Bærekraft, cradle2cradle

WE MAKE THE DIFFERENCE Integrally Sustainable, High Performing Cleaning Solutions

WE BRING SUSTAINABILITY TO LIFE

ECO-PIONEER FOR MORE THAN 25 YEARS Thinking in future generations Werner & Mertz unlocks the potential of nature to improve the quality of life.

Technology and nature are balanced in a safe, reliable, efficient and environmental sound manner. Through the respect for diversity and commitment to develop innovative and branded products we build values and provide long-term asset protection to our customers.

SOME OF THE RECENT YEARS´ AWARDS: 2009 German Sustainability Award 2011 EMAS Austria Award for Erdal in Hallein,

for its exemplary environmental management

2012 Green Ribbon

for Werner & Mertz Professional

2013 Grand Prize ESSEC

for the Brand Rainett

2014 Most Trusted Brand

for the Frosch brand, 13 years in row

Since 145 years Werner & Mertz is situated in Mainz, Germany.

In Europe 900 passionate employees provide best-in-class products and solutions to support our customers´ success today and in future.

Since 1971 Werner & Mertz Professional is driving the professional cleaning market with integrally sustainable, high performing solutions that are well balanced for human health and nature.

ECO-PIONEER

WHAT MAKES THIS ADMINISTRATION BUILDING TO BE ONE OF THE MOST SUSTAINABLE ONES IN EUROPE? Since 2010 our new headquarters has been a prominent landmark right at the entrance of Mainz.

The building, provided with striking wind turbine rotors on the roof, meets the highest international standards for sustainable and environmentally friendly constructions. By means of wind power, photovoltaic cells and geothermal energy, the new building creates 20% more energy than required for its current operation.

With the new headquarter Werner & Mertz sets new standards in energy effectiveness underlining its position as eco-pioneer.

■ 2010 Rhineland-Palatinate Environmental Award ■ 2012 LEED (Leadership in Energy & Environmental Design) Platinum – the most demanding sustainability certification for buildings

National and international certificates stand as evidence of our company‘s verifiable quality standards for processes and products.

Scan, click & surf to see more details. werner-mertz.de/Media-library/Company-film/

DOING THE RIGHT THINGS RIGHT WE PROVIDE SOLUTIONS FOR MAJOR ENVIRONMENTAL CONCERNS LIKE CLEAN AIR, SOIL, WATER AND ENERGY Cradle to Cradle® turns the making of things into a positive force for society, economy and our planet. Combined with other Ecolabels, Cradle to Cradle® goes beyond performance and completes all key elements for an integrally sustainable product design.

CRADLE TO CRADLE® PRINCIPLE – Take – make – regenerate TECHNICAL NUTRIENTS

PLANTS BIOLOGICAL NUTRIENTS

Biological Cycle

Technical

For Products of Consumption, e.g.: cleaning chemicals

For Products of e.g.: packaging

BIODEGRADATION

CRADLE TO GRAVE – One way flow design

USE

MAKE

Replacement of destroyed resources

Destruction of resources TAKE

WASTE

*Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry LLC (MBDC). Cradle to Cradle CertifiedCM is a certification mark

DESIGNED TO BE FOOD

RECYCLING

CRADLE TO CRADLE ® PRINCIPLES

CRADLE TO CRADLE CERTIFICATION CM

Cradle to Cradle® is based on designing products for closed biological or technical cycles.

■ Products are evaluated against criteria in five categories:

Nutrient Management Cradle to Cradle® product materials should be suitable for a safe and complete return to the biosphere for recovery and high quality reuse.

Waste equals food:

Cycle Service,

Use of current solar income Incorporation of primary energy into the design of production systems which includes solar, water, geothermic and wind energy, directly or indirectly.

❑ Material Health ❑ Material Reutilization ❑ Renewable Energy + Carbon Management ❑ Water Stewardship ❑ Social Fairness ■ Results are split into a 5-Level System of Basic, Bronze, Silver, Gold and Platinum ■ Minimum level of achievement in any of the five categories ultimately determines the final certification level

BASIC BRONZE SILVER

Celebrate diversity Natural systems function through complexity. Consideration of diversity and variety within manufacturing products.

GOLD PLATINUM

USE

Eco-Efficiency „Doing things right“ reduces critical issues

+

Eco-Effectiveness „Doing the right things“ through Cradle to Cradle® eliminates any critical issues

=

„Doing the right things right“

5 licensed exclusively for the Cradle to Cradle Products Innovation InstituteSM (C2CPII).

PROFESSIONAL CLEANING ON A UNIQUE CRADLE TO CRADLE CERTIFIEDCM GOLD LEVEL green care PROFESSIONAL provides worldwide the first cleaning and care range with the Cradle to Cradle CertifiedCM GOLD quality seal.

Many certifications in the market address one aspect of a product or its production. The Cradle to Cradle CertifiedCM Product Standard Design encompasses a detailed evaluation key to assess products considering material health, material reutilization, use of renewable energy and carbon management, water stewardship and social fairness.

APPROVED PERFORMANCE

Social Fairness: New innovative, sustainable solutions: ❑ The Recyclate Initiative: high grade recycling of post consumer PET plastic by improved sorting methods to increase proportion of recycled PET in new PET packaging



❑ Surfactants based on European Plants: plant-based surfactants of European origin (rapeseed-, linseed-, olive-oil) replace/supplement wash active substances based on palm kernel and coconut oil, promoting biodiversity

 Protection of communities, workers and environment along the value chain  Responsible manufacturing, fair treatment of workers, reinvestment in natural capital

Water Stewardship:  Own chemical-physical fresh and waste water treatment leads to improved water quality  Constant high quality of recirculated water due to active water management: water leaves site as clean as it has taken before its usage  As a side product valuable filter sludge is re-used as raw material in brick making

Renewable Energies and Carbon Management: Use of 100% renewable electricity for all on-site business processes, including manufacturing for third parties suppliers  

Low need for fossile heating energy

CO2 emissions are compensated by active environmental projects (e.g. regeneration of the „Mürmes Moors“** - CO2 is fixed from the air)



** Mürmes / Eifel region, Germany: moorland conservation promotes climate and species protection.

*Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry LLC (MBDC). Cradle to Cradle CertifiedCM is a certification mark

INTEGRALLY SUSTAINABLE

NEW: PERFUME AND DYE-FREE

Material Health:  Formulations even meet Cradle to Cradle CertifiedCM PLATINUM level  All ingredients in the formulations have been classified to be safe for humans and biological cycles

Packaging meets Silver level

 No banned materials, such as CMR (carcinogenic, mutagenic or toxic for reproduction)  No dangerous materials during and after a potential incineration



Use of recycable technical materials



Incorporation of plastic recyclates



Use of renewable biological materials



Use of fully biodegradable materials

Photo: Jürgen Treiber pixelio.de

Material Reutilization:

7 licensed exclusively for the Cradle to Cradle Products Innovation InstituteSM (C2CPII).

FOR PERFORMANCE THAT BENEFITS YOUR BUSINESS POWERFUL ARGUMENTS – OBVIOUS ADVANTAGES Werner & Mertz Professional has established a truly customer-focused culture throughout the whole organization.

For our highly trained, motivated and action orientated trusted advisors, partnership is a key component.

Through their years of industry experience combined with effective green care PROFESSIONAL products they are able to provide complete and customized, integrally sustainable hygiene solutions which contribute to our customers´ success.

Solutions:

Transparency and Credibility High Cleaning Efficiency HIGHEST CLEANING PERFORMANCE THROUGH PERFECT ECOLOGICAL PRODUCT DESIGN Internal Benchmark Product Performance SR 15 Benchmark Competitor 1 Benchmark Competitor 2

TRANSPARENT PRODUCT INFORMATION AND HIGH CREDIBILITY THROUGH OPEN BOOK POLICY

Credibility by Design

■ Biodegradability information ■ Renewable carbon

balance / carbon content

■ Full ingredient list ■ Application recommendation ■ Company

certification IKW* test method, test soil removal

Performance by Design

■ Increased profitability based on innovative formulations which provide an optimised cost-in-use ratio ■ Highest and proven cleaning efficiency, proven by the IKW* test method and confirmed by the leading European EU Ecolabel certification *German Cosmetic, Toiletry, Perfumery and Detergent Association

HIGH PERFORMING

DESIGNED FOR PROFESSIONALS

Leak-proof, color coded flip top cap The new bottle design of Werner & Mertz Professional, that has been developed together with customers, brings a number of firsts to the cleaning market.

It clearly differentiates from market standard and through its individual, exclusive and attractive design it supports creating a motivating work environment.

Trusted brand provides decades of industry experience

Self-explanatory product names

Recessed grips with anti-slip nubs for safe and convenient handling

Additional upside-down scaling for convenient and reliable product dosage Backside: Self-explanatory product names Backside: Product descriptor, legal specification and use recommendation in 29 languages values linguistic diversity Certifications are additional proofs for quality pH-scale provides clear measure on acidity and alkalinity

Multilingual product descriptor Easy to understand „how-to-use“ pictogram series for correct product application Clear application area illustration German quality Color coded labels follow the industry color standard Pioneer for integrally sustainable solutions Reliable EAN Code Pack sizes follows industry standard

Square design ensures maximum use of cleaning trolley´s load capacity

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TRUSTED BRANDS

TRUSTED BRANDS Strong brands, highly qualified and motivated employees support our consistently pursued sustainable orientation of the entire company – all secure the future of Werner & Mertz Professional on the way to becoming the European market and innovation leader for professional special care.

Our trusted brands have different profiles while both having sustainable roots.

tana PROFESSIONAL

green care PROFESSIONAL

■ Proven cleaning performance

■ Top cleaning performance

■ Solution provider with sustainable roots

■ Pioneer in integral sustainability

■ Reliability, safety and high cleaning

efficiency in addition to consistent efforts towards sustainability

■ Permanent effort towards continuous

innovation to become the best-in-class in any respect

PERFECTLY BALANCED TO PROTECT YOUR VALUES AND CREATE NEW ONES

FOR PROFESSIONALS

INTEGRALLY SUSTAINABLE, HIGH PERFORMING SOLUTIONS HARMLESS FOR HUMAN HEALTH AND NATURE FLOOR & SURFACES

SANITARY ROOMS

KITCHENS

ON PREMISE LAUNDRY

INDUSTRY

PERSONAL CARE

SERVICE PROVIDERS

FACILITY MANAGEMENT BUILDING SERVICE CONTRACTORS CATERERS

KEY SECTORS

TO PROTECT YOUR BUSINESS

PUBLIC INSTITUTIONS

HEALTH CARE

INDUSTRY

LODGING

LEISURE

FOOD SERVICE

KEY SECTORS

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