Will Holliday

The result you want.

The approach you need_

Proudly Presented by Will Holliday

What does success look like to you?

I'm here to achieve that vision from our first meeting to putting up the sold sign.

At each step along the way we bring a fresh approach, backed by the right tools and guidance from Bower_ to deliver a successful result that exceeds expectation.

Clever strategies deliver stronger returns_

“To be successful we need to get results. For you, that means getting your 'For Sale' sign changed to a 'SOLD' sign for the best possible price, in the shortest timeframe.”

We are entrepreneurs at heart.

We Love to innovate, to continue to experiment and we’re ambitious to push beyond the status quo. If there's a better way of doing it - we’re ready to dive in.

Nothing motivates us like turning great ideas into great results.

$3B+

Our sales value in the Bay of Plenty since we started in 2018.

3000+ Volume of properties transacted since 2018.

$500K

Paid to community groups and charities since 2018.

Real estate that’s all about you_

“At Bower we put our clients at the forefront of everything we do. As your agents we don’t try to pull focus, rather we work behind the scenes to ensure your property has time to shine and our mission is to make your experience as smooth and rewarding as possible.”

Will Holliday brings a unique blend of creativity, strategy, and integrity to every campaign.

With years of experience in the real estate industry, Will has built a reputation as one of the Bay of Plenty’s most trusted and forward-thinking property professionals.

Known for his award-winning marketing, industry-leading social media content, and 100% list-to-sell ratio, Will consistently delivers outstanding results for his clients.

With a background in brand management, marketing, and entrepreneurship, Will brings strong commercial acumen and negotiation skills to the table. His deep roots in the Bay of Plenty community and a life lived immersed in the local surf and skate culture give him a unique perspective and relatability that his clients appreciate.

Will brings a unique blend of creativity, strategy, and integrity to every campaign.

His innovative, outside-the-box approach to property marketing not only turns heads but gets homes sold.

If you're looking for a professional who combines creativity, proven results, and unmatched dedication—get in touch with Will today. Whether you’re selling, buying, investing, or just curious about the market, he’s always happy to have a nopressure, no-obligation chat.

One vision, many helping hands_

Our best work comes when we combine our expertise and unite toward a common goal. Bower is not a franchise of unattached offices, but a meaningful network of 70+ diverse, talented agents who deliver the power of big, with the patience and speed of small. We don’t look, think or act the same, but in our house, we all work together.

Set the stage, capture the feeling_

As the saying goes, you can’t sell a secret. While it’s not all about looks attracting buyers requires capturing the right image to ensure all eyes are on you. Before your property hits the market, we spend time in your space to identify and shine a light on key aspects that represent emotional connections. Emotion lives at the heart of our photography and builds lasting connections with the very buyers you want.

Your place is as different as the next, so its easy to see why no two marketing campaigns should be the same.

Whatever your property or your story, to maximise the sale price of your home we need to generate competition by reaching the broadest possible spectrum of potential buyers no matter where they are in the world.

We’ll recommend a carefully chosen selection of smart strategies to make sure your property is on the minds of buyers. Our marketing campaigns are customised, cost effective and professionally produced, not a cent goes to waste and you’ll see measurable results for your investment throughout the sales process.

Nobody purchases in your area without coming into contact with our team and for good reason_

Getting your property in front of the right buyers is the bread and butter of our business. We have been actively connecting with buyers and sellers in this suburb for years. Those longstanding, personal connections are the backbone of our success, making us the largest independent agency in the region with the largest local database. Our state-of-the art buyer matching software is the most powerful database tool in use in the region. This ensures no stone will be left unturned in presenting your property to the market.

Reaching the broadest buyer pool_

Online

Print

Publications

Digital marketing is a crucial element of any successful real estate campaign. With the vast majority of home buyers starting their search online, it’s essential to have a strong online presence.

Our digital marketing strategies can help you reach a wider audience, generate leads, and ultimately get that sold sign up.

While digital marketing is essential, print is still an important tool from flyers to property information booklets, local and national newspaper advertising and our quarterly inhouse magazine. Every property has a different target market and print channels still have a broad readership which can help to reach an older demographic who may not be as active online.

Including detailed floorplans in your property listing is a smart marketing move that can help to set your property apart from the rest. Prospective buyers appreciate being able to visualise the layout and flow of the property, making it easier for them to picture themselves living there..

Social Media

Signage

Photo and Video

Social channels are a powerful marketing tool that keep your property top of mind for targeted buyers throughout the sales campaign.

Using sophisticated demographic tools, our social media marketing is carefully planned to maximise views and engagement.

To make your property easier to find, a signboard will be installed at the front of the property. Street side signboards are the cornerstone of property marketing, a proven tool to attract buyers in the area who make not be actively looking. Our signboards intrigue buyers and drive them to the online listing of your property so we can capture their interest.

High-quality photos and video showcase the property’s best features and create emotional connections. With our professional photography services, your property will stand out from the competition and leave a lasting impression.

Getting the strategy right_

From knowing market trends and determining the right price, to leveraging buyer dynamics in marketing and negotiations, listing and selling your property effectively requires a strategic approach for the best results_

1 - Appraisal

2 - Listing

We’re experienced at appraising value, we know the market, we’re the experts in your suburb and we understand the characteristics which make your property stand out. We know how to read the tea leaves and get the right price that accommodates and attracts buyers from every bracket. Throughout the campaign we will constantly review our appraisal, checking for new activity which may impact your value and sharing that knowledge to keep you informed.

To kick off the process of selling your property, our agency agreement and related paperwork will need to be completed and signed. As part of this process, we will need to complete an AML verification to check your identity. The Bower agency agreement and associated listing documents are as streamlined as possible, they meet the stringent requirements of the legal framework designed to protect both you and your buyer. You will also need to engage a conveyancer or solicitor to provide legal advice and complete the sale of your property.

3 - Marketing

4 - Campaign Calendar

Behind the scenes, Bower is one of the few agencies in Tauranga with a dedicated marketing division focused on presenting your property in its best light. Our designers, photographers and copywriters work closely with the listing agent to prepare a collection of premium collateral to attract and connect deeply with buyers. Bower has the widest reach both locally, nationally and internationally so you can be sure your property is getting in front of buyers wherever they’re based.

Before your property is officially listed ‘on the market’, we’ll establish a campaign calendar so that you know what to expect, and when to expect it. Setting things such as open home times might seem like a simple part of the process, but we need to factor in a whole range of potential issues such as the best time of day for sun in your living areas or traffic congestion in your area. Nothing we do is set in stone, as the campaign goes, we may need to make adjustments to the calendar and we’ll communicate those clearly to you.

5 - Auction

6 - Sold

The culmination of weeks of work, auction day is an exciting and sometimes nerve-racking event. Our auctioneer is an expert at negotiations and the whole Bower team will be on hand for support. We’ll step through all of the possible outcomes with you and make sure you have all the information you need to get a fantastic result.

While this seems simple even at this point there is a lot to do. The buyers have the legal right to one final legal inspection which is normally carried out as close to settlement as physically possible. With all property, but in particular lifestyle properties where there are a lot of intricacies, We always try to encourage the exchange of details and a good relationship between buyer and vendor. Things such as water pumps, filters, pool equipment are not always straight forward. We will be on hand to assist with this process and your solicitor or conveyancer will finalise the terms of the sale.

Always in the loop_

The right decisions require the right information. Once your property is on the market, you’ll want to know exactly what is happening behind the scenes with your campaign so that when the time comes to finalise the sale, you’re armed with the knowledge you need.

We spend a lot of time with every possible buyer, making sure they’re also ready to move forward with the purchase.

As our client, we'll be in touch after every inspection, and we'll also provide weekly written reports detailing the position of prospective buyers, real time marketing feedback and statistics and our expert analysis. You will have total vision over who the key buyers for your property are, their budgets, feedback and view on value.

No matter where we are in the campaign, we want to make sure you are comfortable with our strategy. We’re always available to chat, answer any questions and review your current position.

Our pioneering online platform allows you to access information about your campaign at any time. You'll have all the data you need at the touch of a button.

Bower Real Estate Ltd Licensed REAA 2008