Boutique Magazine July 2024

JULY 2024

BUSINESS SENSE FOR FASHION RETAILERS

Let the sunshine in

Boutique Star Awards 2024 Must-see SS25 collections Derbyshire’s Eighty Seven Winning over Gen Z

ISSUE 164

EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Foil; Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com

Fresh hope

EDITOR’S LETTER

W

ith a new government in power and the promise of economic stability (hopefully) ahead, small business owners have every reason to feel optimistic this month. Prime minister Keir Starmer has hit the ground running, immediately scrapping unpopular Conservative schemes such as the Rwanda deportation plan and beginning work to rebuild relations with the EU. The Labour party’s main promise in its manifesto was change – and that’s what the industry is now expecting. Retail insiders say they are eagerly awaiting details of its pledge to reform business rates (something the Conservatives also promised in 2019) as well as its proposal to tackle retail crime.

But it's important to remain realistic. The new government has inherited a weak economy that has seen minimal growth since the last election in 2019. But for the first time in a long time, the outlook for independent retail feels positive.

Let’s hope this renewed nationwide confidence ignites consumer spending and helps kick-start muchneeded economic growth.

Speaking of optimism, we’d like to thank everyone who has entered this year’s Boutique Star Awards so far. It’s been so uplifting to read your entries and learn more about your inspiring businesses. The final deadline for submissions is on Wednesday 31 July, so if you haven’t yet put your store or Generation Generationnow now

DOWN DOWN TO BUSINESS TO BUSINESS

HOW HOW TO REACH TO REACH THETHE SEEMINGLY SEEMINGLY UNMARKETABLE UNMARKETABLE TIKTOK TIKTOK GENERATION. GENERATION.

BY DOTDIGITAL’S

BY DOTDIGITAL’S JULIETTE JULIETTE AIKEN AIKEN

GG

brand forward, there’s still time.

There are 21 categories for retailers and suppliers including Fashion Independent of the Year, Employer of the Year and Shop Window of the Year. Those making the short-list receive free marketing opportunities while the winners will be presented with a beautiful trophy and covetable “award-winning business” status.

Entering is free and straightforward; you can either submit online via boutique-magazine.co.uk/submit-anentry or download a form. Finalists will be announced at the end of August while the winners will be crowned at an awards ceremony at London’s May Fair Hotel on Thursday 7 November.

We haven’t had much cause for celebration over the past few years, but hopefully times are changing.

This industry does so much for local communities, so we hope you’ll join us in putting your business forward so we can honour your hard work.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine DOWN DOWN TO BUSINESS TO BUSINESS

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Getting Getting personal personal

SCREAM SCREAM PRETTY PRETTY X X FRANCESCA FRANCESCA PERKSPERKS

| JULY| 2024 82 | boutique.

82 | boutique.

JULY 2024

Personalisation Personalisation is another is another key factor key factor in marketing in marketing to Gen to Zedders.

Gen Zedders.

As digital As digital natives, natives, they understand they understand the value the value of their of their data and dataexpect and expect personalised personalised experiences experiences from from retailers retailers and brands. and brands.

By By leveraging leveraging customer customer data to data deliver to deliver tailored tailored content content and experiences, and experiences, marketers marketers can create can create meaningful meaningful connections connections with Gen with ZGen consumers.

Z consumers. | boutique. | boutique. | 83 | 83 JULY 2024 JULY 2024

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

INSTAGRAM @KEIRSTARMER

New Labour government’s business rates reform promise “must happen at earliest opportunity”

R

etail insiders are urging the new government to fulfil promises set out in its 2024 election manifesto such as reforming business rates and tackling retail crime.

Sir Keir Starmer’s Labour Party was victorious in this month’s general election, claiming a historic landslide of votes on the back of a dramatic defeat for the Conservatives. The new UK prime minister has already made moves towards “rebuilding Britain and the economy,” such as scrapping the Rwanda migrant deportation plan, hiring Timpson executive James Timpson as prisons minister and “beginning work to improve relationships with the EU”.

Responding to the election results, Helen Dickinson, chief executive at the British Retail Consortium, says the organisation is optimistic about moving forward with its plans to support retailers:

“We look forward to getting down to business with the new government,” she says. “Labour’s manifesto made some crucial commitments for retail, from reforming business rates and the apprenticeship levy to introducing a specific offence for assaulting a retail worker.

We now await the details of how these will be taken forward.

“Labour recognised that the business rates system is broken.

With retail paying 22 per cent of the total rates bill while accounting for 5 per cent of the economy, it is the number one thing in the way of increased retail investment which could unlock growth across the economy. So, we look forward to further engagement on the details as the work starts here in turning commitments into delivery.”

Bira CEO Andrew Goodacre says the association is also “ready

to work with the new government to implement policies that will revitalise high streets and support the independent retail sector.” He adds: “The Labour party won on a mandate of delivering change and we urge the new government to deliver positive change for high streets and independent retailers.

“We know there is a commitment to reforming business rates – that needs to happen at the earliest opportunity to protect high street businesses. We also need to see commitment to invest in our town centres and local areas, where independent retailers play such a vital role in the local economy. We also hope that the nature of this election result boosts consumer confidence, resulting in economic growth.

“As always, actions will speak louder than words and Bira's work to engage and influence government policy under Labour begins now.”

JULY 2024 | boutique. | 21

JULY 2024 | boutique. | 3

Spring Summer 25 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

Spring Summer 25 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

Spring Summer 25 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

Spring Summer 25 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

Spring Summer 25 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

Spring Summer 25 Collection Leeds & London Showrooms Harrogate Fashion Week 0800 6129009 www.carolccollections.com

T H E FA S H I O N T R O U S E R S B R A N D

T H E FA S H I O N T R O U S E R S B R A N D

GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

T H E FA S H I O N T R O U S E R S B R A N D T H E FA S H I O N T R O U S E R S B R A N D

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows

T H E FA S H I O N T R O U S E R S B R A N D

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

BRAND SPOTLIGHT

Make a splash

B

DIAL UP THE GLAMOUR THIS SS25 WITH TAIFUN’S SOPHISTICATED SUMMER STAPLES

ursting with bold colour and captivating prints, Taifun’s latest collection will bring joy to shop floors this SS25. The label is best known for adding quirky twists onto staple pieces to create an exciting and unique collection.

Bridging the gap between classic and contemporary, its design signature includes feminine tailoring, playful design details and feminine silhouettes.

The label’s design team prides itself on delivering outfit building options based on its versatile ‘dress-up, dress-down’ philosophy. Each piece in the range has been designed with this concept in mind, offering modern women the perfect capsule wardrobe for both everyday dressing and special occasions.

For SS25 its collection presents modern, easy-towear pieces designed to elevate everyday dressing.

Offering effortlessly chic and refined silhouettes, each piece makes a bold statement whether on a hanger

or worn on the body. Fluid pleated fabrics, ecoleather and textured knitwear bring natural allure and character to the range while neutral shades highlighted with sky blue, delicate pearls and lace details create a feminine feel.

For those seeking a splash of vibrant colour and statement print, the label’s floral and dot patterns in jade green, and light hues will turn heads in store. Rich textures such as bouclé and 3D lace flowers, meanwhile, complement clean and simple shapes, achieving a sophisticated look that perfectly sets the mood for summer celebrations.

New season standouts include Taifun’s signature feminine tailoring, playful summer knitwear, stylish coordinates and flirty sundresses.

Showing at 4th Floor, 40-44 Newman Street, London (14 July - 11 August); RRP prices range from £75 for tops to £220 for coats while there is no minimum order.

CONTACT: Tel: 0207 436 8383/ 0777 592 3353 E: beau.scarlett-pitt@gerryweber.com gerryweber.com/en-eu/brands/taifun 16 | boutique. | JULY 2024

SS’25 Collection Launch 14th July - 11th August 2024 To view the SS’25 Collections, please contact: Email: beau.scarlett-pitt@gerryweber.com Telephone:+44 (0) 2074368383 Showroom Address: 4th Floor, 40-44 Newman Street, W1T 1QD

THE VERY BEST OF FASHION UNDER ONE ROOF B THREE (NEW) • EVE IN PARADISE (NEW) FRANK WALDER •KRIS FASHION • MARINA V • MARIE MERO (NEW) TINTA & BARILOCHE (NEW FOR SOUTH OF ENGLAND) RELAXED BY TONI • TONI

SHOWING SUMMER 2025 15TH JULY – 23RD AUGUST 2024 WE ARE NOT SHOWING AT ANY TRADE FAIRS

THE COLLECTIONS WILL ALL BE IN OUR LONDON SHOWROOM

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

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boutique.

JULY 2024 | boutique. | 19

Showcasing at INDX Menswear

Showcasing at Harrogate Fashion week Stand C3

Book now for London appointment in our Islington permanent

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

INSTAGRAM @KEIRSTARMER

New Labour government’s business rates reform promise “must happen at earliest opportunity”

R

etail insiders are urging the new government to fulfil promises set out in its 2024 election manifesto such as reforming business rates and tackling retail crime.

Sir Keir Starmer’s Labour Party was victorious in this month’s general election, claiming a historic landslide of votes on the back of a dramatic defeat for the Conservatives. The new UK prime minister has already made moves towards “rebuilding Britain and the economy,” such as scrapping the Rwanda migrant deportation plan, hiring Timpson executive James Timpson as prisons minister and “beginning work to improve relationships with the EU”.

Responding to the election results, Helen Dickinson, chief executive at the British Retail Consortium, says the organisation is optimistic about moving forward with its plans to support retailers:

“We look forward to getting down to business with the new government,” she says. “Labour’s manifesto made some crucial commitments for retail, from reforming business rates and the apprenticeship levy to introducing a specific offence for assaulting a retail worker.

We now await the details of how these will be taken forward.

“Labour recognised that the business rates system is broken.

With retail paying 22 per cent of the total rates bill while accounting for 5 per cent of the economy, it is the number one thing in the way of increased retail investment which could unlock growth across the economy. So, we look forward to further engagement on the details as the work starts here in turning commitments into delivery.”

Bira CEO Andrew Goodacre says the association is also “ready

to work with the new government to implement policies that will revitalise high streets and support the independent retail sector.” He adds: “The Labour party won on a mandate of delivering change and we urge the new government to deliver positive change for high streets and independent retailers.

“We know there is a commitment to reforming business rates – that needs to happen at the earliest opportunity to protect high street businesses. We also need to see commitment to invest in our town centres and local areas, where independent retailers play such a vital role in the local economy. We also hope that the nature of this election result boosts consumer confidence, resulting in economic growth.

“As always, actions will speak louder than words and Bira's work to engage and influence government policy under Labour begins now.”

JULY 2024 | boutique. | 21

FASHION FIX

Have you entered the Boutique Star Awards 2024?

Buyers and brands gear up for Scoop SS25 Excitement is building for the next instalment of Scoop, which returns to Olympia West from 14-16 July alongside Pure London x JATC. Here Comes the Sun is the overarching theme for this season’s edition, with campaign imagery that reimagines Olympia as a vintage, eccentric illustration. The three-day event will also return to its artistic roots this season with a special collaboration with Paul O’Farrell. The artist will display some of his work alongside fashion collections to bring another exciting visual element to the show.

Karen Radley, who founded the show in 2011, says the branding

for this summer’s event aims to capture optimism and joie de vivre: “Summer brings with it the promise of warmth – both literal and figurative,” she says. “Our theme perfectly encapsulates the joy of longer days, beautiful blue skies and the ease of warm-weather fashion.

“We are also thrilled to welcome Paul O’Farrell to Scoop.

This collaboration will not only enhance the visual appearance of the show, but will also provide visitors with an immersive art experience as they explore.”

Register for free entry via scoopinternational.com

Inflation falls to Bank of England’s 2 per cent target Inflation has dropped to 2 per cent in the UK for the first time in almost three years, reveals official data from the Office for National Statistics (ONS). The news offers fresh hope for mortgage holders waiting for a cut in interest rates.

The ONS’s consumer price index (CPI) rate for the year to May indicates that prices are still rising but at the slowest pace since July 2021. Food price rises slowed most significantly while the biggest upward contribution came from motor fuels, with prices rising slightly this year but falling a year ago. Clothing and footwear inflation has fallen from 3.7 per 22 | boutique. | JULY 2024

cent in April to 3.0 per cent in May. Kris Hamer, director of insight at the British Retail Consortium, comments: “Hitting the 2 per cent target is welcome news, however, it is vital that inflationary progress is not taken for granted by the new government.

Retailers are working hard to limit price increases for their customers, and the new administration must play their part in reducing cost pressures on retailers and the customers they serve. Addressing key costs such as the business rates burden, which leads to customers paying a higher price at the till, must be a priority for the Labour government.”

The entry deadline for the Boutique Star Awards 2024 is fast approaching and indies, brands and agents have until Wednesday 31 July to put their businesses forward. This year there are nine retailer categories, nine supplier awards and three special accolades up for grabs.

Entering is free and the process is easier than ever. Businesses are required to answer a few questions about why they deserve to win either online (boutique-magazine.co.uk) or via a downloadable form.

Industry insiders can even nominate their favourite retailers, agents, brands and team members, too.

Entries will be deliberated by an impartial panel made up of industry experts including Sunday Best’s Jan Shutt, Doodie Stark founder Liz Jefferson, James Crabtree from AIS/ INDX, fashion agent Diane Sykes and Bira CEO Andrew Goodacre.

The shortlist will be announced at the end of August and finalists will be invited to attend an awards ceremony in London on Thursday 7 November to see the winners crowned (E: julie@bpmedialtd. co.uk for ticket information).

Those on the shortlist will receive money-can’t-buy marketing opportunities while the winners will be presented with a beautiful trophy and covetable “award-winning business” status.

Entries close at the end of this month – so be quick!

HARROGATE LOLA CASADEMUNT

FASHION WEEK

4 - 6 AUGUST 2024

NOEN

F O U R F U L L H A L L S O F FA S H I O N

SAINT JAMES

PULZ JEANS

YEST

CLOSET LONDON

BIG METAL

CUT LOOSE

SCAN HERE TO REGISTER ACCESSORIES

BY PARK LANE

To view our most up to date brand list and register please visit our website www.harrogatefashionweek.com

LUNAR

FASHION FIX

Shoes Next Door to showcase footwear brands at Olympia Hilton Fashion buyers looking for new footwear brands are invited to attend a small dedicated event at the Olympia Hilton over the same dates as Pure London x JATC and Scoop. Shoes Next Door will present an “eclectic mix” of footwear brands spanning various categories, styles, widths, sizes and price points. Confirmed exhibitors include Peter Kaiser, Natural World, Macarena, Art, El Naturalista, Repo Made in Italy, Nero Giardini, Caprice and Climotion Wide Fit H+.

Buyers will be able to order in-season stock as well as the full SS25 collections.

Stephen Joseph, who represents German footwear brand Caprice in the UK, has teamed up with agents Paul Tobin, Rob Sewell and Russel Taylor to host the event. “The footwear on show will be an eclectic mix of casual, smart, mid-end, top-end and low to mid-end price points for both private label and branded

CAPRICE SS25

barometer INDUSTRY SALES FIGURES MAY 2024 (VS MAY 2023)

-1.69% Average sales quantity

-1.7% Average selling price

-1.52% Profit margin styles,” he says. “All brands are unique and retailer-focussed, with excellent established sales performance and growth.”

Shoes Next Door will take place from 14-15 July from 8am until late; E: capriceshoes@googlemail. com for more information.

Wonderland confirms return to London this summer Following its successful debut in January, intimate apparel trade show Wonderland is set to host its second event in London this summer. The three-day show, taking place at One Marylebone from 14-16 July, will present 125 lingerie, nightwear, resort and lifestyle brands – with 60 exhibitors showing for the first time.

Key brands confirmed for this season include Kate Spade, Naomi & Nicole, Modibodi, Panache, Nudea, Huit, Gottex, Gossard, Elomi, DKNY, Aubade and Desmond & Dempsey.

24 | boutique. | JULY 2024

Boutique

“We are incredibly excited to unveil the extraordinary line-up of brands that will be showcased at Wonderland this July,” say founders Nicky Clayton and Lucy Osborne. “Wonderland’s second show has exploded with a record number of brands making their debut. From established favourites to emerging talents, Wonderland will be a hub of creativity and inspiration, offering attendees the opportunity to source their SS25 offering under one roof.”

Register for free entry via wonderlandshow.co.uk

These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Winner BRITISH BRAND OF THE YEAR

Showing at: INDX, 21st-23rd July | Harrogate Fashion Week, 4th-6th August www.pomodoroclothing.com

FASHION FIX

Star gazing

British independent jewellery brand Luna Charles has launched two wholesale starter sets encompassing some of its best-selling styles. Retailers can receive a preselected mix of its celestial-inspired pieces including the North Star Pendant Necklace and Esmea Moon and Star Earrings in a choice of gold or silver. From £500 (RRP worth £1,308); E: wholesale@lunacharles.co.uk

In the nude

Perfect for cooler summer weather, British brand Heist Studios offers innovative nude hosiery for all occasions. Its Fifteen Contour Nude Sheer Tights (pictured) feature a body-shaping waistband, durable ladder-resistant yarn and gusset-free finish.

Available in four shades, £POA; heist-studios.com

Boutique loves…

Glam squad

STANDOUT FASHION FOR THIS SUMMER AND BEYOND

Marc Cain’s new Glam diffusion label launches this summer offering modern eveningwear in head-turning shapes and prints. Its Starlight Countdown collection is perfect for Christmas, combining metallic silver outerwear and separates with plisse trousers, glittery coords and blazers. £POA; Tel: 07900 893 186 E: mc.agency.uk@marc-cain.com

Green energy

Featuring a pretty scalloped collar and dazzling emerald hue, Dea Kudibal’s hero cardigan is a guaranteed winner for when the weather cools this AW24. £POA; Tel: 07778 158 986 oldstrom.com

Let it shine

Bring some sparkle to accessories edits this AW24 with Danish brand Numph’s jewel-encrusted headband. £POA; bestseller.com/b2b 26 | boutique. | JULY 2024

SPRING-SUMMER 2025 COLLECTION Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk capriceshoes

capricefootwear

capriceshoesgb

capriceshoes.com

SCAN ME

FASHION FIX

Second generation

Reimagined from the fibre up, Sheep Inc’s Hoodie 2.0 has been crafted to last in 100 per cent merino wool. The updated design includes a revamped hood shape and pioneering finishing, while each is created sustainably with full traceability using sun-powered zero-waste machinery. £POA; E: theflock@sheepinc.com sheepinc.com

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Blue rinse Cornwall-based lifestyle brand Celtic and Co has launched its first ever sustainable jeans collection. Shoppers can choose from two classic cuts in two colourways made using recyclable and responsibly sourced 100 per cent cotton. £POA; Tel: 0333 400 044

Trash to treasure

Made from 100 per cent recycled ocean plastic, Nomad Eyewear’s polarised sunglasses come in an array of styles.

Plus, for every pair, the brand also funds the planting of two trees. £POA: E: tom@nomadeyewear.com

Catch a wave

Handcrafted using recycled materials, Pilgrim’s wavy gold-plated bangle can be worn alone or stacked with multiple bracelets to create the perfect Scandi-inspired look. £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk

Natural style

Made from sustainable cork or washable plant paper, Trend Tonic’s earrings are designed and made in-house in Kent in limited numbers – resulting in eco-friendly jewellery that’s truly unique. £POA; E: Kerry@trendtonic.co.uk trendtonic.co.uk

28 | boutique. | JULY 2024

21-23rd July STAND P655

Stand C56

020 8560 2323

SPRING / SUMMER 2025

www.adinilondon.co.uk

E S T H E M E PA R I S SS25 Showing Dates, 13 July – 7 August Sally Dawes Agency

Royal Society of Medicine, 1 Wimpole Street, London W1G 0AE

For appts, please call 0776 997 03 87 E: sally@sallydawes.com

W: sallydawes.com

Stock Up

WHAT TO BUY NOW

Sunshine dressing

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reate an exceptional edit for SS25 with our pick of must-see womenswear collections…

POMODORO JULY 2024 | boutique. | 31

BRAND PROFILE

Liquid metal FLOW EFFORTLESSLY INTO THE NEW SEASON WITH EDBAD’S COOL AND CONTEMPORARY JEWELLERY

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ndependently owned Swedish jewellery brand Edblad produces bold, modern and daring designs that transcend seasonal trends. When design duo Cathrine and Hans Edblad first launched the collection in 2006, their vision was to create high-quality timeless jewellery using stainless steel. Today some of their very first designs remain among the brand’s best-sellers while Edblad is now one of Sweden’s leading jewellery brands.

Now represented by Oldstrom Agency in the UK and Ireland, its collection includes a range of timeless everyday staples alongside seasonal statement pieces. There’s also an elevated fashion line meticulously crafted in sterling silver.

Sustainability is a core part of the brand’s ethos, and it uses recyclable and long-lasting 316L water-resistant stainless steel with PVD plating for the majority of its designs: “The stainless steel we use has a lower environmental impact than many other metal alloys,” says brand director Sara Althini. “It can also be recycled and reused endlessly, making it a sustainable choice, and resulting in accessible, nickel safe, water-resistant jewellery that can be worn and enjoyed all day.”

For AW24, Edblad’s collection is inspired by vibrant city life and friendships. The range includes traditional shapes in metal and stone combined with new and unexpected textures. Several collections within the series, such as Flowy and Lumi, revisit traditional designs, updating statement pieces with new textures, sizes, and fits. Others reflect global trends, such as ear curation and statement jewellery, offering pieces that can be mixed and matched so shoppers can create their own unique looks.

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JEWEL DISPLAY 1. Flowy bangle

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32 | boutique. | JULY 2024

This season textures are also new, flowing and slightly dented with a highly polished or satin finish, resulting in a more organic feel. The look is clean, understated yet sophisticated, allowing the materials to shine without excessive embellishment.

Key materials for AW24 include the brand’s signature clean, shiny premium stainless steel, available with or without 14-carat gold plating, alongside responsibly sourced natural stone and pearls. “Our signature pieces evoke confidence, emotions and joy every day, turning moments into memories for our customers,” head designer Karin Fritz concludes.

A statement style that will elevate any jewellery line-up, Edblad’s Flowy bangle features a liquid-like surface and bold design.

Available in gold and steel.

2. Agatha ring

Add colour to outfits with Edblad’s Agatha series. Each style features agate stones in irregular shapes in grey steel or red and gold.

Finish the look with its matching earrings and necklace.

3. Lumi studs maxi With a new chain texture, these elegant Lumi studs are expected to be a best-seller when the collection lands in stores for AW24. Also available in steel with a coordinating ring.

Swedish jewellery design since 2006

W E C A R E W H AT Y O U W E A R

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

London To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | EMAIL: pug@godske.com | WEB: www.godske.com

WHY BUY MARBLE? —

We are committed to increasing your sell through.

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We do not sell direct to the public nor do we sell to exclusively online retailers.

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You choose which items you receive and when. Want monthly deliveries? No problem – we are happy to accommodate, which in turn will help you spread payments and keep your boutique looking fresh.

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We supply all our customers with free point of sale relating to garments in your order and grant you full access to our stunning library of professional photographs and videos to use on your website and your social media.

Get in touch with us Tel: +44 (0)141 882 6743 info@marblefashions.co.uk www.marblefashions.co.uk

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We have invested in a social media team to increase Marble awareness and in turn, help you sell Marble.

Every single sales enquiry we receive is passed on to the enquirer’s nearest Marble stockist.

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Most of our range is either 100% natural fibre or a natural fibre mix.

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We are renowned for colour!

Come to us for vibrant colours complemented by subtle neutrals.

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We have a stellar reputation for customer service – whether it’s delivery to speaking to a real person on the phone, we are always here to help, however we can.

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064

www.Lizabella.co.uk

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064

www.ellaboo.co.uk

SHOP TALK

“We’re really looking forward to our SS25 show – it will be our biggest to date!”

HARROGATE FASHION WEEK COFOUNDERS WENDY ADAMS AND SARAH MOODY REVEAL THEIR LATEST SHOW PLANS

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ince launching in July 2018, Harrogate Fashion Week (HFW) has cornered the Northern womenswear trade show market thanks to its inspiring brand selection and relaxed buying environment. From 4 -6 August it will present its biggest fashion and accessories showcase to date as it expands its floor space with an additional fourth hall. Here organisers Wendy Adams and Sarah Moody reveal what buyers (and exhibitors) can expect at its highly anticipated SS25 edition…

How are your plans coming together for the next instalment of HFW?

We’re really looking forward to our SS25 show – it will be our biggest event to date! We filled our usual three halls very quickly with brands rebooking from the February show, so we’re delighted to be adding a fourth hall. This links seamlessly to the other halls and will also give the show another entrance.

What can buyers expect at the next edition?

Our buyers have got used to seeing a wide selection of collections covering womenswear, footwear and accessories. We’re delighted so many of our usual exhibitors are re-joining us this summer such as Pomodoro, Rino & Pelle, Foil, Sahara, Bariloche, Nomads, Olsen, Dolcezza, Lily & Me, D.e.c.k.by Decollage, Vilagallo, and the Godske Group. We’ve built a reputation as a fun and relaxed show where buyers enjoy using our café areas and free tipple in the Prosecco Bar, which will be returning this summer. The backdrop of Harrogate also offers great socialising opportunities.

Can you tell us about any new exhibitors?

We are delighted to be welcoming nearly 80 new brands.

Just a few of those confirmed are Joe Browns, Betty Barclay, Cut Loose, Blueberry, Alquema, Lighthouse, Apricot, Barbara Lebek, Elena Miro, InWear, Linea Raffaelli, Lola Casademunt and Soya Concept – with many more already signed up, and more to be announced in the coming weeks (see the full exhibitor list via harrogatefashionweek.com).

44 | boutique. | JULY 2024

What do you think is most important to buyers in the current climate?

The feedback we get is that buyers don’t want to spend huge amounts of time out of their shops. Attending a show like HFW, which offers a huge selection of categories from a variety of brands at different price points, allows buyers to see all they need under one roof.

This is why we want to encourage as many key brands as possible to join us to make HFW a ‘one stop shop’ that makes buyers’ lives as easy as possible!

Aside from occasionwear, what else does HFW offer buyers?

We’ve been fortunate to always be supported by fantastic occasionwear brands since we launched the show, but HFW has so much more to offer. We have fabulous daywear brands such as Traffic People, Smith & Soul, Alice Collins, Vilagallo, Rino & Pelle and Peruzzi as well as footwear collections from Caprice, Alpe, Verbenas, and Capollini. There are also lots of accessories brands including Park Lane, Sarah Tempest, Miss Sparrow, Envy and Coti.

Why should buyers visit HFW this August?

Attending a trade show gives buyers the opportunity to see a brand’s full collection in real life, which we all know is so important when selecting for the new season. It also enables retailers to uncover new brands so they can add something different to their offering or they might even rediscover an old favourite.

Visiting HFW also gives boutiques the opportunity to connect with other retailers and share views on how the industry is performing; it’s often good to make new connections and share similar experiences and frustrations. August’s show is a must-visit for any serious buyers wanting to beat their competition and have strong relationships with their suppliers – we hope to see you there!

The next edition of Harrogate Fashion Week takes place from 4 – 6 August; register for free entry via harrogatefashionweek.com

HARROGATE FASHION WEEK STAND M50

WWW.TT.BAGATT.COM

TEL: 07974816166

SHOW PREVIEWS

Making an exhibition MAKE A BEELINE FOR THESE NEW COLLECTION DROPS AT SUMMER’S FASHION TRADE SHOWS

AMANDA KNIGHTS FASHION AGENCIES

SHOWING AT: Harrogate Fashion Week (stands M41, M54 and M56) With a strong portfolio of established international brands, Amanda Knights Fashion Agencies will showcase its comprehensive womenswear collections at Harrogate Fashion Week encompassing daywear, eveningwear and occasionwear. Its roster includes Tinta, which offers feminine dresses, knitwear and separates in vibrant power prints and soft pastels.

Meanwhile, Bariloche’s collection includes stylish tailoring such as impeccable fit blazers, trousers and shirts. Elsewhere, Allison offers elegant dresses and separates for day, cocktail and special occasions, including its popular 100 per cent silk dresses and two pieces. Buyers will also be able to order Doris Stretch’s easy-wear pieces in UK sizes 10-30, Onelife’s breathable cotton dresses and separates as well as creative designs in flattering shapes

by Ora. CONTACT: Tel: 0161 236 4455/ 07801 979 682 E: sales@knightsfashion.co.uk knightsfashionagency.co.uk 46 | boutique. | JULY 2024

WONDERS

Ready to see our new SS25 collection?

SHOWING AT: Harrogate Fashion Join us at:

STAND C-64 4-6Today AUGUST Week HARROGATE (C64)FASHION andSHOW, Footwear FOOTWEAR TODAY BIRMINGHAM, NATIONAL CONFERENCE CENTRE 12-13 AUGUST GUS MARSHALL. TEL:brand +44 7935 648070 Spanish footwear Wonders is renowned for its innovative designs, high quality leathers and impeccable craftsmanship. Its entire collection is manufactured by highly skilled producers at its own Spanish factory, giving it full control over distribution and quality. For SS25, the digital universe and rise of AI have inspired a new path in its designs where real and futuristic life coexists. Colour – particularly inspired by underwater fantasy - is especially relevant this season with standout hues including coral, sea green and lagoon. Key styles include ballerinas, Mary Janes and sandals as well as medium-low height pumps with maximalist embellishments.

Wholesale prices are around £48 per style on average while the minimum order requirement is 24 pairs.

CONTACT: Tel: 07935 648 070 E: gus@crosbyshoeagencies.co.uk wonders.com

POMODORO

SHOWING AT: INDX Woman, Harrogate Fashion Week (M10) and by appointment only at its London showroom or via its network of regional agents British label Pomodoro has created an energising SS25 edit blending easywear summer dresses and separates in mood-boosting hues and breezy fabrics. Shades of turquoise and blue reminiscent of the sky and sea sit alongside sunset tones of raspberry, pink and orange. Meanwhile, olive green, sandy tones and soft neutrals bring a touch of nature to the lineup. Buyers can choose from a wide selection of its signature dresses from stylish shifts to timeless maxis.

Standouts include its hero monotone print maxi dress in a trio of eyecatching colours, print or plain colour coords and its best-selling linen trouser suit with the option of matching Bermuda shorts.

CONTACT: Tel: 0208 961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

BARILOCHE

ONELIFE

Our showrooms are based 5 miles from the City centre of Manchester on the East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly Station. We have ample free parking directly outside.

ALLISON

We have a varied selection of international brands to

BARILOCHE

suit all ages and budgets. If you would like to come along and view any of our collections or for more details, please do get in touch.

Warmest wishes from Amanda and the Team

ORA CLOTHING

DORIS STREICH TINTA DORIS STREICH

AMANDA KNIGHTS FASHION AGENCIES 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 | 07801 979682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

SHOW PREVIEWS

ADINI

LILY AND ME

SHOWING AT: Pure London x JATC (stand F31), INDX Woman (P390) and Harrogate Fashion Week (M12) Perfectly capturing the optimism of summer, British brand Lily and Me’s SS25 collection offers wardrobe staples for crisp spring days through to sunny holidays. Buyers can expect sustainable dresses and separates in conscious fabrics, striking handdrawn prints and easy breezy shapes made ethically at its own factory in Nepal. Cosy knits in gentle hues sit alongside bold jacquard and textured woven coords. For high summer, bold bespoke prints and plain jerseys arrive in earthy tones of red, ochre, soft ocean, pink and green.

Standouts include its Birch print linen Erica jumpsuit and organic cotton Aveline print Zoe blouse (pictured) as well as its Sadie Vest and Greta Trouser coord. Wholesale prices are around £18 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com 48 | boutique. | JULY 2024

SHOWING AT: Harrogate Fashion Week (C56) and INDX Woman Building on its Indian roots, Adini’s SS25 collection features Easterninspired prints, thoughtfully selected colours and statement designs that epitomise its effortless approach to dressing. Key pieces include a Chanel-esque collarless boiled wool jacket, flowy woven tunics, boxy linen blend jackets and barrel leg trousers. Its feminine jersey tops and super-soft fine gauge cotton blend knits, meanwhile, are perfect for layering while pull-on cotton midis and crepe tea dresses are stylish and flattering for all occasions. The brand’s popular reversible quilted cotton jacket is now also available with or without sleeves and matches its crinkle cotton shirt in two statement prints. Plus, its best-selling jersey basics have been updated in a coordinating palette of soft lime, pale blue, navy and white. For high summer, expect a kaleidoscope of bright colours, fun prints and breezy shapes that capture a casual ease to summer styling. Wholesale prices are from £10 - £29 per piece on average.

CONTACT: Tel: 0208 560 2323 E: sales-support@adinilondon.co.uk adinilondon.co.uk

LEBEK FASHION GROUP

SHOWING AT: Harrogate Fashion Week (A4) Well-established Lebek Fashion Group has a long history of delivering exceptional quality and style. The German fashion house owns womenswear brand Barbara Lebek and jeans specialist Anna Montana, producing stylish clothing that offers impressive value, perfect fit and high margins for retail stockists. Presenting its latest collections for SS25 at Harrogate Fashion Week, buyers can expect everyday wardrobe essentials from both brands that boast outstanding quality and craftsmanship for competitive price points.

CONTACT: UK North Tel: 07770 934 363/ UK South Tel: 07774 269 068; international Tel: 0049 2661 919 243 E: olha.shcherbakova@lebek.de lebek. de/ anna-montana.de

HARROGATE STAND A4 CONTACT: UK North Jeremy 07770 934 363 UK South Jonathan 07774 269 068

WWW.LEBEK.DE WWW.ANNA-MONTANA.DE

SHOW PREVIEWS

PRUE BY ZSISKA

KALEIDO

SHOWING AT: Harrogate Fashion Week (M28), London showroom during Pure London x JATC, Carol C Collections’ Leeds showroom and regional agents A new addition to agent Carol C Collections’ portfolio, conscious womenswear label Kaleido is making its UK and Ireland debut for SS25.

This fun and vibrant brand offers bold clothing that mixes playful patterns with block colours and bold prints. Its pieces feature easyfit shapes and loose silhouettes crafted in natural fabrics such as breathable cotton and linen. Every style is carefully considered to suit all body shapes, ensuring its appeal among a wide range of shoppers. For SS25 its line-up includes bright and colourful artistic prints alongside complementary plains across dresses, separates and coords. Wholesale prices range from £28 for tops to £37 for dresses on average.

CONTACT: Tel: 0800 612 9009 carolccollections.com 50 | boutique. | JULY 2024

SHOWING AT: Harrogate Fashion Week (stand A12), Home and Gift (DP 3-4B), Scotland’s Trade Fair Autumn (K30), Pure London x JATC (B86); Top Drawer (129 and 135) and Autumn Fair Following their successful collaboration last year, Zsiska Jewellery is teaming up with Dame Prue Leith for the second time for AW24. The duo’s latest short-order range offers vibrant handmade resin necklaces, rings, earrings and bracelets across six different collections. Each colourful piece has been designed for strong and elegant women who want to stand out. Created by Dutch designer Siska Schippers in Thailand, 30-yearold brand Zsiska specialises in handmade resin jewellery inspired by art and nature. Its beads are poured, painted, polished, connected and packed by hand using a rare painting and coating process - making every piece a unique work of art. Wholesale prices are around £20 per piece on average while the minimum order requirement is £300.

CONTACT: Tel: 01784 482888 E: sigaldistribution@gmail.com zsiska.com

MALISSA J COLLECTION

SHOWING AT: Pure x JATC (stands B48 and A45), INDX Womenswear (P690), Harrogate Fashion Week (A10) In-season stock house Malissa J is a contemporary design-led fashion brand offering womenswear featuring on-trend colours, bold prints and quality fabrics. The label offers a co-ordinated capsule wardrobe for the everyday woman for buyers to order for immediate delivery. Presenting its AW24 collection at summer’s leading UK trade shows, the range includes top-to-toe pieces that will see wearers from day to night. Hero styles include statement dresses and separates featuring luxurious faux fur and plenty of sparkle. Wholesale prices range from £15 - £48 per piece while the minimum order requirement is £500.

CONTACT: Tel: 0113 245 0506 E: info@watch-out-uk.com malissaj.com

Ready to see our new SS25 collection?

Join us at: HARROGATE FASHION SHOW, STAND C-64 4-6 AUGUST FOOTWEAR TODAY BIRMINGHAM, NATIONAL CONFERENCE CENTRE 12-13 AUGUST GUS MARSHALL. TEL: +44 7935 648070

BRAND SPOTLIGHT

Consciously created TAKE THINGS SLOW THIS SS25 WITH BACI’S SUSTAINABLY MADE WOMENSWEAR

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ow represented in the UK by Apt Collections, Italian womenswear label Baci is perfect for buyers looking for consciously crafted styles made from sustainably sourced fabrics. The brand is the brainchild of head designer Batia Rutenberg, whose grandmothers were talented seamstresses and embroiderers. Each collection is designed and made in Italy using mostly natural and breathable materials such as soft cotton, raw linen and finetextured hemp. The label also

blends recycled polyester from plastic products and vintage clothing to produce innovative fabrics that help create a more circular fashion economy. Key pieces include oversized linen tunics, organic cotton culottes, loose swing silhouette blazers and balloon sleeved shirts.

Showing at Apt Collections International, The Huddle, 2nd Floor, 3 Shortlands, Hammersmith, London (13 July – 8 August) and The White Rooms, Elliot House, 151 Deansgate, Manchester (11 - 13 August); wholesale prices are €45-95 per piece on average.

CONTACT: Tel: 07771 597 166 aptcollections.co.uk

Bright ideas

ADD A NEW SPIN TO A CLASSIC CATEGORY WITH KNIT KNIT’S CONTEMPORARY KNITWEAR STYLES

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esigned and produced in Northern Italy, Knit Knit was founded by fashion designer Simona Fenaroli. The brand’s cool and colourful knitwear designs bring a playful yet stylish interpretation to a traditional fashion category. Throughout the collection buyers can expect contemporary jumpers, cardigans, dresses and tops made from the finest merino wool, cashmere, linen and cotton.

Its founder brings her unique energy into the collection each season, using colour to create

extra impact and highlight intricate knitting techniques.

Whether buyers are looking for bold head-turning statement styles or everyday staples in classic neutrals, this collection is perfect for independent boutique buyers looking for an alternative to run-of-themill knitwear. Showing at Apt Collections International, The Huddle, 2nd Floor, 3 Shortlands, Hammersmith, London (13 July – 8 August) and The White Rooms, Elliot House, 151 Deansgate, Manchester (11 - 13 August); wholesale prices start from €25 per piece.

CONTACT: Tel: 07771 597 166 aptcollections.co.uk 52 | boutique. | JULY 2024

Passport to perfection

BRAND SPOTLIGHT

ELEVATE YOUR RESORTWEAR OFFER WITH THE LATEST COLLECTION BY AUSTRALIAN LABEL MANDALAY

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rriving in the UK and Ireland for the first time in SS25, Melbourne-born womenswear label Mandalay offers effortless, feminine and pretty resortwear for all occasions. Its collection comprises soft organic cotton dresses and separates in beautiful colourways, tasteful block prints and delicate embroideries. Each piece is designed in-house and produced by expert artisans, resulting in elegant high-quality bohemianinspired pieces with global

appeal. The range is perfect for independent retailers and its high summer pieces will appeal to stylish shoppers looking for holiday-perfect styles. Standouts for the new season include flowy tiered maxi dresses, tropical print blouses and easy-wear separates. Showing at Apt Collections International, The Huddle, 2nd Floor, 3 Shortlands, Hammersmith, London (13 July – 8 August) and The White Rooms, Elliot House, 151 Deansgate, Manchester (11 - 13 August); wholesale prices are £35-75 per piece on average.

CONTACT: Tel: 07771 597 166 aptcollections.co.uk

Natural step PUT YOUR BEST FOOT FORWARD THIS SS25 WITH CAPRICE’S LATEST COLLECTION

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eaturing bold designs, soft colourways and premium materials, Caprice’s SS25 collection reflects a move towards calmness and serenity.

Supreme comfort remain key for the renowned German footwear brand, which it successfully combines with stylish and modern designs.

Its latest styles are refined and clean, mixing light soles with natural-toned contemporary uppers. Sneakers and sporty lace-up shoes create a casual yet feminine look while removable washable footbeds ensure long-wearing comfort.

Flat styles such as loafers, ballerinas and moccasins are key and have been updated in new trend-led colours and materials. Within its elegant line, buyers can choose from a variety of designs spanning from flat sandals to high and extravagant pumps. Slings are also a strong focus in both flat and heeled options while its expanded mule line makes a strong appearance as the perfect mix of style and comfort. High quality leather is a running theme throughout the range - whether fine nappa, smooth deer or soft and luxurious suede.

CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en JULY 2024 | boutique. | 53

ALEMBIKA ALQUEMA BACI ELSEWHERE KAMUFLAGE KNIT KNIT MANDALAY

OZAI N KU

TKS URBAN Sat 13th July – Thu 8th August ‘24 Huddle, 2nd Floor 3 Shortland, Hammersmith, W6 8DA

Sun 11th August – Tue 13th August ‘24 Elliot House, 2nd Floor 151 Deansgate, Manchester, M3 3WD

Please contact us for showroom appointments Apt Collections Int Ltd +44 7771 597 166 www.aptcollections.co.uk

For LONDON and MANCHESTER showroom details please contact: Apt Collections Int Ltd +44 7771 597 166 www.aptcollections.co.uk

NEW COLLECTIONS

Fresh fits

GET READY FOR SS25 WITH OUR PICK OF MUST-SEE COLLECTIONS

SAINT JAMES

Established for over 130 years, French label Saint James specialises in luxury clothing for modern Parisians. Within its womenswear collections buyers can discover timeless basics that are reworked each season with new colours and details. The label is renowned for its expertly crafted everyday essentials – from its famous Breton stripe t-shirt to its tailored pea costs. For SS25, the collection is split into three stories spanning springtime dressing to high summer.

Key styles include graphic print shirts and blouses, timeless shirts, striped knitwear and matching tote bags. For high summer expect cool linen separates, denim shorts and Breton tops for easy Parisian style glamour by the sea. Wholesale prices are around £60 per piece on average while the minimum order requirement is £1,500.

CONTACT: Tel: 07539 228 041 doublehagency.com

ESTHEME CASHMERE

A family adventure beginning in Paris almost 25 years ago, Estheme Cashmere creates inspirational collections every season that nod to the latest trends. For SS25, its holiday-perfect line-up is bursting with colour and beautiful quality fabrics. As well as its trademark 100 per cent cashmere summer knitwear, this season will see the introduction of new pure linen and linen and silk blend separates. There’s also a range of silk print dresses and beautiful silk pant and shirt sets that can be styled for everyday or elevated for special occasions. This season will also see the launch of new techniques in printed knitted linen as well as an expanded line of the brand’s popular woven linens. Following its debut in AW24, new little sister brand Maud and Sacha will also introduce pure cotton and summer merino knitwear alongside 100 per cent cotton poplin day dresses to its growing collection. Showing at The Royal Society of Medicine, 1 Wimpole Street, London.

CONTACT: Tel: 0776 997 0387 E: sally@sallydawes.com

YACCOMARICARD

Embodying timeless Japanese design, Yaccomaricard’s collections feature premium fabrics, meticulous attention to detail and impeccable craftsmanship. The label specialises in genuine investment pieces designed to last - such as its signature hand-worked pintuck cotton overshirts in modern silhouettes. For SS25, its designers have created strong foundation pieces such as pintuck shirts and separates with off-body sculptural profiles. Inspired by nature, it has also developed new fabric manipulation techniques this season such as botanical cutwork and fabric moulding to inject newness into its hero loose-fit silhouettes. White dominates the summer colour palette with accents of denim blue, Valencia orange and highlights of punchy neon and citrus green. Standout styles range from a slash-and-cord cotton jersey top to pintuck trousers and asymmetric shirts. Showing at Scoop; wholesale prices are around £90 per piece on average while the minimum order requirement is 14 pieces.

CONTACT: Tel: 07813 402 941 E: pauline@yaccomaricard.london yaccomaricard.london 56 | boutique. | JULY 2024

NEW COLLECTIONS

NESAVAALI

Showing as part of Pure London x JATC’s sustainable edit, British brand Nesavaali creates timeless yet contemporary evening and occasionwear fusing Indian traditions with Western design details. The label has a strong focus on minimising its environmental and ethical impact, using a simplified design and production process following a transparent circular model. Its collection includes opulent jewel-toned dresses, blazers, separates and coordinates crafted in luxurious high-end fabrics. Inspired by artisan textiles, exquisite embellishment handwork and artisanal hand-block and screen prints are key throughout the range. Buyers can select pieces for AW24 – available for delivery within 45 days – ahead of the festive season as well as designs from its SS25 collection. In addition to its womenswear, there’s also a range of bohoinspired jewellery and handbags as well as high-fashion cable and crochet knitwear. Showing at Pure London x JATC (stand G48); wholesale prices are around £45 per piece on average while the minimum order requirement is £500.

CONTACT: Tel: 07448 943 423 E: info@nesavaali.com/ contact@nesavaali.com nesavaali.com

JANE LUSHKA

Jane Lushka offers timeless, dynamic and versatile fashion in high-quality fabrics for women to express their individuality with confidence. The brand’s design signature focuses on contemporary elegance and its SS25 collection embodies effortless sophistication. The collection features a variety of versatile pieces that are perfect for any occasion. Whether it is a relaxed fit or a structured yet fluid silhouette, each outfit is designed to offer comfort without compromising on style. Its summer line-up also includes tailored pieces that are perfect for a chic business look or casual yet polished aesthetic. From vibrant greens and earthy browns to sleek black and crisp white, each piece is thoughtfully crafted to make a statement. Key styles include a short blazer with wide leg trousers, flowing easy-wear blouses and the brand’s signature dresses.

Showing at Karen B Collections, 1st Floor, 3-4 Thavies Inn House, Holborn Circus, London, EC1N 2HA (15 July – 16 August) and Harrogate Fashion Week (stand A28); wholesale prices are €60 per piece on average.

CONTACT: Tel: 07984 824 222 E: karenbcollections@outlook.com

CAPRICE

Offering bold designs, soft colourways and premium materials, Caprice’s SS25 footwear collection reflects a move towards calmness and serenity.

Supreme comfort remains key for the brand, which it successfully combines with stylish modern designs. Its latest styles are refined and clean, marrying light soles with natural-toned contemporary uppers.

Sneakers and sporty lace-up shoes create a casual yet feminine look while removable washable footbeds ensure lasting comfort. Flat styles such as loafers, ballerinas and moccasins are key and have been updated in new trend-led colours and materials. In the elegant segment, buyers can also choose from designs spanning flat sandals to high and extravagant pumps. Slings are also a strong focus in both flat and heeled options while its expanded mule line makes a strong appearance as the perfect mix of style and comfort. High quality leather is a running theme throughout the range - whether fine nappa, smooth deer or soft and luxurious suede.

CONTACT: Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en 58 | boutique. | JULY 2024

K AREN B COLLEC TIONS JULY 15 TO AUGUST 16 LONDON SHOWROOM 1ST FLOOR, 3-4 THAVIES INN HOUSE HOLBORN CIRCUS LONDON EC1N 2HA AUGUST 4 TO 6 HARROGATE FASHION WEEK STAND NUMBER: A28

FOR APPO INT MENTS PL E A S E CON TAC T K AR EN B ROOKES : TEL 07984 824222 EMAIL K ARENBCO L L EC T I O NS@ O UT LO O K .CO M

Liz d’Esterre Fashion Agency

Showing Dates: 12th-31st July 2024 Wigmore Room, The Hallam, 44 Hallam Street, London, W1W 6JJ Also showing at the Harrogate Fashion Fair from 4th to 6th August: Dolcezza - Stand M9 | Lola Casademunt and Lola Casademunt by MAITE - Stand C49 Contact details for more information or to make an appointment: Tel: 07956 216801 | email: lizdesterre@yahoo.co.uk | Web: www.lizdesterrefashionagency.com

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, FASHION JEWELLERY AND ACCESSORIES

Dancing in the moonlight Danish jewellery designer Georg Jensen has added new styles to its iconic Moonlight Grapes collection from statement necklaces to pretty sculptural rings. £POA; E: info@georgjensen.com

Party perfect

Drawing influences from vintage Paco Rabanne, Vero Moda’s silver disc cross-body bag will make a sparkling addition to any boutique’s Christmas party edit this AW24. £POA; bestseller.com/b2b 62 | boutique. | JULY 2024

Spring in your step

Combining bold designs, gentle colourways and premium materials, Caprice’s SS25 collection features stylish footwear with an emphasis on comfort. £POA; Tel: 07734 247 669 E: capriceshoes@gmail.com capriceshoes.com/en

Sporty update

Channelling “quiet luxury,” Peter Kaiser’s SS25 collection includes timelessly elegant footwear styles boasting feminine details and quality craftsmanship. £POA; peterkaiser.com

Big finish

Dress up autumn knitwear with this sequin collar by Danish label Y.A.S. With floral embellishments and a tie-up neckline, it will add interest to any outfit this AW24. £POA; bestseller.com/b2b

90s nostalgia

Take a step back in time with Pilgrim’s 1990s-inspired sunshine pendant on a vegan leather strap.

Available in silver or gold with an adjustable chain clasp. £POA; 00456 333 333 E: b2b@pilgrim.dk

Sunny side up

Inspired by Italy, Borsalino’s SS25 collection includes luxe sun hats crafted in the finest Ecuadorian toquilla straw such as this timeless Maurilio raffia fedora. £POA; E: showroom@borsalino.com

Layering piece

Crafted in GOTS certified ribbed organic cotton, Nudea’s first ever bodysuit features a popper fastening and split strap design that’s perfect for layering and lounging. £POA; E: info@nudea.com

ACCESSORIES

Daisy chain

Featuring a row of red, blue and white beaded daisies, Estella Bartlett’s Daisy Chain Bracelet will add sunshine to wrists whatever the weather. £10.80; Tel: 0207 235 7723 E: sales@estellabartlett.com

Western drama

Now available in the UK, luxury footwear brand Loie Istanbul has been creating first-class leather shoes and boots using cutting edge technology for over 50 years. £POA; E: emine@espublicrelations.co.uk

Daily companion

With multiple pockets and an adjustable strap, ATP Atelier’s leather Verona camera bag is the ultimate everyday accessory for busy workdays and weekends. £POA; E: sales@atpatelier.com

Stars in your ears

Perfect for party season and Christmas gifting, Tutti and Co’s dazzling Nightfall Earrings will make an eye-catching statement when they arrive in stores this AW24. £POA; E: helen@tuttiandco.com

Universally stylish

With contrasting gold hands and a matt black finish, Newgate’s large Universal wall clock will be right at home among any interior. Also available with a Roman dial, £POA; newgatetrade.com

Purple rain

Perfect for off-duty dressing, Pieces’ water-resistant 100 per cent nylon ultraviolet cap will keep heads warm and stylish as we transition into cooler autumn days. £POA; bestseller.com/b2b

British design

Designed in London and made by hand in Somerset, Honey and Toast’s premium leather handbags celebrate the best of British craftsmanship. £POA; E: info@honeyandtoast.co.uk honeyandtoast.co.uk

Summer flats

Ballerina footwear has come back in a big way this summer; get ahead on SS25 with these 100 per cent silver leather versions by Danish brand Selected Femme. £POA; bestseller.com/b2b

All that glitters

Sold in their own presentation box, Numph’s glitter sock trio will make the perfect addition to any boutique’s gifting line-up for AW24. £POA; E: mas@numph.dk b2b.numph.dk JULY 2024 | boutique. | 63

To view the collection, contact your local agent or get in touch with us at the Lily & Me Head Office.

Mood boosting colours and prints!

Inspired by textures in nature, our SS25 collection introduces a multitude of new fabrics that celebrate our love of textiles. Build tactile outfits to carry your customer from the early days of Spring through to high Summer.

orders@lilyandmeclothing.com

lilyandme.com

+44(0) 1452 207 766

STOCK UP

Summer refresh

LILY AND ME’S NEW SS25 COLLECTION CAPTURES THE ENDURING OPTIMISM OF SUMMER

T

aking shoppers from early spring days to sunny summer holidays, Lily and Me’s SS25 collection is a celebration of blossoming nature at its best.

The British brand’s latest range includes a comprehensive selection of sustainable staples from cosy knits in gentle hues to bold and breezy dresses and separates.

Each piece is thoughtfully designed in-house at its Gloucestershire studio combining handdrawn prints, unique colour palettes and carefully chosen fabrics. Its collections are all produced at the brand’s own factory in Nepal where it has full control over quality and working conditions.

This season sees Lily and Me unveil its largest fabric selection to date as it adds textured nonprint cottons and linen blends alongside its signature show-stopping prints.

The collection is split into five key colour stories that will bring newness to stores all season. The first offers early season cosy knits in gentle hues to ease shoppers into the year. Jacquards and textured wovens, meanwhile, arrive in the shape of bold coords, while seasonal neutrals in classic silhouettes provide easy outfitting.

Bolder hues will begin to land in stores as the weather warms up. Bespoke prints featuring earthy shades of red, ochre, soft ocean, pink and green are offered alongside textured knits, plain jersey and woven fabric styles. Newness comes in the form of woven cotton tencel, textured cotton and a seersucker textured linen blended with sustainable EcoTang viscose.

Finally, the label’s high summer capsule will transport shoppers directly to blue skies and sunny beaches. Standouts includes its Birch print linen Sadie Vest and Greta trouser coord, which showcases the vibrant green of the season to provide high summer dressing at its best.

“As always, we aspire to make clothes that consider the environment with carefully chosen fabrics and timeless shapes,” says co-founder Amelia Haywood. “The flow of colour within our capsules has been designed with wearability and functionality in mind. Pop colours stand alone or can be grounded by core neutrals, enabling easy merchandising for stores and confident outfit combinations for shoppers.”

Wholesale prices are around £18 per piece on average while the minimum order requirement is £1,000; showing at Pure London x JATC (stand F31), INDX Woman (P390) and Harrogate Fashion Week (M12).

CONTACT: Tel: 01452 207 766 lilyandmeclothing.com 66 | boutique. | JULY 2024

GET IN TOUCH WITH US Parkers 10 Fitzroy Square London W1T 5HT + 44 7718 002649 lsm@parkersfashion.com Showing dates: 8th July to 8th August 2024

2024 Categories RETAILER AWARDS Fashion Independent of the Year

S TAR

AWARDS

2024

DON’T MISS OUT ON THE PARTY OF THE YEAR! CELEBRATING INDEPENDENT FASHION RETAILERS AND SUPPLIERS

Entry Deadline: 31st July For entry and ticket information please contact julie@bpmedialtd.co.uk

Independent Group of the Year Social Media Strategy of the Year New Independent of the Year Sustainability Advocate of the Year Community Hero of the Year NEW: Independent Employer of the Year NEW: Store Design of the Year NEW: Shop Window of the Year SUPPLIER AWARDS British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year Female-Founded Brand of the Year Sustainable Brand of the Year NEW: Footwear Brand of the Year NEW: Jewellery Brand of the Year NEW: EPoS Provider of the Year SPECIAL AWARDS Newcomer Lifetime Achievement Outstanding Business

BRAND SPOTLIGHT

Far-flung escape

BLENDING POWER PRINTS WITH FLATTERING SILHOUETTES, ESCAPE BY OQ’S RESORTWEAR IS A MUST-HAVE FOR BOUTIQUES THIS SS25

R

epresented in the UK

by Carol C Collections, Escape by OQ offers elegant resortwear featuring hand-created digital prints on premium cotton and rayon fabrics. Each design combines the finest hand crafts, printing techniques, materials and trims to create quality head-turning pieces that shoppers will wear season after season. As Orientique’s sister label, the Australian brand adopts the finest fabrics and handwoven dyes for each of its pieces.

Every story within its seasonal collections represents 12 months

of sketching and colouring, with each garment taking hundreds of hours to develop. Hero styles for SS25 include beach-perfect embellished kaftans, vibrant maxi dresses and a digital print trouser suit with beautiful finishing.

Showing at Carol C Collections’ London showroom during Pure London x JATC, Harrogate Fashion Week (stand M28), Leeds showroom (July – September) and nationwide agents (July – September). Wholesale prices range from £28 for tops, £33 for tunic dresses and £44 for maxi dresses while the minimum order requirement is £1,500.

CONTACT: Tel: 0800 612 9009 carolcollections.com

Walk this way JUMP INTO THE NEW SEASON WITH PETER KAISER’S LUXURIOUS SUMMER FOOTWEAR OFFERING

M

erging classic feminine styles with quality materials and craftsmanship, Peter Kaiser’s SS25 collection offers the perfect footwear for every occasion. This season the wellestablished brand’s designers have drawn inspiration from the quiet luxury trend, adding surprising yet subtle details to summer footwear such as sandals and pumps. Its sneakers and ballerinas, meanwhile, are key this season and combine sophisticated elements with

new interpretations of the brand’s signature elements.

Buyers can expect the finest materials throughout the range – from premium sheepskin suede in radiant colours to smooth leather and soft lambskin nappas. Musthave styles for SS25 include sling-back shoes with various heel heights, party-perfect embellished sandals that land in stores from December, elegant ballerinas in modern rounded square shapes and sporty sneakers with striking details and accents.

CONTACT: Tel: 07734 247 669 peterkaiser.com 70 | boutique. | JULY 2024

Stephen Joseph | T 07734 247 669 | stephen.joseph@peter-kaiser.com PETER KAISER, a brand of CAPRICE Schuhproduktion GmbH & Co. KG, a company of the Wortmann Group

BRAND SPOTLIGHT

Holiday glamour

CREATE A SHOW-STOPPING SUMMER EDIT WITH POMODORO’S VIBRANT SS25 WOMENSWEAR COLLECTION

I

nspired by global trends, Pomodoro’s easy-wear summer dresses and separates are guaranteed to help shoppers look and feel their best all season.

For SS25 its design team has created an eclectic collection of easy-breezy pieces in lightweight linen, cool cotton and drapey viscose. Energise your rails with its mood-boosting hues, modern silhouettes and head-turning iconic prints. Turquoise and blue hues reminiscent of the sky and sea sit alongside sunset shades of raspberry, pink and orange. Meanwhile olive green, sandy tones and soft neutrals help bring a touch of nature to the

line-up. Buyers can choose from a wide selection of the label’s signature dresses - from stylish shifts to timeless maxis. Standouts include its hero monotone print maxi dress in a trio of eye-catching colours. Elsewhere, coords in prints or plain colours are key this season. The brand’s designers have also re-imagined its bestselling linen trouser suit by adding matching Bermuda shorts - best worn with a jacket or simple tee for easy modern-day chic. Showing at INDX Woman, Harrogate Fashion Week and by appointment only at its London showroom or via Pomodoro’s network of regional agents from Wednesday 10 July.

CONTACT: Tel: 0208 961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

From day to night MARIE MÉRO CREATES TIMELESS WOMENSWEAR FOR EVERY OCCASION

W

ith a focus on elegant yet functional fashion, Belgian label Marie Méro offers a comprehensive range of womenswear for all occasions.

Each seasonal collection offers a vast selection of pieces - from sophisticated dresses to chic separates. The brand was originally founded in the 1970s by Jean Van der Elst and Paula Taghon. Today it remains in the family with brothers Steven and Ruben Van der Elst now at the helm. They both share their parents’ vision to offer contemporary designs for all body types with quality at the CONTACT: Tel: 0207 636 4207 partnersinfashion.com 72 | boutique. | JULY 2024

cornerstone of every style. With garments designed in Belgium and produced in Europe, Marie Méro’s team sources the finest fabrics and materials while paying close attention to every stitch, cut and finish. “Our designs are created with the contemporary woman in mind – someone who is dynamic, elegant and discerning,” says Ruben Van der Elst. “Each piece in our collection is a blend of classic and contemporary, providing versatile options that transition seamlessly from day to night.” Available in sizes UK 8 – 20; showing at Partners in Fashion, 35 Percy Street, London, W1T 2DQ (8 July – 25 August).

Euro stars

4 NEW INTERNATIONAL LABELS FROM UK AGENT EXTRAVAGANCE FASHION IXOS

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AGENT SPOTLIGHT

n addition to popular wellestablished brands Thanny and Sarah Pacini, UK agent Extravagance Fashion is presenting four new international collections to buyers for SS25.

Retailers will be able to browse the innovative ranges at The Huddle in Hammersmith from 13 July – 8 August. Spanning Italian-made womenswear to luxurious jewellery, here’s what to expect at the agent’s new season showcase…

1. NILMARK

Offering extraordinary and innovative womenswear designs, Turkish label Nilmark merges comfort with style through its original and unforgettable creations.

The collection is suitable for all ages and offers retailers competitive price points.

2. BREAD AND BUTTER

Italian label Bread and Butter specialises in extravagant and unique womenswear featuring soft lines and lively cuts. The collection also features a range of handcrafted shoes designed and produced in Italy.

3. MARA MADE

Established in 2014 by creator Mara Mylonopoulou, Mara Made draws inspiration from Ancient Greece to create luxurious resortwear, handcrafted resort shoes and bags as well as exquisite fine jewellery and fashion-forward styles.

4. IXOS

Trend-setting womenswear brand IXOS offers high-end womenswear, footwear and accessories for discerning shoppers. The label’s collections are all made in Italy, boasting high quality fabrics and craftsmanship alongside unique designs.

Showing at The Huddle, 1st Floor, 3 Shortlands, Hammersmith, London W6 8DA (13 July – 8 August).

CONTACT: Tel: 07881 622 888 E: nazmachaudhry@gmail.com/ info@extravagancefashion.com JULY 2024 | boutique. | 73

Showing dates 8th July to 13th September

The Huddle 13th July to 24th July, 3 Shortlands, London W6 8DA

Manchester 11th August to 13th August, Elliot House, 151 Deansgate, Manchester M3 3WD

COLLECTIONS: Grizas | Neirami | Vetono Luukaa | Yellow Label Amber & Moon | Privatsachen Ewa I Walla | Opificio Modula Neutro Plurale

CONTACT: Anthony Packer Tel: 07525059100 E: anthonypacker@me.com

For appointments please contact Anthony Packer: anthonypacker@me.com | 07525059100

BRAND SPOTLIGHT

Destination style

BRING EUROPEAN FLAIR TO YOUR EDIT THIS SS25 WITH ANTHONY PACKER’S UNIQUE WOMENSWEAR COLLECTIONS

F

ashion agent Anthony Packer will present an inspiring line-up of European brands this summer in London and Manchester. From July to September, buyers will be able to browse stunning collections from 10 exciting international designers at Huddle in Hammersmith and Manchester’s Elliot House. The agent’s portfolio includes Privatsachen and Vetono from Germany, natural fabric collection Grizas, Italy’s Neirami, Modula Neutro Plurale and Opificio, Ewa i

Walla from Stockholm and contemporary brands Yellow Label, Amber and Moon and Luukaa. “We offer amazing international brands handpicked from countries around Europe,” says agent founder Anthony Packer. “Each brand offers its own individual style but there will be plenty of laid-back and quirky choices on offer for buyers.” Showing at The Huddle, 2nd Floor, 3 Shortlands, Hammersmith (13 - 24 July) and Elliot House, 151 Deansgate, Manchester (11 – 13 August); instore appointments also available.

CONTACT: Tel: 07525 059 100

Colour crush

UPDATE CLASSIC NEUTRALS WITH MARBLE’S BOLD SIGNATURE KNITS

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ritish family-run womenswear brand Marble has unveiled its SS25 collection offering classic designs and colourways as well as bold statement styles. The range includes everyday staples in flattering shapes – from tropical print dresses and separates to timeless jumpers and cardigans.

Knitwear takes centre stage this season with exciting new textures in numerous colourways that sit effortlessly alongside its statement prints. Buyers can expect bold colour combinations - including orange and pink, silver and pink, orange and toffee, cobalt and lime as well as khaki and pink –alongside CONTACT: Tel 0141 882 6743 marblefashions.co.uk 76 | boutique. | JULY 2024

classic pieces in black, white and light grey. The collection is arranged in colour palettes to simplify buying and merchandising while there’s no stipulation on delivery dates, meaning stockists can receive their entire order in full or choose when specific products are delivered (minimum 40 pieces). Hero styles include its bomber knit with popper fastenings, two-toned twisted sweaters and cardigans, a metallic thread mix knit and printed dresses and skirts in various lengths. SS25 collection showing at Marble’s head office, via its network of agent and at Harrogate Fashion Week (stand A2) – contact the brand directly to make an appointment.

by

Next at HARROGATE FASHION WEEK Stand DP3-48 01784-482888

Sigal Distribution sigaldistribution@gmail.com

www.sigaldistribution.com

STOCK UP Destination fashion

Located at the heart of Autumn Fair, Moda is a well-established destination for sourcing the latest clothing, footwear, fashion accessories, jewellery and watch collections from exciting brands and designers.

Fashion brands set to unveil their ranges this season include Beau Moda Collections, Cottonreal, Decollage, Goose Island, Jessica Graaf Ltd, Kris-Ana, Mattlou, Nova of London, Paradiso Couture, Sunco Knitwear, and Earth Squared. They will be joined by Miss Milly, Suzie Blue, Tempest Designs, Jambo Jewellery, Lakshya Gems, Lotusfeet, Love Silk London and many more

Buying brilliance

GET READY FOR THE NEW SEASON WITH A TRIP TO MODA AT AUTUMN FAIR

T

aking place within Birmingham NEC’s colossal halls this September, the next instalment of Moda at Autumn Fair promises to offer boutique buyers an inspiring product sourcing experience. Attendees will also be given access the rest of the show, which is set to present over 800 exhibitors – including many Autumn Fair exclusives - across 10 definitive sectors.

From womenswear, gifts, fashion accessories, jewellery, greetings and interior decor, this is the show to visit if you’re looking for commercial products ahead of the Christmas rush.

Fun at the fair

Autumn Fair 2024 has a greater focus on creating a buying experience that optimises buyers’ time and ensures retailers get the most out of their visit. Thanks to its partnership with Faire, the show is also bridging the gap between online and offline buying to simplify the buying process, so visitors can discover even more unique products and exclusive discounts.

September’s show will also celebrate the best that Britain has to offer, paying homage to British suppliers that are able to fulfil quick turnarounds with new and locally made products.

One of the highlights of this year's event is the introduction of New Business Pavilions, which are dedicated to showcasing the industry’s newest brands and products. These pavilions provide a dedicated area for visitors to discover new and growing suppliers and their unique products.

Joining Moda’s line-up for the first time is Nova of London, offering a huge range of dresses, outerwear and separates. Visitors will also be able to discover Yumi womenswear, Hug Leggings and Amazing Woman, which is also set to debut its collection of Italian-made linen and knitwear.

The jewellery sector, meanwhile, is set to see an exciting influx of new brands. Regular exhibitor D&X is launching a new collection from St Ives while Lilac and Limes will showcase its beautiful memories necklaces. Lastly, Maudella will unveil its latest collection of affordable and ethically made jewellery while Silver Art London will present its uniquely handcrafted designs.

The next edition of Moda at Autumn Fair takes place at NEC Birmingham from 1-4 September

CONTACT: register for free entry via autumnfair.com 78 | boutique. | JULY 2024

01 – 03.07.2024 PARIS, FRANCE PORTE DE VERSAILLES HALL 7

Weaving the Future

Sourcing | Business | Solutions

texworld-paris.com

including

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Down to Business

INSIGHT FOR FASHION INDIES ATP ATELIER

Keep your cool

F

rom tapping into a younger customer base to entering the Boutique Star Awards, we reveal how fashion indies can grow this year while keeping costs to a minimum…

JULY 2024 | boutique. | 81

Generation now

DOWN TO BUSINESS

HOW TO REACH THE SEEMINGLY UNMARKETABLE TIKTOK GENERATION. BY DOTDIGITAL’S JULIETTE AIKEN

SCREAM PRETTY X FRANCESCA PERKS 82 | boutique. | JULY 2024

G

eneration Z, the cohort born between the mid-1990s and mid-2000s, is no longer just a group of kids. With the youngest Gen Zedders now in senior school and many falling within the 18-30 age bracket, they have entered young adulthood with a staggering $450 billion in spending power.

While boutiques have often been the preference of older shoppers in the past, the allure of slow good quality fashion is now driving an increased number of young people into curated independent stores. However, despite the growing move away from fast fashion, marketing to Gen Z still poses a unique challenge. After all, this is the first cohort of “digital natives” in history who have never known a world without the internet.

Marketing fatigue is a real phenomenon for Gen Z. This generation has grown up inundated with marketing ploys, making them wary of traditional marketing tactics. As they transitioned into adulthood during the pandemic and faced economic challenges like rising living costs, it’s no surprise that Gen Z is resistant to conventional marketing strategies.

How to connect

To effectively engage with Gen Z, marketers need to adapt to their preferences and behaviours.

Since Gen Z has a shorter attention span, marketing efforts must be quick, consistent, and relevant across various platforms. A study by Yahoo revealed that Gen Z lose interest in an advert within just 1.34 seconds, underscoring the need for captivating visuals and a cohesive brand identity across all touchpoints. Creating a compelling narrative that extends beyond social media is crucial for maintaining high levels of engagement with this audience.

Gen Z values simplicity in the customer journey such as a fast service and consistency in marketing messages. Utilising AI-powered dynamic content helps Gen Z shoppers find what they need fast. Used alongside marketing automation, marketers can deliver relevant marketing messages at the right moment.

Moreover, personalised experiences and community engagement play a crucial role in connecting with Gen-Z consumers.

DOWN TO BUSINESS Community engagement is also important to young shoppers, who seek to be part of something meaningful beyond mere consumerism. There’s a 10 per cent increase in desire for community programmes with Gen Z than any other generation and 79 per cent say they’d want to get involved with a brand if it was connected to a community. Great examples of brand community include Gymshark’s 66 , which engages its customers in a fitness and wellbeing challenge that encourages community help and support with a dedicated space in its app.

Brands that offer community programmes or initiatives are more likely to resonate with Gen Z consumers because of these desires. Loyalty programs and initiatives that align with these communities can further enhance brand loyalty among this generation, offering exclusive discounts and rewards for their loyalty, instead of only being reserved for new customers.

Conscious but not corporate

Authenticity and transparency are key components of successful marketing campaigns targeted at Gen Z. They can discern between genuine support for causes and superficial marketing efforts. For example, according to a recent poll, 13.7 per cent of Gen Zedders said they don’t want to see LGBTQ+ issues in advertising campaigns because they are tired of disingenuous support. Instead, by aligning with Gen Z values and integrating personalised experiences, marketers can build trust and long-term relationships with this influential consumer segment. Retailers and brands looking to effectively engage with Generation Z must prioritise authenticity, personalisation, and community engagement to secure longterm brand loyalty.

Juliette Aiken is chief marketing officer at modern marketing platform Dotdigital; dotdigital.com

Getting personal

Personalisation is another key factor in marketing to Gen Zedders. As digital natives, they understand the value of their data and expect personalised experiences from retailers and brands. By leveraging customer data to deliver tailored content and experiences, marketers can create meaningful connections with Gen Z consumers.

JULY 2024 | boutique. | 83

BOUTIQUE STAR AWARDS

Trophy life

IT’S TIME TO BE RECOGNISED FOR YOUR HARD WORK AT THIS YEAR’S BOUTIQUE STAR AWARDS

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he entry deadline for the Boutique Star Awards 2024 is fast approaching. Does your brand or boutique have what it takes to earn ‘awardwinning business’ status?

This year there are nine retailer categories, nine supplier awards and three special star trophies up for grabs. Entering is free and we’ve made the process easier than ever before. Indie retailers and brands are required to answer a few questions about why they deserve to win each award and submissions can be sent either online or by email via a downloadable form. You can even nominate your favourite retailers, agents, brands and team members to win a trophy, too!

Entries will be deliberated by an impartial panel of industry experts including Sunday Best’s Jan Shutt, Doodie Stark founder Liz Jefferson, AIS/ INDX’s head of fashion James Crabtree, fashion agent Diane Sykes and Bira CEO Andrew Goodacre.

The shortlist will be announced at the end of August and finalists will be invited to attend an awards ceremony in London on Thursday 7 November to see the winners crowned (E: julie@ bpmedialtd.co.uk for ticket information).

Those on the shortlist receive money-can’t-buy marketing opportunities while the winners will also be presented with a beautiful glass trophy and ‘awardwinning business’ status.

Entries for the 2024 competition close at the end of July - so be quick!

84 | boutique. | JULY 2024

2024 Categories RETAILER AWARDS Fashion Independent of the Year sponsored by AIS / INDX Independent Group of the Year Social Media Strategy of the Year New Independent of the Year Sustainability Advocate of the Year Community Hero of the Year sponsored by Bira NEW: Independent Employer of the Year NEW: Store Design of the Year NEW: Shop Window of the Year SUPPLIER AWARDS British Brand of the Year International Brand of the Year Fashion Agency of the Year Fashion Distributor of the Year Female-Founded Brand of the Year Sustainable Brand of the Year NEW: Footwear Brand of the Year NEW: Jewellery Brand of the Year NEW: EPoS Provider of the Year SPECIAL AWARDS Newcomer sponsored by City Goddess Lifetime Achievement Outstanding Business

HARROGATE FASHION WEEK Stand A10 01132450506

info@watch-out-uk.com

www.malissaj.com

Shop Talk

INDUSTRY OPINION

Local champion

S AMY COOK, EIGHTY SEVEN

ince opening in a small unit eight years ago, Melbourne womenswear indie Eighty Seven has expanded into a three-storey destination store. Here founder Amy Cook reveals why taking a slow and considered approach to both business and buying is her number one strategy for growth…

JULY 2024 | boutique. | 87

SHOP TALK

Calm & collected

NESTLED WITHIN THE SOUTH DERBYSHIRE COUNTRYSIDE, MELBOURNE’S EIGHTY SEVEN OFFERS A RELAXED SHOPPING EXPERIENCE AND CAREFULLY CONSIDERED PRODUCT EDIT. GEMMA WARD MEETS FOUNDER AMY COOK TO DISCOVER THE STORY BEHIND HER EIGHT-YEAR-OLD BUSINESS

E

ighty Seven in Derbyshire’s fairy-tale village of Melbourne has recently undergone a two-week renovation. Owner Amy Cook, who founded the business in 2016, says the revamp marks the store’s significant evolution over the past eight years: “We’re now a lifestyle destination,” she says.

“Everything about the new space is calming and considered; it’s a real haven for customers to step into.”

The store’s exterior has been given a fresh lick of taupe paint to help increase its curb appeal.

Meanwhile, its three-storey interior is decorated in more neutral tones and natural wooden fittings, creating a tranquil and inviting environment. Inside shoppers can find everything they 88 | boutique. | JULY 2024

need for their wardrobes - from hand-picked womenswear and luxe loungewear to footwear, jewellery and accessories.

Key brands on the store’s rails include Second Female, Mos Mosh, Ese O Ese and Yerse.

Shoppers can also browse a selection of footwear, homewares, beauty and home fragrances as well as a selection of jewellery from A Weathered Penny, Victoire Collective and Alex Monroe.

Amy heads up the buying each season, carefully sourcing elevated wardrobe staples that can be worn everyday interspersed with a dash of occasionwear. “I generally buy on instinct and choose pieces I’d wear myself,” she says.

“I’m looking for easy-wearing transitional styles that are timeless

but with trend-led influences. I know if something will work for the store as soon as I see it, then I’ll think about practicalities such as fabric and fit, how it will wash and wearability. Customers these days are looking for clothing that will work hard in their wardrobe.”

Talk of the town

With just two part-time staff members, the founder - who is also mum to a two-year-old spends much of her time on the shop floor. For this reason, she knows her customers well: “We have a high repeat business and there’s a great sense of community here in Melbourne,” she says.

“People have got to know me too and genuinely want the businesses to succeed.”

SHOP TALK

A small Georgian market town nestled in the rolling hills of South Derbyshire, Eighty Seven’s hometown is a vibrant place to live and shop. Most of the businesses within its centre are independently owned, creating a unique retail experience.

Melbourne also hosts a variety of events, particularly over the summer months, that help bring in a steady stream of day trippers and weekenders. This includes its annual Art and Architecture Trail, which allows visitors to view paintings, sculptures and photography inside homes and gardens that aren’t usually open to the public. Melbourne Hall and Gardens, meanwhile, is another year-round draw; Johnny Vegas’ Vintage Vehicle Glamping Experience recently settled within its grounds, bringing with it a fleet of tourists. “Over the past few years momentum in Melbourne has grown and footfall has increased,” says Amy. “Good business always attracts more good business, so it’s really great for the town.”

Journey to retail

Having started her working career in hospitality, Amy followed a slightly unorthodox pathway into retail: “During a year out of education I ended up accepting a position working for a large sporting events company and decided to stay,” she says.

The role included organising hospitality services for high-profile events such as Wimbledon and the Olympics. After just a few years, Amy had worked her way up to management level and was overseeing the set-up of entire hospitality villages. “I was travelling the world, and it was mostly great,” she says. “But it could be fast-paced and gruelling at times.”

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SHOP TALK By her mid 20s, Amy began reconsidering her longterm career goals. So, when the opportunity came up to take voluntary redundancy, she decided to go for it: “My now-husband and I were already saving up to go travelling, so it seemed like the perfect time to leave.”

The couple embarked on the trip of a lifetime, spending nine months backpacking across India, South East Asia and California. The experience, Amy says, was life-changing: “We did most of it on a shoestring, sometimes paying £1.50 a night to sleep in a shack.

One morning, while in India, we woke up to a cockerel staring at us from the bottom of the bed. It gave me a whole new perspective on life.”

When the couple returned to London in 2012, Amy turned down a role working for the Olympics and pivoted into IT consultancy instead. However, she still felt it wasn’t a long-term career move: “The money was good, but I ultimately wanted a family and didn’t want to have to juggle such an intense career with motherhood.”

Business venture

Setting up her own business closer to her hometown in Derbyshire seemed like the ideal solution – particularly if she could combine her love of fashion and travel.

So, using the foyer of her mum’s popular Melbournebased beauty salon as a pop-up shop, Amy trialled a small rail of Spanish clothing and then waited patiently to see how locals responded. “It was a good low risk strategy,” she says. “The range was really well received so I felt confident that I could extend the idea to create a standalone business.”

When a small unit tucked away from Melbourne’s high street came up for lease a few months later, the couple decided to move back to Derbyshire to embark on a new adventure. And although the premises was “tiny and didn’t have a stock room or any passing footfall”, the low rent and overheads meant Amy could start the business slowly: “I realised I’d have to be very creative with my displays and storage solutions,” she says. “Plus, I’d have to focus on word-of-mouth otherwise no one would find it.

However, I worked out how much I’d need to sell to break even and felt it was achievable.”

Growth spurt

Opened in May 2016, the first incarnation of Eighty Seven sold a small selection of international brands that hadn’t yet been introduced to Melbourne shoppers. Amy concentrated on finding lesser-known names based on her own casual laid-back style, visiting international trade shows such as CIFF and Who’s Next as well as London showrooms: “Word spread quickly among locals and I began to get a loyal following,” she says. “I could see pretty quickly from the turnover that the store was a success - even in such a small space. I realised there was an opportunity to do more.”

After just a couple of years’ trading, Amy began looking for a bigger unit in a more prominent position. And as fate would have it, the owner of a well-established lingerie boutique was coincidentally planning to let go of her lease.

Set over three floors and in a prime spot in Melbourne’s town centre, Amy was optimistic about taking it on but felt cautious that it might be too big of a jump: “The rent was much higher and it needed completely renovating,” she says. “I didn’t want the business to fail because I’d taken on too much too soon.”

However, there was a solution: joining forces with her mum to add a beauty treatment room to the top floor.

“It meant we could both share the rent, while having a beauty room upstairs guaranteed a steady stream footfall in the shop, too,” she says. “For mum it also lessened the risk as it halved her rent, which meant she could slow down a little bit.”

In November 2018, Amy and mum Sally moved into Eighty Seven’s new home on the corner of Melbourne’s Church Street and Market Place. The much larger retail space meant the founder was able to increase its product offer and expand into new categories, too.

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SHOP TALK Today Eighty Seven still stocks some of the same brands it’s carried since the beginning alongside some new additions: “We’ve recently started with Suncoo, which has sold very well for us this season,” says Amy. “We’ve had a great first season with Bonte too, so we’re hopeful for AW24.”

Meanwhile, British short order range Chalk has also been strong for SS24: “We used to only really buy their leisurewear, but the brand has recently created a few key pieces that have done really well,” says the founder.

“The Audrey skirt, for example, comes in one size with an adjustable waist band. The fabric is fantastic, it’s lined and has a great silhouette. That’s been a great seller for us.”

Future strategy

Despite amassing a loyal customer base, Amy says she’s still facing some significant challenges as a small business owner. Covid and Brexit in particular had a negative impact on profits: “It feels like we’ve just gone from one disaster to the next over the past few years,” she says. “It’s affected everyone, whether it’s financial or just their mindsets. People aren’t sure about what’s around the corner anymore and they’re being way more cautious with what they buy.”

For the owner, her buying strategy for AW24 will remain focused on quality, point of difference and crucially wearability: “People are looking for things they can wear every day, but they also want something special. I’ll be choosing considered slow fashion brands with a nice ethos. I need to hold onto my price point too. It’s not about low cost, but there needs to be the right balance. I have to be competitive.”

Although passing trade is good for the owner, Amy says it’s not something she would ever solely rely on: “I’ve always focused on building a repeat customer base. It’s a really old school way of running a business, but it works.”

Similarly, Eighty Seven’s online customers are mostly made up of women who’ve discovered the store’s Instagram page or visited its physical boutique when they’ve been in the area. The owner says she’s sold online since the very beginning but admits e-commerce sales only make up a very small proportion of its revenue. “My focus is always on the physical business,” she says. “We put most of the stock online, but I will hold some back for a week or so just so my loyal customers get the chance to see it first. Selling online is challenging for a small business. It’s hard to make yourself heard through all the noise and difficult to get your ethos across if customers can’t touch products before they buy.”

Much like the brands she stocks, Amy is taking a slow and considered approach to business growth.

She says there will be a possibility to expand the floor space upstairs when her mum retires, while she doesn’t rule out the possibility of opening a second

store: “I definitely have another leap in me but I’m not going to rush anything. There’s still more we could do here without taking on more risk; I’ve been thinking more about wall space and maximising the potential of the shop floor. We do get customers’ husbands asking us to stock menswear too, so there are several options.”

But for now, Amy remains focused on creating the best shopping experience she can for Eighty Seven’s loyal shoppers while riding out the latest economic challenges. “I love being my own boss, but it’s hard doing it all on your own sometimes. There’s no one here to give me an appraisal and tell me what I’m doing right or wrong. Sometimes when you’re having a tough period it can be easy to start doubting yourself. I think one of the biggest things I’ve learned is to use the down times to get on with something productive instead of worrying. Things will always inevitably pick up again in retail.”

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SHOW PREVIEW

Buying success 11 WAYS TO MAKE THE MOST OF SUMMER TRADE SHOW SEASON

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rade shows around the country will soon be opening their doors to present next season’s collections. Here leading events brand INDX reveals some top tips for making the most of summer’s trade fairs…

1. Summer is a busy season, so get ahead of the game. Pre-book appointments with suppliers to ensure you receive their undivided attention.

2. Stay informed by following trade shows and brands on social media.

3. Pre-print your badge before the show for a faster check-in and entry.

4. Make a list of exhibitors you want to see before the show so you can prioritise buying.

5. Use the QR codes located around each INDX show for easy access to essential brand and product information.

6. Visit emerging brands as well as favourite suppliers to source new and exciting products.

7. Beat the crowds on the show floor by heading upstairs or to the smaller exhibition areas first.

8. Seek expert advice from the show’s product and event teams - they can guide buyers to top products and exclusive deals.

9. Use the show as an opportunity to network and connect with industry peers to learn about the latest trends.

10. Take time to explore everything on display. INDX shows often have multiple exhibition areas showcasing a wide variety of products.

11. After the event, add next season’s dates to your diary.

Registration typically opens shortly after the current show ends, so get ahead of yourself and register early.

INDX summer 2024 trade show calendar includes INDX Man (14 – 16 July), INDX Woman (21 – 23 July) and Intimate Apparel (28 – 30 July), which all take place at Cranmore Park Exhibition Centre in Solihull; indxshow.co.uk

Planning your New Season collections and showing dates?

We are now booking all print and digital campaigns for SS24 collections Please contact the team on 01795 515288 julie@bpmedialtd.co.uk Boutique-magazine.co.uk

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SHOP TALK PHOTO BY CHRISTIAN WIEDIGER ON UNSPLASH

“We believe we have sufficient evidence to win the case on behalf of independent retailers”

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BIRA CEO ANDREW GOODACRE REVEALS WHY IT IS TAKING ON AMAZON IN ‘WATERSHED’ DAMAGES CLAIM

ira announced it is making a ‘class action’ claim against Amazon recently on behalf of independent retailers. This month I thought I’d delve into what that means and explain why we’ve taken these steps.

A class action is a legal mechanism that allows an individual or entity to make a legal claim on behalf of other people or businesses. They are useful because individually it is unlikely that any of the people in the ‘class’ would be able to take such action alone. In this case, Bira is the class representative, and it is acting on behalf of independent retailers (the class).

The claim, the biggest collective action ever launched by UK retailers, asserts that between October 2015 and the present date, Amazon used non-public data belonging to UK retailers on its marketplace to engage in a product entry strategy that resulted in sales revenue being re-diverted away from those retailers to its own profits. As well as taking revenue, this confidential information helped Amazon decide whether to enter a new product 94 | boutique. | JULY 2024

segment based on sales potential, product elements to replicate, how to price an item, and which consumers to target. That information would give Amazon clear indication that it could successfully enter and take away profits from UK retailers.

It is a complex case (they often are), but we believe we have sufficient evidence to win on behalf of independent retailers.

Since the claim was made public, people have asked why Bira is taking on such a huge organisation.

It’s true that Amazon is very large and a very successful business. In some ways we should admire the way it has grown and the systems it has developed. I’m sure that Amazon would argue that it helps small businesses sell their products.

In reality, however, I’ve heard individual retailers, members and non-members, complain about working with Amazon. Yet, because it has such dominance, these same retailers feel powerless to do anything about it.

Now we have an opportunity to make a difference and to bring these issues out into the public arena,

hopefully winning compensation for these retailers in the process.

Bira was established to support and represent indie retailers across all retail sectors. I really believe in this mission – our aim must be to enable every hard working, dedicated independent retailers to be successful.

If therefore we think something is wrong, we should do something about it. This is one of the reasons Bira exists, and our members expect us to take on these challenges. I cannot guarantee success – that will be decided by the courts. However, I would rather have tried and failed than not tried at all.

It is important to note that this claim is on behalf of all independent retailers who traded on Amazon from October 2015 to today. If you think you are one of these businesses, then please register your interest via amazonukmerchantsclaim.co.uk.

We have set this up to provide more information, help people understand the process and - most importantly - register their interest.

If we win, Amazon will have to pay compensation and I want indie retailers to be the beneficiaries.

A lifeline for families since 1853 We’re the only organisation dedicated to supporting the children of people who work in the ritish fashion and textile industry.

From boardroom to boutique, studio to warehouse, we’re here for every parent who finds themselves unable to afford essential items like clothes, bedroom furniture or study equipment for their child.

Get nvolved Promote. upport. onate.

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Fashion & extile hildren's rust. egistered harity umber: 257136

SHOP TALK What are your bestselling products?

Our hero designs include our star-studded vegan leather Nova Handbag, north star Heidi Necklace with birthstone, Margot Sparkling Star Choker, Esmae Moon and Star Earrings, Juliet starburst Y-drop necklace and our Juno Hair Clip Set.

What new products can buyers expect for AW24?

“We've had to learn some hard lessons along the way, but it’s helped make us stronger” LAURA MILLNER AND EMMA O’REILLY ARE CO-FOUNDERS OF BRITISH INDEPENDENT ACCESSORIES BRAND LUNA CHARLES

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he idea for British accessories brand Luna Charles began over a Saturday morning chat between friends and designers Laura Millner and Emma O’Reilly. Today their four-yearold celestial-inspired bags and jewellery collection has garnered an army of fans all around the country. Here the co-founders reveal details behind their upcoming product launches and why they’re partnering with multi-brand boutiques to grow the business further…

What is the story behind Luna Charles?

With over 15 years’ experience working for all types of fashion businesses - from independent brands to global fashion houses - we decided it was time to go it alone and create something we truly loved. Luna Charles officially launched in April 2020 following many wine-and-pizzafuelled ‘meetings’ where we discussed our passion for eclectic style, beautiful jewellery and all things celestial. The name ‘Luna Charles’ comes from our dogs! Luna is Emma’s little Dachshund and Charles is Laura’s gigantic American Akita.

How do you stand out from other brands?

We create jewellery and accessories shoppers never want to take off - without the big price tags. Our range includes super-cool, celestial-inspired jewellery, handbags and hair accessories spanning everyday staples to special occasion pieces.

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We're really excited to be adding a purse and card holder to our bag range - both of which have been much requested by our loyal customers. We also have some really gorgeous new jewellery designs in production incorporating gemstones and crystals.

How has the brand grown since its initial launch?

After launching during the pandemic, we had to make many changes to our original business plan. However, this allowed us to adapt the brand and grow by listening closely to our customers and combining their feedback with our own creativity. We've also grown so much as people and directors within the last four years. We've had to learn some hard lessons along the way, but this has helped make us stronger and more dedicated to the brand and its success. It's not always been easy; we started the brand from Laura’s kitchen table. Today we have gorgeous office space within a country park in Birmingham, which is perfect for our creativity and to let the dogs to run wild!

What are your aspirations for the business?

Our plans for the next six months are increasing brand awareness through our social channels and allowing customers to get to know us more as people. We have also just started our wholesale journey and would like to expand by working with independent boutiques.

How can retailers find out more about stocking the brand?

Buyers can visit our website to view our full range of products or email us to request our wholesale catalogue.

We have a fairly large range of products, so we’ve also put together two great wholesale starter packages to introduce customers to Luna Charles. One contains some of our best-sellers and the other includes bridal pieces, with package prices starting from £500. We're happy to take orders in-season and aim to deliver within 10 weeks.

How else do you support boutique stockists?

Aside from our starter packages, we can work closely with buyers to recommend products and provide bespoke ranges.

We're also happy to discuss location exclusivity. Finally, we have a wide range of marketing assets for stockist use and we're available to support with social media and events.

Let’s keep in touch To receive all the latest industry news and trends please renew your subscription details with us

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