Corporate Partnership Booklet

WE ARE PORT ADELAIDE

Power Corporate Partnership Opportunities

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

MESSAGE FROM THE CEO WELCOME ADVERTISING OPPORTUNITIES SIGNAGE CLUB PUBLICATIONS CLUB WEBSITE… PART OF THE AFL.COM.AU NETWORK AAMI STADIUM CORPORATE HOSPITALITY CORPORATE BOXES SUITE ONE – PREMIUM CORPORATE HOSPITALITY BEFORE THE BOUNCE –GAME DAY HOSPITALITY CORPORATE PACKAGES – POWER BROKERS PRESIDENT’S CLUB CAPTAIN’S CLUB PLAYER SPONSOR TEAM SUPPORTER MAJOR CLUB EVENTS SEASON LAUNCH POWER GOES… GALA AUCTION BEST & FAIREST CONTACT

Adelaide Oval where the club won more than half of its SANFL flags and where our AFL matches will be showcased from 2014.

The Port Adelaide Football Club is iconic in Australian sport, proclaiming a history like no other and an exciting future that you will want to be a part of.

Famous internationally, Adelaide Oval is undergoing a $570 million redevelopment that will see Port Adelaide – its players, supporters and partners – enjoy the thrill of Australia’s most popular sporting competition in a stateof-the-art, world class venue in the heart of the city.

We want you to join us on our journey – a journey that begins NOW!

With its tradition of strength and success and a deep connection to its community and army of supporters, Port Adelaide remains the only authentic club-based team admitted into the AFL during its national expansion.

You will be rewarded for your commitment in 2012 and 2013 by being in prime position to share in the excitement of a new era for Port Adelaide and South Australian sport.

Our club is strong and united, with the ‘One PAFC’ reunification bringing its teams together – the Power in the AFL and the Magpies continuing more than 140 years of unrivalled results in the SANFL.

Don’t wait. We want you to be a part of our team as it builds something special.

On-field, our exciting young teams are ready to emerge and become the premiership contenders of tomorrow.

Port Adelaide won its first AFL premiership in 2004 during just its eighth season in the national competition, adding to the club’s record 36 SANFL grand final triumphs.

In addition to 11 home games at AAMI Stadium, Port Adelaide is the only club to play in every AFL market in 2012: competing in Melbourne, Sydney, Gold Coast, Perth, Darwin and Launceston.

However, it is also a club with a hunger for more success and a determination to achieve it.

As we strive towards our next premierships, we are also preparing for a move home to

We have exciting initiatives off-field as well, highlighted by the move to Adelaide Oval Power Community Ltd continues its outstanding work in our schools, sporting clubs and many other organisations.

We have a plan to expand through Australia’s central corridor, taking us from Port Adelaide through our resource-rich interior to Darwin where we regularly play AFL games.

This brochure outlines the many ways you and the brands and people you represent can become involved with the Port Adelaide Football Club, and what we are committed to delivering in return.

We have advertising, hospitality and partnership options to suit businesses of any size, and offerings that can deliver on many and varied corporate objectives.

Join our journey to the most exciting era yet in the Port Adelaide Football Club’s proud history.

We Are Port Adelaide!

The AFL’s new broadcasting deal exposes our club to more people across the country than ever, with our games televised live nationally week-in and week-out.

Keith Thomas Chief Executive Officer

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

WELCOME DAVID KOCH

Power your business The Port Adelaide Football Club has been a major part of my life since I was a boy in Adelaide. Now, as the Power’s Joint No. 1 Ticketholder, I’m proud to be involved in urging others to become part of this great club’s enviable tradition. It’s not just because I’m a ‘Port boy’ from way back — it’s because as a business person it makes sense to be involved with a club that has access to an extremely large portfolio of business and government partners, and which continues to attract Australia’s leading organisations and decision-makers.

The club provides an exceptional opportunity for corporate networking — really there’s no better environment in which to build quality networks within South Australia. A partnership with the Power is an ideal way to boost your business — and all while enjoying the excitement of AFL football!

So please take the time to read this brochure and have a look at the options on offer. Once you join you’ll also gain entry into the Power’s inner sanctum and meet like minded people who aspire to success and share the passion for the Port Adelaide Football Club! I look forward to meeting you in 2012… and Go the Power!

David Koch

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

ADVERTISING OPPORTUNITIES SIGNAGE The Port Adelaide Football Club provides a range of advertising opportunities to reach our members, supporters and television viewers.

LED Recall effectiveness Recall for LED is 4 times greater than for scrolling and static signage Animation and message dynamism drive digital effectiveness, with Led Perimeter Fence research showing LED Signage at AAMI Stadium digital displays have very The most expansive LED similar brand recall effect signage system operating to commercial TV spots*. anywhere in Australia, being 280 metres of the AAMI Stadium Perimeter AAMI Stadium perimeter Fence Static Signage fence in the premium Perimeter fence static television arc. Brilliant signage is also available high resolution digital on the members wings at images with outstanding AAMI Stadium. Perimeter performance even in fence signage provides a full daylight conditions. great branding presence The ultimate flexibility and is proven to provide due to the cost effective great exposure values. artwork, which can be changed frequently and inexpensively. * UK survey to evaluate brand recall effectiveness of LED, based on a sample of 451 consumers responding to 5 minute TV mini match cuts. Source: TNS SPORT (World’s Leading Sports Research Compan

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

ADVERTISING OPPORTUNITIES CLUB PUBLICATIONS The Power produces a range of publications each year distributed to over 20,000 member households and also through our corporate and community partners.

Two quality ‘bookend’ publications – the Season Guide in March and the traditional Yearbook in November – are supplemented by the Power Community News, a magazine-style newsletter which focuses exclusively on the work being done by the club in the community and with our corporate partners.

Investment - A range of advertising packages can be tailored to suit your needs

port adelaide football club 2010 annual report

ADVERTISING OPPORTUNITIES CLUB WEBSITE… PART OF THE AFL.COM.AU NETWORK PortAdelaideFC.com.au is the official website of the Power and part of the afl.com.au network. Our site provides latest club and player news and features, exclusive club video content, and extensive links to fantasy stats, sports and tipping competitions.

The club’s website averaged close to 90,000 unique visitors per month during the 2011 season. We also have more than 32,000 fans on Facebook and more than 7,000 people following the club daily on Twitter, which has more than tripled over the last year. We also distribute a weekly in-season Member Insider newsletter to more than 9,500 email addresses.

This suite of e-communications and social media provide an increasingly influential way for the club and our partners to speak directly to our members and supporters every day.

Presentation of the club’s own unique video content will continue to grow during 2012, with revamped and newly integrated kids and community sections set to drive even more traffic to the site.

Types of direct advertising available include: • Island advertising • Leaderboard advertising – a horizontal banner ad • Sponsor logo placement • Naming rights for polls, tipping, photo galleries and other unique opportunities

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

AAMI STADIUM CORPORATE HOSPITALITY CORPORATE BOXES

All Corporate Hospitality Bookings include additional benefits tailored to suit your needs.

AAMI Stadium SANFL Suite Package • Caters for up to 36 guests to all 11 Power home games • Corporate car parking AAMI Stadium Superbox Package • Caters for up to 20 guests to all 11 Power home games • Corporate car parking AAMI Stadium Premier Suite Package Located in the Northern Grandstand • Caters for up to 14 guests to all 11 Power home games • Corporate car parking

AAMI Stadium Open Air Box Package Positioned on the western side of the stadium the open air corporate box facility • Caters for up to 8 people at all 11 Power home games played at AAMI Stadium • Corporate car parking • In-seat catering and steward service provided by Encore Group (catering costs additional) • Television monitors positioned for client viewing

SANFL Suite

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

AAMI STADIUM CORPORATE HOSPITALITY SUITE ONE - PREMIUM CORPORATE HOSPITALITY SuiteOne boasts a beautifully comfortable setting and premium match day hospitality at AAMI Stadium, providing guests with the complete football experience in the ultimate football environment.

Transferrable Membership into SuiteOne is exclusively available to 120 Members only. Membership into SuiteOne is available for all 22 games at AAMI Stadium as well as an 11 game Membership consisting of all Power games, all Crows games, or 11 nominated Power & Crows games.

Your SuiteOne experience will include: • Premium gate E car parking, directly behind SuiteOne • 3 course fine dining including premium beer, wine and spirits with chair service (for the entire game and ½ hour post match) • Dining guests then step down to leather seating and sliding windows open up to provide you with all of the excitement and atmosphere of the game • State-of-the-art technology including, 50 inch plasma screens and surround sound • A live feed to the change rooms before the game at all Power home games along with game-day insights from a member of the Power Football department and players • Membership into SuiteOne will also provide access to use for conferencing and private events at no additional charge (excluding catering) • Casual ticketing (single game) also available For all conferencing and event bookings outside of match day please contact:- 1300 GO PAFC (1300 467 232)

Suite One Corporate Facility

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

AAMI STADIUM CORPORATE HOSPITALITY BEFORE THE BOUNCE – GAME DAY HOSPITALITY The Power boasts an extremely large portfolio of over 200 business partners and continues to attract Australia’s leading organisations and decision makers. Game day provides no better environment to build quality networks and indulge in the excitement of AFL Football.

Attending Before the Bounce, the Port Adelaide Football Club’s official prematch event will provide you and your guests with the following benefits: • Sumptuous two course dining with selected beverages, in the Magarey Room at AAMI Stadium • Entertaining guest speakers • One car park per double • Undercover Reserved seating in the Members corporate enclosure • Entry into the half-time and post-match functions, where refreshments will be provided

Before the Bounce

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

CORPORATE PACKAGES – POWER BROKERS The Power boasts a large portfolio of business partners and continues to attract Australia’s leading organisations and decision makers. A Power Broker Package is a great way to further your association with the club, through a blend of hospitality, networking and a closer social connection with the players. We have four options to choose from, or can build a package to suit your business.

PRESIDENTS CLUB Match Day All 7 “Before the Bounce” pre-match events including half time in the Magarey Room plus an additional four half time events in the Magarey Room Club Events Season Launch Power Goes… Gala Auction Best & Fairest Power Experience Ultimate Alberton: Invitation for you and three guests to enjoy lunch whilst watching a Magpies home game with staff, players & senior management President’s Breakfast: Invitation for you and a guest to join the President and coaching staff for an early morning breakfast to talk all things football Change Rooms: Access for 2 people to the change rooms on game day, allowing entry before and after a game nominated by the Club

President Brett Duncanson

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

CORPORATE PACKAGES – POWER BROKERS The Power boasts a large portfolio of business partners and continues to attract Australia’s leading organisations and decision makers. A Power Broker Package is a great way to further your association with the club, through a blend of hospitality, networking and a closer social connection with the players. We have four options to choose from, or can build a package to suit your business.

CAPTAINS CLUB Match Day 5 “Before the Bounce” pre-match events including half time in the Magarey Room plus an additional two half time events in the Magarey Room Club Events Season Launch Power Goes… Gala Auction Best & Fairest Power Experience Captain’s Pre- Season BBQ: Invitation for you and a guest to attend an intimate BBQ with our Captain, Vice Captain and Players at Alberton at an inner sanctum pre-season training session

Captain Dom Cassisi and Kane Cornes

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

CORPORATE PACKAGES – POWER BROKERS The Power boasts a large portfolio of business partners and continues to attract Australia’s leading organisations and decision makers. A Power Broker Package is a great way to further your association with the club, through a blend of hospitality, networking and a closer social connection with the players. We have four options to choose from, or can build a package to suit your business.

PLAYER SPONSOR Match Day 2 “Before the Bounce” pre-match events including half time in the Magarey Room Club Events Power Goes… Gala Auction Power Experience Player Sponsor Guernsey Presentation: An invitation for the whole family to attend PAFC Family Day where you will enjoy lunch and beverages followed by a Guernsey presentation to your player on stage and a tour of the player facilities (hospitality provided for 2 only) Player Sponsor Lunch: An intimate lunch with your player during the season at the Port Club Player Appearance: A personal visit from your player at a mutually agreed time and place during the season Recognition Signed framed photo of your player An additional photo of your player with you or your company name to be displayed at the Port Club Your name or company name will be displayed on your player’s locker in the Alberton change rooms

Jasper Pittard

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

CORPORATE PACKAGES – POWER BROKERS The Power boasts a large portfolio of business partners and continues to attract Australia’s leading organisations and decision makers. A Power Broker Package is a great way to further your association with the club, through a blend of hospitality, networking and a closer social connection with the players. We have four options to choose from, or can build a package to suit your business.

TEAM SUPPORTER Power Experience Team Supporter Training Day: An invitation for 2 to attend a casual lunch and inner sanctum training day with players and coaching staff in the new indoor facility at Allan Scott Power Headquarters Inner Sanctum Lunch: An opportunity for you and a guest to attend a casual and intimate lunch with Senior Players and Coaching staff in the player lecture theatre

The team warms up at Adelaide Oval

3 4 6 6 8 9 10 10 12 14 16 16 18 20 22 24 24 24 24 26

CLUB EVENTS MAJOR CLUB EVENTS The Port Adelaide Football Club runs a series of major club events throughout the season.

Season Launch The opportunity for all Corporate Partners to kick the season off with the introduction of the Power squad at our first major function for the year Power Goes… Gala Auction A major event on Adelaide’s social calendar, ‘Power Goes’ is the club’s gala auction night — with a difference. Each year the club embraces a new theme for the event —in 2009 it was ‘Power Goes Freakish, Berserk and Profoundly Mischievous’ in 2010 the Power went ‘Rockstar’ and in 2011 the Power went “Battlestar Galactica’. This hugely successful, sell out, black tie event was the talk of Adelaide’s social calendar with its eclectic mix of circus and cabaret acts entertaining 1,000 guests including political and entertainment identities Best & Fairest An evening to reflect on the year that was and to acknowledge the clubs best and fairest player for the season as well as other award winners

Power Goes... Annual Gala Event

CONTACT Fraser Johnson Corporate Sales Executive fjohnson@pafc.com.au (08) 8447 9956 0414 635 512 Paul Rofe Corporate Sales Executive profe@pafc.com.au (08) 8447 9978 0403 326 117 Club Contact Details Allan Scott Power Headquarters Brougham Place Alberton SA 5015 Po Box 379 Port Adelaide SA 5015 Phone: (08) 8447 4044 Fax: (08) 8447 8633 Website: PortAdelaideFC.com.au