BOXPARK Croydon: Street Food & Retail Opportunities

BOXPARK CROYDON

STREET FOOD & LEISURE OPPORTUNITIES

BOXPARK EVOLUTION

BOXPARK CROYDON. AN EVOLUTION OF A REVOLUTION. LAUNCHED IN 2016, BOXPARK CROYDON IS THE FIRST FOOD AND DRINK ONLY DEVELOPMENT, A MODERN DAY COVENT GARDEN PIAZZA FOR THE 21ST CENTURY. ADJACENT TO EAST CROYDON RAIL STATION WITH OVER 24 MILLION PASSENGERS A YEAR, BOXPARK CROYDON HAS AN EVENTS SPACE OF OVER 20,000 SQUARE FEET AND A CAPACITY OF 2,000+ PEOPLE. BOXPARK CROYDON IS A BIGGER AND MORE RADICAL VERSION THAN ITS PREDECESSOR. BOXPARK CROYDON IS MORE THAN JUST ABOUT STREET FOOD, IT IS ABOUT CREATING A SPECIAL DINING EXPERIENCE. AN EATING REVOLUTION WHERE RETAIL BECOMES ENTERTAINMENT, NO FLAVOURLESS JOYLESS FOOD CHAIN. BOXPARK CROYDON HAS BEEN A VIBRANT FEAST FOR THE SENSES TO KICK-START CROYDON’S RENAISSANCE. LIKE BOXPARK SHOREDITCH, IT’S A FERTILE COMMUNITY OF BRANDS PACKED WITH RAW TALENT AND ATTITUDE. 96 SHIPPING CONTAINERS PACKED WITH THE UNCONTAINABLE AND THE IRREPRESSIBLE. A FUSION OF FAST FOOD AND DINING FROM DAY TO NIGHT.

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BOXPARK CROYDON

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JO NEGRINI, CEO CROYDON COUNCILÂ

BOXPARK CROYDON HAS BEEN A FANTASTIC ADDITION TO THE URBAN DISTRICT. PLACING CULTURE AND ENTERTAINMENT AT THE HEART OF OUR REGENERATION STRATEGY AND FUNDAMENTAL TO ATTRACTING THE TYPE OF OCCUPIERS AND DEVELOPERS WE WANT TO WORK WITH, AND BOXPARK IS DELIVERING IN SPADES.

CROYDON

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CROYDON IS FAMOUS FOR ITS POSTWAR SKYSCRAPERS AND 60'S SKYLINE, A TIME WHEN THE TOWN WAS BOOMING AND OPTIMISTIC. WITH NEW VENTURES SUCH AS BOXPARK IT DOES FEEL THAT THERE IS A SPIRIT OF EXCITEMENT COMING TO CROYDON TOWN CENTRE AGAIN.

—JON GRINDROD, AUTHOR OF CONCRETOPIA & CROYDON TILL I DIE

WHY CROYDON?

‘I THINK IT'S THE MOST DEROGATORY THING I CAN SAY ABOUT SOMEBODY OR SOMETHING: GOD, IT'S SO F**KING CROYDON!’ —DAVID BOWIE FROM ARGUABLY LONDON’S FASTEST AND BEST ROAD, RAIL AND AIRPORT CONNECTIONS TO THE ENORMOUS DEVELOPMENT PROGRAMMES ALREADY UNDER WAY, THE LIST OF LOGISTICAL, FINANCIAL AND GEOGRAPHICAL REASONS IS LONG AND PERSUASIVE. AS ARE CROYDON’S CULTURAL CREDENTIALS… FROM CROYDON COLLEGE OF ART TO FAIRFIELD HALL; MALCOLM MCLAREN TO MERVYN PEAKE, RAY DAVIES TO JAMIE REID AND COUNTLESS OTHERS, CROYDON PUNCHES WELL ABOVE ITS LITERARY, MUSICAL AND ARTISTIC WEIGHT… BUT THERE’S SOMETHING MORE POWERFUL FUELLING BOXPARK’S ZEAL FOR ITS NEW HOME – THE FACT THAT THE ‘GREAT AND THE GOOD’ SEEM TO THINK IT’S OK TO SNEER AT CROYDON. FOR BOXPARK'S ROGER WADE THAT’S AN IRRESISTIBLE CHALLENGE TO BOXPARK’S INCLUSIVE PHILOSOPHY. ‘MAYBE IT’S BECAUSE IT’S STILL SCARRED BY THE BRUTALIST ARCHITECTURE OF THE FAILED 60S AND 70S VISION OF TOWN PLANNING; MAYBE IT’S JUST LAZY ANTI-SUBURBAN INTELLECTUAL SNOBBERY… IT’S WRONG. I WANT TO RISE TO THAT CHALLENGE, CHANGE PEOPLE’S PERCEPTIONS OF CROYDON AND MAKE THEM FALL IN LOVE WITH THE TOWN THEY LIVE IN. IT’S NOT GREY, IT’S NOT DRAB – IT’S THE HOME OF KATE MOSS, TRACEY EMIN, AND NOW BOXPARK. —ROGER WADE

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BOXPARK CROYDON — A MODEL FOR REGENERATION

BOXPARK CROYDON IS A PRIVATE-PUBLIC SECTOR PARTNERSHIP BETWEEN CROYDON COUNCIL, SCHRODERS UK, THE GREATER LONDON AUTHORITY AND BOXPARK TO CATALYSE THE DEVELOPMENT OF RUSKIN SQUARE, CROYDON’S PRIMARY COMMERCIAL PROPERTY DEVELOPMENT OPPORTUNITY. ADJACENT TO EAST CROYDON STATION, THE SITE STOOD DERELICT FOR MORE THAN 30 YEARS. A GATEWAY LOCATION FOR PASSENGERS TRAVELLING THROUGH EAST CROYDON, THIS INACTIVITY WAS A MAJOR BLIGHT ON THE PERCEPTION OF CROYDON AND ITS ATTRACTIVENESS AS AN INVESTMENT AND OCCUPIER LOCATION. BOXPARK WAS SELECTED FOR ITS ABILITY TO DELIVER AN OUTSTANDING “RETAIL-AND-DININGAS-ENTERTAINMENT” DEVELOPMENT, DESIGNED TO TRANSFORM CROYDON’S REPUTATION, MARKET SENTIMENT AND KICK START A NEW WAVE OF INVESTMENT AND DEVELOPMENT.

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CROYDON PERFORMANCE

BOXPARK IMPROVES THE VALUE OF SURROUNDING AREAS. SINCE CROYDON WAS ANNOUNCED IN 2015, THE ADJACENT COMMERCIAL DEVELOPMENTS HAVE SEEN A SIGNIFICANT UPLIFT IN VALUE: HIGHEST ACHIEVED GRADE A RENTS IN ADJACENT SITES JUMPED FROM £23/SQ. FT. TO £35/SQ. FT. COMMERCIAL OFFICE VACANCY RATES DROPPED FROM 50%* TO 4% OVER 600,000 SQ. FT. OF NEW GRADE A OFFICE SPACE WAS DELIVERED OR UNDER DEVELOPMENT.

*ACCORDING TO CROYDON COUNCIL MONITORING REPORT. **UHY HACKER YOUNG.

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THE COUNCIL ESTIMATES THAT BOXPARK GENERATED IN EXCESS OF £9 MILLION PER ANNUAL GVA, WITH A MUCH BIGGER DIRECT CONTRIBUTION TO THE LOCAL ECONOMY. A SERIES OF MAJOR BUSINESSES HAVE RELOCATED THEIR LONDON HQS TO CROYDON, INCLUDING SUPERDRUG AND HMRC, THE FIRST MAJOR BUSINESSES ATTRACTED TO CROYDON SINCE THE 1990’S. CROYDON WAS NAMED ONE OF THE TOP THREE PERFORMING BOROUGHS FOR HOUSING VALUE INCREASE IN 2016, WITH MORE THAN 2,000 HOUSING UNITS BEING BROUGHT FORWARD IN SCHEMES ADJACENT TO AND DIRECTLY BENEFITING FROM BOXPARK’S AMENITY OFFER. BOXPARK CREATED MORE THAN £10 MILLION AVE (ADVERTISING VALUE EQUIVALENCY) OF POSITIVE PUBLICITY FOR CROYDON. CROYDON WAS NAMED AS THE UK’S FASTEST GROWING ECONOMY IN A REPORT IN SEPTEMBER 2016.**

THE SITE

LOCATED NEXT TO EAST CROYDON STATION

BOXPARK CROYDON

BOXPARK HAS TRANSFORMED CROYDON TOWN CENTRE AND HELPED REGENERATE THE LOCAL ECONOMY. CROYDON IS BOXPARK’S FIRST FOOD AND BEVERAGE ONLY DEVELOPMENT WITH A CENTRAL EVENT SPACE FEATURING OVER 300 EVENTS A YEAR. LOCATED ADJACENT TO EAST CROYDON, ONE OF UK’S BUSIEST TRAIN STATIONS WITH C.24 MILLION PASSENGERS A YEAR. CROYDON IS LONDON'S LARGEST BOROUGH WITH ALMOST 400,000 RESIDENTS. THE SITE ATTRACTS INDEPENDENT AND LOCAL FOOD RETAILERS AS WELL AS LARGER RESTAURANT OPERATORS INCLUDING CHILANGO AND THE BREAKFAST CLUB. AT A GLANCE

— 1M+ VISITORS PER YEAR — 2,000 CAPACITY — 96 SHIPPING CONTAINERS — 50,991 SQ.FT GIA — 30 RESTAURANTS & BARS — 300 + EVENTS A YEAR [07]

SITE LOCATION

D

SUPERDRUG HEAD OFFICE

WEST CROYDON STATION

C

RY R E

OR

CH

HOLM

RD

RD

NDEN

ROAD

D RD

AD AY RO L C R BA

FIELD FAIR

KWOO

FAIRFIELD HALLS

BRIC

ROMAN WAY

PARK LANE

CROYDON COLLEGE

ROVE OMBE G

AIG EUROPE

ADDISC

GEO

RD

D

ROA

TRAM LINK

ET

STRE RGE

BLAKE

LL

GWA

N RD

DIN

RD

COLSO

EY

ESL

AY AN W

EAST CROYDON STATION

CHIS

R RD CEDA

RUSKIN SQUARE

BISE

L WEL

ROM

WHITGIFT CENTRE

NANDO’S

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RD A H

A RO

SITE LAYOUT — LOWER LEVEL

SITE LAYOUT — UPPER LEVEL DINGWALL ROAD

DINGWALL ROAD

05/06

42/43

STATION ENTRANCE

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44/45

46/47

GEORGE STREET

03/04

GEORGE STREET

01/02

STATION ENTRANCE

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EAT.

GREAT STREETFOOD OPERATORS

- A3 FULLY FITTED - KITCHENS AVAILABLE - 300 - 600 SQFT UNITS - TURNOVER RENT OPTIONS - DELIVERY PARTNERSHIPS - ONLINE PR & MARKETING - SUPPORT - CLICK & COLLECT - SERVICE

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DRINK.

BOXPARK OWNS AND OPERATES THE BARS ACROSS ALL SITES. THESE VARY IN FORMAT INCLUDING OUR BEATBOX BARS, ATRIUM BARS AND TERRACE BARS WHICH ALL SERVE NON-ALCOHOLIC AND ALCOHOLIC DRINKS INCLUDING ALL THE MOLSON COORS BRANDS.

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PLAY.

BOXPARK’S LEISURE AND EVENT ACTIVITIES ARE CORE TO ITS BUSINESS. THEY DRIVE FOOTFALL AND WHEN COMBINED WITH FOOD AND DRINK HELP TO CREATE A UNIQUE CUSTOMER EXPERIENCE.

[15]

PLAY.

LEISURE & SOCIAL COMPETITIVE GAMING

- D2 UNITS AVAILABLE - 1000 - 2850 SQFT UNITS - TURNOVER RENT OPTIONS - FLEXIBLE TERMS - ALCOHOL LICENCE - AVAILABLE - ONLINE PR & MARKETING - SUPPORT

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EXAMPLES OF TENANTS A VARIETY OF GREAT BRANDS ACROSS STREET FOOD, RETAIL AND LEISURE.

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MARKETING & PR

THE BOXPARK BRAND IS RECOGNISED NATIONALLY AND INTERNATIONALLY. THE GLOBAL PR REACH IN THE LAST 12 MONTHS ALONE WAS ESTIMATED TO BE NEARLY 10 BILLION.* THERE ARE C.500,000 PEOPLE ON BOXPARK'S SOCIAL MEDIA AND EMAIL DATABASE. THIS BRAND PRESENCE AND RECOGNITION SUPPORTS THE SCALABILITY OF THE BOXPARK PLATFORM.

ADVERTISING BOXPARK RUNS A RANGE OF ADVERTISING CAMPAIGNS TO PROMOTE THE BOXPARK BRAND AND EVENTS, THESE INCLUDE: • OUTDOOR AND LARGER FORMAT ADVERTISING • PRESS COVERAGE • TARGETED ONLINE CAMPAIGNS VIA GOOGLE, FACEBOOK, TWITTER AND INSTAGRAM SOCIAL MEDIA AND EMAIL BOXPARK ACTIVELY ENGAGES WITH ITS CUSTOMERS VIA SOCIAL MEDIA. THIS INCLUDES CONTENT COVERING UPCOMING EVENTS, LIVE VIDEOS AND EVENT HIGHLIGHTS POSTED ON SOCIAL MEDIA PLATFORMS INCLUDING INSTAGRAM, TWITTER, FACEBOOK AND YOUTUBE. BOXPARK CURRENTLY HAS A SOCIAL MEDIA AND EMAIL DATABASE OF C. 500,000 FOLLOWERS AND USERS ACROSS THE VARIOUS PLATFORMS. AGENCIES BOXPARK’S IN-HOUSE TEAM WORK WITH SPECIALIST AGENCIES TO SUPPORT WITH MARKETING AND PR CAMPAIGNS, THESE INCLUDE: DESIGN AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS ITS OWN IN-HOUSE GRAPHIC DESIGN AGENCY. PR AGENCY AWARD WINNING COMMUNICATIONS AGENCY PROVIDES SUPPORT ON THE LARGER PROJECTS, BOXPARK ALSO HAS IT'S OWN PR MANAGER. MEDIA AGENCY BOXPARK WORKS WITH AN AWARD WINNING DIGITAL, MOBILE AND SOCIAL MEDIA AGENCY TO HELP PROMOTE ITS PROFILE ACROSS KEY PLATFORMS. MARKET RESEARCH

*ACCORDING TO W COMMUNICATIONS REPORT 2018

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A MARKET STUDY FOCUSING ON THE CUSTOMER PROFILE PROVIDING RICH CONSUMER INSIGHTS.

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WEBSITE

THE WEBSITE IS REGULARLY UPDATED WITH NEW TENANT AND EVENT FEATURES. PAGE VIEWS 4 MILLION SESSIONS 1.4 MILLION USERS 915,000

BOXPARK.CO.UK

CROYDON

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BOXPARK.CO.UK/COOKDAILY ABOUT TRADERS EVENTS BLOG FAQS CONTACT

CROYDON

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MAMA JACQ'S —UNIT 25

DELIVERY

MAMAJACQS.COM CHANTAL@MAMAJACQS.COM

MAMA JACQ'S IS DEEPLY ROOTED IN FAMILY. THE SCRUMPTIOUS FLAVOURS CREATED BY JACQUELINE ARE INSPIRED BY HER CHILDHOOD MEMORIES OF THE HOME COOKING OF HER MOTHER IN HER NATIVE HOME OF ST. VINCENT. JACQUELINE HAS CARRIED ON HER MOTHER'S KITCHEN LEGACY AND PASSED HER LOVE OF COOKING ON TO HER CHILDREN. HER TWO ELDEST CHANTAL AND DOMINIC AND HUSBAND LASSIL HAVE GLADLY TAKEN UP THE MANTLE AND HAVE PARTNERED WITH HER TO BECOME CHAMPIONS OF AUTHENTIC CARIBBEAN COOKING. TOGETHER THEY'VE LED A REVIVAL OF CARIBBEAN RECIPES AND INGREDIENTS IN THE U.K. CASUAL DINING MARKET.

BOXPARK.CO.UK/TRADER_SPOTLIGHT

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BOXPARK AWARDS

WINNER! MEANWHILE BUILT AWARD NEW LONDON AWARDS 2017

WINNER! RIBA LONDON 2017

WINNER! REVO RE:LAX 2017

"ITS A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE."

THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY. THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREENWICH MARKET.

"BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY."

—

PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE

—

—

JAMES CONS: REVO 2017 AWARDS CHAIRMAN/ MANAGING DIRECTOR LESLIE JONES ARCHITECTURE

RIBA LONDON AWARD PANEL 2017

WINNER! RETAIL WEEK INTERIORS

2017

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WINNER! GLOBAL RLI AWARDS 2018 MOST INNOVATIVE FOOD AND BEVERAGE CONCEPT

WINNER! RETAIL WEEK

2019

MAPIC AWARDS 2019

BEST F&B CONCEPT

RANKED NO. 22

(2019)

QUOTES RETAIL WEEK AWARD COMMENT FROM JUDGES BOXPARK HAS CAPTURED THE ZEITGEIST IN TERMS OF WHAT PEOPLE ARE LOOKING FOR WITH FOOD AND DRINK AND SHOPPING TOGETHER. BOXPARK IS TRYING TO CREATE A TRUE DESTINATION. IF YOU WERE LOOKING FOR A WIDE RANGE OF INTERESTING STREET FOODS AND A CASUAL NIGHT OUT, BOXPARK HAS REALLY DONE THAT. JAMS CONS: REVO 2017 AWARDS CHAIRMAN/MANAGING DIRECTOR LESLIE JONES ARCHITECTURE BOXPARK IS A MODERN, APPEALING AND INVENTIVE IDEA THAT IS CLEARLY SUCCESSFUL AND THE CONCEPT HAS THE POTENTIAL TO PLAY A POSITIVE ROLE IN REGENERATION THROUGHOUT THE COUNTRY PETER MURRAY, CHAIRMAN NEW LONDON ARCHITECTURE IT’S A PHENOMENON AND IF YOU GO THERE IN THE EVENING IT IS JUST RAMMED WITH YOUNG PEOPLE RIBA LONDON AWARDS PANEL 2017 THIS BRILLIANTLY EXTROVERTED TAKE ON THE TRADITIONAL INDOOR MARKET, BRINGS A LIVELY ENERGY TO THE ENTRANCE OF EAST CROYDON STATION; A STOPPING POINT ON THE PATH TO THE NEW DEVELOPMENTS ALONG THE RAILWAY. THE PROJECT IS IMPRESSIVE IN ITS DIVERSITY OF USERS, CROSSING A VARIETY OF GENERATIONS AND COMMUNITIES. BOXPARK FELT LIKE IT TRULY LIVED UP TO ITS ASPIRATION AS A MARKET IN THE SPIRIT OF COVENT GARDEN AND GREEENWICH MARKET.

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COME JOIN THE EVOLUTION COPYRIGHT ALL COPYRIGHT, PATENT, DESIGN RIGHTS AND INTELLECTUAL PROPERTY RIGHTS EXISTING IN OUR DESIGNS AND PRODUCTS AND IN THE IMAGES, TEXT AND DESIGN OF OUR WEBSITE, MARKETING MATERIAL ARE AND WILL REMAIN THE PROPERTY OF BOXPARK LTD AND BRANDS INCORPORATED LTD. PATENT APPLICATION NO 1012940.1

BOXPARK CONTACT DETAILS DAN FULLARTON HEAD OF NEW BUSINESS & PARTNERSHIPS SALES@BOXPARK.CO.UK +44(0)7712 471811 WWW.BOXPARK.CO.UK

CANDY WILLANS SALES & MARKETING ASSISTANT SALES@BOXPARK.CO.UK +44(0)7494 178278 WWW.BOXPARK.CO.UK

RETAIL AGENT PIERS FINLEY HEAD OF LEISURE & RESTAURANTS 020 7494 6945 PIERS.FINLEY@CWM.CO.UK WWW.CWM.CO.UK

ED PELL 020 7494 6918 ED.PELL@CWM.CO.UK WWW.CWM.CO.UK