2024 September issue

September 2024 // Vol. 32

EATERTAINMENT Keep 'Em Hungry For More

FROM FACEBOOK POST TO PHENOMENON

THE POWER OF CHANGE

How An Indiana Center Created An Inclusive Summer League

Meeting Today's Consumer Demands

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Contents

September 2024 | Vol 32.9

Publisher’s Column

6

INNOVATE, ENGAGE, AND THRIVE

BY STEPHANIE DAVIS

Operator Spotlight

8

BOWLING INDUSTRY LEADER: BOB PAOLINO

BY STEPHANIE DAVIS

10

Feature

HOW BEECH GROVE BOWL CREATED AN INCLUSIVE SUMMER LEAGUE

BY CORRIE PELC

Redemption Success

16

FROM MODEST WALLS TO GRAND ROOMS

BY STEPHANIE DAVIS

10

Proprietor’s Desk

18

IGNITING THE ENTREPRENEURIAL SPIRIT

BY STEVE CIESLEWICZ

20

Cover

EATER-TAINMENT, KEEP ‘EM HUNGRY FOR MORE

BY BRANDON WILLEY

22

Guest Writer

MEETING TODAY’S CONSUMER DEMANDS

BY VINCE PROSKINE

28

Digital Marketing THE REVIEWS ARE IN

BY CORRIE PELC

PUBLISHER & EDITOR

Stephanie Davis

stephanie@bowlingindustry.com

ASSOCIATE PUBLISHER

Natalie Davis-Fernandez

natalie@bowlingindustry.com

EDITORIAL

CONTRIBUTORS

20

Steve Cieslewicz Stephanie Davis Patty Heath Corrie Pelc Vince Proskine Brandon Willey

Jackie Fisher

fisher@bowlingindustry.com

Patty Heath

patty@bowlingindustry.com

OFFICE MANAGER Roxanne Damask

roxanne@bowlingindustry.com 4 IBI September 2024

International Bowling Industry Magazine 1850 San Marco Rd // Marco Island, FL 34145 stephanie@bowlingindustry.com

www.BowlingIndustry.com // HOTLINE: 239.235.7864

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Publisher’s Column

INNOVATE, ENGAGE, AND THRIVE

H

ey there, folks! Welcome to another action-packed issue of IBI. We recently conducted a third-party market research study, and if you were one of the participants who responded - thank you! Your feedback is incredibly valuable to our publication and the industry. The insights from this study help us ensure we're providing the most relevant resources to help your business and other operators thrive.

Drumroll, please! The results are in, and the number one topic readers want more information on is food and beverage! It's no surprise, given how consumer behavior has evolved, making food and beverage a crucial part of the popular 'Eat, Drink, Play' trend.

In our cover story this month, "Eater-Tainment: Keep ‘Em Hungry for More,” Brandon Willey and Dave Wallace delve into the importance of food and beverage offerings, the latest trends, and how to boost revenue from this critical business component. Gone are the days of basic snacks and fast food. Did you know successful centers thrive on a model of 33% food, 33% beverage, and 33% attractions? This article is packed with practical tips to elevate your F&B game and keep guests coming back for more.

Next, we shine a spotlight on a heartwarming story from Indiana. Discover how Beech Grove Bowl created an inclusive summer league for special needs youth in their community. A simple Facebook post turned into a community sensation, leading to a league that has been running strong for 13 years. Scott Seach, the proprietor, shares their journey of accommodating special needs children and the overwhelming community support they received, including

6 IBI September 2024

sponsorships from as far away as Thailand. This story is a testament to the power of community and the impact of inclusivity in our industry.

We also have a thought-provoking piece by guest writer Vince Proskine, who reminds us that staying stagnant is not an option. Vince highlights the importance of adapting to new consumer expectations and leveraging data analytics to better understand your audience. If you're looking to stay ahead of the curve and meet the ever-changing demands of today's consumers, you won't want to miss this insightful article.

A special shout-out and congratulations to our friends at Betson on their impressive 90th anniversary! Check out what this innovative company has in store moving forward and how they've remained at the top of their game for 90 years!

Until next time, friends, keep innovating, keep engaging, and most importantly, keep those lanes rolling!

We at IBI love hearing from our readers! Let us know if your center has exciting news or updates to share with the industry.

•

– Stephanie Davis, Publisher & Editor

stephanie@bowlingindustry.com

PS: Don’t forget to sign up for the $30,000 giveaway.

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IBI Subscriber Spotlight

Bowling Industry Leader This month we feature Bob Paolino from Woodleaf Lanes.

Woodleaf Lanes // Salisbury, North Carolina 24 Lanes // Arcade // Pool Tables // Live Music

Bob Paolino Number of years in the bowling industry: 47 Favorite part of being in the industry: My favorite part of the business is being able to participate in wonderful programs such as Special Olympics, hosting fundraisers for BVL, and local events that raise money for programs such as The Pedal Factory (a nonprofit community bike center). I also love that our center has a great youth program with a terrific, dedicated coaching staff.

resurgence of both tournament and league play. We have the best summer league schedule in years, and our fall leagues are already filling up!

Currently, the most challenging part of operating your business: Staffing has been somewhat challenging, but I have been lucky and blessed with a wonderful family of employees who have been with me for many years. Another challenge is keeping up with the changes in the industry, such as the decline in traditional league play.

Do you host any special events unique to your center? We host a huge bowl-a-thon for our local community bike center, The Pedal Factory. We raise thousands of dollars every year. We also host a huge Special Olympics qualifying session over six weeks in cooperation with our local recreation department.

One tip you would give to less experienced operators: Promote, promote, promote! Keep your name out there as much as possible. We have a full-time sales and marketing director and emphasize friendly, courteous customer service. Treat your employees with respect and dignity. Remember, they are people, not numbers. And lastly, join BPAA if you haven’t yet.

What are your tips on security? We have a monitored security system and security cameras inside and out. Trust your key staffers, but also check the footage!

What do you see as the next big trends in bowling? I see a greater use of social media and some sort of adaptation of AI, such as the use of ChatGPT. I also see more emphasis on food and drinks and other ancillary parts of our business.

•

How do you motivate staff to perform at a high level? We treat our employees like family. We close on July 4th and take all our employees and their families to a What is a Bowling Industry Leader? local single-A baseball game with food, A Bowling Industry Leader embraces continual personal and refreshments, and a fireworks show. Recently business growth, prioritizes the latest industry knowledge, we had an ice cream party to thank everyone for a great summer league schedule! and has a forward-thinking vision. They're proactive in making informed decisions and seek new ways to improve their business.

Opinion on the future of league Results-driven and resourceful, Bowling Industry Leaders utilize and tournament play: I am seeing a available resources to stay updated, improve operations, and drive profitability in today's fluctuating business environment.

8 IBI September 2024

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Feature

From Facebook Post to

PHENOMENON

By Corrie Pelc

How Beech Grove Bowl Created an Inclusive Summer League

B

ack in May 2011, Scott Seach, owner of Beech Grove Bowl in Beech Grove, IN, read a post from a mother on a Beech Grove community Facebook page. The mother, who at the time had a 12-year-old son with epilepsy, was looking for activities for him to participate in.

"I replied that bowling is a great activity for everyone, including those with special needs," Seach recalls. "She replied that she was looking for something more like Little League, where they would pay a one-time fee to participate for the summer. We didn't have a traditional youth league at our bowling center then. I commented that we could certainly come up with a way to accomplish the same setup."

A few days later, the mother came to Beech Grove Bowl, where Seach presented her with his idea for a Little Leaguetype setup for eight weeks of bowling in the summer.

"They'd bowl every Saturday in June and July for a one-time fee of $50," Seach details. "This would include two games of bowling each week, shoe rental, and a T-shirt for each participant.

That was the beginning of the Beech Grove Bowl Special Rollers League.

A SUCCESSFUL FIRST YEAR

After finalizing the format, Seach posted their idea for the Beech Grove Bowl Special Rollers League to the same Facebook community page, after which two significant things happened.

One, registrations for the league came pouring in.

10 IBI September 2024

Coaching on the lanes

"There was only about two weeks total from the first post to the idea for the program to the first week of bowling," Seach says. "We put it on Facebook thinking maybe we can get 10 to 12 kids to do it this year. To my surprise, 50 kids showed up for the league."

On the first day the Beech Grove Bowl Special Rollers League was held, Seach spoke with the mother who helped him launch the program. He told her he expected more kids to have special needs, thinking only five or six of the 50 did.

"She said you don't realize which ones are or aren't, but maybe five or six of these kids aren't special needs," Seach recalls. "(That) opened my eyes. I committed that day to ensuring that every child could participate free of cost to their parents even if we didn't have the sponsors to cover everyone."

Feature GENEROUS SPONSORS

The second big thing after Seach made his original post about the Beech Grove Bowl Special Rollers League was instant interest by community members in how they could help out.

"Almost immediately, one of the page members commented about how much she liked the idea and asked if she could sponsor a team," Seach says. "I had not even thought of sponsorships. We set teams at four (bowlers), $200 per team. She thought it was a great idea and sent a check to cover two teams — personally and by her company. A few days later, we received a sponsorship from a gentleman in Thailand! He grew up in Beech Grove and heard about the program. He has sponsored the kids every year since."

In the 13 years of running the Beech Grove Bowl Special Rollers League, Seach says sponsors have covered league fees for every child, so no parent ever has to pay.

"We have a strong following of repeat sponsorships every summer," Seach explains. Before sponsorship letters are sent out, Seach usually has enough sponsors to cover the upcoming season if they have a typical number of kids. Extra sponsorship is just a bonus.

Additionally, members of the Beech Grove Bowl Special Rollers League have also participated in several fundraising activities, including a car wash, serving food at a local Arby's, selling snacks, and decorating bowling balls at a community festival booth. As costs have increased, Beech Grove Bowl has increased the league fee from $50 to $60 per child. However, Seach said they still have enough sponsors to cover every bowler.

MAKING ACCESSIBILITY ADJUSTMENTS

bowler's area are bolted down. The other half are mobile, so we can slide them out of the way in any direction we need to accommodate wheelchairs, walkers, or things like that."

Additionally, between the first and second years of the league, Beech Grove Bowl installed bumpers for all 12 lanes.

The center offers a variety of ramps for the bowlers to use, including wheelchair-accessible ramps.

From the start, the community recognized Seach’s dedication to the special-needs population. The Special Rollers League even made headlines in the local newspaper. This caught the attention of the Indianapolis mayor and a state senator, who both sent praise to Seach and his team at Beech Grove Bowl.

A HEARTWARMING LEGACY

The bond between league members and the center goes far beyond the bowling lanes. Over the years, the kids have loved getting out into the community, raising awareness, and recruiting new members for their league. Some of their favorite activities include participating in local festivals, riding on floats, and fundraising. With the success of the Beech Grove Bowl Special Rollers League, Seach and his partners at All-Star Bowl in Indianapolis plan to start the special needs bowling program there as well.

From a simple Facebook post to a community phenomenon, the Beech Grove Bowl Special Rollers League has become a cherished part of many families' lives. Now entering its 13th season, the league continues to grow, rebounding stronger every year since the pandemic. With a modest fee increase from $50 to $60 per child, the unwavering support of generous sponsors ensures no child is left behind.

Because Beech Grove Bowl is the oldest bowling center in Indiana, Seach says they had to modify the 1948 building to accommodate the unique needs of bowlers.

"(The league) is specially designed for all kids," Seach adds.

"Those with special needs can participate equally with those without special needs — they learn from each other.

During the first year of the league, Seach says the bowler's area had a step down a couple of inches to enter the bowling area and a step up a few inches to get to the approach. To tackle that hurdle, the bowling center built a wooden ramp so bowlers in wheelchairs and with other mobility challenges could access the bowling areas.

As Seach looks to the future, the enduring success of the Special Rollers League stands as a testament to the power of community, compassion, and the belief that every child deserves a place to play and grow.

"And then a year later, I had the bowler’s area poured in with concrete and filled in level," Seach continues. "Only half of the seats in the

RS...

OVER THE YEA

12 IBI September 2024

•

Corrie Pelc is a journalist and freelance writer covering the business of recreation and entertainment.

Spotlight

Betson Celebrates

90 YEARS

of Innovation and Success

By Stephanie Davis

Betson Group Photo IAAPA 2022

I

n 1934, Humbert Betti Sr. kickstarted a revolution from his bustling tavern in Greenwich Village by introducing Wurlitzer jukeboxes to his business and nearby hotspots, quickly gaining success. This South American native saw an opportunity in music machines and took a bold step by founding H. Betti & Sons, now known as Betson Enterprises. What started in a small warehouse in Union City, NJ, has grown into a thriving enterprise celebrating 90 years of bringing joy and entertainment to countless people.

Bert Betti

Jonathan Betti, a fourth-generation family member of Betson Enterprises, shares his thoughts as the company celebrates its 90th anniversary. His Jonathan Betti passion for the business is palpable as he reflects on Betson's most important contributions to the arcade industry and the keys to its longevity and success.

"We view our business as an ecosystem, where the goal is to keep all parties healthy—from our factory partners to arcade operators who are the end-buyers. Our products, services, financing options, and customer support are all designed to help everyone succeed," Jonathan explains. He emphasizes the importance of Betson Technical University and the company's dedication to making operations smooth and efficient for its customers.

Reflecting on the 90th anniversary, Jonathan feels a deep sense of personal connection and pride.

"It reaffirms why I wanted to work in this business. After leaving for graduate school and working elsewhere, I returned, and I'm so happy I did. Celebrating this milestone makes me think of previous generations and how proud they would be of what the company has accomplished. We're excited about continuing this legacy for many more generations."

Pictured Top: Industry manufacturer reps gather to celebrate Betson’s 50th Anniversary with Bert Betti (Chairman of the Board) and Joe Cirillo (President} at their Moonachie NJ facility.

Middle: Humbert and Catherine Betti’s 50th wedding anniversary in 1963 with all the Betti children with their spouses and their children.

Bottom: Sitting on the stoop at Looking to the future, Jonathan is their home on Waverly Place enthusiastic about the new experiences across from Washington Park NYC. Front Row (Olga, EdBetson's factory partners are bringing ward,Tina,Humberto) Back Row to market. "The VR experience of (Bert, Caterina,Hugh,Louis).

Raw Thrill’s Godzilla VR King Kong is incredible. If you haven't checked it out, you really should," he suggests with a smile. "Selling family fun is a cool reminder of how much of a difference we all make in creating happy memories for people," he adds.

Today, Betson is a powerhouse in the amusement industry, distributing top arcade and vending equipment nationwide and forging partnerships with leading developers. When asked about the company's lasting success, Jonathan credits the passion and dedication of the entire Betson team. "It's a byproduct of the values instilled by our founders and passed down through generations. Whether they're family members or not, our team shares a sense of ownership and commitment to doing what's right for our customers," he says.

For arcade owners looking to maximize revenue, especially those with smaller setups, Jonathan offers practical advice. "Downtime of equipment is a big challenge. We recommend having a trained technician if you have more than 25 games. It doesn't have to be a dedicated role; someone with basic tech aptitude can take our Betson University 2-day course to keep things running smoothly.

Preventative maintenance is crucial—do it by Thursday to avoid weekend problems. We've also added weekend tech support for real-time assistance."

Jonathan fondly recalls his grandfather's advice on anticipating future customer needs rather than trying to predict technological changes. "You can’t predict what technology will bring in the form of new products; instead, remain focused on your customer’s needs," his grandfather would say. This wisdom has guided Betson through the ever-evolving landscape of the arcade industry.

Jonathan's insights and memories paint a picture of a company deeply rooted in family values and dedicated to innovation and customer success. As Betson celebrates 90 years, it's clear that the legacy of Humbert S. Betti continues to thrive, shaping the future of the arcade industry. Here’s to 90 years of fun and many more to come!

14 IBI September 2024

•

Success With...

A SEAMLESS REDEMPTION BUILD-OUT Guests Love the Transformation from Modest Walls to Grand Rooms By Stephanie Davis

I

move as quickly, but they encourage guests to keep playing to earn more tickets. Meanwhile, the smaller, less expensive items ensure everyone leaves with something they're excited about."

We sat down with Weston Mott, the arcade and redemption support manager for all nine Fat Cats locations, to get an insider's perspective on what makes their redemption centers so impactful.

Building or remodeling an entertainment center is no small feat, but the right partners can make the process smoother.

Mott praises their partnership with the Redemption Plus team for guiding their efforts and continuing to support them after the build-out phase. "Working with the professionals at Redemption Plus has been a seamless process. They took care of everything for us so we could concentrate on other parts of the building. Putting the redemption room together was the easiest part of our whole build!"

n the quiet suburb of Clinton, UT, Fat Cats recently unveiled its latest family entertainment center in early August. This venue features a mix of six movie theaters, twenty bowling lanes, a 7,500-square-foot arcade, a redemption center, and a bar and grill.

But among all these attractions, the redemption center holds a special place, playing a pivotal role in the overall guest experience.

A Fresh Take on Redemption

Weston Mott

In 2019, Fat Cats embarked on a journey to revamp their redemption centers, transforming them from modest redemption walls to impressive redemption rooms. This strategic shift aimed to enhance guests' experience and drive revenue. "The redemption area is the last point of contact we have with guests before they leave the building," says Mott. "Making a positive impression here is crucial—it's our chance to have guests leave on a happy note, which increases the likelihood of their return."

The new redemption rooms have proven to be transformative.

"A bigger presence allows for higher throughput," Mott explains. "Guests enjoy having the space to shop, decide which prizes they want, and see what they need more points for. It's much more efficient for both guests and staff." The Clinton redemption center is unique due to its position in the arcade near the entrance. This allowed for the premium wall space to be used for bigger arcade games.

Manage Game Play With Prize Variety

A well-curated redemption area is more than just an exit stop—it's also a crucial factor in gameplay.

Mott emphasizes the importance of offering a broad selection of prizes, from small trinkets to large, high-ticket items. "The larger items don't

Alleviating Construction Woes

Communication during the build-out process is critical. Mott recommends taking new ideas and wish lists to your redemption partner when considering an expansion or new build. "I love that our partners listen to our needs and act on many of our suggestions. They quickly turn our ideas into reality."

Once the store was complete, Mott factored in a week for the Redemption Plus team to be onsite from start to finish. "Having many locations, some of our staff come trained from other centers, but it's still good to have Redemption Plus provide a good training refresher and review anything new or something we may have missed," says Mott.

Top Tips from Weston Mott

1. KEEP IT FRESH Consistently refreshing the redemption area is 100% necessary. Move prizes around so the space looks different when guests return. We refresh ours every three to six months.

2. STAY ENGAGED Never get complacent with your redemption area. The right merchandise displayed appealingly drives gameplay and enhances the guest experience.

3. COMMUNICATE WITH VENDORS When in doubt, ask for advice. Good vendors like Redemption Plus have insights and connections to help you troubleshoot and solve problems.

Mott's insights and strategies underline the importance of a well-designed and efficiently managed redemption area.

By keeping the space fresh, engaging, and well-stocked, Fat Cats ensures every guest leaves with a smile—and a reason to return.

A redemption area isn't just for claiming prizes; it's where the magic of a great guest experience extends beyond the games. "You have an opportunity to make your customer's day," said Mott.

•

16 IBI September 2024

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From the Proprietor’s Desk

IGNITING THE

ENTREPRENEURIAL SPIRIT A Personal Story of Taking the Leap with Steve Cieslewicz

E

ver wonder what makes someone an entrepreneur? It is more than just a title; it is a mindset. From childhood lemonade stands to managing a bustling business, the entrepreneurial journey is marked by unique sparks of inspiration and a relentless drive.

want to own a fun place where locals gather and make good memories? Being in a fun industry like bowling, we have an opportunity every single day to make our customers happy, positively impact our employees' lives, and give back to our communities. That's enough for many of us!

Whether you are a seasoned business owner or just starting out, these insights will resonate with anyone who has ever dreamed of being their own boss. Back in the day, we may start at an early age by cutting grass for the neighbors or delivering newspapers.

The words of Webster's dictionary spell it out for us:

There must be something in our brain that ignites us to want to be in business for ourselves. For me, it was working in a factory and telling myself, 'I don't want to do this for the rest of my life.'

At that time, I bowled three nights a week and had a small pro shop at a bowling center in the next town. Then, the 8-lane center in my town became available. That was one of the most significant decisions of my life: leaving my secure job to take a rundown bowling center and bring it back to life.

En·tre·pre·neur (än´-tr -pr -nûr´.)

One who organizes, manages, and assumes the risks of a business or enterprise.

For me, the key word is risk. If there were no risks, everyone would be an entrepreneur!

WARNING! ENTREPRENEURSHIP IS NOT FOR EVERYONE!

I thought about how my sixteen years in the factory, four and a half weeks of vacation, and great pay would all come to a screeching halt. But still, it was the factory. One thing led to another, and my wife and I took a leap of faith and became proprietors.

It takes a special breed to be an entrepreneur. For me, it is like an addiction. You put a plan together and do something you have never carried out. Then, when it all comes together, you are like, 'I want more! Please let me have more!' That thinking drives many small business owners to strive to reach the next level.

As I look back on the last 21 years of entrepreneurship — the difficulties, the struggles trying to meet payroll, the endless hours, and all the mistakes we made along the way — all of that was one hundred percent worth it. It taught me so much!

What happens when your plans do not work out as you hoped?

That is part of being an entrepreneur – it is the risk factor. You learn a lesson or two, store that newfound knowledge in your memory bank, and keep moving forward.

What ignited the entrepreneur fire in you?

In the bowling industry, we see many secondand third-generation proprietors. Many of us view our parents as our heroes. We want to be just like them. Did that inspire you to be in the business? Was it something else?

Maybe it was the sport. Bowling is still the country's number one participation sport.

Who wouldn't

Over the years, I have met many people in our industry and beyond who want to be entrepreneurs but do not plan accordingly. These business owners often get too caught up in day-to-day operations and neglect the entrepreneurial spirit that should drive their business.

As a result, their first attempts at entrepreneurship can sometimes yield disappointing results. Applying what has been learned is one key ingredient to becoming a great entrepreneur. Whether in bowling or another industry, eventually motivated risk-takers will succeed.

Entrepreneurship is a journey fueled by passion, resilience, and a willingness to embrace risk. It is not about having a perfect plan but the grit to adapt and persevere through challenges. As you reflect on your entrepreneurial spark, consider what drives you and how you can nurture that fire.

As you navigate your path, remember that every setback is an opportunity to learn and grow.

Yours in bowling,

18 IBI September 2024

•

– Steve

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These tools have eliminated the risk of lane overbookings, staffing limitations, training and human error. They are fully customizable allowing us to adjust pricing, remove items if required, and offer special deals tailored to specific groups.

Stacy Anderson, COO/Owner Let It Roll Bowl & Entertainment Center Phoenix, AZ

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Cover Story

EATER-TAINMENT Keep ‘Em Hungry for More

By Brandon Willey

T

o keep guests coming back for more, savvy operators are reimagining their food and beverage options. This approach not only enriches the guest experience but also boosts revenue for the business. A solid and evolving food and beverage program can significantly enhance guests' overall experience, providing the fuel to enjoy all the center's activities, making the visit more enjoyable, and increasing dwell time. I recently sat down with Dave Wallace from Turfway Entertainment to discuss the vital role of a strong food and beverage program in bowling and entertainment centers.

Today, many centers are shifting towards more diverse and qualitydriven menus. This evolution reflects a broader trend in the entertainment and hospitality industries, where guests increasingly seek unique, high-quality dining experiences.

Wallace says, "This change in consumer habits is pushing entertainment centers towards deploying a more significant footprint within the building for the food and beverage program. Modern centers are now incorporating comprehensive dining options that range from casual, quality eateries to full-service, sit-down restaurants, offering a variety of foods that appeal to all age groups."

The Evolution of Food and Beverage

The Case for Strong Food and Beverage Offerings

Historically, food and beverage options were often limited to essential snacks and fast food. Simple offerings like popcorn or pretzels, hot dogs, pre-packaged pizza, soda, and beer were the norm, catering to the need for quick, convenient, and lowcost items. However, as consumer expectations have evolved, successful centers have adjusted accordingly.

Wallace reflects on the change, sharing, "As long as 15 years ago, groups such as Dave & Busters, Main Event, and Jillian's led the way in revolutionizing the 'Eat, Drink, Play' experience, also known as eatertainment. The shift over the years has gained momentum and is now very common within the industry, resulting in significant revenues, profitability, and relevance due to the diversification of products."

20 IBI September 2024

Investing in a robust food and beverage program has clear revenue implications. High-quality and diverse menu options can boost sales and increase per capita spending. Guests are more likely to stay longer and spend more when they can access appealing food and beverage choices. Wallace emphasizes that sales can increase significantly by designing the right menu, layout, and location and developing a robust branding and marketing plan for the restaurant and bar.

"The best social-based entertainment centers thrive on a 33% food, 33% beverage, 33% attractions model leveraging one against the other to drive top-line sales and large profits."

– Dave Wallace

Revenue Opportunities are Limitless

Additionally, food and beverage offerings present unique marketing opportunities. Special food events, seasonal menus, and themed dining experiences can attract new guests and keep regular visitors excited about returning. Wallace continues, "People know you have entertainment. Therefore, showcasing your food and beverage program enhances additional visit opportunities. Seasonal tabletop menus allow for a constant adaptation of the menu based on market trends, adjusting every quarter by removing the slower-selling items and adding the anticipated popular seasonal hits. These incremental quarterly

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Cover Story

A successful menu balances variety with familiarity, offering choices catering to children and adults. Wallace CHECK OUT THESE CENTERS SERVING UP DELICIOUS EATS ON SOCIAL MEDIA! emphasizes, "Ensuring you have a food content allergy chart is essential to ensure guests' needs are met, and offering items such as gluten-free, free-roam, or plantchanges allow for seasonal price increases of 25%, and by the based items are becoming more commonplace." end of the year, you have adjusted your menu to include the most popular items and a full price increase across the board."

Wallace adds, "Since entertainment is about fun, food offerings Wallace says that one-off food and drink promotional experiences like beer pairings or wine and painting nights are increasing annual visits. Most Turfway clients have ten visits annually, Wallace shares. However, he suggests "all the pieces need to be in place," and creative food and beverage options need to be central to your entertainment offerings.

Trends in Elevated Food and Beverage Options One of the most notable trends in entertainment centers is the introduction of gourmet and specialty food items. Entertainment centers now offer gourmet pizzas, artisanal sandwiches, and craft beverages, appealing to kids and adults looking for more than typical fast food. However, Wallace warns, "People eat with their eyes, so consistency of the product, the presentation, and the correct location for the restaurant within the facility are all critical to the highest success possible."

Another trend gaining traction is the integration of local products. By partnering with local vendors and showcasing regional specialties, centers can offer unique dining experiences that differentiate them from competitors. For example, offering locally sourced ice creams, freshly baked pastries, or craft beers can significantly enhance the appeal of a food and beverage program.

Wallace explains, "Some elevated food items include gourmet mac and cheese, bison burgers, artisanal flatbreads, sushi rolls, ramen, a wide variety of tacos, smoked foods, and more. Unique items are well received by guests as long as they are kept in the right place on a menu. For instance, having ramen with no other Asian foods would create guest apprehension and uncertainty, and this could cause lower sales than if the ramen was found in an Asian-inspired restaurant. Having at least three unique items per category offers higher comfort in purchasing these items."

Designing Family-Friendly Menus

Creating a family-friendly menu is crucial. Understanding the diverse dietary needs and preferences of families is the first step.

in many facilities should mirror this. Common foods such as burgers, tenders, wings, and pizzas are all very popular because they are ubiquitous in the home as fast-casual restaurant takeout. These items should represent a large menu section if you focus on unique chef-inspired cuisine."

However, it's also essential to introduce healthier options that appeal to parents who are mindful of their children's nutrition, and the trend has been that centers are increasingly incorporating nutritious options into their menus. Strategies for offering healthier choices without compromising taste include using fresh, high-quality ingredients and cooking methods that preserve nutritional value.

Wallace suggests, "Common food purveyors offer many unique prepared sauces to add flair to nutritious foods. Having a chef as part of your team allows for a creative yet healthy opportunity to visually and tastefully enhance foods such as roasted Brussels sprouts, marsala chicken, and unique salads like spinach, watermelon, and feta."

Wallace sums this up by saying, "If you fail to move, someone else in your market will figure it out and possibly take you out of the game before you realize it's happened. An all-encompassing entertainment and food and beverage experience is the new norm in our world.”

Fortunately, as Wallace mentions, "There are 100 times more restaurants than entertainment centers, which allows for a wealth of knowledge online and through your vendors. Beware of allowing a manager to dictate your path forward. If they are wrong, you could lose a lot, and they walk away unharmed financially. Do your homework. It's much easier than you think!"

Serious operators can significantly enhance guest satisfaction and drive business success by evolving menus to include elevated options, designing family-friendly offerings, emphasizing healthy choices, and understanding the business benefits. Investing in food and beverage is not just about feeding guests; it's about creating memorable experiences that keep families returning for more. It's time to dig in!

•

Brandon Willey, ICAE, is co-founder of the LBX Collective and Premier LBX Group, co-host of The LBX Daily Show, and founder and CEO of Hownd. Brandon has an intense passion for the attractions industry and extensive knowledge of location-based entertainment.

Brandon is the former chair of IAAPA’s FEC Committee and now sits on the North American Manufacturers and Suppliers Committee. You can connect with him at LinkedIn.com/in/bwilley.

IBI September 2024 21

Guest Perspective

THE POWER OF CHANGE

Meeting Today's Consumer Demands

By Vince Proskine

D

epending on your age, you may recall when a quarter could buy you a cold soda and a shot at the high score on Space Invaders. If you're too young for that memory, you missed what some of us recollect as the good ol' days. But times and consumer expectations have changed, so let's explore how bowling centers can evolve from nostalgic hangouts to cutting-edge entertainment hubs.

You may remember the pure joy and excitement you felt popping quarters into a Pac-Man or Space Invaders machine at your local bowling center. The flashing lights, the iconic sounds, and the thrill of beating the high score were enough to make any visit memorable. Back then, a cold soda pop from a vending machine cost just 25 cents, and life seemed simpler. I think about those days whenever I see old crane machines and change machines put in locations around Phoenix.

From the '80s to now, we've witnessed incredible technologies like the iPhone that fundamentally reshaped consumer behavior. Video games have evolved from simple pixelated graphics to hyper-realistic virtual reality experiences. Claw machines have evolved from "Big Choice" cranes to appcontrolled ones with LED light shows. With each passing decade, consumer preferences have shifted, demanding more interactive, engaging, and innovative entertainment options.

The Need to Adapt

The shifting landscape of consumer behavior moves fast these days. According to Eventbrite's Millennial Survey, younger generations prioritize experiences over material possessions. They seek better prizes, more payment options, quicker service, and instant gratification. This phenomenon is also supported by PWC's recent report, which found that 80% of American consumers say speed, convenience, knowledgeable help, and friendly service are the most essential elements of positive customer experiences.

Holding onto outdated perspectives about what makes customers happy can put center operators at a huge disadvantage.

The Danger of Stagnation

Offering your customers outdated arcade games and attractions might seem cost-effective, but it can lead to stagnation and declining customer engagement. Businesses failing to innovate risk losing market share to competitors who better understand and meet changing consumer preferences. In an age of entertainment, relying on nostalgia alone won't keep people coming back.

Understanding Consumer Behavior

Choosing movies from Blockbuster was a favorite activity for my kids and me every Friday night. However, the late fees used to infuriate me to no end. The amount I spent on late charges could have easily bought a new VCR; I'm sure many of you can relate! Blockbuster's downfall emphasizes the importance of adapting to consumer needs and expectations.

22 IBI September 2024

According to Deloitte, companies that understand their customers' needs outperform their competitors by 60%. These companies invest time and resources into getting to know their audience, leveraging data analytics, and staying ahead of market trends. This dedication enables them to provide tailored experiences that resonate deeply with their target demographic.

Search out the knowledge and experience of others who are in the know. I'll be the first to tell you I'm probably the most technologically challenged guy you'll ever meet. I had no clue about eCommerce or CRMs, so I talked to people who did. I can't stress enough the importance of educating yourself by talking to other operators, industry consultants, and vendors and following industry resources and publications.

Strategies and Tactics for Transformation

Successful business transformations are built on a foundation of clear, customer-centric strategies. Here are key strategies to consider: • Customer Journey Mapping: Understand and map the customer journey from initial interest to repeat visits. By observing and getting your staff to observe guests, you can identify pain points and opportunities for enhancement.

• Employee Engagement: Train and empower your staff to

deliver exceptional customer service. If you don't have the time or resources, consider contacting companies specializing in training and consulting (check out IBI's Preferred Vendor list for resources).

• Innovative Partnerships: Collaborate with distributors and card system vendors to bring cutting-edge solutions to your arcade to improve speed and convenience for guests.

The Time to Change is Now

The bowling industry stands at a crossroads where embracing change is no longer optional but essential for survival and growth. By letting go of old-fashioned perspectives, you can create an engaging and profitable entertainment environment that meets the evolving demands of today's consumers.

•

Vince Proskine has been an operator and distributor for 25 years. As the co-owner of AZ Amusement Pros, Vince prides himself in understanding each customer’s needs and providing solutions that exceed their expectations. Vince can be reached at 602-616-2920 or vince@azamusements.com

Products that perform.

Services that simplify.

Ready to take your redemption strategy to the next level? Early Fall is a great time to give your redemption room a refresh. The dedicated team at Redemption Plus can help!

Learn more about our Planogram Booster Services by scanning the QR code below or head to bit.ly/3WEILYM

www.redemptionplus.com 1.888.564.7587

Coaching

EXPANSIONS, OPENINGS & NEW BEGINNINGS Youth Bowlers Gain Valuable Skills Under the Guidance of PBA Hall-of-Famer Amleto Monacelli

By Paul Lane

H Hall-of-famer Amleto Monacelli, center, instructs a young bowler.

endrik Motzer is the proprietor of four City Bowling Centers in Germany and has been a perennial attendee at the BPAA Convention and Bowl Expo since 1986. This year, Hendrik had to make a hasty return to Germany after Hendrik Motzer Denver’s Bowl Expo to meet PBA hall-offamer Amleto Monacelli at Frankfurt airport to conduct a three-day clinic at Hendrik's City Bowling Center in Reutlingen.

With an insatiable thirst for knowledge since childhood, Hendrik drilled his first bowling ball in 1979 and earned his ball measuring and drilling diploma from AMF in 1980. In 2008, Hendrik also qualified as a USBC Bronze Level Coach and earned his Silver Level a year later.

Amleto, center, uses advanced technology to coach a young bowler.

Hendrik firmly believes that when someone learns to do something a little better, they will do it more often, saying, "This is true when it comes to bowling instruction, and even more so when bowling with a perfectly fitted customdrilled bowling ball."

On the first day of Amleto's visit to Germany, he worked with youngsters from a Reutlingen bowling club in a classroom and on the lanes. He also supported the club's bowling coaches.

Hendrik was immediately impressed by how quickly Amleto would zero in and diagnose aspects of each youngster's game, suggesting adjustments which, to their delight, they could quickly adapt to and experience an immediate improvement.

On day two, local bowlers signed up. They joined one of two hours of on-the-lane sessions each day, including firsthand instruction for every attendee, combined with demonstrations by Amleto.

Hendrik says, "Even if we talk about different business models in bowling, it is essential that we support the sport of bowling.

Apart from all the other sources of income generated from within the facility, bowling must be the fundamental longterm base of our business." This philosophy has a proven history of success for Hendrik for the past five decades.

•

Amleto employs both technology and old-fashioned coaching techniques to help bowlers be their best.

24 IBI September 2024

Paul Lane has had an extensive background in marketing since 1960, especially in the international arena, in a career that spans more than 50 countries.

This includes a 30-year tenure with AMF Bowling Inc. (1960-1990). Since 1990 he has worked as an independent contractor assisting more than a dozen major domestic and international companies in the bowling industry in a variety of marketing assignments.

DRIVE REVENUE GROWTH! ON AVERAGE, SYNC KIOSKS GENERATE $5,600 IN MONTHLY REVENUE PER UNIT.

Self-service kiosks address today’s challenges like no other business solution. Using innovative, integrated technology, the Sync Service Kiosk transforms businesses—from bowling centers to theme parks to restaurants—as it slashes wait times, streamlines ordering, amps up the guest experience, and lowers operational costs. With an average monthly revenue increase of $5,600 per unit, it’s the perfect solution for maximizing profits while enhancing efficiency. · VISIT BRUNSWICKBOWLING.COM/SERVICEKIOSK ·

LEARN MORE

©2024 Brunswick Bowling Products, LLC. Form #0324-02 - Bowl Expo 24

Shorts

EXPANSIONS, HAPPENINGS, & NEW BEGINNINGS OHIO Activate is now in Cincinnati and coming soon to Columbus. Activate is a brand-new active gaming facility that is an indoor, interactive, virtual-reality-meets-classicarcade-meets-escape-room experience. It has locations across the U.S. and Canada. The centers are geared toward kids of all ages, challenging the gamers to run, jump, play, and problemsolve while participating in various unique activities. It invites adults/parents to play freely with kids and just have fun.

Fun and Over-the-top Milkshakes are ready in Florida

810

Billiards & Bowling is a growing entertainment franchise labeled "upscale eatertainment." Started in 2015, it operates nine locations in South Carolina, Arizona, Texas, Arkansas, New Jersey, and now Estero, Florida. The 28,000-square-foot venue offers a lot to do: 10 lanes of bowling, five pool tables, three Krazy Dart lanes, two sports simulators (golf, soccer, and football), four ax-throwing lanes, and a giant arcade packed with 63 games. All of that is underscored with upscale bar food. Now, here's the new deal—milkshakes. Mean Mugs Milkshake Bar will be a mainstager for the new venue and the fourth one partnering in 810 Billiards & Bowling sites.

Estero franchise owner Tony Sandhu says, "I think it's a new concept for this area. All these shakes have their own individual personality." He's right. The choices are overwhelming. If you're over 22, add a "mugshot" of alcohol that pairs well with the ice cream, including dark chocolate liqueur, lemon vodka, RumChata, and Kahlua.

Feast your eyes on three cool choices from over a dozen that could keep you busy for many visits—not all at once, mind you.

TEXAS Pinstack announced its sixth location now open in San Antonio. The state-of-the-art entertainment venue has bowling lanes, a high ropes course full of obstacles while dangling 20 feet above hundreds of the newest video games and virtual reality technology, laser tag, and a 24-foot tall LED-lit rock-climbing wall. Pinstack touts its American cuisine served on the lanes, in the restaurant, and on the climate-controlled patio and private meeting rooms.

TENNESSEE Eastside Bowl in Nashville is a snazzy 16-lane bowling alley with a cozy bar and a small stage called the Low Volume Lounge. Recently, the center has repurposed one of its rooms, which was formally a diner, and transformed it into The ’58, which offers shepherd’s pie while listening to live music. Well, of course, it’s in Nashville.

THE SWEET TALKER: Rainbow sherbet with vanilla buttercream icing, rainbow Nerds, Sour Patch Kids, whipped cream, and raspberry drizzle.

THE PEACEMAKER: Peach ice cream with vanilla buttercream icing, fresh fruit, Fruity Pebbles cereal, and a raspberry drizzle.

THE EARLY BIRD: Play-Doh flavored ice cream (really?), Fruity Pebbles, cinnamon sugar churro, pancake, candied bacon, and caramel drizzle.

A LIST OF OTHER MIND-BLOWING CHOICES: The Night Owl, The Optimist, The Crazy Nut, The Cookie Monster, The Realist, The Happy Camper, The Silly Monkey, The Rocker, and The Big Shot.

Today's bowling food is definitely not your parents' bowling food!!!

•

26 IBI September 2024

ILLINOIS Tilted 10 is putting down roots at the Northwoods Mall in Peoria. The new venue will feature 10 lanes of bowling, two 18-hole mini golf courses, a pinball alley, a restaurant, a bar, and more. Tilted 10 will be replacing Round 1 which had left, leaving a void for family entertainment. The opening date is not yet finalized but sooner than later seems to be the case.

Digital Marketing

The Reviews

ARE IN!

Top tips for monitoring online reviews and responding to them By Corrie Pelc

N

owadays, there are many places where guests can leave an online review for your bowling center. But do people read these reviews? Yes, they do, says Carey Carey Tosello Tosello, founder of bowling center digital marketing firm eBowl.biz. "People tend to look at reviews before they do anything," he continues.

"Whether it's buying an appliance, going to dinner, going bowling, or taking a vacation, they will read your reviews." This is why industry experts say monitoring online reviews closely and promptly responding to them is critical. Here are some tips on using your online reviews to your best advantage.

MONITOR REVIEWS CONSTANTLY

Jennifer Coleman, business development manager for TrustWorkz, a social media and web marketing consultant for the amusement industry, says bowling centers need to delegate monitoring online reviews Jennifer Coleman to someone. "Typically, it is the owner or somebody in a management position, but it needs to be just a part of regular business that is attended to because you want to respond within 24 hours, especially if it's negative," she explains. "Often people outsource that — there are agencies, apps, all sorts of things you can do to keep up with it. But you [need to] attend to it consistently."

Tosello says eBowl.biz offers a service that helps keep an eye on reviews. "It takes all review sites and delivers them into an app on your phone," he continues. "It makes it really easy because businesses can see reviews from Google, TripAdvisor, and Yellow Pages all in one spot, and a business can reply to it right from there."

THANK PEOPLE FOR THEIR REVIEWS

Coleman says one of the biggest things is responding correctly and thanking the person who leaves a five-star review. "And simultaneously, if somebody leaves a genuine 28 IBI September 2024

constructive criticism, you want to thank them, too. Thank them for bringing that to your attention," she adds.

TAKE NEGATIVE REVIEWS OFFLINE

Both experts agree the best way to handle bad reviews is to take the discussion offline. "Reviews that are one, two, or three stars, you need to reply to them," Tosello says. "If it's something simple like we were short-handed Saturday night in the snack bar, and I know the pizzas didn't get out in time, just own up to it. Just say, 'I sincerely apologize, we had a staffing issue.'"

"If it requires a little more back and forth, you want to take that offline," he continues. "Reply to them and write, 'I'm concerned about your recent visit. I'd like to hear more about it. Please reach out to me and tell me about your experience in an email.' That means everyone gets to see the bad review, and everyone can see the business responding to it and addressing it.

And that's what people care about — they want to know the business cares enough to do something. Then, that conversation with that customer is offline, out of sight.

And I will tell you that you'll never hear from that customer eight or nine out of 10 times."

CONSTANTLY WORK ON GENERATING NEW ONLINE REVIEWS

When generating new online reviews, Coleman says the best way to collect them is by training staff to ask for them, especially if the customer expresses a positive experience at your bowling center. "That, hands down, is the greatest type of review because it's live, it's accurate, you've got an employee that is tuned in to somebody who had a great time, and the employee can ask, 'Will you please go give us five stars on Google?'," she continues.

Tosello says keeping online reviews fresh is also essential for Google rankings. "Google will rank your business higher in search results if you have fresh, positive reviews," he explains.

IT PAYS TO BE A READER AND ADVERTISER OF IBI...

INTERNATIONAL BOWLING INDUSTRY MAGAZINE IS GIVING AWAY $30,000 TO BOWLING OPERATORS & Writing Checks to Our Advertisers!

As Part Of IBI’s 30-Year Anniversary, We’re Rewarding Our Readers And Advertisers With A Big Money Giveaway

Sponsored in part by Bowling Business Builders International

Digital Marketing

In addition to asking customers for reviews when they're at the center, Tosello suggests making a QR code that takes a customer directly to their Google review page or TripAdvisor page and place it on the counter. "They grab their phone, access the QR code, and they're on the review spot, and they can do it right then while it's fresh in their mind," he adds.

2024 INSIGHTS AND DATA ON ONLINE REVIEWS

According to a 2024 survey by BrightLocal, 87% of consumers read online reviews for local businesses, with 52% stating they always read reviews before making a purchase decision.

This demonstrates the crucial role reviews play in the decision-making process for potential customers.

Moreover, the survey highlighted that the average consumer reads ten reviews before trusting a business. This underscores the importance of having a steady stream of recent, positive reviews to build and maintain trust.

In another study by ReviewTrackers, 94% of consumers said a negative review had convinced them to avoid a business.

However, the study also found that 45% of consumers are more likely to visit a business if it responds to negative reviews, showcasing the significant impact of active and empathetic engagement with customers.

LEVERAGING REVIEWS FOR IMPROVEMENT

Monitoring and responding to reviews helps manage your online reputation and provides valuable insights into areas where your center can improve. Regularly analyzing the feedback in reviews can help identify common themes or recurring issues that need addressing.

For instance, if multiple reviews mention long wait times at the snack bar, staffing levels or efficiency 30 IBI September 2024

improvements in that area might be worth investigating. Positive reviews can also highlight what your business is doing well, allowing you to reinforce and build on those strengths.

INCORPORATING REVIEWS INTO YOUR MARKETING

Positive reviews can be a powerful marketing tool. Share glowing reviews on your website, social media channels, and email marketing campaigns to showcase the incredible experiences other customers have had at your bowling center. This social proof can be incredibly persuasive to potential new customers.

Creating a dedicated reviews page on your website where you display recent, positive feedback can also help boost your SEO efforts. Including a mix of text, images, and even video testimonials can make this page more engaging and informative.

THE FUTURE OF ONLINE REVIEWS

Whether you're aiming for top-notch customer service or outstanding reviews, remember: keeping an eye on what your customers say online can turn any situation around.

A little attention to reviews can make your business the talk of the town (in the best way possible). After all, happy customers leave glowing reviews, and glowing reviews lead to more happy customers. It's a win-win situation!

•

Corrie Pelc is a journalist and freelance writer covering the business of recreation and entertainment.

Neoverse sets us apart from all of the other centers in our market. It is really an interactive, all immersive environment that ties into everything else going on in the center.

I think a lot of the reasons that we stay busy is because we’re constantly evolving…now customers can see something different, and it can look different every single time that they come into the center and business.

Tim Pfeifer, District Manager

Hear Tim’s experience:

Paradise Island Bowl and Beach PITTSBURGH, PA

PREFERRED VENDOR LIST Apparel EXPERT HOSIERY

Customer Service

919.799.7707

www.funtimefootwear.com support@experthosiery.com

Expert Hosiery is a premiere supplier of high-quality socks to bowling centers and FECs. We pride ourselves in lifetime relationships. Socks variety includes white bowling socks, glow socks, theme socks, and custom logo socks. Our customers are our best testimonials! For orders, call, email or order online 24/7.

LAYMON HUGHES HOSIERY

Sharon Hughes

256.845.1034

www.laymonhugheshosiery.com laymonhughes@bellsouth.net

We supply socks to all types of family entertainment centers. Custom logos are available, and there is no minimum required.

Arcade Distributor AVS COMPANIES

Sales Department

847.439.9400

www.avscompanies.com sales@avscompanies.com

Providing best-in-class arcade and vending equipment with decades of unparalleled service. AVS Companies is the trusted choice for world-class amusement solutions.

BETSON ENTERPRISES

Sales Department

800.524.2343

www.betson.com/bowling Sales@betson.com

Betson offers a full assortment of arcade and vending equipment and has the largest inventory selection of new & used games and parts.

PLAYER ONE AMUSEMENT GROUP

Sales Department

416.251.2122

www.winwithp1ag.com GetAnswers@WinWithP1AG.com

At Player One Amusement Group, we specialize in the sourcing and distribution of quality amusement and vending equipment for both commercial and retail customers. We provide end-to-end Total Solutions, from the design and planning of the space, to equipment selection, to best practices for merchandise and redemption counters. Each business is unique so P1AG customizes the appropriate services to meet your business needs.

Architecture Design DYNAMIC DESIGNS

Howard Ellman

248.644.7275

www.dynamicdesignsinc.net Info@dynamicdesignsinc.net

Interior & Exterior Design – New Concept Development – Planning & Consulting – Architecture – Theme Design – Re-imagining of Existing Facilities

US DESIGN LAB

Gary Smith

231.343.5317

www.usdesignlab.com gary@usdesignlab.com

US Design Lab is an award-winning consulting, design, and marketing firm specializing in bowling and family entertainment centers. The company works with new investors and existing proprietors like you to bring your dreams to reality. With over 40 years of industry experience and successful projects of all sizes, US Design Lab has helped design, develop, and provide branding and marketing material for dozens of businesses in the U.S. and internationally.

Attractions CREATIVE WORKS

Russ Van Natta

317.834.4770

www.thewoweffect.com sales@thewoweffect.com

We create powerful emotions through immersive attractions like laser tag, mini golf, escape rooms, VR, and more. We help you get customers off the couch and into your venue with experiences they can’t get anywhere else.

FUNOVATION

Sales Department

303.996.0294

www.funovation.com sales@funovation.com

The experts in small footprint booster attractions! Since 2007, we have been committed to providing best-in-class fun through our attractions, our friendly customer service, and our quick return on investment.

32 IBI September 2024

PREFERRED VENDOR LIST Automatic Scoring NEW CENTER CONSULTING

Glenn Hartshorn

www.newcenterconsulting.com ghartsho@yahoo.com

248.375.2751

Touch Score – A truly revolutionary scoring upgrade for legacy systems.

STELTRONIC SCORING

Sales Department

www.steltronicscoring.com Info@steltronicscoring.com

800.942.5939

The world’s leading independent automatic scoring manufacturer since 1980.

Capital Equipment/Supplies BRUNSWICK BOWLING PRODUCTS

Michael Postema

www.brunswickbowling.com Info@brunswickbowling.com

231.343.2043

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for new and existing bowling centers.

QUBICAAMF Sales Department 804.569.1000

www.qubicaamf.com info@qubicaamf.com

QubicaAMF is the world’s largest manufacturer of bowling and mini bowling products. With our innovative products, we will help our customers fully unleash that potential to extend the bowling population, to reach the younger generations, to increase their spending, frequency of visits—and your revenue.

Cashless Technology INTERCARD Sales Department 800.732.3770

www.intercardinc.com Sales@intercardinc.com

Intercard introduced cashless technology to the amusement industry and has been leading the way for 30+ years. Cashless systems from Intercard increase customer spending and satisfaction and boost revenues by up to 30% at entertainment centers worldwide.

Consulting and Management FIRST FRAME BOWLING

Mike Monroe

844.923.2695

www.firstframebowling.com mikebowl44@gmail.com

First Frame Bowling was born out of a need for banks looking for someone to manage centers that they were forced to take over but has evolved over time to be the full-service consulting firm that it is today.

TRIFECTA MANAGEMENT GROUP

Bruce Nussbaum

818.879.7100

www.trifecta-mg.com Inquiries@trifecta-mg.com

TMG helps operators and new business entrepreneurs bring their business to the next level. We have best-in-class professionals in operations, team development, sales and marketing, culinary, and technical, with expertise sharpened in our own operations. So, whatever your opportunity or challenge, we can help.

TURFWAY ENTERTAINMENT MANAGEMENT

David Wallace

859.285.7111

www.turfwayentertainment.com dwallace@turfwayentertainment.com

Full service consulting company within the family entertainment industry focusing on business new starts, expansions, modernizations, and health checkups of existing centers. A dedicated team of professional experts in operations, marketing, branding, culinary, and bar services allow a seamless approach for your needs.

IBI September 2024 33

PREFERRED VENDOR LIST Food/Beverage KNOW NATURALS

Nick Zavakos

shop.knownaturals.com nick@knownaturals.com

843.475.5604

At Know Naturals, we are pioneering the future of bar culture with our premium hemp-derived consumables.

Call us today to elevate your bar's offerings and unlock new revenue opportunities.

SCHWAN’S FOOD SERVICE, INC.

Customer Service

888.554.7421

www.schwansfoodservice.com

As an industry leader in pizza and Asian-style foods, Schwan’s Food Service has been proud to offer the premium prepared foods and foodservice expertise you need to succeed.

SLRRRP SHOTS

Trent Killian

www.slrrrp.com tkillian@slrrrp.com

877.988.8673 ext. 5

The world’s most award-winning gelatin shots. SLRRRP’s pre-made gelatin shots are made with premium alcohol and plant based ingredients. With a variety of exceptional flavors and colors, there’s no better way for guests to celebrate at your center!

Insurance BOWLING CENTER INSURANCE

Bob Langley

864.527.1145

www.bowlingcenterinsurance.com robert.langley@bbrown.com

Helping You Is What We Do Best!

30 years’ experience working with over 300 centers across the country. Amusement and entertainment centers of all sizes, bowling centers, movie theaters, roller skating, axe throwing, go karts, mini golf and more! Property, general liability, liquor liability, wind/hail, and Workers Compensation. Our parent company is the sixth largest broker in the U.S., which affords us many diversified markets for insurance quotes. Call or email us today to get started!

TILTON, THOMAS & MORGAN INSURANCE PROFESSIONALS

W. Tyler Compton

866.233.0266

www.ttminsurance.com tcompton@ttminsurance.com

Tilton, Thomas & Morgan Insurance Professionals has been insuring bowling and family entertainment centers for over 40 years. We support state and national organizations, including many state bowling associations and the BPAA. Through our years of experience and working with hundreds of proprietors across the country, we have developed a specialized program to ensure our clients have the correct coverages at a competitive price. We love insuring FUN, so call us today to see how we can help you!

WESTERN BOWLING PROPRIETORS INSURANCE

Cameron Linder

800.200.9998

www.wbpiprogram.com contact@wbpiprogram.com

WBPI is the largest bowling center insurance program in the nation with more than 35 years of experience and 400 insured centers. Exclusively endorsed by eight state bowling proprietors associations, our staff of insurance partners and professional bowlers provide staff training, insurance education, advocacy, and business advice. No one fights harder for you! Contact us today for a competitive insurance quote!

Lighting/Sound DECIBEL STUDIOS

Guy O’Hazza

310.693.5165

www.decibel-studios.com guy@decibel-studios.com

Decibel Studios is an innovative global technology solutions company that designs, engineer, installs, and maintains custom controlled audio, video, lighting, show control and special effects systems, including augmented and virtual reality, 3D and 4D interactive theaters, for various entertainment, corporate, hospitality, retail and institutional groups.

DFX SOUND VISION

Mike Bovino

800.555.5280

www.dfxsoundvision.com info@dfxsoundvision.com

Your FEC specialists creating extraordinary experiences by providing dynamic audio, video, lighting and automation services, and integration that elevate communication and give your entertainment center that WOW factor.

34 IBI September 2024

PREFERRED VENDOR LIST Marketing BBBI/KIDS BOWL FREE

Andy Vasko

877.841.4590

www.kidsbowlfree.com Andy.Vasko@kidsbowlfree.com

At BBBI our goal is to create new customers and profits for bowling centers through our time tested Kids Bowl Free Summer Bowing Program and our new League Development System featuring Fun Bowling Leagues for all ages.

BOWLING LEADS

Zach Boulanger

844.468.4144

www.bowlingleads.com Zach@bowlingleads.com

We help bowling centers find new leads and turn them into raving repeat customers with our automated marketing system.

EBOWL.BIZ & BOWLRX.COM

Carey Tosello

541.549.0999

www.eBowl.biz Carey@eBowl.biz

Digital marketing for bowling: BowlRx websites, Facebook for bowling, and more.

THE KAPLOE GROUP

Fred Kaplowitz

516.359.4874

www.kaploegroup.com fredkaplowitz@gmail.com

The ultimate marketing and management company for your leisure, entertainment, or recreation business. Professional consulting and coaching available.

Online Reservations ALLEYTRAK

Chris Behling

815.519.9843

www.alleytrak.com Chris@alleytrak.com

AlleyTrak is the complete lane reservation and management system designed specifically for bowling alleys. Manage your recurring events, leagues, parties, packages, along with many other features AlleyTrak has to offer. Save time by allowing guests to make reservations online 24/7.

PARTYWIRKS Sales Department 877.345.4012

www.partywirks.com sales@partywirks.com

Partywirks is more than an online booking software company for parties, events, lane reservations and leagues for your bowling entertainment center. Our easy-to-use, easy-to-manage multi-function system encourages upselling, helps generate future interest, and also allows your visitors to inquire, invite, share, learn, sign waivers, and shop online.

Party Supplies and Novelty Products SIERRA PRODUCTS

Shelly Berry

800.900.7695

www.noveltybowlingstuff.com sales@noveltybowlingstuff.com

Sierra Products is your exclusive source for bowling parties, including party favors, supplies and novelties. Bowling birthday party supplies include bowling pin sipper bottles, mini bowling pin candy containers, bowling coin banks, bowling party cups, napkins, novelty souvenir cups and much more. Most of our items can be personalized with your company’s logo, phone, website, etc.

IBI September 2024 35

PREFERRED VENDOR LIST Promotional Products FEC PROMO TOOLS

Sales Department

239.389.9583

www.fecpromotools.com FECpromotools@gmail.com

Bringing marketing and guest experience tools to life! Choose from our selection of predesigned products or work with our team to customize a product line for your business.

Redemption Supplies A&A GLOBAL INDUSTRIES

Sales Department

800.638.6000

www.aaglobal.com Sales@aaglobal.com

A&A Global is the premier distributor of novelty toys, candy, plush, and merchandiser kits for the bulk vending and amusement industries. We take pride in producing fabulous products that keep our customers – and their customers – coming back. With hundreds of new items added to our inventory every week, we have something for everyone.

BMI MERCHANDISE

Sales Department

800.272.6375

www.bmimerchandise.com Sales@bmimerchandise.com

BMI’s extensive product line features the trending themes, licenses and brands driving amusement play. We bring our customers a constantly changing mix of the finest electronics, novelties and toys – priced right.

SURESHOT REDEMPTION

Corporate Sales

888.887.8738

www.sureshot-redemption.com Sales@sureshot-redemption.com

Sureshot is your ultimate destination for retail merchandise and redemption prizes. We feature a comprehensive assortment across all major categories, coupled with exceptional customer service, competitive pricing, and premium quality products. Discover our ongoing additions of unique items year-round. We also offer custom logo programs, automatic merchandise replenishment, assortment planning, and planogramming services. Trust Sureshot Redemption to consistently meet your needs with precision and reliability, especially with our Free Freight program. Call or email us for details!

REDEMPTION PLUS

Mike Tipton

888.564.7587

www.redemptionplus.com Smile@redemptionplus.com

Products that perform. Services that simplify.

Training TRAINERTAINMENT

Beth Standlee

817.886.4840

www.Trainertainment.net Beth@trainertainment.net

Fun Training – Serious Results.

Virtual Reality VRCAVE Alex Rossol

780.577.9655

www.vrcave.ca/ibi sales@vrcave.ca

vrCAVE produces premium VR escape room products suited for any bowling alley or FEC looking to add VR as an option to their establishment. We work with companies of all sizes providing services from headset installation to software and technical support.

36 IBI September 2024

Classifieds

INTRODUCING

know

KNOW NATURALS Revolutionize your bar scene and create a brand new revenue stream with Know Naturals hemp-infused beverages and gummies!

A safe and reliable way to meet the rising demand for nonalcoholic products. Call us today to see if your business is eleigble for this unique and lucrative opportunity.

843-475-5604 www.knownaturals.com

Selling Bowling Centers Nationwide

200

$

CONNECTING BUYERS AND SELLERS SINCE 1979 Newest Centers SOLD!

Congratulations to New Owners: Lancer Lanes Cedar Rapids IA - The Winfrey Family Plaza Lanes Highland IN - Triple Shift Entertainment

www.BowlingIndustry.com

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GET FEATURED IN

IBI is on the lookout for stories to share with our readers.

Email stephanie@bowlingindustry.com for potential story ideas and features. // Hotline: 855-415-7517 IBI September 2024 37

Classifieds EDUCATION & TRAINING PRO SHOP TRAINING. Classes always forming. Jayhawk Bowling Supply (800)255-6436 or jayhawkbowling.com.

EQUIPMENT FOR SALE NEW & USED Pro Shop Equipment. Jayhawk Bowling Supply.

(800)255-6436 or jayhawkbowling.com.

215 N. Harris St, Tulia, Tx 79088 Call (806) 995-4018 Fax (806) 425-3771

EXPERIENCED MECHANIC NEEDED FOR 32 LANE CENTER Great opportunity in the Tampa Bay area 8270 AMF Pinsetters Salary and benefits determined by experience. E-Mail resume to manager@oakfieldlanes.com or Call Tammy Jacobs @ (813) 681-4783

SERVICES AVAILABLE Drill Bit Sharpening and Measure Ball Repair. J ayhawk Bowling Supply. ( 800)255-6436 or jayhawkbowling.com

AMF and some BRUNSWICK PC board repair/exchange.

6 month warranty, fast turnaround. Call or write: WB8YJF Service 5586 Babbitt Road, New Albany, Ohio 43054 Toll Free: 888-902-BOWL (2695) Ph./Fax: (614) 855-3022 (Jon) E-mail: wb8yjf@sbcglobal.net

38 IBI September 2024

Call (239) 821-2534 or E-mail your ad to:

Natalie@bowlingindustry.com

Now Kids Bowl Free kids can establish KBF averages online, plus participate in Kids Bowl Free flex leagues while bowling at your center!

Join the Kids Bowl Free program www.kidsbowlfree.com/centers

Our Business is Building Bowlers & DELIVERING THEM TO YOUR CENTER

The modern, omnichannel payment solution for bowling entertainment centers

“

It’s a really great opportunity to start streamlining operations...simplifying the backend processes for the proprietor while simultaneously improving the operational processes for the staff and the customer experience at the same time. It’s very rare to get something that nails all three of those and the Conqueror plus Square integration really does that.”

Michael Shearer, Operations Manager Perfect Game, Farmington Hill, MI

Watch the video to hear Michael’s experience