2024 July Issue

July 2024 // Vol. 32

Rallying for

Veterans CREATIVE OPERATORS RAISE FUNDS AND HOPE FOR U.S. VETERANS

MOVING FUN FORWARD

Voted number ONE for ease of use by the management, bowlers, & mechanics worldwide.

9 NEVER OBSOLETE – FREE UPDATES FOR LIFE 9 ESTABLISHED IN 1980 9 24,300 LANES INSTALLED WORLDWIDE 9 FREE TECHNICAL SUPPORT 9 COMPETITIVELY PRICED AGAINST INFLATION 9 WE FINANCE 9 39 PINSETTERS SUPPORTED INCLUDING STRING

A u t o m a t i c S c o r i n g L e a d e r – 4 4 Ye a r s S t ro n g .

800•942•5939

www . Stel tronicScor in g. www. g . com Info @ S te l t ro n i c S c o r i ng. ng . c o m

Contents 6

July 2024 | Vol 32.7

Publisher’s Column MAKING A DIFFERENCE

BY STEPHANIE DAVIS

8

Redemption

REDEMPTION MAKEOVER CREATES A BUZZ

BY STEPHANIE DAVIS

10

Competitive Strategies RETHINKING STAFF TRAINING

BY BRANDON WILLEY

14

Feature

CHRISTMAS IN JULY

BY RYAN VASKO

16

Online Reservation Success

20

STREAMLINING WITH TECH

BY STEPHANIE DAVIS

18

Media

PITCH PERFECT

BY CORRIE PELC

20

Cover

RALLYING FOR VETERANS

BY MARK MILLER

24

Proprietor’s Desk

LEARNING FROM YOUR FAVORITE BUSINESSES

BY STEVE CIESLEWICZ

26

Marketing

REIMAGINING THE BOWLING EXPERIENCE

BY MIKE MONROE

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

ASSOCIATE PUBLISHER

Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL

Jackie Fisher

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com

4 IBI July 2024

CONTRIBUTORS Steve Cieslewicz Stephanie Davis Patty Heath Mark Miller Mike Monroe Corrie Pelc Ryan Vasko Brandon Willey

14

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

EDGE String The #1 chosen string machine by proprietors.

Our stress level has gone way down since switching to EDGE String. We are saving money and getting more revenue because we no longer need to focus on fixing breakdowns, and we are now able to keep our lanes fully running and booked. Some of our league bowlers were very reluctant at first, but after spending time bowling on EDGE String many realized the experience is not so different.

Matty Poorian Owner Dawn Edgeworth General Manager Jax Lanes Bowling Center Jacksonville, FL

9

5

32

LEAGUES

USBC SANCTIONED LEAGUES

LANES EDGE STRING

Publisher’s Column

MAKING A DIFFERENCE

A

gain, as America's birthday rolls around this year, the “WE MAKE A LIVING BY WHAT WE GET, IBI team recognizes and BUT WE MAKE A LIFE BY WHAT WE GIVE.” highlights the importance of helping – Winston Churchill bowling's oldest charity, Bowlers to Veterans Link (BVL). Since 1942, bowlers and bowling centers have been ideas with modern twists, advocating for a dynamic blend generous supporters of veterans, raising over $56 million of traditional charm and innovative approaches to draw for BVL. This money has been life-changing for countless in a diverse crowd. From themed nights to advanced struggling veterans who have benefitted from therapeutic digital engagement strategies, Monroe emphasizes the and recreational therapy programs that kick in where federal importance of adapting to the evolving entertainment funding leaves off. landscape to keep venues vibrant and appealing.

Supporting BVL is more than just a charitable contribution; it's a powerful statement about your center's commitment Ryan Vasko's feature dives into the strategic timing of planning for the lucrative holiday season. Highlighting the to giving back to those who have served our nation. critical need for early planning, Vasko shares successful As you read Mark Miller's cover story on page 20, we strategies like hosting preview events to captivate potential hope you are inspired to join the fundraising effort. The clients while preparing staff to deliver exceptional holiday creativity and fun the Carolinas and Georgia proprietors experiences. His piece serves as a reminder of the substantial created is a sterling example of how raising money and awareness for our country's veterans can build excitement impact well-timed and well-executed holiday preparations can have on a venue's annual revenue. and community spirit.

A special shout out to our friend Mary Harrar, who has just retired from her role as BVL executive director. We celebrate her impactful tenure since 2016. Leading BVL to record fundraising achievements and the expansion of veteran support programs, including innovative virtual reality therapy, Mary combined her deep love for the bowling industry with a dedication to serving America's veterans. Best wishes, Mary!

We will miss seeing your smiling face.

In this month's issue, we spotlight two other insightful pieces that push the boundaries of reimagining entertainment in the bowling industry. Mike Monroe's article encourages proprietors to revisit and refresh old

6 IBI July 2024

We at IBI love hearing from our readers! Let us know if your center has exciting news or updates to share with the industry.

•

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

PS: Don’t forget to sign up for the $30,000 giveaway.

Register each month for your chance to win at www.bowlingindustry.com

DRIVE REVENUE GROWTH! ON AVERAGE, SYNC KIOSKS GENERATE $5,600 IN MONTHLY REVENUE PER UNIT.

Self-service kiosks address today’s challenges like no other business solution. Using innovative, integrated technology, the Sync Service Kiosk transforms businesses—from bowling centers to theme parks to restaurants—as it slashes wait times, streamlines ordering, amps up the guest experience, and lowers operational costs. With an average monthly revenue increase of $5,600 per unit, it’s the perfect solution for maximizing profits while enhancing efficiency. · VISIT BRUNSWICKBOWLING.COM/SERVICEKIOSK ·

LEARN MORE

©2024 Brunswick Bowling Products, LLC. Form #0324-02 - Bowl Expo 24

Success With...

REFRESHING FUN

Redemption Makeover Creates a Buzz at Kingpinz Social in Fargo

By Stephanie Davis

K

ingpinz Social in Fargo, ND, is not just another entertainment venue; it's a comprehensive entertainment haven that opened in February 2022.

Spanning an impressive 58,000 square feet, the facility is a full-scale entertainment powerhouse with 20 lanes, escape rooms, laser tag, Hyper Bowling, and a vast arcade with 130 games. Business partner Warren Schatz said Kingpinz Social marks the group's first foray into the bowling and entertainment industry.

Recently, Kingpinz decided to refresh its redemption center, dramatically enhancing its guest experience and staff efficiency.

Nader Mossavi, general manager, admits being underwhelmed by the redemption area, "Initially, the prize area didn't excite me Nader Mossavi much," Mossavi admits, reflecting on a visit before he joined the team. "I had my son's birthday party at the center a while back. The kids had a great time, but I felt like the prize area lacked pizzaz. When I came on board with the center, this was one area I wanted to rework."

The available prizes—mostly small toys, candy, and gum— lacked the excitement and appeal to captivate children and adults. Mossavi's insight was a catalyst for transformation, turning the redemption area into a vibrant, toy storelike environment that now draws guests' attention and keeps them coming back. "The transformation has been astounding. It's not just a place to collect points; it's a destination," Schatz says of the revamped area.

The redemption area buzzes with energy and excitement just over a month after its upgrade, drawing customer praise. The results of this refresh, done by Redemption Plus, have been remarkable. Not only has the product availability attracted guests, but the redesign has also made the area more efficient for staff and more engaging for guests.

"In the past, guests would get the points on their card, and they would redeem them for the smaller prizes that we offered in the store. We didn't have enough bigger ticket items or variety. Since we've expanded our merchandise lineup, guests are collecting points and returning to play more for better merchandise," said Mossavi.

Feedback from guests has been phenomenal. Mossavi reports that customers regularly ask what other merchandise they'll be getting. "They always want to know what's next, which is something we didn't hear before. It has created great excitement and provided more communication with our guests."

The Refresh Process

The store overhaul included a comprehensive reorganization of the inventory, enhanced display options, and eye-catching elements such as themed decorations and strategically 8 IBI July 2024

placed baskets for plush items, making the space more inviting and accessible. Schatz reports that the Redemption Plus merchandise team spent four days on the refresh and was incredibly professional. The two-person team arrived first thing each morning and worked ten-hour days to get the project done. "They reorganized our current inventory, completely revamped our stock room, added point tags, and even put our Kingpinz Social logo on them," said Schatz.

The Redemption Plus team added shelves for the redemption center's look, rearranged the area to be more shopperfriendly, and maximized the space in ways the center staff hadn't considered. The center didn't experience any downtime as the merchandisers worked section by section to ensure a seamless transformation.

One thing that stood out for Mossavi was the regular communication they received while the merchandise team was on hand. "Each day, they showed up and told me what they were going to do that day, then halfway through the day, they provided a short update, and at the end of the day, they recapped what had been done and what the plans were for the following day."

Staff Feedback

As for staffing, they love the organization and simplicity of the newly refreshed area. "Our team loved the new setup from day one. It's easier for them and so much more efficient," Mossavi shares. The training manuals and easytofollow ordering guide make it easy for new staff members to maintain operations.

Kingpinz Social is setting an incredible new standard with its latest moves! The fresh, eye-catching revamp of their redemption area isn't just about looking good—it's turning every visit into a buzz-worthy event that keeps folks returning for more. Adding some spice to your space might be the secret sauce to boosting your guest experiences and making your venue the talk of the town!

•

Competitive Strategies

Rethinking

STAFF TRAINING Empowering Staff, Enhancing Experiences

By Brandon Willey

T

he vibe and service quality often dictate success in the bustling world of bowling and family entertainment centers. At the core of that success?

Outstanding staff training ensures every guest leaves with a smile and plans to return. Frank Price, the brain behind "The Experience Rescue" and managing partner at FL Price, says, "Without solid training, you're just hoping your guest experiences don't fall flat. It's about ensuring your team is equipped, not just present."

There are many challenges in training a typically younger workforce. New hires often feel overwhelmed by the responsibilities thrown at them if the onboarding process is rushed or inadequate. They need time to absorb the nuances of their roles with thorough training and constructive followup, which helps prevent frustrations and errors. "Let them practice," Price suggests, "and guide them with positive coaching rather than micromanaging every step."

Safety is a top priority in any location-based entertainment venue, and bowling centers are no exception. Comprehensive training on facility-specific safety standards is essential for preventing accidents and ensuring a secure environment for guests and staff. By investing in comprehensive training focusing on communication, safety, family-friendliness, conflict resolution, and cultural inclusivity, center operators can ensure their facilities are welcoming, safe, and enjoyable for all guests.

The Art of Communication in a Noisy World At the heart of exceptional guest service is effective communication. Staff at entertainment venues need to 10 IBI July 2024

master both verbal and non-verbal cues to meet guests' needs proactively. This becomes even more crucial in a highenergy environment like a bowling center, where noise and activity levels are high. Training programs should focus on active listening skills, helping staff pick up on both said and unsaid guest needs, and making guests feel genuinely heard.

Safety First and Always

Safety isn't just another box to tick—it's imperative for ensuring that fun never turns into a trip to the emergency room. Comprehensive safety training tailored to specific venue needs means every team member knows how to handle everything from a spilled drink to a full-blown emergency. Regular drills and updates on procedures keep everyone sharp and prepared. "It's about creating a reflex of safety," notes Price.

Emergency response training and regular drills are critical for effectively preparing staff to handle various incidents.

Moreover, given the unfortunate reality of modern safety concerns, preparation for more severe incidents, such as active shooter situations, should also be included. Staff need to know how to respond!

Regular updates and refresher courses on safety protocols are crucial to keep staff informed about the latest safety measures and technologies. This ongoing training can include new regulatory requirements, advancements in safety equipment, and updates to emergency procedures.

Encourage staff to report potential hazards and participate in safety discussions.

Competitive Strategies Navigating Tough Conversations

No matter how smooth operations are, challenging situations will pop up. That's where conflict resolution training comes into play. Equip your staff with the skills to de-escalate and resolve conflicts gracefully, turning potentially negative experiences into demonstrations of care and professionalism. "Teach them to handle the heat without getting burned," advises Price.

Service recovery training is essential for maintaining guest satisfaction and loyalty. Staff should be trained on techniques for empathetic listening, offering sincere apologies, and providing immediate solutions or forms of compensation to rectify the situation. Empowering your team to make on-thespot decisions can save a disgruntled guest.

Inclusion: Beyond Checking Boxes

Today's guests come from all walks of life and embracing that diversity can set a venue apart. Recognizing and addressing the special needs of families can make a significant difference in their experience. Enhancing accessibility for all guests is a vital part of inclusivity training. This involves ensuring that facilities are accessible to individuals with disabilities and neuro diversities and accommodating various needs, from dietary restrictions to language barriers, assistance with lightweight balls and lane bumpers, and accommodating strollers and other family necessities.

Encouraging Loyalty

Price stresses the importance of ongoing engagement and recognition. Training staff to provide genuine, positive interactions helps build relationships that encourage repeat visits. "Recognition goes a long way," says Price. "A simple thank you can turn a good experience into an unforgettable one."

Role-playing can often provide a safe environment for first-time encounters with different scenarios. Price explains, "Role-playing builds confidence in team members that can help them learn their day-to-day roles without feeling the pressure of the actual live job. These exercises help employees learn how to handle various situations before they face them on the job."

Continuous Improvement and Feedback

Price emphasizes, "This generation responds to encouragement and immediate feedback. Consistent and ongoing 12 IBI July 2024

positive reinforcement is not always financial or tangible.

A simple thank you, offering congratulations, or supportive coaching feedback and role-playing from a manager or lead shows you care. When you are not around, these things will make a huge difference in staff motivation."

Furthermore, Price adds, "This is especially true for today's young workforce, who are eager to progress in their work position. If upward mobility is scarce in your center, create "in-between" steps, titles, and additional responsibilities to meet this need, for example, a "training Jedi," lead supervisors, opening and closing responsibilities, cross training multiple positions, or use inventive titles, like "Innovator of Fun" that carry unique responsibilities and perks.

Investing in comprehensive training and reinforcement systems for staff in these critical areas can significantly elevate the guest experience at your center. Effective communication, robust safety protocols, adept conflict resolution, and cultural inclusivity are essential to exceptional service. By prioritizing these training areas, you can create a welcoming, safe, and enjoyable environment that encourages repeat visits and positive reviews, ensuring long-term success.

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

Feature

Christmas in July

Planning Ahead to Capitalize on Holiday Cheer By Ryan Vasko

T

he sunny days of summer probably don’t call to mind the nip of December air and the revenue boost of holiday parties. But… maybe they should. The holiday season, ripe with corporate and private parties, presents a golden opportunity for venues to boost their revenue and end the year on a high note.

Like other big initiatives, planning far enough in advance is key to maximizing your effort and expenditures. Rebecca Metzner, vice president of sales and marketing for Trifecta Management Group, advocates for an early start to discussing holiday preparations. Trifecta-managed centers start planning in NEW TO THE April. “We discuss menus, the center’s event capacities, event revenue minimums, and projected sales,” said Metzner.

This approach ensures a well-organized season and helps HOLIDAY PARTY SCENE? centers stand out in a crowded entertainment market by offering well-planned and unique experiences.

CORPORATE

Complimentary Holiday Previews

A key strategy Trifecta Management Group employs for their clients is hosting complimentary holiday preview events. These events serve as both a showcase and a trial run, offering potential clients a taste of what their holiday party could look like. Attendees enjoy samples from the festive menu, experience the entertainment options, and get a feel for the venue’s holiday décor and ambiance.

This firsthand experience can be pivotal in their decision-making process.

To maximize outreach and attendance at the event, Trifecta collaborates with local business associations and chambers of commerce and utilizes networking events, a center’s customer database, and other leadgeneration methods to engage the most promising prospects for holiday bookings.

Staff training is another critical element. Holiday parties demand a higher level of service, making these preview events perfect for training staff in a real-event setting. This preparation is key to ensuring that staff are experienced and ready to deliver top-notch service when the parties roll around.

Metzner recommends thinking beyond the traditional capabilities of your venue when planning your holiday showcase. Innovative add-ons like DJs, photo booths, ice sculptures, or even unique food and drink options can transform a standard holiday party into an unforgettable experience. These offerings not only make the free event more enjoyable but also highlight the creative add-ons they may want to include in their own event. “The point is to step outside what’s expected to help create a better, more immersive experience,” said Metzner.

The Results?

Trifecta has reported higher event sales for their client centers that offer showcases, including a big boost to referral and repeat business, driving in more walk-in customers who had 14 IBI July 2024

Here are Five Tips for Newbies from Rebecca Metzner and Trifecta: 1. Start planning NOW! It’s never too early to start planning, and holiday inquiries are already underway for many companies.

2. Don’t leave money on the table! Create holiday minimums to capitalize on demand.

3. View your space with fresh eyes for enhancement opportunities. Partnering with the right third-party vendors can bring new life to your event space.

4. Rely on your community relationships and associations to spread the word. They’ll help provide referral assurance that other marketing approaches can’t.

5. Incentivize early booking with bonuses!

their first exposure from attending a party. With the calendar condensing the December holiday season to three weekends in 2024, looking for ways to expand the party calendar into November and January will give party planners a little more room to play with and more rev opportunities for operators.

Ultimately, the goal is not just to fill your venue's calendar but to create memorable experiences that resonate with guests long after the holiday season. By planning early and strategically, your center can secure its spot as a top choice for holiday festivities.

•

For more information on maximizing holiday event sales, visit trifecta-mg.com or call 818-879-7100.

Ryan Vasko is a writer based in Portland, OR, with 20 years of experience as a journalist, speechwriter, and marketer. Growing up in his family’s bowling center, Ryan spent significant time bowling with his dad and grandpa and working at the center. His dog is a good boy.

Doing business just got easier.

Switch To Reliability Endorsed by BPAA as the best card system for its members

Switch To No Fees For Updates Switch To Products Made In The USA Switch To 24/7 Live Customer Service

+1 314-275-8066 • sales@intercardinc.com • intercardinc.com

Success With...

STREAMLINING BOWLING RESERVATIONS WITH TECH

By Stephanie Davis

I

n an age where convenience reigns supreme, the allure of online booking systems is undeniable. At Maple Family Centers, tapping into this tech trend has revolutionized how they run their entertainment venues, making the once Joanna Gershkowitz daunting task of reservation management a breeze. Joanna Gershkowitz, director of operations for the chain's five entertainment venues, could not be more thrilled. Joanna has seen firsthand how giving customers the power to book their fun on their terms boosts satisfaction and transforms a rainy day into a busy one at their centers. This shift towards digital efficiency is not just keeping the staff and customers happy, it is setting the standard for the future of leisure and entertainment. "The convenience of online booking has become critical for our staff and customers,” said Joanna.

The introduction of Brunswick’s Sync system eight years ago allowed Maple Family Centers to offer a seamless reservation experience. This was particularly valuable post-COVID-19, as customers became increasingly accustomed to and comfortable with online bookings for other services. "Customers love not having to wait in line and the ease of booking from home at their convenience. It is especially helpful on days when the weather turns bad, and they are looking for indoor activities," explains Joanna. This shift has led to a substantial increase in online reservations, streamlining operations, and allowing guests to reserve lanes, add food orders, and even prepay, reducing wait times and enhancing their overall experience.

Operational Insights and Planning

With real-time booking data, the centers can better prepare for busy periods, adjusting staffing levels and planning for events more effectively. "It's revolutionized how we prepare for the day. Knowing in advance how busy we will be helps us manage our resources more effectively," Joanna notes. Staff members are trained to look at the computer screen first thing when they come to work so they can plan their shifts. The system also reduces mistakes at the register and employee theft since staff are not handling the money part of the transaction.

The family-owned chain encourages all open play to be booked online, because it guarantees their lane, which is fullprice and prepaid. Any walk-ins go on a waiting list. Like many centers, weekday prices are different than prime weekend time. The Sync Online system accommodates different price structures for flexibility.

Profitability Through Convenience

Maple Family Centers has found financial benefits in offering online reservations, particularly through efficiently upselling food and beverages. About half of their online bookings include pre-ordered food items like pizzas and platters. When selling food and beverages through the system, Joanna recommends 16 IBI July 2024

keeping it simple. Platters, pizzas, and sodas are good shareable items that book well ahead of time; too many options can be confusing and hard to manage.

Selling by time has become a very efficient and profitable way of booking business and keeping guests happy. Maple Family Centers offers a Fun Pack Reservation, including two hours of bowling and shoe rental for up to six people. Prices vary based on time and number of people. Open play is reserved in twohour periods and can be scheduled up to two hours before bowling but can be made up to three months in advance.

Birthday parties and corporate bookings can be made up to three months ahead online and require a deposit.

Additionally, implementing a small convenience fee to cover chargebacks was implemented about a year ago and has not deterred customers, reflecting the broader acceptance of such fees across various services. “Small convenience fees are everywhere, so I do not think many people notice. We have not had any complaints because of it,” said Joanna. “I wish we started charging it sooner.”

Joanna reports that the Maple Family Center team loves the Sync Online Reservation system. It removes a lot of stress and confusion, especially when people want to book events.

The system simplifies operations, allowing the staff to focus on in-person guests and manage phone inquiries efficiently by directing callers to book online. This method ensures guests can pick times that suit them while understanding that walk-ins are handled on a first-come, first-serve basis.

Maple Family Centers continues to promote its online reservation system through various channels, including social media, email, and its website, encouraging more customers to use it. "We always encourage walk-ins to book online next time. It guarantees their spot and improves their experience," says Joanna.

As the landscape of leisure activities continues to evolve, Maple Family Centers' proactive approach exemplifies how technology can be leveraged to meet modern consumer demands and secure a competitive edge in a fast-paced market. This commitment to innovation ensures they remain a preferred destination for entertainment while optimizing operational efficiency and profitability.

•

Prize Inventory: One Less Thing To Worry About!

Time-Saving Technology Full-Service Solutions We’ll help get your inventory data accurate and then save you hours per week with the newly revamped Rapid Reorder. It’s as easy as ever!

Contact Us Today To Get Started Saving Time and Manage Inventory Waste Weekly! www.redemptionplus.com 888-564-7587

Media

PITCH PERFECT Turn Media and Influencers Into Allies

W

By Corrie Pelc

hile advertising is a great way to spread the word about your bowling center or FEC, there's certainly nothing better than getting free television, radio, newspaper, or magazine coverage.

group, but we don't tell enough people about it." To that end, Kaplowitz believes it's important to have aggressive, detailed public relations activity aimed at the local media, inviting them out and showing off your center.

What is the best way to make that happen? Build a solid relationship with your local media so that they cover the significant events and news you tell them about and keep you top-of-mind when they need a bowling center or FEC to talk to.

HOW SHOULD YOU LET THE MEDIA KNOW ABOUT YOUR NEWS?

WHO'S YOUR LOCAL MEDIA?

While local television and radio may seem the most important media channels for building relationships, Darin Spindler, founder of Bowling Marketing Solutions, says not to forget about print and online media.

"In today's environment, I would also consider hiring local influencers with a strong following," Spindler says. "As a great example, an influencer in the Greenville, SC, market who has a large following helped the centers in that market register the most kids in the Kids Bowl Free program last year — more than 16,000 kids! Making connections with influencers in addition to your local TV, radio, and print is important because they each reach different audiences."

WHAT SHOULD YOU TELL THEM ABOUT?

Although bowling center operators may think the local news is only interested in covering large civic events, that's not necessarily the case, says Fred Kaplowitz, owner and founder of The Kaploe Group. Kaplowitz says to let local media know about all your events, regardless of size, and talk about what your center has done to modernize.

"There are all kinds of new features and equipment that proprietors are taking advantage of that customers don't even know about," Kaplowitz explains. For example, Kaplowitz reports that most people won't know about your upgrades unless you tell them. What seems commonplace to you, like glow bowling or new arcade games, will seem fresh to people unfamiliar with your facility.

Kaplowitz strongly suggests inviting local media whenever your center hosts a fundraiser. "We're a pretty generous 18 IBI July 2024

Bowling center operators may wonder how to inform local media about events at their center. Spindler says writing and sending press releases works for big events like the PBA coming to town. However, no matter how you let the media know about your center, he says you always want to look for something they're already discussing in the news.

Therefore, you can be a relevant part of that conversation.

"For instance, when newscasts are doing stories about how to get the kids off the couch and away from their electronic devices, throw bowling into that conversation and join the topic they're already talking about," Spindler adds.

Kaplowitz advises sending electronic newsletters tailored to local media and holding media events or local Chamber of Commerce events at your center. "Many [Chamber members] are in the media," he continues. "The more we talk to people and get them fired up about our industry and sport, the more they will see that we are enthusiastic about bowling and the direction it's going."

To capitalize on the insights shared by industry experts, it's crucial for bowling centers and FECs to not only engage with local media but also embrace these relationships as strategic partnerships. By regularly updating local journalists and influencers on new features, events, and promotions, centers can ensure consistent coverage that attracts more visitors and enhances community engagement. Remember, a proactive media strategy not only boosts your visibility but also establishes your business as a dynamic and essential part of the local entertainment landscape.

•

Corrie Pelc is a journalist and freelance writer covering the business of recreation and entertainment.

Get the Ultimate Control Over your Business with Conqueror Web and Kiosk

Don’t miss the boat!

Conqueror Web and Kiosk have contributed to a 15 – 20% increase in sales. They increase the accuracy of a transaction, giving customers full control and comfort.

These tools have eliminated the risk of lane overbookings, staffing limitations, training and human error. They are fully customizable allowing us to adjust pricing, remove items if required, and offer special deals tailored to specific group.

Stacy Anderson, COO/Owner Let It Roll Bowl & Entertainment Center Phoenix, AZ

To learn more visit:

Cover Story

Rallying for Veterans

By Mark Miller

Carolina and Georgia Centers Expand an Old Idea to Benefit BVL

T

he Bowlers to Veterans Link (BVL) has always enjoyed innovative fundraising support, but the Bowling Proprietors Association of the Carolinas and Georgia (BPACGA) has taken it to another level. The association reintroduced a unique tradition involving handcrafted greyhound figures originally used to raise money for youth scholarships at the BPACGA annual convention.

The concept was started more than 40 years ago by BPAA hall of famer Howard Baum, but when he retired in 2017, so did the dogs. In 2024, the greyhounds emerged from retirement as a key fundraising feature for BVL. The wooden dogs were given military names — Bullet, Lieutenant Dan, Honor, GI Jane, Liberty, and Major Payne — dressed up to capture attention and took various creative outings to gain exposure.

The initiative, led by Renee Dennis, the association's executive director at the time, set an ambitious goal of $10,000. "I thought there's got to be a way to raise money before the event. So, Renee Dennis why don't we hold our board accountable?" There are 12 board members

20 IBI July 2024

representing multiple centers. If each board member donated $300 per bowling center, the team would have raised $10,000 ahead of the convention.

With only six dogs available, it meant sharing them. The greyhounds toured various community spots, igniting interest and conversation about veteran support through inventive storytelling and social media engagement. By the time they reached the annual convention, they had not only met but far exceeded their goal, with the campaign raising $41,620!

Each center had one of the dogs for four to six weeks.

Most used the time before and after Veterans Day in November to display the dogs and talk to their league bowlers about why they were there. Some also visited area American Legion posts, veterans' groups, and malls to do the same.

"Everybody thought it was silly when we came up with this idea to create names, give them a story, and put them on Facebook before our show," said BPACGA president Melanie Campbell.

"When we got to the convention in Melanie Campbell February, the buzz was all about these dogs," Dennis said. "I introduced each of the dogs up on the stage, and at that point, we were at about $32,000, which blew everybody away."

Mary Harrar, retiring BVL executive director, was happily on hand for the event. "They had the Owner's Cup, where they auctioned off

Cover Story the dogs for $100 a piece, which goes into the pot. The new owners took the dogs, renamed them, redecorated them, and the next day, we bet again on those dogs. You would have thought we were at a racetrack with all the screaming, yelling, and carrying on. It was so much fun."

The center raising the most money before the convention was Campbell's Rainbow Lanes, a 32-lane center in Clayton, NC, with $5,630.60. "Being president of the association, I wanted to make sure my center was represented well," Campbell said. "My youth league did a 50/50 each night during the league throughout November. We did a ball raffle and had a change pot at the front counter."

Lieutenant Dan sat at Rainbow's front counter with a donation box before heading to Myrtle Beach. "He was a great conversation piece," Campbell said. "People would take pictures with him so we could spread the word about BVL. My mom came up with a story about his handler, Forrest, who had lost his leg. We took the whole Forrest Gump thing and turned it around."

Myrtle Beach Bowl owner Larry Nowak and his center manager daughter Heather Dionisio decked out Lieutenant Dan in soldier gear. They displayed him on the front counter next to a bouquet. They conducted sweepers and 50/50 raffles during leagues. They visited a local war memorial, where they shot a video of Lieutenant Dan and promoted him to their 10,000 Facebook followers, resulting in a collection of $3,275! Nowak continued, "We did lots of fun things throughout November. We have a lot of veterans here. The bowlers here are very giving people. They appreciate helping out."

Over at Strikers in Rock Hill, SC, efforts led by shift manager JoAnna Phillips secured $4,325, including $3,000 by the center's front desk staff in just 13 days. As soon as GI Jane was dropped off, Phillips began making announcements about the dog program and BVL's purpose. "I explained about the dog race and that Strikers wanted to come in first place," Phillips said. "GI Jane had her dog tags on and was ready to start racing. I came up with a good story behind it and how it benefits veterans. We have a lot of senior leagues and veterans who understand what the program is all about."

One of those senior bowlers made and donated multiple veteran-themed T-shirts, which sold for $20 each. The pro shop donated a performance ball, and Phillips purchased a non-performance version to raffle off. GI Jane was dressed in red, white, and blue, with a camouflage skirt, dog tags around her neck, and little combat boots. Her story focused on her family of military veterans.

Frankie McDaniel, general manager at Buffaloe Lanes North in Raleigh, NC, reports that her team also conducted 50/50 raffles. Their staff decorated Miss Liberty with a camouflage uniform, tiny bowling shoes, and flags with each league name on her base. She sat prominently on Buffaloe North's front desk for about six weeks in late November and December. Their mechanic even made an Army hat out of a soda can. "It was a lot of fun, and we wrote a story about Miss Liberty," Frankie said. "I turned her over to (new BVL Chair) Nancy Schenk with the stipulation she couldn't change the uniform."

With its initial success, the program's goal for next year is at least $50,000. Organizers hope that Dan Simril of Foxfire Lanes in Kannapolis, NC, and one of his bowler's creations of 50 puppy versions of the original dogs will allow more bowling centers in the region and beyond to participate in the program.

The Bowling Proprietors Association of the Carolinas and Georgia's creative fundraising efforts showcase the impact of community involvement and innovative thinking in supporting veterans. This initiative serves as an inspiring model for other centers and organizations looking to make a significant difference for our country's veterans. Renee Dennis said it best, "I think it's something every association should be doing. It's all about supporting BVL."

•

Mark Miller is a freelance writer, editor, and public relations specialist from Flower Mound, TX. He’s the author of "Bowling: America's Greatest Indoor Pastime," available at Amazon.com or directly from him at markmywordstexas@gmail.com.

IBI July 2024 21

Shorts

EXPANSIONS, OPENINGS & NEW BEGINNINGS ACROSS THE U.S.A. ALABAMA Former Saints quarterback Drew Brees opened his entertainment center, Surge, in Mobile. The center offers bowling, sports simulators, a laser tag ninja course, and more. Soon to come will be food and go karting.

ARIZONA

Round1 Bowling & Arcade, a Japanese-based multi-entertainment chain, has more than 50 locations currently in th U.S. Its focus is now on Chandler where a 65,000-square-foot space has been leased at the Chandler Fashion Center.

ARKANSAS

In 1947, UARK Bowl and duckpin bowling set down roots in Fayetteville. Today, the game is still the same, but the historic location has been remodeled and rebranded to The Leroy Pinhouse and Sporting Lounge. The new business has four regulation-length duckpin bowling lanes and the city’s first Full Swing sports simulators for golf, shooting, hockey, and soccer. The bar will include large screens, a competition dart arena, and other video game stations. Food will be small but unique, adding style to the new digs.

22 IBI July 2024

Shorts

DELAWARE

Lewes welcomes a brand-spanking-new family entertainment center labeled Lefty’s Alley & Eats. It will represent the return of Lewes’ bowling scene since Blue Hen Lanes closed in 2014. The facility will include 16 lanes of 10-pin bowling, four lanes of duckpin bowling, plus axe throwing, Top Golf simulators, Krazy Darts, a 6,000-square-foot arcade, and a small stage for live entertainment.

The “eats” portion will offer a restaurant, indoor and outdoor patio, and four event spaces that can be rented for birthday parties and other events. Wine and cocktails will also be served. The original Lefty’s arrived in Lewes in 2017. Now Lewes will have its own.

MICHIGAN

Thunderbowl Lanes, in Allen Park, the largest privately owned center with 90 lanes and the second-largest bowling center in the country, is being sold to Bowlero, the largest owner and operator of bowling entertainment centers, with over 350 across the U.S. Thunderbowl has hosted the PBA World Championship for 15 years, along with numerous collegiate and professional events such as the PBA World Series of Bowling, the USBC Masters, and the NCAA Women’s Finals.

IBI July 2024 23

From the Proprietor’s Desk

COMPETITIVE EDGE

Learning from Your Favorite Businesses with Steve Cieslewicz

W

hat defines a good customer? It's not just about the dollars they spend or how often they come in; it's also about how they promote and engage with your business. Think about the customers who visit your center. Are they spending above the average? Or perhaps they're loyal fans who, while not the biggest spenders, are your greatest advocates, telling everyone about the fun time they had at your place.

Understanding customers' needs, preferences, and behaviors is crucial for ongoing success. To attract more "good customers," it's essential to find out how your center stacks up to other entertainment options in your area.

Here's an easy exercise I suggest that you do and that you have your staff participate in.

Please list the places you routinely visit in a month or two and why you prefer them; be specific and list a couple of reasons for each. To get your creative juices flowing, here are a few examples: • Home improvement store – quality of products • Gas station - rewards program and close to home • Grocery store - value for the dollar and excellent customer service • Restaurant - cleanliness and quality of food • Golf, bowling, amusements – nobody else has the experience locally

The best place to start is to look within. What does your center have to offer compared to competitors in your area? I encourage you to think beyond bowling competitors and look at all types of entertainment options that could be competing for people's dollars. If you are a traditional league-based center and the nearest center is a full-scale FEC, how can you draw in more customers and compete? Knowing what draws customers to your location can help you tailor your offerings and develop marketing strategies that work.

Your staff will likely have different businesses listed than you do and will create different reasons why they go there.

Gathering various opinions from your team will help you see where you shine and what you could do better. It's also an excellent way for your staff to realize why it's so important to have a clean, friendly facility and provide outstanding customer service.

Realistically, we all wish we could clone our best customers, but since we can't, let's look at why we patronize the businesses we do and see what we can learn from them. Is it their top-notch service, the quality of their product or service, or perhaps the convenience? What about the cleanliness, price points, or the positive feelings we get while there?

Now that you and your employees have a list of what you like to see when you are someone's customer, how does that align with your center and the experience you offer your guests? Every business should reflect the values and qualities it admires in others— this alignment between what we seek as consumers and what we provide as business operators is key.

24 IBI July 2024

•

360

CONTROLLER

BOOST ST

STRING PINSETTER WITH NEW PRECISE STRING LENGTH OPTIMIZATION The Brunswick Boost ST String Pinsetter stands out with its new precise string length optimization feature.

Controlled by our future-ready 360 Controller, this advanced technology allows seamless switching between league play and open play with the click of a button, ensuring exact string length adjustments for maximum performance and consistency. Boost ST, the industry’s proven USBC-certified dual-purpose string pinsetter, enhances performance, safety, and the bowler experience. Designed to evolve with your business, it is compatible with any major scoring system, and even better with Sync. · B RU N SWI C K BO W LING .CO M/BO O S T-S T ·

LEARN MORE

©2024 Brunswick Bowling Products, LLC. Form #0224-03 - BE24

Marketing

REIMAGINING The Bowling Experience

Making Old Ideas New Again By Mike Monroe

W

ith so many entertainment options for people to choose from, bowling centers need more than just the same old things to stand out. Combining classic appeal and innovative concepts can transform your center into a buzzing community hub.

When our team talks with proprietors, we often hear, "We used to do that," or "We tried that, and it didn't work."

Before you buy into that thinking, you may want to consider a couple of things. First, your customers (or potential ones) are looking for new and different ways to be entertained. The multi-entertainment concept has picked up steam in recent years and continues evolving, so don't ignore it!

We've all experienced changes in what consumers want and even more of what they expect.

Secondly, your current employees are not the same ones you had many years ago or even a few months ago. These new employees show up at your center with updated ideas on what might work to draw customers in and how you can reach them effectively. Leaning on your staff for unique and new ideas can help you reinvent old programs with modern twists. Plus, with today's social media platforms and other tech-friendly resources, you will have new ways of contacting people that didn't exist before.

So, before you put old ideas out to pasture, you may want to dust them off and have a brainstorming session with your team to see how you can modernize them and try again. It's time to think beyond the traditional and mix the old with the new. An old idea with a new twist can lead to surprising breakthroughs in attracting and retaining customers.

Here are a few thoughts for you and your team to consider as you look back in the vault of old ideas.

MARKETING MAKEOVER: BROADEN YOUR APPEAL Target Diverse Demographics: Gone are the days when bowling was just a family or league activity. Why not tap 26 IBI July 2024

into the after-work crowd with themed happy hours or collaborate with senior centers to offer relaxing midday games? These segments bring in guests during off-peak hours, boosting overall foot traffic.

Digital Engagement: Leverage platforms like Instagram and TikTok to showcase your center's vibe. Think beyond simple promotion; create interactive content that invites participation, such as weekly challenges or behind-thescenes looks at event setups. Keep it fun by running contests with prizes like free games or party packages.

Embrace Technology: Consumers expect a technologyfriendly experience. Many companies in the industry offer technology that lets customers book lanes, order food, pay ahead, and track their scores. Utilize digital signage and leaderboards for real-time event updates that can enhance the sense of community and keep guests engaged.

Community Connection: Work hard to have your center recognized as a premier community player—partner with local businesses for combo deals that benefit both businesses. An oldie but still a goodie to keep in your marketing hat is to sponsor local sports teams or school events for brand recognition.

BOWLING WITH A TWIST Themed Nights: People like events and reasons to go out. Transform your venue with immersive themed nights.

Imagine a glow-in-the-dark '80s party or a spooky Halloween bowl, the possibilities are endless. Tip: Social media is a great place to share what your business is doing. Remember to take pictures and short videos during your events and use them as powerful marketing tools.

Arcade and Bowling Fusion: Combine the nostalgic allure of arcade gaming with bowling to offer a multifaceted entertainment experience. Combo packages that include game credits and bowling time remain popular.

IT’S OUR TURN TO GIVE BACK. Help BVL honor those who have served by supporting the BVL SALUTE TO VETERANS campaign during the 2024-25 fiscal year.

NOMINATE A VETERAN

LOCAL HEROES

Do you know a Veteran who has served our country

Veterans are our friends, family, co-workers,

with honor and dedication? Share their story at

neighbors and teammates. Celebrate local Veterans

BVL.ORG/SALUTE and nominate a Veteran to

in your community, bowling center, or league during

be BVL’s guest at the Veterans Day ceremony in

BVL fundraising events as part of the BVL SALUTE

November 2025 in Washington, D.C. All nominated

TO VETERANS campaign. Visit BVL.ORG for free

veterans will be spotlighted on BVL.ORG and our

promotional ideas and materials to highlight your

Facebook page.

hometown heroes.

BVL IS THE OFFICIAL CHARITY OF THE PBA TOUR

BVL.ORG/SALUTE

Marketing Interactive Bowling: Invest in technology for interactive games projected onto the lanes. (Imagine battling dragons on screen or dodging virtual obstacles for a unique experience!)

Use colored pins and no-tap games to make it more exciting and fun. Remember, today's customers want and expect different experiences, so don't disappoint!

Revamped Cosmic Bowling: It's time to refresh glow bowling nights. Incorporate live DJ sets, interactive games, and themed prizes to turn a regular bowling evening into a memorable event. If you don't WOW them, you may lose them.

BEYOND THE LANES: CRAFTING A COMPREHENSIVE ENTERTAINMENT EXPERIENCE Gourmet Offerings: Enhance your menu with a selection of freshly prepared dishes. Offer artisanal pizzas and craft beers or feature unique signature cocktails created by experienced mixologists. Happy hours are popular across many age groups. If you're going after the happy hour crowd, remember that guests expect a better-than-average experience and value pricing.

Family Fun Zone: Create a family-friendly zone with lighter balls, bumper lanes, and interactive arcade games. Ensure your facility is accessible and welcomes guests of all abilities and ages.

Luxe Bowling: Design an exclusive VIP area with plush seating and dedicated service. Perfect for corporate events and special occasions, these premium options can significantly increase per-visitor spend.

Entertainment Diversity: Expand your venue's appeal with virtual reality booths, billiards areas, or a mini-golf section.

Selling Bowling Centers Nationwide

CONNECTING BUYERS AND SELLERS SINCE 1979 SOLD!

Cerbat Lanes, Kingman AZ Penndel Bowling Center, Penndel, PA Stonehedge Entertainment, Akron, OH The Hansell Group thanks Jeff Buhai, David Strippoli, and Fred Borden for trusting us to complete your transaction

1-844-923-2695

These attractions can keep guests entertained between games and encourage more extended stays.

By innovating your marketing strategies and diversifying your entertainment offerings, you can transform your bowling center into a vibrant social hotspot that appeals to a broad audience.

Remember, the goal isn't just to attract more guests; it's also to create memorable experiences that keep them returning.

Engage your team, harness technology, and reimagine the bowling experience to ensure your center remains a favored choice in a bustling entertainment market.

•

With 40 years of experience in the bowling industry, Mike Monroe is currently the managing associate for The Hansell Group and owner of First Frame Bowling Management.

The Neoverse has taken our guest experience to the next level. The interactivity with the guest bowling, along with the immersive environment that it creates, has been the overwhelming “WOW!” that our guests are talking about. I love the fact that I can change the entire ambiance of the center at the click of a button.

John Losito, Proprietor

Sun Valley Lanes & Games LINCOLN, NE

Shorts

TIDBITS SLAM DUNK ARCADE THRILLS: NBA SUPERSTARS HITS THE COURT! Get ready for NBA SUPERSTARS, the arcade game that's bringing back high-energy, three-on-three basketball action after thirty years! Teaming up with the NBA and the Players Association, game developers Raw Thrills and Play Mechanix proudly unveil a lineup featuring 120 NBA legends and current stars like LeBron James, Stephen Curry, Nikola Jokic, and Giannis Antetokounmpo. Your arcade guests can play across all 30 NBA teams, including iconic franchises like the Lakers, Knicks, and Bulls.

With spectacular dunks, thrilling three-pointers, and tight defense, all announced by the legendary voice of NBA Jam, Tim Kitzrow, this game is a slam dunk. The dazzling arcade setup includes a 75-inch screen, LED scoreboard, and lights that mimic camera flashes, all designed to make players feel like true superstars. Ready to hit the court and dominate?

NEW MEXICO OPEN IS SET FOR ITS 20TH EVENT The New Mexico Open bowling tournament has been set for August 16-18 at Tenpins & More 24-lane center in Rio Rancho. It will be the 20th edition of the competition, and the prize money will hit a high of $76,000. Entry forms are available online at www.tenpinsmore.com under the “league” tab or by email at tenpins@q.com.

INDUSTRY NEWS from Green Bay GREEN BAY IS A BOWLING DESTINATION

19-YEAR-OLD WINS USBC QUEENS TITLE

Wisconsin has always been fond of bowling; Holler House, the oldest sanctioned bowling alley since 1908, is in Milwaukee. And while football is a major sport, Green Bay is now touting itself as a top destination for major bowling tournaments.

This year, Ashwaubenon Bowling Alley hosted the USBC Queens Tournament, a major championship of the world’s best female bowlers. July 2025 will be busy in Green Bay, where thousands of the top youth bowlers from across the country will participate in the Junior Gold Championships. This event is considered the largest youth bowling event in the world.

Seven of Green Bay’s centers will draw bowling enthusiasts for the competition. Additionally, all USBC youth members will have the opportunity to compete in the Bowling.com Youth Open Championships. To top off bowling in Green Bay in July 2025, the Professional Women’s Bowling Association (PWBA) finals will be televised at the Resch Complex. Green Bay is definitely building a name for competition and bowling.

Congratulations to Jillian Martin from Stow, OH, who won the 2024 USBC Queens title at Ashwaubenon Bowling Alley after seven straight strikes in her final match. Even more special, she is the youngest bowler to grab the title. “It means the world to me, just being able to go out there and show everyone that anything is possible, no matter your age and no matter who you are,” Martin said after her victory.

30 IBI July 2024

REINVENTING SAUCON VALLEY'S SOCIAL SCENE

Previously known as Revolutions, the Bethlehem, PA venue closed in 2019 but is set to reopen this summer under new ownership.

Renamed B Social, owners Kaypur Popat and Mike Patel envision it as a vibrant community hub. "We aim to transform B Social into an epic destination for social interaction, reflective of its name," Popat explains. The 47,000-squarefoot space, which previously housed a restaurant, two bars, 20 bowling lanes, a large arcade, a sports arena with expansive TV screens, and dual performance stages, has undergone significant upgrades. These include a new HVAC system, cutting-edge sound and video equipment, and stylishly reupholstered furniture.

"We're blending a unique mix of activities and ambiance to capture the essence of Lehigh Valley," says Patel. Their goal is to perfect this dynamic social space.

PLATNUM

GOLD

™

SILVER KIDS BOWL FREE ®

FUN BOWLING LEAGUES

TM

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.winwithp1ag.com GetAnswers@WinWithP1AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

US DESIGN LAB

Gary Smith

231.343.5317

www.usdesignlab.com gary@usdesignlab.com

US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.thewoweffect.com sales@thewoweffect.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

FUNOVATION

Sales Department

303.996.0294

www.funovation.com sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

32 IBI July 2024

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

www.newcenterconsulting.com ghartsho@yahoo.com

248.375.2751

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com Info@steltronicscoring.com

800.942.5939

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

www.brunswickbowling.com Info@brunswickbowling.com

231.343.2043

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

844.923.2695

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

859.285.7111

www.turfwayentertainment.com dwallace@turfwayentertainment.com

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

IBI July 2024 33

PREFERRED VENDOR LIST Food/Beverage KNOW NATURALS

Nick Zavakos

shop.knownaturals.com nick@knownaturals.com

843.475.5604

At Know Naturals, we are pioneering the future of bar culture with our premium hemp-derived consumables.

Call us today to elevate your bar's offerings and unlock new revenue opportunities.

SCHWAN’S FOOD SERVICE, INC.

Customer Service

888.554.7421

www.schwansfoodservice.com

As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.

SLRRRP SHOTS

Trent Killian

www.slrrrp.com tkillian@slrrrp.com

877.988.8673 ext. 5

The world’s most award-winning gelatin shots. SLRRRP’s pre-made gelatin shots are made with premium alcohol and plant based ingredients. With a variety of exceptional flavors and colors, there’s no better way for guests to celebrate at your center!

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza

310.693.5165

www.decibel-studios.com guy@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

34 IBI July 2024

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

PARTYWIRKS Sales Department 877.345.4012

www.partywirks.com sales@partywirks.com

Partywirks is more than an online booking software company for parties, events, lane reservations and leagues for your bowling entertainment center. Our easy-to-use, easy-to-manage multi-function system encourages upselling, helps generate future interest, and also allows your visitors to inquire, invite, share, learn, sign waivers, and shop online.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI July 2024 35

PREFERRED VENDOR LIST Redemption Supplies A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

FUN EXPRESS Sales Department 800.228.8884

www.funexpress.com Orders@funexpress.com

Fun Express is a leading B2B supplier of toys, novelties, giftware and premiums. We feature more than 40,000 items in our product line that range from traditional favorites to the trendy picks of today. We are pleased to offer the best value and product variety in the industry.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot Redemption is your best source for redemption prizes and retail merchandise. Sureshot is the complete package with excellent product selection covering all key categories, excellent customer service, very competitive pricing, and superior quality merchandise. Our newly enhanced website makes ordering easy with capabilities to access your invoices, tracking information and EPLs for each order online. For more information, call or email us now and join the Sureshot Family!

REDEMPTION PLUS

Mike Tipton

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Products that perform. Services that simplify.

Training TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

36 IBI July 2024

Classifieds

INTRODUCING

know

KNOW NATURALS Revolutionize your bar scene and create a brand new revenue stream with Know Naturals hemp-infused beverages and gummies!

A safe and reliable way to meet the rising demand for nonalcoholic products. Call us today to see if your business is eleigble for this unique and lucrative opportunity.

843-475-5604 www.knownaturals.com

Selling Bowling Centers Nationwide

CONNECTING BUYERS AND SELLERS SINCE 1979 Newest Centers SOLD!

Congratulations to New Owners: Lancer Lanes Cedar Rapids IA - The Winfrey Family Plaza Lanes Highland IN - Triple Shift Entertainment

www.BowlingIndustry.com

SIGN UP FOR IBI’S DIGITAL NEWSLETTER

IBI!

1-844-923-2695

GET FEATURED IN

IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800)255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EXPERIENCED MECHANIC NEEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters Salary and benefits determined by experience. E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800)255-6436 or jayhawkbowling.com

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

38 IBI July 2024

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

Our Business is Building Bowlers

& DELIVERING THEM TO YOUR CENTER

Have your best spring and summer ever!

Join the Kids Bowl Free program www.kidsbowlfree.com/centers

The end-to-end integrated Management, POS and Payments solution for bowling entertainment centers In a first for the bowling industry, QubicaAMF and Square have entered into a long-term partnership to deliver powerful, end-to-end management solutions for bowling entertainment providers.

With both systems working tightly together, you can deliver the right service for your guests in the right places throughout your business.

Far beyond just a technical integration, our partnership provides our centers with peace of mind. We are integrating our Conqueror X enterprise system to work seamlessly with Square’s Payments and POS technology and broader ecosystem to deliver more value to our customers and a platform for future growth.

Contact us today