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Manning says they mainly use TikTok to promote events both before and during. “One weekend, we had our sweeper, so we posted a video of a 300 that [happened] here during our tournament,” she explains.

And Manning says TikTok helps them create fun videos to create an interest in bowling. “I know in our region, we’ve had several centers close,” she continues. “With that in mind, we always fear that the more centers that close, the [more] people will lose interest in bowling. We’re trying to [show] a different side of bowling — a fun side to show how it’s for everybody. We like posting videos there to open our audience up.”

Although it may sound like taking and posting 30-second videos would not be a lot of work, Manning — who shares TikTok duties for the bowling center with her husband — says it is a lot of work.

“We’re usually a two-man, threeman show here, so those videos are after we close,” she says. “We take time when we go home and wind down a little bit. We’ll mesh our videos together and post once a week.”

Saxton agrees there is a learning curve and time commitment with TikTok. However, he advises not to be discouraged if this looks to be a social media platform worth your time. He suggests first researching the platform, what other centers are doing, and how they’re doing it.

For your first TikTok video, Saxton says to take your time with it. “It doesn’t have to be a crazy 40-second edited showcase of everything you’ve got,” he explains. “Maybe it’s just a quick introduction video, maybe even introducing staff. Something as simple as that can start your account and get it a following.”

And Saxton advises using TikTok to explore your business through the eyes of someone who may not be familiar with it. “What things do you take for granted on a daily basis but you think would be interesting to a new customer,” he adds.•

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