2024 March Issue

March 2024 // Vol. 32

THE

FAT,

BIG,

Booze & Bites Edition EMBRACING THE ARCADE EVOLUTION

Understanding the latest arcade trends

GET BIG BUCKS FROM WEBSITE VISITORS

Key website mistakes to avoid

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Contents

March 2024 | Vol 32.3

Publisher’s Column

6

SAVOR AND SIP

BY STEPHANIE DAVIS

IBI Subscriber Spotlight

8

BOWLING INDUSTRY LEADER CHELSEA DUCAT

BY STEPHANIE DAVIS

10

Pizza

TRENDS, TOPPINGS, AND MORE

BY MIKE FERNANDEZ

12

Digital Marketing

BIG BUCKS FROM WEBSITE VISITORS

BY DARIN SPINDLER

16

Concessions

CRACKING THE CODE TO CONCESSIONS

BY MIKE FERNANDEZ

20

Booze and Bites

APPETITE FOR ADVENTURE

BY MIKE FERNANDEZ

24

Guest Contributor

FOOD TRENDS NOT TO MISS

BY LEE FRIEDMAN

26

Cover

THRIVING FOOD AND BEVERAGE AT ROLLHOUSE

BY MIKE FERNANDEZ

26 PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

MARKETING MANAGER & SALES Natalie Davis-Fernandez

natalie@bowlingindustry.com

NEW BUSINESS DEVELOPMENT Mike Fernandez

mike@bowlingindustry.com

EDITORIAL

Jackie Fisher

CONTRIBUTORS Stephanie Davis Mike Fernandez Lee Friedman Rob Geiger Patty Heath Jose Segarra Darin Spindler Randell Thrasher Brandon Willey

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com

1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

4 IBI March 2024

FLIP!

Amusement Alley Entertaining Beyond the Lanes New Ideas // Different Concepts // Fresh Revenue Streams

This Month’s Featured Content: 4AA EXPLORING THE LATEST ARCADE INNOVATIONS

BY BRANDON WILLEY

8AA GAME REVIEWS, A PLAYER’S PERSPECTIVE

BY MIKE FERNANDEZ

10AA GAME ON! UNLOCKING NEW

PROFITS WITH EXPERT GUIDANCE

BY MIKE FERNANDEZ

Publisher’s Column

SAVOR AND SIP… EXPLORING THE LATEST FOOD TRENDS

W

elcome to IBI's March issue - your go-to inspiration for all things delicious and delightful in the world of booze and bites. As seasons change, so do our cravings, and this month's issue is dedicated to satisfying every palate with various ideas on culinary delights and beverage wonders.

Food and beverage have become a substantial part of many centers' revenue mix, and readers have asked for more information on this part of the business. Our cover story features the Gable family from Rollhouse Entertainment and their creative commitment to offering over-the-top food and beverages for their guests. Catering is a central focus for the Rollhouse brand, along with impressive bar themes that keep guests coming in again and again. This month, IBI's popular "Booze and Bites" column highlights international cuisine and consumers' willingness to open their wallets for adventurous flavors.

Writer Mike Fernandez dives into the world of concessions with an in-depth piece featuring valuable information from our friends at Gold Medal Products Co. When it comes to guests craving a quick bite, few forces wield as much influence as sweet and savory concessions, a perfect combo for hungry customers.

Another good read features a tasty and profitable food item that never goes out of style: you guessed it, pizza! Pizza has reigned supreme on bowling menus for decades, but it's too easy to slip behind on the latest flavor trends. Check out this quick read highlighting the latest flavors and trends topping the pizza charts in 2024.

Is your website working as hard and smart as it could be?

Often, the answer is a resounding NO! March begins a three-part series from Darin Spindler of Bowling Marketing

6 IBI March 2024

Solutions on how to get big bucks from your website. Darin boldly explains the biggest website mistakes that may cost you dollars instead of bringing them in.

This month marks IBI's first Amusement Alley section of the year with a focus on maximizing your arcade’s potential.

Tapping into the expertise of professionals can alleviate headaches and provide a clear direction on this important area of your center. If you’re looking to up the game in your center, be sure to read this worthwhile story featuring the professionals at AVS Companies. Another not-to-miss feature in this section comes from Brandon Willey, who helps us understand the latest innovations and trends in the arcade to meet and exceed customer expectations. Brandon clarifies the various types of VR, popular small footprint attractions, bigger attractions, which ones offer the best throughput, and a whole lot more. Thanks for the education, Brandon!

As the IBI team compiled this month's issue, we were reminded that food and beverages are not just sustenance for guests; they are expressions of culture, creativity, and happy memories spent with friends and family. We hope this issue inspires you to explore, savor, and share the joy of good booze and bites with your guests.

•

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

PS: Don’t forget to sign up for the $30,000 giveaway.

Register each month for your chance to win at www.bowlingindustry.com

IBI Subscriber Spotlight

Bowling Industry Leader A Bowling Industry Leader embraces continual personal and business growth, prioritizes the latest industry knowledge, and has a forward-thinking vision. They're proactive in making informed decisions and seek new ways to improve their business. Resultsdriven and resourceful, Bowling Industry Leaders utilize available resources to stay updated, improve operations, and drive profitability in today's fluctuating business environment.

Chelsea Ducat

This month we feature Chelsea Ducat from Incredibowl Entertainment.

Incredibowl Entertainment, Winter Haven, FL 40 lanes // Arcade // Redemption center // Virtual reality // Laser tag

Number of years in the bowling industry: 6 Favorite part of being in the industry: Every day is unpredictable, so getting bored or feeling complacent with your day-to-day workload is impossible.

So many facets of our business are constantly changing, making life more exciting. I have met many great people through different industry organizations.

A challenging part of operating your business: I'll preface this by saying that we have some great employees, and I know we can't open our doors without them. The challenge is constantly keeping them motivated to do their job instead of being distracted by texting, standing around, or talking with other employees. Finding the balance between being a fun place to work and a place of work can be tricky.

One tip you would give less experienced operators: You'll give yourself a stroke trying to please everyone. There are so many avenues that people can express their opinions about your business now, so it can sometimes feel overwhelming. I have gotten slightly better at compartmentalizing it, but it still affects me. My father, Michael, takes it all in stride, so that's helped me handle it better. I'll give you another tip straight from him: "If at least 10% of your customers aren't complaining about your prices, then you're too cheap."

The next big trend in the bowling business is: I think more people will continue transitioning to a bowling-centric family entertainment venue. Keep bowling at the forefront of your business and add larger arcades and other attractions for 8 IBI March 2024

variety. These additions enhance your business and take it to the next level in revenue by expanding your customer base.

Opinion on the future of league and tournament play: Our center has strong senior, adult, and youth leagues, and we are actually up from prior years, so I have higher hopes for the future of league and tournament play than others who are seeing a decline. It will depend on the younger generations and whether they continue in leagues as they age. There's a possibility that they will gravitate toward fun leagues as opposed to ultra-competitive ones.

Special events unique to your center: We host our local Rotary Club for its annual Rotary Bowl and the Humane Society Bowl-A-Rama yearly. Both are fundraisers for the organizations and give us great exposure because they bring in many local business community members.

Hot tip on maintenance or security: We have a sheriff every weekend, giving our staff and guests peace of mind. The expense is worth it. It's not fail-safe, but it's better than nothing.

GOODHELP IS EASY TO FIND.

INTRODUCING SYNC SERVICE KIOSK.

©2022 Brunswick Bowling Products, LLC. Form #0122-01C

The Sync Service Kiosk was designed to alleviate your labor concerns while enhancing the guest experience. The fully integrated, automated technology reduces wait times, streamlines ordering, improves accuracy, and upsells on every transaction, all while offering the instant gratification your guests seek. Get guests to the fun faster with Sync Service Kiosk, brunswickbowling.com/servicekiosk.

Pizza

Trending Topic: PIZZA TOPPINGS

By Mike Fernandez

Which pizza toppings are topping the charts in 2024?

B

owling lanes bring millions of players new reasons to celebrate each year, and it’s time to bring that same excitement to your food operations! Pizza has reigned supreme on bowling menus for decades, but it’s too easy to slip behind on the latest flavor trends. Thankfully, industry leaders like Schwan’s Food Service can help centers maximize each new slice with options like partially topped, customizable VILLA PRIMA® SCRATCH READY® Pizzas.

Making confident menu decisions requires proper research, so we’re here to showcase which pizza flavors are topping the charts in 2024.

Spicy Infusions:

From craft cocktails to cayenne-covered pastries, increased heat profile has been trending among all facets of the food industry. Guests crave the fiery kick found in ingredients and foods like spicy sopressata, sweet hot honey, and tender buffalo chicken pizzas. Many adventurist foodies are willing to bite off more than they can chew, so if you’re feeling generous, adding some ranch or blue cheese on the side will help guests cool off between bites.

Margherita Madness:

The Margherita pizza simply refuses to go out of style, leading the charts in popularity for most of recent history.

A thin, crispy crust topped with vibrant red tomato sauce, fresh mozzarella, and fragrant basil leaves, it’s easy to see why this glorious pie continues to captivate guests.

The fact that it takes minimal ingredients and preparation contributes to making it a favorite among business owners as well!

Pickle Pizza

Color me green and call me pickled because nobody could have predicted the latest trend of pickle pizza! Pickle pizza rises as a competitor to pineapple pizza, sparking fiery debate among pizza enthusiasts on social media. Dill pickle slices' acidic, salty, and sour taste adds a colorful contrast to the earthy dough and mozzarella flavors. The key to peak pickle flavoring is good brine, so you’ll want to ensure your pickles are well-sourced. Fire up your ovens; this one’s a big dill.

10 IBI March 2024

Keeping your menu at the forefront of food trends is a surefire way to increase guest satisfaction and repeat traffic. However, labor and time are shorter than ever, and diverse toppings aren’t always at hand. If your kitchen struggles with the capacity for increased traffic, Schwan’s Food Service also offers pizzeria quality fully topped, VILLA PRIMA® Oven Ready Pizzas with classic, crowd-pleasing flavors like cheese and pepperoni.

•

Start with fully topped VILLA PRIMA® Oven Ready Pizza:

Digital Marketing

GET BIG BUCKS From Your Website Visitors By Darin Spindler

W

Part One of a three-part series

ebsites have now been a crucial part of any business marketing plan for more than 20 years, yet the majority of bowling center websites that my team and I are asked to review are failing in three key areas that are costing them BIG bucks.

aggressively try to get you to opt in for a coupon on your first purchase, add you to their text messaging list, etc. Why? Because they know it's unlikely that you'll buy on the first visit, and they want to communicate with you and remind you about their company and what they offer.

This article addresses the first step to dramatically improve how your website traffic turns into actual paying customers.

Steps Two and Three will be covered in a future IBI article.

If you'd like to generate revenue on demand in the future, the bigger you can grow your database and email list, the easier that becomes. It also makes your business far more valuable when selling your selling.

KEY WEBSITE MISTAKE #1: Not Capturing Visitor Data

Most websites that my team and I review fail to provide a clear call to action, with an offer of value that visitors will want in exchange for their email address, phone number, and more.

Imagine looking at two bowling centers to purchase in the same town: one has never built a list of its customers; the other has tens of thousands of contact records and email addresses. Which one becomes more appealing, with all other factors being equal?

Some of you say, 'Customers are on my website already, so why do I need to give them something of value in exchange for their contact information?'

A Winning Offer

Twenty years ago, you could put a "Sign-up for my newsletter" button on your site; that was enough; today, it's not! If you visit any successful e-commerce website, you'll begin to see a pattern. Before you buy anything, they 12 IBI March 2024

The most winning offer has been a $10-off-$20 open play certificate. We've tested offers with more significant and less value, and this one always wins across hundreds of clients with small and large centers, rural and city. It seems that the consumer believes this is an easy-to-understand offer and provides enough value that they are willing to exchange their data for it.

INCREASE YOUR PRIZE ASSORTMENT’S PERCEIVED VALUE IN 2024

GET A PARTNER IN RECOGNIZED BRANDS & RETAIL-LEVEL PACKAGING.

Digital Catalog

GET REDEMPTION PLUS. www.redemptionplus.com 888-564-7587

Digital Marketing

User Friendly

A customer shouldn't have to scroll to find an offer.

It's crucial that the offer be visible on the first page of your website.

Mobile Responsive Site

Websites have to be "mobile responsive," meaning that they're smart enough to know how to reconfigure themselves when accessed on a mobile device. 85% of the traffic to your site is now coming from a mobile device - either a phone or a tablet - which means that you want to make sure your website is built with a mobile-first design.

Numbers matter!

Collecting the right data matters!

It's common to see centers getting information from about 3% of their website visitors. Comparatively, the right strategies can often grow this to over 20% of visitors sharing their information with the center.

If you get 1,000 visitors to your website each month and convert 3% to your database, you'll have 30 new contacts at the end of the month. When you convert 20%, you add 200 or more to your monthly database!

Add this up, month after month, year after year, and the difference is massive. Centers doing this have more than 50,000 people in their database and can send an email any time they wish to grow their business.

14 IBI March 2024

Working Your Data Works

At the recent bowling Summit in New Orleans, LA, Linus Hartings, from Pla-Mor Lanes in Coldwater, OH, pulled me aside on the first night with an enormous smile from ear to ear. Linus shared how using the data we've helped them build over several years helped them sell over $100,000 worth of gift cards between Black Friday and Christmas in 2023 in a town with a population of 4,721! Incredible! And yes, it is possible to do and repeat!

Don't wait another day to get a great offer on your website, and give your visitors clear instructions on claiming the offer.

You, too, can be ringing the cash register!

Next month, I'll share Key Mistake #2: Failing To Automate Delivery Of Your FREE Gift Offers.

If you'd like to learn more about Bowling Marketing Solutions by Darin Spindler and how to transform your bowling center marketing, please visit www.BowlingMarketingSolutions.com.

•

Darin has been in the bowling business his entire life. He grew up in a small town of about 300 people where his parents built an 8-lane bowling alley in 1977. After moving to Green Bay, WI, he became a partner in a 60 lane and 36 lane center using his marketing skills to grow the business with fun promotions and new league formats. Darin is the founder of Bowling Marketing Solutions and has helped introduce more than 40 million children and families to bowling through his involvement with the Kids Bowl Free program.

Concessions

Cracking The Code to

CONCESSIONS

By Mike Fernandez

W

hen it comes to guests craving a quick bite, few forces wield as much influence as sweet and savory concessions. We consulted the concession experts at Gold Medal Products Co. for a deep dive into how operators can make the most out of the concession craze.

Once our readers told us they could use more direction in the food and beverage department, we scoured the industry for the most reputable names that could provide more valuable insight.

Gold Medal Products Co. was founded by David C. Evans back in 1931 during the Great Depression. The company has established itself as a leader in concession food equipment and supplies, including popcorn, cotton candy, Sno-Kones®, nachos, and more, for nearly a century.

Through the thick and thin of our entertainment industry's rich history, Gold Medal Products Co. has remained a family-run company, with the third and fourth generations of the Evans family currently leading Gold Medal's legacy.

Profound Popularity

In a recent "Booze and Bites" column, we discussed consumer trends for nostalgic foods. "There is nostalgia and meaning behind concessions; it fosters joy that translates to brand loyalty and higher customer satisfaction," Adam Browning, Gold Medal's president, tells us.

Studies have shown that the senses of smell and taste are the most powerful for transporting us through those rose-colored memories.

Guests can reminisce walking through the county fair with a red and white bag of buttery popcorn or holding bright blue cotton candy up to the towering Ferris Wheel — now that's a walk down memory lane!

16 IBI March 2024

Concessions LINEUP OF

GOURMET FLAVORS GOLD MEDAL'S GOT A TASTY LINEUP OF PREPACKAGED FOODS: • Popcorn flavors include caramel corn, cheese corn, caramel and cheese mix, movie theater butter, and kettle corn.

• Prepackaged cotton candy options are a super sweet hit.

• Portion Pak nacho cheese and chips make adding nachos to the menu easier than ever.

"Increased patron enjoyment and engagement are key," Browning explains. "This keeps guests at venues longer and, in theory, spending more. Since concession foods are affordable and low in labor, they provide a low-risk revenue stream that reaps profound rewards."

• Simple and tasty Meister Bake® Pretzels are shelfstable and can be warmed and delivered with toppings like cheese and mustard or served right from the package.

A Solid Gold Strategy

It takes a particular type of company to persevere through 93 years of transformation that our nation and industry have seen. We asked Browning how the Evans family has shown such successful endurance.

"It takes meticulous care every step of the way. Genuine craftsmanship goes into each machine, making it safe, user-friendly, reliable, and strong in performance. But we go beyond the product and form relationships built on personalized attention to our customers," Browning says.

"Hands-on demos are strongly encouraged before each purchase," he adds.

These demonstrations of quality and service are the foundation on which Gold Medal's esteemed reputation has been built, and they make it possible for operators to deliver those same merits to customers.

Poppin' Products in Bowling

Gold Medal serves a wide range of businesses, and their experience has shown which products work well in bowling centers and FECs: popcorn, cotton candy, nachos, hot dogs, pizza, and pretzel cabinets were the top contenders in family entertainment concessions.

Browning said that Gold Medal also has a solution for staffing issues. "For those with staffing concerns, we recommend Gold Medal's new line of popcorn vending machines, the Ready Series. This series allows customers to serve themselves with the push of a button. Cashless payment systems are also optional, providing a complete turnkey solution. These unique machines streamline operations while bringing a more hygienic alternative to a post-pandemic business model."

The Ready Series can be found at grocery stores, airports, stadiums, college campuses, casinos, and anywhere else guests crave a quick bite. The ReadyPop® is the flagship model, reducing reliance on staff and giving customers greater convenience. Additionally, their custom graphics packages invite the opportunity for a fully immersive brand experience.

Gold Medal offers unparalleled levels of support by providing the full range of supplies operators need to run a concession operation. From popcorn kits to Flossugar to their iconic popcorn bags, they've shown that they'll go the extra mile in guiding operators to success.

The Proof is in the Popcorn

When investigating options to increase the revenue of your food operations and promote repeat guest visits, you can be confident working with leaders who have become so seriously synonymous with concession. With a wide range of quality products requiring minimum manpower, unrivaled training resources, and unwavering support, the Evans family runs a timeless business model that encourages growth for small businesses nationwide.

The proof is in the popcorn - there's no better partner to have by your side than the family behind Gold Medal Products Co. For more information: https://www.gmpopcorn.com/ promotions/popcorn-vending-machines

•

Mike Fernandez is a freelance contributor on all things regarding food, booze, and fun. Growing up in his family’s restaurant business fueled his passion for good eats and tasty treats. By day Mike works in business development for IBI, by night he scours south Florida for the latest trends in food, drinks, and recreation.

IBI March 2024 17

Family Ties Series

GRAND STATION:

The Fourth Generation

By Mike Fernandez

How can you exceed expectations when next in line for the family business?

Scott Logan of Grand Station in College Station, TX, explains the obstacles to conquer when rising to the occasion.

A

t last year's Amusement 360 education event, attendees were treated to a presentation by Scott Logan on what it takes to be the next-generation bowling operator in your family.

While playing a few rounds at golf-concept Back 9, Scott shared how he and his bowling center have grown into a bustling entertainment experience.

"I'm a fourth-generation bowling operator," Scott explains, "my great-grandfather owned a center in California. My great-uncle opened an alley in Huntsville, TX, that my father took over. Then, my dad bought Grand Station from the previous owners. Now I've taken the reigns, and I don't think anyone could have expected what it's evolved into today!"

Scott tells us how much his dad has helped with his personal growth. "When I was 10, he would make me greet strangers at Walmart - look them in the eye and ask them how they were doing. It's an important step to connecting with guests and staff," he says, "I was maybe 12 when I started cleaning the parking lots! I could get away with much more as a kid at a simpler center. Once we grew our facilities, I had to practice more professionalism."

"You want to be seen as someone who's earned respect in the business rather than just 'the owner's son.' It can put a chip on your shoulder if people don't understand why you're in this role, so it felt like I was constantly trying to prove myself. I've even been passed up for a promotion! In hindsight, I realized I had more growing to do. The best action I've taken is hiring management I trust to help me make the most informed decisions."

The name 'Grand Station' suits the center well. It boasts 40 lanes with cosmic bowling and LED installations, with projectors each displaying media over eight lanes simultaneously. "We have about 70 games in the arcade, mini-golf, laser tag, two bars, and a food court," Scott says, "Even though we keep our 40 lanes pretty busy, arcade and food operations can make up to 50% of our revenue. Those key segments are invaluable to our guest's experience."

18 IBI March 2024

"When the business grows quickly, you've got to grow quickly, too!"

- Scott Logan Scott mentions one thing we've heard recounted in nearly all our next-generation bowling conversations: they're not done growing.

•

$

Booze and Bites

Appetite for

ADVENTURE: Consumers are breaking borders by breaking bread with international cuisine

By Mike Fernandez

T

he dishes of regions and cultures worldwide serve as cultural ambassadors that carry the identity and heritage of entire societies. Sharing these flavors strengthens our connection with others all around the world.

The trend of exploring these global flavors is growing rapidly as consumers use foreign dishes to scratch their traveler's itch.

IT’S A SMALL WORLD AFTER ALL

This exciting trend of consumers exploring and embracing global flavors has rapidly gained momentum. Social media creates incredible platforms for users to showcase unique dishes from around the planet, fueling the fire on already record-breaking international travel trends. The Global Food Flavors Market is currently valued at about $15 billion and is expected to reach $29 billion in the next ten years.

Dishes and recipes serve as the vibrant tapestry of a culture, weaving together flavors, traditions, and communal experiences that nourish both the

body and the soul. They shape cultural identity as small, delicious monuments representing the relationship between physical regions and cultural values.

Experiencing global flavors holds a profound significance for consumers by fostering an understanding and appreciation for the diverse histories and lifestyles baked into each dish.

Guests use this foreign food exploration to remember previous adventures and add a taste of cultural exchange to satisfy them until that next trip gets booked.

LEADING THE FRONT IN FLAVOR

Flavors from all over the world—particularly Europe, South America, Asia, North America, and Africa—are hot. So hot that they’re finding their way into formulations of new snack and frozen food options, as well as nonalcoholic and alcoholic beverages.

Italian flavors lead the way, with 84% of consumers interested in exploring foods from the country’s southern region. Much of this popularity stems from the attractiveness of Tuscan foods: simple, inexpensive meals that are easy to make in large amounts. This comes as little surprise considering America’s love of pizza, pasta, calzones, and gelato. The most popular seasonings include basil, bay leaves, thyme, rosemary, and oregano.

70% of consumers enjoy dabbling in Caribbean cuisine as well, which checks out since I love jerk chicken-wings and Bahamian conch fritters. Caribbean dishes typically include rice or corn, robust vegetables like onions and peppers, bursts of citrus, and a lingering spice to the protein.

Chinese and Mexican food have long established themselves as staples in domestic offerings, but

20 IBI March 2024

Booze and Bites South Korea is emerging as one of the hottest international cuisines. Reports noted that the most popular global flavors include sesame seed (77%), ginger (68%), jerk seasoning (60%), spicy honey (60%), miso (55%) and tahini (51%).

Indian and African foods join in on the rise. Consumers are seeking chicken tandoori, lamb tikka masala, and extra naan bread to go with their curry in bigger waves than ever before. Moroccan dishes invite a complex flavor profile that’s sweet and spicy while also bright and earthy. For African foods, you’ll want extra garlic, cumin, harissa, turmeric, and ginger in that seasoning cabinet.

The flavors of Spain didn’t specifically make this list, but you’d be wrong to discount the growing enamor of tapas-style meals.

BOOZE The International Line Up JAPANESE SAKE:

The first written mention of Sake dates way back, all the way to the 3rd century. In its basic form, the drink is made by brewing yeast, koji mold, water, and polished rice.

INDIAN MASALA CHAI:

Meaning spiced tea, is the most popular drink in India. Made by brewing black tea with Indian spices like cinnamon, cloves, cardamom, and ginger.

BAVARIAN BEER:

This region has had beer production for centuries. The 1516 Bavarian Purity Law means their beer is made with high-quality ingredients, locally sourced, and is consistently checked by scientific institutes to ensure that each pour is up to standard. The constant beer battle between Bavaria, Germany, Belgium, and the Czech Republic creates a rewardingly competitive market!

AMERICAN ORANGE JUICE:

Believe it or not, the most popular drink in the United States is orange juice! If you’re looking for an alcoholic beverage that does a better job of screaming American culture, check out Kurvball’s BBQ-flavored whiskey!

Mike Fernandez is a freelance contributor on all things regarding food, booze, and fun. Growing up in his family’s restaurant business fueled his passion for good eats and tasty treats. By day Mike works in business development for IBI, by night he scours south Florida for the latest trends in food, drinks, and recreation.

IBI March 2024 21

Shorts

EXPANSIONS, OPENINGS & NEW BEGINNINGS LUCKY STRIKE OPENS IN CALIFORNIA AGAIN LUCKY STRIKE originally introduced its boutique concept for bowling in Hollywood. The success sent the brand across the U.S., and then Lucky Strike Entertainment LLC was purchased by Bowlero Corp in 2023. Now there are, under Bowlero, 14 Lucky Strike centers across 36 states. In December, Lucky Strike came back to California by opening a 40-lane center, much larger than the original boutique idea, in Moorpark. Beyond bowling fun, the new location features an arcade decked out with interactive video games, a sports bar, and a full-service restaurant.

PICKLE PALACE IS A PARADISE OF FUN Cedar Rapids, IA, now has a three-floor “palace” of fun.

The foundation is indoor pickleball courts. The second floor offers six duckpin bowling lanes, a full-service bar, and restaurant. The third floor is specifically designed for large gatherings and topped off with a rooftop pub offering a cityscape view. This is definitely a paradise of fun.

22 IBI March 2024

ALL NEW SCORING! AS EASY AS 1, 2, 3 (Now through April 2024)

Seasonal Payments Available

1. $10,000 Down Payment 2. $1000 per Lane to Install 3. $100 per Lane per Month

Includes: Lane Control Front Desk, Scoring with Lower Touchscreen Monitors, Tech Support, 3-year Warranty, Plus All Licensing and Updates can be Transferred to New Owner or Center with continuing payments.

CALL FOR DETAILS

Additional POS and Back office and Overhead Monitors can be added at Similar Savings, if needed.

Easy on the Budget! No Liens, No Credit Checks, No Leases, No Worries… and Speak Directly to the owner.

Guest Contributor

Food Trends Not to Miss!

F

amily Entertainment Centers (FECs) have undergone a culinary revolution, with current food trends reflecting a fusion of innovation, quality, and diversity. Let's explore the evolving food landscape in FECs, focusing on what's trending, the best offerings on bowling lanes, and how these centers are elevating their food game.

FECs have traditionally been synonymous with fun and games, offering activities like bowling, arcade games, and laser tag. However, the shift towards enhancing the overall customer experience has spurred a transformation in the food offerings within these entertainment hubs.

Diversity Beyond the Lanes

One of the prominent trends in FECs is the diversification of food options. The goal is to cater to a diverse audience with varying tastes and preferences. There are many more low-cost options that people can enjoy while they are bowling. The key to food at the lanes is that the food has to be good and arrive quickly.

Gourmet Snacks on the Lanes

Bowling lanes are no longer just about knocking down pins; they are becoming culinary hotspots. Gourmet snacks have taken center stage, offering patrons a delightful experience while they play. From loaded nachos with exotic toppings to mini sliders with unique flavor combinations, these snacks elevate the bowling experience from casual to gourmet.

Craft Beverages and Mixology

Pairing with the upscale snacks, FECs are embracing the craft beverage movement. Specialized cocktails, mocktails, and craft beers are on the menu, enhancing the overall dining experience. Mixologists are shaking things up, creating signature drinks that complement the diverse food offerings and cater to a more sophisticated palate.

Tech-Infused Ordering Experience

To streamline the dining process, FECs are integrating technology into their services. Patrons can now order food directly from their bowling lanes or gaming stations, eliminating the need to wait in line. This tech-infused approach enhances efficiency and adds a modern touch to the FEC dining experience. Although technology is terrific for labor savings, having servers attend your lanes at peak periods will help increase food and beverage sales.

Elevating the Restaurant Experience

FECs are no longer just entertainment venues; they are evolving into full-fledged restaurants. The dining spaces within these centers are designed to create a welcoming ambiance, encouraging patrons to linger and enjoy the food beyond the gaming activities. Comfortable seating, aesthetically pleasing decor, and attentive service create a restaurant-like atmosphere.

By creating new experiences, a play-with-your-food concept 24 IBI March 2024

By Lee Friedman

could be made. You can add a game card purchase to your meal at a discounted rate. This will increase top-line sales and give the guests a whole night of eating and playing together.

Fusion and Unique Offerings

Many centers are exploring fusion cuisine and unique offerings to stand out in the competitive FEC landscape. Whether blending different cultural flavors or twisting classic dishes, FECs embrace culinary creativity. This approach caters to a diverse audience and keeps patrons intrigued and coming back for more.

Health-Conscious Options

Recognizing the growing demand for healthier dining choices, FECs incorporate health-conscious options into their menus.

From salads with inventive toppings to protein-packed bowls, these alternatives provide a balance for patrons seeking nutritious options while enjoying the entertainment facilities.

Community-Centric Initiatives

Some FECs are engaging with their local communities through food-centric initiatives. These centers aim to create a sense of community around food by hosting food festivals, collaborating with local food vendors, or participating in community events.

This strengthens ties with the local neighborhood and adds a dynamic element to the FEC experience.

The current food trends reflect a dynamic shift towards diversity, quality, and innovation. From gourmet snacks on the bowling lanes to collaborations with culinary talent, FECs are redefining the dining experience within entertainment settings. This evolution caters to a broader audience and positions FECs as destinations where patrons can indulge in an authentic restaurant experience while enjoying various entertainment options. The future of food in FECs seems poised for continued creativity and culinary excellence.

•

Lee Friedman is managing partner at Turfway Entertainment.

Cover Story

ROLLHOUSE:

UNROLLED

By Mike Fernandez

RollHouse Entertainment reveals the strategies behind their thriving food and beverage operations

MEET THE GABLES

Rollhouse Entertainment, a family-owned bowling entertainment chain spanning three generations, has shown what it takes to create a successful food and beverage operation. Sue Gable, co-owner, shares her insights into the evolution of Rollhouse from a distribution company to a flourishing chain of bowling entertainment centers.

The Gable family

The Rollhouse journey began when Sue's father-in-law, Bob Gable, launched his distribution company ‘Done-Rite Pins and Capital,’ coating pins in polyurethane for centers nationwide from 1994 to 2004.

In 1992, the Gable family made a pivotal move and acquired their first center, Solon Lanes, now Rollhouse Solon. Five years later, they made their next big decision by transforming their center. Focused on catering to larger parties, Gable installed an 8-lane private suite to accommodate bigger parties and events. Fast forward to today, where they are the proud and busy owners of seven centers featuring private suites, arcades, laser tag, and escape rooms.

26 IBI March 2024

The Bigger Picture: Bigger Parties

In 2005, Sue brought a renewed focus on group events with corporate parties, rehearsal dinners, and networking events. This decision laid the foundation for building the catering business.

"My husband Glenn has always been a foodie, so we had some experience in the food industry. The first thing we did was change the menu," Sue tells us. "The biggest challenge was creating a universal menu for different events, from Sweet 16 celebrations to corporate parties."

Where to start? Sue remembers, "We began developing packages that made it easy for everyone to enjoy. Many simple catering packages we started with years ago are still our most

Cover Story popular today. My advice is to give different ideas a try; they might stick around for a long time."

It takes an incredible amount of first-hand experience to operate a thriving center. Creating a business that sets itself apart also requires hard work and creativity.

Rollhouse does this with its comprehensive catering services, unique and dynamic bar offerings, and consistent attention to providing a dynamic guest experience that keeps customers returning.

Making a Statement in the Bar

One strategy the Gable's tested brought huge returns: decorating each center's bar into a colossal Christmas-themed watering hole. Rollhouse bars are glamorously decorated yearly in the holiday spirit and offer festive-themed libations to thirsty customers. The over-the-top décor goes beyond hanging a few string lights and candy canes.

"Our Christmas bars have gained tremendous momentum every holiday season," Sue explains. Due to each bar's unique feel, they have different names, like The Christmas Explosion Bar and The Tinful Tavern. "The themed bars have probably tripled our weekend bar revenues. You've got to do it right, though; put on your bargain hunting pants and set the stage!"

Building a Professional Team

From building menus and streamlining operations to successfully executing each event, Sue and Glenn say they couldn't have done this all themselves. They brought in Dave Romano as the food and beverage director and Steve Overholt to consult for this culinary expansion.

"It's not a cookie-cutter business by any means," Romano tells us. "We're lucky to have very skilled kitchen managers involved in the day-to-day kitchen operations at each location, so we

get feedback on what's working best. Each menu has to appeal to the taste of that unique market; each kitchen has to be set up a little differently. The catering packages we've created are extremely popular. We make adjustments and try different combinations. It's a bit of a dance to run each center."

Menu Design

Steve Overholt, giving more insight into menu design, shared, "We had to look at the entire process, from the stove to the lanes.

We ended up with a really clean menu layout. Guests are often looking for clear, brief bullet points. The layout allows each menu item to stand out independently, rather than letting the eyes get mixed up in long menu descriptions. [This is especially] true for catering services where there can be a lot to choose from." Overholt continues, "We've had incredible success with our signature cocktails and promotional drinks. Beer buckets have always been a hit. Guests enjoy the handmade craft cocktails, and they pay a premium for a higher-quality drink, so it's a win-win!"

Collaboration between team members and knowledgeable outside sources was instrumental in creating a menu that draws in guests. And when you increase demand with incredible offerings, you need the kitchen design and staff power to back it up.

Keep Making Improvements

It's hard to slow down when you've gained so much momentum. The Gable family and their powerhouse team didn't get this far by settling. On the journey toward perfecting their food catering services, they constantly revisit and rework their food operations to maximize every step of the process. When they've got a vision, they maintain a fresh outlook on how to make it happen.

Sue and Glenn's eldest son, Eddie, is the COO and runs the seven Rollhouse centers. Warren, their middle son, leads bar management, introducing new craft cocktails and high-end bourbon menus.

"A wish of ours is to do a ground-up build one day," Sue says.

"It can be perfect right from the start."

•

It's exciting to wonder what Rollhouse has in store for us next!

IBI March 2024 27

Expert Alley

with

Rob Geiger Intercard

SMART BUYERS LOOK AT THE TOTAL COST OF CASHLESS SYSTEMS

"T

otal cost of ownership" is a fancy-sounding business metric, but anyone who has bought a car understands the basic concept. Savvy buyers know there is much more to choosing a car than the purchase price. You also must consider future costs, from gas and tires to insurance to maintenance and repairs. Quality and reliability are essential, as is the warranty; a bargainpriced car won't be a good bargain if your costs are too high.

It's the same situation when investing in cashless technology for your center's arcade. We live in an increasingly cashless society, and as more consumers move to contactless transactions, even diehard users of coins and tokens are considering the switch to cashless. A cashless system has other huge benefits, like reduced game maintenance, lower labor costs, increased gameplay, and the ability to drive return business with e-commerce sales and customer incentives.

If you are shopping for a cashless system, here are some standard costs of ownership that you should carefully consider when kicking the tires.

• Does the vendor offer on-site installation (and customization if needed)?

• Will the system integrate with your POS platform if you want to take your entire center cashless?

• Cards or data codes: the critical expendable for a cashless system

30 IBI March 2024

• Technical support and training fees • Hosting fees if your data is not hosted on-site • Fees for hardware and software updates • Protection against obsolescence. Will the vendor support their hardware and software long term, or will you incur costs to upgrade if they discontinue your system?

• Repair costs for readers, servers, kiosks, and other components • Freight, delivery time, and costs, especially if the hardware is made outside the U.S.A. • Does the vendor offer knowledgeable, live tech support 24/7/365?

New evolving systems should be carefully considered. Your business needs to go with the flow and always be accessible to what is new. "Cost of ownership" isn't viewed negatively; it is the key to finding the newest and the best that will keep your business thriving.

Rob Geiger is the North American sales manager for Intercard.

You can reach him at rgeiger@intercardinc.com.

•

Shorts

INDUSTRY NEWS PINSTRIPES GOES PUBLIC: Pinstripes, Inc., a dining and entertainment brand combining bistro, bowling, bocce, and private event space, and Banyan Acquisition Corporation have announced that they have a business merger and Pinstripes has become a wholly owned subsidiary of Banyan. Pinstripes, a Class A common stock, will begin trading on the NYSE on January 2, 2024. Dale Schwartz, founder and CEO, and the rest of the current management team of Pinstripes will continue their management roles.

PBA RENEWS PARTNERSHIP WITH LEAGUE PALS: The PBA’s League Bowler Certification program (PBA LBC) launched in 2022 with over 200,000 league bowlers with bowlers in Bowlero Corp.-owned centers automatically enrolled. The league bowlers received a host of benefits, including valuable statistics. It is returning for its second iteration, the PBA LBC National Championships, hosting over 1,000 bowlers of all skill levels competing for prizes worth over $340,000. “This partnership between the PBA and League Pals has been a resounding success thus far,” said Lev Ekster, chief strategy officer of Bowlero Corp. and PBA. “We look forward to seeing this partnership continue to grow and evolve.”

SOUTH PACIFIC BOWLING PICKED AS BRUNSWICK PRODUCTS DISTRIBUTOR IN AUSTRALIA AND NEW ZEALAND: As of January 1, 2024, South Pacific Bowling has been named the exclusive Aftermarket Distributor and Center Modernization partner for Brunswick products in Australia, New Zealand, and the Pacific Islands. The new collaboration aims to leverage the combined expertise of both entities to augment the bowling experience in these markets.

Flooring

Get Your Feet

ON THE GROUND!

Making the right flooring choices for your center

By Jose A. Segarra and Randell Thrasher

A

s more operators reinvest in their facilities to meet guest expectations, we look to flooring and what to consider when updating your center. This month, we focus on functionality.

including coffee, wine, soda, and most condiments used commercially, are cleaned off the surface without chemicals or strenuous processes. Flocked products are printed in highdefinition printers, offering virtually unlimited design options.

By definition, a floor is the lower surface of a room on which one walks; it is the foundation upon which everything else is built. The truth is, there is much more than walking happening on your floors that should be paramount when selecting floor-covering surfaces. Special consideration must be given to the relationship between a floor's functionality and the purpose for which the space was created.

Resilient Floors are firm, but they bounce back. They are polymerbased materials that are flexible, comfortable, and durable, making them a favorite in bowling centers or family entertainment center environments. There is a wide range of resilient floors, the most prominent being linoleum, the most durable and environmentally friendly option. Most linoleums don't require the addition of floor finishes and can be easily maintained, providing the industry's lowest ownership cost. A far cry from your grandmother's kitchen linoleum, the true linoleum of today has a designer's appeal that will enhance the environments in which it's installed with products that resemble stone, concrete, and others.

To be functional, flooring surfaces must endure wear and tear while being easy to clean. The return on investment in flooring materials is directly related to the ability of the floor to withstand the environment in which it is being utilized. Heavy traffic areas can benefit from resilient surfaces, while lounge areas can do well with softer materials that provide comfort underfoot, and so forth. A wide range of materials in the market offer choices that can be carefully crafted into the best solutions for your environment. Here are some considerations: Carpet is an excellent choice for environments where noise mitigation is necessary—lounge areas, arcade rooms, restaurants, offices, party rooms, and more. Carpets come in a wide selection of styles and colors that can aesthetically complement the space.

Still, the soft surface requires extra attention to be given to the cleanability of the materials. While technological advances in yarn production, as well as the construction of the backing and the manufacturing of the overall products themselves, have labeled many products as high-performance, some products in this category might be exponentially better suited to withstand the traffic and spills of food and beverage than others.

Flocked products are one of the best choices as they combine the softest carpets with the resiliency of vinyl. Flocked products, as they are called, because of the application of tiny fibers called flock onto a base material such as vinyl.

The flock is electrostatically charged and adhered to the base material, creating a dense and luxurious texture that will withstand the test of time and high usage. Food spills, 32 IBI March 2024

Other widely used resilient products are LVT and sheet vinyl, printed materials that resemble wood, concrete, stone, and other hard surface materials. LVTs and sheet vinyl have gained widespread appeal because of their aesthetics and price compared to the hard surface they try to represent. VCT, cork, and rubber are resilient options that are not as popular today.

Resilient floors are excellent for open areas, seating areas, restaurants, food counters, offices, etc.

Hard Surfaces are firm and rigid. They are used almost uniquely in bathrooms, kitchens, and food service areas.

Some of the most popular are terrazzo, concrete, marble, ceramic, porcelain, stone, and wood. All these are priced above the options previously described.

The functionality of a product depends on its nature; how it functions within your space is a decision that needs to be carefully considered so that your new floors provide you with the return on investment that you expect and then some.

•

Jose A. Segarra and Randell Thrasher are National Segment Leaders at Forbo Flooring Systems.

NOT ALL PINSET TERS ARE

CREATED EQUAL! Boost ST is in a class by itself. As the industry’s proven USBC-certified dual purpose string pinsetter, Boost accommodates both the demands of league and tournament play and the high-volume activity of open play.

Advanced sport technologies including the 360 Controller elevate performance, safety, operational efficiency, and the bowler experience. Boost is the world’s only cloud-enabled string pinsetter, ready to evolve with your business well into the future. Compatible with any major scoring system, and even better with Sync. · brunswickbowling.com/boost-st-string-pinsetter ·

©2024 Brunswick Bowling Products, LLC. Form #0224-03A

DON'T MISS these companies at

AMUSEMENT EXPO! March 18-21, Las Vegas Convention Center 1. AVS Companies – Booth #509 2. Betson – Booth #327 3. BMI Merchandise – Booth #537 4. Brunswick Bowling Products – Booth #201 5. Creative Works – Booth #1906 6. Intercard – Booth #917 7. LAI Games – Booth #439 8. Player One Amusement Group – Booth #1105 9. QubicaAMF Bowling Products – Booth #843 10. Redemption Plus – Booth #405 11. Stern Pinball – Booth #213 12. Trainertainment – Booth #2330 13. Venco Business Solutions – Booth #541 34 IBI March 2024

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.winwithp1ag.com GetAnswers@WinWithP1AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

US DESIGN LAB

Gary Smith

231.343.5317

www.usdesignlab.com gary@usdesignlab.com

US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.thewoweffect.com sales@thewoweffect.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

36 IBI March 2024

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

www.newcenterconsulting.com ghartsho@yahoo.com

248.375.2751

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com Info@steltronicscoring.com

800.942.5939

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

www.brunswickbowling.com Info@brunswickbowling.com

231.343.2043

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

844.923.2695

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

859.285.7111

www.turfwayentertainment.com dwallace@turfwayentertainment.com

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

IBI March 2024 37

PREFERRED VENDOR LIST Food/Beverage SCHWAN’S FOOD SERVICE, INC.

Customer Service

888.554.7421

www.schwansfoodservice.com

As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.

SLRRRP SHOTS

Trent Killian

www.slrrrp.com tkillian@slrrrp.com

877.988.8673 ext. 5

The world’s most award-winning gelatin shots. SLRRRP’s pre-made gelatin shots are made with premium alcohol and plant based ingredients. With a variety of exceptional flavors and colors, there’s no better way for guests to celebrate at your center!

Furniture VENUE INDUSTRIES

Sales Team

www.venueindustries.com sales@venueindustries.com

855.558.3683

Venue Industries is a commercial furniture manufacturer in Tampa, FL. Specializing in custom furniture design, Venue Industries can provide furniture for your entire facility. From bowling sofas, to restaurant seating, Venue Industries can provide anything you need for your bowling center or family entertainment center.

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza

310.693.5165

www.decibel-studios.com guy@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

38 IBI March 2024

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

PARTYWIRKS Sales Department 877.345.4012

www.partywirks.com sales@partywirks.com

Partywirks is more than an online booking software company for parties, events, lane reservations and leagues for your bowling entertainment center. Our easy-to-use, easy-to-manage multi-function system encourages upselling, helps generate future interest, and also allows your visitors to inquire, invite, share, learn, sign waivers, and shop online.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI March 2024 39

PREFERRED VENDOR LIST Redemption Supplies A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

FUN EXPRESS Sales Department 800.228.8884

www.funexpress.com Orders@funexpress.com

Fun Express is a leading B2B supplier of toys, novelties, giftware and premiums. We feature more than 40,000 items in our product line that range from traditional favorites to the trendy picks of today. We are pleased to offer the best value and product variety in the industry.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot Redemption is your best source for redemption prizes and retail merchandise. Sureshot is the complete package with excellent product selection covering all key categories, excellent customer service, very competitive pricing, and superior quality merchandise. Our newly enhanced website makes ordering easy with capabilities to access your invoices, tracking information and EPLs for each order online. For more information, call or email us now and join the Sureshot Family!

REDEMPTION PLUS

Mike Tipton

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Products that perform. Services that simplify.

Training TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

40 IBI March 2024

Classifieds

NEW Print & Digital Opportunities • Print & Digital Magazine Delivered Monthly • Digital Newsletter Delivered Monthly • Website Exposure Through Content Marketing Opportunities and Lead Generation System • E-Send Distribution Offered on a Limited Basis • Specialty Print & Mailing Services • Marketing Consultation and Special Promotions • Joint Venture Opportunities

For Sales and Unique Marketing Partnerships, contact Natalie Davis | 239.821.2534 | Natalie@BowlingIndustry.com Selling Bowling Centers Nationwide

CONNECTING BUYERS AND SELLERS SINCE 1979 Newest Centers SOLD!

Congratulations to New Owners: Lancer Lanes Cedar Rapids IA - The Winfrey Family Plaza Lanes Highland IN - Triple Shift Entertainment

www.BowlingIndustry.com

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Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI March 2024 41

Classifieds CENTER FOR SALE 32,000 foot 32 lane center located in the heart of beautiful Western North Carolina, the land of 4 seasons. Asking $2.6 million. Price negotiable. For info call 828-692-5039. My hours are Monday and Friday 3-10pm, Tuesday 10am - 6pm, Wednesday, Thursday, and Sunday 12pm - 10pm and Saturday 12pm - 11pm You can call during these hours. 828-692-5039

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800)255-6436 or jayhawkbowling.com.

EXCHANGE YOUR DEFECTIVE CHASSIS To owners of AMF 82-30 machines with 6525 or 5850 chassis: exchange your defective chassis for a reworked one that comes with a one-year guarantee. The price ranges from $330 to $400, depending on the core you return. Call us if you have any questions 330-718-4622

EXPERIENCED MECHANIC NEEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters Salary and benefits determined by experience. E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783

MECHANIC WANTED GREAT OPPORTUNITY

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

42 IBI March 2024

Experienced Bowling mechanic wanted. Bowling center in northwest NJ offering Highly Competitive pay & benefits. Run your own shop. Replacing Retiring mechanic, willing to make smooth transition for our 26 lane center & full service restaurant. Only 3rd mechanic since 1959 for our very stable, family business. Email resume to rob.plenge@comcast.net or Call Rob 908-763-1192

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800)255-6436 or jayhawkbowling.com

Same Game New Era Say hello to a new era of bowling - one where pinspotters don’t break down and lanes stay open. An era where your alley generates thousands of dollars more per lane every year, and you sleep well at night knowing the good times will keep on rolling. Say hello to EDGE String. The game changer that doesn’t change the game.

AMAZING EXPERIENCE

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SIMPLE OPERATION

EXCEPTIONAL PERFORMANCE