MK - Seller's Guide

WHAT OUR CLIENTS ARE SAYING TESTIMONIALS

Muri has time and again proven to be exceptional in every area. We have successfully completed 4-million dollar plus transactions together and each one has gone off without a hitch and has been very easy to navigate. Muri and her team are exceptional and extremely thorough.I would recommend them to anyone on either the buyer or sellers side as they have performed on both for us.

Muri is the best! She consistently went above and beyond during and even after escrow closed. She is a top agent in my opinion.

FYI, this is our second transaction with Muri and we will only use her for any and all future deals. Always on time, always goes above and beyond, always professional and always fair and honest. We could not ask for a better agent period!

I rate Muri Kersanac service as a realtor at 5 stars and above. Since buying my first house in 1963 and making numerous moves to different parts of the country, I have had only two very outstanding realtors that stand highest in service, support, professionalism, and going above and beyond the duty of a real estate agent. Muri Kersanac was one of the two. And of the two, Muri was by far the very best. What stood out was her strong support and commitment in helping me find the right house with no “sales pressure” but with honest and tireless support to me as a client. I wholeheartedly recommend Muri Kersanac to anyone buying or selling their home.

MURI KERSANAC

As a military dependent child, I was able to live in several states before settling down in Destin, Florida. Since I moved to Destin in the late 1970, there has been so many incredible changes to this sleepy fishing village. Leaving Destin only for a few years for college in Colorado, I came back to make Destin to make it my own home. Employed by the City of Destin for over 16 years, I am extremely familiar with growth and development issues of Destin. After “Retiring” from the City, I taught with the Okaloosa school system for several years before pursuing a career in real estate.

Purchasing several homes and turning them into affordable rental properties, my knowledge for providing a “home” environment has continued to grow. I have been able to update, stage and renovate many homes to make a warm,

family environment.

I want to help anyone that has the desire to have a place that they can call “home.”

A home is one of the most important assets that most people will ever buy...

YOU WANT TO WORK WITH SOMEONE YOU CAN TRUST.

Every Property is unique. You Deserve a Marketing Plan as Distinctive as Your Home.

Selling your home is an intimate process that deserves the highest level of care and attention from beginning to end. Thank you for entrusting our full-service team to guide you through one of life’s most valued transactions.

Four key factors determine the best outcome for your property sale. Establishing the best price to market your home and maximize its value effectively is the first priority. Next, a personalized marketing campaign targeted to attract as many potential purchasers as possible will be created. Then, all offers will be evaluated to ensure that acceptance is structured to your maximum benefit. Finally, the negotiation and transactional process will be managed to ensure a smooth closing.

By partnering with Berkshire Hathaway HomeServices Beach Properties of Florida, you can be assured you are receiving the highest level of service and market expertise available. We welcome the opportunity to serve your real estate needs now and in the future.

A NETWORK LIKE NO OTHER

HOMESERVICES OF AMERICA

LOCAL REAL ESTATE WORLDWIDE

Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. Headquartered in Minneapolis, Minn., HomeServices, through its operating companies, is the nation’s largest residential real estate company based on closed transactions and is the country’s premier provider of homeownership services, including brokerage, mortgage, franchising, settlement, insurance, and relocation services.

Berkshire Hathaway HomeServices Beach Properties of Florida transitioned from an independently owned and operated member of the Berkshire Hathaway HomeServices network to a wholly owned company by HomeServices of America in 2022. This affiliation allows us and our customers to benefit from their strength, stability, and steady growth.

BERKSHIRE ELITE

Berkshire Hathaway HomeServices Beach Properties of Florida ranks as the No. 21 brokerage in production globally among all Berkshire Hathaway HomeServices affiliates.

HomeServices of America is the largest real estate brokerage ranked No. 1 nationwide with the most transaction sides.

Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand.

Berkshire Hathaway HomeServices LOCAL REAL ESTATE Worldwide

GLOBAL LISTING SYNDICATION

95% OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME

Your property listing will receive an incomparable reach with syndication on partner websites across the globe. Berkshire Hathaway HomeServices Beach Properties of Florida syndicates to websites including but not limited to:

Facebook Instagram Twitter YouTube

Berkshirehathawayhs.com

Zillow

Trulia

WSJ.com

Europe.wsj.com

Asia.wsj.com

Asia.wsj.com

Mansionglobal.com

Mansion Global WeChat Channel

Barron’s

barrons.com/penta

WSJ Market Watch

Juwai.com

Propertylistings.ft.com (Financial Times, London)

MarketWatch

PropgoLuxury.com

Nikkei.com (Real Estate section)

HAVING THE BERKSHIRE HATHAWAY NAME ATTACHED TO BEACH PROPERTIES OF FLORIDA GIVES US A DISTINCT COMPETITIVE ADVANTAGE.

According to Meltwater, a media monitoring service that tracks “share of voice” which measures news coverage within the real estate industry for each company, the unmatched combination of Berkshire Hathaway Inc., Warren Buffett, plus the Berkshire Hathaway HomeServices name drives more than 68% of the real estate industry’s global news coverage.

INDUSTRY SHARE OF VOICE HALO EFFECT

68.2%

The exposure that is created by this prestigious trio is what we call the Halo Effect, and it means that we have access to the most powerful media tools in the industry to promote your real estate needs. In an industry long seen as transactional, our network is leaning into the Berkshire Hathaway spirit of longevity and integrity to help clients realize the lasting value of home ownership. That is the driving force behind our Forever Brand ideology.

Source: Jan 1-Dec 31, 2021. *SOV data combines Berkshire Hathaway HomeServices, Warren Buffett and Berkshire Hathaway Inc and is powered by Meltwater.com. Meltwater. com is a media monitoring and business intelligence software company.

“A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”

– WARREN BUFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

HomeServices of America is atop the Real Trends 500 ranks of top residential real estate brokerages in the U.S., surpassing NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.

HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counter twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.

Source: Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-home-brokerage-in-u-s

A NAME RESPECTED

MOST

A PEDIGREE LIKE NO OTHER

BERKSHIRE HATHAWAY HOMESERVICES

Berkshire Hathaway HomeServices is a real estate brokerage franchise network designed for today’s real estate market. By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our clients. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplifies the reputation of Berkshire Hathaway - among Fortune’s 2021 most admired companies.

Berkshire Hathaway HomeServices Beach Properties of Florida is a member of the over 200 billion-dollar Berkshire Hathaway family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the United States under Berkshire Hathaway HomeServices; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China, and India. It is the only company with such reach, reputation, and resources in the industry.

Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation and brand awareness, extensive international networking connections, and a sound financial foundation.

Beach Properties of Florida identified with this commitment to innovation, success, and client satisfaction in every aspect of home buying and selling. 2022 marks six years of partnership between Berkshire Hathaway HomeServices and Beach Properties of Florida. We thrive on helping buyers find their perfect home, whether around the corner, across the country or abroad.

BERKSHIRE HATHAWAY HOMESERVICES

50,000+ agents | 1,500+ offices | 49 states

Offices in N. America, Europe, Asia, Mexico & growing

BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA

265+ Agents & Counting | 7+ Offices across Northwest Florida

Over $2.1 Billion in Sales Volume in 2021

Berkshire Hathaway is built to be forever, it’s true of all the businesses we own.

- WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY

WHO WE ARE

BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA

Established in 2007 to be a premier real estate company dedicated to extraordinary customer service, our agency became an affiliate of the Berkshire Hathaway HomeServices network in 2016 and wholly owned by HomeServices of America in 2022. Our brand is built on trust, integrity, stability, and innovation, and our customers benefit by being part of a firm that is an international leader in the sales and promotion of its properties.

Berkshire Hathaway HomeServices

Beach Properties of Florida serves communities along the Northwest Florida Gulf Coast from St. George Island to Pensacola, consistently ranking at the top of the markets we serve. Our agency includes a New Homes Division, the leading team of its kind among our peers that oversees new construction opportunities and strategic development for select builders and developers.

PROVEN RESULTS

#1

BROKERAGE ON 30A

*Transactions

TOP 3

BROKERAGE ON THE FORGOTTEN COAST

*Transactions & Volume

TOP 6

BROKERAGE IN PANAMA CITY BEACH

*Transactions & Volume

#21

GLOBALLY

Brokerage within Berkshire Hathaway HomeServices Network

*Gross Commission Income

TOP 50

BERKSHIRE HATHAWAY HOMESERVICES BROKERAGE

ANNUALLY SINCE 2016

$2,131,251,941

2021 COMPANY SALES VOLUME

Berkshire Hathaway HomeServices Beach Properties of Florida has experienced unprecedented growth and continues to expand its reach.

$2,500,000,000 $2,000,000,000 $1,500,000,000 $1,000,000,000 $500,000,000

KEY MARKET FACTORS

HOW LONG DOES IT TAKE TO SELL A HOME?

There is no simple answer, however there are significant factors that will affect your final price and time on market.

WHAT WE CAN CONTROL:

Price

Condition of your home

Terms offered

WHAT WE CANNOT CONTROL:

Location

Competition

Market Conditions

THERE ARE 4 MAJOR FACTORS IN SELLING YOUR HOME:

Price

Marketing

Terms

Effective Transaction Management

Because pricing is one of the most important factors affecting your sale,

STRATEGIC BUYER PERSONAS

IDENTIFYING & REACHING YOUR BUYER

Key Property Characteristics

Design & Architecture

Layout & Floor Plan

Amenities & Lifestyle

Privacy & Tranquility

Community & Neighborhood

Views & Ambiance

Access & Convenience

Economics & Cost Structure

Current Buyer Trends

PROPRIETARY LISTING LAUNCH

PRICING STRATEGY

MARKET DYNAMICS

Search Range Optimization

Supply & Demand Analysis

Sales Price to List Price Ratio

Days on Market Analysis

PRICING STRATEGIES

Aspirational Pricing

Perceived Market Value Pricing

Event Pricing

NEGOTIATION + EXECUTION

NEGOTIATION STRATEGIES ESCROW PROCESS

Procure & Evaluate Written Offers

Qualify & Analyze Merits of Each Offer

Offer Response Strategies

Negotiation Strategies to Optimize Price and Terms

Multiple Offer Proess

Backup Offer Strategy

Contract Management

Effective Disclosures & Seller Protection

Deadlines & Contingecy Periods

Continued Negotiation

Compliance & Transaction Suport

Relocation Concierge

A STRATEGY FOR SUCCESS

EXPOSURE CREATES DEMAND DEMAND DRIVES VALUE

Any agent can list a property on the MLS, the true challenge lies in creating demand for your property that attracts more interest and gets you the best outcome. We utilize a multi-faceted sales strategy to ensure that your property receives maximum exposure resulting in maximum demand. Key components that will be customized to your property’s specific needs include:

NETWORK Garnering Interest Pre-Market and Beyond

Berkshire Hathaway HomeServices Beach

Properties of Florida includes an extensive network of 265+ agents and seven offices from St. George Island to Destin. Your listing will be shared with the top sales agents in the local area prior to even being presented on the market. In addition, our affiliation with Berkshire Hathaway HomeServices allows the resources to easily share your property to local, national, and even international audiences.

PRESENTATION Photography and Video that Ignites the Imagination

A stunning visual presentation is a key element of persuasive online and print marketing no matter the price point of your property. We understand what motivates buyers, and you understand what sets your home apart. By working in partnership with you, we can present the special attributes of your property with high quality photography and videography to buyers in targeted lifestyle demographics.

MULTIMEDIA EXPOSURE Finding Your Buyer, No Matter Their Geographic Location

From print marketing to social media, we maximize the exposure your property receives across multiple channels. A careful mix of media will be selected from options available including expansive online exposure including online home tours, custom direct mail, advertising and marketing materials, and more. We have a full library of brand-compliant and customizable templates for promotional materials (including video), as well as promotional pieces in local and regional lifestyle and listings publications.

TECHNOLOGY STACK Utilizing the Best Tech Options to Reach Goals Faster

In the ever-evolving real estate landscape, we separate ourselves from the competition by leveraging cutting-edge technology. Our industry leading CRM platform Boomtown allows us to convert leads to agent-ready appointments. We employ Skyslope to electronically sign and send offers and paperwork in minutes. Chalk Digital allows us to strategically retarget listing ads to potential buyers while MoxiWorks allows us to create brand-compliant marketing materials with the click of a button.

LOCAL CONNECTIONS THAT WORK FOR YOU

LOCAL PRINT ADVERTISING & PARTNERSHIPS

Berkshire Hathaway Beach Properties of Florida and The 30A Company, the area’s leading beach lifestyle brand have a unique partnership that includes 30AREALESTATE.COM, the ultimate real estate portal for properties along Northwest Florida’s Gulf Coast.

“Berkshire Hathaway HomeServices is one of the most trusted and recognized real estate brands in the world, and 30A has a global network of loyal fans. We want to help 30A fans realize their dream of living at the beach and partnering with the area’s #1 real estate brokerage is the best way to do that.”

-Mike Ragsdale, Founder and CEO of The 30A Company

Listing with Berkshire Hathaway HomeServices Beach Properties of Florida ensures listings of a minimum price level have the opportunity be included in the following exclusive collaborative initiatives:

FEATURED HOME PLACEMENT:

• 30A.com – 45 million annual ad impressions

• 30A Social Networks: Facebook, Instagram, YouTube

• Newsletter – 240K+ Subscribers

• Beach Happy Magazine: 2,000 newsstands across the nation

30A.com

Facebook: 1,376,104 followers

Instagram: 198K followers

YouTube: 9.86K subscribers

CREATING BUZZ AROUND YOUR HOME

Social media has changed the way real estate is sold today. We use exceptional networking skills to get the word out and create a chatter around your property.

While websites and advertising are undeniably essential in marketing luxury real estate, today exceptional networking skills using broker-to-broker marketing, which includes a strong social media strategy, is a key component to success.

22,000+

PRINT MEDIA

PRINT ADVERTISING & PARTNERSHIPS

Area newspapers along with weekly and monthly publications can be a major source of buyer leads, especially in the local market. Your property has the opportunity to be featured in our inhouse lifestyle and real estate magazine, The 30A Life, The 30A Company’s signature publication, Beach Happy Magazine, and in Berkshire Hathaway HomeServices Beach Properties of Florida’s

Beach Haven

In addition, our partnership with Berkshire Hathaway HomeServices provides the unique opportunity to be part of the company’s global strategy. Print ads can appear in high-quality publications such as the Wall Street Journal, Mansion Global Experience, PENTA, Unique Homes Magazine, Prestige, Netjets Magazine, and duPont Registry.

THE PERFECT INTERNATIONAL PARTNER

WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE

The Wall Street Journal is an internationally trusted publication delivering crucial world news and insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards, it is considered the pinnacle of journalism. The Wall Street Journal’s digital and print publications reach across geography and language barriers to bring your property to powerful, influential, and targeted affluent audiences throughout the world.

Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalists, educating prospective buyers, and enticing them with exclusive estates.