2025
Annual Report
FORGOTTEN COAST
B
MARKET REPORT 2021 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
Enduring | A Year in Review Enduring captures the lasting appeal of Northwest Florida real estate and the lifestyle that continues to draw people to this remarkable stretch of the Gulf Coast. In a year marked by a slower pace and shifting market conditions, the region continues to prove its staying power. Home values remained steady, demand persisted, and the desire to live, gather, and invest along our beaches never waned. This was not a market driven by urgency but by confidence in place and quality of life. Throughout 2025, buyers and sellers approached the market with greater intention. Stabilizing interest rates and more measured price growth created an environment where decisions were thoughtful, and opportunities were rooted in long-term value. For many, Northwest Florida remained more than a destination. It continued to be a place to put down roots, create memories, and embrace a coastal lifestyle that endures beyond market cycles. At Berkshire Hathaway HomeServices Beach Properties of Florida, our sales professionals are deeply connected to the communities we serve and the lifestyles our clients seek. In 2025, we were proud to assist 777 families in buying and selling homes across Northwest Florida. Each transaction represents a new chapter, whether it is a primary residence, a second home, or a legacy investment along the coast. The vitality of the region reflects this enduring demand. From St. George Island to Navarre Beach, Northwest Florida continues to evolve in ways that enhance everyday living. Growing communities, new local businesses, and thoughtful infrastructure improvements are elevating the coastal experience while preserving the natural beauty that makes this area so special. This balance is what continues to attract fulltime residents, seasonal homeowners, and visitors year after year. As we look ahead, the outlook remains positive and grounded. A more balanced market allows buyers to move forward with clarity and confidence, while sellers benefit from sustained interest in Northwest Florida properties. These conditions support a healthy real estate landscape built on lifestyle, livability, and long-term desirability. Since our founding in 2007 and our affiliation with Berkshire Hathaway HomeServices in 2016, followed by full ownership by HomeServices of America in 2022, our brokerage has been guided by trust, integrity, and a commitment to excellence. Supported by a globally respected brand, we remain focused on delivering exceptional service and local expertise in every market environment. As we reflect on the year behind us and look toward what is ahead, we are grateful for the opportunity to serve the individuals and families who choose to call Northwest Florida home. We invite you to move forward with us into the year ahead, confident in a market and a lifestyle that continue to endure.
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
1
OFFICE LOCATIONS
1 Ft. Walton Beach
Choctawhatchee Bay 331
98
Northwest Florida Beaches Internationa Airport
2
Destin Sandestin 3 Blue Mountain Beach WaterColor Seaside Seagrove Watersound Beach Rosemary Beach
79
4
Panama City Beach
1. Destin
4. Pier Park
151 Regions Way, Suite 4A Destin, FL 32541 850.502.2120
15750 Panama City Beach Pkwy, #140 Panama City Beach, FL 32413 850.252.4160
2. WaterColor
5. St. George Island
28B WaterColor Way Santa Rosa Beach, FL 32459 850.534.3006
140 West 1st Street, Ste B St. George Island, FL 32328 850.990.0020
3. Watersound Beach 6652 E Co Hwy 30A, Ste 110 Watersound, FL 32461 850.213.5150
2
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
West Bay
al
20
20
231
Tallahassee
Lynn Haven Panama City Tyndall AFB
Mexico Beach
71
Apalachicola National Forest
98
WindMark Beach
Port St. Joe
Carrabelle
Apalachicola
Eastpoint
5 Cape San Blas
Apalachicola Bay
St. George Island
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
3
2025 ACCOLADES
777
FA M I L I E S S E R V E D
#
3
B R O K E R AG E O N 3 0 A *Tran s ac t i o n s & Vo lu m e
#1
B R O K E R AG E O N S T. G E O R G E I S L A N D + A PA L AC H I C O L A *Tran s ac t i o n s + Vo lu m e
TOP 7
B R O K E R AG E I N PA N A M A C I T Y B E AC H *Tran s ac t i o n s & Vo lu m e
#29
G LO B A L LY
B R O K E R AG E W I T H I N B E R K S H I R E H AT H AWAY H O M E S E R V I C E S N E T W O R K *2 023 G ro s s Co m m is s io n I n co m e
TOP 50
B R O K E R AG E W I T H I N B E R K S H I R E H AT H AWAY H O M E S E R V I C E S *A n n u al l y Si n c e 2 0 1 6
4
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
TABLE OF CONTENTS
Forgotten Coast S T. G E O R G E I S L A N D 1 2 A PA L AC H I C O L A 1 4 CAPE SAN BLAS 16 P O R T S T. J O E 1 8 M E X I C O B E AC H / S T. J O E B E AC H 2 0
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
5
2025 TOP SALES As we step into 2026 with gratitude and optimism, we want to pause for just a moment to celebrate what made 2025 so meaningful. Before saying goodbye to an incredible year, we’re proud to recognize our Top 10 sales of 2025 and, most importantly, the dedicated agents who made them happen. These milestones reflect trust from our clients, collaboration across our team, and a shared commitment to excellence at every price point. Congratulations to each agent behind these remarkable transactions—and thank you for helping make 2025 a year to remember. Here’s to building on that momentum in 2026.
9 6 C A M P C R E E K P O I N T D R I V E | Sold at $18.25 million by selling agent Scott Cobine 6
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
2 8 B R A M B L E G R O V E P L AC E | Sold at $11 million by selling agents Cory and Lisa Neal
1 1 DA N D E L I O N D R I V E | Sold at $9.275 million by listing agents Anderson Group 30A
1 0 7 K A I YA B E AC H L A N E 9 | Sold at $9 million by listing and selling agent Diana Kish ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
7
8 0 W H I T T E N WAY | Sold at $6.78 million by selling agent Scott Cobine
3 1 N O R M A N C O U R T | Sold at $5.9 million by selling agent Ann Mosely
3 8 2 0 E C O U N T Y H W Y 3 0 A 1 0 3 | Sold at $5.4 million by listing agent Ann Mosely 8
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
4 5 E M E R A L D R I D G E | Sold at $5.35 million by selling agent Kim Rose
4 5 S O L A I R E WAY P H 2 | Sold at $4.95 million by listing and selling agent Diana Kish
1 4 2 6 E G U L F B E AC H D R I V E | Sold at $4.05 million by selling agent Mary Johnson ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
9
FORGOTTEN COAST CAPE SAN BLAS | ST. GEORGE ISLAND AVERAGE SOLD PRICE $1,000,000
$800,000
$672,758
$654,059
$790,518
$1,071,145
$1,246,885
$1,203,200
$1,328,046
$1,203,685
$200,000
$617,147
$400,000
$570,107
$600,000
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
AVERAGE DAYS ON MARKET 400
300
200
10
207
356
121
127
64
57
82
109
130
0
176
100
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
FORGOTTEN COAST PRICE PER SQUARE FOOT $600
$500
$400
$300
$298
$307
$311
$366
$485
$573
$550
$601
$582
$100
$277
$200
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
NUMBER OF SALES 300
250
200
165
169
144
269
323
261
171
137
161
100
155
150
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
11
ST. GEORGE ISLAND
12
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
ST. GEORGE ISLAND SINGLE FAMILY HOMES
2024
75
$103,445,893
$1,379,279
$651
105
94%
2025
78
$99,880,350
$1,280,517
$627
123
93%
PERCENT CHANGE
4%
3%
8%
4%
4%
2024
2025
4%
94% 2024
93% 2025
1%
17%
AVERAGE DAYS ON MARKET
$
2025
$
2024
PERCENTAGE OF LIST PRICE SOLD
% OF LIST PRICE SOLD
627
AVERAGE DAYS ON MARKET
651
AVERAGE SOLD PRICE PER SQ. FT.
AVERAGE SOLD PRICE PER SQUARE FOOT
AVERAGE SOLD PRICE
78
SOLD VOLUME
75
NUMBER OF SALES
NUMBER OF SALES
YEAR
1%
105 2024
123 2025
17%
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
13
APALACHICOLA
14
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
APALACHICOLA SINGLE FAMILY HOMES
AVERAGE SOLD PRICE PER SQ. FT.
AVERAGE DAYS ON MARKET
% OF LIST PRICE SOLD
2024
38
$19,188,000
$504,947
$300
101
95%
2025
51
$21,936,550
$430,128
$285
133
95%
14%
17%
5%
32%
0%
34%
$
2025
$
2024
AVERAGE SOLD PRICE PER SQUARE FOOT
51
34%
38
NUMBER OF SALES
PERCENT CHANGE
2024
2025
5%
95% 2024
95% 2025
0%
AVERAGE DAYS ON MARKET
AVERAGE SOLD PRICE
PERCENTAGE OF LIST PRICE SOLD
SOLD VOLUME
285
NUMBER OF SALES
300
YEAR
101 2024
133 2025
32%
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
15
CAPE SAN BLAS
16
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
CAPE SAN BLAS SINGLE FAMILY HOMES
AVERAGE SOLD PRICE PER SQ. FT.
AVERAGE DAYS ON MARKET
% OF LIST PRICE SOLD
2024
62
$78,496,454
$1,266,072
$541
113
93%
2025
83
$93,913,000
$1,131,482
$540
137
94%
20%
12%
0%
21%
1%
34%
$
2025
$
2024
AVERAGE SOLD PRICE PER SQUARE FOOT
83
34%
62
NUMBER OF SALES
PERCENT CHANGE
2024
2025
0%
93% 2024
94% 2025
1%
AVERAGE DAYS ON MARKET
AVERAGE SOLD PRICE
PERCENTAGE OF LIST PRICE SOLD
SOLD VOLUME
540
NUMBER OF SALES
541
YEAR
113 2024
137 2025
21%
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
17
PORT ST. JOE
18
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
PORT ST. JOE SINGLE FAMILY HOMES
AVERAGE SOLD PRICE PER SQ. FT.
AVERAGE DAYS ON MARKET
% OF LIST PRICE SOLD
2024
103
$43,163,310
$419,061
$252
70
97%
2025
119
$47,208,624
$396,711
$250
97
96%
9%
6%
1%
39%
1%
16%
$
2025
$
2024
AVERAGE SOLD PRICE PER SQUARE FOOT
119
16%
103
NUMBER OF SALES
PERCENT CHANGE
2024
2025
1%
97% 2024
96% 2025
1%
AVERAGE DAYS ON MARKET
AVERAGE SOLD PRICE
PERCENTAGE OF LIST PRICE SOLD
SOLD VOLUME
250
NUMBER OF SALES
252
YEAR
70 2024
97 2025
39%
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
19
MEXICO BEACH | ST. JOE BEACH
20
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
MEXICO BEACH | ST. JOE BEACH SINGLE FAMILY HOMES
166
$104,967,412
$632,334
$339
83
96%
2025
135
$94,528,742
$700,213
$340
97
96%
PERCENT CHANGE
19%
10%
10%
0%
17%
0%
19%
$
2025
$
2024
2024
2025
0%
96% 2024
96% 2025
0%
AVERAGE DAYS ON MARKET
2024
PERCENTAGE OF LIST PRICE SOLD
% OF LIST PRICE SOLD
340
AVERAGE DAYS ON MARKET
339
AVERAGE SOLD PRICE PER SQ. FT.
AVERAGE SOLD PRICE PER SQUARE FOOT
AVERAGE SOLD PRICE
135
SOLD VOLUME
166
NUMBER OF SALES
NUMBER OF SALES
YEAR
83 2024
97 2025
17%
ANNUAL REPORT 2025 | BERKSHIRE HATHAWAY HOMESERVICES BEACH PROPERTIES OF FLORIDA
21
For You
For Life
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Get to know us at BHHSBeachProperties.com EMERALD COAST | SOUTH WALTON | BAY COUNTY | FORGOTTEN COAST Market data for 2025 as of 1/6/26. Infromation reported is deemed reliable but is not guaranteeed. (c)2026 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.