FRIDAY JULY 15, 2016 VOL. 42, NO. 75
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Watch for more online at: WWW.BOWENISLANDUNDERCURRENT.COM
Surfski championship
Bruce McTaggart will represent Bowen in the Howe Sound race
Chilliwack to play Bowen The legendary musicians will headline the Dock Dance
Letters to the editor
One resident wonders whether the new tagline will stick
Branding boosts tourism inquiries MARIA SPITALE-LEISK EDITOR
Tourism Bowen Island saw a 75 per cent spike in visits to its website the week after the new branding was unveiled. There was already some growth in online traffic as tourism season is in full swing on Bowen. But there’s also been a noticeable jump in the numbers, with about 75 per cent more visits to tourismbowenisland.com last week than the week prior to council’s endorsement of the new brand. The week of June 13 Tourism Bowen Island saw 1,970 page views, compared to 3,005 views last week. Tourism Bowen Island chair Murray Atherton said news of the new brand and the tag line “Tell your friend it’s awful here” has been far-reaching. “I’ve had emails from friends in Toronto, from Halifax, from the U.K. already, just saying this is fabulous, this is so funny, it’s so alive,” said Atherton. “Wait until Bowfest, when the island will see (the brand) come together. We’ve been listening, we’ve been making some changes and it’s going to be absolutely fabulous.” Atherton has also received an update from Rethink, the marketing agency behind Bowen’s brand. “And it’s over $150,000 of earned media that they have received in the past week on Bowen Island,” said Atherton.
MP Pamela Goldsmith-Jones talks with Tourism Bowen Island chair Murray Atherton and other residents during a community roundtable discussion at Artisan Eats last Friday. MARIA SPITALE-LEISK photo
LNG concerns fuel roundtable with MP MARIA SPITALE-LEISK EDITOR
LNG, Internet connectivity and local youth employment were on the menu when MP Pamela Goldsmith-Jones sat down with Bowen residents at Artisan Eats last Friday. “If today is any indication and I think is it, we talked
about Woodfibre LNG a lot (and) ongoing deep concern,” Goldsmith-Jones told the Undercurrent. Anton van Walraven of Concerned Citizens Bowen came prepared with documents outlining LNG environmental concerns that he shared with Goldsmith-Jones
at the community roundtable. “The herring is a key species between plankton and larger fish, so if the herring goes you won’t be seeing the dolphins, you won’t be seeing the whales (in Howe Sound),” said van Walraven. Van Walraven said Goldsmith-Jones plays an
important role as a direct conduit for relaying Bowen residents’ LNG concerns to Ottawa. “(Pamela’s) a key person for us, because what we are doing here is supplying her with information, our investigative work,” said van Walraven. “She’s from the area, she
understands concerns around Howe Sound.” Van Walraven heard from Goldsmith-Jones that maps created by Squamish Streamkeepers member John Buchanan of Howe Sound herring spawning grounds have been used in federal
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