British Photographic Industry News June 2018

Photographic British

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JUNE 2018 • £3

Putting the photo trade in the picture for over 35 years

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PHOTOGRAPHY IN DEPTH Fathoming our way around the latest & greatest camera gear – inside!

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NEW PRODUCTS

MINILAB CASE STUDY

BUSINESS ADVICE

XP Distribution entices the trade with an ingenious range of light shaping tools, ideal for travel photographers

A Business Excellence Award winner shares her secrets, plus we report on a global push to put prints in hands

How to avoid a sales slowdown this summer, with essential marketing tips from our resident business expert

© Rosie Hardy, Canon Ambassador

UP TO £85 CASHBACK OR £110 AFTER YOUR SECOND PURCHASE* ‘Tis the season for customers’ purchases to be rewarded.

We’ve news of the latest incentives to set tills ringing

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SUMMER CASHBACKS

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IN THIS ISSUE…

“Sometimes printers don’t live up to the hype - The Epson D700 however does!

As a master portrait photographer, I cover many areas of photography here at Monument Photos, however, over the last couple of years a large side of my business has become contemporary school photography. Previously in my studio I had used a dye sub 8x6 printer, however 10x8’s were increasingly requested by clients and I couldn’t run them in-house.

THE STAND ALONE PRINTER OF CHOICE FOR THE PHOTO MARKET This compact, affordable and flexible inkjet printer is the ideal stand alone solution for any commercial photo production business.

The perfect choice for professional photographers, photo shops, and event photographers looking to print high-quality photos

• • •

Low cost per print

•

Variable print length from 8.9cm to 1 metre and widths from 10cm to 21cm

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Easy to transport, with a compact design

Up to 360 15cm × 10cm prints per hour Easy to integrate into almost any workflow thanks to its Mac/Windows printer driver

High print quality with crisp, sharp images based on Epson’s Micro Piezo and image processing technology Excellent value print costs!

Roll widths Available:

6" x 4" only 6p 5" x 7" only 9p 8" x 6" only 12p 8" x 10" only 22p 8" x 12" only 24p

4" x 65m 5" x 65m 6" x 65m 8" x 65m A4 x 65m

Contact Tetenal now for further details and our very best pricing

“The quality of the D700 prints is fantastic, high quality and each colour is vibrant. We also love that this printer is so user friendly, anyone could use it!”

Academy Portraits

Having the ability to handle large orders in my studio now means I don’t have to send images elsewhere to be printed - which dramatically improves turn-around time as well as saving significant funds in the long run.

I have complete confidence in recommending this printer” Graeme Hewitson AMPA, LBIPP, ASWPP (Scottish General Master Photographer of the Year 2018)

“

EPSON SURELAB D700

I purchased a D700 after strong recommendation and it certainly did not disappoint. The quality is stunning. A highly efficient machine which turns out quality prints faster than I can mount them, and it’s now a reliable workhorse in the studio. The colours, tones and dynamic range print exactly what I have on screen, and even handles low key images beautifully. Having a variety of paper options and ability to run panoramic prints are also a real bonus.

“Choosing Epson was an obvious move for me due to their reputation in terms of print quality and longevity.”

Donegal Camera Centre “It’s great to see the Epson D700 fulfils photographer’s needs.”

James Callaghan Blue Sky Printing

For more details contact Tetenal Ltd | TEL: 0116 289 3644 | www.tetenaluk.com/d700

Logo based around Anders font.

3 possible logo uses.

BPI NEWS: SETTING YOU UP FOR SUMMER W

Photographic British

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EDITOR Gavin Stoker Tel: 020 8274 0578 Tel: 07990 974 367 ART EDITOR Michael O’Connell

gavin@bpinews.co.uk @GavinStoker

Publisher’s Office: 31 New Road, Richmond, Surrey TW10 7HZ. Legacy Media Ltd accept no ultimate responsibility for accurate reproduction of digital artwork created by third parties.

Insurance and carriage of products submitted for inclusion in reports rests with the owner. News, data, prices, interviews and opinion are printed in good faith E&OE. Content including advertising artwork created by Legacy Media Ltd or its agents is ©2018 Legacy Media Ltd. ISSN: to be advised.

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PHOTOGRAPHY IN DEPTH

with the EOS M50 mirrorless camera £50 cashback /£65 cashback boost

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COVER IMAGE: Panasonic’s Lumix FT7 toughened travel camera takes photography to new depths – in a positive manner of course.

IN THIS ISSUE… DO YOUR STORIES JUSTICE Amongst other attributes, it’s the brand’s first rugged compact with built-in UP TO £85 CASHBACK EVF. See news page SIMPLE DSLR STORYTELLING OR £110 AFTER YOUR SECOND PURCHASE* 4 for more!TO SET YOU APART

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Fathoming our way around the latest & greatest camera gear – inside!

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elcome to our ‘flaming June’ edition of BPI News, the UK’s longest running photo trade magazine.

This edition we’re helping you slap on some virtual sunscreen to prevent any possibility of your business withering as the summer heats up and consumers traditionally shun high street and Internet shopping for beaches and barbecues. Our resident business expert has some essential tips for setting you up for the summer and ensuring that you continue to trade well even when the mercury rises. Turn to page 28 now for the full advice.

With holidays on the horizon and 2018’s Photokina exhibition looming ever larger on the calendar, there’s a feeling amongst the trade that manufacturers are holding off on their big reveals until September, when the eyes of the photo press, enthusiasts, professionals and the wider industry will be fully

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Industry

Editorial | June 2018

NEW PRODUCTS

MINILAB CASE STUDY

BUSINESS ADVICE

XP Distribution entices the trade with an ingenious range of light shaping tools, ideal for travel photographers

A Business Excellence Award winner shares her secrets, plus we report on a global push to put prints in hands

How to avoid a sales slowdown this summer, with essential marketing tips from our resident business expert

> Shoot superb 4K movies and photos. > Enjoy smooth fast and precise

autofocus thank to Dual Pixel CMOS AF.

> Automatically share your stories with seamless connectivity.

EOS M50

ePHOTOzine

“The Canon EOS M50 offers a compact, DSLR styled mirrorless camera, with an updated 24mp APS-C CMOS sensor, which gives excellent image quality, with the same excellent colour reproduction that you get with Canon EOS DSLRs. You also get high-speed continuous shooting, 143 focus points, and a high-resolution electronic viewfinder. It’s also one of the cheapest Canon cameras to record 4K video, and the side mic socket will make it appealing for those who want to record video.”

© Rosie Hardy, Canon Ambassador

SUMMER CASHBACKS

‘Tis the season for customers’ purchases to be rewarded.

We’ve news of the latest incentives to set tills ringing

with the EOS 4000D

focused on all things photographic.

That said there is an argument to be made for releasing your precious products at a point in the calendar when they won’t be, perhaps, buried in the bustle of a big show. Thus, this month witnesses fresh releases from Fujifilm in the shape of both a new ‘X’ series mirror-less model and new Instax camera – both ranges going great guns for the manufacturer – along with a new toughened camera from Panasonic.

The pre-summer weeks are traditionally the time when a handful of travel compacts are launched, and, with the smartphone having sadly killed off most of that sub £300 market, toughened versions of these (with which photographers will dare to venture into places they wouldn’t tempt taking their smartphone) are now king. Flip ahead to our news pages for more on all three of the camera types currently enjoying an upward curve – mirror-less, toughened and instant – precisely because they stand apart from what a camera phone can offer. Canny retailers and photo specialists will want to take advantage of that fact – and stock up on compatible accessories too.

The better weather is positive for photo retail in one sense – that is, people will be actively getting out and taking photographs. It’s long been debated how we get them to subsequently print all those snaps, but Fujifilm continues to be proactive in that respect (see pages 20-22) and PhotoXport, Tetenal, DNP, Swains and the DPS Group all have ideas this issue for how you can take advantage and tempt extra custom – from offering photo ID solutions to printing T-shirts. That’s BPI News, putting its foot on the gas to set you up for summer, while others are easing back…

> Intuitive and easy to use. £30 cashback /£40 cashback boost

> Easily capture stunning images, with

natural background blur, even in tricky light.

> Turn those moments of inspiration

EOS M50

EOS 4000D

EF 135mm f/2L USM

into creative films in Full HD.

EOS 4000D

> Instantly transfer photos and movies

to your smartphone for easy sharing.

New Frame & Album Catalogue

Look Out For Your Copy!

myphotoframe

FRAME & ALBUM RANGE AUTUMN WINTER 2018

Which is packed full of our best selling lines along with a host of new on-trend products.

For more information

@bpi_news

www.swains.co.uk

sales@swains.co.uk

01485 536200

BPI News | June 2018 3

News

NO FT, NO COMMENT: PANASONIC TOUGHENS ITS APPROACH

The outdoor types among your customers will want to get their hands on the electronic giant’s latest toughened compact offering in the Lumix FT7. Credentials to share with interested parties include the fact that it is waterproof up to 31 metres deep, shock-proofed against drops of two metres and freeze proof to minus 10°C. At its core is a 20.4-megapixel sensor, while up front there’s a 28mm wideangle 4.6x optical zoom lens with optical image stabilisation. Naturally, this being a Panasonic camera, it also includes a 4K video shooting capability. We also get a respectable 10fps maximum sequential shooting, along with a builtin compass and altimeter. Catering to the indecisive, the camera is available in a choice of orange, black and blue.

A new bonus on this model is a 0.2-inch, 1,170k dot resolution electronic viewfinder alongside a 3-inch, 1,040K dot backplate monitor that utilises toughened glass. SRP is £399 and availability is said to be from this July, in the nick of time for summer holidays.

Speak to your Panasonic rep for more. www.panasonic.co.uk

Lowepro boldly goes with new ‘Trekker’ The longstanding camera bag brand, now part of the Vitec Group with Manfrotto and Gitzo, has new products with which to entice photo retailers. The PhotoStream SP 200 (below right) (£269.95 SRP) is described as a lightweight and streamlined ‘spinner’ bag optimized for air travel, while the m-Trekker BP 150 (below left) backpack (£109.95) is designed for compact system cameras and features side-body access, ‘robust’ fabric options

and a fully customisable interior, which can stash a DJI Osmo or Mavic sized drone along with camera kit. It also comes with an all-weather cover. Other, smaller new camera bags in the M-Trekker range include the low profile satchel-like SH 150 at £64.95 and the HP 120, a compact waist or cross body-worn pack, at £44.95. www.lowepro.com

ANSMANN CHARGES ON… Come holiday season, packing the specific charging cables compatible with each of the myriad electronic devices that we carry around with us can be a pain. Fortunately battery and charger Ansmann has come up with a couple of ‘2in-1’ solutions that will appeal to those in the trade looking to offer their customers a straightforward solution when it comes to combined charging and data cables. Both USB enabled options, one offering Lightning data transferral as well as charging, and the other Type-C data transferral alongside charging, are claimed as ‘very robust’.

This is thanks to aluminium plug housing with integrated strain relief and flexible ‘TPE’ plastic. SRP is £15.95 for the Type-C option (part number 1700-0082) and £11.95 for the alternative option (1700-0083).

For sales enquiries call 0870 609 2233 or email info@ansmann.co.uk www.ansmann.co.uk

4 June 2018 | BPI News

www.bpinews.co.uk

News

CHANGE AT THE TOP FOR WEX

Go a bundle on Swains’ ID system Distributor Swains is offering members of the trade an introductory ID photos package that meets the latest Passport Office requirements – namely in allowing them to provide a password protected digital image that allows their customers to conduct an application or renewal process completely online. With Her Majesty’s Passport Office seeking to encourage online renewals, offering price savings for doing so, plus an estimated six million UK passport applications made annually, this is obviously a large potential revenue stream for the photo retailer or mini lab.

Swains has a number of options, starting with its inexpensive standalone Biometric Fast ID system. The introductory package includes a Fast ID console, printer with two year warranty, 300 prints, a Canon 1300D DSLR and lens, card reader, plus 60 free uploads. To help the photo trade advertise their service, point of sale material is also included. Each system offers biometric passport and visa photos for all major countries and is supported

by Swain’s own remote support service. For more details call 01485 536200 or e-mail sales@swains.co.uk www.swains.co.uk

3 YEAR WARRANTY

T: 0870 609 2233 @bpi_news

The relatively recently merged Calumet and Wex – known now as Wex Photo Video – is undergoing a further transformation, this time as regards its CEO. Current incumbent David Garratt (on right) was due to have stepped down from the position he has occupied for the past seven years on Friday 11th June. Current Chief Customer Officer Louis Wahl (on left), who joined the business in 2013, has been announced as David’s direct replacement.

Having overseen the integration of Wex with the UK arm of Calumet Photographic and successfully completed its integration, David is said to be leaving to work with a number of businesses in a non-executive capacity.

To support Louis in his new CEO role, the company has also

3 YEAR WARRANTY

www.ansmann.co.uk

appointed a new Marketing Director in Paul Wareham, who is due to arrive towards the end of July, following a long tenure at Hertz Europe.

“The Board thanks David for the great job he has done over the last seven years and strongly supports Louis’s succession to CEO at Wex Photo Video,” says Eric Blumenthal, Chairman of holding company Calumet Wex International. “The entire leadership team of Calumet Wex shares a vision of building a pan-European retailer devoted to photography and filmmaking.” www.wexphotovideo.com

5 YEAR WARRANTY

E: info@ansmann.co.uk BPI News | June 2018 5

FUJI SWELLS THE RANKS OF MIRROR-LESS & INSTANT CAMERAS There are two new models going on sale from Fuji this month – one being the latest addition to its popular ‘X’ series mirror-less line up in the Fujifilm X-T100, and the second being an addition to its equally popular instant camera family in the Instax Square SQ6 – the latter producing prints that should seduce fans of online app Instagram, while being reassuringly analogue into the bargain.

Aimed at ‘a wide range of users’ according to its manufacturer, key features of the wholly digital X-T100 to pitch to your customers include a 24.2 effective megapixel resolution from an APS-C chip, three-way tilting 3-inch touch screen, 430-shot battery life plus builtin Bluetooth connectivity. Continuous shooting speed is 6fps and video is at a resolution up to 4K. Enthusiasts will be satiated with the inclusion of an eyelevel 0.39-inch OLED viewfinder.

There is outward eye candy too, as the retro styled camera arrives in a choice of three body colours: dark silver, black and ‘champagne gold’, while the opportunity for an additional sale for retailers comes via the fact compatibility is offered with 26 Fujifilm lenses, ranging from 15mm to 1200mm in 35mm equivalent terms as well as the Instax SP-3 printer.

For those customers of yours who

includes an XC 15-45mm zoom lens. www.fujifilm.co.uk

love to get hands on, adjustments are said to be quick and easy via a function dial, exposure compensation dial plus a ‘touch and flick’ function on the rear LCD monitor. Available late June, SRP is a cool £619 for a kit that

Three’s company: plenty of colours to choose from when your customers select an X-T100 (above) or SQ6 (below)

More affordable at £124.99 is the Instax Square SQ6. Users will also want to invest in either a 20-shot Instax Square Film Twin Pack at £16.99 or an Instax Square Film Black Border pack which contains 10-shots for £9.99. Again there are three body colours available – pearl white, blush gold and graphite grey – and predictably there’s a selfie mode.

Creativity is enhanced by three colour filters which attach to the flash, while further shooting modes include the self explanatory Double Exposure Mode, Macro Mode and Landscape Mode.

Indicative of the demographic this instant camera is being pitched at, Fuji enlisted the help of model Daisy Lowe for its launch, while Fuji’s Group Marketing Manager for Photo Imaging Karina Thomsen adds: “The launch of the Instax Square SQ6 has been much anticipated and we’re excited to bring this analogue square format instant camera to market. The camera distils some of the best and most popular features from the Instax family into one camera to create a product that is perfect for capturing everyday moments.” www.instax.co.uk/sq6

Photography Show gets new ‘Video Show’ element ©National Trust Images/Matthew Antrobus

The organisers of The Photography – including wedding videographers, Lumix National Trust POShosts, business video Show have announced that they youtube channel are launching the Video Show content creators and vloggers.

Complimentary 12 month national trust the lumiX FZ200 or FZ72 DescriptionAs •regards Complimentary National alongside it, membership next with year at the NEC. the message to the trade, Trust Membership “Clearly there is already a lot of Jonny says: “We are operating a shared Campaign POS convergence between still and moving floorplan – that will likely extend – image and The Photography Show has for both shows in 2019, so if you are seen a significant increase in visitors already booked in for The Photography looking for video solutions over the Show then your hall position remains past couple of years,” explains Future’s the same. If you include video related Head of Events Jonny Sullens. “We product or content as part of your have incorporated a great deal of stand, then you will be able to list on video content into the show recently both show websites at no additional and this is the natural next step.” charge. The floorplan will highlight A3 Poster The organisers say that the Video Show those companies that offer both still will have its own brand, own content photography Wobbler and moving image, or just (including dedicated theatres, stages and moving image, or just still photography. programmes), own website plus a bespoke “Needless to say, we are hugely excited marketing plan. As well as visitors to the at this next step for the Photography regular ‘TPS’ who are already looking Show and looking forward to adding for video solutions, Future is looking to the Video Show alongside. attract a further 5,000+ videographers “In addition to the Video Show, ©National Trust Images/Matthew Antrobus

ust Z72

News

to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

T48046 Panasonic_A3_Poster.indd 1

21/08/2013 13:54

©National Trust Images/Matthew Antrobus

Complimentary 12 month national trust membership with the lumiX FZ200 or FZ72

to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

Future’s Jonny Sullens (pictured) will be adding ‘Video Show’ to signage surrounding The Photography Show, starting from 2019’s event

we will be investing in more content and features at The Photography Show that will directly appeal to pro photographers. This will see the return of the Wedding & Portrait Stage and also the launch of an Album Gallery.”

As already mentioned in our extensive ‘TPS 2018’ report in our April edition of BPI News, the dates for the show next year are the 16th to 19th of March. www.photographyshow.com

Hang Tag

Photographic Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

21/08/2013 13:56

T48046 Panasonic_A4_Cling.indd 1

A4 Cling

British

21/08/2013 13:59

Supported by

Industry news Items shown are for reference only and are not to scale

6 June 2018 | BPI News

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Print News

Tetenal Engineers setting up Epson SureLab SL-D3000 printers at Framing Success

PROFESSIONAL PHOTO LAB FRAMING SUCCESS FULLY COMMITS TO DRY LAB SOLUTION FROM EPSON After a successful trial period with the Epson SureLab SL-D3000 the professional photo lab switches its wet lab to a complete inkjet solution with Epson's latest technology

Professional photo lab Framing Success have recently converted their entire photo production to a dry lab solution from Epson.

After years of relying on wet labs, business owner John Martin decided to test how the dry lab alternative, the Epson SureLab SL-D3000, would compare to their current solution.

Based in Salfords, near Reigate, the business specialises in photography services for universities, colleges and schools where excellent print results are always key, making quality a main factor to test during the trial period.

Lab Manager Bob Sears explains the details behind the equipment trial: ”We had a loan unit for seven weeks

earlier this year which gave us the opportunity to test the Epson SLD3000 before fully committing to it and converting the entire business.

However, I must admit that it didn’t take long for us to decide that the quality of this machine is top class and switching our production completely to dry would actually bring many more benefits.”

Shortly after the trial with the loan unit, the professional lab was determined to take the step and switch their work flow ‘from wet to dry’. The team went ahead and committed to purchasing Epson SLD3000 machines to replace all their wet labs. In addition, to supplement the D3000 printers, Framing Success purchased a number of Epson SL-D700 printers from their photographic supplier, Tetenal.

Business owner John Martin explains: "The SL-D700 printers provide great

extra flexibility and resilience for our print production while being portable enough to be used when photographing on location."

Lab Manager Bob emphasises how the Epson SL-D3000 delivers quality levels that were impossible to achieve with their previous wet lab solution: “We noticed that the whites are very clean and much crisper than those we produced with our wet lab.

It’s great to see that we can not only keep our high-quality standards but even exceed them in some areas.”

Bob further explains how the new production set up is beneficial for the entire team and how it has helped to make the internal work flow more flexible for everyone: “Usually we are around four to five people in the lab but during busy periods it can be up to twelve people at the same time which means we need to be able to rearrange the workflow.

"Our new Epson system is much more user friendly than the previous one, it doesn’t require the handling of chemicals so is much safer, cleaner and environmentally sound than the wet labs."

Looking back at the installation of the new equipment, Bob underlines how smooth the process was for the lab and how Tetenal contributed to making it an easy switch: “It was great to see that Tetenal’s aim was to set up exactly the workflow we were aiming for. We had Tetenal’s Technical Team set up the machines during a two day install and even take care of our old wet lab which made it a very easy process for us.”

Official Distributors of Epson Photographic Print Solutions

Bob Sears, Lab Manager, Framing Success

Distributed in the UK by Tetenal Ltd

Our new Epson system is much more user friendly than the previous one. It doesn’t require the handling of chemicals, so it's much safer, cleaner and environmentally sound than the wet labs. With training, a larger number of our staff can work with the Epson machines, whereas the wet lab required maintenance carried out by someone with professional knowledge.”

TEL 0116 289 3644 marketing@tetenal.uk.com

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TEL: 0116 289 3644

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www.tetenaluk.com

BPI News Product Focus

GET UP CLOSE & PERSONAL WITH SIGMA’S NEW 70MM

The Japanese lens specialist’s latest ‘Art’ series lens in the 70mm f/2.8 DG Macro comes into focus with the promise of a ‘breathtaking visual experience’ and razor sharp macro performance. UK General Manager Graham Armitage tells the trade why it should be added to your stock this summer

T

he long awaited first macro lens in Sigma’s equally long running ‘Art’ series of high quality optics, which put performance first, has arrived.

The new Sigma 70mm f/2.8 DG Macro Art lens is available in Canon, Sigma and Sony E-mounts and builds on the heritage of its Sigma Macro 70mm f/2.8 EX DG predecessor, while being updated in its new form, according to the manufacturer.

Clever ‘under the bonnet’ features include an extending, floating, twogroup focus mechanism, said to minimise aberration and produce optimal results at all focal lengths. The price of such performance: an affordable £499.99, SRP. It’s also worth informing your photographer customers of the fact that this lens is compatible with Sony E-mount cameras with full size sensors and Canon’s Lens Aberration Correction function, also. Over time, Sigma says that it has plans to offer Sony E-mount versions of every full frame prime lens currently in its Art series line up, from 14mm to 135mm.

Furthermore the lens is compatible with optional Sigma tele converters: its TC-1401 allows the lens to be used as a 98mm f/4 mid telephoto macro lens with autofocus functionality, while the TC2001 allows it to be used a 140mm f/5.6 mid telephoto macro with manual focus.

OPTICAL PERFORMANCE A PRIORITY Weighing a reassuring 515g, the Japanesemade lens’ construction is comprised of two FLD glass elements, two SLD glass elements, and one element with a high rate of ‘anomalous’ partial dispersion and a high index of refraction. Additionally, two aspherical lens elements help increase resolution at close shooting distances. For those without a degree in optical science, the above translates as the lens delivering razor sharp focus and beautifully rendered ‘bokeh’ (shallow depth of field), free from colour streaking. User adjustments can also be made with great speed and low noise, thanks to a ‘focus by wire’ system – for example, one that eliminates the direct mechanical connection between the

Right: Motoring ahead... sample shot taken on Sigma’s new 70mm f/2.8 DG Macro Art lens reveals a subtly shallow depth of field, with bags of detail up front where it counts

focus ring and the focus drive system – plus a newly developed motor. The advantage here is that full time manual focus is available even during auto focus, allowing the photographer to make minute, precise adjustments via a turn of the focus ring.

“We’ve made optical performance a priority with this lens, as it is with all of the optics in our ‘Art’ series,” adds Sigma UK General Manager Graham Armitage.

“We’ve made optical performance a priority with this lens.

The bottom line is that it delivers a top level performance at every shooting distance.”

Sigma UK General Manager Graham Armitage “It’s perfect for portraiture, naturally, but moreover it’s ideal for owners of Canon, Sigma and Sony cameras to get up close and personal with a diverse range of subject matter. The bottom line is that the 70mm f/2.8 delivers a top level performance at every shooting distance.”

Rounding off the package is a dust and splash proof design (in the case of both Canon and Sony fits), brass bayonet mount and, for Canon and Sigma fits only, compatibility with Sigma’s own Mount Converter MC-11 as well as its USB Dock, thus ensuring a degree of

future proofing. The lens has also been thoroughly evaluated using Sigma’s own ‘A1’ MTF measuring system.

Speak to your local Sigma rep for more on why the Sigma 70mm f/2.8 DG Macro Art lens will be an ideal ’fit’ for your customers. The Canon mount is available now, the Sigma mount arrives this month, while the Sony FE mount is to be advised. www.sigma-imaging-uk.com

At a glance: Sigma’s 70mm f/2.8 DG Macro Art lens n Available in Canon, Sigma and Sony E-mount fits (Canon and Sony mounts have dust and splash proof design) n Minimum focusing distance 25.8cm n Fast AF with full time manual override n Brass bayonet mount n Made in Japan n Evaluated with Sigma’s own ‘A1’ MTF measuring system n Available mount conversion service n Provided accessories include lens case and hood n Suggested retail price £499.99

All lenses sold via Sigma Imaging UK come with the benefit of a three year limited warranty. www.sigma-imaging-uk.com 8 June 2018 | BPI News

www.bpinews.co.uk

News

CANON SUMMER CASHBACK TO ENCOURAGE REPEAT TRADE Not content with a Canon photographer taking one of the standout shots at last month’s Royal Wedding and its DSLRs being used to film animated movie Isle of Dogs, the manufacturer has launched a seasonal cashback campaign which began middle of May and ends on August 31st – in essence, running all summer long.

As you may already be aware if you’re a participating Canon retailer, there are two ‘hooks’ to its seasonal campaign this time around. There’s the initial lure of a cashback amount of up to, for example, £85 (on, say the EOS 77D or LEGRIA HF G26 camcorder) redeemable against a one-off purchase… and all straightforward enough.

However, to encourage repeat custom, there’s the alternative option for your customer to hold off on claiming the cashback straight away and to instead go for a ‘Cashback Boost’. This is claimable upon purchasing a second product from the retailer they purchased the first promotional product from (with customers having until 16th October this year to make that second purchase).

Thus, for example, instead of getting £85 cashback for just buying an EOS with the EOS M50 mirrorless camera 77D and not returning, the same > Shoot superb customer could get a cashback boost 4K movies and photos.

Enjoy smooth fast and precise to £110 under the same >scheme, autofocus thank if to Dual Pixel CMOS AF. > Automatically share your stories with they buy a second Canon hardware seamless connectivity. product. The caveat is that they need ePHOTOzine to choose the ‘Cashback Boost’ option when submitting their claim during the claim period for the first purchase.

Regular cashback claims need to be submitted by September 30th, 2018, while ‘cashback boost’ claims need to be submitted by 16th October. with the EOS 4000D Apart from six DSLRs (EOS 7D Mark > Intuitive and easy to use.

II, 77D, 800D, 200D, 2000D and 4000D), > Easily captur e stunnin g images, with natural background blur, even in tricky light. (in the EOS three mirror-less cameras > Turn those moments of inspira tion M6, M50 and M100) are into also creative covered films in Full HD. > Instant ly transfe by both schemes, as are two PowerShot r photos and movies to your smartphone for easy sharing . compacts in the G7 X Mark II and SX730 HS, plus two video cameras in the LEGRIA GX10 and HF G26. Three PIXMA and SELPHY printers, three binoculars, eight lenses and a Speedlite in the 430 EX III are further included.

Speak to your local rep for more information. For the full

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MEMORY New face at the RPS ENDURES FOR SAMSUNG The venerable institution that is the Royal Photographic Society has appointed its first ever Chief Operating Officer in Mike Taylor (pictured), who arrives from the charity sector, bringing with him experience in running not-forprofit-organisations. Mike’s appointment, which commences June 18, coincides with a renewed focus on education for the RPS and its move from Bath to a new headquarters in Bristol’s creative quarter.

“I am delighted to be joining the RPS at this important time in its history,” enthuses Mike. “We will raise our profile and status and reach out to the wider public. This will fulfil our objectives and enhance our global reputation

for promoting photography of the highest standards. The new building will be the catalyst for a major programme of workshops, lectures and exhibitions.’’

RPS Chief Executive Dr Michael Pritchard FRPS is moving to a new position as Director of Education and Public Affairs. The Society says that this role will be crucial in delivering a strengthened education offering and fulfilling the Society’s obligations under the Royal Charter.

Michael remains the main point of contact for external organisations, partnerships and the media. www.rps.org

Despite having let slip its grip on camera manufacturing, the Korean electronics giant is still providing storage options for cameras (or related microSDHC/microSDXC requiring devices), and moreover camera retailers. The latest offering is a new Samsung Pro Endurance Card which is says is built for ‘intensive video’ applications, and, in its 128GB capacity, can boast a whopping 43,800 hours of continuous video recording – which is being described by the brand as ‘industry leading’. Read speeds of up to 100MB/sec are claimed to be possible, as is Full HD and 4K video recording at write speeds of up to 30MB/sec. SRP’s for the fingernail-sized cards are £30.99 for the 32GB card, £58.99 for the 64GB and £111.99 for the 128GB. For more information, pay a visit to www.samsung.com/memorycard

BPI News is your mouthpiece to the photo trade, so use it! Send your press releases and news items direct to: info@bpinews.co.uk 10 June 2018 | BPI News

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BPI News Product Focus

Go ‘Rogue’ with XP Distribution US firm ExpoImaging is offering the trade portable light shaping tools in its Rogue FlashBender 2 and ExpoDisc 2.0, as seen at The Photography Show in March – and available now via XP Distribution. We discover why they’re perfect photo accessories for re-sellers…

P

hotographic accessories provide an excellent opportunity for an easy, extra sale – especially if such products provide a quick, effective and moreover inexpensive means of improving the quality of your customers’ photographs in one fell swoop.

Enter the ExpoDisc 2.0 and Rogue FlashBender 2, as seen by BPI News at The Photography Show in March, where Director John Baker of US firm ExpoImaging was demo-ing the products on XP Distribution’s stand. The leading distributor can not only help you with stock of the above – examined in more detail below – but also aid in point of sale and display materials.

At a glance: Rogue FlashBender 2 n Makes a reflector, gobo (‘goes before optics’), snoot or softbox n Attaches quickly and securely to a flashgun n Kits include a FlashBender Reflector and Diffusion Panel n Packs flat and is lightweight with it, therefore making for an ideal travel accessory

ExpoDisc 2.0 n Professional white balance filter n Saves your customers time in editing photos

A FLEXIBLE, EASY-TO-SELL SOLUTION Capable of being quickly attached to your customer’s flashgun (or removed from it) via a simple strap/ band, the Rogue FlashBender 2 is described as a portable lighting tool for Speedlight enthusiasts.

In its most ‘basic’ form this arrives as a lightweight, shapeable reflector or soft box kit that, when unpacked, can be wrapped around the flash itself, or used to angle or bounce the light emitted from said flash. Apart from the fact that it attaches to the flashgun quickly and very easily, the FlashBender 2 kit also packs completely flat, so is a perfect accessory for travel photographers, or indeed any of your customers heading off on summer holidays who want to be able to achieve more ‘professional’ looking portraiture quickly and

n Consistently produces excellent colour in natural, artificial, studio, plus mixed lighting environments n Easier to use than a grey card, white card or calibration target inexpensively. VAT inclusive prices start from around £29.95 for a small reflector.

For those seeking a larger yet still portable solution for studio quality lighting on the go, there is the bigger XL Pro Lighting System option (See left), again bearing the FlashBender 2 branding. SRP is around £95.

The Rogue range from ExpoImaging also includes 2-in-1 Collapsible Reflectors in Super Soft Silver or Natural white – the ‘Super Soft Silver’ providing a bright, even light, avoiding the harshness sometimes witnessed with shiny silver reflectors.

Circular reflectors in both options are available measuring 32-inches (80cm) or 20x40-inches (50x100cm) as desired. SRP is £29.95. Other clever portable solutions include Rogue Flash Gels, supplied in a combo kit that includes colour effects and correction filters. The gels (£26.99 SRP) are, once again, quickly attached via provided bands, as is the Rogue 3-in-1 Flash Grid (just shy of £40 SRP), which produces 16, 25 and 45-degree spots, as the photographer’s creativity demands.

If your customers need encouragement to buy, or inspiration for the product’s use, then 40+ free to watch lighting videos can be found at www.rogueflash.com/collections/videos

A ‘Flash’ display: ExpoImaging’s Director John Baker introduces the FlashBender 2 range. There’s an opportunity for a similar set up in your own store, so customers can get a good look at the products out of their boxes

Two-of-a-kind: Left, the Rogue 3-in1 Flash Grid, with ExpoDisc 2.0 shown on right

Finally, likewise suitable for travel thanks to its compactness and portability, is the ExpoDisc 2.0 from ExpoImaging.

This is described as a simple-to-use professional white balance filter that allows photographers to easily set a custom white balance, meter for exposure and even dust map the image sensor. The idea is that the photographer then saves time when editing photos or videos. Attaching to the front of the camera lens, it’s available in 77mm and 82mm diameters. SRP is circa £45.

Members of the photo trade wishing to place an order or simply find out more about the above items are directed to contact XP Distribution via sales@xpdistribution.com or on 0330 440 0189. www.xpdistribution.com

Order stock of the FlashBender 2 and ExpoDisc from XP Distribution on 0330 440 0189, or via sales@xpdistribution.com @bpi_news

BPI News | June 2018 11

News

WITH THESE AMBASSADORS, NIKON IS SPOILING US The photo giant’s line up of photographic ambassadors – appointed to help promote the brand’s message to current and potentially future Nikon customers, and regularly witnessed giving talks at The Photography Show – has swollen with the appointment of two new names: entertainment photographer Conor McDonnell (top images) and award-winning wedding photographer Ross Harvey (bottom images).

Since quitting his day job in 2010, Ross has garnered a bunch of wedding photography accolades, as well as receiving critical claim acclaim for his documentary style street photography, according to Nikon. Conor meanwhile has photographed touring musicians including pop favourites Calvin Harris and Ellie Goulding, as well

as photographing Kanye West and Kim Kardashian. He’s also passionate about environmental issues, says the manufacturer, supporting explorer Pen Hadow on his 2017 Arctic Mission, as well as being an ambassador for the WWF. The new guys join current Nikon Ambassador for this year Amy Shore, a Leicester-based automotive and lifestyle photographer.

“Since the launch of the Ambassador scheme in 2013 we have seen some amazing talent in our line-up,” says Jeremy Gilbert, Marketing Director at Nikon UK. “Through the ambassadors we are able to engage with our customers but most importantly, inspire enthusiasts to take a step up with their photography.”

More info can be found at: https://nikoninframe.co.uk/ambassadors

DNP IS ‘HOT’ FOR MAC

Japanese print specialist Dai Nippon Printing – DNP as it’s better known to the UK trade – has launched a Mac driver for its Hot Folder Print (HFP) utility, plug and play software designed to enable printing on DNP’s dye sublimation photo printers – and matching the functionality of the Windows version. As present users will be aware, the utility works as follows: when a compatible image file is copied to a monitored folder it is sent to an attached printer for output. Each monitored file folder has a simple name – such as ‘6x4’ – that refers to the output size that will be produced. HFP prints a copy of each image and then moves the image file to an archive folder. Archive folders are created automatically for each day that HFP is utilised. The utility can also be used to control colour settings and auto correction options, as well as the ability to add borders to an image.

New functions found on the latest Mac version are the ability to drag and drop images directly into the user interface, produce a narrow 2x6-inch print format on DNP’s DS620, RX1 and DS40 printers, manually crop and rotate each image, or easily change the language setting in the hot folder software. Further new functions include partial matte prints on the DS620 and DS820, email notifications warning of ‘low media remaining’, an online software update, automatic firmware updates upon start up, control over HFP import/export settings, the customisation of a Hot Folder’s location, the introduction of panoramic prints on the DS620 and DS820, and, leading on from that, a pop up warning message when the media is insufficient for printing panoramic prints. DNP adds that the above improvements and new features are in response to customer feedback.

Speak to your local DNP rep for more, or simply visit: www.dnpphoto.eu

BPI News is your mouthpiece to the photo trade, so use it! Send your press releases and news items direct to: info@bpinews.co.uk 12 June 2018 | BPI News

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News

RELEASE DATE AND PRICE FOR SIGMA’S ARTY OPTIC The third party lens manufacturer has revealed price and availability for its new Sigma 105mm f/1.4 DG HSM Art series lens, which boasts the longest focal length of its f/1.4 Art lens line up. Sigma says the flagship optic combines ‘outstanding resolution with a beautiful bokeh effect’ that has been designed with great care to ensure that both the in-focus and out-of-focus areas of a photograph are equally satisfying to the eye.

Arriving this month and incorporating 17 optical elements in 12 groups – an uncommonly large number for a prime lens – pricing has been set at £1499.99 SRP. Available on launch in Sigma, Canon and Nikon mounts, a Sony fit compatible with full frame

E-mount cameras is also promised, at a date yet to be decided.

With the lens itself sporting a brass bayonet mount and a dust and splash proof structure, plus a water and oil repellent coating on the front of the lens that is claimed to make cleaning easy, provided accessories include a case, removable Arca Swiss-compatible tripod socket, plus protective cover. It’s also worth mentioning that the Canon mount version is compatible with the Canon Lens Aberration Correction function.

Turn to page 8 of this issue for more lens news from Sigma. www.sigma-imaging-uk.com

LONDON CALLING FOR NIKON

Nikon has teamed up with the Nikonowned robotics company MRMC, along with Lenstore and Henry Stuart from Visualise, who shot the project, to create the biggest ever time lapse of London’s skyline, taken from the roof of Canary Wharf ’s One Canada Square.

Over a 24-hour period and across a 155-degree view, more than 6,240 photos were taken, which were then stitched together to create the incredibly detailed panorama, as shown. This level of detail was achieved by combining a Nikon D850 and AF-S Nikkor 300mm f/2.8 lens with MRMC’s robotic Ulti-head in order to precisely repeat the same pattern of photography, 260 times per hour, for 24 hours. The finished composite image is said to show the colours of London changing across the hours, from sunrise to sunset, ‘with all the shades the capital has to offer in between’.

14 June 2018 | BPI News

“We’re thrilled to be involved with this unique project,” says Nikon’s Marketing Director Jeremy Gilbert.

“The Nikon D850 captured London in incredible detail in challenging conditions. Finding the best combination of camera, lens and precise motion-control was essential for this project and we are proud to have been integral to its success.”

As inspiration for your own panorama-loving photographer customers perhaps, a slideshow showing London’s skyline changing over the 24-hour period the stunning shot was created can be viewed here: https://www.lenstore.co.uk/ vc/24-hour-london/ www.nikon.co.uk

LUMIX G TRIO GET FIRMWARE BOOST

Panasonic has tweaked the performance of three of its mirrorless cameras in the Lumix DC-GH5, DC-GH5S and the DC-G9 via a new firmware update. Stated improvements include better autofocus performance, the adding of a new monochrome mode amongst its cameras’ Photo Styles options, plus upgraded sound quality for shooting video. Direct your Lumix-loving customers to the links below for them to find out more, plus be able to access such enhancements for the GH5, GH5S and G9 respectively: www.panasonic.com/global/consumer/lumix/gh5_firmware.html www.panasonic.com/global/consumer/lumix/gh5s_firmware.html www.panasonic.com/global/consumer/lumix/g9_firmware.html

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BPI News Product Focus

THREE REASONS WHY YOUR BUSINESS NEEDS PHOTOXPORT

If you’re looking to add a revenue stream, its new Noritsu, Citizen and Pixel Tech products are perfect

F

or the past three months it’s been new product after new product from Leicester’s printer specialist PhotoXport. These include new Noritsu labs, a Citizen based SnapFoto instant print system tailored to mobile phone printing, plus, last month, the introduction of ID Photos Pro 8 software to help the photo trade rise to the challenge of – and realise the profitable potential in – changes in online passport application procedure. With the above in mind, we speak to PhotoXport MD Derek Fieldhouse, who outlines three reasons why you’ll want become a trade partner…

Greens are good for you... and for your business... if they come via PhotoXport that is

CITIZEN BASED SNAPFOTO

ID PHOTOS PRO 8 SOFTWARE You’ll already be aware of new procedural changes introduced by the Passport Office last month that now let applicants upload a digital photo with their application form. To avoid its retail partners missing out on such revenue, PhotoXport has worked with the company Pixel Tech on its own solution in ID Photos Pro 8 software, complete with ePassport and photo code feature. It’s offering customers a printer and software bundle, so they have all they need to start producing Passport Office-compliant photo ID. ID Photos Pro 8 is one of the fastest and most precise tools on the market, according to PhotoXport’s Derek, who claims that only 10 seconds are needed from loading an image, to its verification, to the final print. The software also has a built-in database affording access to over 250 formats from more than 80 countries.

Naturally, there is an opportunity here for photo stores to profit, both from print and a digital file, the latter of which of course costs the retailer nothing, beyond the initial investment and their time. “We anticipate there will be a lot of people who will want this feature in their store,” says Derek.

So don’t miss out – get in touch now.

The second recommended PhotoXport solution pairs a Citizen CX-02 dye sub photo-printer with a SnapFoto tablet, enabling photo retailers, phone retailers and mini labs to have an efficient, easy instant photo kiosk printer, with unique smart phone connectivity as described below, offering instant prints from mobile phones and providing the customer with quality prints in seconds.

Further benefits include a combined footprint of just 275x366mm – the exact same as the Citizen CX-02 dye sub printer that makes up its chief component – ensuring the compact SnapFoto’s perfect for a broad range of retail spaces. On top of this, specially developed software ensures a user-friendly interface, and one that doesn’t rely on any form of dedicated mobile app to communicate with and transfer images between mobile devices and the unit. In fact the device broadcasts its own dedicated SSID signal, making for simple Wi-Fi connectivity and a familiar, secure and seamless experience for the end user. The result is hassle free print operation and one

“We anticipate there will be a lot of people who will want a Passport Office compliant ID photo feature in their store.”

PhotoXport MD Derek Fieldhouse that consistently delivers excellent print quality. Speak to the team for more.

NORITSU GREEN III & IV Don’t have the volume of orders to make a sizeable investment in a wet lab a possibility, but still want a workhorse capable of delivering prints quickly, economically and moreover profitably?

PhotoXport started taking orders for the new Noritsu Green IV and Green III labs back in March, and demand continues to be sky high.

Derek describes the Green IV has having ‘loads’ of new features. It’s an evolution of its well received Green Simplex that is smaller yet features a 12-inch track, compared to the 10-inch track of the Simplex. This means it is able to produce prints up to 12x69inches. An external cassette adds versatility and allows the loading of up to three different paper sizes at once.

The second product is Noritsu’s Green III, described as similar to the Green II, apart from the fact that it can issue a longer print, at 12x55-inches. It has a paper loop on the back that allows it to produce the lengthier output, hence the possibility for a broader range of profitable print orders. To enquire about any of the above and place an order, call PhotoXport now on 0116 2675907. www.photoxport.com

Find out more from PhotoXport about Noritsu, Snapfoto and ID Photos Pro 8 software. Call 0116 2675907 now! @bpi_news

BPI News | June 2018 15

BPI News Product Focus

ALL SET FOR A SUMMER OF PHOTOGRAPHY In tandem with our seasonally themed business advice feature this issue – see page 28 – we round up some key outdoor and travel friendly product releases from the past few months that suggest themselves as a perfect addition to a photo specialist’s stock-list this summer…

T

hink travel and summer holidays, and in terms of photographic kit we’re already thinking small, lightweight, convenient and, of course, robust. Those criteria apply whether we’re talking about camera bags, tripods, photo accessories, lenses or the cameras themselves. The onset of warmer months and the opportunity to travel to sunnier climes, if only for once a year, will have photo enthusiasts digging their kit out of hibernation, and wondering whether they need to augment what they already have, update or completely upgrade. With this in mind, there is seemingly plenty of opportunity – and, moreover, reason – for the switched-on manufacturer and retailer to get their products in front of, and in the hands of, potential customers.

So what should you be considering to maximise the chance of a sale, and of resultant profit? Without wanting to teach our proverbial grandmother to suck eggs, we’ve rounded up a bunch of product suggestions we feel ideally suited to taking advantage of the season and making a summer sale.

HAVE CAMERA, WILL TRAVEL An obvious suggestion for photographers wanting lightweight kit, that nevertheless will deliver quality shots of their travels they’ll want to treasure, is a mirror-less camera. Olympus arguably pioneered the travel friendly mirror-less camera with its launch of the digital PEN back in 2009 and its latest iteration in the video blogger friendly E-PL9 continues that tradition of portable gear that will deliver a performance comparable with a SLR. Points to mention to your customers regarding this newest example include a touch screen LCD that can be angled to face the subject, as well as 4K video and its maker’s Art Filters digital effects modes. It’s not just about selfies by travel landmarks however, as an ‘Advanced’ mode accesses multiple exposure, focus bracketing and HDR options.

Alternative sales options in a similar price bracket include Canon’s EOS M50, which sits closest to the M100 in

the existing range and is Canon’s first to feature 4K video. Also worth pitching are the 24-megapixel resolution from an APS-C sensor plus Dual CMOS AF tech that has trickled down from Canon’s DSLRs, covering up to 149 AF points for greater accuracy. A further option is Fuji’s X-E3, its manufacturer’s smallest mirror-less on launch, but nevertheless one that has big ideas thanks to a 24.3MP APS-C chip, 3-inch touch screen and EVF, plus Raw support and, again, 4K video.

Connectivity is via NFC, Wi-Fi, plus, in

another first for the brand, Bluetooth.

The Fuji doesn’t have weather sealing however, unlike Panasonic’s pricier alternative in the Lumix DC-G9, which is splash, dust and freeze proof and features a 20.3MP Four Thirds sensor without low pass filter, improved

Mirror-less cameras, such as recent releases from Canon in its M50 (top left) and Olympus E-PL9 (right) make obvious travelling companions for your customers who want to improve their holiday snaps

For more on the photo kit mentioned here, contact the respective representatives of the brands, manufacturers and suppliers 16 June 2018 | BPI News

www.bpinews.co.uk

Summer Stock Recommendations stabilisation, equivalent to 6.5 stops plus an 80 megapixel composite mode. Also offered are 4K video, plus continuous capture speeds of either 20fps or 60fps dependent which AF mode is selected.

For those customers of yours who don’t want the bother of changing lenses on their travels and just want to be able to lift their camera from their bag and point and shoot, with a wide range of framing options available thanks to a decent focal range being provided, there is of course the all-in-one or bridge camera option.

We’ve rounded up a bunch of product suggestions we feel ideally suited to taking advantage of the season and making a sale.”

As well as mirrorless, bridge cameras including Panasonic’s FZ2000 (right) are great for summer trips as they avoid the need to carry multiple lenses. Its broad focal range can do it all

Toughened travel cameras, such as those from Nikon and Panasonic (shown above and top right) are a lot of fun, and suitable for use on both the beach and in the pool – so another potentially strong summer seller!

These range from the sub-£300 likes of the 50x zoom Canon PowerShot SX540 HS with its 3-inch LCD but no eye-level viewfinder, to the mid range Nikon Coolpix P900 – long-in-the-tooth by current standards but offering a whopping 83x zoom as well as a tilting screen – and on to the similarly priced Kodak Pixpro AZ901 with its 90x equivalent reach. For those with more to spend who want to capture video just as comprehensively as stills there is the Panasonic FZ2000, with its larger one-inch sensor married to a 20x optical zoom, touch screen monitor, EVF, plus 4K video and 50fps capture speed.

Conceivably all your customers might need, unless they want to possibly blow the budget for next year’s holiday and

plump for a Sony RX10 IV, again with a one-inch sensor and with a 25x optical zoom, eye-level viewfinder and touch screen. In short, there are numerous options to suit numerous budgets.

Finally, another obvious option for the holidaying photo enthusiast that you might want to make sure you have sufficient stock of is the travel zoom or toughened compact – suitable for handing to the kids and splashing around in the pool with. Panasonic has just launched the FT7 in the nick of time for summer sales (see page 4 of news for more), while Olympus is still fielding its year-old TG-5 model. Key features here are a bright/ fast f/2 lens, anti fog filter – pitched as ‘double glazing for the camera’ – along with built-in Wi-Fi, Field Sensor System (comprising a temperature system, manometer to measure pressure, plus a compass), focus bracketing and stacking, Full HD 120fps video and 4K video. Destruction proof capabilities include the fact that the TG-5 is shockproofed against drops from 2.1 metres in height, crush proofed to withstand weights of 100Kg, and can be utilised in temperatures down to minus 10°C. Ricoh also has its own very similar ruggedized model in the 16 effective megapixel WG-50. Available in either orange or black, the camera claims waterproofing to a depth of 14 metres, is shock-proofed against drops from 1.6 metres in height, and freeze-proof to temperatures as low as -10°C. Full HD video shooting at 30fps, 5x optical zoom lens (offering a focal range equivalent to 28-140mm equivalent in 35mm terms), six macro lights arranged in a circle around the lens, plus a 2.7-inch LCD, on which brightness can be adjusted, complete the package.

A further attractive alternative is the Nikon Coolpix W300, an all-

weather model. Its own features include the ability to shoot 16 megapixel photos and 4K or 1080p video at underwater depths of up to 30 metres without additional housing, or at -10°C on land.

The camera is also dust proof and dropproofed from heights of up to 2.4 metres, while it features a wide-angle 5x optical zoom and bright f/2.8 maximum lens aperture. A Tool button automatically displays GPS, number of steps taken, altitude/depth plus air pressure/water pressure readings on its monitor.

SUPPORTING SALES So you’ve sold them the camera – how about a means of support to go with it?

You want to sell them tripods, monopods, and moreover any device that keeps their camera kit and horizons steady and level, with ease and swiftness of set up plus portability being a key factor. A relatively inexpensive (circa £100) option for your customers here is the Benro Slim Travel Tripod which offers a very compact solution for the travelling photographer in that instead of the legs folding, as with a traditional tripod, here they flip up, enveloping the centre column. Dependent on your customers’ budget they can choose from lightweight aluminium or carbon fibre versions. If they’ve a bit more budget you might like to direct them to the Manfrotto Element Carbon tripod, which provides versatility via three leg angle positions and aluminium ball head. The ball head mounts an ArcaSwiss type quick release plate to ensure equipment is balanced when using zoom lenses. Your customers can opt for either a 4Kg or 8Kg ‘pay load’ and they also get a carry bag included to transport it in.

we’ve flagged up. While, for further inspiration, also consult the archive of back issues of BPI News at www.bpinews.co.uk @bpi_news

BPI News | June 2018 17

Summer Stock Recommendations

If they’re smartphone or tablet photographers, they might want to take a look at a solution from a new kid on the retail block and explore the offering of the Pica-Gear Pica-Pod via new UK distributor InfinityX. This is a modular solution for those shooting with CSC’s, action cameras, smartphones or all three at once. With a load capacity of up to 5Kg, the extendable system features brass screw inserts and foldout aluminium tripod legs. Likewise unforgettable is the modular TriadOrbit we featured last issue from XP Distribution that can support everything from cameras to lights; again this is easy and quick to set up yet strong and sturdy, with an adjustable footprint, low centre of gravity and a weighted base. Each leg of a Triad base has four ratcheted positions that provide a pitch of up to 65 degrees, to accommodate uneven surfaces, or tight stacking.

Outdoor friendly camera supports range from the modular TriadOrbit (previous page), through the Manfrotto Element Carbon (right), to the inexpensive and portable Benro Slim travel tripod (left)

would suit the holidaying snapper, as it comes with a shoulder strap, as well as being constructed from hard wearing moisture and heat resistant materials.

Five colour combinations are also available, so there’s bound to be at least one your customers fall in love with.

If they’re planning on pounding the streets on a city break meanwhile, then they may well benefit from checking out Manfrotto’s Street Bags, which start from just £20. Choose from a Sling/Waist Pack

PACKS ‘N BAGS We receive as many press releases for camera bags and backpacks at BPI News as we do for cameras themselves, so it’s worth rounding up a few suggestions for your customers’ summer photography here. There are many possibles we could have included here as examples.

So here are just a few. Billingham has had a busy release schedule these past few months, but its retro, pouch-like ‘72’ bag is still one of our favourites and

Bags of ideas from BPI News: Direct your holidaying customers to the Manfrotto Street Sling (above) for all their gadgets, or something more traditional like the Think Tank Signature (below left) or Billingham 72 in posh burgundy (below right)

for a premium CSC or entry level DSLR, while a Street Pouch houses a CSC with lens attached plus two additional lenses, or a DSLR with standard zoom affixed.

Gitzo was also recently punting its own Century Messenger bags. Italian made and released in celebration of the brand’s 100th birthday these are more expensive but oh so chic and come in a choice of either ‘Traveller’ or ‘Compact’ options, able to house a DSLR or CSC respectively,

or even a DJI Mavic Pro drone. Also appealing to the fashion conscious this summer is the ‘ONA’ bag range from JP Distribution, which we featured back in April. Your customers can chose from a high capacity backpack in the waxed canvas Big Sur, a shoulder bag, aimed at mirror-less and instant camera called ‘Bond Street’, plus Bowery and Bowery 50/50 messenger-style bags (so-called because construction mixes leather and waxed canvas). Additional ONA bag options include the Camps Bay backpack that holds a DSLR with 70-200mm lens attached; the Crosby shoulder bag which features full grain leather, solid brass hardware and bright colour details; and the satchel-like Prince Street available in crimson and camouflage. Lastly from ONA, there’s the leather Presidio camera strap, which is worn across the body and is designed for equipment up to 6lb.

Slightly more affordable again are Tenba’s Solstice backpacks, suited to the outdoor photographer looking to pack an array of gear and with three size options available in the 12L, 20L or 24L, successively increasing in size.

As with many of its ilk, the interior is fully adjustable and even the smallest pack can house a DSLR, mirror-less camera or DJI Mavic drone, three to four lenses plus iPad Mini.

Think Tank offers an alternative in its ‘Signature’ bag, which is a modernized yet hand-sewn version of the classic shoulder bag, boasting weather protection and durability and with a tactile feel.

Two sizes are available in a ‘10’ or a ‘13’, referring to the size of tablet that can be stashed inside, while DSLR and lenses can also, of course, be housed alongside.

Of course, in addition to the above there are a myriad other accessories you could be selling to photographers this summer, including spare batteries, travel chargers, memory cards – we’ve examples of each of these in our news pages this issue – and more. What about protective lens covers or UV filters for example, along with adjustable camera straps from the likes of Black Rapid. When you think about it, the list of possibilities is almost as endless as summer holidays used to seem like when you were a kid.

BPI News is your mouthpiece to the photo industry. Send your news and views now to info@bpinews.co.uk 18 June 2018 | BPI News

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BPI News Product Focus

Get ‘shirt-y’ with the DPS Group & Epson this summer!

BPI News focuses on the new Epson SC-F2100 garment/T-shirt printer, available to the DPS Group’s retail trade partners seeking an additional revenue stream with great margins this summer. MD Maneesh Patel advises you to book at demo at your earliest convenience…

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s we saw demonstrated at The Photography Show back in March, Kent based print specialist and re-seller DPS Group is offering retailers the ability to expand their print offerings, customer base and bottom line into the bargain – courtesy of Epson’s new garment printer, the SureColor F2100. This replaces the former F2000 model (covered in BPI News, September last year), formerly the best selling direct-to-garment printer on the market, according to its manufacturer.

Reinforcing the impression that the DPS Group is a one-stop shop for all your printing needs, the newer, purpose-built Epson SC-F2100 is likewise a direct-togarment (‘DTG’) printer that lets you easily and quickly print T-shirts and other fashionable items on a dedicated machine. The new model comes with added features and an improved workflow.

It thereby potentially opens up another profitable revenue stream for your business as we head into the (hopefully) warmer summer months, with the promise of holidays abroad. The device is not one just for print shops either, but also for photo stores and mini labs seeking to add a profitable revenue stream.

BOOK A DEMONSTRATION “We would like to invite the trade to witness a demonstration of the F2100 in our showroom,” enthuses DPS Group MD Maneesh Patel. “This is a high-end device for printing on garments ranging

At a glance: Epson’s SureColor F2100 garment printer Fresh off the printer and ready to wear… the DPS Group’s MD Maneesh Patel (pictured) gets to grips with Epson’s profit-boosting F2100

Book your demo now! The DPS Group have a dedicated demo area and are waiting to discuss how Epson’s garment printer will provide the ‘perfect fit’ for your own business...

from 100% cotton to 50/50 fabric blends; forward looking retailers can invest in them to add another revenue stream to their business. Installing a T-shirt printer would also enable retailers to take their first steps toward printing their own high quality, bespoke garment designs, thereby enabling, if desired, bespoke fashion labels to be created.”

In short, established printers can add a new, high profit product line, or photo retailers can add a device that separates them from the completion locally.

Whatever your business or its level, DTG Solutions can tailor a package to suit, with the first step being, as Maneesh suggests, a chat and a demonstration at The DPS Group’s showroom.

MEETING NEEDS, INCREASING PRODUCTIVITY The Epson SureColor F2100’s key features include an operational speed claimed as twice as fast as the previous generation, thanks to newly developed modes including Light Garment Mode, and a quick-load platen.

Garment designs will really ‘pop’ thanks to the system’s use of four colour inks plus white ink. White ink is said to be triple filtered before reaching the print head, designed to help reduce the white ink nozzle clogging, thereby ensuring greater reliability. A new integrated self-cleaning system allows the printer to do its own daily maintenance too, helping to improve

n High quality garment prints at swift production speeds n Up to twice as fast as the previous generation ‘DTG’ printer n Four colour inks plus white ink for designs that really ‘pop’ n Option to print on 100% cotton garments or 50/50 fabric blends n Epson Garment Creator Software is intuitive and thereby easy to use n Integrated self-cleaning system means less downtime for the printer

productivity by reducing downtime.

Attendant Epson Garment Creator Software is described as intuitive and easy to learn, thereby enabling a slick workflow.

In terms of delivering a dynamic looking end result, a brand new Highlight White mode on this printer achieves brighter white ink output by applying a second coat of white ink, while simultaneously printing colour ink for improved print speeds.

The above adds up to a sure-fire method of boosting your profit margins while making your business more ‘fashionable’ into the bargain… why not also use the printer for producing your own promotional staff T-shirts, for example?

To book a demo of the F2100 as soon as possible, get in touch with Dave Harrison via 020 8460 3690 or dharrison@dpsb.co.uk www.thedpsgroup.co.uk www.dpsb.co.uk

Book a demo now! Contact DPS Group’s Dave Harrison on 020 8460 3690 or dharrison@dpsb.co.uk or visit www.dpsb.co.uk @bpi_news

BPI News | June 2018 19

Minilab News

CATCH THE MOMENT & BOOST YOUR BUSINESS WITH FUJIFILM Fujifilm is being more proactive than ever when it comes to encouraging people to print, and showing them the benefits. We speak to Business Excellence Award winner Fariba Mathieson of Catch The Moment Photo & Studio in Bristol, which has turned its print business around with some clever ideas. Plus, both world-renowned pros and keen amateurs are involved in the manufacturer’s latest print promotions and incentives…

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or the past couple of issues we’ve been discovering how Fujifilm’s expertise, knowledge and business support has helped and inspired its retailer network to greater heights. Back in March it held its annual Business Excellence Awards (formerly the Business Endeavour Awards), with one of the handful of winners of the title being Bristol’s ‘Catch The Moment’ studio, run by owner and manager Fariba Mathieson. At the Conference she told those assembled how studio photography can be a huge boost to any camera shop or minilab – noting that it was an area of the business that the rise of the Internet had actually helped, as she was shooting more LinkedIn corporate photos and even portraits for dating sites as a result.

Whereas the number of prints declined in our laboratory, the additional studio portraiture fed the print volume we needed, so we could continue being a strong printing business.”

Fariba Mathieson, Catch The Moment

Catch The Moment’s Fariba Mathieson (pictured) has caught the imagination of her customers - and added a profitable portrait photography business to her existing print one - which has in turn boosted print sales!

“Over the years I’ve become a great advocate of not devaluing any of the services we have provide,” says Fariba.

“We have always provided a passport photography service going as far back as the 1990s, when we were shooting on film. By popular demand lots of our customers would then ask us if we could carry on and perhaps take pictures for their birthdays and anniversaries. This developed gradually over a period of time not only into event and wedding photography but also into studio

photography, which in some respects has levelled the playing field for our business.

“Previously we’d been processing hundreds of films a week and we needed to address the gap that had been left in our business. A loss of one roll of film equated to the loss of many, many photographs we may have printed. At the beginning of the change to digital, it was said that for every digital camera sold we were losing the revenue from 12 films per household. Before that, we were in the privileged position in

Boost your print sales in 2018! Get in touch with Peter direct on 01234 572138 or via photoprintservices_UK@fujifilm.com 20 June 2018 | BPI News

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Fujifilm Advertorial the UK of there being four analogue cameras per household… but now people weren’t putting film in them anymore.”

TAKE YOUR PASSION, AND MAKE IT HAPPEN With the big changes happening in the industry, Fariba quickly realised her business needed a different, yet compatible, revenue stream – and took action in 2001. “By developing our passion for studio photography we were able to produce studio quality passport portraits, that can now be offered for sale for £10, or digital passport shots with codes for as much as £15 – and we all know that that represents a very large margin of profit,” she continues. “So whereas the number of prints declined in our laboratory, the additional studio portraiture fed the print volume we needed, so we could continue being a strong printing business, which we have traditionally been for over 37 years. Nobody would be more surprised than I was when we were requested to attend a Christmas ball in 2017 as event photographers – and we were happy to do so. We were able to hand out prints at the event, printed on the Fujifilm DX100 Drylab Printer and everyone was coming up to me and saying ‘wow, how did you get such good quality images?’

Our reputation as event photographers has grown in Bristol and we’re invited

to do various charity functions, balls and also attend schools and nurseries.

“Basically I believe that studio photography reinforces photography as an art, and values it correctly, so it is not in any way compromised. And, if it is done appropriately with all the correct measures put in place – and this is where Fujifilm comes into it, which has

Fariba’s proactive approach to her shop won Catch The Moment a Business Excellence Award at this year’s Fujifilm Convention, to add to the other eye-catching accreditation in the shop window

particularly impressed me in terms of the Workflow Management Software that drives their machinery – it can be a huge boost to your present business. So now I do have a very strong photographic business, as well as a very much cherished and loved printing business.”

Fujifilm inspires 5,000 photographers to ‘Shoot.Print.Share’ This September witnesses the 35th Photokina taking place, complete with a few much-discussed changes regarding the exhibition’s duration, focus and intended frequency. One thing that hasn’t altered, however, is the Cologne location, or the fact that Fujifilm will be exhibiting there – this year under the slogan ‘every photo is worth printing’.

Furthermore the manufacturer has launched an open-invitation to photo enthusiasts to upload a photograph to be considered for an exhibition it will host at the show, entitled ‘Shoot.

Print.Share @ Inspire Printing’.

As a special, additional incentive, the first 5,000 submissions will get their image printed for free on Fujifilm Original Photo Paper, mounted on a square 20cmx20cm Fujifilm ‘Fujiblox’ and sent to their home address at no cost.

With the chosen theme being ‘celebrate the everyday’, photographs, taken on either cameras or smartphones, and by amateurs or

professionals, will be accepted.

The idea for the European ‘@ Inspire printing’ exhibition originates from an event entitled ‘Photo Is’ which has been run by Fujifilm in Japan for the past decade. The concept behind it all is that the manufacturer wants to encourage people to think about the different

Fujifilm is encouraging people around the world to get printing - by offering 5,000 photographers free prints of their work that will also form an exhibition at Photokina

experience they have when handling a printed photograph, and so encourage them to print their own images.

Those wishing to upload their shots – or simply find out more – are directed to www.inspire-printing.eu See also the Fujifilm advert on page 31 for further details.

Boost your print sales in 2018! Get in touch with Peter direct on 01234 572138 or via photoprintservices_UK@fujifilm.com @bpi_news

BPI News | June 2018 21

Fujifilm Advertorial

EXHIBITING EXCELLENCE: FUJIFILM & MAGNUM BRING PHOTOGRAPHY ‘HOME’ Fujifilm’s excellence in printing seems very much in the news at the moment. Last month saw renowned photographers collective Magnum partner with the manufacturer on a 10-day exhibition at London’s Vinyl Factory.

The project, exploring the universal theme of ‘Home’, was notable for having been printed on Fujifilm media and shot on its cameras, including the range-topping GFX 50S. Based on an idea that originated with Fujifilm in Japan and curated by Magnum’s Cultural Director Pauline Vermare in New York, some 16 Magnum photographers from across the globe were involved in visualising the theme. Those involved included Antoine D’Agata, Olivia Arthur, Jonas Bendiksen, Chien-Chi Chang, Thomas Dworzak, Elliot Erwitt, David Alan Harvey, Hiroji Kubota, Alex Majoli, Trent Parke, Gueorgui Pinkhassov, Mark Power, Moises Saman, Alessandra Sanguinetti, Alec Soth and Alex Webb.

‘Home’ was chosen because this provided a very open brief that could have gone in many directions. Magnum’s Pauline notes: “In fact it went in 16 directions. What makes this project ‘Home’ so special, so beautiful and really a ‘must see’ is the depth of treatment by those 16 photographers on a seemingly easy topic – or ‘light’ topic – but in fact you realise in looking at this work that ‘Home’

A man at a makeshift bar for port workers of the Puerto Productores along the Itaya River. Lima, Iquitos, Peru, September 2017 © Moises Saman / Magnum Photos

Magnum’s Executive Director David Kogan, pictured with the book of the ‘Home’ exhibition at its London unveiling

Itsukushima Shrine, Japan, 2017 © Hiroji Kubota / Magnum Photos

Fujifilm Europe MD Adrian Clarke and Fujifilm Japan’s Senior Manager Shinichiro Udono attended the VIP preview along with BPI News, where visitors studied the images of Mark Power, one of 16 photographers whose work was printed on Fujifilm media for the show

is a very complex subject to document.”

Having debuted in New York in March, the exhibition heads from London to Paris this month (June 9th to 19th), Tokyo (July 20th to 30th) and Cologne (September 26th to 29th, thus coinciding with Photokina), with future dates to be announced in Italy and China. It’s accompanied by a 288-page hardback photobook entitled ‘Home’, available now to buy (ISBN 978-4-9909806-0-3).

For more on the project and where to catch it, visit http://home-magnum.com/en/

Boost your print sales in 2018! Get in touch with Peter direct on 01234 572138 or via photoprintservices_UK@fujifilm.com 22 June 2018 | BPI News

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News

PHOTOKINA 2018 TAKING ‘CONCRETE’ SHAPE FOR SEPTEMBER Just four months away now, the marketing machine for Photokina 2018 is grinding into gear, with the latest update from its organisers claiming that ‘the announced re-design is increasingly taking on a concrete shape’.

“We have taken all of our target groups into consideration for the redesigning of Photokina,” claims Koelnmesse’s Chief Operating Officer, Katharina C. Hamma. “We are bound to fulfil the expectations of industry, trade and professionals equally to those of enthusiasts and beginners. That is the balancing act we need to master in order to have a successful event.

For our exhibitors, an appearance at Photokina involves enormous effort and expenditure. For this they deserve maximum attention from potential customers and the public spotlight.”

The show’s ‘themes’ from the last event in 2016 – ‘Capturing Unlimited’, ‘Lighting Unlimited’, ‘Presenting Unlimited’ and ‘Creating Unlimited’ have a new addition for 2018 in ‘Discovering Unlimited’, which is designed to improve

orientation at the show grounds, with exhibitors placed according to their core business – ensuring, it says, that trade visitors will benefit from a ‘more efficient’ trade fair experience. By way of example, an area has been created especially for ‘specialist traders’ in Hall 2.1.

There is also much talk this time around from the organisers of innovation, ‘futuristic themes’, ‘digital reality’ and, of course, mobile imaging. Naturally, alongside smartphone manufacturers, long-standing big names from the photo trade will be making a repeat appearance.

Exhibitors revealed by the show’s organisers as being in attendance include Canon, Carl Zeiss, CEWE, Epson, Fujifilm Leica, Nikon, Panasonic, Sigma, Sony and Tamron. Olympus, meanwhile, will be unveiling its ‘Perspective Playground’ in Hall 1, which is already claimed to be making a re-appearance in 2019. ‘Even pros and visitors to Photokina of many years will acquire new perspectives,’ its organisers conclude. For the latest, make a bee-line to the URL below. www.photokina.com

MORE SUMMER CASHBACKS There must be something in the air, as photography’s big names once again seek to lure customers to spend as the weather gets warmer.

OLYMPUS The photo stalwart is just one of the camera manufacturers looking to encourage customer spend and drive footfall to dealers this summer with a seasonal cashback scheme – or, as here, ‘bonus’.

Direct your Four Thirds system camera owning customers to the fact that Olympus’ latest promotional period began last month and runs until July 31st this year. Claims must be made by midnight on August 31st.

With the ‘carrot’ of redeemable ‘bonuses’ of between £65 and £175 offered, three OM-D series cameras are included in the deal: the OM-D E-M5 Mark II, OM-D E-M10 Mark II and the OM-D E-M10 Mark III. Also featured are seven of its M.Zuiko Digital lenses,

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ranging from a 17mm prime lens to a 75-300mm zoom. Financial incentives here range from £45 back when buying the M.Zuiko Digital 25mm f/1.8 to £150 back on the M.Zuiko Digital ED 45mm f/1.2 Pro. For more details speak to your Olympus rep or email Olympus@sales-promotions.com www.olympus.co.uk

quite an extensive array of standalone camera body, body plus lens kit, or standalone lens combinations included.

For example, there is the maximum £175 redeemable on purchase of a Fuji XPro2 body or an X100F camera. Alternatively, customers buying an X-T20 on its own, or one of four additional X-T20 body and lens bundles, can get £90 returned on each. Lenses covered in the cashback include £45 redeemable on purchase of an XF60mm f/2.4 R Macro, rising to £130 on the XF56mm f/1.2 R APD. For more, direct your browser to the below URL. www.fujifilm-promotions.com

FUJIFILM The deal here is that your customers can claim up to £175 cashback on selected Fuji X series cameras and lenses up until July 3rd. The usual terms and conditions apply, naturally, and there is

BPI News | June 2018 23

News

WEX ANNOUNCES TWO-DAY EVENT LATER THIS MONTH It’s festival season, and since there’s no Glastonbury this year it seems Wex Photo Video – also in the news this month for an appointment of a new CEO – is throwing one of its own over the same weekend. Hoping to attract up to 3,000 visitors, the Wex Photo Video Show takes place across Friday 29th and Saturday 30th of June at its flagship store and showroom in London E1. Described as a ‘fresh new format’ and following on from the stated success of its London Lens Show, the two days are promised to be packed with practical workshops, hands-on demonstrations, inspiring talks from experts and ‘special guest appearances’. Entrance is free, but attendees are invited to register upfront for the seminars to avoid disappointment.

The store hopes to further entice custom with numerous exclusive offers and the chance to win a prize bundle claimed to be worth £3,500 – while the first 50 arrivals on each day will receive a goodie bag. Wex

says over 40 exhibitors, including Canon, Nikon, Fujifilm, Panasonic, Hasselblad, DJI, Epson, Zeiss and Sony, will be showcasing their hardware.

Accessories specialists including Profoto, Lee Filters, Billingham, Lowepro,

Kodak’s fashion snapshot highlights creative women Those who prefer their photography strictly analogue will be heartened by news of a creative collaboration between the Kodak brand and high street clothier Jigsaw – that was originally put together to mark International Women’s Day and champion women in the creative industries.

The fashion retailer says the collaboration was inspired by ‘Kodak Girl’, who featured in original George Eastman/Kodak advertising from the late 19th century, and was described as ‘independent and with a love of travel’. As a marketing campaign, it was, for the time, innovative and progressive.

This has inspired Jigsaw and Kodak to re-launch the original campaign by selecting women in the creative industries to become a ‘Kodak Woman’.

A collection of related T-shirts and sweatshirts has been made available in time for the summer – with the Kodak

24 June 2018 | BPI News

and Kodachrome trademarks, Kodak logo and Kodak trade dress all used under license from Kodak. www.kodak.com/consumer/kodakwoman/featured-artists/default.htm www.jigsaw-online.com/category/ womens/kodak-collection

Manfrotto and Wacom are also in attendance, it says, while, kit aside, the work of 60 finalists in the 2018 AOP Student Awards will be on display. www.wexphotovideo.com

HAVE YOUR LAYERCAKE AND SELL IT Photo labs, specialist printers and photographers are being invited to ‘paint themselves out of a corner’ and directed to another potential revenue stream – namely having your customers photographs transformed into paintings.

LayerCake notes that the problem, until now, has been that virtually all digitally painted photos don’t resemble authentic paintings, but says it has developed several ways for photos to be transformed into realistic painted art. It can provide a full range of software, training and fulfillment to those looking for that extra revenue stream and to provide the service to clients. Either you can purchase the software to offer the service direct yourself (an existing copy of Photoshop is also required) or ask one of LayerCake’s experts to ‘paint’ customer’s photos for you. Get in touch with photoshopgav@gmail.com for more info. Further examples can be seen at the below URL. www.studiomagic.co/PhotoBooks/painter.html

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Print News

KODAK EXPRESS NETWORK PROVING AN ATTRACTIVE PROPOSITION FOR A VARIETY OF BUSINESS OWNERS

As consumers start to get back to printing their images and turning precious memories into photo gifts, the photo retail market becomes increasingly attractive for businesses from a variety of backgrounds.

A variety of businesses have joined the network in recent weeks. The majority had made a successful first step into the photo retail market already and then decided to fully commit to it under the Kodak brand. Here is a brief overview of some of our most recent network additions.

Vintage Picture Framing The framing and gifting business Vintage Picture Framing in Tredegar, Wales, decided to take their photo printing area up a level after testing the waters with a few basic services fulfilled through a large format printer.

Father and son duo Andy and Darran Jones have decided that the best way to fully commit to photo printing would be under the Kodak brand as part of the Kodak Express network.

Tetenal Account Manager Chris Castle takes up the story: “When I visited it was plain to see there was an opportunity to re-establish and expand on the photo offering they had in the past. Choosing to join the Kodak Express network gave them an instantly recognisable brand above the door."

During the process Tetenal worked closely with Darran to organise the new exterior Kodak Express signage,

Abrax Computers One of the most recently completed additions to the Kodak Express network is Abrax Computers based in Kentish Town, North London.

The independent computer specialist has decided to fully integrate photo retail into his existing business to attract new customer target groups.

Tetenal installed the store’s brand new photo printing equipment in April, including a Kodak Apex 30, the all-in-one compact photo lab from Kodak. The store’s outside signage and e-commerce website were completed and made live shortly after which means Abrax Computers are now officially trading as a Kodak Express.

in-store POS and implementation of their own store’s Kodak Express e-commerce website.

The store has now been fully up and running with the website and the Kodak branding since February. The photo printing equipment from Tetenal allows Vintage Picture Framing to offer a much wider range of photo services than before with customers increasingly using the new website.

"Choosing to join the Kodak Express network gives stores an instantly recognisable brand above the door."

- Chris Castle Tetenal Account Manager

Finsbury Park Post Office

Chiswick Post Office

The North London Post Office became one of 2018's first new stores in January this year and recently refurbished their internal shop floor to give it a fresh look under the Kodak brand. Tetenal provided external and internal signage long with internal POS. The business reopened its doors to their customers at the start of May.

Located in West London just off Chiswick’s busy High Street the store takes advantage of the area's high footfall.

Business Manager Daxesh Patel tapped into the photo retail market when including a photo booth into his store. The Chiswick branch is joining the network After recommendations from Finsbury Park Post Office.

To discuss joining the Kodak Express Network contact Tetenal TEL 0116 289 3644 www.tetenaluk.com marketing@tetenal.uk.com

GERMANY • FRANCE • UNITED KINGDOM • POLAND

© 2018 Kodak Alaris Inc. The Kodak and Kodak Moment trademarks and Kodak trade dress are used under license from Eastman Kodak Company.

Managed in the UK by Tetenal Ltd | TEL: 0116 289 3644 | www.tetenaluk.com

INNOVATIVE THINKING, EXCEPTIONAL RESULTS

The Big Interview

The Big Interview

new Jessops adoptsto store concept ee’ ‘set your photos fr sits down with Jessops CEO -themed issue, BPI News st photo Chiming with our innovation concept for the UK’s bigge finding out about a new shop, oration talk ly literal to Neil Old er Photo Shop and, in collab it inspired by Fujifilm’s Wond independent which sees spin… ning roade adding its customer-b rer, factu manu the with

Right: As you enter the re-fitted Bromley branch of Jessops, you’re immediately greeted by a pair of Fujifilm kiosks and a chalkboard full of inspirational ideas for how to ‘set your photos free’ (i.e turn them into prints, wall art and much more!)

walk away from were never ever going to ly successful that, as it’s been an incredib how we business for us. This is about the core of enhance that and enlarge it. The change than the business rather from being evolve we do question was how a photography a camera shop, to being nt laid equipme the got we’ve store? Now print element out down one side and the a case of looking down the other side, it’s in a together those bring we at how both parts of the format that delivers for trying to do. business. That’s what we’re

with Q: How did the hook up they pitch Fujifilm come about? Did it mainly the idea to you, or was their store the inspiration of seeing this is going concept and thinking yes, to work really well for Jessops? rs. It It originated with our custome put more and was our customers who g what more demands on us, regardin Left: CEO Neil Old it was actually they wanted to do. And joined Jessops just wanted to find before Peter Jones the camera customer who their creativity, bought the business, different ways to express helping turn things t types of do more, and have differen around in the past aphy on. media to print their photogr five years and open just a 6x4 or 58 UK stores They’re not satisfied with wall art, to 7x5-inch print, they want and experiment Below: Bright, create canvases, acrylics colourful displays with was almost with different media. That contemporary light to think the genesis of it. I was starting wood backgrounds their needs. At provide plenty of that we weren’t meeting saying catch to ity Boots had opportun the same time, you almost the customer’s eye (as in labs that they were shutting well as, here, showing which meant two thirds of their stores, different media and a different type creative accessories we were starting to see coming ly tentative for Fujifilm Instax almost of customer cameras)

a do we evolve from being “The question was: how a photography store?” camera shop, to being

r

of egular readers will be aware Shop Fujifilm’s Wonder Photo ed in Japan concept, which originat lly we’d instead of TV screens; historica printing, with this year depending and puts the accent on photo running brand revamped by the end of have had flat panel TVs displays of Jessops’ bright and attractive in-store ic, Nikon and on the success of the format. videos for Sony, Panason photo books and more blackboards and kiosk been Instax prints, photo gifts, the have as pitch, would It own else. everybody ge customer we visited inviting tables that encoura customers we’re screens in its Bromley branch tech-y. But now, for the contemporary photos free.’ ‘scrap-booking’. The clean, creativity and proclaimed, is to ‘set your talking to, it’s all about and light coloured images.” layout, with chalkboards was given the welcome their News with BPI do can ng they what closely resembli CEO Neil Old wood on the walls – more opportunity to quiz Jessops’ a ‘traditional’ his overview of the a trendy coffee shop than now have the on its latest revamp and BPI News: Does Jessops attracting families five years with the tech-y store – is aimed at Photo Shop photo market, based on exclusive on this Wonder phic through the acquisition and a younger demogra for the UK? independent since its 2013 photo inspired layout concept them printing s Den star) door to, ultimately, get businessman (and Dragon’ by as on for innovati different for me more. If you’re looking Peter Jones. “This is quite What you see here is a Jessops Old: it. is Neil this , feel of the store, regards photo store interiors Jessops, but done in in terms of the look and design, that’s owned by d with to and what we’re Now Jessops, having partnere The interesting who we’re trying to talk collaboration with Fujifilm. nt services, is Neil, standing in Fujifilm for its print fulfillme to look at what trying to offer,” admits part of the challenge was similar concept branch. “When Photo looking to roll out a very the revamped Bromley had done with its Wonder , but Fujifilm locations the UK 58 down looking and to work for all of its current we’re stood at the front in Barcelona and Tokyo, expected Shops the still nt is there significa a still with its own twist; it appropriate to store, on one side there’s out how to not only make photo hardware, but for the offering of camera and is very different to hardware and camera offering half the the UK market – which exactly – almost – apher s an equal emphasi at the same time st and hobbyist photogr the Japanese market – but g inspiration enthusia hasn’t changed t with it. We store – is given over to providin our core customer, which try and do something differen produce prints. fundamentally for customers seeking to and foremost, and we – but on the other side it’s are a camera shop first the chain are already to display canvases Three Jessops shops in different. We’ve started for many more to be is aim the and , re-fitted BR1 1JQ.

Pay a visit to the re-vam 10 May 2018 | BPI News

ped Bromley

High Street, Bromle branch of Jessops at 97

For the nearest Jessops

y, Kent,

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Christmas, to the decision just before ones. from four of into Jessops with their smartph completely remove cameras n with Fuji, It’s all about Again, before any discussio them and go 100% photo. here was an ks, the calendars I was already thinking that scrapboo the frames, the growing market signs early the and – opportunity to service a art and the wall the high street.

Now we’re that was under-served on are incredibly encouraging. lly exploit Sainsbury’s We’re well placed to potentia in active conversation with have customers and others the with this opportunity and we do we about what service… and I as well. The telling us they want the whether we re-fit those And it was as a between think we can deliver it. idea will be that in the time a conversation as we’ll put a Christm result of that belief and and Friday Black said: ‘you in there – say, a that followed where Fujifilm small range of cameras we’re doing sellers – and take should have a look at what dozen or so of our best g that you so for the here, there might be somethin them out again in January, was that ‘loose’ we’ll be find interesting.’ And it g 10 months of the year remainin of months It’s early days at the start. Now, a number predominantly a print shop. this design later, we’ve come up with but incredibly encouraging. moment the at the in all the kit together, we’ve replaced the Imagine over the stores with Fujifilm kit on Q: When Peter Jones took got a strong he mentioned app platform, and we’ve business five years ago from that.”

50 partnership to build on a ‘magic number’ of around as being an optimum size stores Jessops So have Q: Moving on to more general for a revamped Jessops. currently, of news, you have 58 stores we reached saturation point?

11 and street high analysis right which 47 are on the We did a quite scientific Sainsbury’s. size of the are concessions within at the start based on the out? Is we wanted to How are those working camera market, and who more?

– the hobbyist there still a plan to open target within that market the that was plan apher – and The original and enthusiast photogr were scaledBased on the Sainsbury’s concessions he was absolutely right. y’s were and where we down ‘mini Jessops’. Sainsbur profile of our customers they could give that ways 50-ish at look believed to keen thought they lived, we customers. their to t differen number. So g right somethin be around the both Sainsbury’s would that nted opening up docume been well we’ve It’s the last five years tiate their from get to year a and Tesco wanted to differen to six or seven stores customers a d originally offerings and give their the 28 stores we re-opene visit more where we reason to remain loyal and from the old business to looking for a stores. more 30 frequently. We were also is which are now, t and our y’s way to expand our footprin If you strip out the Sainsbur nice crossover that we’ve got is coverage, so there was a concessions, the 47 stores put in mini although there there. So, we originally about the right number, but over 12 may potentially that Jessops and they went well, UK the of areas are that a different not a case of months it became clear support another store. It’s g and that it’s more that trading pattern was emergin that’s it; we’re finished… was a far greater programme the photo print business the aggressive store-opening than we five percentage of the total turnover on over the last four or been we’ve street. There got a very clear were seeing on the high years is at an end. We’ve print. So we took was a clear demand for

to you meanwhile, use

the handy store locator

at www.jessops.com BPI News | May 2018 11

he t h c a e R K U e r i t n e de a r t o t o ph via one n! o i t a c i l b pu

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Boost summer sales While, if recent reports are anything to go by, cold weather drives shopping online, warm weather, by contrast, has people thinking about anything but retail, save for when it comes to stocking up on sun cream, hats and barbecue food. So where does that leave the specialist photo retailer? Our resident business guru Adam Bernstein offers some tips on how to continue to make sales all summer long…

I

t doesn’t seem that long ago that we were welcoming in the New Year.

But here we are, entering summer, with fine weather about to (hopefully) become more of a permanent fixture.

The problem with fine weather, however, is that people prefer to be outside having fun instead of shopping. That means, as if you need telling, retailers have to work just that little bit harder to get the punters in – whether that is into a bricks ‘n’ mortar high street store or onto a website. It does seem a little ironic that bad weather keeps people at home and shopping online, while good weather does get people out, but, however, not to where the trade needs them.

But all’s not lost, as we’ve some handy tricks that will help increase custom during the summer months.

28 June 2018 | BPI News

If you’ve a summer event happening near you, this is another opportunity not to be missed to adjust your window display or promotions and capture the attention of those attending.”

DRAW THEM IN First off, ask yourself a question. What is it that makes you want to go into a store? Clearly, part of the answer will be the item you are seeking to acquire.

But others will say that it has a lot to do with how welcoming a shop appears.

An attractive and engaging window display can go a long way to avoiding a summer slowdown. Take a lead from some of the best retailers and create displays that ooze charm, showcase product effectively, and use light, mirrors and glass to best effect.

Stand outside your shop and look at it from a customer’s point of view. Is it clean and tidy? Are the products on display attention grabbing? Is there an offer that will trigger the urge to walk in? Can you make use of the space outside your shop (if the local authority or landlord permits it)? If so, use a board that shouts about your ‘exclusive, time-limited summer deals’. Many manufacturers offer cashback schemes at this time of year, so dovetail your own promotions with theirs for maximum impact and return.

If you can’t find fault in what you

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Seasonal Trade Special already have set up as a window display, ask a third party to help in offering an opinion, because there will always be room for improvement.

GIVE YOURSELF A SPORTING CHANCE There’s nothing like the tribalism of sporting events to get people out and in the mood to record what they’re about to witness. And, if results go our way, the much-discussed ‘feel-good factor’ will also help loosen purse strings. Sure, many will use a smartphone to record those ‘I was there’ selfies, but as you know, to get close to the action your customer needs proper photographic kit – a decent optical zoom, a travel tripod, lens hoods, polarising filters and so on.

This year we’re doubly blessed with both tennis at Wimbledon and the World Cup in Russia. The former, with the right sort of themed in-store promotions, may give you a two-week boost, while the latter runs for almost a month. While those going to events will buy beforehand, there’s nothing to stop you embracing and drawing out the events in-store, and how about offering extra promotional discounts each time a Brit or a home nation wins?

Sporting events apart, the summer is also festival season – whether that be motor, farm or music related. If you’ve such an event happening near you, this is another opportunity not to be missed to adjust your window display or promotions and capture the attention of those attending.

OFFER AN EXPERIENCE It’s a point often made: a box may list the product’s features, but you need to demonstrate it to customers for them to really see the benefits.

One way of doing this is to offer customers a chance to experience the products you are promoting. So, for example, could you offer a ‘master-class’ on how to use, say, macro lenses, or a ‘photo walk’ that involves showing-off portable mirror-less camera systems?

Could you illustrate the benefits of hotshoe flash for fill-in, over the flash built into a camera? Can you use any links with local camera clubs to get their experts in to help with the master-classes, or partner with a manufacturer to make use of their own pro photographer ‘ambassadors’?

It can often be a winning scenario for both: camera clubs meet potential new members and you get their existing members enthused as they explore the kit you stock. (A note of warning though; you don’t want to become a shop window for Amazon. So, keep stock in, and have

@bpi_news

it at a price that beats or is so close to web retailers that the shopper has no excuse or desire to purchase elsewhere).

INSTIL A SENSE OF URGENCY TO SPEND There’s nothing like a sense of urgency to get punters spending. Stay within the law – that is, by having genuine offers that are genuinely time limited – and this may help boost trade when ordinarily it might be expected to be quiet.

Consider using the contact details you’ll have obtained during the sales process (noting the new data protection law that came in on May 25th) to target customers and offer a series of oneday, or even weekend, sales for specific items. You clearly will need a reasonable volume and varied selection of items to show customers that you’re not trying to reel them in with just one measly product being promoted. Weekend sales are good as they give customers a chance to act without being overly hasty; after all, if they buy in haste there is the possibility they’ll repent at leisure… and return their purchase.

BE EXCLUSIVE Online or in-store, another option is to offer a series of exclusives for each channel. Again, use your legitimately obtained customer lists to offer these items for limited periods of time over the summer. Maybe also consider giving a free (token) gift to customers chosen randomly. This, of course, will only work if you can demonstrate to ‘losers’ (those who aren’t so lucky) that there are genuine winners. Another obvious option for bricks ‘n’ mortar stores is loyalty cards, or a loyalty scheme that identifies the customer as a ‘bronze’, ‘silver’ or ‘gold’ member, to reward (and encourage) regular purchasers.

OFFER TRAVEL ITEMS TO HELP SALES TAKE OFF Keen photographers like to have the best of everything. But, unfortunately, this often means items that are bulky, large and heavy. With airlines cutting down on ‘free’ baggage allowances – who wants to put camera gear in the hold so that it can be either thrown around or lost – this may be the perfect opportunity to buy in a range of travel-sized replacements that can be offered for sale. But think also of other products that a holidaymaker may want – lens hoods, polarising filters, lens brushes, spare memory cards, universal travel adapters and chargers, plus spare batteries, on which there is typically a much better margin to be made than on the core camera kit itself.

With airlines cutting down on ‘free’ baggage allowances – who wants to put camera gear in the hold so that it can be either thrown around or lost – this may be the perfect opportunity to buy in a range of travel-sized replacements that can be offered for sale.”

ONLINE ISN’T ALL BAD Not so long ago research revealed that 25% of photo retailers still didn’t have an Internet site. Fortunately the wonders of the web have made it ever so easy to create an online presence and, allied to this, your own forum and following.

Use them and social media to expand your following and promote your goods, services and sales. Remember also that the rules on advertising relate to social media as well as print and broadcast.

In other words, a posting on social media that is in effect an advert needs to be marked and identifiable as such.

Going beyond self-promotion, if the process works correctly, you’ll have your customers generate content and reviews.

Moving away from the hard-sell, also use the summer months to offer not just product and sale details, but, as we suggested earlier, via the likes of master-classes give practical tips to help customers get the best out of their equipment. Outline how bokeh can make a person stand out; explain how focal lengths are calculated; give detail on how different filters – say ND, UV and polarising – can help create the perfect shot; and tell customers how to properly frame a subject. Remember that people can get weary of non-stop promotion, so you need to stand out by making the most of your inherent expertise.

NEVER SAY GOODBYE A last tip to try is one that the likes of Sainsburys, WH Smith and Robert Dyas do very well. Once a customer has made a purchase, along with the till receipt comes a voucher (or series of vouchers) that offer customers further discounts. The trick, as anyone who’s received these vouchers will have noticed, is to make them apply to purchases made at a close-to-hand but later date – in other words, use them to make customers return. Now it goes without saying that the probability of a quick return to supermarkets is much higher than with a photographic retailer, but it could work for you. And if you make the voucher transferable it might bring other (new) shoppers into your shop.

To sum up, yes, there’s no doubt that the summer months can be slow for many businesses. But, with careful planning and some effort made, you could come out the winner.

BPI News | June 2018 29

News

Leica toasts photography with signature elegance Leica UK were out in force last month, supporting two exhibitions as part of Photo London, located this year in the beautiful surrounds of Somerset House, adjacent to the River Thames. BPI News attended one celebrating the work of veteran celebrity photographer Terry O’Neill – at which Terry was presented with his own limited edition camera engraved with his signature (see our May edition for the first mention of this very limited and reassuringly expensive camera) – and a second in the Leica’s Collectors Lounge, showcasing a new

body of work by US street photographer and Magnum member Bruce Gilden entitled ‘Farm Boys and Farm Girls USA’ – impressively huge prints of pimply adolescents that were literally in your face.

As we reported last month, the brand has partnered with Terry O’Neill on a special edition Leica MP Set engraved with his signature, and featuring British racing green painted on its top cover and across the bottom plate. Each set is numbered as one of 35, is certified

by Dr Andreas Kaufmann and comes

with a signed 16x20 edition photograph of Audrey Hepburn, taken by Terry, and never before released. Asking price for the limited set was £10,500.

For those in the trade interested in Photo London 2019, the dates have already been announced as May 16th to 19th (see www.photolondon.org for more). www.leica-camera.com

Four Thirds CANON USERS GET SIGMA FILTER HOLDER mode for Modus

Sigma is much in the news this month, its latest announcement being that Canon users of its Sigma 14-24mm f/2.8 DG HSM Art series lens are getting compatibility with its Rear Filter Holder FHR-11 – via a chargeable installation service carried out by Sigma itself.

The installation will enable Canon photographers to use a sheet filter on the lens. Said accessory attaches to the rear of the lens, and has been specifically designed for use with this optic. Pricing for the Rear Filter Holder FHR-11 and installation service by

30 June 2018 | BPI News

Sigma Imaging UK Ltd is £59.99. The manufacturer currently advises that you should contact your local Sigma rep for a commencement date for the service.

Alternatively, for customers with the specific tools and skillset to install it by themselves, the Rear Filter Holder FHR11 is available on its own for £34.99 SRP. Sigma adds, however, that any damage or faults caused by your customers attaching the filter holder on their own will not be covered by the warranty. www.sigma-imaging-uk.com

Hahnel Industries has announced the availability of its Modus 600RT wireless speedlight kit for Four Thirds mirror-less cameras from Olympus and Panasonic.

Previously it was available in Canon, Nikon, Sony and Fuji fits.

Hahnel describes its provided lithium ion battery as ‘staggeringly powerful’ and claims it beats the speed of AA powered speedlights hands down. With a Guide Number of 60, the Modus is said to be able to handle over 1000 shots at half power and over 600 shots at full power. Recycling time is a claimed 1.5 seconds, while a built-in wireless receiver/transmitter offers TTL, manual and multi modes, plus high-speed sync support up to 1/8000 of a sec.

Available now, the SRP is £269.99. Contact info@hahnel.ie for more. www.hahnel.ie

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