2014 Media Kit
INTRODUCTION
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Welcome to Bump, Baby & Beyond [B3], an exclusive publication that celebrates the modern Caribbean baby and child lifestyle.
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s the Caribbean’s first dedicated children's resource publication, B3 presents to parents the issues and concerns that matter to them. B3 features the latest in baby wear, gear and care, the best places for dining out and the ideal destinations for vacations. As the name suggests, Bump, Baby and Beyond, [B3] focuses on all aspects surrounding the journey into and through parenthood. B3 positions itself as the regional ‘go-to-guide’ with our emphasis being on all things baby and child as it relates to us here in the Caribbean. Spotlight features will always include informative industry news and trends as well as fashion features and fun news as we celebrate the joys of parenthood for B3 readers. B3 is a dedicated publication which will keep readers informed with the latest stories and interviews with leading Caribbean personalities on parenting and family life.
II | BUMP • BABY & BEYOND B3 | WWW.B3CARIBBEANMAGAZINE.COM
Boy O Boy 12 Merrick Avenue, Kingston 10 876.960-3778
MEDIA KIT 2014
CONTENT
WHAT TO EXPECT
• Direct access to a market of parents (male and female) with spending power and influence in the Caribbean and the Diaspora. • Additional mileage through social media distribution channels such as Facebook and Twitter. • An opportunity to directly allow readers to access your website via print and online advertising or via direct link from b3’s website. • Access to a new, targeted and cost effective medium of advertising. • Access to a dynamic, innovative and forward thinking publication.
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EDITORIAL MIX
• Babies • Parenthood/Children • Fashion • Home • Health/Fitness • Beauty
• Entertainment • Food/Nutrition • Travel • Technology • Culture
• Finances • Interviews • Human Interest Stories • Entertainment • Technology SPONSORED FEATURES
By sponsoring a featured page, your brand will be titled in the headline as the page presenter. Additionally, you will receive branding in the article through product placement. Sponsorship entitles you to a full page ad immediately following your page.
• B3 Mocktails - Featuring stylish Caribbean blends. Here we feature Caribbean blends made just for our B3 Bump readers
• B3 Beep Beep - Redifing and profiling the Family Car.
• B3 Escapes - Top Caribbean destinations for babymoon and family vacations
• B3 Eats MEDIA KIT 2014
Simplying family mealtime
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CONTENT
B3 REGULAR FEATURES: • B3 Picks
Our top product picks ranging from practical to playful to pretty darn amazing! • B3 Buys
Look out for the perfect gadgets to help you on your journey as a parent. Game reviews, speciality items and more. • B3 MD
Our resident OBGyn and Pediatrician answer your questions .
• B3 Books
Our top picks for resource and entertaining reads for Bump Baby and Beyond • B3 Community
Highlighting children's charities across the Caribbean • B3 Glama Mama
Featuring a genuine Glamourous Mummy and her top picks and tips • B3 Snapshots
Personalities from the region and Diaspora answer one probing parenting question • B3 Fit
Experts share fitness tips and techniques to keep Mummy and Baby in tip top shape
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MEDIA KIT 2014
DEMOGRAPHIC PROFILE
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DEMOGRAPHICS AGE
EDUCATION LEVELS
HOME OWNERSHIP
• 21 - 45
• Attending College
• Own Home
EDUCATION
• College Graduate
• Rent
• High School - Doctorate
• Attended High School
STATUS
EMPLOYMENT LEVELS
MARITAL STATUS
• Employed
• Employed
• Married
• Professional
• Professional
• Single
• Self-Employed
• Managerial
• Separated
• Housewife
• Business Owners
• Divorced
• Stay-at-Home Mother
CHILDREN IN THE HOUSEHOLD • 0 - 6
READERS Mothers • Mothers-to-be • Fathers • Fathers-to-be • New Grandparents • Relatives Industry Players • Child-Related Medical Practitioners • Maternity Communities • Caregivers MEDIA KIT 2014
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MECHANICAL REQUIREMENTS
2 Page Spread
Full + Half Vertical
Full Page/Covers
ADVERTISEMENT SPACES
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Shaded areas indicate the location of the ad in relation to the page (black outline).
Half Vertical
Half Horizontal
Half Spread
Strip Vertical
Strip Horizontal
Quarter Page
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B3 Boutique
MEDIA KIT 2014
MECHANICAL REQUIREMENTS
ADVERTISING SPECIFICATIONS AD SPACE
BLEED
NON-BLEED
TRIM
LIVE
2 Page Spread
17 1/4" X 11 1/4"
16 1/2 " X 10 1/2 "
17" X 11"
16 1/2 " X 10 1/2 "
Full Page/Covers
8 3/4" X 11 1/4"
8" X 10 1/2 "
8 1/2 " X 11"
8" X 10 1/2 "
Half Spread
17 1/4" X 5 3/4"
16 1/2 " X 5"
17" X 5 1/2 "
16 1/2 " X 5"
Half Vertical
4 1/2 " X 11 1/4"
3 3/4" X 10 1/2 "
4 1/4" X 11"
3 3/4" X 10 1/2 "
Half Horizontal
8 3/4" X 5 3/4"
8" X 5"
8 1/2 " X 5 1/2 "
8" X 5"
Strip Vertical
3" X 11 1/4"
2 1/4" X 10 1/2 "
2 3/4" X 11"
2 1/4" X 10 1/2 "
Strip Horizontal
8 3/4" X 3 1/8 "
8" X 2 3/8 "
8 1/2 " X 2 7/8 "
8" X 2 3/8 "
Quarter Page
4 3/8 " X 5 5/8 "
3 5/8 " X 4 7/8 "
4 1/8 " X 5 3/8 "
3 5/8 " X 4 7/8 "
SAFETY: All live matter must be 1/4 inch from trim on all sides. GUTTER SAFETY: 1/4 inch on each side (total 1/2 inch). .
DIGITAL ADVERTISING REQUIREMENTS MEDIA: All ad submissions must be either PDF/x1a, TIFF, EPS or JPEG files. Files may be submitted to advertising@b3caribbeanmagazine.com ALL FILES MUST HAVE: • All fonts embedded or converted to outlines. • CMYK or Grayscale color space. No RGB, LAB or embedded color profiles. • Minimum Resolution of 300 dpi.
MEDIA KIT 2014
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TESTIMONIALS TESTIMONIALS "Congrats on a great, great publication! Will be looking out for the next issue!" - Nicole Campbell, Owner A.I.M Educational Services
"Congrats on a great, great publication! Will be looking out for the next issue!" "Your magazine is fabulous - just Campbell, read it e-cover to e-cover! Fantastic output of - Nicole Owner A.I.M Educational Services such high quality - really speaks volumes for you and the Team!" - Jamaican Senator Imani Duncan
"Your magazine is fabulous - just read it e-cover to e-cover! Fantastic output of such high quality - really speaks volumes for you and the Team!" "Clean and contemporary". - Jamaican Senator Imani Duncan
-Fern Proctor, Graphic Artist
"Clean and contemporary". "Its well done! Congratulations. I really love it, and-Fern I'm impressed." Proctor, Graphic Artist
- Tyrone Wilson, owner, Ezine Ltd.
"Its"B3 wellis an done! Congratulations. I really love who it, and I'm impressed." excellent magazine for everyone wants to get product exposure - Tyrone Wilson, owner, Ezine Ltd. in the Caribbean ...a market that is largely under-served in this [baby] industry. We are very happy that B3 Magazine has launched online so our brand can be "B3 is an excellent magazine for everyone who wants to get product exposure effectively represented in the Caribbean." in the Caribbean ...a market that is largely under-served in this [baby] industry. -Nadine Girard, Pearhead Inc / Ubbi World We are very happy that B3 Magazine has launched online so our brand can be "Bump, Baby and Beyond The layout is clean and modern and the effectively represented in theis fresh. Caribbean." Pearhead Inc / Ubbi World writing is good! I love the look and-Nadine feel of it.Girard, Congratulations!"
The Inaugural June-August 2012 Issue
Online Readers in first 10 days: 2800 Total Read-Throughs 155,000 Unique Page Views .
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- Des Seebaran, Trinidad & Tobago Guardian
"We are all blown away by "Wequality. are all Each blownpage awayisby the the quality. Each page is beautiful and attractively beautiful and attractively pieced together. The pieced together. The pinnacle in parenting pinnacle in parenting literature!" literature!"
"Bump, Baby and Beyond is fresh. The layout is clean and modern and the writing is good! I love the look and feel of it. Congratulations!" - Des Seebaran, Trinidad & Tobago Guardian
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- Jaime McConnell, Director, Orijin of Jamaica. - Jaime McConnell, Director, Orijin of Jamaica.
Laid back in the lush gardens of his Kingston home, Shaggy gave B3 an unprecedented look into his family life: from a childhood filled with milk box cars, when he wrote his first song at 9 years old for his Grandma (we were even treated to an impromptu serenade!), to being a father of five and on car-pool duty.
"Congratulations! B3 is the perfect embodiment of class!" "Congratulations! B3 is the perfect embodiment of class!"Kids - Kerisha Cadogan, Owner, Babybop
Interview: Claire Harrisingh • Photography: Dwayne Watkins • Make-up: Angelie Spencer
- Kerisha Cadogan, Owner, Babybop Kids
"The B3 magazine is so wonderful. It's visually appealing, very "The B3 magazine is so wonderful. It's visually appealing, very informative, very entertaining. It's truly shows the culture informative, very entertaining. It's truly shows the culture of Caribbean people, how we grow our children and live our of Caribbean people, how we grow our children and live our lives." lives." - Janette Taylor-Meggs, Owner Calling The Shots
- Janette Taylor-Meggs, Owner Calling The Shots
"Amazing "Amazingpublication, publication, creative, creative,very very comprehensive, first comprehensive, firstworld; world; The perfect The perfectmagazine magazinefor for the modern the modernday daymom" mom"
Shaggy Daddy Shaggy Daddy .
Syling: Shaggy's own (hat by Grandeur, Kingston Jamaica) Laid back in the lush gardens of his Kingston home, Shaggy gave B3 an unprecedented look into his family life: from a childhood filled with milk box cars, when he wrote his first song at 9 years old for his Grandma (we were even treated to an impromptu serenade!), to being a father of five and on car-pool duty.
"FANTASTIC digital magazine! Engaging images, and a great read. The Dad'Approved pieces are a nice touch. I was actually interested to read. The whole thing is really first class!!!" Interview: Claire Harrisingh • Photography: Dwayne Watkins • Make-up: Angelie Spencer Syling: Shaggy's own (hat by Grandeur, Kingston Jamaica)
- Christopher Birch, CEO Birchill Music
- Jacqueline Sangster, General Manager, Silver Star Motors - Jacqueline Sangster, General Manager, Silver Star Motors
advertising@b3caribbeanmagazine.com
advertising@b3caribbeanmagazine.com
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MEDIA KIT 2014
TESTIMONIALS TESTIMONIALS
"FANTASTIC digital magazine! Engaging images, and a great read. The Dad'Approved pieces are a nice touch. I was actually interested to read. The whole thing is really first class!!!" - Christopher Birch, CEO Birchill Music
"As a working mother of 3 young kids, I don't have a lot of spare time, but I did read the first issue of B3! Not only is it beautifully designed with vibrant colors, but it's a great resource with really informative articles for moms like me, who want the very best for their kids. I love it!" Orly Marley Tuff Gong Worldwide, Inc
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advertising@b3caribbeanmagazine.com MEDIA KIT 2014
advertising@b3caribbeanmagazine.com WWW.B3CARIBBEANMAGAZINE.COM
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RATES
ADVERTISING RATES AD SPACE
INTERNATIONAL (US$)
Outside Back Cover
$2380
2 Page Spread (*Favoured Space)
$1960
2 Page Spread
$1680
Existing features include B3 Escapes, Beep Beep, Mocktails, Buys and Eats. Our editorial team will develop a feature to showcase your brand. Sponsored features include photography and layout, inclusive of logo placement.
Full Page (*Favoured Space)
$1140
1 Page $1365
Full + Half Vertical
$1320
2 Pages
$2047
Full Page
$970
3 Pages
$2730
Half Spread
$830
4 Pages
$3412
Half Vertical
$520
WEBSITE RATES (Introductory) With Ad Space
Half Horizontal
$520
Strip Vertical
$380
Strip Horizontal
$380
Quarter Page
$310
Marketplace Square (left of page) 325px x 150 px $100/month Marketplace Rectangle (Bottom of page 600px x 100px $150/month
*NEW B3 Boutique
$250
Video Ads- $200/month (30seconds or less)
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SPONSORED FEATURES
* One month web FREE ad with the purchase of any ad full page or larger.
WEBSITE ONLY RATES *Favoured Spaces: These include inside covers and spaces up to Page 12 *Rates for Sponsored Features are determined by the final page count of your article
Marketplace Square (left of page) 325px x 150 px $300/month Marketplace Rectangle (Bottom of page 600px x 100px $350/month Video Ads- $300/month (30seconds or less)
*NEW B3 BOUTIQUE 2014 NEWSSTAND RELEASE DATES:
DEADLINE
SPRING - end of February
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SUMMER - end of May
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FALL - end of August
June 30, 2014
WINTER - end of Nov
Sep 30, 2014
SPRING 2015 - end of Feb
Dec 01, 2015
ADVERTISING SALES Jamaica & The Caribbean
Messado Media Ltd. messadomedia@gmail.com
Canada & The United States
Leeanne Bayley-Hay b3magazineadvertising@gmail.com
PLEASE NOTE:
B3 Caribbean Magazine reserves the right to reject any advertisement based on its content and/or quality. We offer design services for advertisements. Please contact our Advertising Sales Team for further information on these services. 08 | BUMP • BABY & BEYOND B3 | WWW.B3CARIBBEANMAGAZINE.COM
In addition to our standard advertising rates, we introduce b3 Boutique – a marketplace listing for retailers and purveyors of goods and services, who wish to be a part of a premium publication, with a targeted readership such as b3 Caribbean Magazine. In keeping with the layout of b3, we are also pleased to offer our in-house design services already incorporated in the cost of your advertisement; Advertiser to provide text and desired image, if required. *Resolution minimums in effect.
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You r ad will be attractively laid-out with a
maximum 6 ads per page • Additional visibility through social media promo of b3 Boutique • Competitive advertising rates • Great Value for your money • Text – maximum 45 words • USD $ 250.00 – Graphic design included.
MEDIA KIT 2014
b3 Caribbean Magazine offers the tools to target your audience, with packages tailored to meet your specific needs. Advertising options range from traditional banner and squares online to rich media advertising in print through static ads or sponsored features, to email bulletins, blog posts and event sponsorships. B3 Caribbean Magazine is dedicated to delivering results that meet your business requirements. B3 Caribbean Magazine provides advertisers with a targeted audience of consumers, whose interests include, but are not limited to the stages before birth (Bump), post delivery (Baby), and up to pre-teen years (Beyond). B3 Caribbean Magazine readers, subscribers and followers comprise a valuable market for advertisers.
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Website subscribers 8,200+ Average 250+ new subscribers per quarter Readers Online & Print: 41,000+ Facebook Fans: 6,000+ Demographic: 68% Women 32% Men
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CIRCULATION AND DISTRIBUTION • 8500 - Jamaica, New York, South Florida, Trinidad, Barbados • Available on all Fly Jamaica flights to New York, Toronto, Kingston and Guyana • Available at International Airport First Class Lounges (Kingston and Montego Bay) • Retail 40% Complimentary 60%
SOCIAL MEDIA
Social media platforms include Facebook, Instagram, Twitter, YouTube and Pinterest.
AVAILABLE ADVERTISING AND SPONSORSHIP OPPORTUNITIES INCLUDE: • • • • • • •
Static advertising Augmented Reality advertising Features – up to 6 pages Blog Posts Product Blurbs Product Placement within features Event Sponsorship (Annual Events) - ABC Series - A Big Baby Shower - Children For Charity
E N MAGAZIN CARIBBEA ed with is now encod
PRINT INTERACTIVE
App to Use the Layar for scan this cover content. interactive
DIGITAL NEWSSTANDS www.issuu.com www.ezinesreader.com
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