BOXPARK REVOLUTION
BOXPARK SHOREDITCH
STARTED AS A RETAIL REVOLUTION. THE WORLD’S FIRS T POP-UP MALL .
BOXPARK SHOREDITCH WAS A REVOLUTIONARY RETAIL CONCEPT LAUNCHED BY ROGER WADE IN 2011, CREATOR OF BRITISH STREETWEAR BOXFRESH AND BRANDS CONSULTANCY BRANDS INCORPORATED.
NOT SOME “RUN-OF-THE-MALL” SHOPPING CENTRE. A LIVING, FERTILE COMMUNITY OF BRANDS PACKED WITH TALENT, INNOVATION AND ATTITUDE THAT PUT CREATIVITY AND FASHION BACK WHERE THEY BELONG: ON THE STREET.
BOXPARK STRIPPED AND REFITTED SHIPPING CONTAINERS TO CREATE UNIQUE, LOW COST, LOW RISK, “BOX SHOPS”. IN COMBINATION WITH AN UNIQUE MIX OF INTERNATIONAL FASHION, ARTS, LIFESTYLE BRANDS, GALLERIES AND CAFÉS, RESULTED THE WORLD’S FIRST EVER “POP-UP” MALL, SO NAMED BECAUSE ITS BASIC BUILDING BLOCKS WERE INHERENTLY MOVABLE AND: THEY CAN, AND WILL, LITERALLY POP UP ANYWHERE IN THE WORLD!
HOME TO MORE THAN FIFTY CAREFULLY CHOSEN FASHION, LIFESTYLE AND F&B BRANDS, BOXPARK SHOREDITCH CONTINUES TO BE MORE THAN JUST A PLACE WHERE YOU SHOP. IT’S AN INSPIRING AND ENJOYABLE PLACE TO DROP IN AND HANG OUT. IT’S WHAT REAL BRAND EXPERIENCE SHOULD BE ALL ABOUT.
BOXPARK SHOREDITCH
BOXPARK IS THE MOST MILLENNIAL OF EATING AND SHOPPING EXPERIENCES: A POP-UP MALL USING SHIPPING CONTAINERS TO HOUSE SOME OF THE BEST STREET-FOOD TRADERS AND RETAIL DISRUPTERS.
METRO
THE WORLD’S FIRST POP UP MALL IN THE HEART OF SHOREDITCH. A RETAIL REVOLUTION.
BOXPARK SHOREDITCH IS THE WORLD’S FIRST POP UP MALL BASED ON 60 SHIPPING CONTAINERS, FEATURING INDEPENDENT RETAILERS, STREET FOOD AND EVENTS.
THIS PIONEERING PROJECT HELPED TRANSFORM THE SHOREDITCH COMMUNITY AND CREATE A NEW HUB OF CREATIVE ARTS AND TECHNOLOGY BUSINESSES.
LOCATED ADJACENT TO SHOREDITCH HIGH STREET STATION.
THE CONCEPT ATTRACTS A YOUNG 18-35 YEAR OLD DEMOGRAPHIC.
— 5 MILLION VISITORS PER YEAR
— 60 SHIPPING CONTAINERS
— 30,152 SQ.FT GIA
— 23 RETAIL UNITS
— 22 F&B OUTLETS
SHOREDITCH SITE
AT A GLANCE
O L D S T RE E T S P I T A L F I E L D S SHORE D I T C H H I GH STREE T
SHOREDI T CH HIGH STREE T BETHNAL GREEN ROAD SCLATER STREET BRIC K L A N E SHOREDI TCH HIGH STREET BISHOPSGATE COMMERSIAL STREET LI VER P OO L STREE T THE HOXTON BROADGATE QUARTER TEA BUILDING SHOREDITCH HOUSE DISHOOM BREWDOG TRUMAN BREWERY HAWKSMOOR SITE LOCATION
GREATEASTERNSTREET
SITE LAYOUT — LOWER LEVEL
SITE LAYOUT — UPPER LEVEL
SHOREDITCH
HIGH STREET STATION SHOREDITCH HIGH STREET STATION LIVERPOOL STREET LIVERPOOL STREET
BETHNAL GREEN ROAD
BETHNAL GREEN ROAD
BOXPARK IS A PIONEER OF THE BRITISH STREET FOOD SCENE.
SINCE 2011 BOXPARK HAS PIONEERED
EACH FOOD TENANT IS CAREFULLY SELECTED AND CURATED PROVIDING CUSTOMERS WITH THE HIGHEST QUALITY PRODUCT AND EXPERIENCE.
AS STREET FOOD CONTINUES TO GAIN POPULARITY ACROSS THE UK AND OUTPERFORM THE SECTOR, BOXPARK HAS TAKEN ADVANTAGE OF THIS TREND TO BECOME THE LEADING STREET FOOD DESTINATION.
AS A RESULT FOOD OPERATORS ARE ATTRACTED TO BOXPARK DUE TO ITS CAPTIVE FOOTFALL, FOOD DELIVERY PARTNERSHIPS, QUALITY FACILITIES AND INFRASTRUCTURE.
BOXPARK’S FOOD OUTLETS HAVE BEEN DESIGNED AND FITTED OUT IN PARTNERSHIP WITH A SPECIALIST COMMERCIAL KITCHEN DESIGNER AND INSTALLER.
THERE ARE 72 FOOD TENANTS ACROSS THE THREE SITES.
EAT.
THE UK STREET FOOD SCENE. BOXPARK IS RECOGNISED FOR ITS HIGH QUALITY AND DIVERSE STREET FOOD OFFERING.
- A3 FULLY FITTED
- KITCHENS AVAILABLE
- 300 - 600 SQFT UNITS
- TURNOVER RENT OPTIONS
- DELIVERY PARTNERSHIPS
- ONLINE PR & MARKETING
- SUPPORT
- CLICK & COLLECT
- SERVICE
- ORDER BY MOBILE ON SITE
GREAT STREETFOOD OPERATORS
DRINK. BOXPARK OWNS AND OPERATES THE BARS
ACROSS ALL SITES.
BOXPARK SHOREDITCH FEATURES FOUR BARS INCLUDING THE BEATBOX BAR, AND TERRACE BARS WHICH ALL SERVE NON-ALCOHOLIC AND ALCOHOLIC BEVERAGES.
OUR BARS ARE AN INTEGRAL PART OF BOXPARK’S LIVELY ATMOSPHERE, SERVING CRAFT BEERS, WINES, COCKTAILS AND SPIRITS.
WE HAVE DEDICATED POURING PARTNERS FOR DRAUGHT BEERS AND SPIRITS INCLUDING ALL THE MOLSON COOR BRANDS AND A PREMIUM PORTFOLIO WITH PERNOD RICARD FEATURING BEEFEATER GIN, ABSOLUT VODKA, CHIVAS REGAL WHISKY AND MORE.
PLAY.
BOXPARK’S EVENTS ARE INSTRUMENTAL IN DRIVING FOOTFALL TO THE SITE.
THROUGHOUT THE YEAR, BOXPARK HAS A DIVERSE, COMMUNITY-LED EVENTS PROGRAMME INCLUDING MOVIE SCREENINGS, LIVE MUSIC, CREATIVE WORKSHOPS, ART EXHIBITIONS, SPOKEN WORD AND COMEDY NIGHTS, AND MORE.
BOXPARK OFFERS A GREAT VARIETY OF ENTERTAINMENT, COMBINED WITH FOOD AND DRINK TO CREATE A SOCIAL DINING HUB AND A UNIQUE CUSTOMER EXPERIENCE.
SHOP. BOXPARK SHOREDITCH
'THE WORLD'S FIRST POP-UP MALL'
WITH OUR UNIQUE APPROACH TO SHOPPING AND DINING, BOXPARK GIVES YOU A VARIETY OF BOTH FAMILIAR AND INDEPENDENT BRANDS TO SHOP ALONG WITH THE CONVENIENCE OF STOPPING FOR A BITE TO EAT.
BOXPARK SHOREDITCH IS HOME TO A COMMUNITY OF INDEPENDENT BRANDS AS WELL AS HOUSEHOLD NAMES, WHICH RANGE FROM FASHION, LIFESTYLE, ARTS, BEAUTY AND WELLNESS.
WITH OUR POP-UP MODEL, WE ALSO INVITE GUEST BRANDS TO APPEAR FOR A LIMITED TIME. LARGER BUSINESSES USE THE SPACE FOR SPECIAL PRODUCT LAUNCHES OR NEW COLLECTIONS, AND INDEPENDENT RETAILERS OFTEN USE IT AS AN OPPORTUNITY TO HAVE A PHYSICAL PRESENCE IN THE HEART OF EAST LONDON AND SHOWCASE THEIR PRODUCTS.
- A1 UNITS AVAILABLE
- 300–1500 SQFT UNITS
- TURNOVER RENT OPTIONS
- FLEXIBLE TERMS
- DEDICATED POS SYSTEM
- ONLINE PR & MARKETING
- SUPPORT
RETAIL POP
UP MALL
EXAMPLES OF TENANTS
A VARIETY OF GREAT BRANDS ACROSS STREET FOOD, RETAIL AND LEISURE.
THE BOXPARK BRAND IS RECOGNISED NATIONALLY AND INTERNATIONALLY.
THE GLOBAL PR REACH IN THE LAST 12 MONTHS ALONE WAS ESTIMATED TO BE OVER 5 BILLION*.
THERE ARE CIRCA. 1.3 MILLION PEOPLE ON BOXPARK’S EMAIL DATABASE AND OVER 300,000 FOLLOWERS ON SOCIAL MEDIA CHANNELS COMBINED.
ADVERTISING
BOXPARK RUNS A RANGE OF ADVERTISING CAMPAIGNS TO PROMOTE THE BOXPARK BRAND AND EVENTS, THESE INCLUDE:
• OUTDOOR AND LARGER FORMAT ADVERTISING
• PRESS COVERAGE
• TARGETED ONLINE CAMPAIGNS VIA GOOGLE, FACEBOOK, TWITTER AND INSTAGRAM
SOCIAL MEDIA AND EMAIL
BOXPARK ACTIVELY ENGAGES WITH ITS CUSTOMERS VIA SOCIAL MEDIA. THIS INCLUDES CONTENT COVERING UPCOMING EVENTS, LIVE VIDEOS AND EVENT HIGHLIGHTS POSTED ON SOCIAL MEDIA PLATFORMS INCLUDING INSTAGRAM, TWITTER, FACEBOOK AND YOUTUBE.
BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF C. 1,6M FOLLOWERS AND USERS ACROSS THE VARIOUS PLATFORMS.
AGENCIES
BOXPARK’S IN-HOUSE TEAM WORK WITH SPECIALIST AGENCIES TO SUPPORT WITH MARKETING AND PR CAMPAIGNS, THESE INCLUDE:
DESIGN AGENCY
PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS ITS OWN IN-HOUSE GRAPHIC DESIGN AGENCY.
PR AGENCY
AWARD WINNING COMMUNICATIONS AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS IT'S OWN PR MANAGER..
MEDIA AGENCY
BOXPARK WORKS WITH AN AWARD WINNING DIGITAL, MOBILE AND SOCIAL MEDIA AGENCY TO HELP PROMOTE ITS PROFILE ACROSS KEY PLATFORMS.
MARKET RESEARCH
A MARKET STUDY FOCUSING ON THE CUSTOMER PROFILE PROVIDING RICH CONSUMER INSIGHTS.
MARKETING & PR
*ACCORDING TO W COMMUNICATIONS REPORT 2018
SOCIAL MEDIA INSTAGRAM FACEBOOK TWITTER MAILING LIST 67,000+ FOLLOWERS 100,000+ FOLLOWERS 45,000+ FOLLOWERS 400,000+ SUBSCRIBERS INSTAGRAM BOXPARK 5,885 posts 155K followers 1,315 following BOXPARK SHOREDITCH #EatDrinkPlay boxpark.co.uk BOXPARK @boxpark Boxpark is serving up big flavours from over 30 quality traders, 7 days a week; as well as hosting regular free events! #EatDrinkPlay London, United Kingdom BOXPARK.CO.UK Joined March 2015 1,195 Photos and videos Follow Tweets Tweets & replies Media London, United Kingdom Photos Tweets 5,263 Following 328 Followers 53,500 Likes 6,071 See All Home Moments Have an account? Log in 4.2 TWITTER BOXPARK BOXPARK @boxpark Home About Events Photos Reviews Videos TripAdvisor Reviews Your Instagrams Pinterest Posts Jobs Community Send message Sign in Password Create a Page Photos London, United Kingdom 4.2 About Like 020 7033 2899 Contact on Messenger www.boxpark.co.uk See All Share FACEBOOK INSTAGRAM/SPOTLIGHT boxpark @indigostreetfood Get yourself down to Boxpark to see (and taste) for yourself! #indigo #boxpark 511 Likes Add comment... BOXPARK SHOREDITCH SOCIAL MEDIA CHANNELS
THE WEBSITE IS REGULARLY UPDATED WITH NEW TENANT AND EVENT FEATURES.
PAGE VIEWS 10.5 MILLION SESSIONS 4.3 MILLION USERS 2.7 MILLION
WEBSITE
FIGHT KLUB 10:00AM 12:00PM MORE INFO RUB-A-DUB-DUB 7:00PM 10:00PM MORE INFO BOOMBOX 8:00PM 1:00AM MORE INFO THROWBACK THURSDAYS 8:00PM 1:00AM MORE INFO NICKY BLACKMARKET 8:00PM 12:00AM MORE INFO HOUSE OF VOGA 11:00AM 12:00PM MORE INFO FRIDAY FEELINGS 8:00PM 1:00AM MORE INFO BOXPARK.CO.UK CROYDON SHOREDITCH WEMBLEY ABOUT TRADERS EVENTS BLOG FAQS CONTACT SEARCH BOXPARK.CO.UK/EVENTS CROYDON SHOREDITCH WEMBLEY ABOUT TRADERS EVENTS BLOG FAQS CONTACT SEARCH BOXPARK.CO.UK/TRADER_SPOTLIGHT MAMA JACQ'S —UNIT 25 DELIVERY BOXPARK.CO.UK/COOKDAILY CROYDON SHOREDITCH WEMBLEY ABOUT TRADERS EVENTS BLOG FAQS CONTACT SEARCH MAMAJACQS.COM CHANTAL@MAMAJACQS.COM MAMA JACQ'S IS DEEPLY ROOTED IN FAMILY. THE SCRUMPTIOUS FLAVOURS CREATED BY JACQUELINE ARE INSPIRED BY HER CHILDHOOD MEMORIES OF THE HOME COOKING OF HER MOTHER IN HER NATIVE HOME OF ST. VINCENT. JACQUELINE HAS CARRIED ON HER MOTHER'S KITCHEN LEGACY AND PASSED HER LOVE OF COOKING ON TO HER CHILDREN. HER TWO ELDEST CHANTAL AND DOMINIC AND HUSBAND LASSIL HAVE GLADLY TAKEN UP THE MANTLE AND HAVE PARTNERED WITH HER TO BECOME CHAMPIONS OF AUTHENTIC CARIBBEAN COOKING. TOGETHER THEY'VE LED A REVIVAL OF CARIBBEAN RECIPES AND INGREDIENTS IN THE U.K. CASUAL DINING MARKET.
BOXPARK AWARDS
RMI AWARDS 2022
CAMPAIGN OF THE YEAR
#EURO2020
BEST USE OF TECHNOLOGYBLACK CARD
WINNER!
RETAIL WEEK INTERIORS 2017
RANKED NO. 22 (2019)
WINNER!
MEANWHILE BUILT AWARD NEW LONDON AWARDS 2017 —
"ITS A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE."
PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE
WINNER!
GLOBAL RLI AWARDS 2018
MOST INNOVATIVE
FOOD AND BEVERAGE CONCEPT
WINNER! REVO RE:LAX 2017 —
WINNER!
THE DRUM AWARDS 2021
MOST EFFECTIVE USE OF TECHNOLOGY - #EURO2020
WINNER!
RETAIL WEEK 2019
"BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFULAND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY."
JAMES CONS: REVO 2017 AWARDS CHAIRMAN/ MANAGING DIRECTOR LESLIE JONES ARCHITECTURE
WINNER!
GLOBAL RLI AWARDS 2020
FOOD AND BEVERAGE CONCEPT
MAPIC AWARDS 2019
BEST F&B CONCEPT
WINNER!
RIBA LONDON 2017 —
THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY. THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREENWICH MARKET.
RIBA LONDON AWARD PANEL 2017
[21]
BOXPARK HAS CAPTURED THE ZEITGEIST IN TERMS OF WHAT PEOPLE ARE LOOKING FOR WITH FOOD AND DRINK AND SHOPPING TOGETHER.
BOXPARK IS TRYING TO CREATE A TRUE DESTINATION. IF YOU WERE LOOKING FOR A WIDE RANGE OF INTERESTING STREET FOODS AND A CASUAL NIGHT OUT, BOXPARK HAS REALLY DONE THAT.
BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY
IT’S A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE
QUOTE S
JAMS CONS: REVO 2017 AWARDS CHAIRMAN/MANAGING DIRECTOR LESLIE JONES ARCHITECTURE
RETAIL WEEK AWARD COMMEN T FROM JUDGE S
PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE
COME JOIN THE EVOLUTION
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ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD AND BRANDS INCORPORATED LTD.
PATENT APPLICATION NO 1012940.1
BOXPARK CONTACT DETAILS
DAN FULLARTON HEAD OF NEW BUSINESS & PARTNERSHIPS SALES@BOXPARK.CO.UK
+44(0)7712 471811
WWW.BOXPARK.CO.UK
RETAIL AGENT
ROB HOWARTH 07901 555663
ROB.HOWARTH@LEISUREDIVISION.COM
CANDY WILLANS SALES & MARKETING ASSISTANT SALES@BOXPARK.CO.UK
+44(0)7494 178278
WWW.BOXPARK.CO.UK