British Photographic Industry News September 2015

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EDITOR Gavin Stoker Tel: 020 8274 0578 Tel: 07990 974 367 ART EDITOR Michael O’Connell EDITORIAL ENQUIRIES Please direct all editorial requests, news and press releases to info@bpinews.co.uk ADVERTISING ENQUIRIES Please direct all advertising enquiries and sponsorship opportunities to gavin@bpinews.co.uk.

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FOR ATE D 15 E DU R 20 E Y B P O D. CO 22 N OC T R S E W B NE TEM BPI D SEP S I ISHE R E UBL .

P COV E 0T H ISSU ER 3 B M TE SEP

September 2015

Building a legacy to be proud of

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usiness as usual at BPI News Towers now traditionally attributed to purchases of fashion we’re back from our brief summer break and beauty products, this year a major part and gearing up for the lead into the of the growth was put down to bricks and busiest sales season of the year. mortar stores meeting the increased consumer Well, we say business as usual… but actually demand for ‘click and collect’ services. This there have been some exciting developments means that, in some cases, online sales are since we last ‘spoke’. driving customers back into stores, wherein Not only do we welcome a new designer on they’re more likely to make impulse purchases, board with this issue, tasked with evolving the according to the BRC-KPMG Retail Sales Monitor. presentation of the title, but I am now BPI News’ The same report added that retailers can Gavin Stoker, owner as well as its editor… former publisher utilise the online data of customer purchases Editor Clive disembarking to devote time to the many to deliver a more personalised experience for gavin@bpinews.co.uk other businesses he’s involved with. Though still people who come to the collection points, @GavinStoker involved in the short term in a consulting role, converting click-and-collect footfall into even I’d like to thank him for his advice and engagement with the more in-store sales. So if your business doesn’t currently title these past three years. offer a click and collect option, figures would suggest it’s Future projects include an overhaul of our website and one worth giving serious thought to. As previous reports greater engagement with our readership across a variety of in these very pages have suggested, the more options for platforms. We also have a smart new logo too – Legacy Media customers the merrier.

Ltd – replacing the BPI Partners of old.

Speaking of these pages, now we have a new team So how did you and your own business fare over the in place, do tell us what you’d like to see on them. Your summer? As I type this, a report from the British Retail feedback is always invaluable. BPI News is, after all, your very Consortium was suggesting online sales of non-food own mouthpiece to the UK photo trade, so make sure you products grew 14.7% in July 2015, compared with the same use it. And, for our part, we’ll do our best to keep this title period a year earlier. And, though a lot of summer sales are interesting, informative and equally invaluable.

CONTENTS 04 NEWS EISA Award winners 2015 dissected and new faces in the frame at Canon

18 NEW ACCESSORIES FROM TOKINA, SAMYANG, KENKO & AZDEN And all from the team at Intro2020, who talk us through the new ranges

12 GRIPPING GEAR VIA JUST LTD Innovative accessories to help your customers enjoy their camera more

20 INSTANT WIRELESS PRINTS VIA NEW DNP HOTSPOT Add cable free instant printing from wireless devices to your retail proposition 26 PRODUCT OF THE MONTH We investigate Sigma’s quirky high-end dp0 compact, freshly on sale

14 PHOTO-ME BY STARCK DESIGN EMPOWERS TRADE Resembling something from Star Trek, new Bio and Cube kiosks unveiled 16 NEW KENRO TRIPODS SUPPORT GOOD MARGINS Having parted ways with Benro, Kenro has its own tripods to showcase

24 FUJIFILM FDIS MEMBERS STAY AHEAD OF THE RETAIL CURVE We find out how by speaking to retailers taking advantage of marketing help 28 NORITSU STRENGTHENS UK MARKET POSITION Leicester based PhotoXport is behind a push to reinvigorate Noritsu in the UK

Canon’s Bear, page 5

30 SAFEGUARDING YOUR IDENTITY – AND PROFITS PMA UK Director Don Kennedy tells how his trade organisation is on the case

SUBSCRIBE Overseas annual subscription £58. For details email info@bpinews.co.uk View current and back issues online at www.bpinews.co.uk

NEWS

Boost sales with EISA Awards winners 2015-16 PUTTING extra weight behind your sales pitches, the European Imaging and Sound Association (EISA) has picked its product highlights of the past year – with the big names out in force as usual.

Canon pulled in three best-in-class awards: European Prosumer DSLR Camera 2015-16 went to the EOS 7D Mark II, European Professional DSLR went to the EOS 5DS/5DS R, while the EF 11-24mm f/4L USM lens was crowned European Professional DSLR lens 2015-2016.

Nikon grabbed European Consumer DSLR 2015-16 for its D5500 meanwhile, with Fujifilm taking European Consumer Compact System Camera 2015-16 for the X-T10 and the Olympus

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OM-D E-M5 II named as best ‘Prosumer’ CSC (see also page 17). Sony’s A7 II was awarded European Professional CSC for the same period, with its Cyber-shot DSC-HX90/V taking European Travel Compact Camera and the Leica Q named European Premium Compact Camera 2015-16.

Panasonic wasn’t left out either, taking European Photo & Video Camera for the DMC-G7, described as a ‘game changer’ for amateur filmmakers.

Sigma also got in on the prize giving, with its 24mm f/1.4 DG HSM Art lens celebrated as European DSLR Lens 2015-16, and the 150-600mm f/5-6.3 DG OS HSM Sports heralded as European DSLR Telephoto Zoom Lens.

Tamron stepped up to the victors’ podium too, with the SP 15-30mm f/2.8 Di VC USD bagging European DSLR Zoom Lens. Sony’s FE 90mm f/2.8 Macro G OSS was crowned European Compact System Lens

2015-16; European Compact System Zoom Lens went to Fuji’s Fujinon XF 16-55mm f/2.8 R LM WR, while the Olympus M.Zuiko Digital ED 40-150mm f/2.8 Pro claimed European Professional Compact System Lens. Finally, European Smartphone Camera category winner was LG’s G4, with the DxO One taking European Photo Innovation 2015-16, receiving praise for using cutting edge technology to improve photography with an iPhone.

The EISA awards are voted for by staff from 50 tech-based magazines spread across 20 countries, with 16 photographic magazines sitting on the photo panel. www.eisa.eu

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Images are not representative of the actual product - Trade Only - While Stocks Last - All prices exclude VAT and Delivery

4 September 2015 | BPI News

A division of DirekTek www.proper.co.uk

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NEWS

New faces in frame at Canon CANON UK and Ireland has appointed a new head of consumer business in Matthew Searle (Right), reporting to MD Stephen Bates. Matthew, who assumes the role of Consumer Imaging Group Country Sales Director, has been at Canon since 1993, when he joined in a telesales role.

His appointment replaces Guido Jacobs, who has moved to Canon Germany as Consumer Imaging Country Director.

In related news, Canon, as an official sponsor of the Rugby World Cup 2015, has teamed

DISTRIBUTOR Daymen International is introducing a couple of ‘all season’ Lowepro backpacks. First up is the Whistler series (right) – comprising the BP 350 AW at £257 SRP and BP 450 AW at £286 SRP – and claimed to have been tested out in the extreme conditions of British Columbia Canada. The pitch is that

DON’T be a mug – place yours on the promotional coffee coaster bagged with this BPI News, courtesy of Ansmann UK. See page 13 for highlights of its vast range of over 75 different digital camera batteries – including the top 20 European sellers – in stock in the UK, with new additions being added all the time.

All of its lithium ion camera batteries go through stringent testing at a fully equipped in-house test centre to ensure they meet UN 38.3 transport regulations. Hero products include the Powerline Vario at £29.95 SRP. www.ansmann.co.uk

photography. Available here are the BP 200AW bag at £118 and BP 300

AW at £147 SRP. www.lowepro.co.uk

Intro2020 focus on Samyang & Tamron Lumix National Trust POS

©National Trust Images/Matthew Antrobus

Complimentary 12 month national trust membership with the lumiX FZ200 or FZ72

Praktica-l advice from DirekTek to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

THIS month’s trade offer from DirekTek is the Falcon 7x5 binos A3 Poster from its Praktica range. Featuring multi coated optics and lenses in a compact and sturdy body, these are said to be perfect for bird watching.

Dealers also get a protective bag, strap and lens caps for only £15.

Contact sales@direktek.co.uk or call 01494 471100.

Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

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Complimentary 12 month national trust membership with the lumiX FZ200 or FZ72

21/08/2013 13:54

©National Trust Images/Matthew Antrobus

onic.co.uk/promotions rk of Leica Camera AG

these are bags for adventurous photographers who want to carry an equal amount of camera, video and outdoor equipment.

Features waterproof fabric and base detachable All Weather ‘AW’ cover and removable camera gear insert. The Photo Sport II series (far right) as is sounds is designed for sporty types who also enjoy their

©National Trust Images/Matthew Antrobus

al places with the

Coast(er) to success with Ansmann

Bag these Lowepro packs

2 month national trust the lumiX FZ200 or FZ72

Cial plaCes

Getty Images photographer Dave Rogers with adventurer Bear Grylls (Below) to put together a video (and series of short films to follow) exploring the power of image in sport, giving consumers tips on capturing some of the tournament’s greatest moments. Head to the Canon YouTube channel for more. www.canon.co.uk

to take a speCial piCture you need to go to speCial plaCes Now you and your family can discover hundreds of new special places with the National Trust and capture every stunning detail with the award-winning new LUMIX FZ200 or FZ72.

WITH Intro2020 suggesting Description sales • Complimentary National its Samyang have grown Trust Membership tremendously, both parties are Campaign POS moving into ‘proper’ cine lenses with the release of the ‘Xeen’ series, initially comprising 24mm, 50mm and 85mm focal lengths.

These, when twinned with a Super 35 sensor, give the equivalent of 35mm, 75mm and 155mm, and come with a shared SRP of £1,600 in Canon, Nikon, Sony E, and Micro Wobbler Four Thirds/Panasonic Lumix fits.

Three more lenses are planned for 2016. See www.xeenglobal.com for more.

Intro2020 is also distributing a new Tamron lens in the 18-200mm f/3.5-6.3HangDiTagII VC. Available in Canon,

Nikon and Sony mounts, it is described as a consumer lens with professional features for the mass market. Your sales pitch should include its drip resistant build, and lightest-in-its-class weight of 400g.

With rounded aperture blades and zoom lock feature. SRP is £169.99.

See also pages 24, 25 for other new Intro2020 gear. www.intro2020.co.uk

Promotional period: 22/08/2013 – 31/12/2013. Promotional terms apply, please see panasonic.co.uk/promotions *Leica is a registered trademark of Leica Microsystems IR GmbH. ELMARIT is a registered trademark of Leica Camera AG

21/08/2013 13:56

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A4 Cling

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BPI News | September 2015 5

BPI NEWS EXTRA

Panasonic’s GX8 expectations seek to fuel customers’ fire for 4K

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he electronics giant told us at the start of 2015 that its big push for this year would be 4K and so far it hasn’t reneged on the deal. Any of your customers looking to shoot ultra high-resolution video (or stills) on a consumer level camera should be directed to its latest premium constructed and premium featured Lumix in the DMC-GX8.

This builds on the 4K video shooting GH4 or G7 before it, yet offers a more compact design. BPI News was lucky enough to attend a preview in Brighton and take a few sample shots on a pre production model (shown here), as well as chatting with the brand’s UK and Europe marketing teams.

“We’re cascading technology down through the range,” Panasonic UK’s Head of Marketing Mark Robinson explained. “The previous GX8 cemented our position as the leading CSC brand in the market

6 September 2015 | BPI News

108413 LUMIX 4K Hurdler BPI HALF DPS_143 x 480.indd 1

L to R: Team Panasonic: Christie Patel, Filipe Sa Nogueria, Mark Baber, Mr Uematsu, Mark Robinson, Mareen Ott, Claire Eaton-Whitfield

in 2013, but then we started to see more premium models coming through…”

The new magnesium bodied, weather sealed camera has obviously been fashioned to challenge high-end Olympus and Fuji rivals, such as the OM-D E-M5 Mark II and X-T1 respectively.

More substantial than it might

appear in photos, the GX8 again pulls off the trick of allowing an 8 megapixel still to be extracted from a 4K video sequence shot at 30fps. Also offered is password-less Wi-Fi, NFC and QR code compatibility. Available in black or silver, there’s the choice of selling body only at 1069 SRP, or kit bundles that add 12-35mm (£1799), 14-42mm (£1149) or 14-140mm

(£1399) zooms. On launch there were due to be trade-in promotions allowing savings of up to £300, if purchasing body + 12-35mm lens.

“The average price of CSC is increasing, as opposed to DSLR – we’re turning the corner now in terms of customer perception that CSC is a premium product,” believes Mark.

“Some 34% of the interchangeable

BPI NEWS EXTRA

Lumix DMC-GX8: 20.3 megapixel, 4K shooting compact system camera

lens camera market is now CSC; it’s one of the fastest growing segments.”

Further selling points of the GX8 include a new 20.3 megapixel Four Thirds format CMOS sensor, coupled with 49-area AF, dual image stabilisation via both body and lens, plus massive 2,360K-dot resolution tilting eye level electronic viewfinder, ‘free-angle’ 1040K-dot OLED touch screen and in-camera Raw processing.

“This is a completely new camera compared to the GX7,” Mark adds.

“Able to function down to -4EV, there is almost the ability to shoot in the dark. In fact our picture quality is the highest we’ve been able to achieve this year. There are two key target segments: passionate photographers

Lumix DMC-FZ330: Again 4K video, plus broad 25-600mm focal range

– who engage on web forums and intensively read photographic magazines – and enthusiastic hobbyists – who may be taking photographs as part of another hobby, such as a love of landscapes or wildlife, and like to go into shops and talk to experts.”

GX8 aside, the brand also announced development of a compatible 25mm f/1.7 lens and a 100-400mm f/4.0-6.3 Leica branded telephoto zoom. We were also given a preview of its new ‘Post Focus’ function, as it sounds allowing an image to be re-focused post shoot.

This will be added via firmware update to the brand’s latest models late 2015 or early 2016.

A second new camera was also

announced by Panasonic in the 12.1-megapixel DMC-FZ330 DSC; pitched as a continuation of the FZ200. “We are targeting mid range, step up and higher level users,” explains Product Manager Filipe Sa Nogueira. On the new model the LCD is a touch screen, the build is splash and dust proof, there is 4K-video and a 25-600mm Leica f/2.8 lens. “We now have four compact cameras with 4K technology in our range,” underlines Filipe. Other features of the FZ330 include Raw data development, a new Venus engine, multiple panorama shooting, EVF with eye sensor and 1040K dot resolution monitor. SRP is £499. www.panasonic.co.uk

Sample shot using built-in effects filter on the GX8

Panasonic pro photographer ambassador Ross Grieve - shot on a pre-production GX8 - displays its weather proofed capabilities on a rainy day in Brighton

BPI News | September 2015 7 13/08/2015

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8 September 2015 | BPI News

BPI NEWS EXTRA

‘Faster, stronger’ pro lens trio launched

by EISA winner Nikon With its D5500 digital SLR having taken top honours as European Consumer DSLR 2015-16 at the EISA (European Imaging and Sound Association) Awards last month, the brand is riding high, with three new lenses to add to the 95 million already produced….

“We are thrilled that the D5500 has had such a great reception and won awards from EISA and TIPA.” – Head of Product Management Simon Iddon

Photo by Craig Kolesky, shot on the AF-S NIKKOR 200-500mm f/5.6E ED VR (below, centre) with Nikon D750.

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irect your full-frame DSLR customers to the new AF-S Nikkor 24mm f/1.8G prime lens (below, left) at £629.99 SRP, which Nikon claims marries a compact and lightweight design to ‘exceptional’ image quality and low light performance – delivering a cinematic feel when used for video work. Used on APS-C cameras, it offers the equivalent of 36mm.

The second new full frame lens is the big zoom AF-S Nikkor 200-500mm f/5.6E ED VR (below, centre), pitched as being perfect for photographing wildlife, planes or amateur sports. Featuring the latest generation Nikon Vibration Reduction (VR) technology it includes Sport VR mode for tracking fast action. SRP is £1,179.99.

The third lens is a revamp of the most popular pro zoom in the Nikkor line up in the AF-S Nikkor 24-70mm f/2.8E ED VR (immediate left). Said to be ‘faster, stronger and steadier than before’, the brand new VR system minimizes camera shake and allows photography at shutter speeds up to four stops slower. AF is also up to 1.5 times faster thanks to Nikon’s Silent Wave Motor (SWM).

An electromagnetic diaphragm promises consistent, more precise exposures during high-speed bursts,

reducing risk of accidental damage associated with mechanical lever mechanisms. SRP is £1,849.99.

In related news, this summer Nikon announced production of its 95 millionth lens, and was also about to exhibit at the annual BirdFair at Rutland Water Nature Reserve at the time of writing.

D5500 takes EISA honour As you’ll have read in our main EISA report, the D5500 (below) was acclaimed as European Consumer DSLR 2015-16 by the judging panel of representatives from 16 photographic magazines, including the likes of Amateur Photographer.

The announcement adds to brand’s awards success at this year’s TIPA (Technical Image Press Association) awards, where it won three accolades including ‘Best Entry Level DSLR’, also for the Nikon D5500.

The EISA judges said: “The Nikon D5500 is a compact, lightweight, but very capable DSLR with an easy‐to‐

handle body. Its 24‐megapixel sensor offers class‐leading image quality, with excellent resolution due to the lack of an optical low‐pass filter, and huge dynamic range especially at low ISO settings. Its 39‐point autofocus system surpasses the competition, particularly when tracking moving subjects. The ergonomic body design provides an unusually comfortable grip for such a small camera, and the fully‐articulating touchscreen swivels and can be used for self‐portraits.

With extensive manual controls and built‐in Wi‐Fi, the Nikon D5500 includes everything enthusiast photographers need to make and share superb images.”

Nikon UK’s Head of Product Management Simon Iddon says: “Photographers have praised the Nikon D5500 for its lightweight build, ergonomic design and comfortable use, so we are thrilled that the camera has had such a great reception and won awards from EISA and TIPA too.” www.nikon.co.uk

“Many photographers find they require a serious budget to invest in a super-telephoto lens, so the 200500mm is an option for that extra reach at an affordable price” – Junior Product Manager for Lenses & Accessories, Edward Allinson

The D5500 takes a second trade award, this time from the EISA judges, to add to the previously received TIPA

Three New Nikons: AF-S Nikkor 24mm f/1.8G, 200-500mm f/5.6E ED VR & 24-70mm f/2.8E ED VR BPI News | September 2015 9

NEWS DATES FOR YOUR DIARY As we went to press, the following trade events were looming large: n iFA 2015, Berlin, September 4th to 9th. The annual consumer electronics show that traditionally sees a healthy representation from the photo trade. For more see www.if-berlin.de

All change at the top as Editor steps up as publisher

n Autumn Fair at the NEC, Birmingham, September 6th to 9th. Over a thousand exhibitors showcasing their wares pre-Christmas. See www.autumnfair.com and Kenro feature page 16.

“Gavin’s been editing the magazine since I bought the title from Archant three years ago – and after publishing 34 successful issues I’m delighted to announce he has taken over full ownership of BPI News”

– Clive Insley, BPI News’ former publisher/owner.

“BPI NEWS is in a safe pair of hands with Gavin Stoker now taking over the helm”, says Clive Insley, BPI News’ former publisher/owner. “Gavin’s been editing the magazine since I bought the title from Archant three years ago – and after publishing 34 successful issues I’m delighted to announce he has taken over full ownership of BPI News.

“I’m still acting in a consultancy role for the next few months to

ensure a smooth hand over, but I need to concentrate on the other businesses I’m involved with, especially Insley Advertising & PR and my son’s Ascot Wealth Management and Estate Planning companies.”

“The message is business as usual, as far as the photo trade is concerned,” says Gavin. “The only practical change is that there is a new company in ownership – Legacy Media Ltd – and so a change of postal

address for any correspondence and bookings going forward.”

PLEASE NOTE: The new address for all BPI News-related paperwork is: BPI News, Legacy Media Ltd, 31 New Road, Richmond, Surrey, TW10 7HZ. Gavin can be reached directly via gavin@bpinews.co.uk or on 0208 274 0578. www.bpinews.co.uk

Fast track profits with FastiD Flash move by Samsung DANNY Williams at Swains has been in touch, offering to transform the quietest area of your store into an area capable of generating £14K profit in the first two years; all it requires is two metres square.

The money-spinner in question is fully biometric passport pictures – and the distributor is offering you the chance to be the first retailer in your area to offer the low cost, wireless ‘FastiD’ service.

Promising to take the risk out of passport and ID shots, all that is required is an initial investment of £1,316.19. For more email sales@swains.co.uk or call the team on 01485 536 200. www.swains.co.uk

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ot content with producing its own branded SD and microSD memory cards, Samsung has moved into the world of flash drives with the launch of three new USB 3.0 sticks, boasting what it describes as ergonomic form factors, with the thinking being that the brand can now offer a ‘one stop shop’ for your customers’ digital memory needs. Peace of mind is provided by a five-year warranty from date of purchase. The three options are: a ‘bar’ type drive with what is described as a modern classy look due to its light champagne coloured metal casing; a ‘Fit’ option, which is the most compact in the line up, and a flash drive Duo, which offers an all-in-one solution for both

standard and micro USB ports, such as those on a smartphone. All are available in 32GB or 64GB capacity, with the bar type adding 16GB. www.samsung.com

BPI News is your mouthpiece to the industry. Send your news to info@bpinews.co.uk 10 September 2015 | BPI News

BPI NEWS PRODUCT FOCUS

Gripping gear secures sales via Just Ltd Swindon based supplier Just Ltd is pitching the b-grip Evo and Uno camera supports, plus b-glider slider style strap, to the trade, with further accessories in a hand strap, travel adaptor and travel kit…

©Matteo Cappè Photography

The b-grip Evo; perfect for transporting DSLRs

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f you’re a retailer seeking innovative accessories with good profit margins to piggyback on any camera sale, look no further than the offerings of Swindon-based distributor Just Ltd. With sales of bridge and compact system cameras reportedly on the up, its newest product in the ‘b-grip Uno’ camera holster (above and below, right) is designed to keep your customers’ image-taking device securely connected to their body, allowing them to be active and mobile while the camera remains fixed in place.

‘Uno’ is the one that you want Specifically for mirror-less, bridge and compact cameras, the holster can be connected to backpacks, belts and bags (see right), thanks to an innovative steel u-bolt connecting system, meaning that it promises to be extremely comfortable, convenient and moreover easy to use. Additional key features of the b-grip Uno include an integrated safety lock for added security, support for loads up to 5kg, quick

release lever for instant access, plus solid Arca-compatible quick release plate.

So what do you do if your customers have a DSLR instead?

Then direct them to the ‘b-grip Evo’ belt holder instead. The pitch here is that its ‘weight discharge’ system maximizes comfort with a quick-release feature to deliver your customer’s camera straight to their hand. The DSLR is held firmly in place, unlike with a conventional neck strap.

“The Uno is great because you can attach it to a bag, backpack or belt,” explains Just Ltd’s Marketing Manager Heather Basford. “The Evo requires you to purchase a Travel

“Becoming a b-grip dealer gives you the opportunity to offer your customers something new and attractive with this innovative line of products. Ultimately they’re all designed to help your customers enjoy their camera more.”

– Peter Brogden, Just Ltd Kit if you wish to mount it onto a backpack. A Tripod Adaptor (inset, above) can be used if the QR plate on the Evo does not fit your tripod, Bag

whereas the Uno is already Arca compatible.”

Heather adds that b-grip’s Hand Straps are a popular additional accessory for the Uno, Evo and b-glider – the latter of which is a slider style strap. In addition they also produce a Hand Strap Plus, which can be used as a standalone product, without the need to purchase any other b-grip product.

“B-grip is making strong advances in the UK,” adds Just Ltd MD Peter Brogden. “Interest in the product is growing and sales are increasing.

Becoming a b-grip dealer gives you the opportunity to offer your customers something new and attractive with this innovative line of products. Ultimately they’re all designed to help your customers enjoy their camera more.”

More info can be found at website www.cameraclean.co.uk To place your orders now, get in touch with Just Ltd’s Peter Brogden and Heather Basford by calling 01793 855663 or emailing sales@cameraclean.co.uk Backpack

Belt

Check out Just Ltd’s distributed ‘b-grip’ products: ‘Uno’, ‘Evo’, ‘b-glider’ & more by visiting www.cameraclean.co.uk 12 September 2015 | BPI News

BPI NEWS PRODUCT FOCUS

Photo-Me by Starck design empowers trade With sleek design immediately grabbing the attention like anything else from the mind of world famous product designer Philippe Starck, the ‘Speedlab

by Starck’ Bio & Cube kiosks are sure to make your customers want to instantly touch and try – and just as swiftly place a print order

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esembling a console at first glance more at home on the bridge of the Star-ship Enterprise than the floor of your typical photo retailer or mini lab, the ‘Speedlab by Starck’ Bio kiosk (see below left) is boldly going where no rival has gone before. Slightly more conventional looking, but nonetheless still striking is the second innovation in the Speedlab

by Starck Cube.

“The design and performance are certainly out of this world,” agrees Photo-Me’s Head of Marketing François De Freitas. “And the Bio is also light years ahead of drab looking rivals that focus purely on function, whilst perhaps forgetting about form.”

There is already shared history between Starck and Photo-Me: we featured the ‘Photo-Me by Starck’ photo booth in the May 2012 edition of BPI News.

“Philippe Starck never ceases to challenge the conventional boundaries and criteria of contemporary design,” François says.

“Starck has always designed objects that demand the most from the least, taking a functional object and transforming it into a work of art.”

A work of art fit for business Naturally the upright ‘Cube’ kiosk (see below right) is just as eye catching as the earlier Starck-designed photo booth (see above), the two being very much ‘of a pair’ and making for, Photo-Me believes, a very distinctive and attractive unit when combined at retail. It will certainly make your business look a cut above the rest and very much focused on the future. Photo-Me describes the design of second new product in the Bio kiosk meanwhile as ‘avant-garde’, with its curving lines enhanced by a symphony of sparkling colours that are sure to turn customers’ heads and demand their immediate attention.

Both the Cube and the Bio are furthermore fitted with a multitouch 27-inch screen, which boasts a modern and user-friendly interface.

Its intuitive features have been designed to make it easy to navigate, complete with built-in editing tools to enhance or personalise the photographs.

Customers will be able to print 4x6 or 12x8-inch photographs instantly by using memory cards or

USB; accessing their social media photo gallery; or transferring photos from smartphones and tablets via Wi-Fi or Bluetooth – with a dedicated Photo-Me phone app available for downlaod.

Secondly, there is the photo gift option. Thanks to its connectivity features, customers can also order a wide range of products, including posters, canvas prints, T-shirts, mugs and many more items that will be made available for collection in-store, or delivery to a UK address within a few days.

“Photo-Me is again revolutionising the photographic industry with the launch of the ‘Speedlab by Starck’ kiosks,” concludes François. “It’s an unparalleled combination of aesthetically-pleasing design with a retail photographic offer at its best.

Not only will users be fascinated by the advances in automated selfservice technology delivered by the kiosks, but Photo-Me believes they will also appreciate the inviting interface and customer experience.”

To request a brochure on the Speedlab by Stark Bio kiosk now, simply email marketing@photo-me.

co.uk. In response you’ll not only get the information you’re after but will also be automatically entered into a competition to win a 32GB Apple iPad Mini with Retina display. www.photo-me.co.uk

WIN a 32GB Apple iPad Mini NOW – email marketing@photo-me.co.uk for more on the Speedlab by Stark Bio kiosk 14 September 2015 | BPI News

BPI NEWS PRODUCT FOCUS

New Kenro tripods support trade with good margins Kenro is launching its own brand range of supports, starting with four tripods and a monopod. It’s also showcasing new frames at the NEC’s Autumn Fair Sept 6th to 9th. BPI News hears the latest from MD Paul Kench three tripods have very low working heights because also supplied as part of the kit is a short centre column – it’s a complete package. And, despite the fact that they are lightweight aluminum tripods, they are capable of bearing impressive loads.”

As one would expect of Kenro, there is a competitive retail price attached to the tripods – along with what Paul terms ‘very attractive margins’ and a six-year limited warranty. Initial stocks are expected mid September.

All’s Fair with new photo frames

Kenro’s new tripod kits come with everything needed to get started... heads as well as legs plus a swish carry bag

H

aving parted ways with the Benro brand, it makes perfect sense that distributor Kenro should plug any perceived gap in its offerings by devising and launching its own exciting range of photographic supports for the start of the Christmas sales season.

another agency range, we had sufficient product knowledge to put together our own offering, The initial launch of five products is one that we will be expanding on in the forthcoming months and years.”

The initial offering of four tripod kits and one monopod kit include legs and heads so that retailers and customers “The new Kenro have everything they tripods are high need – along with a bag to quality products transport it all in. There are in attractive retail both small and large entrypackaging” level travel tripod kits plus – MD Paul Kench small and large professional tripod kits. “They’re high “We’ve always had a good quality products in attractive retail reputation for distributing tripods, packaging,” adds Paul. “Out of the as well as customer service,” says MD four tripod kits, three of them Paul Kench. “We looked at various convert to monopods - whereby options for new tripod ranges, but the central column pops out and decided that rather than distributing attaches to one of the legs. The same

New trade website Also getting a lot of positive industry feedback is Kenro’s newly revamped and easily navigated trade website, kenro.co.uk, to which a lot of new videos have been added for the likes of Nissin. “We’ve really tried to make it as customer focused as we can,”

Also freshly added by the distributor is a newly expanded range of ‘Senator’ photo frames – due to be showcased on stand K5 in Hall 5 at the NEC’s Autumn Fair from the 6th to 9th September.

“The Senator range has been very popular since we launched it earlier this year. It’s already fairly comprehensive in size but we’ve brought out a number of larger sizes and also square format frames to satisfy the demand of Instagram users. It’s a good quality, well priced wood frame and I think there is an increasing demand for that. It has a simple yet clean look to it.

“Demand for collage or multi aperture frames also seems to be growing again,” adds Paul. “Larger sizes such as A3 and A2 are also becoming popular, especially with the number of wide format inkjet printers that are going into labs these days.”

The new additions to the Senator range are joined by the updated ‘Bergamo’ frames, with new designs in black, white and ‘vintage grey’ – the latter of which Paul is again finding there is an increased demand for: “Grey is quite a fashionable colour these days, especially with the shabby chic look”.

For details of the full Kenro range, please visit www.kenro.co.uk.

If you wish to apply to open a Trade Account, call Kenro’s head office on 01793 615836, or email sales@kenro.co.uk says Paul. “You go on to the website as you would as a consumer but there are no visible product prices. As a registered user when you log in it brings up all your own trade pricing and you can browse and shop in various different ways.

You can either pick and choose your products or just paste in a pre-

prepared spreadsheet to fast track your order. You can also check your account balance and invoices 24/7.

If an independent retailer wants to do their ordering in the evening or at the weekend they can check stock availability and place an order online whenever they like.” For further info please contact Kenro.

Get in touch with Kenro about its tripod and photo frame ranges on 01793 615836, or email sales@kenro.co.uk 16 September 2015 | BPI News

BPI NEWS EXTRA

Second generation, yet first choice for photographers Not content with winning two EISA Awards this month, Olympus is rolling out the second generation of its entry level OM-D E-M10 in the Mark II, as the countdown to the crucial pre-Christmas sales season begins…

O

lympus UK has been one of the manufacturers most pro-actively promoting its cameras to consumers direct of late, via retailer partnered events up and down the country and pro photographers acting as impartial ambassadors. Here’s one of them, street photographer Nicholas Goodden, on the fifth installment in the OM-D series, updating the original E-M10 of 2014, which he’s been trialing early: “The E-M10 Mark II is the perfect camera for anyone looking for an entry point into the OM-D range without compromising on what makes the series so great. Its image quality leaves nothing to be desired, the design is gorgeous and the wide range of Micro Four Thirds lenses available to the professional photographer remains invaluable.

It’s the ideal companion for anyone serious about photography, who is also looking for excellent portability. It is so versatile that it can be used for a multitude of photographic genres.”

Nicholas was included in the global list of the Top 100 Most Socially

Influential Photographers and in 2015, the 20 Most Influential Street Photographers, so should be a voice to take notice of. But, as Olympus always suggests, this is very much a camera that your customers only have to have a play with for a sale to be (almost) a done deal.

Making its ‘Mark’…

The 16.1 MP Four Thirds sensorincorporating E-M10 Mark II should hold appeal to both photo enthusiasts and keen amateurs looking to make the step up from a smartphone (built-in Wi-Fi and compatibility with the Olympus OI.Share app also features here). The camera features a high resolution OLED electronic viewfinder at 2,360k dots, along with tilting 3-inch touchscreen (enabling focusing by touch) plus attention-grabbing 4K Time Lapse and Slow Motion video capture options. Such features are encased in a classically styled design, available in silver or black, and steeped in the rich heritage of the original analogue OM series. Being an Olympus there are also creative options in spades courtesy of 14 Art

Olympus has been honoured with two EISA Awards for 2015/2016. The existing OM-D E-M5 Mark II has been crowned Best Prosumer Compact System Camera. The M.ZUIKO Digital ED 40-150mm 1:2.8 PRO lens meanwhile has been awarded Best Professional Compact System Lens

Sell the new OM-D E-M10 Mark II as body only, with kit lens or any of 40+ MFT optics

Filter and nine Art Effects. At the time of writing there was also an extra incentive for any of your customers pre-ordering before September 10th, either in-store or online – namely three years warranty for added peace of mind.

Naturally an added draw here for retailers is the ability to convert customer interest into the sale of compatible lenses, of which there are now 40+ available in the directly compatible Micro Four Thirds range – not counting older Four Thirds lenses affixed via optional adapter.

In addition there is a large selection of accessories for any retailer seeking to piggyback a sale.

These include the quick-release ECG-

3 camera grip, to aid shooting with the OM-D E-M10 Mark II when using large telephoto lenses. Further ideas arrive in the shape of the OM-D Messenger Leather Bag, tailor made for system cameras and lenses, in fetching two-tone leather with matching shoulder strap. Or there’s the Automatic LC-37C Lens Cap, which protects the lens when not in use and opens/closes automatically when pressing the power button. This is ideal for use with the M.ZUIKO DIGITAL ED 14-42mm 1:3.5-5-6 EZ Pancake lens – the optic that is available as part of a kit bundle with the OM-D E-M10 Mark II, alongside a body-only sales option. www.olympus.co.uk

Generate interest with an Image Space dealer event Olympus UK is reaching out to those in the trade who would like to set up a partnered retail event based around your own store and enjoy a taste of the success that others have generated. Get in touch with the brand’s Marketing Department, your local Olympus sales representative or make contact via Olympus-imagespace.co.uk – the dedicated online portal where you’ll find plentiful inspiration in consumer-focused events already happening up and down the country at regular intervals.

Many switched-on retailers are already enjoying a big boost to sales on the back of photo walks and studio sessions with its big name photographer brand ambassadors, backed up by in-store specialists from the Olympus imaging team and money saving vouchers for those in attendance, who book a place via the buzz-generating Olympus-imagespace.co.uk website.

The new Olympus E-M10 Mark II: Perfect for photo enthusiasts & keen amateurs making the step up from a smartphone BPI News | September 2015 17

BPI NEWS PRODUCT FOCUS

New accessories from Tokina, Samyang, Kenko, Azden & more…

Accessories being the lifeblood of the photo trade, not to mention essential tools for photographers themselves, UK distributor Intro2020 offers a many and varied selection – covering 24 brands and product lines in all. Here’s part 2 of our round up of its newest accessory products…

L to R: Jerry Martin, Jane Nicholson, Jim Mackay, and Peter Mott of Intro2020 introduce a further wave of new products

I

f you thought Intro2020 had a lot of products to talk about in our previous issue – including re-booted Tamrac bag range, Optech straps, Velbon tripods, 15-30mm Tamron lens, Cokin Nuances ND glass filters, and Digipower battery chargers – you’ve only heard the half of it.

We’re now bringing you fresh information on new Samyang & Tokina lenses, lens converters from Kenko, Azden audio accessories for videographers, plus the wireless CamRanger router for events photographers… all adding up to a great way to increase profit margins for dealers as we head into the

all important pre-Christmas sales season.

From Lens Pen to ‘Peeps’ While everybody may know the previously released and still current Lens Pen lens-cleaning accessory, suitable for wiping grime and smears from glass using an invisible

carbon-cleaning compound, there is a new product from the same team deploying the same principle in ‘Peeps’ by Lens Pen. As the name subtly suggests, ‘Peeps’ is for cleaning spectacles rather than lenses per se, though there is a degree of dual purpose here.

Featuring a little retractable brush and cleaning pads capable of getting right into the corners of frames, SRP is £12, and the conveniently portable product is claimed to last for 200 cleans.

Tokina filters & lenses Do your customers regularly shoot in the great outdoors and don’t want to let inclement weather stop play? Also new via Intro2020 is a Tokina ‘Hydrophilic’ Coating Protector filter, which is designed to help prevent the beading of water on the lens; in short it runs straight off, making the filter an ideal purchase for outdoor and landscape photographers – as well as any videographer who doesn’t want rain to stop play.

“It’s a really important product for video and filming, but also for photographers shooting in serious conditions,” Intro2020 Sales Manager, Peter Mott tells us. Interestingly the product needs to be re-charged under a UV light for four hours (or

sunlight for eight hours), creating the charge needed to repel water.

This specialist bit of kit ranges in size from 77mm to 127mm and is also available as a 4x4-square. Suggested price is £299 upwards and stock is available now.

A top end ND filter for delivering really neutral results can be found in the equally new Tokina Pro IRND filter, which again is really being pushed at the movie market. The filter is available in 0.3, 0.6, 0.9 and 1.2 densities, in sizes from 82mm to 127mm and 4x4-square as well. The blurb suggests that using Accu-ND Technology Kenko Tokina has created a Neutral Density filter that precisely controls the amount of light entering the lens without affecting the

Intro2020 currently has a line up of 24 brands for the specialist retailer to choose from.

18 September 2015 | BPI News

BPI NEWS PRODUCT FOCUS Lens converters from Kenko

CamRanger

Seeking further accessories to sell?

Then check out two new Kenko ‘Teleplus HD DGX’ lens converters compatible with Canon EF and EF-S lenses available via Intro2020 in both 1.4x (£220 SRP) and 2x (£280 SRP) varieties, the latter transforming a 300mm lens into the equivalent of 600mm for example.

Those in the trade may already be aware of this wireless camera control product, as it has been around for five years or so. It’s described as a wireless router perfect for events photographers, and the latest iteration comes with a suggested retail price of £269. According to Intro2020’s Product Manager Jerry Martin, its makers “keep re-evaluating what the product is,” with the ability to share images to multiple devices added this time around. Users can also control or tether multiple cameras from one computer. A CamRanger app allows you to upload instantly to Facebook, Instagram or Flickr, or, for professionals, to Dropbox or an FTP site.

New lens duo from Samyang As well as Tokina lenses, the distributor also offers the Korean brand Samyang to the UK market. “Our Samyang sales have grown tremendously,” enthuses Intro2020’s Marketing Manager Jane Nicholson, introducing a new lens in the Samyang 100mm f/2.8 manual focus lens, which is loosely being pitched as 4K compatible. The lens from the third party manufacturer comes in two versions – one for video in the Samyang 100mm T3.1 VDSLR ED UMC Macro (at £429.99 SRP), another dedicated to stills in the Samyang 100mm f/2.8 ED UMC Macro (£419.99 SRP).

Without needing to state the obvious this is potentially an ideal portrait lens, with August availability promised.

Minimum focus distance is 30.7cm.

The stills variety comes in seven fittings for Canon, Sony A, Pentax, Sony E, Fuji X, and Micro Four Thirds, whilst the dedicated video lens is available for Nikon, Canon, Sony E and Micro Four Thirds mounts.

colour: the PRO IRND stablises the transmittance of colour throughout the visible spectrum. Pricing wise, we’re looking at £129.99 upwards for the 82mm.

For high-end videographers, Intro2020 also offers Tokina Cinema lenses, available in Canon mount.

New here in the range is a Cinema ATX 50-135mm T3 lens, said to be ‘4K ready’ and which retails for a suggested £4,499.99. It’s available with feet or metres focus distance scales. Sporting a durable, all metal cine-style housing with geared manual zoom, focus, and aperture rings for use in follow-focus systems the manufacturer claims there is virtually no image shift when using the zoom control during filming.

The 1.4x features a construction comprising three elements in two groups, whilst the 2x involves 5 elements in three groups. The two are being pitched as high-resolution converters with an optical quality that is vastly superior – Intro2020 reminding us that Kenko lenses are from the same company as Hoya and Tokina.

Indeed the multi-coated glass used in the lenses is supplied by Hoya.

Circuitry is said to maintain the

signal integrity between camera body and lens, though AF will only work properly if there is enough light and contrast on the subject to activate the camera’s AF sensors properly. If not there is of course recourse to manual focusing.

“This product consistently produces results, with a lot of sales via word of mouth.

Once photographers see it demonstrated, they buy it.”

Intro2020’s Jerry Martin on the CamRanger

Audio accessories from Azden Speaking of videography, those customers shooting movies on their DSLR may like to check out the high-end DSLR microphone the SGM-250, which retails at a suggested £299. This has just come onto the market from Azden, a Japanese manufacturer, who also produces OEM product, according to Intro2020, for some of the biggest name manufacturers. Fittingly enough for those shooting video at a professional level, the same company has also just launched a new portable digital audio sound mixer in the Azden FMX42u, which handily comes with a USB port for connection to a computer, smartphone or tablet. SRP for the mixer is £729.99.

“This product consistently produces results, with a lot of sales via word of mouth,” adds Jerry.

“Once photographers see it demonstrated, they buy it. New additions to the app make it a whole new product; it’s both a Firmware update and a software update.”

To see Intro2020’s full list of distributed brands and products, direct your browser to: www.intro2020.co.uk. Alternatively, call 01628 674411 for further info, or to place your order NOW.

For further info or to place your order, pay a visit to www.intro2020.co.uk or call 01628 674411 NOW. BPI News | September 2015 19

BPI NEWS EXTRA

MINILAB NEWS

Fotospeed celebrates Instant wireless prints via new DNP ‘hotspot’ power of print This autumn sees the introduction of the Japanese dye

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otospeed’s Toby Herlinger calls us off the back of a successful ‘Light and Land’ event celebrating print in association with its famed brand ambassador, portrait photographer Charlie Waite, held at London’s Mall Gallery (below left).

A selection of 70 different photographers’ prints were showcased, the message being that a good photograph is worth a great print. “We obviously work closely with Charlie Waite on our ‘Signature’ range of papers,” reminds Toby.

“He’s really passionate about print being the final piece of the puzzle of every image so we decided to get out there and spread the word – this is the second year that we’ve done it and the reaction was awesome. It was breathtaking to see images we’d previously only seen on screen, printed and taking on a whole new dimension. Suddenly you see all the subtleties and fine definition.” A lot – but not all – of the work was printed on Fotospeed papers, executed by Fotospeed’s John Herlinger, who has long-standing expertise in the print medium.

Fotospeed has also recently sponsored the Masters of Vision Exhibition (MOVE) in Nottingham, and at the time of writing had another event coming up called The Mistresses of Light, featuring female photographers, at London’s Oxo Tower. Aside from Charlie Waite, Fotospeed’s other brand ambassadors include Joe Cornish, Trevor & Faye Yerbury and John Swannell. “These are five photographers at the top of their genre who all believe print is the only way that they want their work displayed,” says Toby. “ For us now, it’s all about where we take printing next. So let’s talk about Easybooks (see the carrier sheet with this issue), panoramic papers and Gallerie Wrap…which is a new version of an existing product.”

Gallerie Wrap (above) is a do-it-yourself canvas stretching kit in sizes all the way up to 60-inches requiring no specialist tools. Photographers – or indeed retailers wanting to add another revenue stream – can now stretch a canvas of any size in less than five minutes. The stretching bars are available in two different Versions - Professional & Standard – and are sold in pairs, including selfadhesive stretching bars, tensioners and holding pins. The matching Corner Kit with re-usable positioning corners and archival glue for multiple frames enables the swift assembly. “And for sure there are good profit margins to be had,” adds Toby. For more head to www.fotospeed.com

sub specialist’s Wireless Print Server (WPS-1 EU) for its DS40, DS80, RX1 and DS620 printers

The WPS-1 EU is an unobtrusive ‘set top box’ for dye sub printers, running custom DNP software

D

NP’s latest innovation is an asset for your business that allows wireless printing without a computer, hub, router or Internet connection.

The WPS-1 EU Wireless Print Server, which ships from this autumn, creates a ‘hotspot’ to enable instant photo printing, without the need for a router or PC or even wires and memory cards. This obviously speeds the shoot-to-print route for events photographers – or any small retailer whose workflow often includes mobile wireless devices.

Providing you with a business asset and weighing an unobtrusive 90.7g, the WPS-1 EU is a set top box running custom DNP software. It replaces the typical PC and network router and enables PC-free wireless printing for a up to five devices simultaneously, including cameras, smartphones and tablets – speeding workflow, increasing productivity and therefore boosting profit. The WPS-1 EU is designed exclusively for DNP’s award winning DS40, DS80, RX1 and DS620 dye sub printers.

Cable-free instant printing from a variety of customer devices

Support is provided for mobile devices including iOS and Android phones and tablets, including the Apple iPad, and selects Wi-Fi enabled cameras and DSLRs.

PC-free and wire-free operation Allowing true PC-free operation, DNP’s new Mobile Status App is also available for the WPS-1 EU. This provides operators with the ability to see the status of the printer and manage the job process – all from a smartphone. Low paper alerts can be pre-configured, allowing for easier photo booth printer management, to give one example.

In addition, one WPS-1 EU can connect to either two identical or two different DNP printers, to optimise speed and offer an increased range of print options.

Companion apps available for iOS and Android devices via the Apple iTunes store or Google Play store include WPS Status – allowing monitoring of your WPS-1 EU and printers from your mobile device – plus WPS Print, affording the printing of images from a mobile device, camera, image gallery or photo albums.

Get in contact with DNP now to add one to your business via sales@dnpphoto.eu www.dnpphoto.eu

BPI News is your mouthpiece to the industry. Send your news to info@bpinews.co.uk 20 September 2015 | BPI News

DS80DX

Both sides for twice the value

DNP’s duplex printer DS80DX for onsite photobooks and more.

Onsite photo products

Premium quality

Space-saving printer

The DS80DX is bundled with DNP’s software Photobook+

Be your own boss: with DNP’s duplex printer, you decide yourself which photo products you offer.

Crisp colours in customised greeting cards, calendars and even photobooks. Produce it onsite, at premium quality, in a variety of formats. Offer even single-sided photos, as this printer can do both. Dedicated software available. The DS80DX, your piece of independence!

www.dnpphoto.eu sales@dnpphoto.eu

NEWS

ADVERTISEMENT

Take a peek at Eschenbach Professional from Swains Photographer re-born

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schenbach binoculars – a brand with a 100-year heritage – have been added to the list of products available via distributor Swains. Farlux and Regatta models are said to offer completely colour-accurate images, whilst both porro and roof prism designs are offered by the brand. Check out also the camouflaged Bison series and the traditional Trophy line up.

Eschenbach binos are claimed to be ideal for bird watching, sporting events, sailing and other distance

watching activities. For more info or to place an order, contact your Swains regional sales manager, the head office on 01485 536200 or email sales@swains.co.uk

Canon re-boots all-in-one range for Christmas

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ot customers looking for an all-in-one printer for the home that also scans and copies? Direct them to the new multi-function ‘connected’ Pixma MG3650 (above), which replaces the MG3550 and retails at £69.99 SRP. Using smartphones and tablets in conjunction with a new Canon print app, consumers can make hard copy prints from a range of social media sites – and naturally the printer itself is wireless. Double side document printing is offered, as are borderless prints and long-lasting photos.

Availability is from this month.

Following in October meanwhile are three further all-in-one inkjets designed for personal and home office use in the Pixma MG5750, MG6850 and MG7750.

Again connectivity is a key selling point as the printers

offer enhanced Cloud and Wi-Fi functionality. The MG7750 (below), at £169.99 SRP, offers six ink printing and replaces the MG7550 model. It features an 8.8cm touch screen and delivers high-resolution images up to 9600dpi. Replacing the MG6650 and MG5650 respectively, the MG6850 (with 7.5cm colour display) and MG5750 (6.2cm colour display) offer five ink print systems. The MG6850 should retail at a suggested £129.99 while the MG5750 is £99.99. www.canon.co.uk

H

Future’s Head of Content Matthew Pierce lets BPI News in on an exciting new launch for the Bath-based publishing house – with a title most in the trade will already recognise…

ere at Future, we’re excited to announce the October launch of a new premium monthly title, Professional Photographer. If the brand sounds familiar, that’s because we’ve recently acquired it to add to our existing market-leading portfolio.

It was a no-brainer for us; as well as complementing our best-selling consumer titles, it’s a magazine brand that gives us another powerful marketing channel for The Photography Show as our preparations begin for 2016. But while the brand may be familiar (it was the best-selling magazine for pro photographers in 2014), the magazine itself will be completely new and have plenty of surprises in store.

We think existing pro and advanced level titles are missing a trick. Our research tells us that there’s a significant space for a magazine that’s more contemporary and relevant to today’s image makers. One that’s accessible as well being visually arresting.

We’re going to deliver a new-look Professional Photographer that has three core content promises: we’ll help inspire our readers through exclusive interviews and opinion pieces from leading pros, help inform their investments by highlighting the best, most innovative equipment and services – and help improve their images with behind-the-scenes insight, case studies and training offers.

We know the readers of Professional Photographer are passionate about image making – and are serious about investing in that passion. So every issue will showcase and celebrate the work, stories and artists behind the world’s best photography.

In order to best display some of the world’s best photography, the title will have a luxurious product spec: printed on heavyweight paper, with special treatments to create a standout product on the newsstand.

As you’d expect, we’ll be promoting this title across the UK’s largest photography, creative arts and technology sites, including digitalcameraworld.com, creativebloq.com and techradar.com. It’ll feature in more than 1.1m weekly email newsletters across our audiences, and will get heavy promotion at The Photography Show in 2016.

In addition a digital edition sampler of issue one will be made available for free to more than 1m iPad and iPhone users, and we’ll be telling our vast social audiences all about it.

Print distribution of 30,000 copies will include all major UK retailers, from WH Smith High Street and Travel, to Sainsbury, Tesco, Waitrose and leading independents – with promotional space booked in WH Smith stores for the debut issue.

For partners, bespoke Creative Solutions and Content Marketing partnerships across print and digital channels can be discussed with our commercial team, but to preserve the premium environment of the title, there will be limited numbers of advertising positions.

It’s a hugely exciting new launch that’s set to shake up the pro mag sector with its fresh, contemporary look and attitude. And, as with our other photo titles, we look forward to ABC auditing our sales figures as soon as possible for complete transparency.

Issue 1 of the new Professional Photographer has a November 2015 cover date and goes on sale 15th October.

To request a media pack, or to discuss commercial or marketing opportunities, please contact sasha.mcgregor@futurenet.com or call on 01225 442244.

BPI News is your mouthpiece to the industry. Send your news to info@bpinews.co.uk 22 September 2015 | BPI News

N LO EW OK !

UK’S BEST-SELLING PHOTO MAGAZINE IS NOW EVEN BETTER! New-look September issue on sale now…

12

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BPI NEWS EXTRA

How Fujifilm FDIS members stay We speak to two FDIS members to find out how signing up to a wealth of business and marketing services has resulted

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PI News readers will be well aware of the business advice and marketing tools provided to Fujifilm Digital Imaging Service (FDIS) members, via its dedicated FDIS Marketing team (FMT), of which artwork and design services, press releases, Wendy Gray of Inspires Consultancy along with Fujifilm Imagine mobile app specialist Chris Bastock are all key elements. In fact the supportive FMT is the ‘umbrella’, for want of a better term, beneath which all the other elements sit. But to discover how that translates into real world sales and a boost to the bottom line, we’ve spoken to dealers at grass roots level.

Once such dealer is Maggy Corkhill of Treorchy Photolab in Rhondda, Wales, which has been trading and offering photofinishing since July 2005. Unsurprisingly, Maggy has witnessed major changes in the market over the past decade, and, in needing to replace an old DKS750, which used wet chemistry, she chose a Fujifilm DL-400 Drylab two-and-a-half years ago. The decision was an easy one as she had been really impressed with the ease of use, vivid colour and quality

“Our advice is to try new things – and let your customers know about it!”

– Maggy Corkhill of Treorchy Photolab

L to R: Chris Bastock (for Fujifilm), regular customer Linda Yeoman, Andrew Towell and Maggy Corkhill of Treorchy Photolab

Fujifilm’s marketing support enabled Maggy Corkhill and her team to launch profitable promotions around their 10th anniversary

attained, subsequently kitting out the store in FDIS branding: “The Fujifilm brand was itself a major draw as it is well respected within the photographic industry.”

In terms of how FDIS membership has helped the shop, Maggy notes that the branding and services available through FDIS have made the store “look more professional”. She adds that support with marketing, point of sale and technical aspects is also excellent.

As a result the store’s top five best selling products or services are digital prints, enlargements, celebration banners, canvas prints and frames.

“We’ve recently started doing more in-store promotions, as well as on Facebook. Currently we’re using our 10th anniversary to run a month long promotional campaign for the Fujifilm Imagine software and our store.

“In preparation, we revamped the whole shop, refitted carpets and chairs and the back preparation areas. We changed all the shelves around and included more recent POS posters and also changed

our window displays and stickers following the advice of Wendy Gray of Inspires Consultancy – another added bonus of joining the FDIS network. We commissioned a leaflet design from the FMT, which we had printed and then distributed locally.

“In fact we’ve used the leaflet not only as a showcase for customers to find out about our birthday, but also to see the range of services we offer, including the new Fujifilm Imagine mobile app. We further decorated the shop with banners and balloons and on the day had Fujifilm mascot ‘Smartphone Sam’ with a stack of balloons outside, so people could tell there was something special going on.”

The FMT also sent along its Fujifilm Imagine specialist Chris Bastock –who helped Maggy and her staff by talking to customers about the mobile app, showing them how to download it and then how to store their photos for free on Fujifilm’s cloud server.

“I think this also helped to educate our staff in how to approach customers about the mobile app,” Maggy notes. “It went really well,

Maggy says: “The cake was only £10 from Asda it seemed fitting to use a photo cake and I think having it added to the occasion.”

people definitely knew there was something happening and seemed to want to be part of it. We got more people downloading the Fujifilm Imagine mobile app too – that was the real success story of the day.”

Maggy adds that further marketing materials provided by the FDIS Marketing Team have helped to sustain that momentum. “We have Imagine graphics displayed across our desk counter, and various price posters, including the ‘10 free prints’ Imagine posters – along with the ‘keep it, print it’ banners.”

To become an FDIS member now or learn more about the FMT, contact Fujifilm’s Peter Wigington on 01234 572138 or pwigington@fuji.co.uk 24 September 2015 | BPI News

BPI NEWS EXTRA

ahead of the retail curve in a rise in revenue and expansion of their customer bases…

“We have made a marketing plan so that we can plan ahead for various seasonal promotions. With the next one being ‘back to school’, we are buying in photo lunch bags/pencil cases, and changing the windows.

We are utilising free marketing tools such as Facebook and hope to increase the amount of app and online users. We also plan to roll out various photo pick-up points for the app up and down the valley, within the parameters of our current pharmacy deliveries. During our leaflet drop we also talked to three new potential banner customers who could also offer drop off points for app/online orders. Our advice is to try new things – and let your customers know about it!”

Introduce a photo studio to your business Talking precisely of ‘trying new things’ to add revenue, a case in point is that of Ali Yaman from Black & White Photography in Edmonton.

Ali made an appointment for a visit by photographer Toni-Jane Taylor of Toni-Jane Consultancy (who had been one of the businesses at the Meet The Suppliers section at March’s

“I am always on the look out to learn new skills that I can transfer to the customer and help me build my photographic studio business.”

– Ali Yaman of Black & White Photography

FDIS Conference) to find out how he might set up and run a photo studio as part of his business – a move the FDIS Marketing team is encouraging more of its FDIS members to make.

Toni-Jane was well equipped to help, having been a pro photographer for the past 27 years, with particular expertise in studio portraiture, covering every subject from baby to boudoir, including family portraits and corporate shoots. “I’ve run my own studio for 16 years, gaining a vast amount of knowledge in business as well as photography,” she reveals.

For his part, Ali says that: “I am always on the look out to learn new skills that I can transfer to the customer and help me build my photographic studio business. It is also important to stay up-to-date with photography and the changes within the industry.”

With the aid of Toni-Jane, Ali went through all aspects of a studio session, starting with the initial booking. They then covered marketing, lighting and posing.

“We also did a studio session, which I arranged beforehand,” explains Ali. “This was extremely helpful as it allowed me to receive advice on running my sessions in a more streamlined fashion, ensuring that the customer is happy and utilising the studio session times better.”

His newfound confidence is enabling him to branch out and try ideas he wasn’t confident to try before Toni-Jane’s visit. “It also means I can now offer more in my studio sessions and take more control, all of

Black & White Photography in Edmonton has made the most of the consulting advice given to FDIS members to improve business practices. Inset: L to R; Yeliz, Ali and Atakan

which are fantastic.

“With Toni’s advice I have already made a few changes in my studio, replacing a huge octobox and a strip light with reflectors, to allow extra space. Managing my studio sessions, controlling lighting and tips and advice that Toni has provided will help me grow my business. I’ve applied these changes to Groupon and have set up a seasonal offer, which is a first for me.”

As a result, naturally Ali says that he would highly recommend any FDIS member looking to extend the possibilities of their business to book a similar visit. “Ali now has a fantastic studio he can start using to its full potential,” Toni-Jane adds.

“I suggested a loyalty type scheme for his customers who come in for printing and he assures me Fujifilm

already have something in place.

I couldn’t emphasis enough the difference something like that would make, as people would return to him for all of their printing rather than going elsewhere. I suggested that after a certain agreed amount of stamps or spends that customers get a free portrait sitting in his studio and hopefully that will now be implemented. I have told him I will be in touch in a few weeks to see how all the new ideas are going.”

It’s this degree of hands on care and follow-up advice that marks the Fujifilm Marketing Team out from the rest. Joining FDIS is not just about providing a photofinishing service but rather streamlining all areas of your business so that you can make the most of any and all opportunities presented.

BPI News | September 2015 25

BPI NEWS PRODUCT OF THE MONTH

Sigma’s newest ‘dp’ goes from ‘0’ to hero…

Sigma’s latest wide angle dp0 Quattro compact is in a class of its own decides BPI News after taking it for a test drive

I

n terms of premium-end, high quality fixed lens compacts, Sigma’s family of Quattro dp compacts certainly stand out from the crowd. In fact the brand has gone as far as talking of a ‘re-invention of the camera’. First, there’s that unusual yet TIPA Award winning elongated design that might recall a phone handset, save for the fact that it also prominently sports a manual focus (ring type) and auto focus (contrast detection type) lens. Living up to the family name, there are now four compacts in Sigma’s Quattro range: the dp0 with its 14mm f/4 lens (equivalent to 21mm in 35mm terms) – the one we’re having a play with here – the dp1 Quattro with 28mm equivalent lens, dp2 Quattro with 45mm lens, and dp3 Quattro with 75mm lens. Plus, if combining a dp3 with a dedicated 1.2x conversion lens, your customers can achieve an equivalent 90mm reach. So what of the dp0 itself?

Get the wider view Being the latest addition to the line up, the dp0 has been available to buy and order since June at £899.99 SRP. With its wide-angle lens, natural subjects include street scenes and landscapes, as well as interiors, where the ability to squeeze as much into the frame as possible proves a distinct bonus. As this is a Sigma camera we’re talking about however, the pitch is as much about the sensor – here a triple-layered 23.5x15.7mm Foveon X3 CMOS – as the optical performance. This is also a camera it is worth spending a little bit of time with. That’s immediate from the moment you first pick it up and discover where best to place your hands; the grip is just as unique a shape as the rest of the camera.

What feels a little unusual at first soon becomes second nature as the left hand instinctively snakes around the lens barrel to level horizons and steady the shot.

On this model we get the opportunity to shoot up to 29 effective megapixels, from a total

The 29 megapixel dp0 crams bags of detail into every frame, reproducing subtle shades and tones

sensor count of 33MP, or alternatively ‘settle’ for a still ample 20MP. Naturally, as one would expect of a camera very much pitched at the enthusiast end of the market, there is the ability to shoot both Raw and JPEG files as desired, with the latter offering three levels of compression: Fine, Normal and Basic. Pictures are composed via 3-inch 920K-dot LCD screen at the rear, which we found crisp and clear in all but the brightest sunlight; alternatively there is the option to add an optional accessory electronic viewfinder in the substantial LVF-01. This covers and utilizes the back screen, secured via the tripod screw at the camera’s base, rather than sitting atop the dp0’s hotshoe. The advantage is obvious: a much, much larger and brighter image than the one usually provided by standard-sized eye-level viewfinders.

OK, so while 200 shots out of the lithium ion rechargeable battery (BP-

The large accessory LVF-01 viewfinder makes full use of the LCD and provides an ideal extra sale

51) feels a tad modest, here we get the luxury of two batteries included in the box with the camera. We found resulting images to be sharp right into the corners of the frame, with a colour rendition that looked more life-like than the processed images we’re used to seeing from consumer compacts; indeed Sigma has made much of its Foveon chip’s ability to reveal all subtle nuances and shades of colour. Though there is a continuous shooting option here, it quickly becomes obvious that the dp0 promotes a careful, considered contemplative approach to image taking. Do this and your customers may find themselves taking better pictures. www.sigma-imaging-uk.com

Your Sigma dp0 sales pitch: 29 effective megapixels, wide angle fixed lens equivalent to 21mm in 35mm terms 26 September 2015 | BPI News

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www.bpinews.co.uk BPI News | September 2015 27

MINI LAB NEWS

strengthens UK market position Leicester-based PhotoXport became distributor for Noritsu imaging products and digital printers at the close of 2014. Having recently strengthened the brand’s UK activity via a pair of open days, BPI News learns of its latest not-to-be-missed trade deals…

T

he leading-edge Noritsu QSS Green II inkjet dry lab (below main pic) was just one of the star attractions showcased at a recent two day workshop, hosted by PhotoXport and Noritsu NK Works Ltd. An enthusiastic turnout of the photo trade enjoyed Q&A sessions covering many imaging and print topics as well as those relating specifically to the Noritsu Green series dry labs and consumables.

“The fabulous group of retailers energised me with stimulating industry conversations,” enthused Noritsu’s Director, WorldWide Strategic Sales & Planning, Ron Kubara, who shared valuable information on market trends and demonstrated Noritsi’s Green series printers. These utilise Noritsu’s ‘EZController’ software, fast-becoming the ‘defacto standard’ for delivering high quality results and ease of use.

Attending the proceedings was Noritsu NK Works Ltd President Mr Michio Fujimoto, who confessed to being impressed by the UK’s enthusiasm and passion for Noritsu products: “Noritsu in the UK is special to me as I have enjoyed many years as Noritsu UK President. It was exciting to meet with so many happy Noritsu retailers wanting to know more about our Green series of printers.”

Despite the relatively short time PhotoXport has been Noritsu’s UK distributor, it claims to have made great strides in the UK market,

thanks to the likes of the Green II. Retailers who have migrated from traditional silver halide Agx wet printing to Noritsu dry labs, are said to be impressed with the significant increase in print quality that their consumers have noticed.

Deals of the month For those interested in replacing or upgrading their silver halide minilab solution there is the next generation Noritsu QSS-3801G lab (top right), which offers the advantage of 640 dpi and 12-bit photographic quality prints. Improvements over previous generations include a more efficient workflow and lower overall print costs. Peace of mind is offered via a five-year warranty. Now available at “a lower cost than you think” according to PhotoXport MD Derek Fieldhouse, there is also a part exchange program offered.

Alternatively there are two dry lab options in the Noritsu QSS Green II (top left) and the Noritsu QSS Green (below). The former is described as offering ‘top notch’ quality, and possessing all the features of the popular D1005HR, with expanded sheet paper support. Watch a promo video: youtu.be/OkaCBaF9eaU The Noritsu QSS Green minilab is said to be equally innovative, offering automatic duplex printing on different surfaces from different paper manufacturers – a unique proposition allowing production

L to R: Ron Kubara, Mr Michio Fujimoto and Derek Fieldhouse

of photobooks. Pitched as the ‘de-facto standard’ model, the QSS Green supports a 69.2-inch paper advance and the ability to adjust the print platen gap to adjust for various thickness papers. See youtu. be/0BPCnR5Zpvo for a promo video.

“We’re concentrating on a core range of superb Noritsu products with first class engineering,” Derek enthuses. “We’re offering a three-year package for peace of mind, with a preferential price on the machine.

Veritek, who also work with Boots, Asda and Sainsburys, do all our installations.

“The Green II is a proper industrial machine, built for a hammering and

to produce millions and millions of prints. It’s got the industrial build of a wet lab, with a dry lab engine.

That’s exceptional. We’ve sold Noritsu machines that have produced 28 million prints that are still running as well as the day they were made!

Happy Noritsu retail customers include some of the biggest in the UK, in Costco and Snappy Snaps.”

Derek adds that although these two DRY printers are the ones currently selling best in Europe, there is a lot of untapped potential for the QSS-37G series, as there are a lot of people with ageing Noritsu wet systems who won’t go dry. He adds that retailers can enjoy a competitive edge in promoting they offer ‘HD’ prints, and without any slowdown in output, thanks to its completely new laser system.

Alongside the photofinishing retail printers, PhotoXport has invested in Noritsu DRY media inventory, offering Noritsu DRY printer users a premium quality product at competitive prices. www.photoxport.com

Ron Kubara at the recent trade workshop, plus PhotoXport’s Noritsu DRY media inventory

Get in touch with PhotoXport MD Derek Fieldhouse NOW on 0116 2675907 to discuss the exciting new deals on Noritsu 28 September 2015 | BPI News

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The Tahoe Backpack 150 is a focused pack built for an active life. Protective, sporty and lightweight, it offers lots of room for a day’s worth of photo and essential gear. And a separate and padded pocket fits your 10-inch tablet.

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TALK OF THE TRADE

Safeguarding your identity - and profits UK PMA Director Don Kennedy updates us on his mission to safeguard the photo ID business, a brand new logo for PMA, plus shares details of a major trade summit September 27-29th

R

egular BPI News readers will recall the ‘Save The Photographers’ campaign we co-launched three years ago in an attempt to safeguard retailers’ photo ID businesses from proposed changes the government was due to make to driving license and passport applications. Things have now evolved.

The PMA and I have been working with the DVLA and the Passport Office via the UK branch of Open Identity Exchange (‘OIX’); an organisation made up of people from the Government Digital Services (GDS), a task force of civil servants with IT experience who try and make things happen and bring people together. Together we set up and ran a trial that used the premise of people being asked to go through the process of renewing their driving license photo card online.

We gave people the option to have their photo taken and sent directly to the DVLA digitally, avoiding the paper transaction presently required. Obviously the DVLA want to move to an online system because it’s phenomenally cheaper – and we believe that will deliver a better service to the consumer because it’s quicker and easier too.

Our proposition is that consumers should continue to go to a photo retailer or a photo booth to have their photo taken as they do now.

But, as well as getting a printed photo, the retailer will have a secure link to send that photo directly to the DVLA. And, when the applicant does their online application for their new driving license, they simply input a reference number provided by the retailer or photo booth that links that application to the photo that’s been sent to DVLA. It speeds up the process, reduces the cost for everybody, importantly maintains security and we believe is a much better system.

That testing period is now over and I’m happy to say the draft

“This is a PMA-led initiative to ensure that retailers who take ID photos don’t lose a very important part of their business…”

– Don Kennedy, UK PMA Director results show that there is an overwhelming acceptance of our proposed new submission system and software by consumers. The next stage I’m working on now is to gain confirmation from both DVLA and the Passport Office, who were both involved in the trial, that they will incorporate this option in their online renewal process. Once they’ve done that we will then complete the development of the software

to make it all happen and will then need to be able to embark on a process of educating the industry and rolling it out. For the foreseeable future it will still be possible to make paper applications – but I anticipate once government get rolling on this they will not make it easy to make a paper application.

I’m sure there will be a lot more work yet to do and we are involved in trying to ensure that all that comes

I N T E R N A T I O N A L

together in the right way. Clearly if anybody in our trade wants to help, and is talking with anybody they know are connected with DVLA or the Passport Office, the more they can raise the profile of this issue the better.

Find inspiration in San Francisco Another way in which you can get involved is to attend the ‘InnovationNow’ Photo Business & Technology Summit in San Francisco on September 27th-28th, which leads into Mobile Photo Connect in San Francisco on the 29th. As the weeks go by there are additional high profile speakers being lined up, as well as social events at which to interact. A special discount is available to attendees of both events, so head now to www.pmai.org/ register to sign up.

Beyond marketing, InnovationNow is the only industry conference tackling some of the most important issues head on, such as website security. The emphasis is on solutions benefiting all areas of the photo business. So, whether your goal is making valuable business connections or renewing friendships, InnovationNow is the only event bringing all segments of the photo business together.

The PMA has revamped its logo to signify fresh thinking and a brand new team

Digital Identity Photo Sending Service

Don Kennedy has been working with the DVLA on a trial that should safeguard retailers’ photo ID business

Head to www.pmai.org/register to sign up for ‘InnovationNow’ Photo Business & Technology Summit & Mobile Photo Connect 30 September 2015 | BPI News

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32 September 2015 | BPI News