Boutique Magazine February 2024

FEBRUARY 2024

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 159

New horizons

Feather & Stitch AW24 collections Expert buying tips In-season fashion

We make you fall in love with

AW24

Visit our London Showroom from 22nd of Jan Book now your appointment for AW24 marc@doublehagency.com 07539228041

www.doublehagency.com

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHER Julie Neill MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Pomodoro; Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com

On the bright side

B

uying season has got off to a positive start with agents and brands reporting strong orders and an upbeat response from buyers. It’s been a difficult time for the industry with several fashion independents announcing store closures on social media in recent weeks. However, many of you are remaining focused on making brave buying decisions and choosing versatile pieces that will entice shoppers – whatever the future holds.

But for anyone who is stepping tentatively into the new season, this issue includes some invaluable buying advice for AW24 from leading industry experts. From planning a strategy and budget to negotiating with suppliers, we share some top tips on creating a winning edit in an uncertain economy (and increasingly erratic climate) over on pages 55-59. Likewise, Marble cofounder Lynne Williams also reveals the concept behind the brand’s new collection on pages 30-32, which has been cleverly designed with easy buying, styling and merchandising in mind.

One independent retailer who’s looking forward to the challenge of buying for next season is Feather & Stitch founder Fiona Sanderson.

Having spent a decade working as a high street buyer before opening her

Richmond-based store in 2008, she places a huge emphasis on creating an outstanding product edit each and every season: “Yes, buying can be nerve-wracking, especially in uncertain times, but it’s also exciting,” she says in an exclusive interview in this month’s Shop Talk section. “The designers are the real talent of this industry - they create newness every six months and all we have to do as buyers is pick the winners.” Turn to page 62-64 to read more about the story behind her 16-year-old womenswear boutique.

Finally, with a host of buying events taking place this month, this issue also includes standout collections to add to your must-see list. We hope it inspires your search for next season’s best sellers!

Gemma Ward, Editor Follow us on Instagram @boutique.magazine

DOWN DOWN TO BUSINESS TO BUSINESS

Buying Buying brilliance brilliance

DOWN DOWN TO BUSINESS TO BUSINESS XXXXXXXXXXXX XXXXXXXXXXXX

HOW HOW TO CREATE TO CREATE A WINNING A WINNING FASHION FASHION EDITEDIT IN AN IN UNCERTAIN AN UNCERTAIN ECONOMY ECONOMY ANDAND UNPREDICTABLE UNPREDICTABLE CLIMATE CLIMATE

AA

Consult Consult youryour customers customers

fter a challenging fter a challenging AW23,AW23, some some indie retailers indie retailers are stepping are stepping tentatively tentatively into the into new thebuying new buying season. season.

Last year Lastsaw yeara saw decline a decline in fashion in fashion sales overall sales overall amid the amid cost theofcost living of living crisis and crisis and unseasonable unseasonable weather weather conditions. conditions.

And without And without a crystal a crystal ball, there’s ball, there’s no way noofway knowing of knowing what else whatmight else might impactimpact sales. sales.

So, from So, devising from devising a cleara strategy clear strategy to perfecting to perfecting your your brandbrand list, welist, speak we speak to leading to leading industry industry experts experts to helpto help you plan youyour plannew yourseason new season edit with editconfidence… with confidence…

JATC JATC

Have Have a plan a plan

Figure Figure out out youryour budget budget

Taking Taking an analytical an analytical approach approach to buying to buying usingusing data data from from previous previous seasons seasons is crucial is crucial to plan to budgets. plan budgets.

EPoS EPoS and stock and stock management management systems systems makemake it it easiereasier for retailers for retailers to review to review past sales past results, sales results, with some with some even ranking even ranking top performers top performers by brand, by brand, colour, colour, size orsize category: or category: “Top “Top to Toetoaids Toebuyers aids buyers by by delivering delivering precise precise and meaningful and meaningful data in data an in easyan easyto-understand to-understand format,” format,” says director says director Michael Michael Bloom.

Bloom.

“To create “To create a newaseason new season budget, budget, retailers retailers can view can view previous previous sales figures sales figures in a matrix in a matrix table table showing showing any any combination combination of brand, of brand, category category or style. or style.

UsingUsing these these numbers numbers and knowledge and knowledge of new oftrends, new trends, buyersbuyers can can createcreate a forward-looking a forward-looking budget. budget.

This understanding This understanding enables enables retailers retailers to uncover to uncover trendstrends withinwithin their their own own marketplace marketplace so they so merchandise they merchandise better,better, price price betterbetter and also andbuy alsobetter.” buy better.”

Working Working out what out what went went right right (or wrong) (or wrong) previously previously XXXXXXXXXXXX XXXXXXXXXXXX is a great is a great starting starting point point for your for new yourseason new season plan. plan.

But there’s But there’s certainly certainly more more to consider to consider than just thanbestjust bestsellerssellers or weak or weak performers. performers.

“If you’ve “If you’ve had ahad difficult a difficult AW23AW23 season, season, there there are lotare of lot things of things to review to review beforebefore buying buying for the fornext the season,” next season,” says former says former Selfridge’s Selfridge’s buyerbuyer Wizz Wizz SelveySelvey who now who runs now retail runs retail strategy strategy consultancy consultancy Wizz Wizz and Co. and“What’s Co. “What’s the mix the mix of new ofbrands new brands vs brands vs brands you buy youevery buy every season season - is - is it timeit to time change to change the mix? the mix?

Do a Do price a price point point analysis analysis and consider and consider introducing introducing lowerlower pricedpriced itemsitems or or perhaps perhaps more more statement statement investment investment piecespieces to your to your line-up. line-up.

Also think Also think aboutabout your category your category mix: what mix: what worked worked well and wellwhat and what didn’t? didn’t?

Do you Doneed you need to addto add more more accessories accessories or perhaps or perhaps increase increase gift options? gift options?

Answering Answering these these questions questions will help will you helpcreate you create a plana plan beforebefore you make you make any key anydecisions key decisions for AW24.” for AW24.” | FEBRUARY | FEBRUARY 56 | boutique.

56 | boutique.

2024 2024

FASHION FIX

All at sea

Order Order in-season in-season Who’sWho’s Next Next in Paris in Paris as well asas well several as several other other showroom showroom WhenWhen the market the market is uncertain, is uncertain, some some retailers retailers reduce reduce appointments appointments in London in London and the andcollections the collections are are their their spendspend on forward on forward orderorder so they so can theyreact can react to to looking looking reallyreally strong. strong.

However, However, whilewhile I don’tI don’t trendstrends nearernearer to thetoseason. the season.

For Sunday For Sunday Best founder Best founder necessarily necessarily plan to plan buytomore buy more cautiously, cautiously, I will Ibuy will buy Jan Shutt, Jan Shutt, who has who53has years’ 53 years’ buying buying experience, experience, this this closercloser to season to season wherewhere possible possible from from certain certain brands brands will be will keybeinkey 2024: in 2024: “I’m feeling “I’m feeling positive positive aboutabout the the to help to control help control budgets. budgets.

WhenWhen it comes it comes to styling, to styling, you you AW24AW24 season,” season,” she says. she “I’ve says. just “I’vereturned just returned from from must must be brave be brave - customers - customers want want to be to inspired.” be inspired.”

With classic French style deeply rooted in its DNA, Saint James reinvents timeless maritime-inspired wardrobe staples every season. For AW24 the label’s design team revisits the classic sailing peacoat, adopting its legendary high quality wool fabrics to create enduring options for men and women. £231.70; book an appointment to view the AW24 collection via Tel: 07539 228 041 E: marc@doublehagency.com

MODAMODA

Speaking Speaking to your to loyal your shoppers loyal shoppers aboutabout what they whatwant they want to buytoand buywhat and they’re what they’re prepared prepared to spend to spend can becan a be a great way greattoway improve to improve your overall your overall buying buying strategy: strategy: “If you’re “If you’re worried worried aboutabout AW24AW24 sales, sales, speakspeak to your to your customers,” customers,” says Wizz. says Wizz.

“Create “Create focus focus groupsgroups or host orVIP host VIP previews previews of collections of collections to getto their get feedback their feedback on your on your buying buying strategy. strategy.

As anAs indie an indie retailer, retailer, you’reyou’re so close so to close to your customers, your customers, so seeso how seeyou howcan youinvolve can involve them them in thein the buying buying process. process.

It willItmake will make them them feel special feel special and help and help you improve you improve your buy.” your buy.”

THE VERY BEST Hands-free kit

B THREE (NEW) • ER KRIS FASHION • MA

With genius details and perfectly placed pockets to stash keys, tech and even a water bottle, KeriKit’s premium leather Vanessa crossbody can also be updated with interchangeable shoulder straps. £POA; Tel: 0161 818 9038

INDX INDX

Negotiate Negotiate payments payments

If cashIf flow cash allows, flow allows, retailers retailers can often can often save money save money if theyif can theysettle can settle invoices invoices early. early.

It’s always It’s always worthworth askingasking brands brands and agent and agent directly directly if theyif offer they offer discounts discounts basedbased on payments: on payments: “Some“Some can offer can offer a a higherhigher discount discount for payment for payment beforebefore delivery, delivery, too,’ too,’ says fashion says fashion agency agency founder founder Sally Dawes.

Sally Dawes.

“It’s always “It’s always worthworth askingasking the question, the question, likewise likewise with stock with stock swaps.swaps.

As anAs agency an agency we trywetotry be to as be reactive as reactive as possible as possible and and are onare hand on hand to support to support our customers our customers throughout throughout the the PlanPlan youryour buying buying calendar calendar wisely wisely year.” year.”

If you’re If you’re struggling struggling with cash with flow, cash flow, Lucy Lucy WalshWalsh As well Asaswell visiting as visiting showrooms, showrooms, attending attending a selection a selection of of says more says more brands brands than ever than are evernow are also nowoffering also offering trade trade showsshows each season each season is essential is essential for keeping for keeping up with up with payment payment plans.plans.

She adds: She adds: “Another “Another good good tip is tip thatis that trendstrends and finding and finding new inspiration. new inspiration.

“Trade“Trade showsshows offer offer brands brands often often have discounts have discounts on styles on styles from from previous previous lots oflots benefits of benefits for indie for retailers, indie retailers, ” says ”Wendy says Wendy Adams, Adams, seasons. seasons.

This is This a great is a great way toway addtonew addstyles new styles co-founder co-founder of Harrogate of Harrogate Fashion Fashion Week.Week.

“Buyers “Buyers can feel can feel throughout throughout the season the season to selltoatsell fullatprice full price and gain and again a part ofpart theof industry, the industry, meet suppliers meet suppliers and discover and discover new new biggerbigger margin.” margin.” products, products, brandsbrands and trends and trends to keep totheir keep shops their shops fresh fresh and relevant. and relevant. ” But with ” Butso with many so many to choose to choose from, from, how how XXXXXXXXXXXX XXXXXXXXXXXX do retailers do retailers decidedecide whichwhich showsshows are worth are worth attending? attending?

“Buyers “Buyers shouldshould do their do homework, their homework, ” she adds. ” she adds.

“Check “Check the event’s the event’s website, website, look atlook the at brands the brands showing showing and see and see whichwhich collections collections matchmatch your target your target customers. customers.

This This hopefully hopefully meansmeans you won’t you won’t have to have attend to attend all theall shows the shows to keep toexpenses keep expenses to a minimum. to a minimum. ” Juls ”Dawson, Juls Dawson, creative creative director director at Pure at London Pure London x JATC, x JATC, agrees,agrees, adding: adding: “I would “I would alwaysalways suggest suggest mixing mixing it up each it upseason each season and trying and trying a newa new show show in your initinerary your itinerary as youasmany you many never never know know what you what you mightmight find that findcould that could make make a difference a difference to your tobusiness. your business. ” ” | boutique. | boutique. | 57 | 57 FEBRUARY FEBRUARY 2024 2024

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Smart thinking

Feminine tailoring takes centre stage in Taifun’s AW24 collection with form-flattering silhouettes merging with playful details. The brand offers stockists an inseason replenishment programme via its B2B website as well as a core NOS collection. £POA; Tel: 0207 436 8383/ 0777 592 3353 E: beau.scarlett-pitt@gerryweber.com gerryweber.com/en-eu/brands/taifun

SHOWING DATE

WE ARE

Here comes the sun

Add glamour to sunglasses with Pilgrim’s gold-plated Cat Chain. Its timeless design features decorative flattened links with small adjustable rubber loops to fit any style of frame. £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk

Suited & booted

Renowned for its innovative designs, high quality leathers and impeccable craftsmanship, Wonders’ stylish footwear is crafted at its own factory in Spain. Expect directional styles to complement your womenswear edit – from lace-up ankle boots and Penny loafers to chunky-soled moccasins. Around £45 per style on average; Tel: 07935 648 070 E: gus@crosbyshoeagencies.co.ukwonders.com

24 | boutique. | FEBRUARY 2024

FEBRUARY 2024 | boutique. | 3

THE COLLECTION

AND WE ARE VERY W

IF YOU

35 T: 020-7636

ww

Autumn Winter 24 Collection Leeds & London Showrooms 0800 6129009 www.carolccollections.com

Autumn Winter 24 Collection Leeds & London Showrooms 0800 6129009 www.carolccollections.com

W E C A R E W H AT Y O U W E A R To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows FEBRUARY 2024 | boutique. | 7 GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

12 | boutique. | FEBRUARY 2024

Autumn Elegance Autumn Elegance

Perfect the art of tonal dressing with a kniied Perfect artco-ord of tonal with a kniied jacket andthe skirt indressing elegant autumnal hues. jacket and skirt co-ord in elegant autumnal hues. +44 (0)141 882 6743 +44 (0)141 882 6743

| |

INFO@MARBLEFASHIONS.CO.UK INFO@MARBLEFASHIONS.CO.UK

| |

WWW.MARBLEFASHIONS.CO.UK WWW.MARBLEFASHIONS.CO.UK

AW24 COLLECTION

DOLCEZZA EUROPEAN OFFICE Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: +353 21 2038019 sales@dolcezzaeurope.ie

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FEBRUARY 2024

FEBRUARY 2024 | boutique. | 15

Winner BRITISH BRAND OF THE YEAR

www.pomodoroclothing.com

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

Sustainable lifestyle independent Moo and Boom awarded B Corporation status

S

hropshire lifestyle indie Moo and Boom has achieved B Corp status following a stringent 14-month review of its sustainable and ethical practises.

The family business, which opened in 2020, joins a small number of B Corp certified fashion brands and retailers in the UK including Wolf and Badger, The Body Shop, Desmond and Dempsey, Johnstons of Elgin, Ganni, Aspiga and Nudea.

Co-founder Maddie Ashbrook, who runs the business with mum Stella and brother Jonjo, says the team pursued the accreditation to prove the true extent of their green retail efforts: “Attaining B Corporation status has been a long journey of in-depth questions on our business practices and model as well as our staffing procedures and terms,” she says. “It

has been disheartening, enlightening as well as a huge learning experience, which we embraced with every set back and achievement.

“Our ambition is to help accelerate a new global culture to build a more inclusive and sustainable economy. We are committed to measuring and managing the impact of our business on our workers, customers and community.

“Having B Corp status helps us step up with the challenges in this moment, from acting to help with the climate crisis to tackling the rising cost of living that has affected so many. We measure what matters and we are excited to see what we can achieve with this framework behind us. We want to hold ourselves accountable and improve year on year - having the support of our team,

customers and families makes this so much easier to achieve.”

Certified by non-profit organisation B Lab, B Corporations are companies that meet high standards of social and environmental performance, accountability and transparency. The certification is open to businesses of all sizes, with different pathways available for small enterprises employing less than 50 staff to large corporations with $1 billion+ turnover.

Moo and Boom operates a bricksand-mortar store in Whitchurch town centre as well as an e-commerce site.

Last year it opened a second store, JB and Boom, specialising in men’s clothing and products. Its product range includes sustainable and ethical fashion and homewares from brands such as Roka London, Swole Panda, Enamel Copenhagen, Komodo, Casual Friday and Arctic Fox. FEBRUARY 2024 | boutique. | 17

FASHION FIX

Harrogate Fashion Week hosts biggest ever autumn edition Buyers flocked to Harrogate Fashion Week (HFW) earlier this month for the show’s tenth edition, which showcased its largest selection of autumn/winter collections to date. Organisers reported a 50 per cent increase in visitors on its opening day with some buyers travelling from Ireland, Australia and Europe.

Held at Harrogate Convention Centre, the three-day show presented the latest collections from more than 180 womenswear, footwear and accessories brands across four separate halls.

Exhibitors included show regulars such as Carol C Collections, the Godske Group, Dolcezza, Smith and Soul, Pomodoro, Rino and Pelle, Fee G and Deck by Decollage. A number of brands also made their HFW debut this

Buyers “upbeat and positive for AW24” at The Fashion Huddle season including Accessories

by Park Lane, Eve of Paradise, Holbrook, Lazy Dogz and Scusi.

Sunday Best owner Jan Shutt, who visited the show for the first time, commented: “Love the vibe!

I received a great welcome and will be back.” Brian and Josie Smith, co-founders of Leaf Clothing in Newcastle, added: “We have visited HFW since the beginning and it’s lovely to see how the show has grown. It has some great classic brands with some new labels offering something quirky.”

The next edition of HFW takes place from 4-6 August at Harrogate Convention Centre.

Industry charity’s winter appeal raises over £19k for struggling families

The Fashion and Textile Children’s Trust (FTCT) has raised over £19,000 for its first winter appeal.

Firms across the sector fundraised for the campaign, helping it more than triple its original £5,000 target.

The money raised will go towards supporting parents working in the British fashion and textile industry who are facing financial hardship, paying for cold weather essentials such as duvets, winter coats and ovens for hot meals.

Since the beginning of January, the FTCT has sent £15,000 in grants to industry families in financial difficulty, which is often due to a sudden change in home 18 | boutique. | FEBRUARY 2024

circumstances or a health issue.

CEO Anna Pangbourne comments: “Our success wouldn’t have been possible without the support of our incredible partners, namely LK Bennett, Boohoo, ACS Clothing, Boden, Johnsons Service Group, UKFT, Kannegiesser and Clean Linen who all made a significant impact. Their commitment to our cause has made a real difference to the lives of many children.”

The Fashion Huddle has kickstarted the AW24 season on a positive note with over 50 buyers walking through its doors in its opening week.

The multi-brand pop-up showroom, based at Hammersmith’s Huddle and The Triangle, began as a collaboration between UK agents for AW23. Now in its third season, it is presenting an array of womenswear and accessories brands from 16 leading agencies including The Brand Ambassadors, Richmond Brands, Joanna Edwards Agency, Matrix Fashions, Ariane Kaiser Fashion Agency, Apt Collections, Middleton Green and Magpie Agency.

The Brand Ambassadors’ Lucy Walsh, who was the driving force behind its launch, says the showroom has experienced a “very steady and positive start to the season.” And, despite numerous reports of boutique closures and declining retail sales, “the general mood has been upbeat and positive” with buyers placing “meaty orders.”

She adds: “Buyers are being much more analytical and if something hasn’t sold, they are ruthlessly dropping brands.

However, they are investing in collections that have done well with many taking chances on new names to inject some fresh styles into their boutiques.”

Buyers can visit The Fashion Huddle from Monday to Friday until 23 February and over the weekend of Pure x JATC and Scoop, with a free car service in operation from Olympia.

COLLECTION AUTUMN-WINTER 2024 Stephen Joseph | T 07734 247 669 | info@capriceshoes.co.uk SCAN ME

capriceshoes

capricefootwear

capriceshoesgb

capriceshoes.com

Finalist 2023

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES DECEMBER 2023 (VERSUS DECEMBER 2022)

-12.29% Wolf and Badger moves London flagship to Soho’s Berwick Street Independent fashion brands specialist Wolf and Badger has announced the opening of a new UK flagship on London’s Berwick Street following the recent closure of its Coal’s Drop Yard store.

Opening this month, the new retail space will span 1,400 sq ft and offer an “ever-evolving curation of products” from over 100 independent and sustainable brands. It will also house a dedicated pop-up space hosting a regular schedule of events and experiences as well as a floristry and plant shop and a showroom for personal styling sessions.

Co-founder George Graham, who started the business in 2010, says:

“We are excited to bring our Wolf and Badger flagship to the heart of central London. Soho has always been the hub of creativity and is home to so many leading fashion and lifestyle brands, so it feels like the perfect fit for the next step for the brand.”

Founded by brothers Henry and George Graham, Wolf and Badger supports over 2,000 independent brands from around the world, connecting them to conscious consumers in 100+ countries. In addition to its award-winning online presence, the retailer operates stores in London, New York City and Los Angeles.

Average sales quantity

+ 2.19% Average selling price

+ 0.42% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online.

Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

Level One Showroom opens Central London premises Multi-brand fashion agency Level One Showroom has moved to an expansive 3,000 sq ft space in London following recent market growth.

Located just a six-minute walk away from Farringdon underground station, visitors can view the latest collections from 12 international brands including FRNCH, Haris Cotton, Compañía Fantástica, Desigual and Up! Pants.

The new showroom’s interior is carefully curated, with no two brands sharing the same aesthetic. Each collection is presented in a uniquely furnished bay that highlights each 20 | boutique. | FEBRUARY 2024

brand’s personality while creating an immersive and visually exciting experience for buyers.

Visitors can expect a dynamic and friendly service from a team of 12 professionals covering in-house accounts, customer service, social media, marketing and logistics.

The showroom also boasts an in-house distribution network that prioritises seamless deliveries and eliminates the risk of unexpected duty or import bills. All brands represented by the agency have a dedicated UK entity, ensuring smooth deliveries and a hasslefree purchasing experience.

Since 2019, Level One Showroom has experienced a 300 per cent rise in turnover. With a focus on efficiency, hospitality and growth, its team aims to redefine the showroom experience for buyers.

To view the collection, contact your local agent or get in touch with us at the Lily & Me Head Office.

Lily & Me is on a mission to bring creative and considered clothing to your everyday. Designed in-house at our Gloucestershire studio, we celebrate creativity and the original. Hand-drawn prints, unique colour palettes and carefully chosen fabrics.

This Autumn Winter we’re embracing cosy warm knits, canvas and outerwear alongside considered and sustainable fabrics to showcase our print designs. As with previous collections our mission to create clothes that consider the environment and the people who make it continues, with carefully chosen fabrics and timeless shapes.

orders@lilyandmeclothing.com

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lilyandme.com

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+44(0) 1452 207 766

FASHION FIX

Autumn glamour

Designed and manufactured in Greece, Cristina Beautiful Life creates timeless womenswear for “grown-up Coachella girls.” Expect stylish shapes and high energy prints with hero pieces including cosy coats in deep, rich hues, elegant dresses and cool co-ords. Wholesale prices are around €85 per piece on average; Tel: 07769 970 387 cristinabeautifullife.com

Spring staple

The perfect timeless separate, Munthe’s statement frilled blouse will bring instant glamour to jeans and trainers. £POA; E: hlm@munthe.com

Boutique loves…

THE FASHION FINDS WE’RE FALLING FOR THIS FEBRUARY

Ocean club

Everyday essentials

Hand-crafted in Athens using the finest Austrian crystals, Caroline Svedbom’s Resort 24 Collection features stunning designs fit for a Greek goddess. Expect summerperfect pieces featuring dazzling gemstones and delicate pearls, such as these Falling Sea Star Earrings.

From £21 per piece; Tel: 07778 158 986 oldstrom.com

Offering a capsule collection of the season’s must-have pieces, the Marble Essentials range includes timeless everyday staples that shoppers will love. The British brand offers numerous benefits for indie stockists and doesn’t sell B2C. £POA; Tel 0141 882 6743 marblefashions.co.uk

Logomania

Danish brand Gomaye marries Scandi tradition with international fashion trends, creating beautiful classics with a modern twist. Its logo jumper for SS24 will bring a stylish edge to knitwear edits this spring. £POA; Tel: 0207 636 3063 godske.com

22 | boutique. | FEBRUARY 2024

EST 1977, TOKYO.

AUTUMN

+

WINTER

2024

SCOOP INTERNATIONAL February 11th to 13th Olympia West, Blythe Road, Kensington.

Contact: pauline@yaccomaricard.london 07813402941

IG: @yaccomaricard FB: @yaccomaricardLondon www.yaccomaricard.london

FASHION FIX

All at sea

With classic French style deeply rooted in its DNA, Saint James reinvents timeless maritime-inspired wardrobe staples every season. For AW24 the label’s design team revisits the classic sailing peacoat, adopting its legendary high quality wool fabrics to create enduring options for men and women. £231.70; book an appointment to view the AW24 collection via Tel: 07539 228 041 E: marc@doublehagency.com

Hands-free kit

With genius details and perfectly placed pockets to stash keys, tech and even a water bottle, KeriKit’s premium leather Vanessa crossbody can also be updated with interchangeable shoulder straps. £POA; Tel: 0161 818 9038

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Smart thinking

Feminine tailoring takes centre stage in Taifun’s AW24 collection with form-flattering silhouettes merging with playful details. The brand offers stockists an inseason replenishment programme via its B2B website as well as a core NOS collection. £POA; Tel: 0207 436 8383/ 0777 592 3353 E: beau.scarlett-pitt@gerryweber.com gerryweber.com/en-eu/brands/taifun

Here comes the sun

Add glamour to sunglasses with Pilgrim’s gold-plated Cat Chain. Its timeless design features decorative flattened links with small adjustable rubber loops to fit any style of frame. £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk

24 | boutique. | FEBRUARY 2024

Suited & booted

Renowned for its innovative designs, high quality leathers and impeccable craftsmanship, Wonders’ stylish footwear is crafted at its own factory in Spain. Expect directional styles to complement your womenswear edit – from lace-up ankle boots and Penny loafers to chunky-soled moccasins. Around £45 per style on average; Tel: 07935 648 070 E: gus@crosbyshoeagencies.co.ukwonders.com

THE VERY BEST OF FASHION UNDER ONE ROOF B THREE (NEW) • ERFO • FRANK WALDER • TINTA & BARILOCHE KRIS FASHION • MANISA • MARINA V • RELAXED BY TONI • TONI

SHOWING DATES: 15th JANUARY - 29th FEBRUARY 2024 WE ARE NOT SHOWING AT ANY TRADE FAIRS

THE COLLECTIONS WILL ALL BE IN OUR LONDON SHOWROOM AND WE ARE VERY WELL EQUIPPED FOR VIRTUAL APPOINTMENTS IF YOU ARE NOT COMING TO LONDON.

35 Percy Street, London W1T 2DQ T: 020-7636-4207 • E: sales@partnersinfashion.co.uk

www.partnersinfashion.com

FASHION FIX

Investment buy

Crafted in natural fabrics, Japanese label Yaccomaricard creates stylish investment pieces that are designed to last. Its signature pin-tuck shirt, which is revamped each season, is the ultimate sustainable wardrobe staple. £POA; Tel: 07813 402 941 E: pauline@yaccomaricard.london yaccomaricard.london

Eco chic SUSTAINABLE PRODUCTS AND BRANDS

Colour crush

With a focus on natural materials and sustainable production, Maud and Sacha’s ultra-soft merino knitwear is consciously crafted in harmonious hues. Choose from soft neutrals, pastels and brilliant brights. £POA; Tel: 07769 970 387

Supply chain

Danish brand Pilgrim creates affordable hand-made jewellery in recycled materials, such as this goldplated Charm curb chain necklace crafted with re-purposed brass and zinc. £POA; Tel: 00456 333 333 E: b2b@pilgrim.dk

Ethical production Featuring beautiful hand-painted prints over the finest silks, Kayll’s luxurious resortwear is produced sustainably and ethically in London. £POA; E: dody@blackpr.co.uk

Rain it in

Available in myriad prints and hues, Original Duckhead’s eco-friendly umbrellas are crafted in recycled rPET fabric and sustainable birch wood for lasting protection from the elements. £POA; originalduckhead.com/pages/wholesale 26 | boutique. | FEBRUARY 2024

AW24 COLLECTION

DOLCEZZA EUROPEAN OFFICE Unit 8 Riverside Grove Riverstick Co. Cork Ireland P43 X300 Phone: +353 21 2038019 sales@dolcezzaeurope.ie

Stock Up

WHAT TO BUY NOW

CAROLINE SVEDBOM

Let the sunshine in

G

et ready for the new season with our pick of stunning collections and expert buying advice…

FEBRUARY 2024 | boutique. | 29

STOCK UP

Mix it up FROM DARING CITRUS AND MAGENTA TO CLASSIC NEUTRAL TONES, CREATE YOUR ULTIMATE AW24 EDIT WITH MARBLE’S CLEVER COMBINATION OF HARMONIOUS HUES

F

resh with a new design direction for AW24, British womenswear label Marble is simplifying buying and merchandising with its harmonious ‘mix and match’ colour palette. The collection is divided into three different yet complementary colour groups that can be ordered together and delivered to stores complete or split into separate drops. Offering myriad styling and merchandising options, buyers can link classic black, ivory and charcoal staples with statement pieces in citrus, chocolate, magenta, indigo and rust. Complete the full colour story by adding wardrobe basics from its essentials range, offered in all colours as well as softer transitional shades such as pale pink and seafoam.

“Buyers can be really brave with their selections this season, mixing statement hues of indigo, rust and magenta alongside classic staples in black, ivory and charcoal,” says Marble co-founder Lynne Williams. “Our flexible ordering system means stockists can receive their colour stories when it suits them, adding newness to the shop floor throughout the season to boost sell-through and minimise discounting.”

CHOCOLATE, CITRUS & MAGENTA

Add structure to your edit by mixing bold hues with classic commercial colourways

30 | boutique. | FEBRUARY 2024

Merchandising masterclass

STOCK UP

RUST & INDIGO

Go for a classic edit of indigo, ivory and black or make a statement by adding flashes of rust

Lynne's Buying tips Build a unique edit for your customers using classic commercial colourways paired with bold statement hues Choose from 120 styles, each offered in four different colour options, to create the perfect selection for your customers Create a striking rail that will grab shoppers’ attention or a contemporary mix of classic neutrals Inject newness into your shop floor by adding fresh colours throughout the season – you decide when and how Mix up the shades: chocolate looks great with both softer neutrals and vibrant tones, indigo and rust work well together alone or with classic hues while citrus colours are perfect with magenta, black, charcoal and ivory Use Marble’s pre-merchandised rails to help you plan product drops and visualise how the colours will look in store Choose colours from more than one rail to maximise sales, reduce markdowns and refresh your seasonal edit Finish your merchandising rail with Marble’s free ready-to-display strut cards

FEBRUARY 2024 | boutique. | 31

STOCK UP

SEAFOAM ESSENTIALS

Complete your AW24 edit with Marble’s wardrobe basics offered in all colours as well as softer neutrals such as pink and seafoam

“M

arble’s essentials range is a selection of basic styles that come in all colours,” says Lynne.

“These everyday staples are great for layering and help complete the

colour story. Buyers could mix the pale pink with chocolate and then pair both with charcoal, seafoam and ivory. A burst of citrus or magenta will also brighten up winter rails, which is great for shoppers looking for a dopamine boost.”

CONTACT: Tel 0141 882 6743 marblefashions.co.uk 32 | boutique. | FEBRUARY 2024

www.Lizabella.co.uk

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064 SHOW DATES: Harrogate Fashion Week - Stand M1, 4-6th February.

Asia House London Showroom - London, 11-14th February.

Tate Fashions Call House, Enfield Street, Leeds, LS7 1RF +44 7712398549 +44 1132459064

www.ellaboo.ie

NEW COLLECTIONS

The latest drops

GET READY FOR THE NEW SEASON WITH OUR PICK OF MUST-SEE COLLECTIONS

CHALK

SHOWING AT: Pure London x JATC (C20) British short order brand Chalk creates timeless, high-quality womenswear, homeware and accessories in sophisticated muted colourways and considered fabrics. This season sees the launch of a new range of sunglasses comprising 12 timeless shapes crafted in handmade acetate in classic black, tortoiseshell and navy. Each features a lightweight and durable design with polarised lenses and comes with a hard case and microfibre cloth. Elsewhere in the collection, the label is adding new designs to its jewellery collection as well as introducing some structured womenswear pieces such as its standout cotton linen mix Diana blazer and ribbed jersey bodycon Nancy dress. Wholesale prices range from £20 - £50 per piece on average while the minimum order requirement for new customers is £400.

CONTACT: Tel: 01843 231 300 chalkuk.com

SCUSI

SHOWING AT: Asia House, London (11 – 14 February) and Carol C Collections showroom, Leeds (until mid-March) Designed and produced in Portugal, womenswear label Scusi combines style with function to create highly commercial collections for all occasions. Its design team reworks the latest fashion trends to create unique garments crafted in high quality fabrics with innovative details. The brand's comprehensive collection includes feminine athleisure wear, elegant dresses, outerwear, knitwear and smart tailoring. Standouts include cool co-ordinates, jersey lounge suits and velvet dresses. There’s also a range of eveningwear that’s perfect for retailers wanting to stock up for the Christmas party season. Wholesale prices are around £28 per piece on average.

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com

PRUE BY ZSISKA

SHOWING AT: Contact Sigal Distribution for appointments Known for her penchant for brightly coloured jewellery, Dame Prue Leith has teamed up with Zsiska to create a new handmade resin jewellery collection.

The exclusive range encompasses 224 pieces across five different collections named after Greek Goddesses. Each offers vibrant coloured necklaces, rings, earrings and bracelets with retail prices ranging from £36 to £209. Created

by Dutch designer Siska Schippers in Thailand, 30-year-old brand Zsiska specialises in handmade resin jewellery inspired by art and nature. Its beads are poured, painted, polished, connected and packed by hand using a rare painting and coating process - making every piece a unique work of art.

Wholesale prices are around £20 per piece on average while the minimum order requirement is £300.

CONTACT: Tel: 01784 482888 E: sigaldistribution@gmail.com zsiska.com 36 | boutique. | FEBRUARY 2024

Extravagance Fashion www.extravagancefashion.com

Collections www.sarahpacini.com

www.thanny.it

www.katerinavassou.com

SHOWROOM DATES: 29th January 23rd February 2024 The Huddle, 3rd Floor, 3 Shortlands, Hammersmith, London, W6 8DA Contact:

nazmachaudhry@gmail.com 07881622888 FEBRUARY 2024 | boutique. | 37 Instagram: @extravagancef

NEW COLLECTIONS

CRISTINA BEAUTIFUL LIFE

SHOWING AT: Sally Dawes Agency, Royal Society of Medicine, 1 Wimpole Street, London, W1G 0AE (5 – 22 February) Designed in Athens and manufactured in Greece, Cristina Beautiful Life creates timeless womenswear for “grownup Coachella girls.” Its collection features joyful pieces in high energy prints and stylish shapes. Standouts in its new AW24 collection include cosy coats in deep, rich hues as well as the label’s signature dresses in elegant designs and geometrical and floral prints. Chic coordinates are also key for this season and promise to bring a stylish modern touch to autumn and winter wardrobes. Expect a sophisticated and timeless colour palette featuring navy, forest green and burgundy that shoppers will want to wear season after season. Wholesale prices are around €85 per piece on average.

CONTACT: Tel: 07769 970 387 cristinabeautifullife.com

TATE FASHIONS

SHOWING AT: Bermuda Fashion House, 64b Roseville Road, Leeds, LS8 5DR Multi-brand agency Tate Fashions supplies short and forward order daywear and occasionwear dresses from across the UK and Ireland.

Buyers can expect a comprehensive range featuring bold prints and colourways, luxurious fabrics, contemporary silhouettes and standout details– all for competitive price points. Daytime label I.nco offers classic pieces for modern women with flattering silhouettes, quality fabrics and fun vibrant prints. Gracie.B, meanwhile, offers easy-fit jersey styles in plain colourways and prints for every day and special occasions. If you’re looking for in-season stock, Ella Boo offers bright and beautiful dresses available for immediate delivery. Lastly, Lizabella and Bella Premium offer occasion and day dresses that are perfect for weddings, race days and other special events.

CONTACT: Tel: 0113 2459 064/ 07712 398 549 E: tatefashions@hotmail.com/ info@lizabellafashions.co.uk lizabella.co.uk

DR BLOOM

SHOWING AT: Scoop Barcelona-born womenswear brand Dr Bloom designs and produces its limited-edition collections in Europe. Its colourful and conscious garments are joyful and modern, featuring vibrant hues, unique prints and tactile textures. Knitwear is central to the range alongside the brand’s signature feminine shirts and flattering trousers. Each new season collection also includes stylish bags, socks, footwear and accessories in co-ordinating colourways. Buyers can select from one new capsule each month made in limited runs to promote exclusivity and reduce waste. As well as increasing its use of natural, recycled or eco-friendly fabrics, the brand also uses sustainable packaging.

CONTACT: E: capsula.drbloom@gmail.com drbloom.es 38 | boutique. | FEBRUARY 2024

Cosy

NEW COLLECTIONS

& conscious MUST-HAVE STYLES FROM LILY AND ME’S NEW AW24 COLLECTION

Wrap star

Crafted in EcoVero Lenzing viscose elastane for a beautiful fit and drape, Lily and Me’s Rose Wrap Dress in Paintbrush print will take shoppers from autumn to spring with ease.

Frill seeker

Feminine and stylish, the sustainable Rita Frill Shirt in Floral Ikat print features a ruffled mandarin collar and neckline as well as pretty ruffled cuffs. Pair with the brand’s stretch jumbo cord cropped trousers and heels for easy everyday glamour.

Stay in check

Cut from a soft EcoVero Lenzing viscose and recycled polyester blend, the Ellington Checked Dress is perfect for autumn days. Layer over Lily and Me’s alpaca and acrylic blend Laurel Cable Knit Tank for a warm and stylish look.

Hero knit

In timeless stripes, this alpaca and acrylic blend Art Jumper combines the soft pink and mulberry tones of this season’s collection.

Layer up

Lily and Me has increased its outerwear offer for AW24 adding cotton canvas pieces in seasonal colours alongside denim. Team its Joyce Peacoat Jacket over its alpaca and acrylic blend Jazz Fair Isle Tank Top to stay warm when the temperature plummets.

CONTACT: Tel: 01452 207 766 E: info@lilyandmeclothing.com lilyandmeclothing.com FEBRUARY 2024 | boutique. | 39

To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

TT H HE E FA FA S SH H II O ON N TT R RO OU US SE ER RS S B BR RA AN ND D

TT H HE E FA FA S SH H II O ON N TT R RO OU US SE ER RS S B BR RA AN ND D

To To view view UK UK showroom showroom dates dates and and show show venues venues near near you you please please visit visit www.godske.com/g-en/trade-shows www.godske.com/g-en/trade-shows GODSKE GODSKE GROUP, GROUP, LONDON LONDON SHOWROOM, SHOWROOM, Ground Ground Floor, Floor, Great Great Titchfield Titchfield House, House, 14-18 14-18 Great Great Titchfield Titchfield Street, Street, London London W1W W1W 8BD 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

London To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

Showing off

SHOW PREVIEW

STANDOUT COLLECTIONS TO BROWSE AT THIS SEASON’S PURE LONDON X JATC AND SCOOP

LILY AND ME

SHOWING AT: Pure London x JATC (stand: F41) Bringing creative and considered clothing to everyday wardrobes, Lily and Me designs its joyful womenswear from its Gloucestershire studio. For AW24, its design team is embracing cosy knits, canvas and outerwear alongside considered and sustainable fabrics. The collection is influenced by colour and print from the past, with autumnal olive and ginger hues sitting alongside warming tones of mulberry. As with previous collections, the label’s mission is to create clothing that considers people and planet. This season’s range includes sustainable fabrics such as Eco-vero Lenzing, slub jersey and woven cottons organically sourced from India, sustainable Tencel Lyocell denim and cosy brushed polyesters made from recycled yarn.

Wholesale prices range from £7 - £25 per piece on average while the minimum order requirement is £1,500.

CONTACT: Tel: 01452 207 766 lilyandmelclothing.com 46 | boutique. | FEBRUARY 2024

SABINE STUDIOS

SHOWING AT: Pure London x Scoop (stand: F34) Designed and made ethically in Melbourne by expert pattern cutters and machinists, Sabine Studios creates sophisticated womenswear with a genuine sustainability ethos. The label’s collections focus on juxtapositions such as masculine yet feminine, chic but laid-back and luxurious as well as wearable. For AW24, its line-up includes relaxed easy-wear styles in its signature monochromatic colour palette alongside flashes of sand and fiery red. Bold graphics are teamed with smart tailoring while underwear as outerwear gives the collection an edge. Hero styles include its oversized Ultimate Shirt, super skinny Sisina pants and simple French Terry Fabian Sweater. Each collection is made to order in small quantities to reduce waste.

CONTACT: Tel: 0061 0408 179 557 sabinestudios.com.au

CITY GODDESS

SHOWING AT: Pure London x JATC (stand: F74) Offering affordable and stylish womenswear with a focus on prom and bridesmaid dresses, City Goddess creates elegant designs influenced by global trends. Its SS24 collection offers an enchanting array of occasion dresses embodying celebration and joy. Drawing inspiration from the ethereal beauty of nature, the range captures the essence of springtime with its fresh and vibrant designs. Expect a feminine colour palette of pastel hues including blush pink, mint green and powder blue. Hero styles include maxi length gowns and midi dresses featuring intricate lace detailing, flowing silhouettes and exquisite embellishments.

Wholesale prices range from £15 £35 on average while the minimum order requirement is £150.

CONTACT: Tel: 0208 597 2744 E: support@citygoddess.co.uk citygoddess.co.uk

SHOW PREVIEW

YACCOMARICARD

SHOWING AT: Scoop With a focus on enduring Japanese design, Yaccomaricard’s collections feature premium fabrics, meticulous attention to detail and impeccable craftsmanship. The label specialises in genuine investment pieces designed to last, which often feature its signature handworked pintuck. For AW24, its line-up incorporates elements from nature such as illustrated floral motifs and a colour palette inspired by yellow larch, moss, silver, and earthy purple. Buyers can expect trans-seasonal cotton overshirts in innovative cuts alongside comforting cotton jersey pullovers and meticulously crafted quilted cotton coats. Other hero styles of the season include a black pintuck dress with white embroidered birds, a standout oversized white pintuck overshirt as well as a cropped cotton jersey pintuck jacket. Wholesale prices are around £89 per piece on average while the minimum order requirement is 14 pieces.

CONTACT: Tel: 07813 402 941 E: pauline@yaccomaricard.london yaccomaricard.london

CHALK

DESMOND AND DEMPSEY

SHOWING AT: Scoop Cult British brand Desmond and Dempsey will showcase its luxury sleepwear collection at Scoop for the first time this season.

Described as ‘art for pyjamas,’ the brand’s signature garments feature premium fabrics and exquisite botanical and animal prints. Each luxury set is intricately handpainted, cut and sewn using organic sustainably sourced cotton, linen or silk. Buyers can also choose from a selection of complementary nighties, robes and accessories. Scoop visitors will be able to discover the brand’s best sellers alongside highlights from its latest season drop.

CONTACT: E: bedfellows@desmondanddempsey. com desmondanddempsey.com/pages/ wholesale

SHOWING AT: Pure London x JATC (stand: C20) Best known for its muted colour palette, beautiful textures, considered fabrics and great design, British short order brand Chalk creates timeless, highquality womenswear, homewares and accessories. Its main focus is supplying independent retailers who share its passion for beautiful interiors and simple classic clothing.

This season sees the launch of a new range of sunglasses comprising 12 timeless shapes crafted in handmade acetate. Lightweight and durable, each features polarised lenses and comes with a hard case and microfibre cloth. Elsewhere in the collection, Chalk is introducing some structured womenswear pieces this season with standouts including its cotton linen mix Diana blazer and ribbed jersey bodycon Nancy dress. Wholesale prices range from £20 - £50 per piece on average while the minimum order requirement for new customers is £400.

CONTACT: Tel: 01843 231 300 chalkuk.com FEBRUARY 2024 | boutique. | 47

NEW COLLECTIONS

Beautifully bold

GET DRESSED UP EVERY DAY WITH POMODORO’S GLAMOROUS AW24 COLLECTION

A

ward-winning British womenswear brand Pomodoro has been creating elegant feminine collections for over three decades. Designed in London by brand director Noreen Puri, the label’s signature includes striking prints, bold colourways and super-flattering silhouettes. Its team is passionate about supplying boutiques with high quality garments that will bring value to wardrobes for many years to come. For AW24, buyers can expect a vibrant collection of dresses, coordinates, knits and outerwear that will brighten rails until longer days

return. Hero pieces include sumptuous knitwear styles in daring clashing hues alongside neutral jacquards in bold stripes and striking prints. Perfect for festive dressing, the collection also includes elegant tops embellished with lurex yarns, sequins and crochet details that can be styled with its metallic coated jeans for easy glamour.

Finally, choose from a selection of pieces in flowery jewel-toned prints for instant elegance, such as its floaty floral dresses.

Wholesale prices are around £25 per piece on average while the minimum order requirement is £1,000.

CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com pomodoroclothing.com 48 | boutique. | FEBRUARY 2024

Take it slow

NEW COLLECTIONS

ADD TIMELESS SPANISH FASHION TO YOUR AW24 LINE-UP WITH SISTER LABELS TINTA AND BARILOCHE

B

orn in a small workshop in Madrid in 1985, Spanish sister labels Tinta and Bariloche offer quality womenswear with a distinctive design signature.

Tinta’s collection includes beautiful feminine dresses, knitwear and separates while Bariloche specialises in tailored tweed jackets, blazers, vintage shirts, premium blouses, coats, well-fitting trousers, jersey tops and knitwear. Its range also includes a stunning line of affordable occasionwear. Now represented by Partners in Fashion across South England, the brands are already

popular throughout Europe thanks to their timeless garments and attention to detail. Each collection is only produced in limited runs, making it the ideal choice for indies looking for unique products. The brands are also dedicated to slow fashion, each working to minimise its environmental impact however possible. This includes adapting organic cottons and sustainable viscose in all its collections as well as manufacturing most of its garments in Spain. Partners in Fashion will unveil both brands’ AW24 collections at its Central London showroom from the beginning of 2024.

CONTACT: Tel: 0207 636 4207 partnersinfashion.com

Modern twist

CREATE A STRIKING WOMENSWEAR EDIT WITH THE LATEST COLLECTION

BY AUSTRALIAN BRAND ORIENTIQUE

E

ffortlessly blending feminine glamour with references to art and culture, Australian label Orientique creates distinctive off-beat womenswear that’s ideal for boutiques. Each season its design team travels the world to uncover the latest trends. Its signature prints are hand-drawn or painted by artists in Como, Milan, Paris and London before being transformed into digital art.

These patterns are then screened by hand to create unique fabrics that give the collection a real point of difference. For AW24, its

collection is inspired by musical composers over the centuries.

Expect a combination of simple geometrics, stunning floral prints and patchworks that come alive in rich bold hues. Hero styles include printed tunics in cosy fabrics, reversible digital print puffer coats and stunning godet dresses. This season also presents a standout coat selection featuring traditional hand-woven materials that give its timeless patterns a modern twist.

Wholesale prices are around £28 for tunics and £32 for dresses on average while the minimum order requirement is £1,500.

CONTACT: Tel: 0800 612 9009 E: info@carolccollections.com carolccollections.com FEBRUARY 2024 | boutique. | 49

ACCESSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, JEWELS AND SLIPPERS

Spring fresh

Get ready for sunnier days with Arran Aromatics’ vibrant Just Grapefruit Room Spray featuring a blend of lemon, orange, pink grapefruit and fresh vetiver. £POA; arran.com/pages/arran-wholesale

Love hearts

Matchbox Jewellery’s delicate Cleo Stud Earrings feature a folded heart design crafted in gold plated sterling silver. £POA; E: hello@matchboxjewellery.com 50 | boutique. | FEBRUARY 2024

Take note

Specialising in recyclable and biodegradable stationery, independent paper-making brand Cambridge Imprint offers an array of notebooks featuring its own vibrant illustrations. £POA; cambridgeimprint.co.uk/trade

Power walk

Perfect for muddy walks, Barbour’s Monmouth Waterproof Dog Coat will ensure pups look stylish while staying dry whatever the weather. £POA; Tel: 0191 496 9538 E: sales@barbour.com

Hand painted

Produced sustainably in London, Kayll’s luxurious silk accessories feature intricate handpainted prints. £POA; E: dody@blackpr.co.uk

Girl on the train

Designed and produced at its London workshops, British outerwear brand Serran creates premium clothing and leather accessories for stylish commuters. £POA; E: dody@blackpr.co.uk serran.com

Eye catching

Crafted in a combination of Italian leather and silk satin, Pherahs’ Posh Eye Bag features a striking handdrawn print that is bound to turn heads. Prices from £45; E: dody@blackpr.co.uk

Say it with flowers

An ideal gift for keen gardeners, Rex London’s quilted wash bag features a pretty floral print highlighting popular British blooms. £POA; rexlondontrade.com

ACCESSORIES

Planet friendly

Madrid-based Luciela creates sustainable lingerie using a high percentage of recycled and biodegradable fibres that decompose within five years. From £30 each; E: hello@luciela.eu luciela.eu

Hat trick

Inspired by the theme of ‘mirage’, the AW24 collection by Italian headwear brand Borsalino combines dreamy shapes, colours and graphics to create a striking line-up of hats. £POA; E: showroom@borsalino.com

Catch of the day

British brand Bivain specialises in bold and luxurious homewares in daring designs such as this striking Velvet Langosta Cushion. £POA; E: sales@bivain.com bivain.com

Shine on

Inspired by the sun’s rays, Ottoman Hands’ Aylin Gold Hoop Earrings will brighten up boutique jewellery edits this SS24. £POA; E: sales@ottomanhands.com ottomanhands.com

Warm up

Made with premium soft wool for cloud-like comfort, Emu Australia’s Joy Teddy slippers will keep shoppers feeling cosy until summer arrives. £POA; Tel: 0207 713 2080 emuaustralia.com

Statement making

Based in London with roots in Pakistan, Moushe founder Nabiha Yousuf produces sustainable jewellery in bold, modern designs. £POA; E: dody@blackpr.co.uk

Clocking off

Add a contemporary twist to homeware edits with Newgate’s new range of modern resin mantel clocks. Choose from seven designs in a range of colourways. £POA; newgatetrade.com

Easy update

Great for upcycling furniture, lifestyle brand Sophie Allport has launched its first capsule collection of solvent-free paint with B Corp certified company Coat Paints. £POA; trade.sophieallport.com

Let it burn

Filled in an apothecary glass jar, Garden Trading’s Jasmine and Orange Candle is the perfect antidote for grey February days. £POA; gardentradingwholesale.com FEBRUARY 2024 | boutique. | 51

STOCK UP

New romantics PAY HOMAGE TO VALENTINE’S DAY ALL SEASON WITH SS24’S GROWN-UP TAKE ON FEMININITY

R

omance is in the air this spring as fashion brands unveil sophisticated floral prints, foliage-inspired details and elegant colour palettes. Here we pick out some of season’s prettiest pieces to win your customers’ hearts…

EARRINGS, CAROLINE SVEDBOM, £POA BAG, SUMMERY COPENHAGEN, £POA

BLOUSE, COSTER COPENHAGEN, £POA

SKIRT, SAMSØE SAMSØE, £POA LEAH DRESS,

BY MALINA, £POA

SKIRT, MUNTHE, £POA

52 | boutique. | FEBRUARY 2024

STOCK UP

NECKLACE, PILGRIM, £POA

ARDEN TOP, BY MALINA, £POA

DRESS, REBECCA RHOADES, £POA

DRESS, MUNTHE, £POA BLOUSE, GOMAYE, £POA

SKIRT, GODSKE, £POA

VELVET CUSHION, BIVAIN, £POA

GREETINGS CARD, CAMBRIDGE IMPRINT, £POA

BIVAIN E: sales@bivain.com bivain.com, BY MALINA E: lucy@thebrandambassadors.london, CAMBRIDGE IMPRINT cambridgeimprint.co.uk/trade, CAROLINE SVEDBOM Tel: 07778 158 986 oldstrom.com, COSTER COPENHAGEN Tel: 0045 5084 9855 costercopenhagen.com, GODSKE Tel: 0207 636 3063 godske.com, GOMAYE Tel: 0207 636 3063 godske.com, MUNTHE E: hlm@munthe.com, PILGRIM Tel: 00456 333 333 E: b2b@pilgrim.dk, REBECCA RHOADES Tel: 0113 245 5187 E: info@rebeccarhoades.com, SAMSØE SAMSØE E: vitus@samsoe.com, SUMMERY COPENHAGEN E: tadas@summerycopenhagen.com summerycopenhagen.com

FEBRUARY 2024 | boutique. | 53

TINTA

DANWEAR

Our showrooms are based 5 miles from the City centre of Manchester on the East Lancashire Road, within easy reach of surrounding motorways or a short taxi ride from Piccadilly Station. We have ample free parking directly outside.

ALLISON

We have a varied selection of international brands to suit all ages and budgets. If you would like to come along and view any of our collections or for more details, please do get in touch.

BARLIOCHE

Warmest wishes from Amanda and the Team

ORA CLOTHING

EVE IN PARADISE

DORIS STREICH

AMANDA KNIGHTS FASHION AGENCIES 338 East Lancashire Road, Swinton, Manchester M27 0LJ 0161 236 4455 | 07801 979682 sales@knightsfashion.co.uk www.knightsfashionagency.co.uk

Down to Business

INSIGHT FOR FASHION INDIES

Selection process KATERYNA HLIZNITSOVA ON UNSPLASH

A

s buying season gets underway, leading agents, retail experts and indies reveal some sound advice for AW24…

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DOWN TO BUSINESS

Buying brilliance

SPRING FAIR

HOW TO CREATE A WINNING FASHION EDIT IN AN UNCERTAIN ECONOMY AND UNPREDICTABLE CLIMATE

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fter a challenging AW23, some indie retailers are stepping tentatively into the new buying season. Last year saw a decline in fashion sales overall amid the cost of living crisis and unseasonable weather conditions. And without a crystal ball, there’s no way of knowing what else might impact sales. So, from devising a clear strategy to perfecting your brand list, we speak to leading industry experts to help you plan your new season edit with confidence…

JATC

Have a plan

Working out what went right (or wrong) previously is a great starting point for your new season plan.

But there’s certainly more to consider than just bestsellers or weak performers. “If you’ve had a difficult AW23 season, there are lot of things to review before buying for the next season,” says former Selfridge’s buyer Wizz Selvey who now runs retail strategy consultancy Wizz and Co. “What’s the mix of new brands vs brands you buy every season - is it time to change the mix? Do a price point analysis and consider introducing lower priced items or perhaps more statement investment pieces to your line-up. Also think about your category mix: what worked well and what didn’t? Do you need to add more accessories or perhaps increase gift options?

Answering these questions will help you create a plan before you make any key decisions for AW24.”

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Figure out your budget

Taking an analytical approach to buying using data from previous seasons is crucial to plan budgets.

EPoS and stock management systems make it easier for retailers to review past sales results, with some even ranking top performers by brand, colour, size or category: “Top to Toe aids buyers by delivering precise and meaningful data in an easy-to-understand format,” says director Michael Bloom. “To create a new season budget, retailers can view previous sales figures in a matrix table showing any combination of brand, category or style. Using these numbers and knowledge of new trends, buyers can create a forwardlooking budget. This understanding enables retailers to uncover trends within their own marketplace so they merchandise better, price better and also buy better.”

PAOLO CHIABRANDO ON UNSPLASH

DOWN TO BUSINESS Order in-season

When the market is uncertain, some retailers reduce their spend on forward order so they can react to trends nearer to the season. For Sunday Best founder Jan Shutt, who has 53 years’ buying experience, this will be key in 2024: “I’m feeling positive about the AW24 season,” she says. “I’ve just returned from

Consult your customers

Who’s Next in Paris as well as several other showroom appointments in London and the collections are looking really strong. However, while I don’t necessarily plan to buy more cautiously, I will buy closer to season where possible from certain brands to help control budgets. When it comes to styling, you must be brave - customers want to be inspired.”

MODA

Speaking to your loyal shoppers about what they want to buy and what they’re prepared to spend can be a great way to improve your overall buying strategy: “If you’re worried about AW24 sales, speak to your customers,” says Wizz. “Create focus groups or host VIP previews of collections to get their feedback on your buying strategy. As an indie retailer, you’re so close to your customers, so see how you can involve them in the buying process. It will make them feel special and help you improve your buy.”

INDX

Negotiate payments

Plan your buying calendar wisely

As well as visiting showrooms, attending a selection of trade shows each season is essential for keeping up with trends and finding new inspiration. “Trade shows offer lots of benefits for indie retailers,” says Wendy Adams, co-founder of Harrogate Fashion Week. “Buyers can feel part of the industry, meet suppliers and discover new products, brands and trends to keep their shops fresh and relevant.” But with so many to choose from, how do retailers decide which shows are worth attending?

“Buyers should do their homework,” she adds. “Check the event’s website, look at the brands showing and see which collections match your target customers. This hopefully means you won’t have to attend all the shows to keep expenses to a minimum.” Juls Dawson, creative director at Pure London x JATC, agrees, adding: “I would always suggest mixing it up each season and trying a new show in your itinerary as you many never know what you might find that could make a difference to your business.”

If cash flow allows, retailers can often save money if they can settle invoices early. It’s always worth asking brands and agent directly if they offer discounts based on payments: “Some can offer a higher discount for payment before delivery, too,’ says fashion agency founder Sally Dawes. “It’s always worth asking the question, likewise with stock swaps.

As an agency we try to be as reactive as possible and are on hand to support our customers throughout the year.” If you’re struggling with cash flow, The Brand Ambassadors’ Lucy Walsh says more brands than ever are now also offering payment plans. She adds: “Another good tip is that brands often have discounts on styles from previous seasons. This is a great way to add new styles throughout the season to sell at full price and gain a bigger margin.”

SPRING FAIR

FEBRUARY 2024 | boutique. | 57

DOWN TO BUSINESS SCOOP

Create a versatile edit

With shoppers increasingly looking for fashion that adds value to their wardrobes, versatility is key to creating a winning product edit.

Likewise, statement buys that will instantly grab your customers’ attention are more important than ever: “Building an edit around core pieces, like a dress or a skirt, will take a customer from event, to holiday to casual,” says Sally Dawes. “Statement pieces are also crucial as these add excitement and interest to each edit.

We are finding our customers are looking for a point of difference in every collection and these types of pieces can really elevate an edit.”

Try something new

It goes without saying that just because a brand has sold well one season doesn’t necessarily mean it’ll perform as well the next. There are myriad factors at play, so adding in fresh collections that will excite and temp shoppers is also paramount – especially if customers are being more

SCOOP

selective about what they spend on new clothes: “It’s tempting to play it safe and spend less on similar brands as previous seasons, but this can have a detrimental effect if you have regular customers,” says Wizz. “Decide how much of your budget you want to spend on newness then use it to ensure the customer stays engaged.”

Stay positive

When times are tough, staying positive is crucial to navigate your way through the challenges. “I understand that some retailers had a difficult AW23 season, but I would shut up shop if I ever went into sale pre-Christmas,” says Jan Shutt. “This would undervalue the product and Sunday Best as a brand.

After 53 years of retailing, I have been on this fashion rollercoaster for a long time and have seen so many changes to the industry. However, the lockdowns were a first. Whatever your politics, the furlough scheme was such a help and in addition the current reduction in business rates have all been a bonus.”

Build trustworthy relationships

Just as your customers trust you and your boutique’s individual fashion offer, it’s vital that buyers work with agents and suppliers that they have faith in. And the best agents will want to help you create the most successful edit. “We are intrinsically linked to the success of our independents and it’s in our interest to help in any way that we can,” says Lucy Walsh, founder of The Brand Ambassadors. “I know there 58 | boutique. | FEBRUARY 2024

has been some discussion on social media about how agents are only there to forcefully sell their collections and that there is no aftercare, but of all the agents I know that is certainly not the case. We only get paid our commission once the boutique pays the brand and I don’t think a lot of buyers know that - we’re at the bottom of the food chain. Their success is our success, and we want all our retailers to have a thriving business!”

DOWN TO BUSINESS PURE LONDON

Cut your losses

It’s never easy giving up on a brand that you believe in, but if it isn’t selling that’s something that needs to be addressed: “If a brand doesn’t sell, then I’m afraid it’s time to be ruthless,” says Wizz. “In my experience, as soon as you start seeing a decline, it’s time to react. Meet with the brand and find out if it’s just your store or a wider trend. Find out in-season if there is anything that can be done to increase sales based on other retailers who are having success. Try to understand if it’s your customer that is no longer resonating with the brand or if it’s a market trend.”

Seek advice

If you’re worried about buying for next season, make the most of the support offered by suppliers. Agents often have a wealth of information to share to help retailers create the best edit: “Before the season starts, we have a strategy meeting to discuss each of our collections,” says Sally Dawes. “Each piece is tried on and critiqued by the team, which helps us tailor our advice to individual customers’ needs. We listen and then guide retailers to what’s best suited for their business.” She adds: “Each customer is different, and we will discuss each particular worry and requirement personally. If customers need to rebalance their buying, we will guide them towards core pieces that allow them to cherry pick the best edit for them.

Agents, brands and customers are a team, and as such we need to work together in a harmonious way so we can all achieve joint success.”

Consider the weather

Unseasonable weather can be catastrophic for fashion indies, so it’s completely understandable that some are reassessing what they buy. Some are pulling back on cold winter clothing in favour of more transseasonal styles that shoppers can wear all year round.

“Transitional pieces are more important than ever, and most brands are working with this in mind,” says Sally Dawes. However, finding the right balance is vital: “Across the industry hardly anyone bought dresses for SS24,” says Lucy Walsh. “What’s the betting that we have a heatwave, everyone is desperate for them, and there won’t be any in stock?”

WHO’S NEXT

Invest in elevated basics

Trends may come and go, but quality pieces that never date are always a sound investment. “This season we are selling so many separates - lots of beautiful blouses, jeans and an increase in tailored trousers,” says Lucy Walsh. “Buyers are definitely a bit more price conscious but are willing to pay for quality. Understated elegance and quiet luxury remain a key trend. One phrase I keep hearing is ‘easy everyday dressing,’ which means styles that consumers can reach for over and over again.”

Do your research

Once you’ve decided which trade shows to attend, some forward planning will help maximise your visit.

“Most shows provide information online that can help you research in advance,” says Juls. “For example, Pure London X JATC has the e-zone, which lists exhibitors by category and includes stand numbers, URL

addresses and contact details. Pick the brands you want to visit, mark them on a floorplan, then think about how long you can spend on each stand. Always turn up prepared with business cards or even a very short document with some information about your business. Pre-book meetings with brands if you can and why not also arrange lunch with a fellow buyer?”

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01784-482888

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Shop Talk

INDUSTRY OPINION

Brighter days

P SONNY MAURICIO ON UNSPLASH

ositive thinking is a daily mantra for Fiona Sanderson, founder of Richmond’s Feather & Stitch. This month we speak to the former Arcadia buyer about creating a point of difference with careful product sourcing and expert styling advice. Meanwhile, Bira CEO Andrew Goodacre discusses the perpetual industry quandary: how can brands align fashion deliveries with the UK’s increasingly unpredictable weather?

FEBRUARY 2024 | boutique. | 61

SHOP TALK

In fine feather

FOUNDED BY FORMER ARCADIA BUYER FIONA SANDERSON, RICHMOND’S FEATHER & STITCH OFFERS A WINNING COMBINATION OF IRRESISTIBLE FASHION AND EXPERT STYLING ADVICE

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eather & Stitch founder Fiona Sanderson is beginning the new season with optimism: “The new collections are arriving and that always feels like the start of new school term,” she says. “We’re feeling excited about SS24 and I’m looking forward to the season ahead.”

Located in London’s leafy Richmond upon Thames, her 16-year-old womenswear boutique has gained a loyal following thanks to its beautifully curated products and expert styling advice.

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The indie retailer specialises in Northern European labels, combining the chicest French collections with effortlessly cool Scandi brands. Shoppers can discover everything they need for their entire wardrobe - whether they’re looking for dresses, elevated basics or something dressier for a special occasion.

A former high street buyer, Fiona cut her teeth at Philip Green’s now defunct Arcadia empire before setting up the business. Her current brand list includes covetable

French powerhouses like Ba&sh and Des Petits Hauts alongside Scandi favourites Munthe, Stine Goya, Dea Kudibal and Day Birger et Mikkelsen. Feather & Stitch is also known for its denim selection from Paige and Frame as well as its cashmere by Jumper 1234 and Beta Studios. Prices range from around £139 to £400 for dresses and £200 £290 for jeans.

The popular indie’s physical store, positioned in a prime spot near Richmond Green, attracts the area’s affluent residents as well as a regular influx of those visiting Kew Gardens and the rugby or others working at its nearby film studios. Meanwhile, its online shop and Instagram page pull in an army of savvy fashion fans around the country who are drawn to Fiona’s latest picks.

For the owner, careful product sourcing is key to success: “The way we buy is really why we’re still in business,” she says. “The product offer has to be really outstanding to keep people coming back.

Customers know they can come to us and find exactly what they’re looking for.”

SHOP TALK

Its expert styling advice, meanwhile, comes in at a close second: “To really succeed in fashion retail today, you also need a standout service,” Fiona adds. “Clothes make people happy, and we love to help customers find their style. That’s Feather & Stitch’s unique selling point.”

Starting fresh

After travelling the world for over a decade as a high street fashion buyer, Fiona opened the store just before her thirtieth birthday: “I was influenced by beautiful shops I’d visited in Paris like Sandro and Maje,” she says. “I loved the idea of bringing a French style boutique to South London.”

The founder decided her business model would be best suited to the vibrant retail scene in Clapham or Richmond. So, when an opening came up in the latter location, she decided to go for it: “I was looking for somewhere either on Northcote Road or Richmond high street,” she says. “Both areas had the right kind of customer and there was a gap in the market for the kind of brands I wanted to bring in.”

Today her original store has since moved to a “prettier and more central position” near to Richmond Green. Flanked by upmarket salons, coffee shops and independent book shops, the boutique’s pink façade and striking window displays help grab the attention of passing trade. Yet, Fiona’s real secret weapon has been word-ofmouth recommendations: “We’re very grateful for our loyal customers who have helped us cultivate a well-known presence in the area,” she says.

Online growth

Feather & Stitch was an early adopter of e-commerce, launching its transactional website back in 2012.

However, Fiona admits that she only really started to take that side of the business seriously during the pandemic. “When the first lockdown hit, I couldn’t be more grateful for having that platform ready to go,” she says. “But before that I truly hadn’t paid it the attention it needed. That was a real learning curve for me. If I’d only known then what I know now, I’d have been focusing more on e-commerce and social media from day one.”

The indie owner says her team, which includes store and online managers as well as part-time sales staff, now dedicates just as much time to running Instagram and the website as they do the physical store: “We all wear multiple hats and have lots of different jobs to keep things going,” she says.

Instagram is an especially successful platform for Feather & Stitch, with the indie amassing over 26k followers to date. Its social media community began to really snowball over the lockdowns as Fiona, like many indie owners, used it to connect with shoppers while the physical shop was closed.

Today the team continues to post daily reels and images showing off its latest products, meaning they often work around the clock to create content and get online orders out to shoppers: “I don’t work from nine to five and that’s just how it is now,” says Fiona. “Retail has changed so drastically in the time I’ve been in business. It’s so much faster; you’re expected to sell across multiple channels and have so much more to manage than just FEBRUARY 2024 | boutique. | 63

SHOP TALK

running a physical shop. However, I think this has presented us with great opportunities and we have to embrace the changes.”

Buying pro

Despite being a seasoned buyer with a decade of experience, Fiona says she still had to start from scratch with product sourcing for Feather & Stitch: “Buying for a boutique is so different to buying for the high street, so I had to start at the beginning with finding brands and making contacts,” she says. “Back then most of the brands I wanted didn’t have agents in the UK, so I travelled to Denmark every season.

Fast forward to 2024 and they all mostly have representatives in London, which makes it easier. But even now, I still prefer to travel to discover new brands.”

While some indie fashion buyers are feeling nervous about AW24, Fiona says she’s eager to take on the challenge: “Yes, buying can be nerve-wracking, especially in uncertain times, but it’s also exciting.

The designers are the real talent of this industry - they create newness every six months and all we have to do as buyers is pick the winners.

64 | boutique. | FEBRUARY 2024

Agents are also the industry’s unsung heroes; they work incredibly hard and choose the right brands, it’s up to us to decipher the best sellers.”

So, what strategy does Fiona adopt to choose next season’s heroes? “I only buy pieces I would wear myself,” she says. “That means that whenever I’m buying, I’m doing it with conviction.”

According to the owner, product sourcing has also changed dramatically in the past decade.

She says it’s increasingly difficult to discover new brands that aren’t being sold by larger online competitors: “It’s very hard as you’re having to compete with the big boys and their discounting,” Fiona says. “Ten years ago, this wasn’t really an issue.

Now shoppers can check prices on Google Shopping so it’s a completely different marketplace.”

Challenging times

Despite its affluent location and premium brands, Feather & Stitch is still seeing the knock-on effects of the cost-of-living crisis. “The business has been through hard times - we opened in 2008 just before the financial crisis - but the situation we’re experiencing now feels different,” says the owner. “People

are really questioning whether they need new clothes - and that combined with having to compete with online discounting is something that we’ve never experienced before.”

Fiona says she is also seeing a slight decline in footfall due to a rise in online shopping and uncontrollable outside elements: “We have horrendous road works outside the shop at present because of a huge development being built on our street. It’s going to be great eventually but there’s currently no finish date.

Having such a big disruption outside reduces footfall and, over time, really chips away at your takings.”

That said, the owner remains optimistic about the year ahead and keeping her customers happy. Her focus now is on growing the store’s customer base while retaining its staunch regulars. “You have to remain positive in retail,” she says. “We’re currently in a really interesting but challenging time.

Luckily, Feather & Stitch has a hardcore local following that we’re really humbled by. We’re so grateful for all our amazing customers and the support of our suppliers. I’m looking forward to seeing what 2024 brings.”

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DON’T MISS OUT ON THE PARTY OF THE YEAR! CELEBRATING INDEPENDENT FASHION RETAILERS AND SUPPLIERS

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SHOP TALK PHOTO BY ARTEM BELIAIKIN ON UNSPLASH

“As we see the climate change, it is clear that fashion retail has to adapt” BIRA CEO ANDREW GOODACRE ON FASHION RETAILING IN AN UNPREDICTABLE CLIMATE

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n the UK we are obsessed by the weather. It is an easy source of conversation because of the changeable conditions we experience. It impacts on so much of what we do, wear, think, behave and buy. Retail has always been affected by the weather, probably never more so than now. But fashion is impacted more than any other sector.

We know that UK weather is unpredictable, but we also must accept that it is permanently changing. Sure, we have had cold snaps before. We have had hot summers too. But at present we are seeing meteorological records of some kind broken every year.

Only a few weeks ago it was 19.6 degrees in Scotland in the middle of January!

Fashion is a sector based on seasonality. We always talk about spring/summer and autumn/ winter clothing while shoppers usually buy clothes according to 66 | boutique. | FEBRUARY 2024

the time of the year. Last year our seasons were all over the place - we experienced a mild winter, late spring, wet summer, hot autumn and wet and stormy winter. Some would say it has happened before, but what if this is becoming the norm? As the climate changes in the UK, our seasons are likely become less predictable and less familiar.

And if the seasons are changing in character, selling fashion based on old doctrine will become impossible for small boutiques.

Forward ordering is not new nor unique to fashion. It is, however, more pronounced in this sector, with small retailers often required to commit to stock for six months ahead with only 30 days to pay for goods after arrival.

A lack of seasonality means that many retailers are having to pay for orders in full before they have sold any of it, all while they are still playing catch up on the

previous season. We can be talking significant amounts of money, especially with event wear. The result is often sales promotions, selling items at reduced prices and eroding the profit margins.

Combine lower margins with higher running costs, and we have a toxic mix for any small retailer.

These circumstances also create a cash flow nightmare, and a lack of cash is often the reason a business fails, not a lack of profit.

As we see the climate change, it is clear that fashion retail has to adapt – not just in the shops, but also the supply chain. I know some retailers who are now ordering inseason only to minimise the risk, even if this means missing out on certain brands.

The solution is not a retail solution – it has to be an industry wide solution. Forward ordering needs reviewing and more of the risk has to be borne by the supply chain. The production and supply of clothing has to align with the changes in the climate and brands need to review forward ordering to give retailers a chance to readjust.

Indies are good at changing quickly, but they need time to do so. The supply chain has to change in a positive way to help retailers.

It is shared problem that needs a shared solution.

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