The result you want. The approach you need_
Proudly Presented by Pam Holley
Pam Holley - a high performance salesperson and mentor_
Pam is a respected and well-known sales professional with the drive to make every transaction a positive experience. She’s renowned for her genuine, straight forward approach with a warm and engaging manner, all grounded in her love of working with people. She guides vendors through the sales journey with proven advice on presentation and tailored made marketing campaigns, individually designed to attract the right audience and achieve the best outcome for each property. Pam prides herself on strong negotiation skills and her focus is always on securing a premium price for her clients.
With 18 years in real estate, Pam began in the Bay of Islands, where she was the top sales consultant in her office for several years. Now based in the Bay of Plenty with Bower, she specialises in Lifestyle and Residential sales and has been recognised year after year as an Award-Winning Agent. A hunter-gatherer at heart, Pam enjoys fishing and gardening in her spare time. A former farmer with a strong work ethic, she lives by the saying, “when the going gets tough, the tough get going,” and is committed to delivering the very best service to her clients.
One vision, many helping hands_
Pam works with trusted professionals — from stylists and photographers to building inspectors, accountants, and solicitors — to ensure your home stands out. With the strength of the Bower agents, you gain the power of big with the care of small. Pam is also respected among Tauranga agents and collaborates widely to generate competition and secure premium prices.
Bower are dedicated professionals. No matter what stage of the sale process you’re in, one of our team are here for you. We’re the local leaders always on hand, always on track for the best result, in the shortest timeframe.
Anton Jones Director
Hayden Duncan Director
Will Johnston Branch Manager / Auctioneer
Anton is a real estate leader with global experience, passionate about inclusive teams. After settling in Tauranga, he grew his business from Omokoroa to four more offices. Known for high standards and a fair approach, he’s also the ultimate dad terrible at saying no and happiest on a Fiji beach.
A senior real estate leader across New Zealand and Canada, Hayden drives high-performance teams and has redefined industry standards. With sharp strategy, hands-on leadership, and a passion for coaching, he’s always moving – trail running, gardening, and raising his daughters with boundless energy.
A former award-winning broadcaster, Will moved into real estate in 2021, quickly rising from auctioneer to sales manager. A skilled communicator and leader, he brings energy, empathy, and drive to every role. A proud girl dad and Tauranga local, he’s all-in on fun, people, and great results.
A 021 225 6448 B anton.jones@bower.co.nz
A 021 222 6414 B hayden.duncan@bower.co.nz
A 027 451 6890 B will.johnston@bower.co.nz
Lindy Mason Head of Administration
Tracey Robins Head of Marketing
Dave Lathan Chief Financial Officer
Lindy Mason drives efficiency and excellence across the real estate team. With a sharp focus on systems and processes, she streamlines operations, adapts quickly, and ensures seamless support – keeping the business running smoothly, reliably, and always one step ahead.
Tracey is a seasoned marketing pro with experience across top agencies, global retailers, and architecture firms in New Zealand and Australia. She leads Bower’s brand presence, managing a creative team and supporting agents directly. A master juggler of work, family, a dog – and fuelled by coffee and chocolate.
Dave is a Chartered Accountant with 20+ years’ experience in commercial and professional practice. A 2002 Honours graduate, he became Partner at Lathan & Associates, growing it to 800+ clients. In 2025, he joined Bower as CFO, driving strategic and financial growth for the company’s future success.
A 021 948 410 B lindy.mason@bower.co.nz
A 021 296 2445 B tracey.robins@bower.co.nz
A 022 186 7626 B dave.lathan@bower.co.nz
Nobody purchases in your area without coming into contact with our team and for good reason_
Getting your property in front of the right buyers is the bread and butter of my business. I have been actively connecting with buyers and sellers in this suburb for over 18 years. Those longstanding, personal connections is the backbone of my success, making us the largest independent agency in the region with the largest local database. Our state-of-the art buyer matching software is the most powerful database tool in use in the region. This ensures no stone will be left unturned in presenting your property to the market.
Real estate that’s all about you_
“At Bower_ we put our clients at the forefront of everything we do. As your agents we don’t try to pull focus, rather we work behind the scenes to ensure your property has time to shine and our mission is to make your experience as smooth and rewarding as possible.”
Getting the strategy right_
From knowing market trends and determining the right price, to leveraging buyer dynamics in marketing and negotiations, listing and selling your property effectively requires a strategic approach for the best results_
1 - Appraisal
2 - Listing
We’re experienced at appraising value, Pam knows the market, she is an expert in your suburb and Pam understands the characteristics which make your property stand out. Pam knows how to read the tea leaves and get the right price that accommodates and attracts buyers from every bracket. Throughout the campaign Pam will constantly review our appraisal, checking for new activity which may impact your value and sharing that knowledge to keep you informed.
To kick off the process of selling your property, our agency agreement and related paperwork will need to be completed and signed. As part of this process, we will need to complete an AML verification to check your identity. The Bower_agency agreement and associated listing documents are as streamlined as possible, they meet the stringent requirements of the legal framework designed to protect both you and your buyer. You will also need to engage a conveyancer or solicitor to provide legal advice and complete the sale of your property.
3 - Marketing
4 - Campaign Calendar
Behind the scenes, Bower_ is one of the few agencies in Tauranga with a dedicated marketing division focused on presenting your property in its best light. Our designers, photographers and copywriters work closely with the listing agent to prepare a collection of premium collateral to attract and connect deeply with buyers. Bower_ has the widest reach both locally, nationally and internationally so you can be sure your property is getting in front of buyers wherever they’re based.
Before your property is officially listed ‘on the market’, we’ll establish a campaign calendar so that you know what to expect, and when to expect it. Setting things such as open home times might seem like a simple part of the process, but we need to factor in a whole range of potential issues such as the best time of day for sun in your living areas or traffic congestion in your area. Nothing we do is set in stone, as the campaign goes, we may need to make adjustments to the calendar and we’ll communicate those clearly to you.
5 - Auction
6 - Sold
The culmination of weeks of work, auction day is an exciting and sometimes nerve-racking event. Our auctioneer is an expert at negotiations and the whole Bower_ team will be on hand for support. We’ll step through all of the possible outcomes with you and make sure you have all the information you need to get a fantastic result.
While this seems simple even at this point there is a lot to do. The buyers have the legal right to one final legal inspection which is normally carried out as close to settlement as physically possible. With all property, but in particular lifestyle properties where there are a lot of intricacies, We always try to encourage the exchange of details and a good relationship between buyer and vendor. Things such as water pumps, filters, pool equipment are not always straight forward. We will be on hand to assist with this process and your solicitor or conveyancer will finalise the terms of the sale.
Reaching the broadest buyer pool_
Online
Publications
Digital marketing is a crucial element of any successful real estate campaign. With the vast majority of home buyers starting their search online, it’s essential to have a strong online presence. Our digital marketing strategies can help you reach a wider audience, generate leads, and ultimately get that sold sign up.
While digital marketing is essential, print is still an important tool from flyers to property information booklets, local and national newspaper advertising and our quarterly inhouse magazine. Every property has a different target market and print channels still have a broad readership which can help to reach an older demographic who may not be as active online.
Including detailed floorplans in your property listing is a smart marketing move that can help to set your property apart from the rest. Prospective buyers appreciate being able to visualise the layout and flow of the property, making it easier for them to picture themselves living there..
Social Media
Signage
Photo and Video
Social channels are a powerful marketing tool that keep your property top of mind for targeted buyers throughout the sales campaign. Using sophisticated demographic tools, our social media marketing is carefully planned to maximise views and engagement.
To make your property easier to find, a signboard will be installed at the front of the property. Street side signboards are the cornerstone of property marketing, a proven tool to attract buyers in the area who make not be actively looking. Our signboards intrigue buyers and drive them to the online listing of your property so we can capture their interest.
High-quality photos and video showcase the property’s best features and create emotional connections.. With our professional photography services, your property will stand out from the competition and leave a lasting impression.
Clever strategies deliver stronger returns_
“To be successful we need to get results. For you, that means getting your 'For Sale' sign changed to a 'SOLD' sign for the best possible price, in the shortest timeframe.”
Pam is an entrepreneur at heart. She loves to innovate, to continue to experiment and be ambitious to push beyond the status quo. If there's a better way of doing it - Pam will dive in. Nothing motivates Pam more than turning great ideas into great results.
$3B+
Our sales value in the Bay of Plenty since we started in 2018.
3000+ Volume of properties transacted since 2018.
$500K
Paid to community groups and charities since 2018.
What does success look like to you? Pam is here to achieve that vision from our first meeting to putting up the sold sign. At each step along the way she will bring a fresh approach, backed by the right tools and guidance from Bower_ to deliver a successful result that exceeds expectation.
Always in the loop_
The right decisions come from the right information. Once your property hits the market, Pam keeps you fully in the loop—every step of the way. She spends time with every serious buyer, making sure they’re ready to move, while you receive updates after every inspection plus a detailed weekly report with buyer feedback, budgets, and marketing stats. You’ll always know who the key buyers are, what they’re thinking, and how the campaign is tracking. Pam is just a call away to answer questions or adjust strategy, and our online platform gives you instant access to all campaign data—knowledge at your fingertips.
My clients results say more than I could alone_
128 Castlewold Dr, Bethlehem
17 Wallace Pl, Tauriko
Pam excelled with her knowledge and professionalism. I would thoroughly recommend Pam, who is very easy to communicate with and goes out of her way to get the results. A great run campaign with a very happy vendor at the end. Rayner - Seller
Thanks Pam for your perseverance in a tough market to find just the right Buyer. Your professional approach and contact throughout the campaign was always greatly appreciated making you a great Agent to partner with. Thanks. Mike & Carron - Seller
357 Hereford Rd, Oropi
4 Trifida Cl, Papamoa
Everything was up to standard, very good. I am very pleased with Pam, she is very communicative, very active following up everything, sending weekly updates. She has great market knowledge and worked very hard to get people in. Thanks very much, great job. Rolf - Seller
First class land agent. Pam was very professional in every way. I would trust Pam with either buying or selling a home knowing she works her butt off to get the best outcome she can. I trust Pam explicitly with all aspects of buying and selling a home and will be using her expertise in buying my new home. Sharyn - Seller
573b McLaren Falls Rd, Omanawa I highly recommend Pam, I found her to be honest, considerate and down to earth. We would like to thank Pam for working with us on the sale of our property. From day one Pam showed enthusiasm in her work, her experience and knowledge of the market shone out from our very first conversation. We were kept up to date with everything and treated with respect while still being able to have some good ole down to earth banter during the process. Thank you Pam, Brian and Michelle and the rest of the team for your knowledge and help when it came to preparing and marketing our property, We listened and it worked! We now know Pam as a friend, not just our real estate agent. Cheers Pam Verified by RateMyAgent Peter - Seller
Bower Real Estate Ltd Licensed REAA 2008