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F 24 X . R M E N TO R I N G D I N N E R A R T O F C U L i N A R Y | P R I VAT E TA S T I N G L O T T E B U N K E R P R O P O S E D

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GENERAL IN FO R M A T IO N 02

CONCEPT

Table of

CONTENT

VIS IBIL IT Y

E X E C U T IO N

HUMAN RESOURCES 06

A P P E N D IX

G E N E R A L I N F O R M AT I O N

GENERAL INFORMATION VENUE

Bottle Bunker Vietnam No. 272 Vo Chi Cong Str, Phu Thuong District, Tay Ho Ward, Ha Noi City

TIME

19:00 – 21:30, Saturday 25/02/2024

NUMBER OF GUEST

25 ~ 30 PAX

CONCEPT

Brand Communication

Acitivation Concept

MASTERY OF CRAFT

X.R 21 with ART OF CULINARY

FROM THE COMPLEXITY OF THE THREE-STEP BLENDING PROCESS TO THE UNIQUE MALTS THAT BRING IT TO LIFE, X.R COLLECTION IS THE EPITOME OF CRAFTSMANSHIP. A PERFECT HARMONY OF INSPIRATION, CREATIVITY, AND SKILL TO CREATE SOMETHING TRULY SPECIAL. Something that has been crafted to every detail The Smooth Flavor that perfectly complements the essence of art of culinary

Elevate dining experience beyond the taste of cuisine. Appreciate it with every detail. Priming palate with crafted art that is thoughtfully and tastefully arranged than simply cooking. The mellow and velvety smooth flavors that is carefully blended by Master Blender will provoke and elevate smooth dining experience via

THE ART OF FLAVOUR

THE ART OF SERVING

THE ART OF CUISINE

GENERAL INFORMATION OBJECTiVE

Building X.R as the distinctive MARKER OF SUCCESS and GIFT OF CHOICE

Uplift the Blue experience though the new Blue Sensorial Dinner in which our VVIP, KOL, B2B guests awakes all six senses, With CRAFTMANSHIP spirit dive in the world of Blue Label and its depth of flavor

MAIN TARGET STATUS SETTLER, demonstrate achievement and confidence Business leader, CEO, Director

ACTIVITIES

THE ART OF FLAVOUR

THE ART OF SERVING

THE ART OF CUISINE

DETAiLS

Elevate sophisticated taste palate with X.R rich and alluring smooth flavor

Uplift enjoyment for the celebration with X.R unique smooth ritual and the highest level of serving

Establish high-end culinary experience with X.R exclusive smooth way of enjoying specialty cuisine.

ILLUSTRATiON

VISIBILITY

PRODUCTION

BARCOUNTER

WHISKY TRUNK

Quantity: 1 pax

Quantity: 3 unit

Dimension: 1.2mH x 2mW x 1mD

Dimension: 1.6mH x 3mW x 0,6mD

VISIBILITY

PRODUCTION

VISIBILITY

POSM

PODIUM

GLORIFIER

WHISKY GLASS

Quantity: 2 units

Quantity: 8 units

Quantity: 80 units

Dimension: 1.15mH x 0.4mD

VISIBILITY

POSM

Flower Decoration

EXECUTION

EVENT FLOW OVERALL

ACT

Act 2 MENTORING DINNER

Act 1 WELCOMING

1. VISIBILITY DISPLAY

1. BA WELCOME & TOASTING

2. CANAPE SERViNG

2. WELCOMING COCKTAIL

3. WHISKY MENTORING

4. NET WORKING & SEE OFF

FLOW

EXECUTION | AGENDA

TIME

CONTENT

ACTIVITIES PGs welcoming Photo taking Welcome Drink Networking

19:00 – 19:30

WELCOMING

• • • •

19:30 – 19:35

WELCOME SPEECH

• •

Host welcomes guests & share the purpose of the event Host introduces Diageo’s Brand Ambassador

19:35 – 19:40

Introduce about JOHN WALKER & SONS X.R 19

•

BA shares JW’s history via John Walker & Sons X.R 19

19:40 – 19:45

Introduce about JOHN WALKER & SONS X.R 21

•

BA shares JW’s history via John Walker & Sons X.R 21

19:45 – 19:50

TOASTING

•

Toasting moment - John Walker & Sons X.R 19

•

BA will share about the specially prepared menu for this event

•

Guests enjoy cuisine and X.R 19.

• •

BA introduces about: THREE STAGE BLENDED BA mentors about ART OF FLAVOR

•

BA will share about the special dish “Beefsteak & Cocktail Golden”

•

Guests enjoy cuisine and X.R 19.

19:50 – 20:30

JW XR CANAPE SERVING

20:30 – 20:40

BA MENTORING ABOUT X.R 21

20:40 – 21:30

JW XR CANAPE SERVING

21:30

SEE-OFF

EXECUTION | AGENDA

WELCOME DRINK PG welcomes guests and invites them to enjoy a welcome drink from bartender Johnnie Walker XR and networking around.

EXECUTION | AGENDA

WELCOMING & TOASTING BA welcomed the speech and introduced Johnnie Walker X.R 19 and X.R 21 to be served to everyone today and toasting cheering moments.

EXECUTION | AGENDA

CANAPE SERVING Guests will enjoy indulgent flavours with fusion cuisine Được tạ o nê n từ “cuộ c dạ o chơi” thú vị đad y sá ng tạ o trong thee giới af m thực. Bah ng việ c sử dụ ng những nguyê n liệ u cao cae p nhae t trong af m thực Thee Giới, nhae n nhá chú t biee n tae u những gia vị "rae t Việ t Nam", sự kee t hợp đem đee n những bae t ngờ vị giá c là trả i nghiệ m chú ng tô i mong muoe n mang đee n từng quý khá ch hà ng.

What makes this special: Cá hồi xông khói, quả bơ, cua nghiền cay và bánh đa Unique features: Món ăn này kết hợp cá hồi xông khói, quả bơ tươi ngon, cua nghiền cay và bánh đa, tạo nên sự hòa quyện độc đáo giữa các thành phần. Cá hồi xông khói mang hương vị đặc trưng, cùng với quả bơ béo ngậy, tạo nên lớp vị hài hòa. Cua nghiền cay đem lại một chút hấp dẫn cay nồng, kết hợp với bánh đa giòn tan, tạo ra một trải nghiệm ẩm thực đa dạng và thú vị. Sự kết hợp này không chỉ làm phong phú hương vị mà còn tạo điểm nhấn độc đáo cho món ăn.

What makes this special: Thịt lợn Lomo Iberico, quả bơ và soe t kem phô mai Unique features: Mó n ă n nà y khô ng chı̉ thef hiệ n sự kee t hợp tinh tee giữa thịt lợn Lomo Iberico độ c đá o từ Tâ y Ban Nha mà cò n gó p phad n đặ c sat c từ quả bơ Việ t Nam. Quả bơ Việ t Nam, với hương vị tươi ngon và bé o ngậ y, thê m và o mó n ă n khô ng chı̉ là m tă ng thê m độ phong phú mà cò n tạ o đief m nhae n đặ c biệ t với hương vị đặ c trưng củ a đae t nước. Sự kee t hợp giữa thịt lợn Iberico chae t lượng cao và quả bơ Việ t Nam tạ o ra mộ t trả i nghiệ m af m thực độ c đá o, kee t noe i giữa hai vù ng đae t, là m phong phú thê m cho mó n ă n và tô n vinh hương vị đặ c trưng từ từng nguyê n liệ u.

What makes this special: Lườn vịt muối, mứt quả vả và phô mai Ricotta Unique features: Ba nguyên liệu lườn vịt muối, mứt quả vả và phô mai Ricotta khi kết hợp tạo nên một trải nghiệm ẩm thực độc đáo. Vị mặn đậm của lườn vịt, vị ngọt thanh của mứt quả vả và sự mịn màng của phô mai Ricotta kết hợp tinh tế, tạo nên một hòa quyện hương vị đa dạng, đồng thời làm nổi bật sự độc đáo trong món ăn này.

EXECUTION | AGENDA

What makes this special: Lươn Nhậ t nướng soe t Teriyaki Gan ngo‚ ng nghied n, Dad u nae m Truf…le, Bá nh đa Việ t Nam Unique features: Phad n lươn Nhậ t med m mọ ng khi kee t hợp với gan ngo‚ ng mang lạ i độ bé o cho phad n canape. Sự xuae t hiệ n củ a hương nae m Truf…le như mộ t noe t nhạ c rae t nhỏ , nhưng lưu luyee n mã i khô ng thô i.

What makes this special: Bá nh bao mậ t mực, tô m nướng, Xú c xı́ch cay Chorizo, Hà nh that ng đường, Soe t kem và soe t Ponzu Unique features: Mộ t chiee c bá nh xinh xat n, được là m từ mậ t tự nhiê n củ a mực. Mộ t chiee c bá nh được là m từ những nguyê n liệ u toe t nhae t sẽ mang lạ i sự hà i lò ng đậ m đà khó quê n.

What makes this special: Brownie với phad n soe t Caramel mà u cam, đặ c trưng cho mà u sơn Copper Sonic mới Unique features: Vị đậ m đà vae n vương củ a socola cù ng soe t caramel luô n tạ o nê n sự kee t hợp ngọ t ngà o, nao lò ng bae t kỳ tı́n đod hả o ngọ t nà o. Bá nh được nhae n nhá cù ng chú t muoe i bief n cực kỳ de‚ chịu, tạ o nê n sự câ n bah ng mê maf n vae n vương nơi đad u lưỡi.

EXECUTION | AGENDA

COCKTAIL PAIRING WITH CANAPE

What makes this special: Bò Wagyu khò , Soe t Aioli nae m Truf…le Bá nh mı̀ tỏ i giò n nhà là m Lá mat c mậ t Unique features: Đâ y là mộ t trong những nied m tự hà o củ a af m thực châ u A‰ - bò Wagyu, tạ o nê n mộ t loạ i Tapas dường như tan trong miệ ng. Với vâ n mỡ MBS 6/7, tı̉ lệ nạ c-mỡ được câ n bah ng và nhae n nhá bah ng mộ t lớp xoe t Aioli ngậ y mượt nhà là m, vương vae n đad y lưu luyee n. Và đặ c biệ t hơn thee nữa, đef hương vị củ a mó n ă n bù ng nof hơn khi thưởng thức cù ng X.R Cocktail Golden giao hoà giữa vị chua và ngọ t, giữa sự tuơi má t khó thef la‚ n bởi hương cam chanh cù ng noe t thả o mộ c thoang thoả ng. Và đâ y là mộ t loạ i cocktail được đặ c biệ t sá ng tạ o ra đef thưởng thức cù ng mó n ă n nà y đef nâ ng tad m vị giá c, hậ u vị thă ng hoa.

EXECUTION | AGENDA

BA MENTORING THREE STAGE BLENDED

Johnnie Walker X.R has undergone Three stage blended from extremely rare whisky. XR21 will provide a multi-layered taste experience with a strong aftertaste in a smooth, iridescent golden wine.

BA introduces guests about X.R Three Stage Blended glass which are placed on the table prepared by PG. When it comes to stage 1, BA will invite the guest to insert puzzle piece 1 in the correct position on the round base and repeat the same with stages 2 and 3 respectively. The special XR 21 glass will be available for guests to enjoy when three stage blended have been completed.

EXECUTION | AGENDA

BA MENTORING ART OF FLAVOUR

The BA instructs guests to use the XR tasting kit placed on the table prepared by PG. Guests will experience the multi-layered scents of XR through familiar scents such as raisins, honey and chocolate.

First, BA will invite guests to smell the scent of honey, then enjoy a sip of X.R 21 to feel the sweet smell of honey in X.R. Take turns with other scents on the table to enjoy the signature intense flavor of X.R.

HUMAN RESOURCES

APPENDIX

HUMAN RESOURCE

BRAND AMBASSADOR Quantity: 01 Person SOW: Mentoring whisky

PG Quantity: 06 Persons SOW: • Check-in • Serving whisky

BARTENDER Quantity: 01 Person SOW: Making cocktail XR

PHOTOGRAPHER Quantity: 01 Person SOW: Taking photos

APPENDIX

E-INVITATION

APPENDIX

PG STANDARD

1. Hair Style:

2. Make up:

- Neat bun

- Use the hair claw

- Eyes: Lightly shade eyes with eyeliner

- No bangs

Lips: Earthy red and mascara

Blush: light pink

- Overall: Light, fresh, luxurious

APPENDIX

F&B | SERVICE STAFF UNIFORMS

Quantity: 04 Persons

APPENDIX

F&B | TRAY SERVING

APPENDIX

VENUE

T H A N K YO U P R O P O S E D

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