Can Brand SA boost your business?

More than 10,000 South Australian businesses have signed up to the State Brand so they can display the iconic logo in their marketing.

Now in its third year, It’s been widely adopted by a range of industries including food, wine, hospitality and tourism, as well as technology, retail, trades, services and sports.

The Brand SA logo helps consumers identify products and services that are truly local. Research done by Brand SA shows that 90 per cent of South Australians want to support local businesses.

"Not only does the state’s icon swell local pride, but we’re also seeing it drive better commercial results here and interstate," said Minister for Trade and Investment Joe Szakacs.

"As more top-quality South Australian business get on board, the prestige of our state’s products and services will only grow. I encourage any South Australian business, of any size or industry, to consider the benefits of registering to use the State Brand," said Minister for Trade and Investment Joe Szakacs.

Apart from the marketing aspect, for some members “it’s simply about being proud. Let’s be proud about being South Australian and not shy away from it.”

Applying to use the State Brand is free and takes only a few minutes.

Registered businesses join a community of members, and gain access to a suite of assets to elevate their mark.

To apply to use the State Brand here.