2024 November Issue

November 2024 // Vol. 33

MILWAUKEE’S NEW HOTSPOT Bowling, Street Curling, and Local Flair

MAXIMIZE FUN & REVENUE

Arcade Strategies For Any Space

WAIVERS, LAWSUITS, AND PRACTICALITY Cutting Risks Without Adding Friction

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Contents

November 2024 | Vol 33.11

Publisher’s Column

6

TAPPING INTO LOCAL CULTURE, ARCADE STRATEGIES, & PRACTICAL TIPS

BY STEPHANIE DAVIS

Insurance

12

WAIVERS, LAWSUITS, & PRACTICALITY

BY CAMERON LINDER

Arcade

14

ARCADE STRATEGIES FOR ANY SPACE

BY JOHN KOLLINIATIS

Bar

18

MAXIMIZING BAR REVENUE WITH CONCESSIONS

BY GOLD MEDAL PRODUCTS

22

Arcade

ROUTINE MAINTENANCE MADE SIMPLE

BY BRYAN CORBETT

26

Cover

A MODERN SPIN ON ENTERTAINMENT

26

BY MARK MILLER

30

Competitive Strategies GREENER ENTERTAINMENT

BY BRANDON WILLEY

34

Proprietor’s Desk

UNLOCK YOUR TEAM'S POTENTIAL

BY STEVE CIESLEWICZ

36

Flooring

GET YOUR FEET ON THE GROUND

BY JOSE SEGARRA AND RANDELL THRASHER

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

ASSOCIATE PUBLISHER

Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL

Jackie Fisher

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com 4 IBI November 2024

CONTRIBUTORS

18

Steve Cieslewicz Bryan Corbett Stephanie Davis Patty Heath John Kolliniatis Cameron Linder Mark Miller Jose Segarra Randell Thrasher Brandon Willey

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

Get the Ultimate Control Over your Business with Conqueror Web and Kiosk

What are you waiting for?

The main thing that I would say is for new centers that are wanting to get Conqueror Web or Kiosk—don’t hold back. The more things that you make available to your guests, the higher your tickets are going to be.

You’re doing yourself a disservice by limiting what’s available online. It’s a no-brainer. Your revenue is going to increase. Your ability to help your guests is going to be better. Your service overall is going to be better.

Hannah Landrum, Assistant Manager Tangi Lanes Hammond, LA

Hear Hannah’s experience:

Publisher’s Column

“THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.” – Peter Drucker

TAPPING INTO LOCAL CULTURE

Arcade Strategies & Practical Tips

W

hether you’re exploring new ways to entertain your guests, ways to boost arcade revenue, or simply looking for practical insurance advice, this issue is loaded with actionable insights to help you stay ahead of the game.

Peter Drucker, often called the father of modern management, was known for his forward-thinking insights that shaped today's best practices in leadership, management, and corporate strategy.

This month’s cover story takes us to Milwaukee, where writer Mark Miller introduces The New Fashioned, a cutting-edge entertainment hub redefining the guest experience with a mix of traditional and local flair. The venue embraces Milwaukee’s culture through unique offerings like street curling, interactive bowling lanes, and DartBall—a beloved local sport that combines darts and baseball. With the rise of competitive social play across various age groups, the center plans to introduce interactive bowling leagues in response to customer interest. For those who enjoy a drink, the self-serve bar wall, featuring 50 taps of local beers, wines, cocktails, and sodas, is another standout feature. If you're looking for creative ideas to bring to your own center, this article is a must-read.

Arcades can be a major revenue driver, no matter your space. If you are thinking of adding or updating an arcade, John Kolliniatis' article, "Maximize Fun and Revenue: Arcade Strategies for Any Space," is essential. He covers everything from small-footprint games to large-scale virtual reality setups, providing strategies to make your arcade both profitable and a crowd-pleaser.

Now, let’s talk about something slightly less fun but equally important: waivers and risk management. Cameron Linder’s article, "Waivers, Lawsuits, and Practicality," sheds light 6 IBI November 2024

on the ins and outs of waivers and how they can reduce your insurance risk. While waivers are not a one-size-fits-all solution, Cameron explains how they can be an effective tool when implemented in the right situations.

Remember to check out our exclusive online content at www.bowlingindustry.com. This month, our friends at Party Center Software share five ways centers can integrate digital tools that can streamline your operations and have a lasting impression with visitors. Also, this month we feature a webinar hosted by Megan Burtch from Redemption Plus who sits down with other industry experts to discuss creative and modern strategies for keeping arcade games popular and ensuring customers return to your center.

As always, we at IBI love hearing from our readers, so do not hesitate to share your center's exciting news, challenges, or successes with us.

•

Happy reading!

– Stephanie Davis, Publisher & Editor

stephanie@bowlingindustry.com

PS: Don’t forget to sign up for the $30,000 giveaway.

Register each month for your chance to win at www.bowlingindustry.com

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How to Promote Your Food Business on Instagram

BY VERACITY INSURANCE SOLUTIONS

Maximizing Your Redemption Business: Insights from Industry Experts

BY REDEMPTION PLUS

Maximizing your redemption business goes beyond just focusing on the redemption center itself. Cranes and other merchandising games play a significant role in your business's success. Megan Burtch, a merchandising expert from Redemption Plus, sits down with other industry experts to discuss creative and modern strategies for keeping these games popular and ensuring customers return to your center.

Scan the QR code to watch the interview, which covers topics like theming, pricing strategies, performance tracking, and more!

Five Ways to Enhance Your FEC’s Digital User Experience

BY PARTY CENTER SOFTWARE

Looking to transform your FEC’s guest experience?

Integrating tools like online booking, digital waivers, and reputation management can streamline your operations and leave a lasting impression on your visitors. As an FEC owner or operator, it’s not just about offering fun attractions; it’s about creating a seamless, convenient, and enjoyable experience for every guest. Read “Five Ways to Enhance Your FEC’s Digital User Experience” by the experts at Party Center Software.

8 IBI November 2024

Instagram is the world's second-most popular social media platform, cherished for its visual-first content by users worldwide. This widespread appeal makes Instagram an incredibly effective tool for marketing your food business. However, merely creating an account isn't enough to guarantee success. To help you navigate this platform, Veracity Insurance Solutions has compiled a list of top tips specifically for marketing your food business on Instagram.

Scan the QR code to download their exclusive free eBook for advanced strategies and insights to elevate your Instagram game this year.

Don’t Miss Our IAAPA Sneak Peek – Page 38!

Is someone from your center attending IAAPA this month? Be sure to check out our IAAPA Sneak Peek on page 42! This guide offers an exclusive preview of what top suppliers in the bowling and FEC industries will be displaying on the trade show floor. Each listing includes booth numbers to help you navigate with ease. If you’re headed to IAAPA, don’t forget say hello to the IBI team!

come see our exciting

BOOTH #615 WE’LL SEE YOU AT 5441 FARGO AVE. SKOKIE, IL 60077 | (847) 679-8373 EXT. 29 | SALES@RAWTHRILLS.COM

IBI Subscriber Spotlight

Bowling Industry Leader A Bowling Industry Leader embraces continual personal and business growth, prioritizes the latest industry knowledge, and has a forward-thinking vision. They're proactive in making informed decisions and seek new ways to improve their business. Resultsdriven and resourceful, Bowling Industry Leaders utilize available resources to stay updated, improve operations, and drive profitability in today's fluctuating business environment.

Eddie Williams

This month we feature Eddie Williams from Lilac Lanes & Casino.

Lilac Lanes & Casino Spokane, Washington 32 Lanes // Casino Golf Simulator Restaurant // Pro Shop

Number of years in the bowling industry: 30 Favorite part of being in the industry: My favorite part of being in the industry is creating a great experience for bowlers. We strive to provide the best customer service throughout our business.

Currently, the most challenging part of operating your business: Managing the customer climate in today’s fast-paced world. Expectations are extremely high. With the cost of living increasing, managing expectations is the biggest challenge overall.

One tip you would give to less experienced operators: Be aware of the financial landscape around your center, particularly who is within an 8- to 10-mile radius. Most bowlers prefer to be within 15-20 minutes from home when choosing recreational activities.

How do you motivate staff to perform at a high level? We emphasize customer service every day, and I empower our team to make decisions. Afterward, we discuss their choices, which helps me understand their thought process. Sometimes, they make the right call, and I end up learning something new from them as well.

Opinion on the future of league and tournament play: I think league bowling is having a little bit of an upswing right now, but unfortunately, it has been through non-sanctioned leagues. Tournament bowlers tend to stay closer to home now because of the cost of traveling and competing. Especially on the West Coast, with bowling 10 IBI November 2024

centers in smaller communities, bowlers can't afford to travel to the bigger cities to compete.

Do you host any special events like tournaments, fundraisers, or parking lot parties that are unique to your center? We have been fortunate to host the Special Olympics for the eastern region annually for a number of years. Just recently, we have had the privilege of hosting the PWBA twice, and that's been absolutely one of the best things for the area to bring the best female bowlers in the world to our area. We have done a number of fundraisers, and End Domestic Violence is one of the most successful events we host.

What are your tips on maintenance or security?

Those are some of the biggest challenges. Maintenance is hard because mechanics are hard to find. We have a couple, and we are hoping to find a couple more in the future unless we go to string machines. Regarding security, we have a cardroom where security is a requirement, so we are lucky when it comes to that part [of the business].

What do you see as the next big trend(s) in bowling? Well, of course, it is the string pins. As a business, we understand that this is something that is coming, and I would imagine that as time goes on, people will adapt just like we all did with synthetic lanes and resin balls. I completely understand the pushback from a professional aspect, but as a business, if you want to be here in five to ten years, we don't have many options.

•

Insurance

WAIVERS, LAWSUITS, & PRACTICALITY Cutting Risks Without Adding Friction

A

s the cost of everything goes up, including insurance and litigation, proprietors start asking, "What about waivers?"

Listen, I will NEVER discourage you from implementing waivers into your business, as it will always help us cut injury claims.

However, waivers aren't foolproof; they don't apply to all situations, and there are plenty of "it depends" areas when a waiver is involved.

That said, will waivers reduce your risk? Absolutely. While they are not a 100% solution, they are still a significant risk reduction tool.

So, what are some considerations when it comes to waivers?

A waiver's effectiveness is dependent on the state. You might think blue states are bad and red states are good on this issue, but it is not that cut and dry. California, for instance, is great on waivers! South Carolina, not so much! If you want to know how your state treats waivers, you can certainly reach out to me directly and ask, though an attorney in your state will give a much better answer.

Waivers are often not enforceable for children. Even some states that are great on waivers will not enforce waivers for children. And even then, there's an argument over who counts as a child. Often, anyone under the age of 12 is considered a child, but ages 12-18 can be a grey area in some states. Thankfully, children are not a considerable source of claims for bowling.

Waivers signed by someone who is not a legal guardian are worthless—enough said.

12 IBI November 2024

By Cameron Linder

Waivers will not protect you against drunk driving or violent assault claims.

Waiver use will complicate your ability to put bowlers on lanes.

The most significant "cost" of implementing waivers is operational.

Forget about the up-front cost of tablets; the friction introduced to the process can be substantial.

So, what to do?

Here is my attitude: anywhere it is "easy" to implement waivers, do it.

Every person you get to sign a waiver reduces your risk. For example, online reservations are a low-friction place to collect waivers, and several reservation system providers have a waiver module you can pay for. Leagues are a low-friction, captive audience that you can get to sign waivers. Private parties and buy-outs are easy waiver targets.

But, waivers for open play bowlers at 7 p.m. on Friday? How many onestar reviews do you want to receive on Saturday morning?

If you implement waivers for reservations and league bowlers (especially electronically stored waivers), WBPI can discount the premium in recognition of your efforts to reduce the risk. Conversely, if you do not have a claim problem now, you might be tripping over dollars to pick up dimes. It’s a situation-dependent decision that every general manager and proprietor need to make individually.

Cameron Linder is CEO of Western Bowling Proprietors Insurance (WBPI)

•

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Arcade

MAXIMIZING

FUN AND REVENUE Arcade Strategies for Any Space

F

By John Kolliniatis

or bowling operators who are looking to add an ancillary revenue stream while giving customers another fun experience and a reason to keep coming back and spending more, arcades are a great way to accomplish all of it.

Arcades have long been a winning addition for bowling centers, boosting revenue and enhancing the overall guest experience.

By offering a variety of games and well-planned layouts, these spaces become a major draw for customers, giving them more reasons to return, spend more, and enjoy additional entertainment.

The size of the space available for games will affect the arcade layout and game selection. Whether your location works with a compact arcade space or has room to expand, strategically selecting the right games can make all the difference. From small-footprint games in cozy spaces to expansive setups with multiple driving games and virtual reality experiences, there are many ways to maximize fun and profitability.

A common question: What are the best ways to use existing space?

Small Arcades For locations with small arcades already or limited space, we recommend sticking with two principles when determining what games to use in the space. The first is to select games with a smaller footprint, allowing you to place more games in your space. The second is to, as much as possible, try to 14 IBI November 2024

put the most popular and best-performing games into your space.

Examples are small footprint cranes, a mix of traditional cranes with multiple prizes guests can try to grab with a claw, and modern crane machine interpretations, such as a crane with a single giant prize that guests try to win by cutting the cord.

Another essential game is a driving game. We recommend two units for small spaces so friends and family can race each other. The units don't have to be cars, they can also be motorcycles which look visually smaller and give the impression of more arcade space.

To round out your arcade offerings consider small footprint coin pushers, basketball games, boxing games, a shooting game, and a few ticket redemption games.

Larger Arcades For locations with a larger space, we recommend the same games as the small footprint arcades but with air hockey tables, up to eight driving games linked together, plus multiple types of driving games like a car and motorcycle version.

There is a larger footprint version of the cranes and sports games. An additional attraction popular for larger arcades is an attendant-free virtual reality game. These VRs recreate a roller coaster experience featuring some of the most popular pop culture and cartoon characters.

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Arcade

Appealing To Many Demographics One of the hallmarks of the best arcades is that they appeal to a wide range of demographics. This can be achieved by having a great mix of games suitable for different people. Have some smaller child-size games that parents and younger children can play together, but ensure you have the most entertaining adult-size games. Plus, an excellent game mix of redemption games, cranes, VR, driving, sports, arcade, and target games means you will have something for everyone.

Promotions, Events, and Incentives Getting people in the door can sometimes be a challenge.

Still, by offering promotions and events, a location can draw in new customers and get existing customers coming back more often.

An example of a promotion that has broad customer appeal is a Bonus Credit offer. For example, if you have $5, $10, $15, and $20 play card values, you can offer a $5 bonus on the $20 card, so the customer gets $25 worth of play credits for only $20. This type of promotion has two advantages: first, you are providing an offer with a high perceived value to the customer; second, you are encouraging customers to purchase the highest play card level. So, someone who might have usually only spent $10 can now shift up to the $20 card. The operator gets the additional $10 in revenue, and the customer feels they have gotten a great deal, which is a win-win!

Alternatively, events can help people get more out of their arcade. You can host tournaments based on a single type of 16 IBI November 2024

game, such as pinball tournaments, air hockey, or basketball tournaments. Or you can host an arcade play tournament where people register in advance and pay a fee to participate with a playcard included in the fee. Then, guests will each play a game through an arcade course of 10-20 games, and the guest who racks up the most points wins a grand prize.

Remember to draw people in with the right specials at the correct times.

Birthday and lunch specials that include arcade gameplay are great for families and younger players who are more likely to visit during the day. In the evenings, special dinner and drink offers help to keep adults coming to your location and staying for a fun night.

One of the main challenges for operators is deciding which games to include in their arcade and how to fund them. By focusing on high-earning, popular, and must-have games, operators can create a space that is enjoyable for guests and financially successful. Partnerships offering revenue-sharing options can make it easier to add arcade attractions without the need for significant upfront investment, allowing operators to focus on providing a fun experience while generating additional revenue.

•

John Kolliniatis is the CEO at Player One Amusement Group

It’s a game changer!

I think it’s going to take us to the next level, and I think it’s going to really enhance the experience that we can provide. From the guest perspective, they’re going to see a new environment every time they come in. There are so many different things that you can do with it that I think it will just keep a lot of our younger guests much more enthralled in viewing with what’s going on. And I think it will make the experience just over the top because you won’t find it anywhere else.

Dave Small, President Fun Time Centers, Bowl 32 NOBLESVILLE, IN Hear Dave’s experience:

Bar

Maximizing

Bar Revenue with Concession Foods

Simple, Profitable Additions for Your Venue

B

oosting bar revenue isn't about the drinks you serve. A well-rounded strategy includes fun foods that are easy to prepare and high in profitability. While typical food and beverage profit margins hover around 20-30%, popular concession items like popcorn, nachos, and pretzels can generate margins as high as 80%! The appeal of these items is not just in their profitability but in how easily they integrate into any venue.

Popcorn

Potential profit margins: 70-80% As a classic, popcorn is a must-have for any concession stand. Its enticing aroma draws customers in, and the prep is effortless. With minimal ingredients—kernels, oil, and salt—you can serve fresh batches without much hassle.

Adding custom flavors, like bacon, cheese, or garlic parmesan, provides an exciting twist and enhances its appeal.

UPGRADE IDEA: Experiment with sweet and savory flavors. Flavored popcorn or unique seasonings can elevate the snack and keep guests returning for more.

PRACTICAL TIP: Consider equipment that streamlines the popping and serving process, offering convenience for staff and customers.

Nachos

Potential profit margins: 62-80% As a crowd favorite, nachos offer a quick, easy snack option that pairs perfectly with drinks. From simple cheese-covered chips to more elaborate creations with guacamole, pulled pork, or chili, nachos are an easy way to turn a snack into a hearty meal.

UPGRADE IDEA: Experiment with creative toppings to transform basic nachos into a signature offering. Specialty nachos increase your menu appeal and allow for higher pricing.

Hot Dogs

Potential profit margins: 60-75% Hot dogs are still a classic concession food that never goes out of style. They are a versatile menu option that is easy to prepare and easy to customize with toppings like chili or nacho cheese and work well for quick snacks or themed menu items.

UPGRADE IDEA: Offer a range of toppings or specialty hot dogs, such as an Italian-inspired version with mozzarella and marinara.

Pretzels and Pizza

Potential profit margins: 60-70% Giant soft pretzels and pizza are mainstays in the concession world, offering a satisfying snack or meal option for guests.

18 IBI November 2024

Both items are easy to keep fresh and are always in demand.

A hot pretzel paired with a specialty dip or a pizza slice provides guests with an easy grab-and-go option.

UPGRADE IDEA: Offer dips like nacho cheese or honey mustard for pretzels or dress up pretzels with cinnamon and sugar for a sweet twist.

Cotton Candy

Potential profit margins: 65-90% Cotton candy is more than just a treat for kids—its nostalgic charm appeals to customers of all ages. This easy-to-make item is an excellent addition to your bar's menu, offering a fun snack and the potential to elevate cocktails and desserts with its visual appeal.

UPGRADE IDEA: Use cotton candy as a garnish for cocktails or mocktails, creating an experience that will make your bar stand out.

Incorporating concession foods into your bar strategy is more than just offering snacks—it's about creating an experience.

These fun, nostalgic foods enhance the atmosphere and engage guests, encouraging more extended visits and repeat customers.

They pair well with drinks and are easy to prepare, allowing you to streamline your operations while boosting revenue.

From fresh popcorn's savory aroma to cotton candy's sweet appeal, concession foods can become a central part of your bar's identity. Whether you are looking for easy-to-serve options or customizable snacks, these items can elevate the guest experience and drive profitability.

Gold Medal Products offers a variety of easy and affordable solutions to help maximize your bar's potential. With equipment that is simple to operate, delicious concession food options, and creative ideas on how to serve them, Gold Medal Products is a perfect fit for bowling center bars.

Whether you're looking to streamline operations or add unique, high-margin snacks to your menu, their solutions make it easy to enhance your guest experience and boost your bottom line.

•

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Arcade

Daily Maintenance • Wipe down exteriors.

• Ensure all games have the correct number of pucks and mallets.

• Basketballs: Balance and check pressure.

• Check Skeeballs for the correct number and condition of balls.

Routine Maintenance

MADE SIMPLE

The Key to Long-Lasting Arcade Success

By Bryan Corbett

Maintaining arcade game machines is crucial for ensuring they perform at their best, just like regularly servicing your car. Proper maintenance is not just a good practice but essential to long-term profitability. Well-maintained games perform better and enhance the overall guest experience, directly impacting customer satisfaction and return visits. Additionally, well-kept equipment is less likely to suffer from sudden malfunctions, reducing emergency repair costs and minimizing disruptions during peak hours.

One of the primary responsibilities of a technician is to schedule and perform preventative maintenance and cleaning tasks. These routine checks keep your games in top condition and help them generate the highest possible earnings.

Following a consistent maintenance schedule can keep your arcade games looking great and running smoothly, encouraging repeat visits and boosting foot traffic and revenue. Whether it is daily, weekly, or monthly upkeep, each maintenance task plays a vital role in enhancing the overall experience for your guests.

Regularly scheduled maintenance helps identify minor issues before they become major problems, allowing technicians to fix minor glitches, replace worn-out parts, and prevent major equipment failures that could disrupt business. Furthermore, it improves safety for staff and guests, as malfunctioning games can sometimes lead to accidents. By investing time in regular upkeep, operators ensure that their arcade runs smoothly, maximizing revenue potential and fostering a fun and safe environment for guests.

Important Tip: When cleaning out dust, use a compressor with a line dryer to remove moisture. Do not use canned air. Set the compressor to a low PSI so you do not damage electrical components. Bring a shop vac to vacuum the displaced dust so it does not settle back into the game.

Make sure that you conduct your preventative maintenance early in the week. If you test and clean games on Monday and Tuesday, you will have time to order any parts needed to get your games working as designed. Most locations make 70% of their income on the weekend, so it is extremely important to test your games and get them functioning before the weekend.

Bryan Corbett is the Technical Training and Support Manager, Betson Enterprise

22 IBI November 2024

• Clean VR headsets.

Weekly Maintenance • Air Hockey: Ensure the game credits and blower start properly—test scoring on both sides.

• Test all games to ensure they are functioning, scoring correctly, and paying out the correct number of tickets.

• Check for burned-out score segments.

• Check all games for error messages.

• Calibrate driving games and test controls.

• Make sure games are linked.

• Test guns and calibrate.

• Test VR headsets for tracking and functionality.

• Check the water level on water games.

• Inspect strings on cranes and make sure they are not fraying.

Monthly Maintenance • Air hockey: Clean playfield with denatured alcohol.

• Pinballs: Clean and wax the playfield; check for broken rubbers and burned-out lights.

• Check for tokens under the pusher deck for coin pushers.

• Make sure pusher games have enough tokens to circulate properly.

• Water games: Check filters and make sure the UV light is working.

Pick 20% of your game room each month and perform these tasks: • Check the ground plugs on the AC power cord.

• Check outlets for damage.

• Open the back of games, dust out computer fans, and vacuum the interior.

Bonus Tip:

Have Betson Essential Parts Package on hand. This package includes the most-used arcade parts, such as buttons, power supplies, mallets, and pucks. We also include consumables or refill items you need to operate your equipment, like collectible cards, photo films, tokens, and more.

Having a well-organized maintenance routine instills confidence in your operation. Guests notice when games are in excellent condition, and they are more likely to recommend your arcade to friends or plan future visits. Consistent maintenance paired with strategic game rotation and promotional events guarantee a dynamic and profitable arcade experience year-round.

HEADING TO IAAPA?

Stop by Booth #1824 Make sure to stop by and visit with the Redemption Plus crew to see how we can bring merchandising magic to your redemption program. Let's explore how we can enhance value and captivate your customers with irresistible rewards.

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Cover Story

A Modern Spin on

ENTERTAINMENT

By Mark Miller

Blending Innovation, Fun, and Local Pride

L

ocated in Milwaukee's Deer District, The New Fashioned offers more than just bowling—it's an entertainment hub reimagined for modern fun. Originally opened as Punch Bowl Social and closed twice since the pandemic, it came under local ownership in 2024 and was rebranded to The New Fashioned, a play on words for the Old Fashioned drink so popular in this part of the country.

The 24,000-square-foot property is the newest and largest entertainment facility in the Bars and Recreation chain owned by Marla Pottinger and her husband, David. Under Pottinger's leadership, The New Fashioned offers a unique blend of innovative activities, family-friendly experiences, and Milwaukee pride.

The New Fashioned is an anchor in an already buzzing entertainment district. It is situated across the street from Fiserv Forum, home of the Milwaukee Bucks, and hosts numerous concerts and events. But it stands out with its wide array of creative entertainment offerings and cutting-edge selfservice options.

Innovation in Entertainment: HyperBowling, Street Curling, and Dart Ball

At the core of its appeal are the venue's inventive activities.

HyperBowling, a thrilling blend of bowling and pinball, injects a different energy into the typical bowling experience. "We are not a traditional facility at all," said Steve Davis, general manager of Bars and Recreation. With many traditional centers already in the area, the entertainment group focuses on creating its own niche in the market.

26 IBI November 2024

"We wanted to build a venue where families could come together and have fun," Davis notes. "It's important to us that this isn't just a place for kids to run around, but somewhere adults can relax and enjoy themselves, too."

HyperBowling provides options for everyone to choose which bowling experience they want, whether traditional or one of HyberBowling’s options. With bumpers available on all lanes, even the youngest bowlers can get in on the action.

Plus, with competitive social play being popular across many age groups the creative team is looking to offer HyperBowling leagues to engage the local community further. "We've had a lot of requests from customers for leagues and tournaments," Davis says. "It's definitely something we're looking to add in the near future, and we think it's going to be a big hit."

But HyperBowling is just the beginning. Street curling, played on the outdoor patio using synthetic ice, provides year-round enjoyment of a sport typically reserved for winter. This modern take on curling opens the game to all visitors, regardless of season.

For a truly local touch, guests can also try their hand at dartball, a sport that blends darts with baseball—a game deeply rooted in Milwaukee's culture. Players aim for a large board laid out like a baseball diamond, throwing darts to advance around the bases. Four bays upstairs are dedicated to this quirky yet beloved pastime. "Dartball really resonates with locals," says Davis. "It's always exciting to watch visitors try it for the first time and get hooked."

Cover Story

Streamlined Self-Service Systems: Bar Wall, Quick Dining, and Reservations Running such a large venue requires streamlined operations, and The New Fashioned excels in this area with innovative self-service systems that enhance the guest experience and optimize efficiency.

One of the standout features is the massive self-serve bar wall, offering 50 taps of local beers, wines, cocktails, and sodas. Guests use wristbands to keep track of their drinks and can sample up to 64 ounces of any beverage they choose. This modern approach eliminates long bar lines, allowing guests to control their experience. "The self-pour system is a big hit," Davis says. "People love the flexibility it gives them to try a variety of drinks without waiting."

Beyond beverages, quick-service dining makes ordering food easy and fast. Guests can scan a QR code at their table or in the dining area, order via smartphone, and have their food delivered to them by food runners. This streamlined process means quicker service for large crowds, especially before or after events at nearby Fiserv Forum. For added convenience, guests book online reservations for activities, which ensures they can secure their spots ahead of time, making their visits smoother and more enjoyable.

Leaning into Milwaukee Culture: Local Partnerships and Community Focus

The New Fashioned proudly leans into Milwaukee's local culture, partnering with local producers for much of its food and beverage offerings. The bar wall features locally brewed beers, while the food menu highlights Wisconsin favorites like bratwursts, cheese curds, and the iconic Friday fish fry.

This commitment to local partnerships extends beyond the kitchen—upstairs, a dedicated space allows local artisans to sell their wares, and the walls are decorated with murals celebrating Milwaukee's heritage.

As the Deer District grows, so does The New Fashioned's role in the local entertainment scene. With new developments like a 4,000-seat, year-round entertainment facility and an expanded convention center nearby, the venue is poised to remain a key player in the district's future.

The success of The New Fashioned is just one part of the Bars and Recreation portfolio, a company known for its immersive, creative entertainment experiences.

Beyond bowling, the company operates AXE MKE, a venue dedicated to axe throwing; Amped, a private-suite karaoke spot; and Nine Below, where guests can build their own mini-golf course.

Each venue offers a unique way for guests to have fun while embracing creativity and competition. "We wanted to create something different with Bars and Rec," says Davis. Each of our locations has its own personality, but they all share the same goal: to provide memorable, engaging experiences."

Looking Ahead: A New Era of Entertainment With its innovative offerings, emphasis on local partnerships, and seamless guest experience, The New Fashioned is redefining what an entertainment center can be. Whether visitors come to bowl, try their hand at street curling, or sample the latest craft beers from the self-serve bar wall, they leave with a memorable experience that blends fun, technology, and community.

And with plans to introduce leagues and expand its competitive offerings, this entertainment hub shows no signs of slowing down. As the Deer District grows, The New Fashioned is set to remain a cornerstone of Milwaukee's entertainment landscape, delivering fun for locals and tourists alike.

•

"We wanted this venue to reflect the community we're a part of," Davis explains. "Milwaukee has a unique culture, and we're proud to showcase that through everything we do here."

An Event Destination in the Heart of Milwaukee

Strategically located just steps from Fiserv Forum, The New Fashioned capitalizes on the heavy foot traffic from major events like concerts, NBA games, and conventions. But even when nothing is happening across the plaza, the venue continues to draw crowds with its unique blend of activities.

Davis points out that the center has hosted various events, from buyouts for the Republican National Convention to special occasions featuring local celebrities. "We're always busy before and after arena events, but we also see strong crowds on weekends when there's nothing scheduled," Davis shares.

28 IBI November 2024

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He’s the author of "Bowling: America's Greatest Indoor Pastime," available at Amazon.com or directly from him at markmywordstexas@gmail.com.

To me, my X-Men QR CODE

Competitive Strategies

SIMPLE WAYS GREENER to Boost Sustainability

ENTERTAINMENT

B

owling centers and family entertainment centers have a unique opportunity to reduce their environmental impact by adopting sustainable practices. From energy-efficient lighting and water-saving fixtures to ecofriendly materials and waste reduction programs, centers can implement various strategies to promote sustainability.

Incorporating digital solutions, encouraging reusable items, and sourcing locally are just some ways to minimize waste and resource consumption. I recently spoke with János Handó at Ladybird Farm Leisure Center, a leader in and outspoken supporter of sustainable entertainment, and we explored how bowling centers can highlight their commitment to eco-friendly and sustainable operations while enhancing the overall experience for visitors who value sustainability.

János sets the stage by telling us that a paradigm change is required. "The key question is: What kind of future would you like for your grandchildren? We must give up some part of our comfort level," János says.

As a tangible example, he says, "It is very easy to pick a plastic bottled beverage from a cooler and then dispose of the plastic bottle when it is consumed. But due to its chemical nature, plastic materials can only be reprocessed two to four times, and then they become real waste." One of the simple and innovative changes they have implemented is the removal of any plastic bottled drinks. Instead, they offer pure fruit juice drinks on tap served in paper cups or a guest's reusable bottle, which they sell as branded merchandise.

One effective, low-cost, and no-brainer strategy János mentions is, "Switch to LED lighting, replacing traditional bulbs with energy-efficient LEDs that consume less power and have a much longer lifespan." Additionally, they have installed motion sensors in areas like bathrooms, party rooms, hallways, and

30 IBI November 2024

By Brandon Willey

storage spaces, ensuring that lights are only activated when necessary and reducing electricity usage.

Offering digital tickets and waivers and limiting the printing of receipts unless necessary are simple yet impactful ways to reduce paper consumption and reliance on printed materials.

But this is just the tip of the sustainability iceberg according to János.

Collecting waste selectively should be a must-have feature of all location-based entertainment centers. Implementing recycling programs helps guests and staff properly separate materials such as landfill waste, paper, plastic, and aluminum to divert non-biodegradable waste from landfills.

Another valuable practice János mentions is bulk purchasing for as many items as possible from your suppliers. "By buying in larger quantities, not only can it save money, but centers can significantly reduce packaging waste, contributing to less environmental impact." He goes on to say, "It is also crucial to ensure that cleaning products used in the facility are environmentally safe. Switching to non-toxic cleaning products protects the environment and the health of guests and employees."

KEY AREAS FOR SUSTAINABLE PRACTICES: • Energy Efficiency • Water Conservation • Digital Solutions • Eco-Friendly Packaging

DRIVE REVENUE GROWTH! S T R E A ML INE OP ER AT IONS A ND UNL OCK NE W R E V ENUE P O T EN T I A L The Sync Service Kiosk helps businesses, from bowling centers to theme parks to restaurants, tackle today’s challenges with smart, integrated technology. It cuts down wait times, speeds up ordering, improves the guest experience, and lowers costs, all while adding extra functionality with our fully integrated card dispensing system.

Plus, it can help drive significant revenue growth, making it the perfect choice for boosting both profits and efficiency.

VISIT US AT IAAPA EXPO 2024, BOOTH 4831!

BRUNSWICKBOWLING.COM

©2024 Brunswick Bowling Products, LLC. Form #0324-02

NEW FEATURE Integrated game card dispensing system

LEARN MORE

Competitive Strategies ENGAGING GUESTS IN SUSTAINABILITY

Most importantly, János says engaging with guests on sustainability efforts is necessary to foster environmental awareness. János provides information about the center’s eco-friendly practices through active and passive guest engagement. They have installed dozens of posters throughout the facility with explanations of renewable energy, waste routes, the ecological footprint, and conscious shopping. More actively, they provide STEM sessions for different age groups on each topic covered on the posters and have regular craft programs where children can create useful articles from waste.

János believes center operators can enhance their sustainability efforts beyond the basics by incorporating several eco-friendly practices into their daily operations. One effective strategy is the installation of low-flow fixtures in restrooms, such as water-efficient faucets, toilets, and urinals. He says, "'These fixtures significantly reduce water consumption without sacrificing functionality, helping to conserve such a valuable resource."

GO THE EXTRA MILE

While many of the preceding recommendations are easier and cost less to implement, the next few suggestions can take your commitment to sustainability to another level entirely. János says, "One of the most impactful approaches is to invest in renewable energy by installing solar panels or purchasing green energy from renewable sources. As of 2017, we secure all our electricity from renewable sources. Even our kitchen is fully electric and not reliant on natural gas."

Another way to enhance sustainability is through composting programs for food waste generated from food service and concessions. János says, "By diverting organic waste from landfills and turning it into compost, centers can reduce environmental impact and contribute to healthier soil ecosystems. In Spring 2025, we will install a composting machine to compost all food, green, and used coffee waste."

Bowling centers can use sustainable building materials like recycled materials when undertaking construction or renovation projects. János says, "Installing green roofs or walls can provide benefits like improved insulation, reduced stormwater runoff, and cleaner air." Green certifications like LEED (Leadership in Energy and Environmental Design) or Green Globe can "further validate the center's commitment to sustainability and provide a framework for implementing best practices in energy efficiency, water conservation, and waste reduction."

As a responsible community partner, János believes supporting local economies and reducing transportation-related emissions are critical elements of sustainable operations. Even when it is not the cheapest, engage in local sourcing by purchasing food, beverages, and other materials from nearby suppliers, thereby reducing the carbon footprint. Finally, he recommends Another way to improve efficiency is through building choosing sustainable suppliers that prioritize eco-friendly automation systems. János clarifies, "When we build practices. Partnering with suppliers who offer organic, fair [additions], we use the concept of total cost of ownership. trade-certified, or environmentally responsible products can It might cost more in capital expenses, but there will be a nice return on investment with lower operating costs. These reinforce a center’s dedication to ethical and sustainable smart energy management systems control lighting, heating, business practices. and cooling based on occupancy and time of day, ensuring that energy is only used when necessary." This lowers By implementing just a few of these practices, operators can electricity usage and reduces the center's overall carbon reduce their environmental impact while providing guests with footprint. an engaging and enjoyable experience. János summarizes, "By analyzing our supply chain and operations, we can always find Additionally, to encourage guests with electric cars to visit improvements that cause less damage to Mother Earth. Yes, and to promote clean energy transportation, János suggests bowling centers install electric vehicle (EV) charging stations it will sometimes go against the bottom line, but sustainability does not have to endanger overall profitability." and provide bike-friendly facilities, such as bike racks and incentives for guests or staff who cycle to the center.

Paraphrasing Einstein, János concludes, "It is foolish to expect a different result if we do the same thing all the time."

In food service areas, János implores us to transition to reusable items like cups, plates, and utensils as a critical step toward sustainability. By moving away from singleBrandon Willey, ICAE, is co-founder of the LBX use plastics and other non-biodegradable items, operators Collective and Premier LBX Group, co-host of can minimize waste and promote a more eco-conscious The LBX Daily Show, and founder and CEO of experience for guests. For example, János only provides Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge straws for frozen drinks, and he says, "Using eco-friendly of location-based entertainment. Brandon is packaging made from biodegradable and recyclable the former chair of IAAPA’s FEC Committee and now sits on the North materials for our food and beverages further reduces our American Manufacturers and Suppliers Committee. You can connect environmental impact." with him at LinkedIn.com/in/bwilley.

•

32 IBI November 2024

From the Proprietor’s Desk

UNLOCK

YOUR TEAM'S POTENTIAL Staffing with Creativity and Strategy with Steve Cieslewicz

A

s I sat down to write this month's column, I could not help but think back to a painter I once hired to create a portrait of our bowling center. Eight months after commissioning it, I asked why it was taking so long, and she said, "Sometimes, it just doesn't flow." I had no clue what she meant at the time, but now, after writing many articles for IBI, I get it. Creativity does not always come on command, but it is easier when you figure out what inspires you.

For many of us, creating fun and memorable experiences for our guests keeps us going. That is what gets me out of bed every day. But let's face it—it is a lot of work, and it is nearly impossible without one essential element: the right team to make it happen!

Staffing is a challenge. Finding good people, keeping them engaged, and getting them to work well together is no small task. At our center, we have 32 employees, and like many of you, I have learned that hiring isn't about finding the right people. It is about helping them thrive in their roles, so they stay happy— and keep you happy, too. Easier said than done, right?

Years ago, if you needed new hires, it was pretty straightforward. You would go through your stack of applications, make a few calls, and set up interviews. But things have changed. So, how do we find good people today? Where do we look, and how do we spark their interest?

Let's look at a simple but sometimes overlooked tactic: always be on the lookout for potential new team members. My management team and I have made it a habit to scout for quality people wherever we go. About a year ago, my son and I were grabbing lunch at a fast-food spot when a young woman behind the counter stood out to me. She was upbeat, energetic, and genuinely friendly. When she brought our food to the table with a smile, I was sold! I turned to my son and said, "That's exactly who we need. She has the customer service skills, and we can teach her the rest." So, I handed her my business card and gave a quick 30-second pitch about joining our bowling center if she wanted to try something new. Two weeks later, she was on board as a part-time team member.

Always keep your eyes open—you never know when or where you will spot your next great hire. And if you do not have a quick, 30-second pitch ready about why working at your center is a great opportunity, now's the time to create one!

34 IBI November 2024

Once you have someone interested, I recommend finding out why they applied and what they are looking for. Understanding their motivation will help you attract future candidates, too.

Ask yourself (and them): • What made them apply to your business instead of someone else's?

• How did they hear about the job—was it through social media or word of mouth?

• Are they regular customers who already know your center or someone brand new?

Once you have gathered insights from your candidates, thinking beyond just filling positions is essential. Understanding what drives each person can help you make more strategic decisions about where they will thrive in your center.

A few years ago, I sent two assistant managers to a hiring seminar, and one key takeaway stuck with us: match employees' skills with the right roles. If someone loves social media, do not put them in the kitchen. That is a recipe for disaster! This nugget of wisdom changed how I approach hiring and training. Focusing on what employees are good at and interested in makes it easier to place them in roles where they can excel. It is our job as leaders to identify strengths and place people where they can excel.

Staffing might not be easy, but with a little effort and a fresh perspective, you can find those standout employees— and help them succeed. Stay open, stay creative, and always be on the lookout for your next team superstar.

•

Good luck out there,

– Steve Steve Cieslewicz is the proprietor of Whitetail Lanes in Amherst Junction, WI, and a regular contributor to IBI magazine.

J A N U A R Y 1 9 - 2 1, 2 0 2 5 R E D R O C K C A S I N O R E S O R T A N D S PA L A S V E G A S N E VA D A

THOUGHT LEADER

ADAM TOPOREK

Tuesday, January 21, 10:30 – 11:45 AM From Hassle to Hero: Paving The Path for Positive Customer Journeys

EPIC SESSIONS Monday, January 20

DORICE HORENSTEIN 9:45 – 11:00 AM

Train Your Brain And Impact Your ROI

DEREK BROWN

B O W L I N G S U M M I T. C O M

11:15 AM – 12:30 PM

A New Way to Grow Your Bar Business

LISA WALDEN 2:15 – 3:30 PM

Staying Human In The Age of AI

PROPRIETORS’ PANEL 3:45 – 5:00 PM

Unlock The Secrets: Master Your New Arcade’s Potential

Flooring

Get Your Feet

ON THE GROUND! Making the right flooring choices for your center

By Jose A. Segarra and Randell Thrasher

As more operators upgrade their facilities to meet guest expectations, flooring becomes a key factor to consider. This month, we are focusing on SUSTAINABILITY and how to make smart flooring choices for your center.

S

ustainability means meeting today's needs without compromising the ability of future generations to meet theirs. When designing your center, this might sound abstract, especially when choosing sustainable materials. But it does not have to be complicated.

A sustainable design minimizes your center's negative impact on the environment and the people inside while maximizing performance. Here's why sustainability should be a crucial part of your business strategy: It's not just about environmental responsibility but social responsibility and enhancing your reputation.

WHY FLOORING MATTERS FOR SUSTAINABILITY

Flooring can have a significant environmental impact.

Luckily, manufacturers now offer a wide range of ecofriendly flooring options that combine durability with style.

To help you make the right choice, here are some essential factors to consider:

MANUFACTURER'S COMMITMENT TO SUSTAINABILITY

It is easy for companies to claim their products are ecofriendly but look beyond the marketing. Investigate the manufacturer's overall environmental efforts. Companies serious about sustainability will share information on their sustainable manufacturing processes, energy and water conservation efforts, and partnerships with eco-conscious organizations. Look for third-party verifications to back up their claims.

RAW MATERIAL SELECTION

Genuinely sustainable products start with high-quality raw materials. Whether it is fast-growing organic resources or highquality recycled content, the materials used in manufacturing can make a big difference. Please pay attention to what goes into the product, as it impacts the overall environmental footprint.

36 IBI November 2024

PRODUCT COMPOSITION

While it is hard to find 100% bio-based products that fit every area of a bowling center, product composition is still essential.

Compare the percentage of bio-based materials, recycled content, and safe, traceable components in your flooring options. Look for Environmental Product Declarations (EPDs) that independently verify these factors.

MAINTENANCE REQUIREMENTS

Sustainable flooring should require minimal chemicals for upkeep. The best options may only need water for cleaning.

Remember that while it is easy to focus on material choice, the maintenance routine will significantly impact the floor's durability and environmental footprint. Harsh cleaning methods and chemicals can quickly negate the eco-benefits of your flooring choice.

PRODUCT LIFE AND END-OF-LIFE OPTIONS

Both its performance and aesthetic trends can influence flooring longevity. Either way, it is crucial to understand how long the flooring will last in your environment. When it is time to replace it, consider whether the product is recyclable or has reclamation options to prevent it from ending up in a landfill.

Closing the sustainability loop is critical.

Today's customers are more environmentally conscious than ever. They appreciate doing business with companies that prioritize sustainability. You can enhance your reputation as an environmentally responsible operator by making sustainable flooring choices and promoting your eco-friendly efforts.

Your center can positively impact both the planet and your bottom line by selecting flooring that aligns with your sustainability goals.

•

Jose A. Segarra and Randell Thrasher are National Segment Leaders at Forbo Flooring Systems.

EDGE String The #1 chosen string machine by proprietors.

The experience that we've had has been so phenomenal. We can't imagine it getting any better. It's comforting for us to know the quality we get from QubicaAMF on these EDGE String pinspotters. They’ll save you time, money and anxiety. They’re virtually stress-free. Everything from operating costs to maintenance costs to repair costs, electricity, everything is down. We have started to move forward with several projects and upgrades within our bowling center because of those savings.

Steve Sherman Lane Maintenance Manager Cedar Bowl Cedar City, UT

240

8

20

LEAGUE BOWLERS

LEAGUES

LANES OF USBC-APPROVED EDGE STRING

Hear Steve’s experience converting to EDGE String

IAAPA Showcase Sneak Peek 1643

Bowling Business Builders International/ Kids Bowl Free

If you're looking to boost traffic, gather valuable data, and increase revenue, the national Kids Bowl Free (KBF) summer program can help you achieve all three. KBF has become a vital marketing tool for Family Entertainment Centers (FECs) that offer bowling; driving traffic and generating spending during key times like spring, summer, and fall.

With KBF’s user-friendly, automated system, you can easily collect important customer data, including family contact information, birthdays, and other key marketing details. Plus, KBF keeps in touch with families year-round on behalf of your center, driving continued engagement.

Operators benefit from increased revenue through secondary spending in the center and through sales of the popular KBF Family Pass.

Since its launch in 2008, KBF has registered over 40 million children across more than 1,500 centers in the U.S., Canada, and military bases worldwide. Visit us at booth #1643 or call 877-841-4590 to learn more.

BMI Merchandise

1324

Our Weigh-to-Count program modernizes small, bin inventory management. Picture army men, toy rings, hard candies, 1” bouncy balls… merchandise too tiny for barcodes to make any sense.

Equip your staff with our specialty BMI scale that weighs these teeny tiny items and converts them to an actual piece count! Unburden staff from tedious (not to mention error-prone) aspects of counting bin items by hand. This is the answer for maximizing your valuable time and minimizing hand-counting errors!

Our team will train your staff in-person on how to use this program , as well as our full suite of top redemption tools. Going forward, your store will have a dedicated account manager at their service.

ICE Games

Neon Bowling, the new bowling attraction from ICE. This game includes two different game modes: Classic Bowling and Neon Bowling. Classic Bowling is like traditional bowling while Neon Bowling consists of 3 minigames in a five frame or ten frame game (operator adjustable): triple strike, time your shot, and red pin challenge.

Each game mode allows up to 4 players. In Neon Bowling the 3 game modes will randomly pop up on a player’s turn. In triple strikes a player will get three tries to knock down all the pins. On the first throw the player will have to knock down the first 3 pins, on the second throw 6 pins and the third throw all 10 pins. In Red pin Challenge- the player must avoid hitting the red pin. In time your shot you need to aim for the blue pin that is moving. Throughout all the minigames there is a chance for multipliers and extra ball opportunities.

1806

FEATURES: • Easy install- 2 people, less than 3 hoursAll pieces fit through standard 36” door frames • 75” HD monitor protected by 3/8 polycarbonate (the same material as riot shields and bank windows)

1327

At IAAPA 2024 Intercard will feature its iQ readers and kiosks that read the popular QR codes, setting the new standard for bowling center payment technology. iQ devices use built-in scanners to accept QR codes for payment and redemption point collection. This will enable customers to use mobile devices or paper instead of play cards to activate games, reducing costs for bowling operators and owners of unattended arcades.

“With the iQ series, customers can purchase or recharge game play and use a mobile device or paper receipt with QR code to play games, collect points and even redeem prizes,” says Scott Sherrod, CEO of Intercard, “all without the help of a center employee. It’s a big step into the future.”

Steve Belmonte (Game Time Lanes + Entertainment) attests to our system's effectiveness, stating a 95% reduction in time spent ordering products.

Enable your staff to break free from busywork and rise to their full potential.

Email hello@bmimerchandise.com today.

Brunswick

Get ready for a new Brunswick® experience at IAAPA Expo 2024, Booth 4831! Explore the latest in Sync® Scoring & Management— membership programs, integrated Nitro controls, automatic inventory tracking, and Training Mode to elevate your operations.

Spark® turns every game into an immersive thrill with fresh games like Friendzy, Horse, and Spare Challenge, plus Spark® Canvas—all-new, custom lane-wide backgrounds. The Sync® Service Kiosk streamlines management with video support, RFID game card integration, and charity round-up options.

The all-new OpenLane® 2.0 app transforms guest interactions. Enjoy a drink at the Brunswick Brewhouse and experience Duckpin Social®—the smallspace, big-fun, revenue booster. At Brunswick, experience is everything!

4831

38 IBI November 2024

Scan and Save with Intercard’s iQ Readers and Kiosks

More info at www.intercardinc.com/products

Tornado from LAI Games

Bowling centers are bracing themselves for profits with the new storm-chaser themed, two-player pusher, Tornado! The stunning redemption game offers guests unique gameplay and exclusive features that maximize uptime and keep players engaged. An attractive display of pre-build “coin-nado” coin towers draws players to the game and allows play to continue seamlessly, with towers pushed automatically in the coin deck once earned. A unique coin vortex sends tokens spinning cyclone-style into play. Guests attempt to aim coins down the playfield to trigger various actions that will move them closer to a Storm Bonus ticket win and the coveted Tornado Super Bonus. Easy to understand yet full of excitement, game players are engaged with every spin, driving plays and boosting revenue. With its fast-paced and spectacular non-stop wins, Tornado is too fun to outrun!

603, 200, 400

IAAPA Showcase Sneak Peek Player One Amusement Group

631

P1AG is thrilled to unveil an exclusive game premiere at this year's IAAPA! Be sure to visit us at booth 631 for all the exciting details!

Redemption Plus

1824

Redemption Plus is your go-to partner for all things redemption!

From designing and merchandising exciting redemption centers to offering expertly crafted training resources and a broad selection of trend-worthy prizes, we’ve got you covered.

With a fresh approach and top-tier service, we simplify your operations.

Whether it's full design services or planogram boosters, we handle the details so you can focus on wowing your customers with unforgettable experiences. Visit your support team at booth #1824 at IAAPA!

1040, 1031

QuibcaAMF

Neoverse, the new and immersive bowling entertainment universe from QubicaAMF. Get ready to immerse your guests in a vivid, amazing, multisensory bowling experience. The Neoverse next-level design delivers new dimensions of sight, sound and sensations that promise to WOW, captivate and attract new and existing guests alike. An interconnected ecosystem of technologies, the Neoverse includes an all-new LED Video Wall—unlike any other on the market— that is fully integrated into our products, including the BES X Bowler Entertainment System, HyperBowling, Intelligent Lighting, and more. It’s also backed by a unique cloud-based entertainment library, so you can always add new content to keep things fresh for your guests and deliver an unforgettable experience on every visit! Prepare to be captivated! www.qubicaamf.com/neoverse

5738

Raw Thrills

The high-flying Angry Birds franchise is slingshotting at fullspeed into the arcade. Raw Thrills, Play Mechanix and Rovio Entertainment are excited to hatch Angry Birds Boom! – a beakbusting, snout-smashing video redemption game with an explosive, competitive twist on the iconic Angry Birds gameplay.

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In Angry Birds Boom! Arcade, up to two players launch Red and Chuck – the gravity-defying heroes of the Angry Birds universe – into destructible, physics-based worlds overflowing with teetering structures, conniving Bad Piggies and their evil, diabolical leaders, King Pig and Foreman Pig. The players rack up points by unleashing maximum mayhem and chaos – as well as unearthing hidden treasures – before the timer runs out, with the higher score crowned champion of pig-popping pandemonium and winning the majority of the tickets. The bombastic Angry Birds Boom! cabinet features custom Red- and Chuck-themed force-feedback controllers, a tantalizing 65-inch display with an interactive RGB LED border and colorful artwork of fanfavorite Angry Birds characters.

Join US Bowling Corporation at IAAPA 2024 Booth #5738!

US Bowling Corporation is thrilled to showcase our latest innovations at IAAPA 2024. Visit Booth #5738 to experience our USBC-Certified String Pinsetters, offering a cost-effective, high-reliability solution for modern bowling centers.

Explore our Scoring System Rental Program, designed to provide flexible, affordable upgrades to your center’s scoring capabilities.

We’re also featuring Mini Bowling and Duckpin Bowling, both perfect for smaller spaces and offering a unique, fun experience for all ages.

Additionally, check out our stunning Masking Units and Side Wall Graphics, designed to enhance your center’s aesthetic and create a lasting impression.

Stop by Booth #5738 to see how US Bowling Corporation can help you elevate your bowling center and attract new customers!

IBI November 2024 39

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.winwithp1ag.com GetAnswers@WinWithP1AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

US DESIGN LAB

Gary Smith

231.343.5317

www.usdesignlab.com gary@usdesignlab.com

US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.wearecreativeworks.com sales@wearecreativeworks.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

FUNOVATION

Sales Department

303.996.0294

www.funovation.com sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

40 IBI November 2024

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

www.newcenterconsulting.com ghartsho@yahoo.com

248.375.2751

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com Info@steltronicscoring.com

800.942.5939

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

www.brunswickbowling.com Info@brunswickbowling.com

231.343.2043

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

844.923.2695

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

859.285.7111

www.turfwayentertainment.com dwallace@turfwayentertainment.com

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

IBI November 2024 41

PREFERRED VENDOR LIST Food/Beverage KNOW NATURALS

Nick Zavakos

shop.knownaturals.com nick@knownaturals.com

843.475.5604

At Know Naturals, we are pioneering the future of bar culture with our premium hemp-derived consumables.

Call us today to elevate your bar's offerings and unlock new revenue opportunities.

SCHWAN’S FOOD SERVICE, INC.

Customer Service

888.554.7421

www.schwansfoodservice.com

As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza

310.693.5165

www.decibel-studios.com guy@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

42 IBI November 2024

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI November 2024 43

PREFERRED VENDOR LIST Redemption Supplies

A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS

Mike Tipton

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Products that perform. Services that simplify.

Training

TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

44 IBI November 2024

Classifieds

INTRODUCING

know

KNOW NATURALS Revolutionize your bar scene and create a brand new revenue stream with Know Naturals hemp-infused beverages and gummies!

A safe and reliable way to meet the rising demand for nonalcoholic products. Call us today to see if your business is eleigble for this unique and lucrative opportunity.

843-475-5604 www.knownaturals.com

Selling Bowling Centers Nationwide

200

$

CONNECTING BUYERS AND SELLERS SINCE 1979 Newest Centers SOLD!

Congratulations to New Owners: Penndel Lanes, PA // Meridian Lanes, ID

www.BowlingIndustry.com

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IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI November 2024 45

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800)255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EXPERIENCED MECHANIC NEEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters Salary and benefits determined by experience. E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800)255-6436 or jayhawkbowling.com

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

46 IBI November 2024

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

Now Kids Bowl Free kids can establish KBF averages online, plus participate in Kids Bowl Free flex leagues while bowling at your center!

Join the Kids Bowl Free program www.kidsbowlfree.com/centers

Our Business is Building Bowlers & DELIVERING THEM TO YOUR CENTER

Technology that’s super simple

“

I think the technology that Square uses is phenomenal… They really blow some of the older credit card machine technology out of the water. Their processing is incredibly fast compared to all the other credit card machines that we’ve used. It speeds up checkout. It speeds up when we split checks and have to run multiple cards. It’s super simple. It’s wireless. You just hand guests the terminal and they do everything on their own.

Tim Pfeifer, District Manager West Pike Bowl, Canonsburg, PA

Watch the video to hear Tim’s experience: