Boutique Magazine June 2024

JUNE 2024

BUSINESS SENSE FOR FASHION RETAILERS

Summer plans

Inside London’s Ediit First look SS25 Indie buying secrets General Election

ISSUE 163

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EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

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W

ith just a matter of weeks until the 2024 general election, political parties are going all-out to win over voters. Labour is well ahead in the opinion polls and is the most likely contender to form the new UK government. But it’s far from a one-horse race. Anything could happen in the coming weeks as the campaigning really begins to ramp up, so we’ll have to see what unfolds from now until 4 July.

At the time of going to press the official manifestos are yet to be published. However, since the election date was announced at the end of May, we’ve seen various headline-grabbing pledges – from the Conservative’s triple lock plus pensions and national service for school leavers to Labour’s publiclyowned British energy firm.

But when it comes to this country’s 5.5 million small business owners, we’re still waiting to hear what crucial support the main parties will offer. Whether it’s a long-awaited reform on business rates, tackling retail crime or bringing back tariff-free trading with the EU, fashion indies will no doubt be hoping for some positive solutions to help improve what’s been an incredibly difficult period for the high street.

DOWN TO BUSINESS DOWN TO BUSINESS

Over on pages 42-43, we round up some of the main priorities for indie retailers and what industry insiders hope will be included in the 2024 party pledges. Meanwhile, on page 50, Bira CEO Andrew Goodacre also reveals what retail owners can do now in the run-up to election day.

The last thing independent retail needs right now is political uncertainty. However, whatever the outcome of the election, small businesses can at least begin to plan again with more confidence once the ballot boxes are counted knowing the government’s likely policy agenda.

By the time our next print issue lands we’ll know exactly who’s been elected to run the country.

Hopefully, over the next five years, we will see more economic certainty and stability for retailers, small businesses and the country overall.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine DOWN TO BUSINESS DOWN TO BUSINESS

SHOP TALK

“We urge indies to tell local candidates about the changes they want to see on the high street” BIRA CEO ANDREW GOODACRE ON WHAT INDIES CAN DO BEFORE THE GENERAL ELECTION

Whowill willget getyour yourvote? vote?

Who ELECTION CAMPAIGNING RAMPS HERE’S WHAT INDUSTRY ASAS ELECTION CAMPAIGNING RAMPS UP,UP, HERE’S WHAT THETHE INDUSTRY NEEDS FROM A NEW GOVERNMENT NEEDS FROM A NEW GOVERNMENT

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iveTories the Tories Future government and businesses ive the five five and businesses Future government alike.alike.

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However, worse. ” That prices and large energy manifestos.

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Up until his party the high - along and introduction election.

Up until nownow his party has has 2010.2010.

And And the high streetstreet - along with withConservatives of a publicly owned British remained consistently ahead in the all the allpeople the people and businesses owned British remained consistently ahead in the and businesses that that of a publicly energy for Labour.

The Libopinion polls. although support depend it - continues to struggle. energy firm firm for Labour.

The Libopinion polls.

AndAnd although support is isdepend on iton - continues to struggle.

Dems, meanwhile, are hoping rising for some of smaller the smaller parties, But But the Tories cannot Dems, meanwhile, are hoping to to rising for some of the parties, the Tories cannot be be increase number of elected it remains highly likely blamed for every hardship. theirtheir number of elected it remains highly likely that that we’llwe’ll see see blamed for every hardship.

The The increase representatives the promise a Labour majority announced with with the promise a Labour majority announced afterafter government government has been has been facedfaced withwith representatives deal”deal” and “prosperous election day.day.

But But it’s far a done challenges during theirtheirof a “fair of a “fair and “prosperous election it’sfrom far from a done unforeseen unforeseen challenges during The Green PartyParty is deal.deal.

There are still several weeks to to tenure, particularly sincesince 2020.2020. economy.” economy.”

The Green is There are still several weeks tenure, particularly also expected to appeal to more go, and Rishi Sunak will will be hoping to toAndAnd therethere havehave beenbeen somesome positive also expected to appeal to more go, and Rishi Sunak be hoping positive this time around, although swing voters before polling stations made for businesses - such voters this time around, although swing voters before polling stations stepssteps made for businesses - such voters the most parliamentary seats seats open on 4on July. as a as reduction in corporation the most parliamentary open 4 July. a reduction in corporation likelylikely to win four.

Over Over tax, tax, business ratesrates discount and and they’re they’re to iswin is four. business discount Past andand present in Scotland, change is also furlough scheme during the the Past present in Scotland, change is afoot also afoot furlough scheme during The The last last 14 years under the the reveals 27 per 2019 pandemic.

However, voters will will - data- data 14 years under reveals 27cent per of cent of 2019 pandemic.

However, voters Conservative’s leadership has been National PartyParty votersvoters plan plan likely remember the party’s Conservative’s leadership has been mostmost Scottish National likely remember the party’s Scottish one one of the turbulent periods to choose Labour on polling day. day. cuts cuts and and economic of more the more turbulent periods austerity to choose Labour on polling austerity economic in the post-war history. increase their their failures above all else – from the the As the in country’s the country’s post-war history.

Asparties the parties increase failures above all else – from We’ve seenseen five five prime ministers, campaigning over the aftermath of the referendum We’ve prime ministers, campaigning overcoming the coming aftermath of Brexit the Brexit referendum seven chancellors and and eighteight foreign female votersvoters are likely Liz Truss’s ill-fated stintstint as as weeks, seven chancellors foreign and and weeks, female are likely Liz Truss’s ill-fated secretaries in office.

Political unrest to be a key focus (particularly as PM to the mismanagement of the secretaries in office. Political unrest to be a key focus (particularly as PM to the mismanagement of the has has beenbeen disastrous for consumers women, according to research, are are disastrous for consumers pandemic. women, according to research, pandemic. boutique. | JUNE 42 | 42 2024 | boutique. | JUNE 2024

is crucial the survival and paperwork for retailers to is crucial to decide for the for survival and and for retailers to more more likely likely to decide who towho voteto vote and paperwork of independent preventing European for nearer to election day than growthgrowth of independent retailersretailers preventing European brandsbrands from from for nearer to election day than us. Investment in education supplying UK altogether. already focus on like us.like Investment in education supplying the UKthe altogether.

“The “The men).men).

We’ve We’ve already seen aseen focusa on and training programmes to thing I’dlike most see addressed childcare, smart-phone free schoolsthing I’d and training programmes to most tolike see to addressed childcare, smart-phone free schools a skilled workforce is a commitment to re-open a crackdown on domestic ensure ensure a skilled workforce is also is also is a commitment to re-open and a and crackdown on domestic important.

This includes negotiations with Europe,” violence. beinteresting very interestingnegotiations This includes supportsupport with Europe,” says says important. violence.

So, it’llSo, beit’ll very for apprenticeships and ongoing Simonds, of Artichoke see else whatthe else the parties promiseSarah Sarah for apprenticeships and ongoing Simonds, owner owner of Artichoke to see to what parties promise professional development, in Norfolk’s Swaffham.

“The polls to female sway female professional development, which which in Norfolk’s Swaffham.

“The polls to sway voters.voters. can help businesses likeattract mine attract are showing thatpeople most people can help businesses like mine are showing that most Small business wish-list acceptaccept and talented retain talented theBrexit hard Brexit we have Small business wish-list and retain staff.” staff.” the hard deal wedeal have it comes to small businesses, aimed at stabilising the is disastrous all businesses, WhenWhen it comes to small businesses, PoliciesPolicies aimed at stabilising the is disastrous for all for businesses, are several that indie large and economy and managing inflation largesmall. and small.

Re-joining there there are several issues issues that indie and managing inflation Re-joining the the economy owners want see addressed in single single alsoforvital for retailers, owners want to see to addressed in vital retailers, which which marketmarket would would make amake hugea hugeare alsoare the coming is something all will voters will difference toan us importer as an importer the coming weeks.weeks.

At theAt topthe of top the of the is something all voters difference to us as and and agenda for is most the continued wouldwould undoubtedly be looking for from make us confident agenda for most the is continued be looking for from make us confident to startto startundoubtedly reduction of business a new government.

“A stable exporting again too.” reduction of business rates. rates. a new government.

“A stable exporting again too.”

Lobbyists have calling been calling economy helps businesses plan Tackling the rise in retail crime Lobbyists have been for a for a Tackling economy helps businesses plan the rise in retail crime complete the system and with investconfidence, with confidence, and offering solutions for reducing complete reformreform of the of system for forand offering and invest which which solutions for reducing a promise in istheft is essential for long-term growth,” also crucial for indie many indie many many years,years, whichwhich was a was promise in is essential for long-term growth,” theft alsoiscrucial for many the Conservative’s 2019 manifesto.retailers. the Conservative’s 2019 manifesto.

Hilary Hilary adds. adds. retailers.

Likewise, a commitment Likewise, a commitment Jan Shutt, who founded renowned in this in country, we Jan Shutt, who founded renownedto invest in highinstreets to drive Of course, this country, we to invest high streets to drive Of course, Rawtenstall-based store Sunday forvote leaders – we put while while also cutting the the don’t vote Rawtenstall-based store Sunday footfall don’t for leaders – we put footfall also cutting Best in 1971, says: “I’m to the on ballot localfor local running a business also also a crossaon Best in 1971, says:hoping “I’m hoping to cost ofcost cross thefor ballot of running a business see a business rates review in the in the rank high So, for So, many theon listthe of list desired see a business rates review constituents. forsmall many small rankon high of desired constituents. party party manifestos.

The current policypolicy owners,owners, the focus measures for industry insiders. manifestos.

The current business thewill focus will measures for industry insiders. business is completely out ofout dateof- date rates- rates be on the changes proposed by is completely be on the changes proposed by support shouldshould be based on profitability.

MP candidates rather than thethan the support be based on profitability. RetailRetail MP candidates rather HilaryHilary James,James, co-founder of Government shouldshould pledgepledge to keep main party “I will vote co-founder of Government to keep mainmanifestos: party manifestos: “I will vote Wardrobe at The at Cross, the 75the per75cent on rates for the for bestthe person for our for area, Cheshire’s Wardrobe The Cross, perreduction cent reduction onatratesCheshire’s at best person our area, is also ishoping for increased supportsupport the very irrespective of politics,” says Jan. also hoping for increased theleast.” very least.” irrespective of politics,” says Jan. “As well For other retailers (and brands) Artichoke’s Sarah Simonds agrees, agrees, for businesses. small businesses.

“As well For other retailers (and brands)for small Artichoke’s Sarah Simonds as concrete measures to reduce a return to tariff-free trading “Liz Truss my local as concrete measures to reduce adding:adding: a return to tariff-free trading “LizisTruss is myMP local MP rates, I’d alsoI’d like to like see to see and I will with the key.beBrexit for an independent business rates, also withEU thewill EUbewill key. Brexit business andvoting I will voting for an independent a new government provide grants has been damaging for many in candidate, such is my confidence in a new government provide grants has been damaging for many in candidate, such is my confidence in loans. loans.

This support the industry – from– rising costs costs or low-interest the main currently.” or low-interest This support the industry from rising theparties main parties currently.” | 43 JUNE 2024 | 43 JUNE| boutique.

2024 | boutique.

T

he prime minister surprised many of us with his call for a snap election on 4 July. While the early date was unexpected, the move does at least stop all the speculation that would have only increased if it was left until later in the year.

This is obviously an opportunity for associations such as Bira to put forward its own ideas for the various political parties to include in their manifestos. We do know that when MPs talk to their constituents in the build-up to voting day, the high street is often mentioned. The general public still value their local high street and these prospective MPs would do well to listen to what they are being told.

From Bira’s perspective, we would urge indie retailers to reach out to their local candidates and tell them what positive changes you would like to see to help businesses on high streets. When we speak to our members, these are their top seven priorities: 1. Reduce - or preferably remove - business rates.

Bira was instrumental behind the introduction of the retail discount, and now we want to see the 75 per cent reduction made permanent. We would also like to see the multiplier reduced to £0.35 in the pound 2. Increase economic growth to improve consumer confidence and spending.

Inflation has fallen but prices remain high, so Bira would like to see plans that bring about economic growth in a sustainable way 3. Continue to invest in high streets around the country, with decision makers consulting with independent retailers.

Millions of pounds have been committed to improve town centres and high streets - this must be maintained and accelerated. We would like to see safe, diverse, vibrant high streets created and readily accessible for all customer groups 4. Make funding accessible to encourage smaller retailers to invest in environmental sustainability and technology 5. Reduce the cost burden of running a high street business.

In recent times we have seen sharp increases in energy, supply chains and national minimum wage. For energy we need more flexible commercial contracts. For National Minimum Wage increases (and small retailers want to pay their staff a fair wage), we would like to see the employer’s NI allowance increased to offset the impact of such rises

ELEMENTS DIGITAL

6. Tackle retail crime, which has become a real problem for many shops.

Steps have been taken to address the growing concerns and the focus on this issue must continue. Bira wants to see more police presence on high streets and better protection for the staff and owners 7. Review the Landlord and Tenant Act so that tenants have better protection and more certainty to invest.

Plus, we’d like to see a complete removal of the upward-only rents stipulation There are of course many other issues that concern the small retailer, but these are the main issues we hear from our members.

My message to shop owners is to remember that you are constituents too – I urge you to engage with your local candidates.

The election is an opportunity to ‘raise the voice’ of the smaller retailer. The election is on 4 July – American Independence Day. Bira will be working hard to make it Independents Day!

50 | boutique. | JUNE 2024

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Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

JAN SHUTT

R

Judging panel announced for Boutique Star Awards 2024

enowned independent retail owners, fashion agents and industry association leaders have been confirmed as judges for this year’s Boutique Star Awards.

Sunday Best CEO Jan Shutt and Doodie Stark owner Liz Jefferson are among the retail experts chosen to help deliberate the entries. They are joined by AIS head of fashion James Crabtree, Bira CEO Andrew Goodacre, fashion agent Diane Sykes, small business expert Catherine Erdly and Boutique magazine editor Gemma Ward.

Each member of this year’s panel has been carefully selected for their industry expertise on what makes an outstanding independent fashion retail and wholesale business.

Retail veteran Jan Shutt has been running a successful womenswear boutique for over 50 years. Inspired

by Biba on Kensington High Street, she first opened Sunday Best in Rawtenstall in 1971 and has been at the helm ever since.

Joining her is Doodie Stark founder Liz Jefferson. After beginning her career in the production and wholesale side of the industry, she opened her first multi-brand womenswear independent in 2010.

Today it is an award-winning retail group with two physical stores including a 2,000sq ft destination boutique in Lindfield, Sussex.

James Crabtree, head of fashion at Associated Independent Stores (AIS), has also been selected for this year’s panel. As the UK and Ireland’s largest retail buying agency, AIS is a membership organisation for independent retailers and also hosts INDX trade shows.

Meanwhile, Bira CEO Andrew Goodacre will also rejoin the panel for 2024. Having devoted his career to strengthening Britain’s high streets, he helps ensure the needs of indie retailers are heard by key government decision makers.

Diane Sykes, founder of Diane Sykes Fashion Marketing, is this year’s fifth judge. Beginning her

career at a high-profile London showroom in the 1980s, her agency supplies discerning indie retailers with premium womenswear collections from across Europe.

This year small business and retail expert Catherine Erdly will also rejoin the panel. Having worked for high street brands such as Coast and Laura Ashley, she founded The Resilient Retail Club in 2018 to offer expert support, education and encouragement to independent retailers, makers and brands.

Finally, Boutique magazine editor Gemma Ward completes this year’s panel. With almost 20 years’ experience as a journalist in the fashion and small business sector, she has judged a wide range of industry awards throughout her career and regularly interviews some of the best fashion indies and brands in the business.

Entries for this year’s Boutique Star Awards are open until 31 July 2024; visit boutique-magazine.co.uk/starawards-2024 to find out more.

JUNE 2024 | boutique. | 7

FASHION FIX

Harrogate Fashion Week organisers unveil summer party plans Buyers visiting summer’s Harrogate Fashion Week (HFW) can celebrate the launch of SS25 by raising their glasses at two separate events.

Organisers are hosting a free drinks party in the Convention Centre’s Fashion Café after the show’s first day. On the evening of Monday 5 August, attendees

will also be able to let their hair down at a ticketed exhibition party inside the venue’s Conservatory.

Starting at 7:30pm, guests will receive a reception drink, three-course dinner with wine as well as coffee and petit fours: “We’ve moved the exhibition party to a different venue and there will be a sit-down dinner followed by a disco,” says director Wendy Adams. “All buyers and exhibitors are invited to join us. Both the drinks party on the Sunday night and ticketed event on the Monday evening are a great way for everyone to get together and network in an informal setting.”

Now in its eleventh season, HFW returns to the spa town’s Convention Centre from 4 – 6 August. Buyers will find more than 250 exhibitors across four halls for three full days of retail inspiration and product sourcing.

Exhibition party tickets cost £66 + VAT per person; E: Kirsty@ harrogatefashionweek.com

Clothing and footwear retailers bear brunt of weak April sales Retail sales tumbled for the third consecutive month in April as poor weather and the cost-of-living squeeze dampened consumer spending.

According to the Office for National Statistics, the amount shoppers bought in physical stores fell by -2.3 per cent in April following a marginal decrease of -0.2 per cent in March.

Most sectors were affected, with non-food stores sales volumes declining by 4.1 per cent. Clothing and footwear retailers, however, were among the hardest hit experiencing a 5.1 per cent dip.

There was a slight rise on a threemonth basis, largely because of a weak December 2023, with sales volumes increasing by 0.7 per cent from February to April compared to the three months before.

8 | boutique. | JUNE 2024

While the weather undoubtedly impacted high street footfall, shoppers reined in their spending online, too.

Figures show e-commerce sales fell by -1.2 per cent in April compared to the month before and by -1.5 per cent year-on-year.

Kris Hamer, director of insight at the British Retail Consortium, comments: “With summer around the corner, and inflation fast approaching the Bank of England’s 2 per cent target, retailers are hopeful that consumer confidence will improve, and spending will pick up once again.

“With a General Election fast approaching, political parties must ensure their manifestos detail how they will support retail, the three million people it employs, and the 60 million people it serves.”

New category sponsors announced for Boutique Star Awards 2024

A trio of small business supporters have signed up as category sponsors for this year’s Boutique Star Awards.

The British Independent Retailers Association (Bira) is sponsoring the Community Hero of the Year category, which celebrates independent retailers making a difference to local people in their area.

Meanwhile, Associated Independent Stores (AIS) – the organiser behind INDX trade shows – is sponsoring the prestigious Fashion Independent of the Year award. Recognising the very best boutiques in the business, previous winners include Young Ideas, Biscuit Clothing and Living and Domino Style.

Last but not least, occasionwear specialist City Goddess, which has supported the awards since they began in 2019, will sponsor this year’s Newcomer category. This special nomination-only award is open to outstanding individuals who have joined the industry in 2023 or 2024.

Now in its fourth year, the Boutique Star Awards 2024 are open to all fashion and lifestyle independents operating at least one bricks-and-mortar retail business as well as agents, brands and suppliers. Entries are now open via boutiquemagazine.co.uk/submit-an-entry and will close on Wednesday 31 July. The winners’ party will take place on Thursday 7 November at London’s May Fair Hotel.

For sponsorship opportunities, please contact E: julie@bpmedialtd.co.uk.

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FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES APRIL 2024 (VS APRIL 2023)

Retail footfall begins recovery in May as shoppers return to high street The number of shoppers visiting physical stores in May saw its biggest month-on-month rise since 2021, with footfall up by +3.7 per cent.

According to new data from MRI Software – formerly Springboard – high street footfall surged by +5.1 per cent, retail parks by +3.6 per cent and shopping centres by +0.8 per cent compared to April.

However, additional BRCSensormatic IQ data reveals that UK retail saw a -3.6 per cent yearon-year (YoY) decline in footfall overall on May 2023. Analysts say the dip was primarily down to the three bank holidays that occurred

during the same period last year, including the King’s coronation.

“Retailers were dealt some good news in May, as footfall recovered against the month before,” says Andy Sumpter at Sensormatic Solutions. “While no one’s denying this improvement is starting from a low base following a gloomy performance in April, many will be hoping that this represents a turning point. And with inflationary pressures easing, household budgets starting to feel less squeezed and optimism that may come with the general election in July, many may be hoping the mood music has shifted key into something more positive.”

Sassy and Boo opens ninth store in famous Cotswold beauty spot Womenswear indie group Sassy and Boo has opened its ninth bricks-and-mortar store in popular Cotswold tourist destination Broadway. Located on the high street, its new 512sq ft store stocks own label Luella alongside a curated edit of guest brands.

Founder Alison Townshend says the town is an ideal location for the group and that she’s been waiting for the right premises to become available for a number of years. “Broadway is a beautiful location, predominantly offering independent shopping, where visitors can enjoy lovely stores 10 | boutique. | JUNE 2024

and eateries - creating a great experience,” she says. “Many also come for an extended break and the well-known Lygon Arms is a super place to stay.

“We hope we’ll bring fabulous affordable fashion to the area combined with great customer service. In addition, we hope the new store will contribute to the economic growth in Broadway village attracting increased footfall for all the businesses.”

Founded in 2005, Sassy and Boo operates eight other physical stores across South England in locations including Cirencester, Bath, Woodstock and Marlborough.

-11.91% Average sales quantity

-2.14% Average selling price

-1.42% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

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FASHION FIX

Wanderlust

Created by fashion designer Tia Abou Rahal, Matilda London crafts timeless and sustainable garments to last. Key pieces for SS25 include linen blend maxi dresses, smart trousers and matching summer blazers alongside elegant statement tops. £POA; matilda-london.com

Forever love

Perfect for wedding gift edits, Scream Pretty x Hannah Martin’s Love Always Bracelet is crafted in 18ct gold plated recycled brass with a dazzling inscription. £16.50; tradescreampretty.com

Boutique loves…

HEAD-TURNING FASHION WE’RE FALLING FOR THIS SUMMER

Modern classic

Shanghai-born fashion brand Sugar Y Sal creates gender-fluid clothing influenced by past and present day. Its cropped cotton shirts offer a modern update on a classic style, blending smart tailoring with edgy design details. £POA; E: freya@blackpr.co.uk sugarysal.com

Shelling out

Perfect for lounging by the pool or painting the town red, Maudella’s holiday-perfect Connie Shell Stud Earrings will bring extra summer sparkle to any look. Choose from 18ct gold or white gold plating. £POA; E:hello@maudella.co.uk

Autumn staple

Rails takes the denim skirt trend up a notch for AW24 with this ultraflattering Westwood dress. The transitional style will look great worn alone or layered over long-sleeved tops or fine knitwear when the temperature plummets. £POA; E: mbryant@rails.com 14 | boutique. | JUNE 2024

GET IN TOUCH WITH US Parkers 10 Fitzroy Square London W1T 5HT +44 7718 002649 lsm@parkersfashion.com Showing dates: 8th July to 8th August 2024

FASHION FIX

Upcycling day

As part of its move towards zero-waste manufacturing, sustainable nightwear brand Identity Lingerie transforms its fabric remnants into chic hair scarves, scrunchies and accessories. £POA; E: sales@identitylingerie.com

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Hose down Made from decommissioned firehoses and lined with reclaimed parachute silk, the Elvis and Kresse Tote Bag is stylish and practical – keeping contents safe and dry through all weathers. It’ll even wipe clean with a cloth and spritz of furniture polish. £POA; 01795 892 184 E: support@elvisandkresse.com

Follow the herd

Crafted in 100 per cent regenerative New Zealand merino wool, Sheep Inc’s carbonnegative Pique Polo adapts naturally to the wearer’s needs in any climate. Each is produced using sun-powered zero-waste machinery while shoppers can trace their purchase’s origins back to the farm it came from. £POA; E: theflock@sheepinc.com sheepinc.com

Layering piece

Crafted in temperature-regulating wool, by basics’ extra-long raw-edged skirt pairs beautifully with oversized styles to create an easy summertime look. Each piece is made to order and retailers can select colours, sizes and volumes for their own specific customer base. £POA; E: pg@bybasics.com bybasics.com

Do the twist

Made using recycled, bio-degradable and green plant-based acetates, The Avantguard’s tortoiseshell sunglasses are the perfect neutral summer fashion accessory. Available in 11 styles and three colourways, £POA; Tel: info@theavantguard.com theavantguard.com 16 | boutique. | JUNE 2024

n a tu ra l g a rm ent s

ma de to ord e r

no mi ni m u m b u y o n l y w h a t y o u need

scan & explore!

Stephen Joseph | T 07734 247 669 | stephen.joseph@peter-kaiser.com PETER KAISER, a brand of CAPRICE Schuhproduktion GmbH & Co. KG, a company of the Wortmann Group

Stock Up

WHAT TO BUY NOW

Fresh picks TAIFUN

F

rom pastel hues to power prints and the growing allure of separates, here’s a sneak-peek of what’s to come for SS25…

JUNE 2024 | boutique. | 19

PROMOTION

Fashion festival

OFFERING THREE DAYS OF BUYING AND BUSINESS INSPIRATION, PURE LONDON X JATC IS A MUST-VISIT FOR BUYERS THIS JULY

F

ollowing its successful debut as a unified show last season, Pure London x JATC returns to Olympia this summer for a threeday fashion showcase. Its next edition, taking place from 14 – 16 July, promises a larger selection of established and emerging brands across eight separate destinations.

The show’s largest sector – Woman – will unite womenswear brands across a range of categories in Olympia’s Grand Hall. Buyers will be able to source products spanning athleisure and everyday basics to luxury, occasionwear and resortwear from key brands such as Vilagallo, Access, La Fée Maraboutée, AX Paris, Goose Island, Louche, Another Sunday, eb&ive and Terre Rouge.

Elsewhere, its POP destination will present a diverse line-up of alternative streetwear, gender fluid collections, vintage labels, festival ‘fits and tech-infused fashion. Brands joining the line-up this season include Fouroz, Nova of London, Rainmakr LDN, South Beach, Girl in Mind, Foreva Young, AX Paris and wkndgirl.

The July edition will also see the return of the show’s Sustainable Destination, with conscious collections spread across all categories from brands such as Nesavaali, The Fika Edit, Pink Lemons, Nila Rubia, LueL and Buff. Shoes and Accessories, meanwhile, will offer product must-haves for every shopper and occasion. Plus, within the Jewellery destination, buyers can expect to see a showcase of pieces from exhibitors including Love Rocks, Nouvelle London, ZSiSKA and Annabelle Moore. Last but not least, the show’s Lifestyle and Beauty destination will present a broad range of product collections from innovative brands such as Kai Beauti and Hamdah.

In addition to product sourcing, buyers will also be able to access a full programme of inspiring expert talks and panel discussions during their time at the show. Drawing inspiration from the latest trends curated by new partner Trendhub by BDA London, the Pure London x JATC Catwalk will present the season’s most inspiring styles and brands. For more trend insight, visitors will also be able to visit Trendhub’s stand throughout the show as well as attending the forecaster’s daily catwalk sessions.

20 | boutique. | JUNE 2024

“Following February’s success, July’s combined Pure London x JATC promises to deliver an unparalleled showcase of inspirational fashion designers and brands all under one roof,” says event director Gloria Sandrucci.

JATC creative director Juls Dawson adds: “The amalgamation of these two events has forged a dynamic platform tailored for both buyers and retailers, catering to all within the industry. This promises to be a buying experience unlike any other.”

The next edition of Pure London x JATC takes place at Olympia London from 14 – 16 July, register for free entry via purelondon.com

Standing out

SHOW PREVIEWS

MUST-SEE EXHIBITORS AT SUMMER’S LEADING TRADE SHOWS

NESAVAALI LILY AND ME

SHOWING AT: Pure London x JATC (stand F31); INDX Woman (P390); Harrogate Fashion Week (M12) Offering colourful print-led clothing and accessories with an increasing focus on sustainability, Lily and Me’s wearable womenswear collection is designed to bring joy to shop rails every season. The family-run British brand is renowned for its one-of-a-kind prints and timeless silhouettes, which are crafted ethically in eco-friendly fabrics.

For SS25, its range is split into four capsule collections spanning from spring to high summer. Print motifs have been meticulously created using mark-making textures and handpainted blooms. Expect cosy knits, bold co-ords and jersey printed tops alongside cool linen dresses and separates. Hero pieces include its tropical print Josie Jumpsuit in linen and EcoTang viscose (pictured), and organic cotton Aveline print top.

Wholesale prices are around £18 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com

PRUE BY ZSISKA

SHOWING AT: Home and Gift (stand DP 3-4B); Scotland’s Trade Fair Autumn (K30), Pure London x JATC (B86); Top Drawer (129 and 135) and Autumn Fair Following their successful collaboration last year, Zsiska Jewellery is teaming up with Dame Prue Leith for the second time for AW24. The duo’s latest short-order range offers colourful resin necklaces, rings, earrings and bracelets across six separate collections. Created by Dutch designer Siska Schippers in Thailand, 30-year-old brand Zsiska specialises in handmade resin jewellery inspired by art and nature. Its beads are poured, painted, polished, connected and packed by hand using a rare painting and coating process making every piece a unique work of art.

Wholesale prices are around £20 per piece on average while the minimum order requirement is £300.

CONTACT: Tel: 01784 482888 E: sigaldistribution@gmail.com zsiska.com

SHOWING AT: Pure London x JATC (stand G48) Showing as part of Pure London x JATC’s sustainable edit, British brand Nesavaali creates timeless womenswear fusing Indian traditions with Western design. The label has a strong focus on minimising its environmental and ethical impact, using a simplified design and production process that follows a transparent and circular model. Its collection includes opulent jeweltoned dresses, blazers, separates and coordinates crafted in luxurious fabrics. Inspired by artisan textiles, expect exquisite embellishment handwork, hand-block print and screen prints throughout the range.

Buyers can select pieces for AW24 – available for delivery within 45 days – ahead of the festive season as well as designs from its SS25 collection.

In addition to its womenswear, there’s also a range of jewellery and handbags as well as highfashion cable and crochet knitwear.

Wholesale prices are around £45 per piece on average while the minimum order requirement is £500.

CONTACT: Tel: 07448 943 423 E: info@nesavaali.com/ contact@ nesavaali.com nesavaali.com JUNE 2024 | boutique. | 21

NEW COLLECTIONS

Summer styling HOT NEW COLLECTION DROPS FOR SS25

TAIFUN

Created by renowned German fashion house Gerry Weber, Taifun produces bold womenswear collections bursting with colour and print. Its design team adds quirky design details to wardrobes staples, elevating everyday styles into exciting fashion must-haves. Central to its collection is its signature feminine tailoring and effortless coordinating separates. For SS25, the label’s line-up merges easy-wear contemporary styles with statement pieces. Effortless chic and refined silhouettes make bold statements while neutral hues merge with touches of vivid sky blue and delicate details, creating a relaxed and elegant aesthetic. The natural allure of fluid plissé fabrics paired with ecoleather and textured knitwear, meanwhile, adds contrast and character to modern, easy looks.

Expect colour-rich statement prints such as floral and dot patterns in jade green and light shades alongside rich textures like bouclé and 3D flowers as well as clean and simple shapes.

SHOWING AT: 4th Floor, 40-44 Newman Street, London, W1T 1QD from 14 July – 11 August.

CONTACT: Tel: 0207 436 8383 E: beau.scarlett-pitt@gerryweber.com group.gerryweber/com/de/marken/taifun

POMODORO

Designed for women who want to look and feel their best, British label Pomodoro is launching a show-stopping collection for SS25. The brand’s design team takes its cue from global fashion trends to create an eclectic collection of easy-wear summer dresses and separates in lightweight linen, cool cotton and drapey viscose. Expect a wide selection of its signature dresses - from stylish shifts to timeless maxis – and easy-breezy separates in vibrant colours and head-turning prints. Striking the perfect balance between smart and casual, the range includes enchanting florals, captivating abstract designs and striking ikat-inspired prints alongside plains in mood-boosting hues and classic neutrals. Standouts include its dreamy Watercolour print available in flowing georgette or lush linen. Meanwhile, its hero monotone print maxi dress comes in three eye-catching colours for easy summertime glamour. Elsewhere this season co-ords in prints or plain colourways are key.

The brand has also revamped its best-selling linen trousers suit by adding in the option of matching Bermuda shorts, best worn with a jacket or a simple tee for easy modern chic.

SHOWING AT: INDX Woman, Harrogate Fashion Week and by appointment only at its London showroom or via its network of regional agents from Wednesday 10 July.

CONTACT: Tel: 0208 961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

ESTHEME CASHMERE

A family adventure beginning in Paris almost 25 years ago, Estheme Cashmere creates captivating collections inspired by the latest trends. For SS25, its holiday-perfect line-up is bursting with colour, print and high-quality fabrics. As well as its trademark summer cashmere knitwear, this season will see the introduction of new pure linen and linen and silk blend separates. There’s also a range of silk print dresses and beautiful silk pant and shirt sets that can be styled for everyday or elevated for special occasions. This season will also bring new techniques in printed knitted linen as well as an expanded line of the brand’s popular woven linens. Meanwhile, following its debut in AW24, new little sister brand Maud and Sacha will introduce pure cotton and summer merino knitwear alongside 100 per cent cotton poplin day dresses to its expanding collection.

SHOWING AT: Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE from 13 July – 7 August.

CONTACT: Tel: 0776 997 0387 E: sally@sallydawes.com 22 | boutique. | JUNE 2024

SPRING-SUMMER 2025 COLLECTION Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoes

capricefootwear

capriceshoesgb

capriceshoes.com

SCAN ME

DIARY DATES

24 | boutique. | JUNE 2024

New season Selections

DIARY DATES

KEY DATES AND DESTINATIONS FOR SS25 BUYING SEASON

A

s brands and agents prepare to present their new-season collections, we round-up some must-visit showroom and exhibition dates for your summer buying calendar…

DIANE SYKES FASHION

BRANDS: Gustav, Whyci, Fee G and A. Poil SHOWING AT: Asia House, 63 New Cavendish Street, London, W1G 7LP (12 – 31 July); Scoop (Gustav and Whyci only, 14 – 16 July) CONTACT: Tel: 07906 070 081 E: diane@dianesykesfashion.com dianesykesfashion.com

APT COLLECTIONS INTERNATIONAL

BRANDS: Alembika, Alquema, Baci, Elsewhere, Kamuflage, Knit Knit, Mandalay, Ozai N Ku, TKS and Urban SHOWING AT: Huddle, 2nd Floor, Hammersmith (13 July – 8 August; by appointment only); Manchester (11-13 August; by appointment only) CONTACT: Tel: 07734 942 382/ 07771 597 166 E: claudia@aptcollections.ltd. uk/ nigel@aptcollections.ltd.uk aptcollections.co.uk

TATE FASHIONS

BRANDS: Lizabella, I.nco, Ella Boo and Bella Premium SHOWING AT: Asia House, 63 New Cavendish Street, London, W1G 7LP (14-16 July); Harrogate Fashion Week (stand M1; 4 - 6 August); Harrogate Bridal Fair (8 - 19 September); Leeds showroom (18 July – 12 September; please contact Tate Fashions for full details) CONTACT: Tel: 07712 398 549/ 0113 245 9064 tatefashions.com

SALLY DAWES AGENCY

BRANDS: Cristina Beautiful Life, Estheme Cashmere, Maud and Sacha, Rialto48 and Sfizio SHOWING AT: Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE (13 July – 7 August) CONTACT: Tel: 07769 970 387 E:sally@sallydawes.com sallydawes.com

PARTNERS IN FASHION

BRANDS: Bariloche, B Three, Eve in Paradise, Frank Walder, Kris Fashion, Marie Mero, Marina V, Tinta, Toni and Relaxed by Toni SHOWING AT: 35 Percy Street, London, W1T 2DQ (8 July – 25 August/ Frank Walder collection one 12 July – 2 August; collection two from 2 – 23 August. Open weekend 13 - 14 July) CONTACT: Tel: 0207 636 4207/ 07957 618 678 partnersinfashion.com JUNE 2024 | boutique. | 25

On trend and in stores Brilliant brands. Brilliant products.

Brilliant time of year.

Scan to secure your FREE ticket autumnfair.com

Strategy for success

SHOW PREVIEW

11 WAYS TO MAKE THE MOST OF SUMMER TRADE SHOW SEASON

T

rade shows around the country will soon be opening their doors to present next season’s collections and products. Here leading events brand INDX reveals some top tips for making the most of summer’s trade fairs…

1. Summer is a busy season, so get ahead of the game. Pre-book appointments with suppliers to ensure your receive their undivided attention.

2. Stay informed by following trade shows and brands on social media.

3. Pre-print your badge before the show for a faster check-in and entry.

4. Make a list of exhibitors you want to see before the show so you can prioritise buying.

5. Use the QR codes located around each INDX show for easy access to essential brand and product information.

6. Visit emerging brands as well as favourite suppliers to source new and exciting products.

7. Beat the crowds on the show floor by heading upstairs or to the smaller exhibition areas first.

8. Seek expert advice from the show’s product and event teams.

They can guide buyers to top products and exclusive deals.

9. Use the show as an opportunity to network and connect with industry peers to learn about the latest trends.

10. Take your time and explore everything on display. INDX shows often have multiple exhibition areas showcasing a wide variety of products.

11. After the event, add next season’s dates to your diary.

Registration typically opens shortly after the current show ends, so get ahead of yourself and register early.

INDX summer 2024 trade show calendar includes Kids (30 June – 1 July), Man (14 – 16 July), Woman (21 – 23 July) and Intimate Apparel (28 – 30 July), which all place at Cranmore Park Exhibition Centre in Solihull; indxshow.co.uk

From day to night

MARIE MÉRO CREATES TIMELESS WOMENSWEAR FOR EVERY OCCASION

W

ith a focus on elegant yet functional fashion, Belgian label Marie Méro offers a comprehensive range of womenswear for all occasions.

Each seasonal collection offers a vast selection of pieces - from sophisticated dresses to chic separates. The brand was originally founded in the 1970s by Jean Van der Elst and Paula Taghon. Today it remains in the family with brothers Steven and Ruben Van der Elst now at the helm. They both share their parents’ vision to offer contemporary designs for all body types with quality at the

cornerstone of every style. With garments designed in Belgium and produced in Europe, Marie Méro’s team sources the finest fabrics and materials while paying close attention to every stitch, cut and finish. “Our designs are created with the contemporary woman in mind – someone who is dynamic, elegant and discerning,” says Ruben Van der Elst. “Each piece in our collection is a blend of classic and contemporary, providing versatile options that transition seamlessly from day to night.” Available in sizes UK 8 – 20; showing at Partners in Fashion, 35 Percy Street, London, W1T 2DQ (8 July – 25 August).

CONTACT: Tel: 0207 636 4207 partnersinfashion.com JUNE 2024 | boutique. | 27

STOCK UP

Wardrobe essentials

KEEP YOUR CUSTOMERS RETURNING ALL SEASON WITH MARBLE’S TIMELESS ESSENTIALS AND JEANS RANGES

O

ffering a capsule collection of quality everyday staples, Marble’s Essentials and Jeans ranges are a great way for customers to refresh their wardrobes every season.

The Glasgow-born brand, created in 2008 by cofounders Lynne and Nick Williams, offers both lines alongside its core womenswear collection. Each season buyers can stock up on around six key basics such as t-shirts, knits and vest tops as well as three jeans styles in several classic and trend-led colourways.

“Our Essentials range is extremely popular,” says Lynne. “Our stockists love these easy-to-wear everyday staples, and their customers will often return to buy more each season in different colours to refresh their look.”

Marble’s streamlined jeans range is hugely popular among its customer base, too. Within the collection buyers can choose from three timeless fits: slim straight leg, crop and 7/8th. Each features Marble’s signature high waist with in-build tummy control and four-way stretch. Every style shares the same measurements and fit from waist to knee, so if your customers fit one style, they will look great in every pair. “It can be hard to find the perfect jeans, but our fit is consistent across the range so shoppers will often keep returning to buy several styles and colourways,” says Lynne.

As well as its wearable womenswear collections, Marble also offers independent stockists a range of refreshing benefits. Its team is dedicated to producing the highest quality garments and prides itself on strong sell-throughs and extremely low returns rate. The brand doesn’t sell directly to consumers, so it’s never in competition with its retail partners online. Moreover, it only supplies bricks-and-mortar retailers to minimise the risk of early discounting.

For SS25, the family-run brand’s new collection offers buyers a choice of over 120 garments in luxurious fabrics, vibrant and classic colourways alongside standout statement prints.

SS25 collection showing at Marble’s head office, via its network of agents and Harrogate Fashion Week (stand A2) – contact the brand directly for appointments.

CONTACT: Tel 0141 882 6743 marblefashions.co.uk 28 | boutique. | JUNE 2024

by

Next at PURE London 01784-482888

Sigal Distribution sigaldistribution@gmail.com

www.sigaldistribution.com

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST GIFTS, BAGS AND FOOTWEAR

Twin flames

Made sustainably in small volumes to reduce waste, London-based brand Moushe creates contemporary jewellery pieces such as this whimsical Twin Star ring. £POA; E: freya@blackpr.co.uk

Escape to the country

Crafted in a merino and recycled merino blend, Country Mouse’s Hope Rose Wool herringbone pattern blanket is ideal for keeping warm on chilly summer nights. £POA; E: info@countrymouse.co.uk 32 | boutique. | JUNE 2024

Comfort-driven

Cocorose London has added two new designs to its best-selling Clapham ballerinas, including these black leather versions with stars.

Each pair can be folded in half to fit neatly into bags and suitcases. £POA; Tel: 0208 829 8919

Cowgirl cool

Recently launched in the UK, luxury footwear brand Loie Istanbul has been creating first-class leather shoes and boots using cutting edge technology for over 50 years. £POA; E: emine@espublicrelations.co.uk

White stripes

With long sleeves and a fitted shape, Chalk’s soft cotton jersey Fleur Stripe T-Shirt is a classic summer staple.

Layer under a jacket or pair with shorts for a timeless look. 2pk £33; wholesale.chalkuk.com

Past & present

Great for gifting edits, Newgate’s Brooklyn alarm clock features a cool Mid-Century-inspired design that will make a stylish addition to bedside tables, desks and bookshelves. £POA; newgatetrade.com

Everyday essential

Dependable in all weathers, Rains’ clean and functional Shield rucksack is crafted in structured waterproof PU fabric to keep tech safe from the wind and rain. £POA; E: jc@rains.com

Special request

Martha Brooks’ foil embossed bridesmaid proposal card is the perfect way for brides to ask their nearest and dearest to play an important role in the big day. £POA; E: hello@marthabrook.com

ACCESSORIES

Summer rain

Brighten up drizzly days with Original Duckhead’s Saffron Brush print umbrella, consciously made from recycled plastic bottles and sustainably sourced birch wood. £POA; originalduckhead.com/ pages/wholesale

Shore thing

Featuring hand-selected freshwater pearls and a striking embossed design, Maudella’s lightweight Mauritius Starfish Earrings will bring sunshine to jewellery edits this SS24. £POA; E:hello@maudella.co.uk

Get the luxe

Luxury British wristwear brand Christophe Duchamp creates high-end Swiss-made timepieces for affordable price points with a three-year guarantee. £POA; christopheduchamp.com

Perfect match

Inspired by cosy nights in, Identity Lingerie’s Couples Nightwear Collection features ethically handcrafted ‘his and hers’ pyjamas and robes in silky satin polyester. £POA; E: sales@identitylingerie.com

Let it burn

Hand poured in Derbyshire with 100 per cent soy wax, Fearless Luminosity’s Rose Gold Geo Candle features a beautiful cassis rose fragrance and self-trimming wick. £POA; fearlessluminosity.co.uk

Time for tea

Created by British illustrator James Ward in 2009, Jimboart creates quirky homewares, t-shirts and lifestyle products featuring cute animals and humorous slogans. £POA; E: hello@jimboart.com

Sustainable sunnies

Made from 100 per cent recycled ocean plastic, Nomad Eyewear’s polarised sunglasses come in an array of styles. The also brand funds the planting of two trees with the sale of every pair. £POA: E: tom@nomadeyewear.com

Here comes the bride

Crafted in gold plated 925 sterling silver, Luna Charles’ crystalencrusted Ettie ‘Mrs’ stud earrings are the perfect gift for blushing brides this summer. £POA; wholesale@lunacharles.co.uk

Carried away

The perfect sunny-day accessory, Summery Copenhagen’s large quilted tote bag will add a pop of colour to any outfits this SS24 and beyond. £POA; E: tadas@summerycophenhagen.com JUNE 2024 | boutique. | 33

2024 Categories RETAILER AWARDS Fashion Independent of the Year

S TAR

AWARDS

2024

DON’T MISS OUT ON THE PARTY OF THE YEAR! CELEBRATING INDEPENDENT FASHION RETAILERS AND SUPPLIERS

Entry Deadline: 31st July For entry and ticket information please contact julie@bpmedialtd.co.uk

Independent Group of the Year Social Media Strategy of the Year New Independent of the Year Sustainability Advocate of the Year Community Hero of the Year NEW: Independent Employer of the Year NEW: Store Design of the Year NEW: Shop Window of the Year SUPPLIER AWARDS British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year Female-Founded Brand of the Year Sustainable Brand of the Year NEW: Footwear Brand of the Year NEW: Jewellery Brand of the Year NEW: EPoS Provider of the Year SPECIAL AWARDS Newcomer Lifetime Achievement Outstanding Business

London Shoe Show 8th - 9th September 2024 London

SAVE the

DATE

Book Your Stand Today!

Charlotte Steadman csteadman@datateam.co.uk | 01622699142

To Register Visit: https://londonshoeshow.co.uk/register/

Down to Business

INSIGHT FOR FASHION INDIES

Summer strategies

SCOOP

A

s we head towards the SS25 buying season, the owners of three leading womenswear indies reveal their best-kept secrets for creating a standout edit…

JUNE 2024 | boutique. | 37

SHOP TALK

Buying secrets of the pros 3 LEADING FASHION INDIE OWNERS REVEAL THEIR GO-TO BUYING STRATEGIES AHEAD OF SS25

“I go into all my appointments completely open minded and wait to see what I find on the day” Isabella Wookey, owner, Willow and Wolf

“I

feel as excited as ever approaching the SS25 buying season.

With the difficulties retailers have faced in the last few years, brands have really stepped up their game to secure a place in the top boutiques and it’s a joy to see!

“SS24 has been a fantastic season for us. We have introduced new brands offering modern wardrobe essentials for women seeking a timeless yet confident approach to everyday style. Price per wear is everything these days, so we have been keeping things classic and cool.

“I travel all over the world for buying but I particularly enjoy visiting Paris. I try and go to as many showrooms as possible every season and I often find the most interesting brands in unexpected places.

“I approach each buying season with an overall budget in mind and then I see which brands and pieces really stand out in the showroom; I then allocate my budget depending on that. I have a good idea in my mind of previous sell-throughs, but I also believe the key is to change things up and keep them fresh. For that reason, I go into all my appointments completely open minded and wait to see what I find on the day.

“My number one buying rule is that I only buy what I love. I invest in the pieces I feel most passionate about and find, as a general rule, that this strategy works. I appreciate all different styles, so feel I can capture most audiences buying this way. I also know that if I love something it will be the same for my customer.

“I’m a total shopaholic myself and the moment I enter a showroom I can literally feel the endorphins releasing. That is the most wonderful thing about buying for me - it is an escape and a type of therapy. The idea that I can bring the same feeling to my customers walking through the doors of Willow and Wolf is the biggest reason that I love doing what I do.”

38 | boutique. | JUNE 2024

SHOP TALK

“I’m cautiously optimistic for SS25 but with the right product edit, I feel ready for a strong season” Deryane Tadd, owner, The Dressing Room

“S

S24 started fairly slowly but really ramped up through April and May. Denim has been a standout category as expected with the move towards separates and away from dresses. Denim shapes and styles are so varied this season that there is something for everyone, which is great and has reflected really well in sales across all of our denim brands.

“For SS25 I will be visiting showrooms and trade shows as much as possible. I’m cautiously optimistic, but with the right product edit I feel ready for a strong season.

I love scouting out newness and seeing what existing brands are up to. Trade shows are great for this and give a strong overview for the season ahead. This summer I'll be visiting CIFF alongside Scoop and Pure.

“I start the season with a full data analysis and merchandising analysis on performance of the season, I do love a spreadsheet! I then set my budgets based on how I feel the coming season will trade and then add in some movement for trends and variables. I always leave myself room to react in season, with a buffer of 20-30 per cent. However, everything depends on the individual collection and brand when I see it. If it is particularly strong, then I will increase the budget and take it from elsewhere. Likewise, if a collection is weaker than hoped then I move that budget to another brand. Everything has to earn its space in store - more so than ever these days.

“There’s a large element of buying that is down to instinct and gut feeling, particularly for independent retailers. Ultimately, it's all about knowing my customer, knowing what she will love and also knowing the trends to push the boundaries with.

“I love the variety that buying for my business offers; I get to see so many different collections, brands and agents throughout the season. Seeing and embracing new product, brands and trends is inspiring and makes the legwork and hard graft worthwhile. Because, let’s face it, a full buying season is absolutely exhausting!

“I'm always excited to see newness and see how brands and agents are adapting to the challenging marketplace.

For SS24, the collections were strong, had variety and a more transitional feel, which was required – let’s see what SS25 can offer!”

JUNE 2024 | boutique. | 39

SHOP TALK

“Just because something has performed well in the past doesn’t mean that it will in the future” Bethany Scott-Morris, owner, Iris and Violet

“I

t’s early days, but we’ve had a great start to SS24 trading despite a delayed start with the warmer weather. This definitely helps to make us feel positive as we move into the buying season for next year. We’ve seen some really strong collections so far from some of our brands that we know will do well for us. Some of our brands have really listened to the feedback that retailers have been giving them and have produced something that feels fresh and taps nicely into the trends we’re seeing at the moment. We’ve picked up a couple of new brands over the last year which feel really new and exciting, so we’re approaching SS25 with plenty of optimism.

“There’s been an interesting shift over the last couple of years and we’re definitely noticing that just because something has performed well in the past doesn’t mean that it will in the future. Our customer is looking for something that she really loves and knows will see her through the seasons. We took a slight step away from printed dresses this summer, having struggled with them in SS23, and have instead invested more in coords, block colours and pieces with interesting fabric detailing. This strategy has worked well for us so far, with customers seeing the value in buying separates that can be worn in so many different ways. We still do really well with dresses but we’ve just opted for a slightly different approach with our selection this year.

“For SS25 buying season we’ll make sure to see all of our current brands in person – usually at the showroom. We make time to go to London about once every six weeks, both to see new collections but also to look in the shops and see what’s new. For some of our accessories brands it makes sense to see them at trade shows. This is also the place where we tend to pick up new brands, too.

“Each season I pay attention to our spend per brand and will allocate larger budgets to some and smaller to others. But we’re also prepared to be flexible, especially if we see a really strong collection, and we’ll spend a bit more there and keep things tighter in a different area instead.

40 | boutique. | JUNE 2024

“We always react based on what has sold well in previous seasons, although this isn’t always a rule we can follow. We try and keep our range new and exciting and pride ourselves in stocking pieces that you can’t find anywhere else on the high street.

Because of this, we’re always looking at ways we can bring something new to our offering while maintaining the Iris and Violet feel that our customer knows and loves. The easiest way to do this is to react on gut instinct. You can never be 100 per cent sure about what your customer will want in a year’s time, but choosing pieces that you genuinely love is always a good place to start.

“I was a fashion buyer for nearly a decade before opening Iris and Violet, so buying takes me back to my roots which I love. Heading into the showrooms always makes me excited for the upcoming seasons and we’re always impatient for the stock to arrive. I definitely get a buzz after a day buying and it’s exciting to picture it in the shops over the coming months.

After an optimistic start to the year, we’re hoping to continue on this trajectory into SS25. Time moves so quickly in retail and you’re always getting ready for the next thing.”

DOWN TO BUSINESS

Who will get your vote?

AS ELECTION CAMPAIGNING RAMPS UP, HERE’S WHAT THE INDUSTRY NEEDS FROM A NEW GOVERNMENT

“G

ive the Tories five more years, and things will only get worse.” That has been the rallying cry of Labour leader Sir Keir Starmer for the past few weeks as the country gears up for a general election. Up until now his party has remained consistently ahead in the opinion polls. And although support is rising for some of the smaller parties, it remains highly likely that we’ll see a Labour majority announced after election day. But it’s far from a done deal. There are still several weeks to go, and Rishi Sunak will be hoping to swing voters before polling stations open on 4 July.

Past and present

The last 14 years under the Conservative’s leadership has been one of the more turbulent periods in the country’s post-war history.

We’ve seen five prime ministers, seven chancellors and eight foreign secretaries in office. Political unrest has been disastrous for consumers 42 | boutique. | JUNE 2024

and businesses alike. We’re still grappling with a cost-of-living crisis, paying higher mortgage rates, inflated food prices and large energy bills.

People, on the whole, are poorer.

The average Briton is thought to be £10,000 worse off than they were in 2010. And the high street - along with all the people and businesses that depend on it - continues to struggle.

But the Tories cannot be blamed for every hardship. The government has been faced with unforeseen challenges during their tenure, particularly since 2020.

And there have been some positive steps made for businesses - such as a reduction in corporation tax, business rates discount and furlough scheme during the pandemic. However, voters will most likely remember the party’s austerity cuts and economic failures above all else – from the aftermath of the Brexit referendum and Liz Truss’s ill-fated stint as PM to the mismanagement of the pandemic.

Future government

At the time of going to press the parties are yet to publish their 2024 manifestos. However, we’ve already seen lots of attentiongrabbing proposals, such as a return of conscription for the Conservatives and introduction of a publicly owned British energy firm for Labour. The LibDems, meanwhile, are hoping to increase their number of elected representatives with the promise of a “fair deal” and “prosperous economy.” The Green Party is also expected to appeal to more voters this time around, although the most parliamentary seats they’re likely to win is four. Over in Scotland, change is also afoot - data reveals 27 per cent of 2019 Scottish National Party voters plan to choose Labour on polling day.

As the parties increase their campaigning over the coming weeks, female voters are likely to be a key focus (particularly as women, according to research, are

DOWN TO BUSINESS

more likely to decide who to vote for nearer to election day than men). We’ve already seen a focus on childcare, smart-phone free schools and a crackdown on domestic violence. So, it’ll be very interesting to see what else the parties promise to sway female voters.

Small business wish-list

When it comes to small businesses, there are several issues that indie owners want to see addressed in the coming weeks. At the top of the agenda for most is the continued reduction of business rates.

Lobbyists have been calling for a complete reform of the system for many years, which was a promise in the Conservative’s 2019 manifesto.

Jan Shutt, who founded renowned Rawtenstall-based store Sunday Best in 1971, says: “I’m hoping to see a business rates review in the party manifestos. The current policy is completely out of date - rates should be based on profitability.

Government should pledge to keep the 75 per cent reduction on rates at the very least.”

For other retailers (and brands) a return to tariff-free trading with the EU will be key. Brexit has been damaging for many in the industry – from rising costs

and paperwork for retailers to preventing European brands from supplying the UK altogether. “The thing I’d most like to see addressed is a commitment to re-open negotiations with Europe,” says Sarah Simonds, owner of Artichoke in Norfolk’s Swaffham. “The polls are showing that most people accept the hard Brexit deal we have is disastrous for all businesses, large and small. Re-joining the single market would make a huge difference to us as an importer and would make us confident to start exporting again too.”

Tackling the rise in retail crime and offering solutions for reducing theft is also crucial for many indie retailers. Likewise, a commitment to invest in high streets to drive footfall while also cutting the cost of running a business also rank high on the list of desired measures for industry insiders.

Retail support

Hilary James, co-founder of Cheshire’s Wardrobe at The Cross, is also hoping for increased support for small businesses. “As well as concrete measures to reduce business rates, I’d also like to see a new government provide grants or low-interest loans. This support

is crucial for the survival and growth of independent retailers like us. Investment in education and training programmes to ensure a skilled workforce is also important. This includes support for apprenticeships and ongoing professional development, which can help businesses like mine attract and retain talented staff.”

Policies aimed at stabilising the economy and managing inflation are also vital for retailers, which is something all voters will undoubtedly be looking for from a new government. “A stable economy helps businesses plan and invest with confidence, which is essential for long-term growth,” Hilary adds.

Of course, in this country, we don’t vote for leaders – we put a cross on the ballot for local constituents. So, for many small business owners, the focus will be on the changes proposed by MP candidates rather than the main party manifestos: “I will vote for the best person for our area, irrespective of politics,” says Jan. Artichoke’s Sarah Simonds agrees, adding: “Liz Truss is my local MP and I will voting for an independent candidate, such is my confidence in the main parties currently.”

JUNE 2024 | boutique. | 43

01 – 03.07.2024 PARIS, FRANCE PORTE DE VERSAILLES HALL 7

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Shop Talk

INDUSTRY OPINION

Beyond local

W LIBBY ALLAN, EDIIT

ith two physical stores in affluent London neighbourhoods as well as a booming online business, womenswear indie group Ediit is gaining shoppers’ attention for all the right reasons. Here founder Libby Allan shares the story behind her four-year-old fashion business and reveals her plans for further expansion…

JUNE 2024 | boutique. | 45

SHOP TALK

Perfecting the Edit

WITH A SECOND BOUTIQUE NOW OPEN IN ISLINGTON, LONDON’S FOUR-YEAR-OLD EDIIT IS EXPERIENCING RAPID GROWTH IN A CHALLENGING MARKET. GEMMA WARD MEETS FOUNDER LIBBY ALLAN TO FIND OUT WHAT MAKES HER BUSINESS MODEL STAND OUT

E

diit’s Libby Allan is incredibly busy right now.

The first time we speak it’s on a drizzly spring day and she’s in the car rushing from the school run to go to her new Islington boutique.

“We're yet to find a manager,” she says.

“So, for the time being, it’s me.”

Opened so recently you can still smell the paint, it’s the second bricks-and-mortar store for the owner’s expanding retail group. The first opened in December 2020 on a busy street corner in London’s affluent Queen's Park. Formerly home to premium womenswear indie group Iris, former fashion agent turned clothing brand founder Libby felt the premises had great potential: “Living in Queen’s Park, I knew the market well,” she says. “It’s such a 46 | boutique. | JUNE 2024

busy high street, so I was sure I could create a really successful boutique if I brought in the right brands and lowered the price point.” So, with the help of husband and business partner Alex, she swiftly contacted the landlord and signed the lease.

Unique experience

Positioned in a prime location opposite a popular Gail’s bakery, Libby describes Ediit’s Queen’s Park store as “eclectic and European”.

Inside shoppers can find a broad mix of hand-picked mid-priced pieces from around 45 international brands spanning well-known names such as American Vintage and Berenice to emerging designers.

Among them is her own wholesale clothing brand, Libby Loves, which

offers stylish separates, knitwear and accessories.

The majority of the store’s edit is made up of versatile separates. Think floaty cotton tops by M.A.B.E, silky co-ords from Essentiel Antwerp and Me369 as well as denim staples by Agolde and FRNCH. “I’d describe our edit as quintessentially London,” says Libby. “The pieces we stock are a bit more casual but edgy. Comfort and wearability are both important.

Quality is key too – when people are paying more premium prices, they expect it to last.”

Gifting is also a strong category at the store, particularly around Christmas. Shoppers can pick up sustainable jewellery by Pilgrim, natural bodycare from Sevin London or a Bella Freud candle for £50.

SHOP TALK

Libby single-handedly selects the entire edit, visiting a mixture of trade shows and showrooms in London and Paris: “I spend three days at Who’s Next every season and always find great new brands there,” she says. “I also love The Fashion Huddle in Hammersmith as you can see each brand’s full collection.”

While she makes most of her selections with key customers in mind, Libby says her buying decisions naturally veer towards pieces she’d wear herself: “It’s always easier to sell something you love.” Her number one buying rule, however, is to try everything on before committing to an order: “Things can look amazing on a hanger, but if they don’t fit properly, they won’t sell.”

Journey to retail

Libby was well versed in retail long before opening her own boutique. The daughter of two successful indie owners - her mother specialising in occasionwear and her father in footwear - she was practically raised on a shop floor: “I’ve always known how to serve customers and dress people,” she says. “My mum had three shops at one point, and I used to run one. I’ve had a lifelong love of independent retailers and brands.”

But rather than going into the family business after university, Libby began her fashion career in wholesale.

Her first job was working with a family friend to launch Forever Unique in the UK. A few years later, she set up on her own as an agent bringing in short order wholesale brands from Paris. Later, she launched her own clothing brand, Libby Loves. However, all roads eventually led to retail, and four years ago she decided to follow in her parents’ footsteps and open Ediit.

JUNE 2024 | boutique. | 47

SHOP TALK

Although Libby and Alex had already secured the perfect premises, it took longer than usual to open the doors and begin trading: “The pandemic meant there were lots of delays,” she says. “But that was probably a blessing in disguise as it meant we had time to renovate and get everything ready first.” Opening just a few weeks before Christmas, the physical boutique was an instant hit: “We had a fantastic start. Everyone was just out of lockdown and wanted to shop local. We were already starting to make good progress online, too.”

Online growth

While the owner was already using Shopify for Libby Loves, she admits setting up Ediit’s website was a whole new ballgame: “Uploading inventory for 40+ suppliers is a huge job,” she says. But fast-forward to 2024 and all that hard work has paid off. The retailer’s transactional website now makes up a substantial part of the business, bringing in 37 per cent of its revenue. Its profits have risen exponentially since the beginning, with takings growing by +50-70 per cent year-on-year.

Libby puts the website’s success down to social media, direct marketing and relentless investment in advertising. She also believes the strong emphasis on delivering a standout service keeps shoppers returning: “We try to offer a consistently excellent service,” she says. “The inventory is always available, and we send all our orders by DHL so they get to customers quickly. It’s working - we have a huge repeat customer base located all across the UK as well as overseas.”

To give customers an even bigger reason to return, Ediit has recently introduced a loyalty programme.

Shoppers collect credits with every pound they spend, which eventually convert into money-off vouchers.

48 | boutique. | JUNE 2024

“It’s our way of showing our loyal customers how much they’re valued,” says Libby. “It’s a great scheme and many Ediit shoppers have already benefitted.”

However, despite its staunch customer base, the indie retailer still faces numerous challenges when selling online. International shipping charges in particular are a big issue for the owner: “They just aren’t transparent enough,” she says. “DHL’s overseas shipping prices can vary from £18 - £65 and it’s difficult to gauge beforehand so you can’t pass it onto the customer. If they then want to return their order, you make a loss.”

Ediit was also one of the many indie retailers affected by the collapse of online marketplace Atterley in 2022. “We lost a lot of money when that happened,” Libby says. “We still sell via Trouva, and that’s been good for bringing in new customers. However, I wonder if the money spent on commission could be used better elsewhere.”

Branching out

Ediit’s owner hopes the success of its Queen’s Park boutique will be echoed at its new Islington store. Also positioned rather coincidentally next to a Gail’s bakery on a busy thoroughfare, it offers a similar edit to the first store with a few necessary tweaks.

Alex had set the goal of opening a second boutique within three years of opening the first, so tirelessly explored London high streets and opportunities until the perfect spot came along: “We considered lots of different areas, but ultimately we kept coming back to Islington,” says Libby. “It has some higher-end multiples like Jigsaw and Toast, so I knew the right customer was there. And while there are boutiques in the area, there was no one offering what we do.”

PAGE SHOPTITLE TALK

The latest store combines chic mid-priced French labels with British brands including Libby Loves: “There are lots of young people living in the neighbourhood and they don’t always want to spend £300+ on one piece, so our price points suit the market well.” The boutique’s interior is slightly different to its Queen’s Park counterpart, with a cooler colour palette and contemporary light fittings mixed with soft fabrics and sleek shelving units. There’s also an accessories room, accessed via an archway, laden with footwear, bags, hats and sunglasses.

The challenge for Libby so far has been finding the right staff: “That’s definitely been the biggest hurdle,” she says. “The staff at Queen’s Park are brilliant so it feels difficult to live up to that, but we will get there.”

When it comes to the business’s future, Libby and Alex are sticking to a plan: “It was always going to be three bricks-and-mortar stores,” says the owner. “I’m hoping by next year we’ll have our third and final boutique. I know it’ll be in London, but the exact location is very much undecided. If something could come up next door to a Gail’s bakery that would be perfect!”

But for now, Libby remains very much focused on growing the following for her latest store while finding the right manager. And although it’s only been a matter of weeks since its grand opening, the outlook remains extremely positive for her burgeoning business: “Back in 2020 I thought we were going to be a small London boutique serving the local community,” she says. “But we already have shoppers travelling from all across London as well as a growing nationwide online customer base.

It’s exceeded my expectations; Ediit is so much more than a local high street boutique.”

JUNE 2024 | boutique. | 49

SHOP TALK

“We urge indies to tell local candidates about the changes they want to see on the high street” BIRA CEO ANDREW GOODACRE ON WHAT INDIES CAN DO BEFORE THE GENERAL ELECTION

T

he prime minister surprised many of us with his call for a snap election on 4 July. While the early date was unexpected, the move does at least stop all the speculation that would have only increased if it was left until later in the year.

This is obviously an opportunity for associations such as Bira to put forward its own ideas for the various political parties to include in their manifestos. We do know that when MPs talk to their constituents in the build-up to voting day, the high street is often mentioned. The general public still value their local high street and these prospective MPs would do well to listen to what they are being told.

From Bira’s perspective, we would urge indie retailers to reach out to their local candidates and tell them what positive changes you would like to see to help businesses on high streets. When we speak to our members, these are their top seven priorities: 1. Reduce - or preferably remove - business rates.

Bira was instrumental behind the introduction of the retail discount, and now we want to see the 75 per cent reduction made permanent. We would also like to see the multiplier reduced to £0.35 in the pound 2. Increase economic growth to improve consumer confidence and spending.

Inflation has fallen but prices remain high, so Bira would like to see plans that bring about economic growth in a sustainable way 3. Continue to invest in high streets around the country, with decision makers consulting with independent retailers.

Millions of pounds have been committed to improve town centres and high streets - this must be maintained and accelerated. We would like to see safe, diverse, vibrant high streets created and readily accessible for all customer groups 4. Make funding accessible to encourage smaller retailers to invest in environmental sustainability and technology 5. Reduce the cost burden of running a high street business.

In recent times we have seen sharp increases in energy, supply chains and national minimum wage. For energy we need more flexible commercial contracts. For National Minimum Wage increases (and small retailers want to pay their staff a fair wage), we would like to see the employer’s NI allowance increased to offset the impact of such rises 50 | boutique. | JUNE 2024

ELEMENTS DIGITAL

6. Tackle retail crime, which has become a real problem for many shops.

Steps have been taken to address the growing concerns and the focus on this issue must continue. Bira wants to see more police presence on high streets and better protection for the staff and owners 7. Review the Landlord and Tenant Act so that tenants have better protection and more certainty to invest.

Plus, we’d like to see a complete removal of the upward-only rents stipulation There are of course many other issues that concern the small retailer, but these are the main issues we hear from our members.

My message to shop owners is to remember that you are constituents too – I urge you to engage with your local candidates.

The election is an opportunity to ‘raise the voice’ of the smaller retailer. The election is on 4 July – American Independence Day. Bira will be working hard to make it Independents Day!

BUYER’S GUIDE Accessories Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd Futura specialise in software for EPOS, retail and warehouse management including pick, pack and dispatch to power your ecommerce operations.

The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk 52 | boutique. | JUNE 2024

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Events and Exhibitions

Indx Intimate Apparel Cranmore Park, Solihull W: wwww.indxshows.co.uk/indxfashion/intimate-apparel/intimateapparel Show Dates : 28-30 July 2024 Messe Frankfurt France Texworld Evolution Paris Paris Porte de Versailles, Hall 7 E: visitorservice@france. messefrankfurt.com Show Dates: 1-3 July 2024 Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk Show Dates : 1-4 September 2024 Pure x JATC London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 14-16 July 2024

Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk

Scoop Organiser: Hyve Ltd Website: scoop-international.com Show Dates: 14 – 16th July 2024 -Olympia West

Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 4-6 August 2024

Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: 8 - 10 September 2024

Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Show Dates : 21-24 July 2024 Indx Woman Cranmore Park, Solihull W: www.indxshows.co.uk/indxfashion/womenswear/womenswear Show Dates : 21-23 July 2024

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Lofina Agent: Joanna Edwards Agency T: 07989014141/ 07512550346 W: www.shoebox.dk

BUYER’S GUIDE Womenswear Amanda Knights Fashion Agencies Brands:- Allison, Bariloche & Tinta, Danwear, Doris Streich, Eve in Paradise, Ora, Pont Neuf 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 07801 979 682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk Anonymous To wear it is to love it T: 0161 819 5544 E: showroom@heenafashions.co.uk W: myfashionhouse.co.uk Apt Collections: Brands: Alembika, Alquema, Elsewhere, Igor, Knit Knit, Ozai N ku, Philomena Christ, TKS, Urban Contact: Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk

By Basics Contact UK Agent: Jeremy@cates.co.uk W: Bybasics.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Dolcezza Europe Brands: Dolcezza and Ever Sassy European Office: T: +353-21-2038019 E: sales@dolcezzaeurope.ie Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 07539228041

Extravagance Brands: Sarah Pacini, Thanny, Caraclan Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com Frank Lyman UK Customer Service T: 07368 175176 W: www.franklyman.com E: ukinfo@franklyman.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Leap N Link Ltd Brands: Pause Café , Fuego Woma – Oliver Philips – Bleu d’Azur Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01452207766 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Mama b, THING, Mes Soeurs et Moi, Papucei and Blueberry E: office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com

Olivia Darcy Luxury Womenswear, designed and made in Yorkshire E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/ Partners In Fashion (2019) LTD Brands: B Three, Erfo, Frank Walder, Kris Fashion, Manisa, Marina V, Relaxed by Toni, Tinta and Bariloche, Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com Pomodoro Contact: Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000 Sally Dawes Agency Brands: Estheme Cashmere, Sfizio, Rialto48, Maud & Sacha Merinos, Cristina Beautiful Life T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Coco-Y-Club. Condici, Cream, Frank Lyman, Orientique, Tirelli, Ispirato T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

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