COMING SOON

Outperformers are businesses that don’t just grow. They grow faster than their entire market.

The Outperformers Outlook identifies today’s fastest growing companies in Automotive, Tech, Healthcare and Food & Drink - and decodes the secrets to their success.

nerships at gaming platform Roblox, at The Lab, Palais II. On Wednesday at midday, delegates can also attend The Marketer’s Guide to the Metaverse and Immersive Experiences, a Cannes Lions workshop hosted by Digitas UK executives, also at The Lab, Palais II. And on Thursday, LEGO Group and Epic Games will discuss the future of the digital-first ecosystem in Building the Next Iteration of the Internet. Between them they will discuss how their iconic brands are coming together to take on some of the biggest challenges faced across the development of the metaverse. Still at the nexus of creativity and innovation, Thursday will see Dentsu Creative and CapitaLand Investment join forces for Virtual Influencers: The Future of Creative Risk-Taking. During their session at The Forum, they will talk to Rae, one of Asia’s most popular virtual influencers, who went from zero to 1.1 million followers in two years. A key question will be why Gen Z has connected so meaningfully with virtual influencers and how brands can leverage this trend.

China comes to Cannes China regularly makes the media headlines — but still remains something of an enigma to observers outside the country. This week at Cannes Lions, several sessions will seek to address the gulf in understanding between East and West. On Monday, at The Forum, Palais I, Dove China’s experience session, general manager of Tencent Marketing Solutions

Kiki Fan will explore how global brands can understand Chinese consumers and the changes in consumption brought about by generational shifts. Linking back to other hot topics, the session will also explore how the real and virtual worlds connect in China, asking how the metaverse/virtual beings and AI change the way brands interact with users.

15 minutes to save the planet…

over time with Chinese female consumers and thoughts on the emerging prevailing themes will be shared in Changing Winds for Those Who Hold Up Half The Sky. On Tuesday, attention turns to China’s ecommerce revolution — making it the largest digital buyer population in the world — in a session hosted by ecommerce giant Alibaba and F5 Shanghai, also at The Forum, Palais I. At the same venue on Wednesday, Asia’s powerhouse economy is the subject of China’s Digital Market: A Growth Roadmap, hosted by Tencent. At the heart of the

As in previous years, the industry’s best and brightest minds will also be examining how creativity can be channelled into tackling the climate crisis. On Monday, at The Lab, Palais II, there will be practical guidance in a workshop entitled How Can You Respond to the Climate Emergency?

Featuring Dentsu’s head of global campaigns Jordan Hunter-Powell and Ad Net Zero’s Sebastian Munden, the session will show how to produce work that supports the transition to net zero. For an energetic and fun take on this troubling topic, delegates can also drop in on Wednesday’s Anyone Can Save the Planet in 15 Minutes, at the Palais II Stage. Here, economist and politician Yanis Varoufakis will play The Climate Change Game live against a Gen-Z gaming enthusiast. The goal of the session is to learn if there is hope for humans to reach net zero through the use of interactive tools. Another highlight for delegates seeking to connect the creative industry with solutions that might save humanity is The LionHeart Seminar: Patagonia, on Friday in the Debussy Theatre. Featuring Patagonia marketing director Tyler LaMotte, this illuminating session will show how Patagonia has stayed true to its sustainability agenda and managed to prioritise purpose over profit for decades.

Introduced in 2014, the Cannes LionHeart is presented to a person or organisation that has harnessed their position to make a significant difference to the world, with particular reference to those who work with brands and the advertising community. This year’s recipient, Yvon Chouinard, founded Patagonia in 1973, a company that is known for its commitment to progressing solutions to environmental crises as well as quality outdoor clothing. On behalf of Chouinard, Tyler will discuss what the future holds for marketing and the sustainability agenda.

2021 monkeypox epidemic, during Wednesday’s session Strange Bedfellows: How Officials and Grindr Made Monkeypox Education “Viral”. As part of the discussion, panelists will explore the business case for going beyond traditional channels and into spaces where real communication takes place. The Health & Wellness Lions celebrate creativity for personal wellbeing. Entries in the category need to demonstrate an inspired approach to consumer healthcare, which promotes nonprescription products and services, educates to allow selfdiagnosis or facilitates proactive personal care. The Pharma Lions, meanwhile, celebrate creative communications for pharmaceutical clients and services with “work that brings science and innovation to life”.