FLOGGING FOR VLOGGING

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Gavin Stoker

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ISSN: BPI News (Print) ISSN 2634-1344

BPI News (Online) ISSN 2634-1352

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Gavin Stoker, Editor gavin@bpinews.co.uk @GavinStoker

You know a growing trend has really hit its stride when three major manufacturers not only announce cameras aimed at vloggers within the same month, but also within days of each other – as has happened this issue. Yes, to anyone over 50 a vlogger still sounds like a previously undiscovered alien race from a Star Trek episode, but now they’ve stealthily invaded our world and our industry; like those lizards in human form from 80s mini-series ‘V’.

While Fuji and Sony’s new devices attempt to cloak their intent in bodies resembling traditional cameras, Canon has gone the most obviously sci-fi, in flogging something resembling a space-age communicator – or an iPod. If you’re building a device for a different core purpose than the other cameras in your range, then why not indeed have it look different? We’ve details of all these cameras, plus newbies from Nikon and Leica, that take a slightly more tried-and-tested route of shoehorning a large sensor into a compact camera body, over the page.

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While we were spinning plates to keep up with the unexpected flurry of exciting camera launches the past month, the winners in this year’s TIPA World Awards were also announced. Once again editors from photography magazines and websites across not only Europe, but now also America and Japan, came together to draw up a list of worthy tech recipients. As a member of TIPA these past two years, BPI News was in on the voting – in-person this year for the first time post-Covid – with the results published across the centre pages of this issue.

Coming up in the industry I was always lead to believe that the TIPA’s were the most widely respected of the trade awards, and that having such recognition gave real boasting potential to manufacturers, as well as an obvious extra sales tool to retailers. Even for those marketers who only get excited about their own social media posts, ‘TIPA Award winning’ is a promotional line that cuts through the digital noise. Finally, mindful of the hook that video now has in our industry, I also dropped into the Media Production Show in London last month, and wasn’t surprised to find a few friendly faces from the photo trade either exhibiting or prowling its hall at Olympia. With an increasing amount of crossover, it made sense. I still didn’t meet any actual vloggers; though they may have been disguised as human? Enjoy the issue and see you back here next month for our regular July/ August ‘summer special’. Releases and ad requests to the usual address!