Q2 2026
Market Report
FORGOTTEN COAST
Rising | A Market on the Move
The Forgotten Coast saw meaningful growth in the second quarter of 2026, with sales up 21% and sold volume rising 14% year over year across Apalachicola, St. George Island, Cape San Blas, and Port St. Joe. Average sold prices eased slightly, a sign of broader buyer access to this historically exclusive market rather than a shift in demand.
At Berkshire Hathaway HomeServices Beach Properties of Florida, our sales professionals were at the center of this momentum, guiding families through one of the busiest second quarters our region has seen in recent years. Whether the goal was a primary residence, a second home, or a long-term investment, our team combined local expertise with the strength of a globally respected brand to deliver results.
As we move into the second half of 2026, the outlook across the region remains strong. Rising sales, sustained buyer interest, and steady price growth point to a market with real staying power, one built on lifestyle, livability, and long-term value. We are grateful for the trust our clients place in us and look forward to continuing this momentum in the months ahead.
*Regional figures calculated by aggregating raw sales and volume totals across all communities within each area, then computing percentage change and average sold price from those combined totals, rather than averaging individual community percentages. Days on market is sales-weighted to reflect market-wide activity.
LYNN HAVEN
PANAMA CITY
TYNDALL AFB
MEXICO BEACH WINDMARK BEACH
Apalachicola Bay 71 98 231 20 20 4
Apalachicola National Forest
CAPE SAN BLAS
ST. GEORGE ISLAND
PORT ST. JOE
APALACHICOLA
TALLAHASSEE
Top Sales
As we move through 2026 with focus and momentum, we want to take a moment to celebrate the wins driving our success this quarter. Before diving into what’s ahead, we’re proud to recognize the top sales that made Q2 truly stand out.
149 KAIYA AVENUE | Sold at $6.1 million by selling agent Diana Kish
89 KAIYA AVENUE Sold at $5.77 million by listing agent Diana Kish and selling agent Jennifer MacBride
224 CANAL STREET | Sold at $4.35 million by listing agent Marty Shoemaker and selling agent Scott Cobine
25 MUHLY CIRCLE Sold at $3.83 million by listing agent Diana Kish
68 CREEK BRIDGE WAY | Sold at $3.6 million by listing agent Ann Mosely
29 TIDAL BRIDGE WAY | Sold at $3.6 million by listing team Cory and Lisa Neal
295 PINE NEEDLE WAY | Sold at $2.9 million by listing team Cory and Lisa Neal
44 SEXTANT LANE | Sold at $2.6 million by selling team Caroline on the Coast
210 RIDGE ROAD | Sold at $2.4 million by selling Agent Colby Anderson
375 MORGAN’S TRAIL | Sold at $2,449,000 by selling agent Diana Kish
192 MONARCH BEACH DR | Sold at $2.35 million by selling agent Alan Byrd
Forgotten Coast
Anchored by the quiet charm of Apalachicola and the unhurried pace of Port St. Joe, with stunning coastal retreats like St. George Island and Cape San Blas filling in the spaces between, the Forgotten Coast earns its name not because it has been overlooked, but because it has resisted the development that reshaped so much of Florida’s shoreline. Miles of undeveloped Gulf beaches, pristine estuaries, and some of the cleanest water in the state set the tone, while Apalachicola’s historic district and thriving arts scene add a creative character you don’t expect from a town this size. This is a place where Florida still feels like Old Florida: unhurried, beautiful, and quietly extraordinary.
Forgotten Coast | Q2 2026
Mexico
MexicoBeach/StJoeBeach
Port
SINGLE FAMILY HOMES
Apalachicola | Single Family Homes
See how the community’s average sale price change would affect a hypothetical home’s value.
SINGLE FAMILY HOMES
St. George Island | Single Family Homes
See how the community’s average sale price change would affect a hypothetical home’s value.
Cape San Blas
SINGLE FAMILY HOMES
Cape San Blas | Single Family Homes
See how the community’s average sale price change would affect a hypothetical home’s value.
Mexico Beach & St. Joe Beach
SINGLE FAMILY HOMES
Mexico Beach | St. Joe Beach
Single Family Homes
See how the community’s average sale price change would affect a hypothetical home’s value.
Number of Sales Sold Volume
Average Sold Price Average Sold Price/Sq Ft
Average Days on Market
of List Price Sold
SINGLE FAMILY HOMES
Port St. Joe | Single Family Homes
See how the community’s average sale price change would affect a hypothetical home’s value.
Number of Sales Sold Volume
Average Sold Price Average Sold Price/Sq Ft
Average Days on Market Percentage of List Price Sold