2024 August Issue

August 2024 // Vol. 32

BOWL N' BEATS A Fresh Spin for Open Play

SEASONAL AND HOLIDAY STRATEGIES Operator insights that draw crowds

THE POWER OF ADD-ONS

Getting the most from party bookings

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Contents

August 2024 | Vol 32.8

Publisher’s Column

6

MUSIC MATTERS

BY STEPHANIE DAVIS

10

Competitive Strategies

SEASONAL AND HOLIDAY STRATEGIES THAT DRAW CROWDS

BY BRANDON WILLEY

Party Business

14

THE POWER OF ADD-ONS

BY CORRIE PELC

20

Cover

BOWL N’ BEATS TRANSFORMING OPEN PLAY

BY STEPHANIE DAVIS

26

10

Booze and Bites A BOWL AT THE BOWL

BY JACKIE FISHER

28

Proprietor’s Desk

BUILDING YOUR CENTER’S BRAND IDENTITY

BY STEVE CIESLEWICZ

30

Flooring

GET YOUR FEET ON THE GROUND

BY JOSE A. SEGARRA AND RANDELL H. THRASHER

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

ASSOCIATE PUBLISHER

Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL

Jackie Fisher

fisher@bowlingindustry.com

CONTRIBUTORS Steve Cieslewicz Stephanie Davis Jackie Fisher

20

Patty Heath Corrie Pelc Jose A. Segarra Randell H. Thrasher Brandon Willey

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com

4 IBI August 2024

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

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Publisher’s Column

MUSIC MATTERS

L

ive music, whether from a band or a DJ, is more important than you think. While everyone loves a good tune, recent stats show that Millennials, in particular, find it essential. Good music makes experiences memorable, and 70% of Millennials say they'd return to a place that features live music. Plus, bar and restaurant owners report that music can boost check averages by 5%-10% due to increased dwell time.

So, how are other venues embracing music? This month, we spotlight Bogart's Entertainment Center in Apple Valley, Minnesota. These innovative operators are redefining the bowling experience with their Bowl N' Beats program. A live DJ performs right above the lanes every Saturday night, transforming a traditional night out into something magical.

Chris Loth, the proprietor, shares how adding music has positively impacted his center.

Seasonal events are also crucial for business, and planning is key. Last month, we explored how holiday preview events boost company party bookings. In this issue, Brandon Willey shares tips on leveraging seasonal and lesser-known holidays for success. Willey shares information about menus, decorations, and creative approaches to maximizing the calendar to attract more guests and revenue. Also this month, we have a fresh take on "Booze and Bites” highlighting a trendy food item using ingredients you probably already have on hand. IBI takes a

6 IBI August 2024

spin on ways to incorporate bowls at the bowl, including a few easy recipes as inspiration.

Remember to check out our exclusive online content at www.bowlingindustry.com. This month, our friends at Redemption Plus discuss the importance of customer service in redemption centers and offer strategies for handling tricky situations. The experts at LAI Games also share how diversity in your arcade can boost profitability and keep guests coming back for unique experiences.

As summer winds down, we hope you've taken time to relax and recharge. A little chill time can help you power through the busy season ahead of leagues, events, parties, and more.

We at IBI love hearing from our readers! Let us know if your center has exciting news or updates to share with the industry.

•

– Stephanie Davis, Publisher & Editor stephanie@bowlingindustry.com

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Customer Service in Redemption

The Essential Mix of Coin Pusher Games

BY REDEMPTION PLUS

BY LAI GAMES

The redemption center plays a pivotal role in leaving a lasting impression on your customers, as it's often their final interaction before exiting your facility. To ensure a positive impression, it's crucial to maintain a clean, well-stocked, and attractive area. Attentive and proficient staff are key to this experience. Redemption Plus highlights several strategies, such as fostering a welcoming environment, understanding guest needs, and adeptly managing tricky situations, which are vital in encouraging repeat visits and upholding your business's reputation.

FROM BUDGET TO BRILLIANCE,

Strategically selecting and managing coin pusher games is essential for arcade success. These games, which are central to arcade entertainment, not only offer high earning potential but also appeal broadly to customers. LAI Games highlights how varied game mechanics and themes can significantly boost player engagement, ensuring that each visit is unique and memorable. Such diversity not only enhances an arcade's profitability but also ensures that guests return, captivated by the distinctive experiences provided by coin pushers.

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Competitive Strategies

By Brandon Willey

Seasonal and Holiday

STRATEGIES

T

Operator Insights on Crafting Unforgettable Experiences That Draw Crowds and Keep Them Returning

he holiday season is a golden opportunity for bowling entertainment centers to draw in crowds, create memorable experiences, and boost revenue. By leveraging the excitement surrounding the fall and winter holidays, centers can offer unique attractions and activities that keep families coming back for more. Here at LBX Collective, we polled some of our regular listeners and community members, and they came back with the following ideas to plan and execute successful seasonal events that will create cherished memories and ensure your center stands out during the holiday seasons, encouraging guests to return year after year.

Sourcing Decorations

IMMERSE YOUR GUESTS

Unleash Your Staff

One of the most effective ways to enchant families and ensure that your center becomes a must-visit destination during the holiday season is to transform it with immersive environments and decorations that capture the essence of the fall and winter holidays. For a haunting Halloween, transform your entertainment center into a spooky haunted atmosphere that offers thrilling experiences for guests of all ages. Use eerie lighting, fog machines, and sound effects to create a chilling environment. Add themed props like cobwebs, skeletons, and pumpkins to enhance the spooky feel. If your center caters to a younger audience, you can take a lighter approach with decorations like silly scarecrows or friendly ghosts. For the winter holidays, turn your center into a magical winter wonderland. Decorate with twinkling lights, artificial snow, and ornaments that invoke the seasonal spirit. Set up a Santa's grotto where children can meet Santa Claus and take photos or build a little elf village that your younger guests can explore. The goal is to create a warm and festive environment that encourages visitors to feel the joy and wonder of the holiday season and gives them a reason to return. Creating these immersive environments, however, requires careful planning and execution.

10 IBI August 2024

• Plan Ahead: Plan your decorations well to ensure enough time to source everything.

• Budget Wisely: Set a budget for decorations and look for costeffective options that don't compromise quality.

• Local Vendors: Support local businesses and build community relationships by sourcing decorations from nearby vendors.

• Reuse and Recycle: Invest in budget-conscious but highquality decorations that can be reused for multiple seasons.

Look for items that can be easily stored and repurposed.

• Encourage Input: Incentivize staff to share their ideas and suggestions for decorations and activities. This can lead to fresh concepts that enhance the overall experience.

• Engage Your Team: Involve your staff in the design and decorating process. Their enthusiasm and creativity can contribute to a more authentic and enjoyable setup.

• Assign Roles: Divide tasks among staff members based on individual strengths and interests to ensure a smooth and efficient setup process.

Competitive Strategies ENHANCE YOUR MENU

Themed food and beverage offerings are crucial to filling your guests with the holiday spirit. They should complement the seasonal atmosphere you've created and provide a sensory experience that evokes nostalgia, excitement, and a feeling of celebration. When your guests see and taste your seasonal specialties, it will enhance their overall experience, making their visit more memorable.

Fall Delights

• Spooky Snacks: Satiate the sugar high with fall treats like jack-o-lantern caramel apples, pumpkin spice donuts, and ghost-shaped cookies.

• Themed Drinks: Offer concoctions like Cauldron Brew (a green punch that can have an alcoholic option), pumpkin spice lattes, and hot apple cider.

Winter Joy

• Festive Treats: Delight guests with gingerbread cookies, peppermint bark, and cupcakes or brownies decorated with snowflakes or snowmen.

• Seasonal Beverages: Warm up visitors with hot chocolate topped with marshmallows, eggnog, and mulled wine for the adults.

Consider partnering with local vendors to add a unique touch to your seasonal offerings. This supports the community and brings unique flavors to your existing menu.

Find Local Talent

• Research: Look for local bakeries, cafes, and specialty food vendors that offer high-quality, budget-conscious seasonal items.

• Networking: Attend local food fairs and farmers' markets to discover potential partners and build long-term relationships.

Start small and get to know them and their operations.

Finding the Right Partners

• Local Talent: Reach out to local artists, bakers, and craftsmen with a reputation for quality and creativity. Attend local art fairs, craft shows, and community events to discover potential collaborators.

• Community Involvement: Contact local trade schools, art studios, and community centers to find talented individuals who can contribute their expertise to your workshops.

Creating Collaborative Experiences

• Custom Workshops: Work with your partners to design workshops that fit the holiday season theme and showcase their unique skills. For example, a local sculptor could lead a pumpkin carving workshop, while a local pastry chef could teach a cookie decorating class.

• Promotion: Promote these collaborations through your marketing channels, highlighting the expertise of your guest instructors to attract more participants.

Enhancing the Visitor Experience

Collaborate on Menus

• Interactive Elements: Ensure that the workshops are interactive and hands-on, allowing participants to engage with the activity fully. Provide all necessary materials and create a welcoming environment.

• Co-Branding: Highlight the partnership in your marketing materials to draw in both your regular customers and fans of the local vendor.

• Learning Opportunities: Emphasize the workshops' experiential aspect, allowing participants to learn new skills and techniques from professionals.

• Custom Creations: Work with local vendors to create exclusive event items. This can include custom-decorated snacks and signature drinks that aren't available elsewhere.

Promote Local Offerings

• Marketing: Use social media platforms and in-center signage to promote your menu's unique, locally sourced items.

• Events: Host tasting events or meet-and-greets with local vendors to engage your guests and create a buzz around the new seasonal offerings.

CREATE CRAFTY WORKSHOPS

Interactive workshops add enriching and enjoyable experiences to your holiday experiences, particularly appealing to families and groups. They offer a hands-on way to celebrate the season together. Collaborating with local artists and experts can enhance the quality of your activities and create unique, memorable events that keep guests coming back year after year.

12 IBI August 2024

Planning and executing successful seasonal events require creativity, careful planning, and a focus on creating memorable experiences.

By incorporating holiday-themed decorations, having novel food and beverage offerings, providing interactive workshops, and building community partnerships, you can create seasonal experiences that attract and delight families enhancing the guest experience and building a loyal customer base that returns season after season.

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment. Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

Party Business

The Power of

ADD-ONS

Getting the Most Out of Birthday Party Bookings

W

elcome to a world where the ordinary becomes extraordinary, and every party package becomes a potential goldmine! As an entertainment host, you are uniquely positioned to transform a simple party booking into a spectacular event that boosts guest satisfaction and your bottom line. While basic packages serve their purpose, incorporating a variety of interesting add-ons enhances the customer experience while simultaneously enhancing your revenue streams.

Most centers offer one or two basic party packages to keep things simple for people booking the party. However, by providing various party package add-ons, you can turn that basic package into a unique experience for guests and even more revenue for your center.

Focus On Food

One of the most accessible add-ons a bowling center can offer for parties is different food options that are not part of the basic party package.

"Food is one thing that almost every center can offer above and beyond a basic pizza or hot dog," says Mike Monroe, CEO of marketing firm First Frame Bowling. "Utilize your menu and think outside the box." Monroe suggests offering food items like baskets of the usual party fare along with sliders.

Slider options are always fun because you can put them on a tray and make them look fun and exciting.

14 IBI August 2024

Over at Jake's Unlimited in Mesa, AZ — an FEC offering bowling, laser tag, carnival rides, and virtual reality — their basic party package includes the same unlimited food options for all guests.

However, the FEC offers dessert addons that can replace a standard birthday cake or cupcakes through Jake's Sweet Shoppe.

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"We can do ice cream cakes or ice cream cupcakes," explains Bryan Maxwell, president of brands. "We have a bundle package that includes these big, colossal desserts, like the big cookie with ice cream scoops for the birthday star. That's been a great revenue generator for us, but it also takes the headache away from the parents having to bring in a special dessert. We already have it here; it's ready for them."

Adding Passes & Experiences

Bowling centers and FECs offering different attractions can be excellent party add-ons. Monroe says other experiences, such as an arcade, laser tag, miniature golf, or bounce house, can enhance a party experience. "Anything that you can add on that's going to be fun and supervised for the kids, absolutely you want to put that on," he added.

For those extra experiences, Maxwell suggests offering a "fast pass" as a party-all-on so partygoers can jump the line. He also mentions parent passes, which they offer at Jake's Unlimited.

"You have that awkward moment where you're throwing a party for your son or daughter, and the parents are showing up. Do you expect them to pay, or are they expecting you to pay?" Maxwell explains. "My son was the sales director here, and he came up with the idea of the parent pass package, which is for one price we'll give them ten free parents coming in. So they can pay one bulk rate to add on those parents and neither of them will have that awkward moment when they show up."

Offer Something Others Don't

With so many options for birthday parties, bowling centers, and FECs have a lot of competition. The key is to offer something the others don't. "Realize that it is a service to the customers to educate them on what's available and to give them options to make that party their own," he continues. "We come up with the base packages, but there are other things that they may be interested in doing that they don't know are available unless we offer those to them."

16 IBI August 2024

For example, Monroe suggests looking outside the center for local talents, such as DJs, magicians, and face painting.

"There's always something you can find locally," he adds.

Monroe also says offering an organized and prepared party host as partygoers arrive is very important. "Just showing organization means 'Hey, we've got you, don't worry about it!'" he explains. "Mom and Dad want that warm, fuzzy feeling that they were taken care of in the booking process.

And then when they're there, they see that the tables are already set up (and) they see the party host."

And with the party marketing slogan of "Leave it all to us," Jake's Unlimited tries to make the process as easy on parents as possible. For example, they even offer premade goodie bags as an add-on.

"Honestly, what's important in all of it is to train your sales reps and your party servers that they're not selling to the customer — they're educating them on what's available to make the party the best it can be," he continues. "Parents like to be able to personalize the party for their kid and the other participants at the party. They need us to let them know what's available."

In a landscape brimming with choices for birthday celebrations, the real magic lies in crafting an unforgettable experience that resonates uniquely with each guest. As Monroe aptly puts it, "It's not just about selling; it's about creating a narrative of fun and ease that intertwines seamlessly with the event."

For bowling centers and FECs, these tailored add-ons are not merely extras—they are the elements that transform a standard gathering into a memorable fiesta. Remember, the key to maximizing bookings and revenue lies in offering something unique that turns a routine party into the talk of the town.

•

Corrie Pelc is a journalist and freelance writer covering the business of recreation and entertainment.

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Shorts

EXPANSIONS, OPENINGS & NEW BEGINNINGS NORTH OF THE BORDER – CANADA Alberta, Canada, welcomes a new FEC in Red Deer. The Boardwalk on Gaetz Entertainment Centre is set to feature laser tag, duckpin bowling, a dark ride, an arcade, and a party room. The laser tag arena can be rented, and games in the arcade include redemption games, VR machines, and a 7D experience. A restaurant is on-site, and parties and events can be booked for groups of varying sizes.

Splitsville, found at Downtown Disney in Anaheim, CA, is setting down roots in Ottawa this fall. Living up to its luxury standards, the 25,000-square-foot facility will have 18 bowling lanes, interactive bowling games, laneside food and drink service, and comfortable seating. There will also be a state-of-the-art arcade featuring arcade classics and VR technology, pool tables, and much more.

This location is the 13th in Canada, with four in the U.S.

FROM THE UK TO INDIA

Lane7 has been part of the UK entertainment scene for 11 years, opening its first boutique bowling venue in Newcastle and subsequently opening 13 more spots in Edinburgh, Liverpool, Manchester, Bristol, and Bath. This success now points to three more locations, two coming back to Newcastle and a third at a location yet to be announced. Lane7 sites are a vibrant hub of activities, including premium bowling, golf, shuffleboard, darts, beer pong, arcades, and a pool hall.

India’s entertainment destination brand, Shott, has opened a large FEC with multiple attractions in Hyderabad. The 20,000-square-foot location features bowling, laser tag, and over 40 arcade games. The venue can host bespoke party banquets and has a restaurant and bar. Shott plans to open more venues in Mumbai and Delhi.

FLIGHT 509 IS READY FOR TAKEOFF

The newest FEC and the largest in Spokane Valley, WA, is ready for kids, adults, and lots of fun. The owner, Tim Homer, was inspired by his job as a pilot, thus the brand Flight 509. The FEC has a multi-level laser tag arena, ropes course, arcade with 50 games and prizes, Ballocity (an indoor playground), zone bumper cars, a ninja warrior course, four lanes of mini bowling, and a VR Omni Arena. There is also a restaurant with a full menu and alcoholic drinks for adults.

DUCKPIN KEEPS MOVING WEST Gilbert, AZ, looks forward to sprucing up its Heritage District with a combined duckpin bowling and arcade facility adjacent to The Park. The park opened in 2022 and offers a full bar, games, an enclosed dog park, and live music. The project is scheduled to open at the end of the year. The key is intertwining activities that complement each other and further accommodate patrons waiting for other restaurant dining in the district.

PINSTRIPES IS BUSTING OUT ALL OVER

Pinstripes is opening its second Florida location in Orlando- the first location is in Miami. This new spot is an over-30,00-square-foot, two-story venue, including a restaurant, 16 bowling lanes, two outdoor patios, and four private event spaces. There are also four indoor and outdoor bocce courts. This location will take advantage of Orlando being a top convention destination, pledging that over 1,000 events will take place within Pinstripes’ first year of operation. Pinstripes founder and CEO Dale Schwartz shared that the brand has 16 open venues in 10 states, with the potential for at least 150 total locations domestically.

18 IBI August 2024

SURF CITY HIGH FIVES A NEW FEC

High Tide and Good Vibes will be making Surf City, NC, its home with 16 bowling lanes, an arcade, a two-story laser tag arena, an overhead ropes course, and a three-level indoor interactive play tower for younger kids. Plans also call for a restaurant and bar.

The opening is anticipated for the summer of 2025.

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Cover Story

BOWL BEATS N'

Minnesota Center Innovates with A Fresh Spin on Open Play

By Stephanie Davis

L

ocated in Apple Valley, Minnesota, just south of St. Paul, Bogart's Entertainment Center isn't just another bowling alley; it's a comprehensive entertainment hub redefining what it means to enjoy a night out. Acquired in 2018 by Alan Loth, Scott Koecheler, and Chris Loth, this 24lane center underwent extensive renovations to update and modernize the facility.

Beyond its bowling lanes, Bogart's boasts an ample event space, outdoor activities, including sand volleyball, and seasonal offerings at its lively outdoor bar, making it a unique venue in the St. Paul suburb with a population of 55,000. The 8,000-squarefoot multipurpose room accommodates up to 500 guests for events like live music shows, dueling pianos, and various private functions. "We get a great variety of guests attending our live entertainment shows from Baby Boomers to Gen X, whether they are following their favorite performers or come to appreciate the unique and extraordinary entertainment experience we are striving to deliver," said Chris.

A standout addition to Bogart's repertoire is its Bowl N' Beats program, introduced in late May 2024 to boost open play attendance during Minnesota's warm weather months and expose the center to new guests, specifically young Millennials and Gen Z. Bowl N' Beats transforms the traditional bowling experience by incorporating a live DJ who performs directly above the bowling lanes every Saturday night from 9 p.m. to midnight. This innovative concept merges the energy of a nightclub with the casual, fun atmosphere of bowling, creating an interactive experience that appeals to both avid bowlers and those looking for a unique night out. "We're bowlers at heart, so we like to find unique ways to offer bowling as part of the overall experience," mentioned Chris.

20 IBI August 2024

A classic band takes the main stage at Bogart's.

"Our marketing team, always looking to blend our live entertainment offerings with our bowling roots, brainstormed this unique concept," explains Chris. He credits his wife, Andrea, a marketing team member, with planting the seeds for the initial concept, and then the team ran with it. The four-person marketing team initially considered using their large multipurpose room but opted to enhance the bowling experience directly by bringing more action to the lanes.

Since its launch, Bowl N' Beats has seen growing attendance and increased Saturday night foot traffic. "We've seen a 30% increase in bowling sales alone," Chris notes, highlighting the positive reception from the community. The center does not charge extra for the DJ experience, maintaining its standard Saturday night rates. The feedback from guests has been overwhelmingly positive, with many expressing their enjoyment of the interactive and lively atmosphere. The center allows music requests through social media, further engaging its audience and personalizing the experience. Special lighting effects create a distinctive "moonlight ambiance," distinguishing Bowl N' Beats nights from regular operations.

Cover Story "Guests like to make requests, so we have them do so through our center's Facebook page that the DJ follows.

We put flyers in the settee area with a QR code to our Facebook page so they can make requests from there. This alone creates additional conversation online, with followers asking, "What is this Bowl N' Beats?" said Chris. The center also includes another QR code on the flyer with the DJ's Venmo account so guests can easily tip if they choose to.

Bogart's collaborates with experienced DJs who add professional audio setups over the lanes, enhancing the ambient experience.

Chris recommends looking for someone with a solid social media following and reviews. Bogart's pays its DJs competitively, typically $100 per hour, for the three-hour event.

Bowl N' Beats is promoted using in-house signage, a modern and regularly updated website, and a strong presence on social media platforms like Facebook, Instagram, X, and Google Business. This marketing effort helps draw in guests who, on average, fall in the 35-and-under demographic.

Because Bowl N' Beats is marketed as a premium experience, Bogart's does not discount their food and beverage offerings.

Instead, they feature elevated, specialty cocktails in alignment with their usual philosophy of not delivering the lowest prices in town but providing the best experience. Chris noted that one drink the center regularly offers is a different type of mule each month, which has been very popular. "When other patrons see people walking around with a special mule glass, they take notice and want to try one," said Chris.

Chris stresses the importance of using quality pictures and videos. "It's important to share what's happening at the event through your social media and website. It will help your program grow and show the new things you have going on.

You don't need to hire an expensive firm; instead, use your social media platforms to find local individuals passionate about photography and videography. You may surprise yourself and find one of your regulars is just that person you are looking for." The Bogart's team posted on Facebook and Instagram about new opportunities for their marketing team and received a great response. Chris feels lucky to have found people who do a dynamite job and were looking to hone their skills while working as freelancers or part-timers.

Chris recommends thorough planning and community engagement for other centers considering similar initiatives.

"Your program doesn't have to be perfect, especially in the beginning. You can adjust as you move along. Each week, our team meets to see what we can do to improve the program for our guests and staff. We keep tweaking what we do and improving."

Reflecting on the program, Chris advocates for continuous innovation, "You have to be willing to step outside your comfort zone and try new things, even if they might initially make you uncomfortable." One key to Bogart's success is their willingness

Dueling pianos is a favorite.

to innovate and adapt, ensuring that each offering aligns with their mission of unique and extraordinary entertainment experiences and the center's operational capabilities.

"We sit down as a team regularly and see where we're weak or where we can improve. Everyone offers input on what we can do to boost a weak spot. We regularly ask ourselves, 'What do people want? Who do we target with the offering we're developing, and how do we reach them?'" Getting away from the daily grind to work on the business, not just in the business, opens the flow of creative juices. "Live music was new to us when we bought the center. We had to get comfortable with it over time. Music is a big part of our entertainment mix, and guests have responded tremendously." Chris's advice is to make yourself uncomfortable and not be afraid to do something even if you might fail.

Bogart's Entertainment Center has turned the classic bowling center vibe on its head, morphing into a thrilling nightlife hotspot that draws in crowds from all walks of life. With a dash of creativity and an intelligent strategy, traditional centers can rock the competitive entertainment scene today, bringing in new guests and giving a reason for others to return more frequently.

TOP TIPS FOR OTHER VENUES: • Continuously work on improving your programs based on guest and staff feedback.

• Think through the logistics carefully with your entire team to ensure smooth execution.

• Evaluate your AV system and consider upgrades to enhance the atmosphere.

• Find professional DJs who align with your brand and have a solid social media presence.

• Regularly assess the need for security to maintain a safe environment for guests.

• Master the art of delegation. Handling every detail alone is a monumental task. By embracing a team approach from concept to execution, your program will be easier to manage and more successful.

•

IBI August 2024 21

Inside Line

Meet Ryan Borton

By Stephanie Davis

"Inside Line" features a team member from one of our industry partners. It's intriguing to discover more about the individuals who drive success at their companies and within the industry.

This month, we chatted with Ryan Borton, CEO of Funovation.

IBI: How long have you been with Funovation?

What is your current position?

Ryan: I stepped into the family entertainment industry with Funovation, starting as the sales director in May 2015. My first event was attending the International Bowl Expo. By early 2016, the ownership group offered me the position of CEO. I officially took the helm in June 2016 and have been leading Funovation ever since.

IBI: What makes Funovation unique?

Ryan: We are unique in that Funovation was born out of the desire to delight people by creating fun and exciting attractions while being highly profitable for the operator. Our framework for accomplishing this is to create heart-pounding, addictive attractions that require brain and brawn. Our attractions are designed to get players through as quickly as possible and thus create a fast ROI for the operator.

IBI: What new things are happening at Funovation?

Ryan: We're introducing the Infinite Laser Challenge™, our latest attraction. This small footprint attraction ushers in the next generation of laser mazes by enabling every laser beam around the room to move during gameplay. We just installed our first one in South Korea and will have our first U.S. location installed shortly. Much like the dynamic gameplay, the Infinite Laser Challenge attraction game offerings will change continuously, too. Walking into this attraction isn't like any other laser attraction you've seen before! We are also developing a new product that we hope to share with the market soon. Stay tuned!

IBI: What new trends do you see emerging going through 2024?

Ryan: The trend I see emerging in family entertainment is providing entertainment that people cannot do at home. I see attractions being taken out of facilities because people can do them at home. "Family entertainment" has been changed to "location-based entertainment."

IBI: Tell us about the FUN Conference.

Ryan: Absolutely, we just had our third annual FUN Conference in Colorado, www.fecfun.com, which was a tremendous success. The FUN Conference is a three-day event that provides a good mix of growth and networking opportunities, along with education and, of course, fun. Attendees learn from knowledgeable leaders in the industry. We have a wide range 22 IBI August 2024

of sponsors from different areas of the industry who share decades of knowledge. Our conversations are collaborative.

We are there to listen and facilitate, not just to talk to you. This conference is an opportunity to connect with industry veterans and other like-minded operators.

IBI: What do you like most about your job?

Ryan: The people—the people I work with, our customers, and fellow suppliers. This is the first industry I have worked in where customers come to your tradeshow booth and give you a hug.

The family entertainment community is welcoming and willing to share what it takes to be successful.

IBI: What strategy do you employ to keep you organized and on-task?

Ryan: I utilize an "E-list." This is an execution list that I prepare on Fridays for the upcoming week. It includes things that I plan to accomplish. I can add to the list, but it prepares me for the week ahead and is ready for me on Monday morning so I can start the week strong.

We also have a Vivid Vision, a plan that helps drive the company's direction.

IBI: When you're not working, how do you like to spend your time?

Ryan: I coach two competitive soccer teams for the Colorado Ignite Soccer Club and have the privilege of coaching my son and daughter. If I am not doing that, I watch football on Sunday and cheer on the Raiders.

One of Ryan's passions is coaching his daughter's soccer team.

IBI: What would our readers be surprised to learn about you?

Ryan: I skipped Kindergarten.

Ryan and his son off the soccer field.

IT PAYS TO BE A READER AND ADVERTISER OF IBI...

INTERNATIONAL BOWLING INDUSTRY MAGAZINE IS GIVING AWAY $30,000 TO BOWLING OPERATORS & Writing Checks to Our Advertisers!

As Part Of IBI’s 30-Year Anniversary, We’re Rewarding Our Readers And Advertisers With A Big Money Giveaway

Sponsored in part by Bowling Business Builders International

Shorts

DUCKPIN BOWLING IS EVERYWHERE Tenpin bowling is widespread; its squatty cousin, duckpin, has stayed more concentrated in the U.S. in and around the eastern seaboard, starting in Maryland and Massachusetts as early as the 1890s. The saying, "Go West young man, go West!" has set duckpins in motion, and now they compete with their 10-pin cousins.

INDIANA Downtown Fort Wayne is growing, and The Pearl, a seven-story, inviting, mixed-use building, offers the entertainment the community seeks. Restaurateur Johnny Perez is opening Ducky’s, an up-scale American-style restaurant with eight lanes of duckpin bowling for all ages. “We want it to be a place where you can bring your kids to play but still feel it’s of a high enough caliber that you want to hang out and eat there yourself,” says Perez.

TEXAS Xtreme Jump Adventure Park in Temple has recently expanded its entertainment offerings by introducing duckpin bowling. This unique bowling experience with smaller, lightweight balls is perfect for players of varying skill levels. The park’s six lanes allow up to eight players per lane, ideal for groups and families.

WISCONSIN The first duckpin bowling balls were tossed during the groundbreaking ceremony in Beloit for Henry Dorrbaker Pub and Play Center, which will feature games, food, drink, and other entertaining attractions such as minigolf and arcade games. The center’s name reflects a bit of Beloit history: Henry Dorrbaker owned the city’s first bowling alley, which was established in 1899 in downtown Beloit.

ACROSS THE POND – UK King Pins, a new tech-infused bowling FEC, has opened its doors in Manchester, Arndale, the second Kin Pins in the Manchester area. The venue offers 12 lanes of tenpin bowling, eight lanes of duckpin bowling, two karaoke party rooms, and an arcade with the latest games. Further, patrons can enjoy American-style pool, shuffleboard, batting cages, and ice-free curling. At this location mini-golf, darts, and a shooting range will be featured at King Pins for the first time.

24 IBI August 2024

SPARK! THE INDUSTRY’S FIRST AND ONLY IMMERSIVE INTERACTIVE BOWLING EXPERIENCE. Spark is bowling’s hottest attraction—totally addictive, multisensory, interactive, one-of-a-kind, next-level bowling. See for yourself: scan the QR code or visit brunswickbowling.com/spark to immerse yourself in Spark, another game-changing innovation from Brunswick.

LEARN MORE

©2024 Brunswick Bowling Products, LLC. Form #0523-02

Booze and Bites

A BOWL at the BOWL Rolling Into a Top Menu Trend

D

ive into the latest craze sweeping through dining spots nationwide—food bowls!

These delectable dishes begin with a hearty base like grains, starches, or lush greens. They're then topped with a perfect portion of lean protein—say, grilled chicken or beans for a vegetarian twist— garnished with an array of veggies, zesty dried fruits, crunchy nuts, and a drizzle of an inventive dressing. The possibilities are as limitless as your imagination, making "bowlification" the next big hit for your menu.

WHY BOWLS ARE A GAMECHANGER FOR YOUR MENU

Get ready to ride the bowl wave! This isn't just a passing trend; food bowls have been winning hearts since 2016, even catching the attention of the Wall Street Journal. Brands like Chipotle and Cava have shown that today’s diners love meals that are not only tasty and visually appealing but also highly customizable. According to culinary guru Mike Coble, “Today’s diners relish smaller protein portions alongside a bounty of veggies and legumes.” Bowls make it easy to create balanced, portion-controlled meals, perfect for health-conscious customers or those with dietary restrictions.

EFFICIENCY AND PROFITABILITY ALL IN ONE BOWL Bowls aren't just a hit with customers—they can be a smart move for your business, too. Offering food bowls can dramatically cut food costs and reduce waste by allowing you 26 IBI August 2024

to use a core set of ingredients across multiple dishes. This streamlined approach means quicker prep times and simpler inventory management, speeding up service and reducing spoilage risks.

Even better, bowls are typically high-margin items. Market them as customizable and healthy options to attract a diverse customer base and significantly boost your bottom line. By highlighting these high-profit bowls on your menu, you can enhance revenue even further.

Think of your menu as a canvas ready for a trendy makeover.

Turn popular dishes into bowl versions to stay ahead of dining trends. Imagine transforming a traditional breakfast burrito into a vibrant Huevos Rancheros Bowl. It's a surefire way to keep your offerings fresh and exciting while boosting your business’s efficiency and appeal.

READY TO ROLL WITH THE TREND?

Here are a few easy recipes to get your creative juices flowing. If you’re feeling energetic, you may also want to take a quick field trip to your local Chipotle location for inspiration.

GARDEN CHICKEN BOWL

Booze and Bites

This bowl uses a fresh, salad-like approach with mixed greens and grilled chicken. It's perfect for a lighter meal but remains satisfying with creamy avocado and a herby yogurt dressing.

• Base: Mixed greens (a lighter option compared to grains) • Protein: Grilled chicken strips

• Veggies: Cherry tomatoes, cucumber, red onion, steamed broccoli • Toppings: Avocado slices, shredded carrots

• Dressing: Herby yogurt dressing • Garnish: Chopped fresh herbs (like parsley or cilantro)

SOUTHWEST BEEF BOWL

This bowl uses the bold flavors of the Southwest, with a seasoned meat base that complements the zesty cilantro lime rice. The chipotle mayo or lime brings a tangy note to the bowl, while corn and tomatoes add sweetness and freshness.

• Veggies: Corn, cherry • Base: Cilantro lime rice tomatoes, red onion • Protein: Ground beef (or ground chicken), cooked with taco seasoning • Toppings: Shredded cheddar cheese, diced avocado

• Dressing: Chipotle mayo or a squeeze of fresh lime • Garnish: Fresh cilantro

ASIAN-INSPIRED CHICKEN OR BEEF BOWL

This bowl features marinated chicken or beef as the star protein, with a nutritious base of brown rice.

Broccoli and a soy-sesame dressing add Asian flavors, making it a delicious and filling option.

• Base: Brown rice • Protein: Marinated chicken or beef strips (using soy sauce, sesame oil, and a hint of ginger)

• Veggies: Steamed broccoli, red onion, bell peppers, cherry tomatoes • Toppings: Sesame seeds, sliced green onions

• Dressing: A light soy-sesame dressing

HEARTY BEAN BOWL – VEGETARIAN OPTION

Focusing on beans as a high-protein, fiber-rich option, this bowl is hearty and filling. The combination of black and kidney beans seasoned with warm spices pairs nicely with the fresh crunch of bell peppers and lettuce, topped with a vibrant salsa for a little kick.

• Base: Brown rice • Protein: A mix of black beans or kidney beans seasoned with cumin and chili powder

• Veggies: Steamed broccoli, red onion, and bell peppers • Toppings: Sliced jalapeños, shredded lettuce

• Dressing: Salsa • Garnish: Chopped green onions

CHEERS TO SHARING Why Giant Fishbowl Cocktails Are the Toast of the Town Giant cocktails are taking the bar scene by storm, turning ordinary outings into epic adventures. These aren't just drinks; they're full-blown party starters. Imagine sipping from a massive fishbowl while a rubber duck floats past or staring down a smoking tiki god perched atop your Mai Tai. These monster mixes are as Instagrammable as they are gulp-worthy, and they're all about making your night out with friends truly unforgettable.

FISHBOWL FUN FOR EVERYONE: Typically crafted in oversized bowls,

these vibrant concoctions blend spirits, liqueurs, and a rainbow of fruit juices, garnished with everything from fresh fruit slices to colorful candy. This trend isn't just about upscaling the beverage volume—it's about creating shareable moments that bring people together.

SOCIABLE SIPS LEAD TO BUZZING BARS: These mammoth drinks do more than quench thirst; they streamline service and ramp up sales, making bar scenes buzzier both offline and online. With giant cocktails, staff can whip up big batches faster, allowing more time for creativity and interaction, which translates to quicker service and happier customers. And when those giant drinks hit social media? Hello free viral marketing!

BIG ON PRESENTATION, BIG ON FUN: The giant drink trend is all

about the presentation. From quirky containers to extravagant

BOOZE

garnishes, each element is a chance to wow your patrons and make their experience memorable. It's not just about drinking; it's about sharing a unique moment that could be the highlight of their night. Whether it's a beach-themed party pitcher or a spooky Halloween cauldron, these drinks are about having fun and making memories.

Giant cocktails are turning heads and lifting spirits, proving that when it comes to making a night out special, bigger really can be better!

SCORPION BOWLS: A staple in tiki bars, the Scorpion Bowl is a potent mix of rum, vodka, fruit juices, and often an exotic blend of spices and flavors. It's typically served in a large bowl with long straws and has a dramatic presentation, sometimes even including flames.

MOJITO BUCKETS: Taking the classic mojito to a new level, buckets

•

are filled with the traditional ingredients of rum, mint, lime, sugar, and soda water, scaled up to serve several people at once.

IBI August 2024 27

From the Proprietor’s Desk

Building Your Center's

BRAND IDENTITY Branding Is Your Secret Weapon In A Competitive Marketplace with Steve Cieslewicz

B

randing isn't just for the big players like Dave & Buster's; every bowling center, including yours, has a brand. Branding is the identity that shapes how your customers perceive you, encompassing everything from the ambiance to the services you offer.

What's your brand like?

Identifying Your Brand

Start by assessing what makes your center unique. How many lanes do you offer? What's the size of your kitchen or snack bar? Do you have a full-scale game room or just a claw machine? Maybe you have a banquet hall or outdoor activities. Understanding these features helps position your brand in the marketplace

Branding Exercise

BRAND

BUILDING BLOCKS

Try this quick exercise: grab a pen and paper and write down the first brand that comes to mind for each: soda, beer, wine, pizza, Mexican food, Chinese food, fast food, and various entertainment options. What brands came to mind? Coke or Pepsi? Bud Light or Miller Lite? These responses reveal what draws you to specific brands: quality, service, or popularity.

Analyzing why you prefer these brands can offer insights into shaping your center's brand. I always encourage operators to ask their employees for feedback as well. Gathering as much information as possible will help you clarify what you want your brand to look and feel like.

BRAND RECOGNITION

Building Your Brand

Believe it or not, 73% of shoppers prefer buying from brands known for excellent customer service. Nailing that friendly, personalized service can turn a one-time buyer into a repeat customer (Curatti).

Creating a brand takes time and effort. Once you establish it, the next step is marketing. While most centers may not have the budget for a massive campaign, there are costeffective strategies you can employ. In our center, we use our logo creatively on birthday glasses, hats, T-shirts, jackets, sweatshirts, bumper stickers, bowling balls, pens, minikegerators, can koozies, and more.

We also leverage social media, billboards, local newspapers, and even sponsor a golf hole at a local course. We choose various marketing channels to keep our approach fresh.

Affordable Marketing Tips

Consider starting with small, manageable steps like enhancing your digital menu boards or distributing branded pens.

Remember, the most cost-effective marketing tool is word of mouth. Encourage your satisfied customers to share their 28 IBI August 2024

Keeping your brand consistent across all platforms could bump up your revenue 23%. When your brand looks the same everywhere, it's easier for folks to spot and remember you, which can sway their buying choices (Forbes).

COMPETITIVE EDGE

Branding is your secret weapon in a crowded market when you make your offerings stand out by packing them with personality!

You're more likely to draw in customers and keep them than businesses that don't put effort into branding.

CUSTOMER ACQUISITION

CUSTOMER LOYALTY

A whopping 89% of consumers stick with brands that reflect their values. That's why it's crucial to communicate what your brand stands for, forging stronger bonds with your audience (SmallBizGenius).

experiences on social media. This not only builds your brand but does so authentically and sustainably.

By reflecting on what attracts you to other brands and applying those principles to your center, you can craft a brand identity that resonates with your community and stands out in the competitive FEC industry. These are just a few ideas to help build your brand; I hope this helps you get the ball rolling.

•

Flooring

Step Up To

HEALTHIER FLOORS

By Jose A. Segarra and Randell Thrasher

Choosing the right materials

For the past few months, we have focused on seven points to consider for successfully designing and choosing materials for your floors: design, functionality, performance, health, sustainability, maintenance, and return on investment. This month, we focus on HEALTH.

W

reconcile the bank account when we score a deal for the latest designer floor that looks great and has an excellent price tag.

What part of our mind asks if the raw materials utilized on these floors were sourced responsibly? Maybe none.

The most obvious display of unhealthy floors can be seen when stepping into environments where the floors don't look clean. Part of it can be blamed on the maintenance programs in place, but often enough, we can link this directly to the flooring surface itself. In a previous issue, we discussed flooring performance and the importance of choosing the right materials for each area depending on functionality.

Historically, we have been exposed to buildings that we innocently inhabited — where we grew up, where we got educated, where we worked or went to have fun and a good family time — without ever asking if Polybrominated diphenyl ethers or chromated copper arsenic, or maybe formaldehyde, or asbestos, or phthalates are filling the air that we breathe.

For many building materials, these substances have constituted their recipe, but modern Public Health stats will show how the effects of such chemicals have caused severe health concerns. What if that could have been prevented?

hen most people think of health, the last thing that comes to mind is looking down at the floor they are stepping on. However, being in the flooring business, we have a different perspective. Healthy floors are essential for maintaining a clean and hygienic environment and promoting the health of people, property, and the Planet.

The right material will allow you to set the appropriate maintenance to ensure the floor is free of dust, dirt, allergens, food residue, and other agents that can soil your floors and sometimes dwell in them for a long time. I say "in them" because, unbeknownst to many of us, our floors have plenty of room (texture, crevasses, porosities, etc.) where unwanted soil will deposit and stay, creating unhealthy airborne substances.

Most people use harsh chemical cleaners to disinfect floors, which promise to eliminate nearly all germs. However, these products can leave behind residues and emit fumes that may harm your health and your staff and patrons. To reduce these harsh chemicals, consider using flooring materials that are easier to maintain and can be effectively cleaned with just simple cleaning agents or plain water.

Beyond cleaning, though, have you ever thought about how your beautiful floors were manufactured? Our architectural minds will lead us to choose the most beautiful surfaces for our bowling centers, and our financial minds will happily 30 IBI August 2024

When selecting a flooring surface of your liking, after you have determined that it fits the performance requirements and contributes to the functionality of your environment, don't forget to expand your research to how the product was made. Sustainability is at the core of many manufacturers who will spare no expense to have their products tested and verified with recognizable labels like the Declare program, which provides data on raw materials, processes, impacts, and end-of-life options for the materials they produce.

Also, getting HPDs (Health Product Declarations) and EPDs (Environmental Product Declarations) from websites or by contacting your manufacturer should be easy.

By following these tips, you can maintain healthy floors that are visually appealing and contribute to a clean and healthy space.

•

Jose A. Segarra and Randell Thrasher are National Segment Leaders at Forbo Flooring Systems.

The Neoverse has taken our guest experience to the next level. The interactivity with the guest bowling, along with the immersive environment that it creates, has been the overwhelming “WOW!” that our guests are talking about. I love the fact that I can change the entire ambiance of the center at the click of a button.

John Losito, Proprietor

Sun Valley Lanes & Games LINCOLN, NE

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.winwithp1ag.com GetAnswers@WinWithP1AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

US DESIGN LAB

Gary Smith

231.343.5317

www.usdesignlab.com gary@usdesignlab.com

US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.thewoweffect.com sales@thewoweffect.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

FUNOVATION

Sales Department

303.996.0294

www.funovation.com sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

32 IBI August 2024

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

www.newcenterconsulting.com ghartsho@yahoo.com

248.375.2751

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com Info@steltronicscoring.com

800.942.5939

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

www.brunswickbowling.com Info@brunswickbowling.com

231.343.2043

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

844.923.2695

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

859.285.7111

www.turfwayentertainment.com dwallace@turfwayentertainment.com

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

IBI August 2024 33

PREFERRED VENDOR LIST Food/Beverage KNOW NATURALS

Nick Zavakos

shop.knownaturals.com nick@knownaturals.com

843.475.5604

At Know Naturals, we are pioneering the future of bar culture with our premium hemp-derived consumables.

Call us today to elevate your bar's offerings and unlock new revenue opportunities.

SCHWAN’S FOOD SERVICE, INC.

Customer Service

888.554.7421

www.schwansfoodservice.com

As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.

SLRRRP SHOTS

Trent Killian

www.slrrrp.com tkillian@slrrrp.com

877.988.8673 ext. 5

The world’s most award-winning gelatin shots. SLRRRP’s pre-made gelatin shots are made with premium alcohol and plant based ingredients. With a variety of exceptional flavors and colors, there’s no better way for guests to celebrate at your center!

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza

310.693.5165

www.decibel-studios.com guy@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

34 IBI August 2024

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

PARTYWIRKS Sales Department 877.345.4012

www.partywirks.com sales@partywirks.com

Partywirks is more than an online booking software company for parties, events, lane reservations and leagues for your bowling entertainment center. Our easy-to-use, easy-to-manage multi-function system encourages upselling, helps generate future interest, and also allows your visitors to inquire, invite, share, learn, sign waivers, and shop online.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

IBI August 2024 35

PREFERRED VENDOR LIST Redemption Supplies A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

FUN EXPRESS Sales Department 800.228.8884

www.funexpress.com Orders@funexpress.com

Fun Express is a leading B2B supplier of toys, novelties, giftware and premiums. We feature more than 40,000 items in our product line that range from traditional favorites to the trendy picks of today. We are pleased to offer the best value and product variety in the industry.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot Redemption is your best source for redemption prizes and retail merchandise. Sureshot is the complete package with excellent product selection covering all key categories, excellent customer service, very competitive pricing, and superior quality merchandise. Our newly enhanced website makes ordering easy with capabilities to access your invoices, tracking information and EPLs for each order online. For more information, call or email us now and join the Sureshot Family!

REDEMPTION PLUS

Mike Tipton

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Products that perform. Services that simplify.

Training TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

36 IBI August 2024

Classifieds

INTRODUCING

know

KNOW NATURALS Revolutionize your bar scene and create a brand new revenue stream with Know Naturals hemp-infused beverages and gummies!

A safe and reliable way to meet the rising demand for nonalcoholic products. Call us today to see if your business is eleigble for this unique and lucrative opportunity.

843-475-5604 www.knownaturals.com

Selling Bowling Centers Nationwide

200

$

CONNECTING BUYERS AND SELLERS SINCE 1979 Newest Centers SOLD!

Congratulations to New Owners: Lancer Lanes Cedar Rapids IA - The Winfrey Family Plaza Lanes Highland IN - Triple Shift Entertainment

www.BowlingIndustry.com

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IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800)255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EXPERIENCED MECHANIC NEEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters Salary and benefits determined by experience. E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800)255-6436 or jayhawkbowling.com

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

38 IBI August 2024

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

Now Kids Bowl Free kids can establish KBF averages online, plus participate in Kids Bowl Free flex leagues while bowling at your center!

Join the Kids Bowl Free program www.kidsbowlfree.com/centers

Our Business is Building Bowlers & DELIVERING THEM TO YOUR CENTER

The end-to-end integrated Management, POS and Payments solution for bowling entertainment centers In a first for the bowling industry, QubicaAMF and Square have entered into a long-term partnership to deliver powerful, end-to-end management solutions for bowling entertainment providers.

With both systems working tightly together, you can deliver the right service for your guests in the right places throughout your business.

Far beyond just a technical integration, our partnership provides our centers with peace of mind. We are integrating our Conqueror X enterprise system to work seamlessly with Square’s Payments and POS technology and broader ecosystem to deliver more value to our customers and a platform for future growth.

Contact us today