BPI News June 2015

FLASH THE CASHBACK: NEW PHOTO DEALS TO BOOST SUMMER SALES

Photographic British

Industry

news

JUNE 2015 • £3

PUTTING THE TRADE IN FOCUS • WWW.BPINEWS.CO.UK

CASH BACK

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PHOTO BLAST! Cameras + photo accessories + print media that will sell in a shot

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Photo: Casey Gutteridge, Panasonic Lumix DMC-G7

SNAP DECISIONS: SEE INSIDE NOW FOR PHOTO TRADE NEWS & VIEWS

BPI News

EDITORIAL

June 2015

Maximising resources & profiting from promotion

CONTENTS NEWS

A

©National Trust Images/Matthew Antrobus

s we went to press this month the big names had begun rolling out their summer deals. We’ve debated the merits of seasonal cashbacks in BPI News before. Do customers hold off buying kit because they know full well a cashback is around the corner and don’t want to jump the gun on making a modest saving, or does that self-same discount truly prompt a purchase that might not otherwise have been made?

Whilst the consensus amongst photo specialists we spoke to last time was that manufacturers could still do more, cashbacks were generally appreciated and welcomed at retail. Aside from tempting customers into stores via a financial carrot, the accompanying ads and promotional literature all serve to push not only individual brands but also photography as a whole. So, arguably, and to take the positive view, everyone in the industry stands to benefit one way or another from additional awareness and exposure.

Talk of awareness and exposure brings us back around to BPI News itself, your long-serving industry mouthpiece via which the current team set out three years ago with the aim of building bridges of communication between the different sectors of the photography trade – manufacturers and retailers, suppliers and minilabs. Print is still an effective, tangible means of getting your message out there – plus of course we have the e-version hosted online each month at bpinews.co.uk, where your trade customers and yourselves will also find back issues. It’s all about making the best use of the resources available to you to attract new business and custom, or – as we’ve heard from regular advertisers NationalaTrust POS via which and those profiled in our numerous advertorials Lumix – provide means to re-engage with Complimentary and welcome back existing or old customers.

12 month national trust membership with the lumiX FZ200 or FZ72 Description • Complimentary National Whatever avenues of commerce and self-promotion are open to you, we Trust Membership 2 month national trust trust the forecast suggests a busy and profitable summer.Campaign POS

nic.co.uk/promotions k of Leica Camera AG

Gavin Stoker, Editor

OLYMPUS SUMMER SPECIALS PROMISE TO HEAT SALES 6 We hear from the brand’s Marketing Manager Mark Thackara and UK Director of Consumer Business David Ivins about a titanium hued E-M5 Mark II along with cashback deals and gripping offers that will drive trade to your door until the end of August EPSON & CALUMET PUSH PRINT ADVANTAGE 8 The printing giant is co-promoting its new Print & Pay station area in Calumet’s flagship Drummond Street store in London. The pitch is the latest cutting edge product in a friendly knowledgeable environment. Could other retailers be inspired to roll out similar?

USING THE NEO IS LIKE HAVING THE FORCE 10 Rotolight is a British success through and through – a family-run company whose lighting accessories are used by Hollywood’s big players in the movie game. Its new Neo LED is aimed at both photographers and filmmakers – giving you two sales opportunities DEMO THESE PRODUCTS AND THEY WILL SELL 15 That’s the clear and direct message from distributor Nedis UK’s National Sales Manager Alastair Wilson to the trade this month as he plugs König-branded action cameras, a car dashboard device and lens accessories for smartphone shooters, all with sizeable profit margins COVER: COLOUR BURST: Panasonic whisked lucky members of the trade away to Majorca to showcase its newest G7 CSC – see page 28 for more. The cover image is an actual 4K video grab from the G7 shot by photographer ambassador Casey Gutteridge COPY DUE DATE FOR COMBINED JULY/AUGUST 2015 BPI NEWS ‘SUMMER SPECIAL’ IS FRIDAY JUNE 19th… ISSUE POSTED OUT END OF JUNE. GET YOUR PRODUCTS IN FRONT OF THE TRADE AS THE SUMMER SALES SEASON HEATS UP!

KEEP IN TOUCH WITH THE LATEST UK PHOTO & IMAGING NEWS send your email address to info@bpinews.co.uk Overseas annual subscription £50. For details email info@bpinews.co.uk View back issues online at http://www.bpinews.co.uk/ to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

BPI News is published monthly by BPI Partners Ltd Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

EDITOR - Gavin Stoker A3 Poster Email: info@bpinews.co.uk Tel: 07990 974 367 Please direct all editorial requests, news and press releases to info@bpinews.co.uk T48046 Panasonic_A3_Poster.indd 1

Complimentary 12 month national trust membership with the lumiX FZ200 or FZ72

21/08/2013 13:54

©National Trust Images/Matthew Antrobus

ial plaCes

al places with the

©National Trust Images/Matthew Antrobus

the lumiX FZ200 or FZ72

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All set for summer? Cashback promos and seasonal deals are in full swing from the likes of Canon, Nikon, Olympus, Sigma and Fujifilm; distributor Kenro has new action cameras and accessories to shout about; whilst Tetenal and DirekTek unveil their own promotions

to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

PUBLISHER - Clive Insley Email: info@bpinews.co.uk Wobbler Tel: 01344 625131 Tel: 07713 622 304 Please direct all advertising enquiries and sponsorship opportunities to Clive.

Hang Tag

You can also follow us on our Twitter page... @bpi_news Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

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Publisher’s Office: 12 Holmes Close, Sunninghill, Ascot, Berkshire SL5 9TJ. BPI Partners Ltd accept no ultimate responsibility for accurate reproduction of digital artwork created by third parties.

Insurance and carriage of products submitted for inclusion in reports rests with the owner. News, data, prices, interviews and opinion are printed in good faith E&OE. Content including advertising artwork created by BPI Partners Ltd or its agents is ©2015 BPI Partners Ltd. ISSN: to be advised.

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NEWS

JP cashback in Pocket JOINING the throng of those running cashbacks this month is JP Distribution, which is offering your photographer customers up to £50 cashback on its PocketWizard products. The deals kicked off at the beginning of May and were due to run until June 30th, 2015. Customers purchasing the PocketWizard PlusX Twin Set, PocketWizard Plus lll Twin Set or PocketWizard Mini & Flex Kit for Canon or Nikon (1 x MiniTT1, 2 x FlexTT5 & 1 x AC3 ZoneController) from authorised UK and Republic of Ireland resellers, are entitled to claim up to £50/€60 cash back by redemption of a voucher and valid proof of purchase. T&C’s naturally apply. For more info call JP Distribution on 01782 753304.

Canon marks 10th anniversary of 5D launch THE PHOTO GIANT is flagging up the fact that its ever popular EOS 5D series of cameras is, incredibly, celebrating a decade in existence this year, the original full frame 5D (above left) having been launched back in September 2005. At the time it was the first enthusiast level DSLR to incorporate the larger chip, for what the company suggests was a ‘competitive price’.

The Mark II version followed in November 2008, notable for having introduced Full HD video capture, inspiring the widespread adoption of DSLRs as movie making tools. The obvious advantage Canon had here was direct compatibility with 64 EF lenses. In March 2012 the EOS Mark III was to supersede it, which came with ‘significant improvements’ according to its manufacturer. These included enhanced AF precision and a faster continuous shooting rate.

As BPI readers will be well aware, the latest iteration of the 5D was launched in February of this year in the shape of not one but two new cameras: the EOS 5DS (above right) and 5DS R with their whopping 50.6 megapixel resolution, again from a full frame chip. Canon promises it will “continue to strengthen [its] DSLR line up”. www.canon.co.uk

Kenro Champions its new products

Eye for news at IFA

KENRO, distributor of Braun products, has announced a pair of action camera updates in the Braun Champion II ActionCam (SRP £117) and the even more affordable Braun Jumper II ActionCam (£63.12). The Champion II comes with a 55mm sub-aqua housing included in the kit along with a helmet mount, bike mount, suction cup, surfboard mount sticker and USB cable. It has full HD video and 16-megapixel stills, Smartphone ‘Symagix’ App, Remote Control, car cam and web cam functions. A 2-inch TFT display, battery life up to 150 minutes, 130 degree wide-angle f/2.8 lens, Micro SD Card capacity (of up to 32 GB), Mini HDMI interface and WiFi complete the features. The cheaper Jumper II offers 1440x1080p video, 8 megapixel stills, a 30m UW housing, 1.77 inch LCD and 32GB storage. Optional accessories include handlebar clamp and helmet mount.

Kenro’s TIPA award winning Nissin Di700A with Commander Air1 Flash Kit is now available in Canon and Nikon fittings, with Sony due this month. The kit is £239.94, flashgun on its own £209.94 and Commander Air1 £59.94. See p13 of BPI News May issue for more. Also now in stock for orders is the Takeway T1 Clampod, a way of securely fixing a camera, smartphone or tablet to a variety of objects or surfaces, and likewise previously covered in this magazine.

BPI June 2015.pdf 1 20/05/2015 17:37 Call Kenro on 01793 615836 for further info or see www.kenro.co.uk

THERE’S no Photokina this year. But if you still want to get the heads up on global market trends and fancy heading to Germany on business nonetheless, you might want to set your sights on making preparations for September’s world leading annual IFA consumer electronics show. This year it takes place at the Berlin Messe from the 4th until the 9th of September, and one of the main focuses includes UHD quality displays. A rapidly increasing number of up-market SLR and compact travel cameras are already UHD-capable, and on some action cams videos can even be shot in a super-fine grid. This year the tradition UHD camcorders are so compact that they can easily fit in hand baggage. Of particular interest: new, highly effective optical picture stabilizers help to make most of the quality potential of UHD. To find out more about potential trends at the show and further specifics, head to the below URL. www.ifa-berlin.de/en

PermaJet focused on next generation of photographers FOLLOWING a year which it says has seen domestic and international growth, the photo paper specialist has teamed up with Birmingham City University to offer three students from its School of Visual Communication professional marketing internships. “We are believers in innovation and nurturing creative talent so are proud to be in partnership with a respected arts university which produces some of the most exciting contemporary photographers in the UK,” says PermaJet’s Head of Marketing Joseph Reiner. “By providing these paid internships we hope to lead the way for businesses within the creative sector to bring young people into the industry as they can become valuable assets in the future of print and photography”. www.permajet.com

Lowepro up to speed with Runner bags DISTRIBUTOR DayMen is offering the trade the newly revamped Pro Runner AW II series from Lowepro – with three bags in the Pro Runner BP 350 AW II, the Pro Runner BP 450 AW II and the Pro Runner RL x450 AW II all said to be aimed at photographers and videographers alike, and designed equally for airports and busy streets.

“Today’s photographers and videographers carry a wide array of gear with them from airport to job site, and everywhere in between,” explains Lowepro Category Manager Tim Sadler by way of how to pitch the product to punters.

“But it can be challenging and expensive to store and travel with all of that equipment. Our updated Pro Runner series offers greater storage capacity and travel-friendly versatility than before.”

All three bags meet standard airline carry-on requirements. UK SRP ranges from £184 to £296. www.daymen.co.uk

Lumix TZ57 Brown

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The Lumix TZ57 is an ultra compact 20x super zoom camera featuring a tiltable LCD screen and full HD recording.

Other features include 16 megapixels, up to 10fps burst shooting, WiFi connectivity and Geotagging.

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BPI NEWS EXTRA

Olympus’s summer specials promise to heat up sales

OM-D E-M1

selected M.Zu

iko lenses

Purchase any one of these prod ucts and claim DIGITAL ED 14–1 : £120 cashback 50mm 1:4.0–5.6 on M.ZUIKO DIGIT II; £100 cashback DIGITAL 45mm AL ED 9–18mm on the M.ZUIKO 1:1.8 lens; £75 1:4.0–5.6; £120 DIGITAL ED 75–3 cashback on cashback the plus claim an the OM-D E-M1 00mm 1:4.8–6.7 M.ZUIKO HLD-7 power 0 camera; £150 II; £30 cashback batte ry holde extra trade-in The perfect gear r worth £189.99. on the M.ZUIKO bonus on any for putting a new working DSLR perspective on with OM-D E-M1 your travels.

Offer and purcha se period: 12 May to 31 August Terms and conditi 2015. Pick up ons apply. At a leaflet in-store selected particip for more informa ating retailers. tion or visit olymp

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OM-D E-M10

Cashbacks an d even more with trade-ins: Enjoy your adve nt exclusive offe rs from OLYM ures PUS.

. Shot on OM-D.

CELEBRATE WITH SUMME R SPECIALS

Photograph courtes

Olympus is back in the headlines with a new seasonal promotion, two pro lenses and a plush titanium edition of its OM-D EM-5 Mark II camera. Backed by a big brand ad campaign, all are designed to drive footfall and put cash in your tills…

us.co.uk/pro

T

he photo stalwart is aiming to ensure the sun shines on its dealer network all summer long via a triple whammy of new products and promotions. While headline news for your customers may be the eye-catching, limited edition titanium-coloured E-M5 Mark II now available to buy – a TIPA 2015 winner and former BPI News Product of the Month – it’s joined by two Pro series wide-angle lenses. As a further carrot, there’s a fresh seasonal summer promotion covering existing OM-D bodies and lenses, plus a high profile ad campaign in support.

“Whether it’s specialist photographic titles or more general gadget and lifestyle magazines, the Olympus brand is going high profile this summer,” enthuses National Marketing Manager Mark Thackara.

“We’ve a major campaign kicking off in print and online featuring the new OM-D E-M5 Mark II. A huge presence in specialist print and digital publications and websites is backed by strong exposure in mainstream titles including Stuff, T3 and BBC Focus. Further afield you’ll find us in such stylish company as GQ, Vice, Wired and online editions of the Telegraph, Guardian, and the FT. Look out for an Olympus advert in a publication near you!”

As dealers will be aware, the

motions

New 8mm f/1.8 and 7-14mm f/2.8 Zuiko lenses, below & right

titanium tinted E-M5 Mark II is a limited edition release – so your customers won’t want to delay in ordering. Said to pay homage to 1994’s OM-3Ti, SRP is £999.99 body only, or £1349.99 with M.Zuiko Digital ED 14-150mm f/4.0-5.6 II lens. Apart from the titanium tint, the camera comes with a special OM-D branded leather strap – and an ‘owners card’ featuring a quote from OM series designer Yoshihisa Maitani with its own premium stitched leather wallet (above)!

The two new fully weatherproofed splash and dust proof Pro optics (above right) are the Olympus M.Zuiko Digital ED 8mm Fisheye f/1.8 Pro (£799.99 SRP)– claimed as ‘the world’s brightest fisheye lens’ – and Olympus M.Zuiko Digital ED 7-14mm f/2.8 Pro (£999.99). The 8mm is the equivalent of a 16mm on full frame 35mm, while the 7-14mm matches a 14-28mm.

Additionally, Olympus has a new underwater compact PPO-EP02 Dome Port matching the size of the new M.Zuiko Digital ED 8mm Fisheye f/1.8 Pro, with an optical design to bring out the lens’s best macro performance, even underwater. This new accessory has an SRP of £699.99, with July availability.

“Our extensive Summer Specials promotion is a big thank you from Olympus to the growing number of photographers – from professionals to discerning hobbyists – who have discovered the photographic potential of our portable, versatile and high-quality OM-D and PEN system cameras and lenses,” says David Ivins, UK Director of Consumer Business. “The great thing about this offer is that every new lens expands the range of shots you can take, allowing our Olympus users to shoot amazing stand-out images they couldn’t have captured before.” Promotion details – see below.

Summer special promotions Running until August 31st, Olympus has summer promotions on its OM-D E-M1 and E-M10 cameras, plus four lenses. While a new deal on the E-M10 offers £75 cashback, if buying one of the four lenses in the deal, up to £120 is offered. There’s also £150 extra bonus for any working camera your customers trade in when purchasing the OM-D E-M1. And don’t forget, a free HLD-7 battery grip worth £189.99 can also be claimed with E-M1 purchases.

The full run down of ‘summer specials’ includes £30 cashback on purchase of the M.Zuiko Digital 45mm f/1.8 prime lens, with £100 offered on the M. Zuiko Digital ED 75-300mm f/4.8-6.7 II super telephoto zoom. Both the M. Zuiko Digital ED 9-18mm f/4.0-5.6 ultra wide-angle zoom and the M. Zuiko Digital ED 14-150mm f/4.0-5.6 II all-in-one zoom lens get £120 cashback. T&C’s naturally apply, and can be found at: www.olympus.eu/summerspecial On top of all of this, your customers get a free six-month warranty extension if registering their product/s via the MyOlympus online platform.

So plenty of reasons to sell Olympus gear this summer!

For full details of Olympus’ summer promotions plus T&C’s, direct your browser to www.olympus.eu/summerspecial BPI News | June 2015 5

NEWS

Olympus offers three-day ‘test Sony details PAGB sponsorship, and wow!’ for cameras and lenses dealer push

Description

• Complimentary National Trust Membership Campaign POS

We’re still all in this together... to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

…after that shock election result it’s back to business as usual supporting the SNP… A3 Poster …that’s Selling National Photography!

Wobbler holidays we

With two Marmite days behind us in May (bank mean – you either love them or hate them) we all need to take advantage of all the latest cash back promotions just announced to convert enquiries into sales. The Nedis feedback on the recent Castle Cameras show (page 15) highlighted the fact that live demonstrations do sell products… and, linked to your iPad or tablet, fairly easy to replicate in your store.

Share your feedback, news and views with publisher Clive Insley via Hang Tag info@bpinews.co.uk or call 07713 622304.

Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

T48046 Panasonic_A3_Poster.indd 1

21/08/2013 13:54

Complimentary 12 month national trust membership with the lumiX FZ200 or FZ72

©National Trust Images/Matthew Antrobus

asonic.co.uk/promotions mark of Leica Camera AG

©National Trust Images/Matthew Antrobus

Complimentary 12 month national trust membership with the lumiX FZ200 or FZ72

to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

21/08/2013 13:56

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21/08/2013 13:59

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Lumix National Trust POS

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The promo poster and sticker range Quick & easy to create!

PROACTIVE distributor DirekTek is pitching its latest bundle deal to the trade, to help you sell to your selfie-shooting customers. The 16 megapixel Panasonic Lumix TZ57 is an optically image stabilised 20x travel zoom featuring the bonus of a tilting LCD screen and Full HD video recording. Attendant features include 10fps burst shooting, Creative Control filter effects, Wi-Fi plus compatibility with the Panasonic Image App for easy picture sharing. A brown bundle version is exclusively to dealers from DirekTek and includes a 32GB Class 10 SD card and case for £180 all-in.

Contact them direct on 01494471100 or email sales@direktek.co.uk

©National Trust Images/Matthew Antrobus

cial places il with the

Give Dad a 21st June special card this Father’s Day

Zoom ahead with DirekTek deal

12 month national trust h the lumiX FZ200 or FZ72

eCial plaCes

Tetenal Father’s Day promo for Kodak dealers A

OLYMPUS has announced an innovative, free new opportunity for photographers to ‘test and wow’ their award winning cameras and lenses. They can chose from the OM-D or PEN series including the new OM-D E-M5 Mark II, in combination with one or more high-performance M.ZUIKO lenses.

The Olympus’ ‘Test & Wow’ program is free and lets photographers trial their interchangeable-lens system cameras* – for three days, in their own time, away from the retailer with no strings attached. It is the perfect way for photographers to use and handle the Olympus interchangeable-lens system and find the perfect fit for their photographic needs.

Reserving a test camera and lens is simple. Photographers can browse through the cameras and lenses available online at: wow.olympus.eu/GB_en Then they simply register their preferred trial product(s), the date for the loan and their nearest Olympus retailer. Their Test and Wow package will be ready to collect when they arrive in the store**. The test period lasts three working days, including the pick-up and return day, which guarantees at least one full day of testing before it’s time to return their camera on test. If it is more convenient, photographers can also arrange the test directly at the retailers. * Subject to availability. The website checks availability prior to reservation. ** Participating dealers may request a refundable deposit.

For information about the Olympus range please visit www.olympus.co.uk/cameras For more information about Test and Wow please visit www.wow.olympus.eu/GB_en

WE FEATURED the Photographic Alliance of Great Britain in our special consumer targeted one-shot edition of BPI News for the Photography Show. Now Sony is sponsoring PAGB’s Inter Federation Cup competition and exhibition, which is open to all 15 Federations across the UK. Each will hold its own competition and shortlist 30 to 40 entries to submit to the national final – with the winning image due to be selected in June. As part of the sponsorship, Sony is holding a series of seminars with local independent retailers to enable customers to find out more about Sony’s range of cameras including the A7 series and premium RX100 compacts. “Sony is delighted to be working the PAGB – through our work with the Sony World Photography Awards and our recent announcement about our Imaging Ambassador programme, we’re committed to supporting photographers up and down the country and at all levels,” says BPI News regular and DI Category Head Frederik Lange (above). “Sony provides photographers with a variety of different kit options from the revolutionary full frame A7 series to the portable detail of the RX. We look forward to seeing the results of the competition.” www.sony.uk

s fat h e r

in our Father’s Day prize draw!

’s

Father’s Day Sun 21stJune

Father’s Day Prize Draw!

Chance to win 1 of 5 Outback Gas BBQs when you spend £5.

Ask for your entry form when making your purchase.

Terms & Conditions apply, a full copy of these are displayed in-store. © 2015 Kodak Alaris Limited. The Kodak and A Kodak Moment trademarks and Kodak trade dress are used under license from Eastman Kodak Company. Print products illustrated vary by App, software and equipment available in store.

Terms & conditions apply, a full copy of these are displayed in-store. © 2015 Kodak Alaris Limited. The Kodak and A Kodak Moment trademarks and Kodak trade dress are used under license from Eastman Kodak Company. Print products illustrated vary by app, software and equipment available in store.

AS PART of its on-going business support offered to all Kodak Express member stores, Tetenal has introduced a (June 21st) Father’s Day promotional pack including posters, in store POS, window vinyls, balloons and more to help ram the message home to your customers. A prize draw is also involved, with a gas BBQ up for grabs for dad. “This is a great way to encourage customers to come into the store and to make a minimal spend to take part in the prize draw,” suggests Tetenal’s Kodak Express Business Manager Mike Piggin. “We feel it’s important to run value-added promotions and to make customers feel like they have a chance to win a personal prize.

Many other store chains just run money off products or come back and spend again promotions. These have their place but consumers love to feel they have a chance to win something for themselves and the promotion is not just to make more money for the store.” www.tetenaluk.com Tetenal’s in-house marketing team member Hayley Bayliss recently took part in the charitable Pretty Muddy Race for Life, held on May 17th, which aims to raise funds for Cancer Research. The Pink Ladies team on the 5K run raised over £750 for the charity whilst donations can still be made via www.justgiving.com/pinkladiesgetmuddy

More Elinchrom stockists see the light…

CUSTOMER LOYALTY is a rare thing, but it’s the bed-rock of Elinchrom’s lighting business.

Photographic Studio Consultants (PSC for short) have invested more than 25 years building the brand which now offers lighting solutions across every customer category and price range – with so many clever accessory options designed to keep your customers coming back for more.

Best of all, Elinchrom will help you to keep your customers as profitable friends.

Product training, inspirational literature, stocking incentives, rental and try before you buy stock… just show Elinchrom lights and their benefits shine…

So why not give them the opportunity to share the Elinchrom story ?

Simply email your contact details to sales@pscdistribution.co.uk It’s good to share…

Items shown are for reference only and are not to scale

Supported by

6 June 2015 | BPI News

Visit www.bpinews.co.uk

BPI NEWS EXTRA

P

romising June availability, the camera brand has announced the premium-feel X-T10, another new interchangeable lens model in its popular retro-styled ‘X’ series, along with a compatible prime lens in the Fujinon XF90mm. To please your enthusiast photographer customers the new camera comes with a 2.36 million dot resolution electronic real time viewfinder and an APS-C ‘X-Trans’ CMOS sensor.

Fuji also claims the X-T10, which features die-cast magnesium top and base plates complete with three ‘precision milled’ aluminium dials, uses a new AF system. This comprises Fujifilm’s conventional 49-point AF mode for high speed and precision focusing, as well as new Zone and Wide/Tracking modes that track subject movement across a larger 77-point area, substantially improving the camera’s ability to capture moving subjects. Another key point to pitch to punters is an 8fps continuous shooting speed, while the back panel features a 3-inch, 920K dot resolution tilting monitor, a pop up flash is hidden in the top plate, and ISO settings stretch to ISO51200.

Two colour options are available for those purchasing the X-T10 – black or silver. The camera comes as body only for £499 SRP, or with XC16-50mm lens for £599 all-in.

Alternatively, direct customers to the bundle that features an XF18-55mm for £799. All kit lenses are black.

An ‘X’ accessory that will sell, whatever the weather The new Fujinon XF90mm lens meanwhile is designed to provide customers with strong ‘bokeh’ effects and ultra sharp images, while being weather resistant into the bargain.

The Fujinon XF90mm f/2 R LM WR offers the double sales whammy of

Fujifilm dials X series up to ‘10’ There’s a hot new X series model and weather resistant 90mm lens to drive summer trade for Fuji retail partners

other enhancements inspired by user feedback. The latter includes improved shutter speed dial operation, the use of exposure compensation control in manual exposure mode with auto ISO selected, while the Silent Mode has been renamed ‘sound and flash off’ to avoid confusion.

Direct your customers to: www.fujifilm.com/x-t1/ver4/

Fujifilm cashback runs ‘til August 3rd

All set for summer travels – the new smaller, lighter X-T10 and the fast 90mm portrait tele lens (below)

a focal length equivalent to 137mm and fast/bright maximum f/2 aperture.

Its manufacturer suggests this makes it a must have for portrait photographers wanting candid results. High speed AF as quick as 0.14 secs is claimed courtesy of a new Quad Linear motor, while availability is from late July at £699.

In related news the brand has announced a Ver.4.0 firmware update for its previously released flagship X-T1 model, available for your customers to download late June. The software patch is said to introduce a new AF system with upgraded autofocus performance, as well as an array of

THE PHOTO brand joins Olympus, Nikon and Canon this month in rolling out its own cashback scheme, featuring £75 redeemable upon purchase of the X-T1 and including deals on Fujinon XT lenses into the bargain. If your customers decide to buy the X-T1 with XF18-135 kit they will also receive a free vertical battery grip worth £179.99, as well as the £75 cashback – a total saving of £254.99.

There is also £75 cashback offered when buying one XF lens, £225 cashback if buying two XF lenses, £375 cashback if buying three lenses or a whopping £525 cashback if purchasing four XF lenses. Alternatively if your customers stretch to five lenses they can claim an additional £150. The greater the spend, the greater the saving.

Photographer customers can check how much they can claim via the www.fuji-promo-calculator.co.uk which also provides full T&C’s.

In addition customers are being invited to trade in their old X-Pro 1, X-E1, X-E2, X-M1 or X-A1 Fuji CSC for either the X-T1 or X-T10 and receive an £80 trade-in bonus in store.

See: www.fujifilm.eu/uk/ products/digital-cameras/ promotions/ www.fujifilm.co.uk

BPI News | June 2015 7

BPI NEWS EXTRA

Epson & Calumet push print advantage Inkjet printing specialist Epson has teamed up with the retailer to introduce a dedicated ‘Print and Pay’ station area at the latter’s flagship store, offering high-end output to London customers on the spot at Drummond Street.

A

s a printer brand that is more often than not the ‘go to’ one for both enthusiastic amateur and professional photographers, the news that Epson has partnered with Calumet to introduce a raft of high quality print options at Calumet’s flagship store in London’s Drummond Street is not a total surprise. The idea here is that customers can print their images using the latest Epson technology and talk to the experts about the benefits of using Epson printers and media.

Epson says that customers including professional photographers, artists wanting to print limited edition prints, or in fact anybody wanting to print an image can take advantage of the new dedicated area within the store. Large format prints from A3+/13-inches through to A1/24-inches can be printed on a choice of media including Epson Traditional Photo Paper. Alternatively photographer customers can scan their original image to print using the latest Epson Perfection V850 Pro high-quality scanner.

A cost effective solution to high quality print & profit Epson tells BPI News that the Calumet store staff have been trained on the latest Epson equipment including the new SureColor SC-P600 A3+ printer and the SureLab D700 printer (one of the subjects of our four page pull-out advertorial in our March 2015 issue), and are on hand to help customers make the right printer choice.

As we noted back in March, copy

shops and photo retailers looking for a cost effective solution to expand their offerings should investigate the Epson SureLab (or ‘SL’) D700 further.

It provides the ability to deliver services above and beyond the norm, including square sized prints, cards, calendars and panoramic prints up to 21x100cm. Print finishes include lustre, gloss and matt, with the device delivering natural skin tone reproduction and dynamic range for highlight and shadow details, plus deep blacks via six colour UltraChrome D6-5 inks.

Further selling points of the D700 that might appeal are that it is easy to transport and retailers can enjoy a low cost outlay per print. Up to 360 15cmx10cm prints can be produced per hour and, with Windows and Mac drivers provided, the device is easy to integrate into most workflow systems. Variable print lengths stretch from 8.9cm to 100cm and print widths are from 10cm to 21cm.

Calumet’s ‘Print and Pay’ area was launched with two successive open days shortly before we went to press.

“This partnership allows our customers to not only print their images to the very highest quality but also to experience and engage with the latest cutting-edge product developments from Epson in a friendly and knowledgeable environment,” suggests Calumet Product Manager Andy Johnson.

“Thanks to Epson, we look forward to assisting customers in exceeding their vision.”

The theme of the Epson ‘Print and Pay’ Station was taken from the architecture surrounding the

“Experience and engage with the latest cutting-edge product developments from Epson in a friendly and knowledgeable environment” – Andy Johnson, Calumet Product Manager

Drummond Street store. In fact even the wallpaper used was printed using the Epson SureColor SC-S70600 – an 64-inch (162.6cm) high-quality indoor and outdoor

signage printer, which can produce everything from posters, signs, banners, backlit panels and POS materials to vehicle wraps, interior decorations and exhibition displays.

For more information visit: www.epson.co.uk or direct your browser to www.calphoto.co.uk 8 June 2015 | BPI News

The ELB 400

Looking for Dealers…

Wow! This new Elinchrom really blows your socks off…

©Jurek Gralak

One head kits weigh only 3kg. 350 full-power flashes.

New OLED display. Weather rugged design.

Full range of EL light modifiers. EL Creative Lighting Suite.

Prices from £1399 including EL Skyport radio control.

The most lightweight and powerful portable lighting system

www.pscdistribution.co.uk

Contact: sales@pscdistribution.co.uk BPI News | June 2015 9

BPI NEWS PRODUCT FOCUS

‘Using the Neo is like having The Force’

W

e originally ran a page on Rotolight’s revolutionarily powerful yet lightweight Neo photo and video light, developed at the UK’s famous Pinewood Studios, back in March’s BPI News. Just last month however BPI News was granted an exclusive opportunity to join portrait photographer and Rotolight brand ambassador Jason Lanier on a shoot in London – to witness the LED product being used professionally. By contrast, the group portrait shot on this page was also taken with yours truly using it, thereby suggesting anyone can achieve great results!

This is one product that you really do need a demonstration of to fully appreciate.

“Using the Neo is like having The Force,” laughs California-based Jason, referencing the mysterious power afforded Jedi knights in Star Wars movies – and the possible real-world status of the Neo as a ‘secret weapon’ for photographers. He tells us that Rotolight completely sold out of its available stock to attendees of a workshop he’d given the previous day at Pinewood.

As we noted in March, the Neo’s output is double that of rivals at 1077 lux at three feet (or 707 watts tungsten bulb equivalent). The other unique selling point here is that the Neo is the first on–camera lighting solution with an accurate colour temperature display – shown on the back of the unit – thereby enabling swift, ‘tune-able’ colour on location.

In a word it’s versatile and affordable too at £249 SRP. “Good competitive margins are available to trade partners,” adds Rotolight’s Marketing and PR Manager Alex H-French.

Users can opt to purchase a 10-piece location filter pack that

With good, competitive margins offered to retail partners, Rotolight’s latest on-camera lighting accessory in the LED ‘Neo’ could revolutionise the way photographers work. BPI News attends a workshop to discover more for the trade…

Colour filter gels let you create mixed light effects

boasts diffusion, skin tone and ‘creative’ effects filters, whilst a multi light kit is also available for photographers who might want to position lights both in front of and behind subjects, or set up a circle of Neo’s around a dance floor to capture the first dance at a wedding, for example. Unlike the tungsten equivalent, in being a LED light source they don’t get hot in use. It’s ideal as a key light, for providing that attractive catch-light effect in a subject’s eyes, for delivering extra kick or where a nice fill is needed.

“It’s incredible how even the lighting is from the Neo,” chips in photographer Jason, who

has been shooting with the LED since last November, even though units only started shipping mid May. “And that’s with it on a light stand. If I want the light to fall off more, then I just hold it up with the handgrip (an optional accessory) attached. “

Professional input, powerful output Rotolight MD Rod Aaron Gammons reveals that the company gave Jason and a number of photographers and cinematographers preproduction units so that they could get their feedback. “And some of that feedback had made it into the production models,” he enthuses.

“Things like the colour filters were based on feedback, along with the cinematic special effects. Stefan Lange who shot Batman and Skyfall said he’d love it if we could add those to the product. Some of Jason’s ideas about filter choices and also being able to use rechargeable batteries made it into the product.”

The photographer, who has been shooting professionally for 8 years, adds that the advantages this gives him are “Exponential. Not having to worry about where the flash goes, for one. I use flash a lot and am pretty good at controlling it but sometimes flash is like a wild animal – you don’t know where it is going to go, so being able to utilise the Neo is tremendous.

“The other advantage is the softness of the light. You put a filter on and it’s skin softening galore – but it’s not that artificial plastic skin softening that we all hate. If you only photograph people you can just keep the skin softening diffuser on there, which is really going to cut down on your editing. Then there’s

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Above: at the London demonstration session – left to right: MD Rod Aaron Gammons, Brooke Shafer, Jason Lanier, Robert Turner, Katy Findlay, and Alex H-French. Below: Jason working with the Neo kit, and bottom of page, skin tone effect and attractive eye catchlights.

the fact of being able to use the Neo in so many conditions and they’re so much lighter than normal Nikon or Sony flashguns.

“I shoot a lot of weddings and if I’m shooting the first dance I’ll put these Neo’s up in a circular fashion.

And it will make your clients look like movie stars. They will come up to me and say, ‘Oh my gosh, you made me look amazing – how much did you have to pay for all this stuff?’ But I will also put one right on the camera’s hotshoe. If you’re using flash and a wedding guest is coming straight at your camera, that potentially magical moment can end up blown out and there’s no re-creating that.

And when I put the Neo right on top of my camera it turns into a club atmosphere, and guests start mugging for the camera. They’ll be going nuts just because they know the light is on them – like moths to a flame.

“I hope you understand though that these are revolutionary for me – and I use a lot of different kinds of continuous lights. I’m an ‘Artisan of Imagery’ for Sony and I’ve used the Sony lights but they’re very top heavy and I’ve broken the foot off them so many times. With the Neo the weight is spread out.

“The Neo also enables me to get the shots and results that I want faster. A lot of us have circumstances where we don’t have time and have to get in and out quick: particularly if I’m shooting in some crazy urban environments. I can shoot holding

the Neo in my hand. No wonder these comprise 70% of what I do.

There are a lot of uses for these, from adding catch lights to the eyes when you’re shooting against the sun, to macro photography.”

Asked to give three reasons why your customers should buy a Neo, Jason Lanier responds: “Firstly the power on these things is tremendous – that’s going to be the number one takeaway – and being able to adjust the power output too, with the roundness of the design giving you that beautiful catchlight and the throw. The ability to change the white balance is huge too – I can put the model in Antarctica, the California sun or somewhere in between.

“Thirdly there are a lot of photography products that are junk, but these are high quality and I’ve dropped them enough times to know. These things are handmade here in the UK and I could not be more impressed with the quality.

It even handles the elements; the only thing I would add to these is the ability to sync with your phone, so your handset can act as a remote – but that’s more of a dream than a gripe.”

The Neo and other Rotolight products – including the larger, more heavy-duty Anova – are available to independent photographic specialists via Digital Distribution (www.ddltd.co.uk). Email sales@ ddltd.co.uk, or call 01442 230022. www.rotolight.com

To order the Neo or any Rotolight product, contact Digital Distribution by emailing sales@ddltd.co.uk, or dialling 01442 230022 BPI News | June 2015 11

BPI NEWS EXTRA

New faces at Nikon as summer cashback rolls out Photo giant launches two-month seasonal sales deals, appoints new photographers to promote the brand, plus introduces the newest member of its UK team…

T

rade is being driven to Nikon dealers this summer courtesy of the manufacturer launching its traditional seasonal promotion.

This time around there is up to £60 cashback on selected DSLR cameras, lenses and speedlights. The deals began on May 21st and will run until August 26th, with all claims needing to be received by September 30th.

Models featured in the promotion include the D3300, D5200, D5300 and D5500 digital SLRs, along with SB-300 and SB-500 flashes, plus four lenses: the AF-S DX Nikkor 55-200mm f/4-5.6G, AF-S DX Nikkor 55-200mm f/4.5-5.6 ED VR II and AF-S DX Nikkor 55-300mm f/4-5.6G ED VR and AF-S DX Nikkor 18-300mm f/3.5-6.3G ED VR. Purchases made from Dixons Travel stores are excluded from this promotion.

Nikon UK’s Junior Product Manager for Lenses and Accessories Edward Allinson – a new addition to the team – suggests: “With the holiday season fast approaching, now is the perfect time for your customers to step up into the world of DSLR photography to get those all important holiday snaps and create lasting memories.

He adds: “With Nikon’s vast selection of Nikkor DX lenses and entry-level DSLR cameras on offer, this is the ideal promotion for those looking to move away from their smartphone this summer, and explore the endless possibilities that DSLR photography has to offer.”

For more information on the promotion, and how customers can submit their claim, simply direct your browser to: www.nikon.co.uk/promotions

“This is the ideal promotion for those looking to move away from their smartphone this summer, and explore the endless possibilities that DSLR photography has to offer…”

Edward Allinson, Junior Product Manager for Lenses and Accessories

New Nikon ambassadors to spread the word EDWARD ALLINSON isn’t the only new face to promote the Nikon brand.

In further news this month, it has appointed three new photographer ‘ambassadors’ to complete this year’s line-up above: news photographer Leon Neal (top), natural landscape and wildlife photographer David Yarrow (centre) plus location, architecture and people photographer Jeremy Walker (bottom).

The brief is that the ambassadors work with Nikon on a range of activities, from seminars at key events (such as The Photography Show) to social media and PR campaigns.

“Since the launch of the Ambassador scheme in 2013 we have seen some amazing talent in our line-up,” enthuses Nikon UK Group Marketing Manager Jeremy Gilbert. “Through the ambassadors we are able to engage with our customers, and, most importantly, inspire enthusiasts to take a step up with their photography.”

He adds: “The scheme has allowed us to formally acknowledge some of the country’s leading photographers in their fields and collaborate with them creatively to communicate the ‘I am Different’ message.”

The new faces join current Nikon ambassadors Kate Hopewell-Smith, the lifestyle photographer with a love of portraiture, and Bob Martin, the multiaward winning sports photographer who specialises in shooting action and editorial pictures.

Nikon’s prestigious Ambassador Alumni includes industry-leading photographers Ross Hoddinott – wildlife and landscape photo expert – Kirsty Mitchell – fine art photographer who recently completed her breath taking Wonderland collection, John Wright – commercial photographer specialising in fashion and celebrity – Mark Seymour – multi award-winning wedding photographer – plus Mark Pain, a renowned sports photographer with over 25 years’ experience and multiple awards working for both corporate and editorial clients. www.nikon.co.uk/nikonambassadors

For background on the ambassadors see www.nikon.co.uk/nikonambassadors 12 June 2015 | BPI News

www.nikon.co.uk/promotions

The network that respects you as an independent business.

It's an often over-used cliché but there really is no better time to look at joining the Kodak Express network.

Kodak Alaris is continuing to invest into actively seeking new ways to engage with consumers in order to drive awareness, footfall and print.

We also respect that you are an independent business and in many cases have worked hard to build up your reputation in the local area. Kodak Express builds on that experience rather than trying to replace it.

CREATING AN APP-ETITE FOR PRINT! Where others follow, Kodak Alaris leads.

Kodak Alaris are refining their suite of Apps to improve the service which enables consumers to not only locate their nearest store but to also order prints and a range of other items to collect in-store at a convenient time.

The latest is the My Kodak Moments App which is available for mobiles and tablets as well as on PC and at Kodak kiosks. Whilst the Create@Home service enables consumers to do just that!

This simple to use software is downloaded by consumers who can then sit in the comfort of their own home and create photographic products such as Photobooks and Calendars. They can take as much time as they want to create the perfect photographic memory and then simply locate their nearest Kodak Express to print and collect.

As well as regular bulletins giving you the latest news and promotions you also receive regular Promotional Packs around key purchasing events such. The latest for Fathers Day has already hit the stores and includes a fantastic consumer promotion to drive even more traffic to the stores.

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The Kodak Express network is managed in the UK & Ireland by Tetenal Ltd, one of the oldest photographic companies in the world, so you know you're in safe hands.

There is also support for you to enable you to increase footfall and drive additional spend in-store.

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MANAGED MARKETING SUPPORT

00 TO WIN £5.

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Father’s Day Prize Draw!

Chance to win 1 of 5 Outback Gas BBQs when you spend £5.

Ask for your entry form when making your purchase.

Terms & conditions apply, a full copy of these are displayed in-store. © 2015 Kodak Alaris Limited. The Kodak and A Kodak Moment trademarks and Kodak trade dress are used under license from Eastman Kodak Company. Print products illustrated vary by app, software and equipment available in store.

gifts unique Create sing our e du 21st Jun for Da IOSK. K K A KOD

Add to that a dedicated UK based Business Manager and there's even more reasons which should encourage you to take a look at becoming part of the Kodak Express family.

For more information call Mike Piggin on 0116 2815742 or e-mail mike.piggin@tetenal.uk.com.

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Kodak . The

Kodak © 2015

TEL: 0116 289 3644

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BPI News | June 2015 13 www.tetenaluk.com

OPEN DAY

HERE'S YOUR OPPORTUNITY TO MEET THE EPSON FAMILY Tetenal & Epson would like to invite you to our joint open day at Tetenal's HQ in Leicester on Wednesday 24th and Thursday 25th June.

In our dedicated Epson showroom you'll be able to see first hand the amazing inkjet print quality of the Epson Surelab Family and find out how it could revolutionise your business.

You'll see the D3000 Dry Lab Printer, the D700 Photo Printer and the D7 Studio Kiosk System along with the market leading Epson Large Format Printer range.

This is a great opportunity to see these machines in action first hand.

Don't miss it!

CALL OR E-MAIL NOW TO REGISTER

MARK THE DATES - Weds June 24th & Thurs June 25th TEL: 0116 289 3644

14 June 2015 | BPI News

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e-mail: uk@tetenal.com

|

www.tetenaluk.com

NEDIS 4-PAGE PULL-OUT PROMOTION SPECIAL

‘Demo these products and they will sell…’

S

ometimes the adage that ‘you have to see it to believe it’ rings especially true, particularly when it comes to the new, innovative technology that our trade seeks to sell day in, day out.

“We sell IP cameras that link to the Internet and offer home security… and we’ve presented them to the photo dealers and electrical stores,” Nedis UK’s National Sales Manager Alastair Wilson tells us. “But we’ve found that they stick like glue to the shelves unless the retailers actually demonstrate them to customers.” If you do show people what they are capable of, then the reaction is ‘wow that’s amazing’ and then you can sell them, he adds.

“The same thing is true of dash cams. Rather than have a pile of boxes stacked up on a table at the recent Castle Cameras show, I shot a video on one bolted in my car, stuck it on a computer, connected it to a 32-inch HD TV and we ran the video. Everybody that walked past the stand asked: ‘what was that taken on? That’s amazing!’ And then once they were told the price they bought one.” In other words, by taking the time to demonstrate the product it sells itself.

“Brian Callow and Racheal Tattum, who run the Castle Cameras show, agreed to buy in 16 pieces and we sold the whole lot. OK, it’s not your average DSLR camera user who would generally buy in-car cameras, but rather ‘Joe Soap’ who sees the benefit. Perhaps at some point in his life he’s had a road accident or close shave and can appreciate the need to have one of these things to record his journeys. Another guy said to me that he had just changed insurance companies and the first thing that they said to him was ‘are you using a dash cam?’”

Apart from setting up a big screen to demo and market such Nedis products, another obvious way to market it is to record a video, stick it on YouTube and link it back to your own online retail site. Practicing what he preaches, at the time of writing Alastair was due to post his own incar video online. Contact Nedis and they will give you the link for your own retail usage.

Aside from the standalone König-branded Full HD Car Camera discussed above, Nedis also offers

That’s the message to the UK photo trade from Nedis’ Alastair Wilson, just back from a successful Castle Cameras show where the König Full HD Car Camera ‘dash cam’ was a swift seller. BPI News discovers how you too could also profit from its many photo-related gadgets…

Brian Callow and Racheal Tattum of Castle Cameras, with a busy Nedis table at their show – showing video which led to them selling 16 boxed König car dash cameras almost as soon as they had agreed to stock them, by demonstrating to their customers exactly what these money-saving new vital auto accessories can do.

several König action cameras from £39.99 SRP that could also be used as a dashboard camera, the difference being that the dash cam over-writes the card every 10 minutes unless there is any volatile movement detected by an in-built shock sensor. But, by contrast, the action cameras run video for 30 minutes and stop unless reactivated.

The top Full HD action camera model – the W100 – offers Wi-Fi streaming. So if your customers have a smartphone or tablet they can download an app that lets their iPad take control. “We get a few dealers telling us that they sell GoPro already, but the GoPro range has a starting point of £100 for a very basic model, whereas, importantly for dealers, our more advanced models sell at

“Showing a video of the König car dash cameras in action led to 16 sales at £44 each at the Castle Cameras show… we sold the whole lot”

Nedis UK offers thousands of complementary product lines for photo specialists BPI News | June 2015 15

Action Camera

NEDIS 4-PAGE PULL-OUT PROMOTION SPEC

HD action camera 720p 5MP waterproof

Camera with bike and helmet mount to capture all the action during skiing, sky diving or rafting sessions, or during a walk through the woods. The camera features a lightweight design, 80 degrees camera angle, HD video resolution and a built-­‐in microphone and is therefore especially suitable for extreme sports and any other outdoor activities.

Part number: CSAC100 • Captures all the action during extreme sports sessions and any other outdoor activities • Features a lightweight, compact and durable design • Delivers HD-­‐quality video and still captures • Supports Micro SD cards up to 32 GB EAN: 5412810230204

SRP

Specifications Video quality: HD Camera angle: 80° with 1.3 MP CMOS sensor Video resolution: 1280x720 at 30 FPS Built-­‐in microphone: yes Battery: built-­‐in 220 mAh lithium, USB-­‐rechargeable Memory: Micro SD card (not incl.) -­‐ supports Micro SDHC cards up to 32 GB

“We get a few dealers telling us that they sell GoPro already, but the GoPro range has a starting point of £100 for a very basic model, whereas, importantly for dealers, ours can sell at £79.99 SRP (similar to a £250 GoPro) and still deliver 35% gross margin.”

Alastair Wilson, Nedis UK

£ 28,99

Action Camera

HD action camera 720p waterproof

Lightweight action camera with built-­‐in microphone to mount on a helmet or bike and capture all the action, whether it concerns snowboarding, skydiving, rafting or a quiet walk in the woods. It has a 45° camera angle, 1.77”screen and HD video resolution to easily shoot razor sharp images.

Part number: CSAC200 • Lightweight, compact and sturdy • 1.77'' TFT screen for easy recording and direct viewing of images • HD quality video and still captures • Support of Micro SD cards up to 32 GB

Specifications • HD • Camera angle: 45° with 1.3 MP CMOS sensor • Screen: 1.77” TFT screen • Video resolution: 1280x720 at 30 FPS • Built-­‐in microphone • Built-­‐in 700 mAh lithium battery: USB-­‐ rechargeable • Supports Micro SDHC cards up to 32 GB • Waterproof: up to 10 meters (in waterproof case)

£79.99 SRP (similar to a £250 GoPro) and still deliver 35% gross margin.

As businessmen they’re interested in putting money in the till and profit is what it is all about.”

Alastair also makes the point that because the König branded cameras are more affordable than the market leader, they also appeal to younger buyers who haven’t got £250 in their

pocket to spend on something that could be a whim. “The very first sale we made off our stand at Castle Cameras was our sample action camera. Retailers need to look at a lower cost range of action cameras.

Children in particular want these things and a GoPro camera is a pretty expensive bit of kit for their parents to afford. “

Car cams and Action cams – two big growing markets

SRP £ 39,99

EAN: 5412810224395

Action Camera

Full HD action camera 1080p waterproof

Lightweight action camera to mount on a helmet or bike and capture all the action, whether it concerns snowboarding, skydiving, rafting or a quiet walk in the woods. It has a 100° camera angle, 2”screen and Full HD video resolution to easily shoot razor sharp images.

Part number: CSAC300 • Lightweight, compact and sturdy • 2'' TFT screen for easy recording and direct viewing of images • Full HD quality video and still captures.

• Support of Micro SD cards up to 32 GB

Specifications • Full HD • Camera angle: 100° with 5 MP CMOS sensor • Screen: 2” TFT screen • Video resolution: 1920x1280 at 30 FPS • Built-­‐in microphone • Built-­‐in 700 mAh lithium battery: USB-­‐rechargable • Supports Micro SDHC cards up to 32 GB • Waterproof: up to 60 metres (in waterproof case)

SRP £ 63,99

EAN: 5412810224401

Action Camera

Full HD action camera 1080p waterproof WiFi

König retail counter/window display packs and individual boxes aid stock control and encourage impulse purchases – easy to sell, easy to buy

Lightweight action camera to mount on a helmet or bike and capture all the action, whether it concerns snowboarding, skydiving, rafting or a quiet walk in the woods. It has a 120° camera angle and Full HD video resolution to easily shoot razorsharp images.

Additionally, it is equipped with a WiFi function to stream images directly to a personal media device, and a Mini HDMI port to easily connect it to a TV to instantly show content to with family and friends.

Part number: CSACW100 • Lightweight, compact and sturdy • Wifi-­‐function to stream captures directly to smartphones or tablets • Full HD quality video and still captures.

• Mini HDMI™ port to watch images on a TV

SRP £ 79,99

EAN: 5412810224418

16 June 2015 | BPI News

Specifications • Full HD • Camera angle: 120° with 5 MP CMOS sensor • WiFi function: download free app for Android™ or iPhone on Google Play store/Apple App store.

• Video resolution: 1920x1280 at 30 FPS • Built-­‐in microphone plus input for external microphone • Supports MicroSDHC cards up to 32 GB • Mini HDMI™ connection for connecting to TV • Built-­‐in 700 mAh lithium battery: USB rechargeable • Waterproof: up to 55 metres (in waterproof case)

Get in touch with Alastair Wilson and the Nedis team to plac

HD car camera

CIAL

Wildlife cameras trigger great sales captures

1080P Full HD in car camera

Ultra-­‐compact car camera featuring seamless loop recording to capture every crucial moment in Full HD video resolution. A G-­‐sensor secures and stores footage in case of an impact.

Part number: SAS-CARCAM10 • Full HD 1920X1080 • G-­‐sensor • 130° lens support • Micro SDHC card

SRP £ 43,99

EAN: 5412810212156

Product description • Resolution: Interpolated Full HD 1080P, 1920 x 1080 • Display: 1.5"" 4:3 TFT LCD display • Display resolution: 300K pixels (640x480) • Video resolution and frame rate: Full HD 1920x1080 25fps, HD:1280x720 30fps • Image sensor: 1/4"" CMOS Sensor • Lens: 130 degree wide view angle • Aperture F2.0, f=2.6, focus 1.5m -­‐ ∞ • Nightvision: 4x LED • Memory: Support Micro SDHC card, up to 32GB (at least 2GB Class 4 or above recommended) • Cycling record: 3min/5min/10min seamless cycling recording selectable • Record mode: Motion detection • Snapshot photo resolution: VGA,1.3M,2M(1920x1080),3M(2048x1536), 5M(2592x1944),8M(3264x2448), 10M(3648x2736),12M(4000x3000) • Zoom: Support digital zoom up to 4x • Date & time stamp: Support date and time stamp on the video and snapshot photos • Exposure/WB/ISO: Exposure value EV-­‐2 ~ EV+2, Auto ISO, auto white balance • File format: Photo JPEG; Video AVI format (M-­‐JPEG codec) • Built-­‐in G-­‐sensor: Support video file protection while crash • OSD languages: Support Russian, English, French, Spanish, Portuguese,German, Italian • Audio: Built-­‐in microphone and loudspeaker • Sound: BEEP sound, On/Off remind sound • Screen Saver: Auto shut down the screen after 1min/2min/3min/5min/off (selectable) • Ports: DC in/data transfer mini USB port, support USB2.0 data transfer • Power: Build-­‐in battery, 300mAH rechargeable Li-­‐ion battery • Adapter: Car charger, input DC 12V-­‐24V/1A, Output: DC 5V/1.0A • Working temperature: -­‐ 20°C~ 65°C • Dimensions: (L)70 x (W)47 x (D)37mm "

Wildlife Camera

Wildlife camera

A

s we featured back in the March 2015 issue of BPI News, Nedis UK also offers a series of König ‘Wildlife’ cameras in camouflage attire, of which there are two new additions – both shown in our panels to the right. “These are equipped with Infrared to sit in the garden and film wildlife,” notes Alastair Wilson. “The DVRODR20 is the standard model while the premium version is the DVRODR30, which has got a mobile phone facility built in. It records pictures and sends them via MMS to your mobile phone. I don’t know if there is anything around like that. You could alternatively use it as a security camera. If anything moves in the vicinity it is viewing, it starts taking pictures and streams them to your mobile device as it is happening.”

In fact Alastair said there’s a great story from Melgray of Hereford (www.melgray.co.uk, above right).

“They sold out of their entire first shipment of the König wildlife cameras to local farmers as remote surveillance to protect against sheep disappearing in the middle of the night.”

A bit of a woolly story – but true!

So don’t be ‘sheepish’ – drop Alastair and his team a line to rustle up some stock to put in your own retail ‘paddock’. It’s all about thinking outside of the proverbial box and stocking equipment that can sell well alongside your compact system cameras, DSLRs, and accessories – like: König’s Traveller tripod, right, which scored maximum 5 star ratings in all categories to win the Digital Photo Magazine Gold Award for best tripod under £60… another line highly recommended to stock and sell in the peak pre-holiday season.

Camouflaged, weatherproof camera to record wildlife videos and images. It is also suitable for object surveillance.

Specifications

Part number: SAS-DVRODR10 • Resistant against water and snow (IP44) • Captures high quality pictures or record HD video (720p).

• Can be used as a portable camera.

• 940 nm LED

• Image sensor: 5 megapixels • Lens: F= 2.2 • Field of view: 60° • Detection range: up to 20 m • Image resolution: 6 megapixels • Video resolution: 1280x720 • Trigger time: 1.2 s • Power requirement: 4x AA • Standby: < 0.25 mA

SRP £ 72,99

EAN: 5412810229352

Wildlife Camera

Wildlife camera with colour LCD on remote

Camouflaged, weatherproof camera with integrated LCD display to record wildlife videos and images. It is also suitable for object surveillance.

Specifications

Part number: SAS-DVRODR20 • The camera captures high quality pictures up to 8 megapixels or 720p HD video • When powered by a full set of new AA alkaline batteries, the camera can operate up to 6 months.

• LCD monitor in remote control • 940nm LED

• Image sensor: 5 megapixels • Lens: F= 3.1 • Field of view: 52° • Detection range: up to 24 m • Image resolution: 8 megapixels • Video resolution: 1280x720 • Trigger time: 1.2 sec • Power requirement: 8x AA/4x AA (min.)

• Standby: < 0.3 mA

SRP £ 99,99

EAN: 5412810229369

Wildlife Camera

Wildlife camera with GPRS/MMS function

MA X RAT FIVE ST A FEA ING TUR FOR R PER FORE, BUIL AND MAN D, VAL CE UE

ce an order on 0116 253 0325 or speak to your area sales rep

Camouflaged, weatherproof camera to record wildlife videos and images. It is also suitable for object surveillance. The camera can send images directly to your mobile phone by MMS, using a GPRS network.

Specifications

Part number: SAS-DVRODR30 • MMS/GPRS functionality to send pictures and videos to a mobile phone • At night, the built-­‐in infrared 940nm LEDs enable clear images up to 8 megapixels or 720p HD videos • 8-­‐Megapixel images

• Image sensor: 5 megapixels • Lens: F= 2.2 • Field of view: 60° • Range: up to 20 m • Image resolution: 8 megapixels • Video resolution: 1280x720 • Trigger time: 1 s • Power requirement: 8x AA/4x AA (min)/external 6V 2A

EAN: 5412810229376

SRP

£ 219,99

BPI News | June 2015 17

NEDIS 4-PAGE PULL-OUT

Product specifications Product specifications

CL-AC10 CL-AC10

• LCD display: 2" touch screen • Image • sensor: LCD d isplay: 1.3 Megapixel CMOS 2" t ouch screen • External memory: Micro SD card up to 32 GB (not incl.)

• Image sensor: 5.0 megapixel (2592x1944), 1.3 Megapixel CMOS • Still image resolution:

• External memory: Micro SD card up to 32 GB (not incl.)

3.0 megapixel (2048x1536),

1.3 megapixel / default) (2592x1944), • Still image resolution: (1280x960 5.0 megapixel • Video resolution: 720p (1280x720) pixels @ 23-­‐31 fps,

VGA (640x480) pixels 3.0 @ m egapixel (2048x1536),

49-­‐63 fps (default) AVI 1.3 megapixel (1280x960 / default) • Video file format:

• Audio: • Video resolution: Built-­‐in m icrophone

720p (1280x720) pixels @ 23-­‐31 fps, • Battery:

440 mAh

Lithium VGA (640x480) pixels @ 49-­‐63 fps (default) • Battery life: up to 130 minutes • V ideo f ile f ormat:

• Dimensions: 66 x 43 x 27 mm AVI • Weight:

• Audio:

48 g Built-­‐in microphone • OSD language:

• Battery:

English Lithium 440 mAh

SRP £ 49.99

EAN:

SRP £ 49.99

• Battery life: 5412810230051 up to 130 minutes

• Dimensions: 66 x 43 x 27 mm • Weight:

48 g • OSD language: English

Product specifications EAN:

CL-AC20

5

5412810230051

• Image sensor: • External memory: • Still image resolution:

• Video resolution:

• Video file format: • HDMI® output: • Battery:

• Battery life: • Dimensions: • Weight:

5.0 Megapixel CMOS Micro SD card up to 32 GB (not incl.)

8.0 megapixel (3264x2448), 5.0 megapixel (2592x1944) 1080P (1920x1080 pixles) @30fps, 720p (1280x720) pixels @ 60fps, 720p (1280x720) pixels @ 30fps H.264 Yes Lithium 1000 mAh up to 110 min 61 x 38 x 2 5mm 69 g

EAN:

5412810230068

Sell smarter with smartphone photo accessories 5

Also new from Nedis and making for an easy and profitable sale are Camlink phone lenses, for which there is either a single or a dual kit which fit on the back of a smartphone and give you an ultra wide angle and a fisheye effect.

Cost to the dealer is £4.99 and they sell at £12.99 for the pair or £5.99 if your customers buy them individually. Alastair adds that they can be used on iPads, iPhones, Samsung Galaxy phones and a whole host of competing tablets.

“They come with a little adapter clip that holds the lens in place. Your standard phone is probably giving you a 50mm equivalent view in 35mm terms. But by using one of these you convert it to a 28mm, while the fisheye one obviously gives you that goldfish bowl type effect. We’ve just started to market them to the photo trade, who need to wise up that this is an optical 7 so they are very capable of selling it. In fact they’re probably accessory and better at talking to the customers and demonstrating it than a phone specialist; all they need to do in my opinion is print out a couple of shots to show to customers and stick those on the counter somewhere. £12.99 is pocket money to most people.”

SRP £ 99.99

USP’s

CL-AC10

Capture all your adventures with this HD 720p action camera. With its robust housing it is ideal for sports and leisure.

• Easy-­‐to-­‐use 2" touch screen • 1.3 MP CMOS sensor and 5.0 MP still picture resolution • 120⁰ fixed angle • Built-­‐in microphone • Supports up to 32 GB MicroSDHC memory cards • Built-­‐in 130 minutes recording rechargeable lithium battery • Mounting accessory kit included • Waterproof up to 10 m

All this… and smart watches too!

[9-2-2015 10:02] Heijden, Bas van der: Deze kun je sturen naar crediteuren@nedis.nl

Suction cup

Head strap mount kit

Handlebar mount kit

Helmet mount kit

USP’s

CL-AC20

4 Capture all your adventures in professional photo and video quality with this Full HD action camera. With it's robust housing it is ideal for sports and leisure.

• Built-­‐in Wi-­‐Fi for live wireless video streaming to a smart device • 5.0 MP CMOS sensor and 8.0 MP still picture resolution • 120⁰ fixed angle • Built-­‐in microphone • Supports up to 32 GB MicroSDHC memory cards • Built-­‐in rechargeable lithium battery • Very complete mounting accessory kit included • Waterproof up to 50 m • Mini HDMI® output for connecting to TV • Free app for iOS and Android

Handlebar mount kit

Suction cup

IR remote control

Helmet mount kit

Head strap mount kit

Car Charger

6

2

As another example of Nedis UK practicing what it preaches, Alastair lets slip that MD Arvind Patel has been personally road testing one of its new smart watch gadgets – again, available for considerably less than an Apple watch.

“These give you a status of your health and while it doesn’t do all of what an iWatch does, it gives you the time, the date and how many steps you walk per day and how many calories those steps are burning from your system. What you do is download the app to your mobile phone and this Bluetooth device transmits to your mobile phone and the data tells you whether your body weight is correct and whether you’re taking enough exercise. We also do a set of scales that are Bluetooth connected, which adds to the system and gives you advice on what to do to sharpen up your health. Dealers could sell it as a package.”

As usual it appears that distributor Nedis UK has plenty of ideas and moreover the products with which to make those ideas count for photo specialists who are looking to expand their product offerings with complementary kit. Get in touch with Alastair, Arvind and the team on the contact details below – SRPs from only £29.99!

Order now to boost summer holiday sales – call 0116 253 0325 or speak to your area sales representative 18 June 2015 | BPI News

BPI NEWS EXTRA

Summer cashback + 50mm lens + binos = App-y Canon customers

T

he photo giant is encouraging your customers to invest in a new camera for summer shooting via its latest cashback drive (right), with up to £50 offered on purchases of selected products.

The scheme, launched on May 20th, runs until the 19th August this year and includes 28 products in total, ranging from DSLRs, through lenses and Speedlites to compact cameras, camcorders and photo printers.

For example there is £50 cashback offered on purchase of an EOS M3 and 18-55mm lens, or EOS 700D digital SLR. Alternatively your customers can grab £30 or £20 back, respectively, on the EOS 100D and 1200D. The same savings can be made across PowerShot SX530, SX710, SX610 and IXUS 275 compacts, while video cameras falling under the offer are the Legria HF R606, R66, R67, R68 and G25.

To see the entire range included in the offer and T&C’s, direct your customers to visit www.canon.co.uk/summercashback

New lens & binoculars promise plenty of pop A new EF 50mm f/1.8 STM (right) prime lens is being pitched at photographers seeking ‘popping portraits with beautiful background blur’, due to the fast/bright aperture provided and resulting shallow depth of field. The new optic succeeds the EF 50mm f/1.8 II, and the pitch you should use is that this an ideal second lens for anyone looking to take their photography to the next level with that f/1.8 maximum aperture providing precise control over depth of field. Canon suggests that when paired with an APS-C EOS DSLR, the lens is ideal for head and shoulder compositions. But it’s also a useful every day ‘standard’ lens for full frame DSLRs for a diverse range of subjects with a natural viewpoint and perspective. Available now, SRP is £129.99.

Other new products this month, which are perfect for stimulating summer sales, include a ‘refresh’ of Canon’s binocular range. The AA battery-powered 12x36 IS III

The biggest camera brand in the business launches its seasonal sales push, along with a new DSLR lens, a pair of binoculars and software apps of all descriptions…

and 10x30 IS II offer 12x and 10x magnification and weights of 660g and 600g respectively. They also feature what their maker describes as ‘innovative’ active image stabiliser technology, activated with a button press. Additionally, the Super Spectra lens coating, also found in Canon’s EF lens range, claims to deliver vivid colour and detail, enabling your ‘twitcher’ customers to easily distinguish one breed of bird from another, in addition to suppressing visible flare and ghosting. Both sets of binoculars are available from August. SRP is £699.99 for the 12x36 (below) and £479.99 for the 10x30.

Seeking App-y customers Finally, the photo giant has released an English language version of a new iOS software app designed to let your customers ‘have fun with their photos’. Originally launched in Japan last November, where it went to the top spot in the free Photo & Video category of the Japan App Store, Perstext lets your customers insert dynamic text into saved images, which can then be shared with friends and family via popular social networks, or a printed copy. Canon believes that by enabling the simple creation of images that convey messages with a touch of flare, the application offers new methods of expression and communication. For use on an iPhone, iPad or iPod touch, Canon’s Perstext app is available for download from the Apple App Store.

Canon has also released a series of downloadable and app-based city guides as part of its continuing Come and See brand promotion.

The guides currently focus on London, Paris, Madrid, Milan and Amsterdam. “We hope that people will relish the opportunity to seek out new perspectives and capture that beauty on camera or video to cherish forever”, says Nigel Taylor, Consumer Imaging Marketing Communications Director, Canon Europe.

www.canon.co.uk

To see the entire range included in the latest offer and T&C’s, direct your customers to visit www.canon.co.uk/summercashback BPI News | June 2015 19

How to reach a wider audience

ADVERTISEMENT

Camera Bag Essentials

Future’s Head of Content & Marketing Matt Pierce tells us why its new compact handbook is perfect for selling alongside Even if you don’t sell Inkjet papers, you should sell this one camera bags…

W

hy, we hear you ask? Because many mobile phones and cameras now offer panoramic shooting modes… but how does the consumer get to have a print of that special holiday landscape vista shot, demanding to be proudly hung in the hallway?

Fotospeed’s Panoramic Paper starter pack with an SRP of £29.95 (subject to your normal trade discounts) is a great incentive to get yourself and your staff up to (Foto)speed on the benefits and spin off sales. Firstly your customers who are already buying their favourite A4 inkjet papers can now print 210mm x 594mm panoramic images with a near 3:1 ratio on their normal A4 size printer. So there is no need to buy an expensive roll of paper just to print their favourite panoramic shot.

Secondly because the Test pack has 4 sheets of 6 different Fotospeed papers (including their latest Platinum Baryta 300, Platinum Etching 285 and Smooth Cotton 300 paper from the new Signature range) it’s an inexpensive way to try out the different surfaces of paper, which can all make or break that great shot.

Thirdly...and this is the clever idea: Offer your customers a one-off panoramic print service. Simply buy the paper at trade prices, print it on your premises, and make a healthy margin on each print. There are extra sheets included for profiling, plus a full template guide and free technical advice – all of which have made Fotospeed’s Panoramic Paper Starter pack a top seller!

“This pack absolutely flew at The Photography Show and helped us turn many more photographers and retailers on to Fotospeed’s leading proposition,” says the brand’s Toby Herlinger (photo, top).

After receiving a Maximum 5 star rating in Amateur Photographer magazine last year, the Panoramic Starter pack has additionally just been given the thumbs up for professional users from Mike McNamee’s Professional Imagemaker report in the April /May issue – ‘Using the Fotospeed Panoramic paper trial box is an excellent idea for a beginner and if you have a commercial project in mind a single print sale will recoup all your costs with lots to spare’.

Email sales@fotospeed.com or call 01249 714555 for more details. www.fotospeed.com

F

uture, responsible for The Photography Show and the UK’s market-leading photography magazine, Digital Camera, has launched a new compact ‘bookazine’ designed for photographers’ camera bags.

Camera Bag Essentials is the first in a series of compactsized handbooks for photographers to take with them on shoots. Although small enough to put in a camera bag, pagination is high, with the debut issue featuring 200 pages of practical advice and inspiration for just £9.99.

With a ‘go anywhere, shoot anything’ tag line, Camera Bag Essentials is being pitched as the reference guide than no photographer would leave home without. Over five chapters, the editorial teams behind Digital Camera, N-Photo and PhotoPlus explain key camera techniques and concepts in quick, easy-tofollow guides.

Readers will learn how to take better pictures by understanding how their camera works, discover the essential equipment they need to take stunning photos, and follow step-by-step guides to capture perfect photos.

It’s the latest in a long line of successful bookazines from Future’s photography group – a term used to describe the high paginated, high production value titles that blur the lines between books and magazines.

Future’s market-leading Canon and Nikon bookazines have had their three volumes reprinted several times, while their hugely successful ‘Teach Yourself’ series has covered Lightroom, Photoshop, Elements, as well as Black & White, Raw, Landscape and Sports and Action Photography.

Future are planning more volumes in the Camera Bag Essentials series - with future editions focusing on different kinds of photography and including expert advice from leading pros.

For readers, Camera Bag Essentials is the indispensable guide to photography that they can fit in their camera bag. For retailers, it’s a unique opportunity to offer a premium title that complements any kit purchase – but particularly camera bags.

Camera Bag Essentials volume 1 is on sale now.

For more information and commercial opportunities, get in touch with Matthew Pierce via matthew.pierce@futurenet.com or 01225 442244.

BPI News is your mouthpiece to the industry. Send your news to info@bpinews.co.uk 20 June 2015 | BPI News

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Black & White Photography Master mono photography – from visualising the shot through to how to get the best results when editing

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Get to grips with Adobe’s powerful Lightroom image editing program with our complete instructional course

Beginner’s guide to understanding the key settings on your digital SLR so that you can take better shots

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Complete instructional course on mastering Adobe’s powerful Photoshop CC image editing program

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Photoshop Elements 12 Elements is a more powerful editing program than its low price suggests. We help you unlock its full potential

Get the book and DVD versions today from our secure online store:

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Raw in Photoshop Serious photographers shoot in Raw… We give a complete guide to unleashing the power of this professional file format

Buy the eBooks and interactive video course via the free Photography Week app

BPI News | June 2015 21

BPI NEWS PRODUCT OF THE MONTH

MINILAB NEWS

Photographic Panasonic Lumix DMC-GF7

Flagship DS620 printer now available

British

Industry

news

With the promise of cutting waste for minilabs and backed by a two year warranty, DNP’s latest dependable dye sub makes a strong case for purchase

From sharp portrait range detail to colourful close-ups, the 4/3rds sensor wins

Save on media – the new DNP DS620 uses every CMY set on your media ribbons, with zero wastage

A

Y

es we know the DSLR-styled G7 has just been launched – this is the more compact, coat pocket sized (or perhaps, given the approaching summer, baggy shorts friendly) GF7 model announced before it.

Pitched at those who want better results that their smartphone will allow, the GF7 compact continues the drive by Panasonic and rivals to offer serious oomph to your customers from palm-sized proportions. As regular DSLR sales slide, CSC appears to have been hit less hard depending on who you speak to, while at the same time the latter is narrowing the gap between these two camera strands in terms of output performance. We managed to achieve plenty of detail in the images we took.

Incorporating a 17.3x13mm Four Thirds sensor and coming supplied with a manually retractable (and manually extendible) 12-32mm lens, the 16MP GF7 is not as much of a game changer as last summer’s Panasonic GH4: there’s no 4K shooting option here, for example, nor eye-level viewfinder.

Instead we’re totally reliant on the fact that its maker has bowed to the ‘selfie’ craze by including a 180° tilting touch-screen display. Smartphones can also be used as a remote control, if your customers download the relevant app.

But this newer, more consumer orientated system camera nevertheless borrows some of its bigger brother’s styling, as well as the same Four Thirds sensor and Venus engine as the numerically similar GX7 model. Of greater interest to enthusiasts is the lightning quick auto focus response, in conjunction with supplied 12-32mm lens (24-64mm in 35mm terms) and the 240fps AF drive. OK, so while die-hards will gripe that we’re still not seeing a larger APS-C chip or full frame sensor in a Panasonic camera, billboard sized prints aren’t the intended use for this model. Plus with its spreadsheets putting the manufacturer in pole position for UK CSC sales, it obviously doesn’t feel pressurised to alter course.

With the GF7 it feels like Panasonic is making even its entry point devices serious contenders for photographers favouring a smaller form factor who at the same time don’t want to compromise much on picture quality. www.panasonic.co.uk

s introduced in our April issue of BPI News, there is a new flagship photo printer available from dye sublimation specialists DNP: the DS620. Stock is available as you read this.

Key features include: two year warranty with a maximum of 100,000 prints, ink ribbon rewind function to cut waste, standby mode to conserve power, plus the world’s most compact design in its class (just 275mm in width), thereby also conserving space in-store or in studio.

An added pitch, according to DNP, is a ‘great low media price regardless of the photo format’. No matter which print quality or print surface is chosen, the printer’s new intelligent algorithm rewinds the ink ribbon in the case of an odd number of 10x15cm photos being printed, so the remaining piece will be used for the next print job. DNP says that this is 100% usage of the media without any losses.

On top of this a new standby mode helps the DS620 make the most efficient use of energy, keeping electricity bills low – and therefore increasing your profit. The manufacturer claims power consumption is reduced by up to 98% when in standby mode compared to the previous DS40 printer.

In addition, the D620 is 14% lighter, 14% more compact and has a 14% higher image throughput per hour (standard 10x15cm prints are produced in just 8.4 seconds). DNP also claims an improved gloss level in pictures, leading to a more vibrant look your customers will love. In terms of available output, the printer offers 5x15cm photo strip prints right up to prints 15x20cm in size.

There is also a new 15x15cm square photo format for Instagram fans.

As expected, the dependable DS620 is compatible with DNP’s software solutions. These comprise the Party Print ‘app’, Tomo™ v6.1 kiosk software, Nexlab™ 6.6.2 order management software and Hot Folder Print software for enhanced in-studio workflow. Drivers are available for both Windows and Mac devices.

Popular prints sizes up to 15 x 20cm maximise sales UK minilabs or retailers eager to add the DS620 to their existing set up, should contact DNP Photo Imaging Europe directly NOW via sales@dnpphoto.eu www.dnpphoto.eu

BPI News is your mouthpiece to the industry. Send your news to info@bpinews.co.uk 22 June 2015 | BPI News

DS620

Profitable photofinishing with flexibility, quality and speed!

Reliability

Great choice of formats

High-quality finish

Speed

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13x18

WARRANTY

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15x20 10x15

5x15

The DS620 is to take over as the new flagship model in DNPâ&#x20AC;&#x2122;s printer line-up. With the new key features of enhanced durability, cost effectiveness and innovativeness, it sets the right tone to become a bestseller. Compact and well-designed body, it is attractive for kiosk integrators and photo retail alike. DNP offers an enhanced warranty included for you, featuring 2 years standard warranty and up to 100,000 prints on the thermal print head. The new DS620 allows you to offer even more photo formats, including the popular square format 15x15cm. The rewind function allows you to offer multiple formats from the same media allowing you to benefit from cost savings and a reduction of media stock keeping units. Last not least, the standby mode reduces your power consumption to a minimum (<0.5W) when the printer is not in operation. The DS620, a reliable performer! *Available 3rd quarter 2015

www.dnpphoto.eu sales@dnpphoto.eu

BPI News | June 2015 23

BPI NEWS EXTRA

S

igma has joined the ranks of those blazing a trail into summer with its own double whammy of scorching cashback offers. It currently has two up for your customers to grab – both of which come with the lure of £50 claimable upon purchase. Until June 30th this deal is running on its 18-250mm f/3.5-6.3 DC Macro OS HSM zoom – and from June 1st until July 31st also on its 10-20mm f/3.5 EX DC HSM lens.

Naturally to help dealers out with their new £50 cashback on their 1020mm f/3.5 lens, Sigma is supplying flyers and posters by way of point of sale material to stick in the window and display at the counter. “You should have received these by the time you’re reading this issue of BPI News,” promises Sigma UK General Manager Graham Armitage.

The 18-250mm f/3.5-6.3 DC Macro OS HSM lens – for which the offer ends at the close of this month – is described as a versatile lens designed exclusively for digital SLRs and suitable for all types of photography, in covering everything from wide angle to telephoto shooting.

Minimum focusing distance is 35cm, whilst Thermally Stable Composite (TSC) construction means the lens’ structure is less likely to alter in varying temperatures, thus allowing the tolerances to be more precise.

“Besides the fact that it won’t talk back to you, the wide ranging nature of the possible applications for this lens means that it’s the perfect partner for your customers to take on that summer holiday,” adds Graham.

Sigma lenses focus on cashbacks The third party lens manufacturer is running summer cashbacks on its 10-20mm and 18250mm zooms – at least until the end of the month – while pricing and availability has just been released for the dp0 Quattro camera Your Sigma UK sales contacts Andrew Morris, National Sales Manager (Greater London, the Home Counties and South of England) Tel: 0208 449 7737 Fax: 0208 449 6461 Mobile: 07860 494 128 Email: amorris30@btconnect.com

Flyers and advertising will promote the two £50 cashback deals on lenses, above.

The super-wide dp0 Quattro is its own advertisement – unique!

Wide winner By contrast with the telephoto lens option, the DSLR owner pitched 10-20mm f/3.5 EX DC HSM is an ultra wide angle zoom with a constant aperture of f/3.5 – its angle of view providing your photographer customers with a striking angle of view with exaggerated perspective.

The HSM – Hyper Sonic Motor – is claimed to ensure fast and quiet autofocus, whilst also allowing for full time manual focus override if required.

“This lens is great for landscapes and cityscapes, so, while our £50 cashback offer is on, why not tempt customers to save themselves £100 and plump for both to take on their travels this summer?” Suggests Graham.

Sigma’s newest Quattro gets price & availability THE previously announced dp0 Quattro camera has been given an SRP of £899.99 with UK availability from the back end of this month (June). The latest award-winning design premium compact distinguishes itself from the rest of the range by combining its Foveon X3 sensor with a 14mm f/4 lens the equivalent of a 21mm in 35mm camera terms. For any canny dealer looking to piggyback a sale, a dedicated VF-51 optical viewfinder is available as an added extra. In addition to the dp0 Quattro, the range now includes a 28mm (Sigma dp1 Quattro), 45mm (Sigma dp2 Quattro), 75mm (Sigma dp3 Quattro) and 90mm (Sigma dp3 Quattro + dedicated conversion lens 1.2x).

“Fittingly given the name of the series, with the addition of the dp0, we do now actually have four ‘Quattro’ cameras for our photo specialist partners to stock,” smiles Graham Armitage. “These ‘Fantastic Four’ from Sigma should soon be displaying their own super powers to your awe-struck customers.” www.sigma-imaging-uk.com

Ray Fitchett, Regional Sales Manager (Lancashire, Yorkshire, Nottinghamshire, Derbyshire, Lincolnshire, Leicestershire, Rutland, Northamptonshire, Warwickshire, Worcestershire, Herefordshire, Shropshire, Staffordshire, West Midlands, Cheshire, Greater Manchester, Merseyside and North, Central and South Wales) Tel/Fax: 0121 311 0567 Mobile: 07973 116 483 Email: sigma@rayfitchett.com Donald Spencer – Agent (Scotland, Northern Ireland, Cumbria, North East England and Channel Isles) Tel: 01506 843510 Mobile: 07836 380995 Email: don.spencer@btconnect.com

Head office: Graham Armitage, General Manager Tel: 01707 329 999 Fax: 01707 327 822 Email: sales@sigma-imaging-uk.com www.sigma-imaging-uk.com

Equipment imported by Sigma Imaging UK Ltd comes with the added benefit of a 3-year warranty. See www.sigma-imaging-uk.com 24 June 2015 | BPI News

BPI News | June 2015 25

WIN A Visit SIGNEDFotospeed LIMITED EDITION at PRINT FROM OUR PRO AMBASSADORS...

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new Fotospeed Signature range bringstogether together five five of The newThe Fotospeed Signature range brings of the world’s photographers fourofofFotospeed’s Fotospeed’s the world’s leadingleading photographers withwith four most popular, award-winning inkjet papers: most popular, award-winning finefine art art inkjet papers: 300, Natural Textured BrightWhite White 315, SmoothSmooth CottonCotton 300, Natural SoftSoft Textured Bright 315, Platinum Baryta 300 and Platinum Etching 285.

Platinum Baryta 300 and Platinum Etching 285. “ We are thrilled to be working with such a successful and diverse “ We are thrilled to be working with group of photographers. Each one such a successful and diverse group has helped set the bar in their genre of photographers.

Each one has and it is a pleasure to see their work helped set therealised bar in on their ourgenre papers.”

Toby Herlinger and it is a pleasure to see their work Sales Director at Fotospeed realised on our papers.”

Toby Herlinger this new partnership we Sales DirectorToatlaunch Fotospeed

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To launch thisEmail new signature@fotospeed.com partnership we will be runningtoareceive photoyour competition your upload entry pack. entry pack.

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Pin sharp imaging, a wide colour gamut and a high D-max are all achieved with Signature’s state of the art manufacturing technologies, in both the paper base and the ink receiving layer. colour Pin sharp imaging, a wide

gamut and a high D-max are all achieved with Signature’s state of the art manufacturing technologies, in both the paper base and the ink receiving layer.

Professional InkJet Media & Inks For samples or to find your nearest stockist please contact us Tel: 01249 714 555 Email: sales@fotospeed.com

Professional InkJet Media & Inks

For samples or to find your nearest stockist please contact us Tel: 01249 714 555 Email: sales@fotospeed.com

26 June 2015 | BPI News

Joe Cornish – Smooth Cotton 300 Trevor & Faye Yerbury – Natural Soft Textured I aim to crystallise the endlessly varied light, Bright White 315 colours and texture of nature in my landscape As traditional darkroom printers it has taken us photographs. At the end of a chain of photographic many years to discover the right paper for our Joe Cornish processes, – Smooththe Cotton & Faye Yerbury – capture Naturaland Soft Textured print is 300 the culmination and fulfilment Trevordigital images that will hold all of the I aim to crystallise the endlessly varied light,to the success Bright shadow White 315 of that effort, and the paper is critical and highlight detail we demand. Natural of the print.

Fotospeed’s Cotton 300 is my As traditional Soft Textured Bright White is our preferred colours and texture of nature in mySmooth landscape darkroom printers it has takenpaper. us of end choice. photographs.paper At the of a chain of photographic many years to discover the right paper for our

processes, the print is the culmination and fulfilment of that effort, and the paper is critical to the success of the print. Fotospeed’s Smooth Cotton 300 is my paper of choice.

digital images that will capture and hold all of the shadow and highlight detail we demand. Natural Soft Textured Bright White is our preferred paper.

John Swannell – Platinum Baryta 300 Charlie Waite – Platinum Etching 285 As a photographer I aim to capture the spirit of Landscape photography is much about my subject. While technology has changed over discovery and photographers can only fully relish the years the one thing I feel remains the same is the rewards of their efforts when seen in the form the importance of the printed image. Fotospeed’s of a print. The paper used for that print has to Platinum Baryta bridges the gap between the be as carefully considered as the image made. traditional darkroom papers and todays digital Discovering Fotospeed’s Platinum Etching 285 media. I find that whilst it is known for reproducing has been a revelation to me and has proved a vital John Swannell – Platinum Baryta 300never be under Charlietool Waite Platinum Etching superb B&W images it should in my–ongoing quest to match285 As a photographer I aim to capture the spirit of Landscape photography is much estimated as a paper for colour work. pre-visualisation with end result. about

my subject. While technology has changed over discovery and photographers can only fully relish the years the one thing I feel remains the same is the rewards of their efforts when seen in the form the importance of the printed image. Fotospeed’s of a print. The paper used for that print has to Platinum Baryta bridges the gap between the be as carefully considered as the image made. traditional darkroom papers and todays digital Discovering Fotospeed’s Platinum Etching 285 media. I find that whilst it is known for reproducing has been a revelation to me and has proved superb B&W images it should never be under a vital tool in my ongoing quest to match FP_PRACPHOT_23117316.id1728416.pgs >>AdRocket<< estimated as a paper for colour work. pre-visualisation with end result.

BPI BUSINESS BOOSTER

All systems go at Halsys With immediate effect Halse Imaging Systems has changed its name to Halsys Ltd, with a new team in place, new website and new products in development

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very business worth its salt goes through an evolutionary period of reflection, renewal and consolidation every now and again. And so it is with the company formerly known as Halse Imaging Systems – a leading supplier of professional software to the photo industry – which is now, as of June 1st, the more snappy and memorable Halsys Ltd. This is not just a straightforward exercise in rebranding however; the organisation has also undergone internal restructuring, with highly respected Managing Director Robin Henderson stepping down, and a dynamic new team taking over the reins.

“The knowledge and expertise Robin has will continue to be available and I am sure our customers will join us in wishing him well,” says new MD Julian Kemp. “He leaves behind an outstanding and highly successful business which we are privileged to become custodians of and continue to build and develop.”

Trained as an electronics engineer, Julian has built up a wealth of experience and knowledge in various engineering roles, including a stint at Durst (UK). The last 20 years were spent in the photographic industry working with Halse Imaging founder Bernie Halse and later with Robin Henderson.

Greg Hodson, who joined Halse Imaging 14 years ago from an electromechanical and software engineering background, is also playing a key role.

“We are delighted he is moving over to Halsys Ltd. as Technical Director where he will lead our team of highly skilled and motivated software developers,” adds Julian, who also introduces new Sales & Marketing Director Martin Malyon, the youngest team member: “Martin brings a youthful dynamic to the organisation. He spent several years in Software Testing and Quality Control with Halse Imaging working on the latest generation of software on board the worlds most high-tech cruise ships. He fully understands the needs of the software user. “

A new name… and exciting new products too For those not already aware of the name or the brand, Halsys Ltd, based in leafy Reigate in Surrey, is one of the world leading specialists in digital database workflows for pro, schools and specialist labs. It is a small independent development company with over 15 years of experience in designing software and equipment for the photographic and digital imaging industry, working closely with some of the biggest names in the trade. “Our products are being used by many pro and specialist laboratories and photographers around the world,” says Julian.

Furthermore, he adds that Halsys Ltd has recently been working on some exciting products and services, that it believes: “can really help improve and transform the way people operate and monetise

a modern and professional photography business. As we are now working to bring these new products and services to market, we have naturally taken the opportunity to also begin work on refreshing our branding.

“The same experienced team of people are available for our customers – photographic labs, businesses and photographers themselves – to contact – while all our email addresses, office address, and phone numbers remain the same. In addition to the change in name a new management team will be working to deliver our new and classic products and services. This will enable us to act faster to fulfil customers’ needs as these products start to evolve, drive and grow with your business. We want to hear your requirements and work together to build world class solutions.”

As part of the re-branding the website has been updated and can be found at www.halsys.co.uk

“In addition to the change in name a new management team will be working to deliver our new and classic products and services. This will enable us to act faster to fulfil customers’ needs as these products start to evolve, drive and grow with your business.”

MD Julian Kemp To discover how Halsys Ltd can boost your own business call with your requirements on 01737 229420 or email sales@halsys.co.uk

Expert team members – Greg Hodgson, Technical Director, left; and Martin Malyon, Sales & Marketing Director, right.

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Get in touch with Halsys Ltd now by dialling 01737 229420 or emailing sales@halsys.co.uk BPI News | June 2015 27

BPI NEWS EXTRA

Panasonic’s new arrival perfect for jetting off with

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hilst Panasonic’s previous compact system camera announcement was the compact design GF7, the new numerically similar 16-megapixel Lumix DMC-G7 apes the traditional DSLR for its looks. Unlike the GF7, this latest model features the brand’s big push for this year: 4K video (3840x2160 pixels). Presently there is a push to sell 4K televisions but little 4K content to watch – so the suggestion here is that the customer creates their own.

As with the similarly styled GH4 flagship released last summer and the FZ1000 that followed it, the G7 allows the extraction of 8 megapixel stills from 4K (3840x2160 pixels) video footage captured at 30fps.

The second big part of your pitch to customers is that the camera weighs just 410g (body, battery and SD card) making for a possible travel option as they head off on summer holidays.

Photo enthusiast-type customers may be more spurred on by the eye-level OLED viewfinder however plus customisable dials, while, at the back, a 3-inch 1040k dot resolution free-angle touch screen LCD should be a means via which to hook the selfie generation. The latter audience will also enjoy its built-in Wi-Fi connectivity that allows the camera to interact with smartphone or tablet; in fact a phone can be used as a means of remote operation.

In terms of enhancements over predecessors, the Panasonic G7 also features an improved 360° panorama mode, a 3.5mm microphone socket, enhanced eyecup and sensor, focus peaking, a silent mode, a level gauge, plus 22 digital effects filters by way of on-board creative options.

The G7 is available in black or silver iterations from mid June with prices starting at £599 SRP body only.

In terms of items to piggyback on the sale of the new camera or indeed the previously launched GF7, available now are the two new Micro Four Thirds system lenses announced back in February this year. With a May on sale date the Lumix G Macro 30mm f/2.8 ASPH was being pitched as ideal for ‘life size macro shots’ while the Lumix G 42.5mm f/1.7 ASPH./POWER O.I.S is said to be suitable for portraits with attractive background blur and/or low light shots.

Got customers embarking on summer hols and looking for a lightweight and reliable means of shooting pro-looking pictures? Arriving this month Panasonic’s DSLRstyled G7, its latest to record 4K-video, could be just the (travel) ticket…

DMC-G7 – a consumer camera with enthusiast appeal capturing 4K, 8 megapixel stills from movies (as above) www.panasonic.co.uk

4K summer promo with National Trust AS PART of its continuing partnership with the NT, Panasonic will be holding events around a variety of stunning properties this summer, until 27th September. Included in these events are photo walks with some of Panasonic’s official Lumix Ambassadors, on hand to educate visitors about the new Lumix camera range and the benefits of 4K technology. Attendees can borrow a choice of Lumix camera, including some of the latest 4K models, such as the LX100 and FZ1000 bridge camera.

National Trust properties holding Panasonic events include Arlington Court, North Devon, which the brand suggests boasts picturesque gardens perfect for capturing nature shots, plus Bodiam Castle, East Sussex, with medieval architecture that should make for a stunning backdrop. Those who take part in the events will learn photography skills, including how to film in 4K video and extract 4K photos from the footage. Before heading home they will have an opportunity to print out the photos, and memories, to take away with them.

Your Panasonic Lumix DMC-G7 sales pitch: DSLR-resembling 4K video shooting travel camera that won’t break the bank 28 June 2015 | BPI News

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#PhotoLiveEvent BPI News | June 2015 29

BPI NEWS BUSINESS BOOSTER

Fujifilm frames profits for FDIS members

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business specialising in picture framing has become one of the newest members of Fujifilm’s Digital Imaging Service (FDIS) network. Hampshire-based Hayling Framing, run by husband and wife team Terry and Janet Driscoll, has recently decided to bring the business bang up to date with the addition of a new Fujifilm Frontier DL450 dry minilab and two Fujifilm Imagine kiosks. The installation of a drylab means that now they can also provide a fast and reliable photo printing service, selling their customers photo prints, passports, enlargements, canvas prints, posters, photo books and printed photo gifts.

“We are the only full service photo retailer on the island and our customers have come to expect the very best in quality and service from us,” says Terry of a business that is now something of a one stop shop, in both processing images and providing the frames to display them in.

“The expansion has also prompted a move to a bigger retail space, with everything looking on the up. Naturally as a member of Fujifilm’s Digital Imaging Service, he has also received a wealth of business support along with a range of eye-catching promotional signage and point of sales material.

Also offered to FDIS members is a wealth of marketing support, designed to help establish their FDIS photo store within the local community as the place to go to for photo related products and services.

“Fujifilm is one of the best known brands in the photo business.

Everybody knows the brand and what it stands for,” says Terry.

“We’ve already had a number of great comments from our regular customers who actually remark on the quality of the prints that come off the Dry Minilab.” He adds that his customers are finding the user interface on the two new Fujifilm Imagine kiosks very easy to use.

“Plus, having the same functions available online via our website and offering a free downloadable mobile app as well, makes Fujifilm Imagine an easy sell. We do tend to get more orders now because our customers can order from home or anywhere

Fujifilm’s drylab range has been bolstered by new Fine Art Matte and Silk media, while a case study of a new FDIS member reveals how a drylab is successfully augmenting its framing business…

Terry Driscoll, above, of Hayling Framing: “Regular customers… remark on the quality of the prints that come off the Dry Minilab”

and at any time through their mobile phones.”

Fujifilm Marketing Manager Peter Wigington concludes: “It is a real pleasure to support such motivated photo retailers. Our FDIS marketing is all about promoting photo imaging on the high street and that’s exactly what Terry and Janet are doing.”

Expand your business with Fine Art Matte and Silk As a further money making aid to Fujifilm’s FDIS members, the brand has just introduced Fine Art Matte and Silk surface papers for its DL600 series and Frontier-S printers, for which initial shipments were due to

start at the end of May at the time of writing. The order procedures for dealers are the same as those currently available for DL600 series and Frontier-S DX100 papers, says Fujifilm. The idea is that the new media will allow its retail partners – and indeed any professional photo lab – to further expand their dry printing businesses.

The 230gsm Fine Art Matte paper is described as ‘naturally textured’ and capable of delivering rich detail even in shadows and dark areas.

Its manufacturer says that it is particularly suited to artistic images such as portrait, wedding, still life and landscape.

The 250gsm Silk paper features what’s pitched as a pyramidal silk surface texture, similar to Crystal Archive DP II. It has a low reflection property and does not attract fingerprints. Again, this paper is particularly suited to your customers’ professional portraiture and wedding photography.

For more details of the new media and also to find out how your business could benefit from FDIS membership, the man to speak to is once again Marketing Manager Peter Wigington on 01234 572138 or email pwigington@fuji.co.uk

To learn more about Fujifilm’s FDIS dealers, call Marketing Manager Peter Wigington on 01234 572138 or email pwigington@fuji.co.uk 30 June 2015 | BPI News

Photo Gifts

50% MARGIN

Albums & Frames

*

65% MARGIN *

Prints

from cameras & mobile phones

Canvas & Posters

Passports & Visas

65% MARGIN

60% MARGIN

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*

*

*

YOU GET:

YOU WANT:

YOU NEED:

For more information please call

01234 572138

and speak to Peter Wigington or email pwigington@fuji.co.uk BPI News | June 2015

*Gross margins shown are an average across all FDIS stores and will vary depending on selling price. These figures are shown as a guide only and do not represent a guarantee of gross margin, profit or loss by Fujifilm UK Ltd.

31

Olympus Cameras

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32 June 2015 | BPI News

Discover more: anewperspective.olympus.co.uk