Boutique Magazine April 2023

APRIL 2023

BUSINESS SENSE FOR FASHION RETAILERS

ISSUE 149

Hello sunshine

British brands Summer essentials Natural beauty B2B marketplaces

EDITOR’S LETTER EDITOR Gemma Ward gemma@bpmedialtd.co.uk PRINT AND ONLINE SALES Julie Neill – julie@bpmedialtd.co.uk Tel 01795 515288 Tel 07960797383 DESIGN AND PRODUCTION Jack Witcomb – jack@bpmedialtd.co.uk CREDIT CONTROL Jilly Barker - Jilly@bpmedialtd.co.uk PUBLISHERS Julie Neill, Beccy Wells MANAGING DIRECTOR Julie Neill © 2022 Boutique Professional Media Ltd, Office 2, The Old Stable Block, Crescent Road, Faversham, Kent ME13 7GU. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope.

Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to Boutique Professional Media. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER:

Image courtesy of Summery Copenhagen; E: tadas@summerycopenhagen.com summerycopenhagen.com

Spring break

T

he dreary weather has meant it’s been a slow start to the season for many fashion indies. However, with King Charles’ coronation and several Bank Holidays on the horizon, footfall is expected to rise on the high street over the coming weeks.

If your product line-up is in need of a spring clean, we pick out some fresh high summer pieces on pages 22-23 to get shoppers in the holiday mood. Plus we also highlight some great natural wellness-led skin and beauty brands on page 28. Let’s hope more regular doses of sunshine arrive soon.

If you find yourself needing to top up stock in-season, B2B marketplaces can be a great way to refresh your shelves without making a hefty financial commitment. There are numerous benefits to buying digitally including fast and free delivery, low minimum orders and easy returns if products are unsuitable for your store. Some also offer a ‘sale or return’ service so you can test the water with new categories risk-free. Turn to pages 34-35 for five of the best wholesale sites for UK fashion and lifestyle indies.

Elsewhere in this issue we speak to Freddie Fforde, founder of new community-driven neighbourhoodworkspace concept, Patch. He’s on a mission to regenerate local high streets, converting empty retail units into new centres for commercial and cultural life. Each venue includes

work-near-home office space while local people decide what else the units are used for - from cafes and pop-up shops to event spaces and libraries. So far Patch has locations in Chelmsford, Twickenham and High Wycombe while the plan is to roll out at least 100 across the UK. Find out why its founder thinks it could be the answer to saving the high street on pages 36-37.

Finally, we speak to Hayley Attridge, founder of womenswear indie Blue, about successful buying and the importance of brand promotion on page 39. Meanwhile, Ann Coxon, co-owner of Darlington’s Leggs Fashion, shares the story behind the 100-year-old family business on page 46.

Gemma Ward, Editor Follow us on Instagram @boutique.magazine and Twitter @boutiquemag

STOCK STOCK UP UP

Sunshine Sunshineessentials essentials

STOCK STOCK UP UP BIODEGRADABLE BIODEGRADABLE SUNGLASSES, SUNGLASSES, THE THE AVANTGUARD, AVANTGUARD, £POA £POA

DOWN TO BUSINESS

SHIRT,SHIRT, MUNTHE, MUNTHE, £POA £POA

GETGET READY READY FORFOR SUNNY SUNNY DAYS DAYS WITH WITH CHICCHIC SUMMER SUMMER DRESSES DRESSES ANDAND SEPARATES SEPARATES

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pring pring is in the is inairthe and airshoppers and shoppers are already are already thinking thinking aboutabout blue skies blue and skiesfar-flung and far-flung holidays. holidays.

This year’s This year’s suitcase suitcase essentials essentials are both are sophisticated both sophisticated and sustainable, and sustainable, from from cool linens cool linens and crisp and crisp organic organic cottons cottons to biodegradable to biodegradable accessories. accessories.

Here we Here round we round up some up some of ourofhigh our summer high summer favourites favourites while while we await we await the return the return of hotofsummer hot summer nights… nights…

WAISTCOAT, WAISTCOAT, GOMAYE, GOMAYE, £POA £POA

STARFISH STARFISH NECKLACE, NECKLACE, SCREAM SCREAM PRETTY, PRETTY, £17.95£17.95

HAT, SAMSOE HAT, SAMSOE SAMSOE, SAMSOE, £POA £POA

DRESS, DRESS, PAISIE,PAISIE, £POA £POA BAG, SUMMERY BAG, SUMMERY COPENHAGEN, COPENHAGEN, £POA £POA

SKIRT,SKIRT, SUMMERY SUMMERY COPENHAGEN, COPENHAGEN, £POA £POA SHORTS, SHORTS, SAMSOE SAMSOE SAMSOE, SAMSOE, £POA £POA

The future is local

BIKINI,BIKINI, SAMSOE SAMSOE SAMSOE, SAMSOE, £POA £POA

LAURITA LAURITA BAG, BAG, THE COLOMBIA THE COLOMBIA COLLECTIVE, COLLECTIVE, £POA £POA SHORTS, SHORTS, GOMAYE, GOMAYE, £POA £POA

WITH £3 MILLION FUNDING SECURED FROM HIGH PROFILE INVESTORS, CAN COMMUNITY-DRIVEN NEIGHBOURHOOD-WORKSPACE CONCEPT PATCH SAVE THE UK HIGH STREET?

SANDALS, SANDALS, PREMIATA, PREMIATA, £POA £POA

T

VEST, VEST, MUNTHE, MUNTHE, £POA £POA

GOMAYE GOMAYE Tel: 0207 Tel:636 0207 3063 636godske.com, 3063 godske.com, MUNTHE MUNTHE E: hlm@munthe.com, E: hlm@munthe.com, PAISIE PAISIE E: sales@paisie.com, E: sales@paisie.com, PREMIATA PREMIATA E: showroom@premiata.it E: showroom@premiata.it premiata.co.uk, premiata.co.uk, SAMSOE SAMSOE SAMSOE SAMSOE E: vitus@samsoe.com, E: vitus@samsoe.com, SCREAM SCREAM PRETTY PRETTY tradescreampretty.com, tradescreampretty.com, SUMMERY SUMMERY COPENHAGEN COPENHAGEN E: tadas@summerycopenhagen.com, E: tadas@summerycopenhagen.com, THE AVANTGUARD THE AVANTGUARD E: dave@beachave.com.au E: dave@beachave.com.au theavantguard.com, theavantguard.com, THE COLOMBIA THE COLOMBIA COLLECTIVE COLLECTIVE E: contact@thecolombiacollective.co.uk, E: contact@thecolombiacollective.co.uk,

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hree-year-old Patch is on a mission to revitalise local high streets with plans to bring its community-driven co-working social hubs to 100 small towns around the country.

Created by former management consultant Freddie Fforde, the company converts empty high street premises into combined “work near home” and community spaces that benefit people living locally.

Inside there’s a mixture of smart co-working offices alongside publicly accessible areas such as coffee bars, libraries, pop-up shops and event rooms.

In contrast to traditional co-working spaces found in major cities, Patch’s focus is on smaller towns with a population of around 40,000+ people.

This is an intentional part of its overall strategy: to breathe new life into local communities where people live.

Saving the high street

Creator Freddie says the idea is to keep people in their local areas to regenerate towns and support nearby businesses such as indies. “Patch is about rethinking what the high street is used for,” he says. “It was primarily a place of retail, but for various reasons that has changed.

The long-term impact of technology has meant more people are able to work remotely. Patch provides a place that reflects modern life and a mixture of needs. It allows people to spend more time where they live doing what they love.”

Patch’s first location opened in Chelmsford in 2020 while this summer will see the two further venues arrive in High Wycombe and Twickenham. Long-term plans include the roll out of 100 sites over the coming years, with the team on the lookout for suitable empty units and disused premises.

Each Patch location is completely unique and created especially with

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Back F o r Sp ring Sum m er 2 4! www.carolccollections.com Harrogate Fashion Week - Lo ndon Sho wroom - Leed s Sho wroom

FASHION FIX

Fashion Fix

ESSENTIAL NEWS FOR FASHION INDIES

THE PANTRY UNDERWEAR X IRIS & VIOLET EVENT IN CAMBRIDGE

The Pantry Underwear and Iris & Violet host joint in-store event in Cambridge

T

he Pantry Underwear and Iris and Violet joined forces recently to host a collaborative in-store event in Cambridge.

Founders Eloise Rigby and Bethany Scott-Morris took part in a live Q&A session discussing how to start and build an independent brand. There was also a styling series showcasing products from both retailers as well as free-flowing fizz and nibbles throughout the event.

Rigby says the idea for the partnership began when the retailers met at the Boutique Star Awards winners’ party in London last November: “We have been keen to collaborate with local like-minded stores who share our values,” she explains. “So when some of our team members attended the Boutique Star Awards event in 2022 and were sat on a table next to the lovely Iris and Violet team, we realised it would be a wonderful collaborative opportunity.”

Both retailers, which operate physical stores moments away from each other in Cambridge city centre, discovered there are several brand adjacencies between their businesses including their focus on curating original and affordable products.

Meanwhile, as two separate retailers specialising in underwear and womenswear respectively, there were lots of collective styling opportunities to create an effective cross-promotion: “There is an overlap of values in terms of empowering and supporting women as well as small-scale businesses,” Rigby explains. “From a product perspective, we were also able to create some great content pairing underwear with outfits. When brands partner up it is super important to think about the cross-over in terms of aesthetic and approach and if the partnership will make sense to the communities involved.”

The owner says she hopes the collaboration will help grow their collective customer base and raise brand awareness in the

local area: “Working with fellow independent brands can be a powerful way to portray what is important to your brand and also enable you to reach new audiences and expand your communities,” she says. “Relationships between small businesses are so important.

When operating in competitive industries such as womenswear and underwear, it’s crucial to support one another through sharing marketing initiatives, information and key learnings.”

The Pantry Underwear opened its first store in Islington in 2016 followed by a second standalone store in Saffron Walden a few years later. Last September it opened its third store in Cambridge. Iris and Violet, meanwhile, launched in Stamford in 2019 and opened its second shop in Cambridge in June 2021.

Both retailers offer a carefully curated line up of products, sourced from a range of independent brands, both in-store and online.

APRIL 2023 | boutique. | 7

FASHION FIX JONATHAN CASTELLON ON UNSPLASH

Industry insiders condemn Spring Budget for failure to support SMEs Retail industry insiders criticised chancellor Jeremy Hunt’s Spring Budget last month for failing to offer more support for small businesses. Key measures, which largely focused on getting more people back into work, included free childcare for parents and carers with children over the age of nine months and a new skills programme for the over-50s.

For businesses, the government confirmed a corporation tax rise up to 25 per cent affecting those with profits over £50,000.

Meanwhile, energy support for businesses has been significantly reduced this month while the minimum wage has risen by 9 per cent.

Bira CEO Andrew Goodacre said it was not a budget for the indie retailer: “There were some positive measures including increased capital tax allowances for business investment, but in long term there was nothing 8 | boutique. | APRIL 2023

necessarily addressing the challenges faced by high street retailers today.

This budget may improve consumer confidence, but it does little to boost the confidence of businesses on the high streets.”

The business rates reform promised in the Conservative party’s 2019 manifesto was also notably absent. Helen Dickinson, chief executive at the British Retail Consortium, said the “broken business rates system” is harming business investment, jobs, and economic growth. “Rates must be paid in full whether firms are making a profit or a loss,” she said. “This is the final nail in the coffin for many struggling stores – shutting shops, costing jobs and preventing new stores opening. The chancellor should make good on the Conservative 2019 pledge to reform Business Rates and lay out a clear roadmap for future reforms.”

Mid-market fashion brands grow in popularity as luxury shoppers tighten belts New search data from MediaVision reveals ‘bridge fashion brands’ are becoming increasingly popular as luxury shoppers seek out more affordable alternatives.

Phase Eight – the bridge brand with the most searches at 5.29 million – saw a year-onyear (YoY) increase of 5.6 per cent, whereas the most searched for luxury brand, Louis Vuitton, saw a decrease of 4.1 per cent with 4.62 million searches.

The brands with the largest increase in YoY searches were Birkenstock (up by 60 per cent) and Cos, (up by 32.7 per cent). The only brand to match that figure in the luxury category was Coach, which saw an increase of 30 per cent.

Overall, MediaVision’s top ten luxury brands by search volume saw a collective decrease in YoY searches. Gucci saw a decline of 6 per cent with searches totalling 4.16 million compared to 4.43 million in 2021, and search numbers dropped by 4 per cent for front-runner Louis Vuitton.

MediaVision CEO Louis Venter comments: “At a time when every penny counts, consumers who have traditionally bought designer labels are rethinking their fashion purchases and demanding aspiration plus value. Search data shows that the brands that are benefiting most from this new mood and behaviour are those that operate at the intersection between aspiration, quality and affordability, effectively tapping into a growing desire for ‘affordable luxury’”

Curated by buyers for buyers

featuring womenswear, footwear and accessories

Visit or Exhibit 23-25 JULY 2023 Scan and secure your place Sunday 23 July 09:00 - 17:00 Monday 24 July 08:30 - 18:00 Tuesday 25 July 08:30 - 16:00

Brought toAPRIL you by2023 | boutique. | 9

FASHION FIX

Boutique barometer INDUSTRY SALES FIGURES FEBRUARY 2023 (VERSUS FEBRUARY 2022)

-9.63% Average sales quantity

George at Asda creator launches indie-friendly fashion brand in UK George William Davies, the designer behind George at Asda, is launching his eponymous independent clothing brand GWD in the UK. Having gained an international following since its initial launch in 2020, the label is currently trading “well above expectations” in over 30 stores with “significant demand” in the Middle East. Last year also saw the launch of childrenswear brand GWD, which offers clothing for boys and girls aged six months to 16 years.

GWD, which combines feminine occasionwear with smart-casual dresses and separates, is currently looking for independent stockists for AW23. Meanwhile, it will launch its own standalone B2C e-commerce site in September 2023. Standout pieces in its latest collection include body-con dresses, velvet jumpsuits and sparkling co-ordinates.

Well-known in the fashion retail world, George William Davies has been behind numerous groundbreaking high street brands including Next, Per Una and George at Asda.

Gary James McQueen to headline York Fashion Week Gary James McQueen, nephew of the late Alexander McQueen, will headline this season’s York Fashion Week. The show is set to take place at Yorkshire Museum on Thursday 27 April and will include a digital display showcasing the fashion designer’s latest collection followed by a live Q&A session.

Gary James McQueen was appointed as head textile designer for Alexander McQueen menswear in 2005 and worked alongside his uncle until his death in 2010. He participated in many of the designer’s 10 | boutique. | APRIL 2023

personal projects including creating his Chrome Skull artwork, which became an iconic part of the Savage Beauty Exhibition commemorating Alexander McQueen’s life work.

“I’m delighted to support York Fashion Week,” he says. “It’s imperative that we as an industry support the next generation of designers and creatives. I’m excited to meet a whole new community of creatives that bring a different energy to the industry.”

York Fashion Week takes place from 27 April – 1 May 2023; find out more at yorkfashionweek.com

+ 6.71% Average selling price

+ 0.75% Profit margin These figures represent findings from a cross section of independent online and bricks-and-mortar retailers around the UK. Total stock management and EPoS provider Top to Toe has compiled this industry index to offer Boutique readers an insight into what’s happening on the high street and online. Tel: 0203 376 5888 E: info@toptotoe.com Toptotoe.com

FASHION FIX

Celebration dressing Designed to mark the end of Ramadan this month, Daska’s new Eid Collection features five stunning styles for modest dressing. Key pieces include a zesty orange tiered maxi dress, lime jumpsuit and floaty wide-leg trousers. £POA; E: sofia@blackpr.co.uk

Everyday luxury

Made from 100 per cent cotton, Chalk’s supersoft oversized Kim Kimono is the perfect companion for weekend lounging. £POA; chalkuk.com/wholesale

THIS MONTH’S STANDOUT WOMENSWEAR AND ACCESSORIES

Sustainable choice

Made from sustainable Ecovero Lenzing Viscose, Lily and Me's Causeway Dress is a standout choice for stylish sunny days. The British lifestyle label offers both short and forward order collections with availability throughout the season while stocks last. £22.50; Tel: 01452 207 766 E: info@lilyandmeclothing.com

Star quality

Adding celestial styling to everyday attire, Scream Pretty’s unisex Large Black Star Huggie Earrings feature a single faceted black cubic zirconia stone, medium-sized hoop and hinged opening. Choose from sterling silver or gold-plated silver to bring some star quality to your jewellery line-up. £14.95; E: trade@ screampretty.com tradescreampretty.com 12 | boutique. | APRIL 2023

Sleeping beauty Created by a chemist and busy mum of three, Amare Vita Skincare offers a streamlined range of results-driven beauty products. Its hero Oil I Dream Of night oil features a rich blend of essential oils that hydrates and nourishes the skin while you sleep. £POA; E: contact@ amarevitaskincare.com

30TH JULY - 1ST AUGUST 2023 NOW A 3 DAY SHOW MARK YOUR BUYING CALENDAR w w w. h a r ro ga t e fa s h i o nwe e k . c o m

FASHION FIX

Timeless style

Created by sister duo Milly and Kobe Kan, new Australian slow fashion label MNK Atelier specialises in long-lasting wardrobe staples. The brand produces each piece sustainably using high quality Japanese fabrics, plant-dyed cotton and recycled PET. Expect chic separates, relaxed tailoring and elegant knitwear in timeless silhouettes. £POA; E: hello@ mnkatelier.co mnkatelier.co

Animal instinct

Take a walk on the wild side this SS23 with Sugarhill Brighton’s Kinsley Rainbow Spots Leopard Tee. It’ll look great paired with jeans and denim shorts or to dress down smart tailoring. £12.50; Tel: 01273 911 393 sugarhillbrighton.com

Boutique loves…

STANDOUT BUYS WE’RE LUSTING AFTER THIS SPRING

Contemporary cool

Contemporary cool

Update sofas and beds this spring with One Hundred Stars’ Stork Cushion. Available in several colourways including plaster pink velvet, there’s a range of coordinating homewares such as a bedspread and pillow shams, too. £POA; Tel: 0114 272 7852 E: sales@onehundredstars.co.uk

Made in Italy using the region’s best materials, sustainable trainers brand D.A.T.E mixes modern shapes and finishes with vintage-inspired colourways. £POA; Tel: 07816 893 902 E: claire@goldfinchagency.com

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Winter wonders

Inspired by a Scandinavian winter’s long nights and crisp sunny days, Rabens Saloner’s AW23 collection explores the contrasts between dark and light, transparent and opaque as well as formal and informal. Standout pieces include silky slips and tartan outerwear. £POA; E: julie@rabenssaloner.com

WE ARE YOUR SPRING

www.doublehagency.com Book now your appointment for SS24 Sales@doublehagency.com 07539228041

FASHION FIX

Eco classic

British lifestyle label Celtic and Co creates sustainable products in natural materials, such as this classic striped zip jumper crafted in fully traceable mulesing-free merino wool. £POA; Tel: 0333 400 044 E: trade@celticandco.uk

Ethically-made Family-owned brand Sahara London produces many of its pieces in England to support local industry and keep its carbon footprint small. The label has been taking its ethical responsibilities seriously for the past 30 years using natural fabrics, supporting independent artisans and working with 22 charities around the globe. £POA; Tel: 0207 483 8435 saharalondon.com

Eco chic

Overnight success

Made using excess fabric from its clothing collection, Ethereal London’s sustainable silk eye masks are the perfect gift idea for conscious shoppers. £POA; E: sofia@blackpr.co.uk

SUSTAINABLE PRODUCTS AND BRANDS

Green credentials

Produced in small batches to avoid waste and overproduction, Paisie’s womenswear is free from AZO dyes and phthalates. The brand works with a small family-run factory in China that pays its workers fair wages and offers safe working conditions as well as a generous holiday allowance. £POA; E: sales@paisie.com Perfect for any summer fashion edit, linen is both sustainable and temperature regulating. Short order label OWN by basics offers a stylish collection of high-quality pieces in the unique natural fibre that are all garment dyed to order to reduce waste. £POA; E: pg@bybasics.com bybasics.com

Made to order

16 | boutique. | APRIL 2023

no minimum

buy only what you need

do you want by basics in your assortment? call jeremy at +44 7770 934 363 bybasics.com

FASHION FIX

#Grid goals TOP POSTS WE’VE LIKED ON THE ‘GRAM THIS MONTH

@blossomandroar

@chalkuk

“…My aim is to champion small and independent brands.

Some of the brands I stock are just starting out while others are more established, the majority have been founded by women…”

“Happy International Women’s Day. Love Lisa, Tina & The Chalk Team #internationalwomanday”

@sassstylerudby

@javelinfashion

“We posted this quote a few weeks back and I loved what it stood for… the shop is our happy place…we loved it so much the very talented Holly painted it on our window today!”

“What a beautiful time we’re having at our Boutique Spring launch, perhaps most of all seeing so many wonderful faces enjoying our new collections…”

Social butterflies

THREE INSPIRATIONAL INSTAGRAM ACCOUNTS TO FOLLOW NOW

@franklinonfashion

@saintjames

@geminiwomanuk

Follow former fashion editorturned-commentator Caryn Franklin MBE for her opinions on a range of topics from ageism to sustainability.

Founded in 1889, French fashion brand Saint James originally supplied striped sweaters to local fisherman before launching its iconic Breton top.

Stratford-upon-Avon womenswear boutique Gemini Woman posts regular updates on its latest product drops alongside inspiring Instagram reels.

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Patricia Eve Half Page Advert Boutique April Miraclesuit Swimwear.pdf 1 29/03/2022 14:25:49

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+44 (0)1423 885374, info@patricia-eve.co.uk, www.patricia-eve.co.uk

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S/S 23

FASHION EXPRESS DELIVERY NOW To view UK showroom dates and show venues near you please visit www.godske.com/g-en/trade-shows GODSKE GROUP, LONDON SHOWROOM, Ground Floor, Great Titchfield House, 14-18 Great Titchfield Street, London W1W 8BD TEL: 0207-636 3063 | FAX: 0207-636 3863 | EMAIL: pug@godske.com

STOCK UP

Stock Up

WHAT TO BUY NOW NOEN

In full bloom

F

rom summer holiday heroes to organic beauty brands, we’ve uncovered all the products you need for a glorious new season ahead…

APRIL 2023 | boutique. | 21

STOCK UP

Sunshine essentials GET READY FOR SUNNY DAYS WITH CHIC SUMMER DRESSES AND SEPARATES

S

pring is in the air and shoppers are already thinking about blue skies and far-flung holidays. This year’s suitcase essentials are both sophisticated and sustainable, from cool linens and crisp organic cottons to biodegradable accessories. Here we round up some of our high summer favourites while we await the return of hot summer nights…

WAISTCOAT, GOMAYE, £POA

HAT, SAMSOE SAMSOE, £POA

DRESS, PAISIE, £POA

SKIRT, SUMMERY COPENHAGEN, £POA

LAURITA BAG, THE COLOMBIA COLLECTIVE, £POA SHORTS, GOMAYE, £POA

22 | boutique. | APRIL 2023

STOCK UP BIODEGRADABLE SUNGLASSES, THE AVANTGUARD, £POA

SHIRT, MUNTHE, £POA

STARFISH NECKLACE, SCREAM PRETTY, £17.95

BAG, SUMMERY COPENHAGEN, £POA

SHORTS, SAMSOE SAMSOE, £POA

BIKINI, SAMSOE SAMSOE, £POA

SANDALS, PREMIATA, £POA

VEST, MUNTHE, £POA

GOMAYE Tel: 0207 636 3063 godske.com, MUNTHE E: hlm@munthe.com, PAISIE E: sales@paisie.com, PREMIATA E: showroom@premiata.it premiata.co.uk, SAMSOE SAMSOE E: vitus@samsoe.com, SCREAM PRETTY tradescreampretty.com, SUMMERY COPENHAGEN E: tadas@summerycopenhagen.com, THE AVANTGUARD E: dave@beachave.com.au theavantguard.com, THE COLOMBIA COLLECTIVE E: contact@thecolombiacollective.co.uk,

APRIL 2023 | boutique. | 23

SHORT ORDER

Summer loving

CREATE A HEAVENLY HOLIDAY EDIT WITH THESE SUNSHINE-READY COLLECTIONS

ONE HUNDRED STARS

Family-run brand One Hundred Stars creates timeless easy-to-wear pieces with strong ethics and environmental awareness at its core. The label first launched in 2014 and offers a range of one size and duo size garments that appeal to a wide demographic. Best known for its striking prints, its affordable yet luxurious collection includes beach-perfect kimonos and kaftans alongside dresses, duster coats, tops and homewares. Buyers can expect premium sustainable fabrics throughout the range such as bemberg, cupro, lenzing modal and recycled viscose while it also re-purposes excess fabric to make coordinating headbands. For SS23 its line-up is bursting with colourful prints with standout styles including its free-flowing floor length Margaux Kaftan, elegant satin Shift Dress with drop shoulder sleeves and luxurious Velvet Duster for cooler summer days and evenings. Wholesale prices are around £30 on average while the minimum order requirement is £400.

CONTACT: Tel: 01142 727 852 E: sales@onehundredstars.co.uk

ANIO

Born in 1991, Anio Finland produces sustainable womenswear with a focus on natural and ecological fabrics. Its collection is exported to 20 countries worldwide and offers a comprehensive size range from S-XXL. Offering vibrant prints and flattering shapes, its design team’s use of detail and soft lines enhance the body while bringing fun and happiness to everyday wardrobes. The brand’s latest collection evokes memories of summer holidays spent at Finland's sparkling lakes, Mediterranean towns, French lavender fields, the sea in Capri, carnivals and amusement parks.

Expect an eclectic colour palette of soft and hazy tones through to bold hues. Key pieces include printed viscose crepe separates, its Monte top and pants as well as its cotton jacquard Caramella jacket. Wholesale prices range from €49-€69 for tops and tunics to €100-€145 for spring coats while the minimum order requirement is €2,500.

CONTACT: Tel: 07512 550 346 / 0035 8400 430 013 E: joannaedwardsagency@gmail.com aino.net

SUMMERY COPENHAGEN

Danish label Summery Copenhagen comes into its own for resortwear, with the entire collection paying homage to summer. First launched in 2013 as Cecile Copenhagen, the recently rebranded range offers timeless and responsible womenswear and accessories in vibrant hues that celebrate women. The core of the collection is made using 100 per cent cotton handloom in classic patterns such as dogtooth, stars and safari. Meanwhile, the label’s designers only enlist recycled or organic materials for each of its garments.

Key pieces include its signature handloom empire-style mini dresses, soft floaty shirts, relaxed tiered skirts and draw-string neck blouses. The range also includes holiday-perfect coordinating accessories from bucket hats and cosmetic bags to eco-friendly totes.

CONTACT: E: tadas@summerycopenhagen.com summerycopenhagen.com 24 | boutique. | APRIL 2023

To view the full collection and digital catalogue visit our website

www.dantejewellery.co.uk Spring collection and digital catalogue are available on our website T: 01260 226 588

Email: info@dantejewellery.co.uk

www.dantejewellery.co.uk

No quibble returns policy via our FREEPOST address if an item is not what you expected

Telephone 01260 226 588

Email : Info@dantejewellery.co.uk

ACCESSSORIES

Fashion Extras GEMMA WARD PICKS OUT THIS MONTH’S BEST BAGS, JEWELLERY AND HOMEWARES

Recycling day

Perfect for laptops, books and shopping, Kind Bag’s new recycled RPET totes are water resistant, machine washable and available in numerous prints and colourways. £POA; E: hello@kindbag.co

Summer romance

Cut and sewn by hand in the UK, Claire Louise’s Magenta Romance Cushion will brighten up boutique homeware edits and living rooms alike. £POA; claire-louise.co.uk/tradeaccount/ 26 | boutique. | APRIL 2023

Take the biscuit

Inspired by the Lincolnshire countryside, Wrendale Designs creates cute tableware such as this fine bone china biscuit barrel complete with watercolour hamster. £POA; Tel: 01782 743 416

Easy chic

Comfortable yet sophisticated, Samsøe Samsøe’s suede and recycled polyester Ibbi slippers are perfect for lounging on cooler summer nights. £POA; E: vitus@samsoe.com

Lounging luxe

Made from carefully selected British sheepskin, Celtic and Co’s Turnback Mules come in an array of colourways. Plus, they’re machine washable. £POA; Tel: 0333 400 044 E: trade@celticandco.uk

Bag for life

Created to last from pregnancy to retirement, Kerikit’s Lennox bag boasts a roomy interior, handy pockets as well as an extra strap so it can be worn as a shoulder bag, backpack or cross body. £POA; Tel: 0161 818 9038

Teatime

With a golden lid for keeping tea hotter for longer, Martha Brooks’ speckled porcelain mug with spoon will instantly upgrade every tea break. £POA; E: hello@marthabrook.com

Eye for change

Hand-made in Japan in micro-batches, the sunglasses by luxury sustainable brand The Avant Guard feature premium bio-degradable acetate and premium ultra-lightweight lenses. £POA; E: dave@beachave.com.au

ACCESSSORIES

Triple threat

Adding edge to everyday style, Scream Pretty’s Triple Claw Ear Cuff can be styled with coordinating earrings to create a stunning ear stack. £11.50; tradescreampretty.com

Dawn chorus

Swoon Worthy Scents’ best-selling candle First Light combines sensual oriental florals with warming woody base notes to create a relaxing ambience. £POA; swoonworthyscents. com/pages/wholesale

Full support

With an extra supportive footbed for increased comfort, Vionic’s Marselle Sandals are perfect for summer sight-seeing holidays and exploring anywhere on foot. £POA; Tel: 07860 132 846

Sustainability vision

Fifty per cent of Joules’ new sunglasses collection is crafted in eco-friendly Acetate Renew, which significantly reduces greenhouse gas emissions and fossil fuel usage. £POA; E: trade@joules.com

Made for walking

Featuring an on-trend chunky lug sole, Josef Seibel’s winter hiking boots will look great paired with leggings, skinny jeans and midi dresses this AW23. £POA; Tel: 01530 830 921 E: office@josefseibel.co.uk

Minimalist style

Independent British jewellery brand Gold Trip offers elegant pieces in minimalist designs, such as this timeless Rose Quartz Pebble Pendant Necklace. £POA; E: hello@goldtrip.co

Spring walk

Made from Australian sheepskin with flexible rubber soles, Emu Australia’s iconic Mayberry Slippers will provide an easy transition from fresh spring mornings to warm summer days. £POA; Tel: 0207 713 2080

Stripe up your life

Paying tribute to the traditional deckchair, The Stripes Company creates homewares, bags and hammam towels in retro prints that nod to the great British seaside. £POA; thestripescompany.com/trade

Floral tribute

Perfect for containing flowers and foliage, Sass and Belle’s Large Multi-coloured Speckled Glass Vase will breathe new life into interiors this SS23. £POA; sassandbelletrade.co.uk APRIL 2023 | boutique. | 27

STOCK UP

Shelf care

RETHINK YOUR STORE’S BEAUTY LINE-UP WITH THESE NATURAL WELLNESS-LED BRANDS

Written in the stars

Handcrafted in London, Horosoaps’ natural soap bars offer an antidote to everyone’s astrological shortcomings.

There’s one for every star sign in the zodiac, from a centring green tea and jasmine version for distracted Pisceans to one laden with ylang ylang and bergamot for stressed-out Virgos. Expect all natural ingredients and recycled/ recyclable packaging. £POA; E: hello@horosoaps.com horosoaps.com

Spa day

If you’re looking for relaxing home fragrances, British brand Chalk’s room sprays and diffusers create a spa-like ambiance in an instant.

Each is made in the UK using natural essential oils and comes in a recycled amber glass bottle. £POA; chalkuk.com/wholesale

Beauty boosters

London brand Neal’s Yard Remedies has added a trio of skin-boosting serums to its product line-up. Enhance radiance and plump up the skin with its Vitamin C and Hyaluronic Acid Boosters or apply its Organic Rosehip Oil to instantly nourish. £POA; faire.com

Wellness studio

Award-winning sustainable beauty brand Purelakes produces wellness-led skincare products from its studio in the Lake District. Key products include its Black Pepper, Ginger and Chamomile Muscle and Joint Balm, which is the perfect remedy for hand-working hands. £POA; purelakes.co.uk/pages/wholesaleaccount-request 28 | boutique. | APRIL 2023

Conscious beauty

Made with a blend of uplifting essential oils, Moam Organics offers 100 per cent natural nontoxic vegan bodycare in recyclable pouches that can be decanted into chic refillable bottles. £POA; E: hello@moam.co

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STOCK UP

Staying local

SHOW YOUR SUPPORT FOR HOME-GROWN FASHION TALENT BY STOCKING UP ON THESE BRILLIANT BRITISH BRANDS

POMODORO

SIRENS

Combining hand-painted prints with fierce and feminine silhouettes, British brand Sirens creates showstopping sustainable womenswear in beautiful tactile fabrics. The label was founded by fashion designer Sinead Tabis who wanted to produce empowering fashion for busy women. Working with a talented team of illustrators, all of its prints are limited edition and exclusive to the brand. Buyers can expect to find wedding guest-perfect maxi dresses in flattering shapes, oversized shirts that will instantly elevate jeans, easywear shirt dresses that can also be worn open over trousers and elegant shape-enhancing blouses. Most of the label’s pieces are crafted in limited runs in high-quality viscose.

CONTACT: E: info@ sirenslondon.com sirenslondon.com 30 | boutique. | APRIL 2023

With a strong focus on natural fabrics and flattering silhouettes, Pomodoro offers creative and innovative womenswear collections that combine femininity, elegance and value for money. The label’s collections are designed in London while it strives to manufacture some of its key pieces in the UK. At the heart of each collection is its signature dresses in a variety of eyecatching prints and colourways.

For SS23 the label is tapping into the demand for special occasion dresses that can be worn again in more casual settings, providing shoppers with versatility and a great return on their investment.

Standout pieces include a Batik cotton dress, jean jacket and a hi low dress that can be worn as a dress or long floaty over-shirt.

Wholesale prices are around £25 per piece on average while there is no minimum order requirement.

CONTACT: Tel: 020 8961 4000 E: info@pomodoroclothing.com

JIANHUI LONDON

Jewellery designer Jianhui Yan has been creating sustainable fashion accessories using recycled materials for almost two decades. His daring avant-garde creations are loved by style icons including Iris Apfel and each is intricately crafted to last for generations to come. The range comprises unique handmade necklaces, earrings, brooches, bracelets and bags featuring repurposed materials such as plastic bottles, newspapers, wooden pallets and leather. Standout collections include Love From My Father and the Galaxy Collection, which is inspired by Van Goh’s Starry Night.

Meanwhile, its latest collection, Camellia, has been crafted using 30-year-old fabrics recovered from the designer’s parents’ old shop.

Wholesale prices are around £40 per piece on average while the minimum order requirement is £400.

CONTACT: Tel: 07940 284 240 jianhui.london

STOCK UP

FROM MY MOTHER’S GARDEN British lifestyle brand From My Mother’s Garden produces beautiful womenswear and accessories in sustainable fabrics and exclusive prints. The label is the brainchild of boutique owner Penny Callaghan and includes colourful silky viscose kimonos, jackets, velvet robes, womenswear separates, scarves, make-up bags and raincoats.

Buyers can now visit a recently opened showroom and retail space in West Dorset’s Abbotsbury to view the full range. Available on short order, the line-up features a bouquet of colourful garden flower prints including forget-me-nots, passionflowers, cherry blossom, dahlias and cornflowers in soft pastels to vibrant hues. Standouts include a Sweetpea fit and flair Tulle Dress, a new lime Passionflower print short lightweight kimono and Forget-Me-Not linen mix shift dresses in stunning electric blue.

Wholesale prices are £8 - £45 per piece while the minimum order requirement is £300.

CONTACT: Tel: 07825 148 040 frommymothersgarden.co.uk

SCREAM PRETTY

Award-winning independent jewellery brand Scream Pretty launched in 2016 when sisters Lucy Lee and Jessica Pearce trialled a small range of earrings on notonthehighstreet.com. The affordable trend-led designs were an instant hit - and the brand expanded with a complete jewellery collection.

Today its range is packed with stylish high-quality pieces from wear-allday huggie hoops, cuffs and threader earrings to stunning pendant necklaces, layering chains, bracelets and stacking rings. All of its earwear is crafted using traceable recycled silver - making it ideal for retailers wanting to increase their sustainable product options. For SS23 its range includes green versions of its bestselling Oval Baguette Stone Hoops and Audrey Huggies as well as an Art Deco inspired Cleopatra collection.

Wholesale prices range from £9.95 to £21.95 per piece while the minimum order requirement is £200. Scream Pretty also offers free delivery for orders over £250.

CONTACT: Tel: 01753 424 160 E: trade@screampretty.com tradescreampretty.com

MARBLE

Established in 2008 by former indie retailers Lynne and Nick Williams, Glasgow-based brand Marble offers contemporary womenswear featuring luxury fabrics and flattering silhouettes. Its new collection for AW23 nods to its love of colour, tactile textures and opulent jacquards.

Buyers can choose from a range of contemporary abstract and classic prints in woven and knitted fabrics.

Hero styles include knitted pleated skirts in six colourways, a coated bomber jacket, knitwear with detachable collars and its signature printed dresses. Marble is based in the UK and offers reliable deliveries with no import duties. The brand doesn’t sell directly to consumers and all sales enquiries are passed on to local stockists. Boutiques can choose which garments are delivered and when – helping businesses spread the cost while keeping their rails fresh.

Wholesale prices range from £7 - £50 while the minimum order requirement is £2,500.

CONTACT: Tel: 0141 882 6743 marblefashions.co.uk APRIL 2023 | boutique. | 31

STOCK UP

COTI VISION

British female-founded brand Coti Vision has revolutionised the glasses market with its trend-led necklace reading glasses and chains.

Conceived by Julie Hawkins and Nancy Gries, their vision was to create a stylish wearable solution that would help people keep their glasses to hand. Its range includes its original chunky acrylic Classic Glasses Chain in numerous colours and designs as well as smaller beadstyle necklaces, with each featuring silicone ends that attach to most frames. The concept was pitched on Dragon’s Den in 2021 – earning the brand instant recognition.

Panel member Deborah said: “They’ve brought an important bit of everyday kit out of the dullness and into the light.” Many of its products incorporate recycled and natural materials such as those in its handmade Amore Italia Collection.

Key products include its Necklace Reading Glasses, Amore Italia Classic Rainbow chain and new Halo necklace or glasses holder.

Wholesale prices range from £7.50 £35; free display stand included with first order and a minimum spend.

CONTACT: E: info@cotivision.com cotivision.com 32 | boutique. | APRIL 2023

LILY AND ME

Marrying one-of-a-kind prints with timeless shapes, British lifestyle brand Lily and Me creates joyful womenswear collections inspired by art, crafts and the natural world. The family-owned business is nestled in the Cotswolds and prides itself on offering stockists an outstanding service. As the brand continues to increase its sustainable options, the range features ecofriendly fabrics such as Lyocell, Eco Vero and organic cotton while its new knitwear collection is crafted in a recycled yarn and alpaca blend. For AW23 buyers can expect printed blooms, abstract botanicals and textures designed to be styled with its cosy knitwear and plain jerseys. Key pieces include the pretty Folk print Jersey Swing Dress, recycled brushed polyester Abigail Top and Eco Vero Lenzing jersey viscose Witcombe Skirt. Wholesale prices are around £18 per piece on average while the minimum order requirement is £1,00.

CONTACT: Tel: 01452 220 7766 lilyandmeclothing.com

ONE HUNDRED STARS

Renowned for its signature kimonos in exclusive prints, family-run brand One Hundred Stars creates timeless womenswear and accessories with a strong focus on sustainability and ethics. The label’s range of one size and duo size garments appeals to a wide demographic while its designers enlist premium sustainable fabrics such as bemberg, cupro, lenzing modal and recycled viscose to minimise its environmental impact. The boutique-friendly range includes the brand’s hero kimonos and kaftans alongside coordinating dresses, duster coats, trousers, tops and homewares. For SS23 its lineup includes a range of colourful prints with standout styles such as its floor length Margaux Kaftan, elegant satin Shift Dress with drop shoulder sleeves and luxurious Velvet Duster for cooler summer days and evenings. Wholesale prices are around £30 on average while the minimum order requirement is £400.

CONTACT: Tel: 01142 727 852 E: sales@onehundredstars.co.uk

DOWN TO BUSINESS

Down to Business

INSIGHT FOR FASHION INDIES

JAYCEE XIE ON UNSPLASH

Digital buying

M

ore retailers than ever are sourcing products online.

Here we reveal five of the best B2B marketplaces for buyers to order fresh products without leaving their store…

APRIL 2023 | boutique. | 33

Screen time

DOWN TO BUSINESS

5 OF THE BEST WHOLESALE MARKETPLACES FOR FINDING SPEEDY IN-SEASON STOCK FROM THE COMFORT OF YOUR COMPUTER

O

nline product sourcing has become a popular choice for buyers wanting to save time and reduce travel expenses. While social media is great for discovering new brands, B2B marketplaces provide a gateway to suppliers, allowing retailers to browse full collections and place direct orders. In most cases, registering for an account is completely free for professional buyers. And while each platform has its own unique requirements and terms, other key benefits include free delivery, low minimum order requirements and interest-free credit. Here’s our pick of leading wholesale marketplaces that ship to independent retailers in the UK…

1. CREOATE

LOCATION: UK BEST FOR: sustainable products, wellbeing, food and drink, gifts, cards, stationery Beginning life as a small shop in Covent Garden, Creoate enables buyers to buy stock directly from independent brands based on their values – whether that’s prioritising sustainability, supporting female founders or making a commitment to be plastic-free. The suppliers on its site are from the UK, Europe and US and buyers can search various categories and collections to choose from over 200,000 potential products.

There are great perks with having an account too, including 60-day interest-free payment terms, a credit limit of up to £3,000 and free delivery on orders over £300. Laslty, retailers can also return unsold stock within 60 days if it’s the first time they’ve bought from a brand.

REGISTER FOR AN ACCOUNT: creoate.com/signup/retailer/ 34 | boutique. | APRIL 2023

2. FAIRE

LOCATION: US BEST FOR: Fashion, homewares, jewellery, beauty and wellness Founded in San Francisco in 2017, Faire was created to help small businesses compete on a more level playing field with global conglomerates. It grew quickly to become the globe’s largest wholesale marketplace and now has offices around the world - landing on our shores in 2021. The site works a bit like Etsy for professionals, allowing buyers to filter suppliers based on location, category, minimum order and lead time. Retailers can choose from 85,000 independent brands across various product categories located in the US, UK, Europe, Canada and Scandinavia. There are flexible payment terms with up to 60 days interest free credit while thousands of its brands offer a low minimum order requirement of £100 or less. Buyers can also test the water with products using its free returns on opening orders service within 60 days.

REGISTER FOR AN ACCOUNT: faire.com

3. SPARKINITY

LOCATION: UK BEST FOR: Home, accessories, lifestyle, gifts, groceries, stationery, children’s toys Created with independent retailers in mind, Sparkinity offers professional buyers a personalised toolkit to help transform how they stock their store. The site carries a range of categories including home, jewellery and beauty but doesn’t currently offer womenswear. Retailers using the site receive a range of benefits including free orders with new brands, sale or free returns on all

orders up to a certain amount and up to 90 days interest-free credit. The wholesale marketplace aims to make the process of trying new products risk free and retailers can return orders within 30 days if products aren’t right for their store. Orders are shipped from each brand directly and arrive in-store within two weeks.

REGISTER FOR AN ACCOUNT: sparkinity.com

4. ANKORSTORE

LOCATION: France CATEGORIES: Fashion, jewellery, beauty Offering an inspiring line-up of international brands, French B2B

DOWN TO BUSINESS

marketplace Ankorstore offers two million products from 30,000 curated brands. The site offers the full product spectrum from womenswear and accessories to home and kitchen, food and drink, beauty, jewellery and childrenswear.

It’s only been around for four years but is already present in 33 countries with local offices across Europe and in the UK. Retailers can place low minimum orders worth £100 and receive free delivery on multi-brand orders over £300.

It also offers 60-day payment terms to help indies reduce the cashflow burden. Buyers can pick up in-season clothing and candles

alongside French skincare and niche chocolate brands.

REGISTER FOR AN ACCOUNT: ankorstore.com

5. CURATE BEAUTY

LOCATION: UK CATEGORIES: Skincare, make-up, grooming, wellness Perfect for indies looking for niche beauty products, B2B marketplace Curate Beauty offers an inspiring line-up of 250 independent brands.

Its concept is the brainchild of award-winning beauty journalist Samantha Freedman and luxury retail specialist Margot Vitale who used their collective

expertise to reimagine the beauty buying process. Every aspect of the journey has been built for maximum efficiency and ease with flexible payment options allowing buyers to split payments interestfree over three months using a Visa or Mastercard. Buyers can register for a free retailer account on the website, which will give access to full product information and ordering. Purchasing can take place as soon as the account is approved while new retailers can order complimentary sample packs to try out products before they buy.

REGISTER FOR AN ACCOUNT: curate-beauty.com/account/register APRIL 2023 | boutique. | 35

DOWN TO BUSINESS

The future is local

WITH £3 MILLION FUNDING SECURED FROM HIGH PROFILE INVESTORS, CAN COMMUNITY-DRIVEN NEIGHBOURHOOD-WORKSPACE CONCEPT PATCH SAVE THE UK HIGH STREET?

T

hree-year-old Patch is on a mission to revitalise local high streets with plans to bring its community-driven co-working social hubs to 100 small towns around the country.

Created by former management consultant Freddie Fforde, the company converts empty high street premises into combined “work near home” and community spaces that benefit people living locally.

36 | boutique. | APRIL 2023

Inside there’s a mixture of smart co-working offices alongside publicly accessible areas such as coffee bars, libraries, pop-up shops and event rooms.

In contrast to traditional co-working spaces found in major cities, Patch’s focus is on smaller towns with a population of around 40,000+ people.

This is an intentional part of its overall strategy: to breathe new life into local communities where people live.

Saving the high street

Creator Freddie says the idea is to keep people in their local areas to regenerate towns and support nearby businesses such as indies. “Patch is about rethinking what the high street is used for,” he says. “It was primarily a place of retail, but for various reasons that has changed.

The long-term impact of technology has meant more people are able to work remotely. Patch provides a place that reflects modern life and a mixture of needs. It allows people to spend more time where they live doing what they love.”

Patch’s first location opened in Chelmsford in 2020 while this summer will see the two further venues arrive in High Wycombe and Twickenham. Long-term plans include the roll out of 100 sites over the coming years, with the team on the lookout for suitable empty units and disused premises.

Each Patch location is completely unique and created especially with

DOWN TO BUSINESS the local area and residents’ needs in mind. “We don’t instruct communities in what they do, we give them space and ask them what they want to do with it,” says Freddie. Its plans include transforming buildings with civic value - like former breweries or libraries - into “new centres for commercial and cultural life”. Its team also invites a diverse range of local businesses, social enterprises and charities to use Patch as their neighbourhood base and venue to host events.

Stay local

Patch’s unique concept is already receiving a lot of attention. The company has recently secured £3 million from JamJar Investments the fund launched by the founders of Innocent Smoothies – as well as Blue Wire Capital, Vectr7 Investment Partners LLP, Active Partners and Triple Point Ventures.

A number of high street stalwarts are also backing the concept as angel investors, including PureGym founder Peter Roberts, former Wagamama CEO Emma Woods, Jeremy Sanders, co-founder of Coco di Mama and Wendy Becker, former CEO of Jack Wills.

Freddie says it’s popular because the idea behind Patch resonates with everyone: “Although many of our investors are former CEOs, they all grew up somewhere. No one wants to see their local towns completely gutted. Our belief is simple: great people are everywhere and they deserve the same opportunities too often sequestered in major cities.”

Patch is also working with people from diverse backgrounds to ensure its locations benefit everyone. For example, 30 per cent of its investors are female while 60 per cent are from minority or underrepresented groups. “This has been a very deliberate choice,” concludes Freddie.

“We want to build a company that reflects our customer base - that’s very important to us.”

Retailers wanting to register interest in having a Patch location in their town can fill out a form on its website via patch.work APRIL 2023 | boutique. | 37

screampretty.com tradescreampretty.com 01753 424160 | sales@screampretty.com 10% OFF your first order with HELLO10* *minimum order value applies

SHOP TALK

Shop Talk

INDUSTRY OPINION BLUE, SAFFRON WALDEN

Colourful story

S

ince opening in 2011, Saffron Walden’s Blue has amassed a loyal following of shoppers thanks to its warm and welcoming environment and covetable product line-up. Here we speak to founder Hayley Attridge, a former accountant and stay-athome-mum, about the importance of raising brand awareness and finding the right team…

APRIL 2023 | boutique. | 39

SHOP TALK

Into the blue ESSEX-BASED WOMENSWEAR BOUTIQUE BLUE OFFERS A WARM SHOPPING EXPERIENCE WITH A MIX OF AFFORDABLE TO HIGH-END BRANDS

N

amed in the Sunday Times’ Best Places to Live Guide, Saffron Walden is home to numerous inspiring independents - including 12-year-old womenswear retailer Blue. The “small but perfectly formed 40 | boutique. | APRIL 2023

store” stocks an enviable line-up of 80 entry to luxe-level brands from around the globe. Blue also sells via its own transactional website and boutique marketplace Trouva, with around 20 per cent of its revenue generated online.

SHOP TALK Brand mix

Founder Hayley Attridge first opened the bricks-and-mortar store in 2011 with no previous retail experience. A former management accountant, she had spent the previous two decades at home raising children, but always harboured a dream to open her own shop: “I’d reached a point in my life where it felt like it was ‘now or never,’” she says. “The right premises came up in Saffron Walden, which is a great retail destination full of amazing independents. My children went to school there too, so it felt like the ideal location.”

The owner says starting the business from scratch was “a real learning curve” and that there have been lots of “ups and downs” along the

way. However, her vision to create a welcoming space for everyone, regardless of their budget, is clearly a winning formula.

Hayley also credits her loyal team, who help create a “warm, comfortable and relaxed environment” for customers, as her “secret weapon.”

They include interior designer Gaye Linwood, who creates the store’s window displays and visual merchandising, Mandy Weetch, the marketeer behind its social media content, and “wingman” Helen Harrop, who looks after the online side of the business. Hayley, meanwhile, makes all the buying decisions. “Finding these amazing women has been the key to Blue’s success,” she says.

The retailer’s best-selling brands include resortwear labels such as Devotion Twins, Greek Archaic Kori and M.A.B.E. “These are our summer mainstays,” says Hayley.

For the colder months, the owner says her edit moves towards Danish brands, which “come into their own for the winter.” Key labels include Mos Mosh and Shoe the Bear while Soya Concept provides a great entry level range. “I think people are often intimidated by boutiques and presume everything is really expensive,” she says. “So I do try to buy for all budgets - I never want anyone to think they can’t afford to shop with us.”

Prices at Blue range from £24-£29 for Soya Concept and Compania Fantastica basics to £450 for dresses by Italian brand Lavi. The indie also stocks affordable jewellery by Mishky and Scream Pretty as well as bags, purses and leather goods from Marlon, Columbian Bags and Smaak Amsterdam.

The owner’s favourite aspect of running a retail business is buying, and she selects each new season edit based on three fictitious customers: “Maureen, Margaret and Megan.”

She explains: “Maureen is a retired professional whose children have left home, Margaret is a successful 40 or 50-something woman with older kids, while Megan is a young working mum looking for more affordable fashion. Knowing your demographic is absolutely key and having target customers in mind really helps when buying.”

When looking for new brands, Hayley says she makes decisions based on her gut instinct. “I instantly know if a brand is for Blue or not,” she says. After discovering a new label, the owner will usually test the water with a tight edit for the first season before increasing it for the next. “I always give new labels at least three seasons before deciding they’ve failed,” she says. “It takes a while for customers to get to know a new brand and what they’re about.”

APRIL 2023 | boutique. | 41

SHOP TALK

Changing habits

While summer holiday dresses are currently the store’s best sellers, Hayley says she’s seen a shift in what her customers are buying since the start of the pandemic: “People dress differently than they did before the lockdowns,” she says. “Whereas I used to sell dresses that women could wear as a wedding guest and then to the office, that’s changed. Customers are dressing more casually every day, so they often want something luxurious and flamboyant for events then more smart-casual pieces to wear at home and to work.”

Hayley admits that buying is a constant evolution to keep up with trends and customers’ buying habits.

While her store’s original ethos remains, none of the brands she started out with in 2011 are sold at the store in present day. “The nature of fashion is that it’s a constant cycle of change,” she says. “As a buyer you have to keep your eye on the ball at all times to remain relevant.”

One of the biggest challenges she cites as a fashion retailer is that product drops often don’t correlate with the weather: “You’re going into sale just after Christmas and discounting coats and jumpers when there’s still three months left of cold weather,” she says. “Brands have to change this. It’s no good having a shop full of summer 42 | boutique. | APRIL 2023

clothes when there’s snow on the ground outside.”

To drive extra sales, Blue runs various promotions throughout the year without implementing full blanket discounts. For example, shoppers were recently able to buy cashmere at a lower price as part of a Mother’s Day deal. “We only do two genuine sales each year in July and after Christmas,” says Hayley. “It can be hard sometimes holding your nerve and keeping prices where they are, but you have to be brave in retail.”

Retail challenges

This was especially true during the AW22 season when Blue, like many other fashion indies, saw a drop in sales volumes on the year before.

“We overstocked for winter and that was a mistake, but we couldn’t have foreseen the impact of the cost of living crisis,” the owner says. “In AW21 our customers bought a lot more, probably as a result of the pandemic, so I increased the buy for the following season. As we now know, energy bills and mortgage rates went up so that affected cashflow.”

Blue was also one of the fashion indies selling on marketplace site Atterley when it collapsed just before Christmas. And while Hayley said she’s owed money for stock that she’ll probably never see, it hasn’t had a catastrophic impact on the business

overall: “It was a huge blow,” she says. “Luckily, we’re in a fortunate position, but it has made cashflow much tighter.”

Moving forward into spring, Hayley says she’ll be concentrating on selling as much stock as possible to make up for the losses. “I’ve also held onto stock this time which I’ve never done before,” she says. “There are coats, for example, that one brand does every year. Ordinarily I would have put them into the sale, but I’m holding onto them for AW23 to sell at full price.”

The owner also understands the importance of promoting the business and embraces every opportunity to raise its profile. Recently, she has worked with regional lifestyle title Velvet Magazine on a fashion shoot while there have been local radio interviews too. “Any exposure is good to keep your business moving forward and build brand awareness,” she says.

But with a great team and premises already in the bag, finding new brands and standout products to keep Blue’s offer fresh remains Hayley’s key focus: “We have no plans to move the shop – we’re in a fantastic position and the store is a great size,” she says. “For me now, it’s about growing the online side of the business and discovering new brands that will excite our customers.

And of course, we always want to make sure we’re always offering the best possible service, too.”

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SHOP TALK PHOTO BY TIM MOSSHOLDER ON UNSPLASH

“Independent retailers are an essential part of local communities and economies” ANDREW GOODACRE, CEO AT BIRA, ON WHY INDEPENDENT RETAILERS MAKE A BIG DIFFERENCE

I

was hoping to use this column to provide some insight to the government’s recent Spring Budget and what it all means for the smaller retailer. However, the harsh reality is that it was not a budget for independent businesses.

Even the focus on economic growth was largely uninspiring. Instead, we saw confirmation that the energy support for firms will be reduced significantly – from £6,000 per annum to £400 per annum. We can only hope that the lower wholesale prices for gas will soon result in lower bills. What’s more, the national minimum wage increase has come into effect this month from £9.50 to £10.42.

So, with so little coming from the government, I challenged myself to put in writing why I believe the independent business should be supported. Here are some reasons why indie retailers make a positive difference:

economy, which can help to improve the overall quality of life in communities.

Support the local economy

Create a sense of community

Small businesses create jobs, pay taxes, and reinvest in the local 44 | boutique. | APRIL 2023

Personalised service

Independent retailers often offer a more personalised shopping experience. They can take the time to get to know their customers and provide individualised recommendations based on their needs and preferences. It is the kind of service that large retailers have deemed unfashionable but is welcomed by a large part of the population.

Unique products

Independent retailers often offer unique and hard-to-find products that aren’t sold by chain stores.

These products may be locally made or sourced from small suppliers, giving customers a chance to purchase one-of-a-kind items. The supply chain is often local, thus helping the local eco-system.

Indies often act as gathering places for members of the local

community. They can host events, offer classes, and provide a space for people to come together and connect. This sense of community can help to foster a greater sense of pride and belonging in the area.

Support entrepreneurship

Shopping with independent retailers can help to support entrepreneurship and innovation.

Small business owners often take risks and try new things, which can lead to new and exciting products and services that benefit everyone.

Good for the environment

Local shops, by definition, are a greener alternative for shoppers.

Customers will make shorter journeys to their local high street and reduce their carbon footprint by doing so.

If the government is serious about reducing carbon, curating great local high streets is crucial.

Levelling up

It is well known that retail contributes to levelling up. Retail is an opportunity for entrepreneurs and helps keep local economies vibrant.

So, here’s my final message to the chancellor: independent retailers are an essential part of local communities and economies. These businesses are owned and operated by individuals or families who care about their local communities and economy. Don’t forget about us next time!

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APRIL 2023 | boutique. | 45

SHOP TALK

“Our success is down to our ability to evolve while always keeping our customers involved in that process” LEGGS FASHION’S CO-OWNER ANN COXON ON CONTINUING THE LEGACY OF A 100-YEAR-OLD FAMILY RETAIL BUSINESS

D

arlington’s Leggs Fashion started in 1911 when Scotch Draper George William Coxon built up enough customers to open a physical shop. Today the business remains in the family with his grandson John Coxon at the helm. Now located in a larger store with space for a womenswear floor, it has garnered a loyal following of customers in the local area. Recently the shop was voted as one of Britain’s most loved small high street businesses in ShopAppy’s #LoveLocalDay campaign. Here wife and co-owner Ann Coxon reveals why she believes the bricks-and-mortar store continues to be a success…

Why do you think your customers voted for Leggs Fashion as an outstanding local business?

Our customers are amazing. We always knew we had a loyal following, but when covid struck they really showed us their love. As a family business that lives and works in Darlington, we have tried to support the local community and charities whenever possible. It’s really important to us that we give back to the town that has kept us going for so many years. Our customers have also become our friends, even more so through the lockdowns. After all the restrictions lifted, we kept that level of contact going.

How is business at the moment?

It’s steady. We had a fantastic year last year with weddings and events starting up again after the pandemic.

There’s been a lot of negative news 46 | boutique. | APRIL 2023

in the press about the rising cost of living and we’ve noticed that people are being a bit more careful, but we are happy overall.

What are you selling most of in-store?

Our main business is events and we do really well with women’s occasionwear pieces from Kevan Jon, who is based in Halifax. His collection is designed and made in the UK which is really amazing. We have been one of Kevan’s customers for over 25 years and have a great relationship with him. For menswear it’s all about suiting at the moment for weddings. Our best-selling brands include Guide London, Fratteli and Marc Darcy.

Do you sell online?

We don’t have a transactional website. We tried launching one several years ago but it just wasn’t cost effective. Also, when we closed it down, our sales figures actually increased. We much prefer offering our customers a 1:1 customer service, which is something we’ve found we can provide digitally via Facebook, Instagram and email as well as over the phone. We find you’re able to get much more information about the customers’ needs and we prefer the personal contact.

When did you and your husband start running the business and how has it evolved since you took over?

John came into the business after university, and I followed after that. John’s grandad started the

JOHN AND ANN COXON

business in 1911 then his parents took over. Things have changed massively over the years – we are constantly evolving. At one time we were a hosiery and lingerie shop, today we stock a wide selection of womenswear and menswear.

Why do you think Leggs Fashion has remained so successful over so many decades?

We think our success is down to our ability to change and evolve while always keeping our customers involved in that process. We also have amazing staff which is very important. In this business you must always be looking at what you can do better. There are some fabulous boutiques around that we know we have to aim to be better than.

What is your key focus for the business in 2023?

To do what we do as well as we can!

We want customers to enjoy shopping with us and to find the perfect outfit for their needs. This involves having fun and laughing a lot!

What are your plans to keep the business as successful for the next 100 years?

The next 100 years might be tricky. We have four sons but none are involved with the business, so once we retire that will be the end of our story. Hopefully there will be someone who wants to continue the Leggs story though – watch this space.

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BUYER’S GUIDE Accessories Capri Clothing T: +44 203 819 0819 E: sales@capriclothing.co.uk W: www.capriclothingonline.com Euroleathers Euroleathers are a supplier of premium shoe and leather care products and accessories.

HQ: Ibex House, Ferrofields, Brixworth, Northampton NN6 9UA T: 01604 881 097 E: sales@euroleathers.com W: www.euroleathers.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk Scream Pretty Company name - Lily Charmed Ltd Brand names - Scream Pretty Contact name - Lucy Lee T: 01753 424160 E: trade@screampretty.com W: tradescreampretty.com / screampretty.com Tempest Designs Fashion Jewellery, Handbags & Accessories Contact: Sarah Tempest T: 01656 842102 E: enquiries@tempestdesigns.co.uk W: www.tempestdesigns.co.uk

Business Futura Retail Solutions Ltd The Old Forge, The Street, Tidmarsh, Reading, Berkshire, RG8 8ER T: 01189 841925 E: sales@futurauk.com W: www.futura4retail.co.uk 48 | boutique. | APRIL 2023

Top To Toe Lyonsdown House 23-29 Hendon Lane, London, N3 1RT Software Systems T: 020 3376 5888 E: info@toptotoe.com

Messe Frankfurt France E: visitorservice@france. messefrankfurt.com Show dates : 6-8 February 2023 at Paris le Bourget Moda/ Autumn and Spring Fair Organiser: Hyve Group Website: www.moda-uk.co.uk

Events and Exhibitions Boutique Star Awards Organiser : Boutique Professional Media Ltd T: Tel 01795 515288 E: Julie@bpmedialtd.co.uk Event Date : 8th November 2022 Harrogate Fashion Week Harrogate Convention Centre W: harrogatefashionweek.com T: +44 (0)1423 623 701 / 07551329675 E: sarah@harrogatefashionweek.com Show Dates : 5 – 6 February 2023 Home and Gift Harrogate Convention Centre Organiser: Clarion Events W: homeandgift.co.uk Indx womenswear and footwear Cranmore Park Exhibition Centre Organiser: indx shows W: www.indxshows.co.uk INDX Woman- 1st-2nd February Opening Times: 1st February 8.30am-8.00pm 2nd February 8.30am-5.00pm Just Around the Corner Manchester Central Convention Complex 19th – 20th January 2023, London Truman Brewery 8th – 9th February 2023 Contact: Juls Dawson E: juls@justagroup.co.uk

Pure London Organiser: Hyve Group Website: www.purelondon.com T: +44 (0)203 855 9550 E: visitor@purelondon.com Show Dates: 12 – 14 Feb 2023 Scoop Organiser: Hyve Ltd Website: scoop-international.com Show dates: 29-31 January 2023, Saatchi Gallery, Chelsea Top Drawer Olympia – London Organiser: Clarion Events W: topdrawer.co.uk Show Dates: A/W 11 -13 September 2022 S/S 15 – 17 January 2023

Footwear Caprice Shoes T: 07734 247 669 E: Capriceshoes@gmail.com W: www.capriceshoes.co.uk Facebook: /capriceshoes Extravagance Brands: Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com Lofina Agent: Joanna Edwards Agency T: 07989014141/ 07512550346 W: www.shoebox.dk

BUYER’S GUIDE Womenswear Apt Collections: Brands: Alembika, Alquema, Elsewhere, Igor, Ozai n Ku, Philomena Christ Contact: Nigel Hughes T: 020 7580 3202 W: www.aptcollections.co.uk Capri Clothing T: +44 203 819 0819 E: sales@capriclothing.co.uk W: capriclothingonline.com Carol C Collections Brands : Foil, Orientique ,Tirelli, Oopera , Moke , Tara Vao Contact : Carol ,Andrew and Lisa T: 0800 6129009 E: info@carolccollections W: www.carolccollections.com City Goddess/Goddiva/ Goddiva plus T: 0044 208 597 2744 E: sales@citygoddess.co.uk W: www.citygoddess.co.uk Double H Agency Brands: Eden Park , St James .

Contact: Marc Querol Linkedin - Facebook - Twitter Instagram W: www.doublehagency.com T: 02034326387 Extravagance Brands: Sarah Pacini, Thanny, Caraclan, Marco Moreo shoes Contact: Nazma Chaudhry T: 07881 622 888 E: nazmachaudhry@gmail.com W: www.sarahpacini.com W: www.ny77design.com From My Mothers Garden Contact name Penny Callaghan T: 07825 148040 / 01308 426517 E: info@frommymothersgarden.co.uk W: www.frommymothersgarden.co.uk

Joseph Ribkoff Contact: Mark Rowe London showroom: by appointment only 1st floor, 40-41 great castle street, london w1w 8lu Jrdl uk ltd Addlepool business centre, clyst st george, exeter, devon ex3 0nr T: 01392- 876390

Partners In Fashion (2019) LTD Brands: Erfo – Franks Walder – Just White – Kris Fashion – Lecomte -Manisa -Maria Villalobos – Marina V – Relaxed by Toni – Toni 35 Percy Street London W1T 2DQ Contact: Cathy Vandeputte T: 020 7636 4207 E: cathy.vandeputte@ partnersinfashion.co.uk W: www.partnersinfashion.com

Leap N Link Ltd Brands: Pause Café , Fuego Woma – Oliver Philips – Bleu d’Azur Contact : Pierre & Bhavna T: 0161 713 1803 E: info@leapnlink.co.uk W:www.leapnlink.co.uk

Pomodoro Contact : Noreen and Hemant E: info@pomodoroclothing.com W: pomodoroclothing.com T: 0208 961 4000

Lily & Me Amari Designs Ltd, Unit 15, Gabwell Business Park, Quadrant Distribution Centre, Hardwicke, Gloucester, GL2 2JH T: 01566 779477 / 01566 772121 E: enquiries@lilyandmeclothing. com info@lilyandmeclothing.com W: www.lilyandmeclothing.com MDA INTERNATIONAL Brands: Blueberry, Mama B, Mes Soeurs Et Moi, Kedziorek, Thing, Papucei.

E: office@mdainternational.co.uk T: General: 020 7971 1084 Hannah: 07813925975 W: www.mdainternational.co.uk Instagram: mdainternational Nomads 9 Western Road, Launceston, Cornwall, PL15 7AR Contact: Shallon and Jo T: 01566 777 338 E: info@nomadsclothing.co.uk W: www.nomadsclothing.com Olivia Darcy Luxury Womenswear, designed and made in Yorkshire E: info@oliviadarcy.co.uk W: www.oliviadarcy.co.uk/

Sally Dawes Agency Brands: ESTHEME CASHMERE, SFIZIO, INDIES, BLEU BLANC ROUGE, PRET POUR PARTIR T: 0776 997 03 87 E: sally@sallydawes.com W: www.sallydawes.com Tate Fashions Brands: Lizabella, I.nco, Ella Boo, Bella Premium & Gracie B E: tatefashions@hotmail.com T: 07712398549 01132459064 Tempest Designs Brand names: Sarah Tempest Fashion Jewellery, Handbags & Accessories Contact: Michael Webster T: 01656 842102 E: enquiries @tempestdesigns.co.uk W: www.tempestdesigns.co.uk Tor Fashion Brands: Cream, Frank Lyman, Orientique, Tirelli, Condici, Ispirato, MOKE T: 07855 481651 E: info@torfashion.co.uk W: www.torfashion.co.uk Instagram: torfashionltd

APRIL 2023 | boutique. | 49

CELEBRATING INDEPENDENT FASHION RETAILERS AND SUPPLIERS

Entries open now

17 awards / 3 new categories RETAILER AWARDS

SUPPLIER AWARDS

Fashion Independent of the Year Independent Group of the Year New Independent of the Year Creative Visual Merchandising Independent of the Year Social Media Strategy of the Year NEW: Sustainable Advocate of the Year NEW: Community Hero of the Year

NEW: Female-Founded Brand of the Year Sustainable Brand of the Year Accessories/Footwear Brand of the Year Agency of the Year British Brand of the Year International Brand of the Year Fashion Distributor of the Year

NOMINATION AWARDS Lifetime Achievement Newcomer Outstanding Business

Enter online via boutique-magazine.co.uk from Monday 20 March 2023

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