Boone and Crockett Club 2020 Media Kit

BOONE AND CROCKETT CLUB 2020 PARTNERSHIP KIT

“There can be no greater issue than that of conservation in the country.�

Theodore Roosevelt, Founder - Boone and Crockett Club December 8, 1887

MISSION

It is the mission of the Boone and Crockett Club to promote the conservation and management of wildlife, especially big game, and its habitat, to preserve and encourage hunting, and to maintain the highest ethical standards of Fair Chase and sportsmanship in North America.

BOONE AND CROCKETT CLUB

THE OLDEST HUNTER-CONSERVATION ORGANIZATION IN NORTH AMERICA THE LEADING AUTHORITY ON CONSERVATION, BIG GAME, AND FAIR CHASE

WHO WE ARE, AND WHAT WE DO

There is public land, abundant game, hunting rights, and therefore a hunting industry because of the Boone and Crockett Club. Nearly everything regarding wildlife conservation and habitat management, including laws, policies and ethics that govern the sustainable use of wildlife resources, and the funding and science behind conservation, has been either initiated, established or influenced by the Club and its members since its founding in 1887 by Theodore Roosevelt.

As a result of this legacy the most dedicated big game hunters and conservationists follow the Club and believe in Fair Chase. Boone and Crockett Club members uniquely averaging 6-figure incomes, the highest education levels, ardently hunt for weeks each year, and oftentimes lead in their field or communities. B&C therefore has the most engaged and knowledgeable vertical audience in the hunting marketplace.

DOING IT RIGHT: ETHICS AND FAIR CHASE

Fair Chase is a registered trademark of the Boone and Crockett Club and has been a guiding principle of ethical conduct for sportsmen in the field for well over a century. Fair Chase is practiced by millions of sportsmen worldwide, it’s passed from one generation to the next, is taught in hunter certification courses, and speaks for sportsmen and hunting. It says that hunting is conducted by principled men and women who hold themselves accountable, even beyond what may be legal. Ž

A STANDARD OF EXCELLENCE

The Club is widely known for its scoring system and record books for native North American big game. After over 80 years Boone and Crockett score has become spoken language among sportsmen, the hunting industry and media, and wildlife professionals. It is therefore one of the most recognizable brands within the outdoor space. Each year the Club processes about 1,500 new record book entries and scores 10X this number for curious sportsmen.

The record book eligibility standards are high, both in the quality of the animal and the quality of the chase.

Less than one half of one percent of sportsmen will ever harvest a B&C animal. Regardless of age or motivations a Boone and Crockett trophy is the most aspirational aspect in big game hunting. More importantly, hunting hard and selectively for a mature male is a discipline that conservation demands.

BOONE AND CROCKETT CLUB

THE BOONE AND CROCKETT ADVANTAGE THE RIGHT DEMOGRAPHIC FOR YOUR BRAND

READERSHIP AGE 32% | 25 – 54 60% | 35 - 64 33% | 55 – 64

HIGH HOUSEHOLD INCOMES 84% | $60,000 + 53% | $100,000 +

BEST MEMBER RETENTION 80% | 3 years + 68% | 5 years + 46% | 10 years +

B&C DIGITAL OUTREACH

Instagram | 32,000 followers Twitter | 3,400 followers YouTube | 2.6 million minutes watched

FACEBOOK

Up-to-date non-partisan news posted by B&C 330,000 followers 70 million+ annual facebook impressions 25,000 average followers reached per picture post 18,000 average followers reached per content post 503,000 minutes of videos viewed

EDUCATED MEMBERS 85% | Attended college 64% | Graduated college 26% | Master’s degree or higher

GREATEST HUNTER PARTICIPATION PER YEAR 43% | Hunt 31+ days 76% | Hunt 16+ days

DEDICATED TO HUNT MULTIPLE STATES 62% | Members

DIGITAL NEWS AND CONTENT PLATFORMS

In-The-Field Email newsletter | 68,000 organically grown subscribers B&C Website | 1.4 million visitors HuntFairChase.com | 52 million+ impressions

FAIR CHASE MAGAZINE CIRCULATION Fair Chase Magazine | 7,000 distributed

FACEBOOK FOLLOWER AGE 33% | 18-34 25% | 35-44 21% | 45-54 21% | 55+

FACEBOOK HOUSEHOLD INCOME 83% | $40,000 + 34% | $75,000 +

FACEBOOK EDUCATED FOLLOWERS 64% | College 4% | Master’s degree or higher

GREATEST HUNTER PARTICIPATION PER YEAR 41% | Hunt 31+ days 76% | Hunt 16+ days

HUNT MULTIPLE STATES 59% | followers

TRAILBLAZER CONSERVATION PARTNERSHIPS

CONSERVATION’S STRONGEST ALLIES TRAILBLAZER BENEFITS:

Conservation isn’t easy, it’s become more and more complex, and also takes time to bear fruit. These companies understand this and know that their contributions to the Club and this effort affect their customers in their ability to hunt, having places to hunt, and finding abundant game once they get there.

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Four full color pages in Fair Chase magazine annually over the term of the agreement

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Sponsor’s special offers or promo codes within the Club’s organically grown, monthly E-Newsletter.

n Opportunity to use B&C content. Details negotiable.

Throughout its 133-year history, much of what the Boone and Crockett Club has been able to accomplish has been the result of strategic partnerships. Trailblazers in Conservation is the highest-level partnership available with the Club. It is an investment in the Club’s Mission work, but does include some tangible marketing and media benefits.

n

Nationally distributed press release announcing new partnership and/or renewal

n

Company Spotlight Article in an installment of In-TheField E-Newsletter

n ROS banner on B&C’s website n

YOUR CONTRIBUTIONS WILL HELP THE CLUB:

n Logo recognition and links within B&C’s communications,

n Maintain big game records for scientific and management

purposes n Increase public awareness and acceptance of recreational hunting as an irreplaceable mechanism for conservation n Propose beneficial, federal conservation legislation and block harmful policies n Continue to elevate the importance and relevance of ethical, Fair Chase hunting n Invest in the scientific research necessary for modernday wildlife management, as well as guide the careers of our future conservation leaders.

Twelve (12) month logo banner on B&C’s E-Newsletters with one (1) month title sponsor rotated among Trailblazer sponsors marketing, advertising, media and website concerning the Club’s Trailblazers in Conservation sponsors

n

Use of the Club’s name/logo and Trailblazer logo as a Conservation partner

n

Preferential opportunity for product placement in special B&C projects, promotions, and solicitations as they arise

TM

3-YEAR COMMITMENT INVESTMENT $15,000 ANNUALLY

BOONE AND EXCLUSIVE SPONSORSHIPS CROCKETT CLUB BRANDED CONTENT OPPORTUNITIES, DIGITAL AND PRINT NEW OPPORTUNITY IN 2020!

DEDICATED TO FAIR CHASE® – EXCLUSIVE CO-BRANDED E-BLAST In the business of conservation and hunter advocacy, your opinion, thought leadership, and associations are your currency.

Monthly digital feature addressing topical matters of importance to sportsmen and the hunter-conservationist community, featuring a variety of relevant Fair Chase ® topics.

INCLUDES: n n n

Exclusive co-branded content e-blasts delivered to B&C’s 68,000 organically grown email subscribers (Sponsored By + logo/link) x12 Sponsor banner prominently in e-blast for promotions or marketing Social media post including sponsor hashtag and text acknowledgement with each e-blast release driving traffic to content on the Club’s NEW website!

ANNUAL INVESTMENT $30,000 Boost your exposure to B&C membership by adding print. n Full-page ad in each issue of Fair Chase magazine (x4)

WITH PRINT PACKAGE INVESTMENT $39,000

BOONE AND EXCLUSIVE SPONSORSHIPS CROCKETT CLUB BRANDED CONTENT OPPORTUNITIES, DIGITAL AND PRINT FIELD PHOTO GALLERY RECENTLY ACCEPTED B&C TROPHIES Give them what they want to see – proof that conservation is working and that a trophy is still obtainable.

GENERATION NEXT FIELD PHOTO GALLERY RECENTLY ACCEPTED B&C YOUTH TROPHIES Your chance to be recognized supporting the next generation of hunter-conservationists.

By far, the most popular section in each issue of Fair Chase magazine. Published 4X per year, this section is at least 6 pages of select field photos and listings of recently accepted B&C trophies per issue.

EVOLUTION OF THE FIELD PHOTO Honor the tradition of field photos and the generational changes.

R3 (Recruitment, Retention and Reengagement) is a nation-wide effort to address the decline in hunter participation. One thing we can do is honor our youth and their remarkable success in the field. Published 4X per year, this popular section showcases 2 pages of select field photos and listings of recently accepted B&C trophies taken by youth age 16 and under.

INCLUDES: n Logo recognition as section sponsor n Full-page ad in each issue of Fair Chase magazine n Print and digital magazine distribution n Social media post including sponsor hashtag and text acknowledgement with each issue

INCLUDES: n Logo recognition as section sponsor n Full-page ad in each issue of Fair Chase magazine n Print and digital magazine distribution n Social media post including sponsor hashtag and text acknowledgement with each issue

ANNUAL INVESTMENT $15,000

With over 130 years of history, the B&C Club has kept a vast assortment of field photos across time that document the history of big game hunting in North America. This section features 3 pages of select images and captions that endear today’s sportsmen to the traditions of big game hunting.

INCLUDES: n Logo recognition as section sponsor n Full-page ad in each issue of Fair Chase magazine n Print and digital magazine distribution n Sponsor branded content repurposed in B&C’s 68,000 organically grown ‘In-The-Field’ e-newsletter n Social media post including sponsor hashtag and text acknowledgement with each issue

ANNUAL INVESTMENT $20,000

ANNUAL INVESTMENT $10,000 RECENTLY ACCEPTED TROPHIES

30TH BIG GAME AWARDS

LISTING AND PHOTO GALLERY

YOUR LOGO HERE

JACK STEELE PARKER

GENERATION

The following pages list the most recent big game tro p h ie s ac c e pte d i nto Boone and Crockett Club’s 3 0 th Bi g Game Awa rds Program, 2016-2018, which includes entries received between January 1, 2016, and December 31, 2018. All of the field photos in this section are from entries that are listed in this issue and are shown in bold green text.

This listing represents only those trophies accepted since the Spring 2018 issue of Fair Chase was published.

NEXT

ELK & MULE DEER

FINAL SCORE

GROSS SCORE

LOCATION

HUNTER

TYPICAL AMERICAN ELK - WORLD’S

400 5/8 391 383 378 377 6/8 377 1/8 376 5/8 370 4/8 368 361

B&C Associate Allen Bolen took this Quebec-Labrador caribou, scoring 378-2/8 points, on an archery hunt near Ungava Bay, Quebec, in 2017.

409 2/8 406 4/8 393 2/8 387 1/8 385 7/8 385 4/8 383 2/8 383 374 3/8 370 2/8

NON-TYPICAL AMERICAN ELK - WORLD’S

391 5/8 402 7/8 Navajo Co., AZ 391 407 6/8 Navajo Co., AZ 388 2/8 401 3/8 Unknown

SPONSORED BY

DATE

MEASURER

RECORD SCORE 442-5/8

Phillips Co., MT Elko Co., NV Millard Co., UT Apache Co., AZ Coconino Co., AZ Park Co., WY Navajo Co., AZ Garfield Co., UT Park Co., WY Treasure Co., MT

Jim C. Robinson Jesse W. Warrick Douglas C. Hannah Cole H. Buser Donald E. Perrien Breanne R. Thiel Marion D. Anderson Matheson M. Houston Rodney A. Lindsten Hannah K. Patterson

2016 2016 2016 2016 2016 2016 2016 2016 2016 2016

M. Malone C. Lacey W. Bowles L. Rominger H. Tonkin B. Zundel R. Stayner D. Nielsen W. Hepworth M. Malone

RECORD SCORE 478-5/8

404-6/8

329 6/8 335 7/8 Gold River, BC Russell D. Jeter 329 343 6/8 Vancouver Kevin T. Klumper Island, BC 316 7/8 326 2/8 Columbia Co., OR Dale E. Webb 305 1/8 310 3/8 Coos Co., OR Rob D. Miller 298 1/8 309 4/8 Campbell River, BC Ricardo Longoria 296 1/8 301 2/8 Coos Co., OR Paul J. Mitchell

297 5/8 291 4/8

306 5/8 Solano Co., CA 298 4/8 Solano Co., CA

TYPICAL MULE DEER - WORLD’S RECORD

2016 M. Opitz 2015 J. Weise

Kevin T. Klumper Weston S. Arvin

2015 J. Weise 2016 B. Abele

SCORE 226-4/8

203 2/8 212 4/8 Washington Co., ID Melvin A. Dotson 1965 R. Hatfield 194 7/8 200 5/8 Unknown Unknown 1900 R. Black 194 5/8 207 2/8 Reid Lake, SK Donald J. Luthi 2016 D. Francais 193 4/8 200 6/8 Rio Arriba Co., NM McLean Bowman 1971 J. Stein 190 7/8 211 2/8 Maple Creek, SK Marty B. Bohnet 2015 R. Schaal 189 6/8 205 3/8 Climax, SK George P. Bourassa 2016 M. Halirewich 187 2/8 191 4/8 Utah Co., UT Joshua A. Brittain 2016 D. Nielsen 186 6/8 198 7/8 Willow Bunch Gerald A. Churko 2015 H. Dreger Lake, SK 186 1/8 203 7/8 Carbon Co., WY Charles J. Engstrom 2016 B. Wilkes 185 5/8 189 5/8 Montrose Co., CO Dan C. Cooper 2006 R. Black 183 5/8 188 2/8 Perkins Co., NE Seth M. Cockerill 2007 L. Meduna 181 4/8 185 6/8 Montrose Co., CO Cherrissa E. Cooper 2010 R. Black

NON-TYPICAL MULE DEER - WORLD’S

RECORD SCORE 355-2/8

270 2/8 277 5/8 Oneida Co., ID 265 6/8 274 2/8 Cassia Co., ID 238 2/8 242 6/8 Cassia Co., ID 233 5/8 238 2/8 Garfield Co., CO 231 6/8 235 4/8 Carbon Co., UT 230 4/8 241 Lincoln Co., NV 223 5/8 236 2/8 Owyhee Co., ID

TYPICAL COLUMBIA BLACKTAIL DEER

TOP TO BOTTOM:

This typical American elk, scoring 377-1/8 points, was taken by Breanne R. Thiel in Park County, Wyoming, on a hunt in 2016.

She was shooting a .300 Winchester Mag. B&C Associate Adam B

Robert D. Dorius Larry Carson Don E. Drew Michael G. Harpster Bart W. Davis Adam B. Kearney Robert L. Stockton

TYPICAL SITKA BLACKTAIL DEER

1978 1955 1985 2015 2016 2016 1970

R. Hatfield R. Hatfield R. Hatfield J. Kubalak D. Jones L. Clark R. Hatfield

- WORLD’S RECORD SCORE 182-2/8

144 146 6/8 Humboldt Co., CA Mark E. Miranda 141 4/8 144 2/8 Skagit Co., WA Patrick L. Morgenthaler 138 4/8 143 5/8 Trinity Co., CA Travis A. Jarrett 135 1/8 138 6/8 Humboldt Co., CA Robert J. Dinsmore 132 6/8 140 5/8 Curry Co., OR William D. Douglas 128 134 5/8 Mendocino Co., CA Lee H. Vagt - WORLD’S RECORD SCORE 133

Oyen, AB

TYPICAL WHITETAIL DEER 164

171 1/8

Randolph Co., AR

HUNTER

DATE MEASURER

C. Dillabough 2017 Tyson Smigelski

only those trophies accepted This listing represents Chase was published.

Winter 2018 issue of Fair

since the

D. Doughty 2017 Bradley K. Baltz

DEER A. Cramer 2017 V. Johnston Muskingum Co., OH James T. Kalsbeck 2017 Hans E.Torgerson Otter Tail Co., MN

NON-TYPIC AL WHITETAIL 193 3/8 203 7/8 188 3/8 199 1/8

T. Rozewski 2018 Jayden R. Wallace Harney Co., OR 84 1/8 83

Tyson Smigelski

2016 T. Rozewski 2004 D. Heffner 2012 M. Barrett 2016 D. Heffner

TULE ELK - WORLD’S RECORD SCORE 379

YOUR LOGO HERE

206 2/8 211 1/8

PRONGHOR N

Horace Smith, Jr. 2016 R. Stayner Ben Hollingsworth, Jr. 2016 B. Dupke Unknown 1900 W. Phifer

ROOSEVELT’S ELK - WORLD’S RECORD SCORE

FINAL GR OSS SCORE SC ORE LOCATION TYPICAL MULE DEER

Club would like to celebrate The Boone and Crockett way embraced the outdoor young hunters who have spirit of fair chase hunting. of life and embody the game of the most recent big The following is a list Boone and Crockett Club’s trophies accepted into , 2016-2018, that Program Awards Game 30th Big or a youth hunter (16 years have been taken by are photos in this section younger). All of the field in this issue and are shown from entries that are listed in bold orange text.

2016 G. Hooper 2016 E. Johnson 2015 S. Boero 2016 G. Hooper 2015 S. Nasby 2016 D. Biggs

James V. Johnston Jayden R. Wallace

YOUR LOGO HERE

FAIR CHASE MAGAZINE COVER-TO-COVER READING

TARGETED PRINT OPPORTUNITIES NEW OPPORTUNITY!

Fair Chase contains Club news and activities in the areas of conservation, education, hunting advocacy, conservation policy, and wildlife science efforts, as well as insights from experts inside and outside of the Club. Features focus on a wide range of topics, including issues that affect hunting and big game species, articles that offer an historical perspective, and those that address future hunting and wildlife concerns. Conservation and biological features cover areas of concern to game managers and sportsmen, as well as success stories from across North America.

Each issue also contains stories from the field, as well as listings and photos of recently accepted Boone and Crockett trophies.

POLYBAG INSERTS No better opportunity to put a catalog of products in front of a dedicated, hunting audience. n Distributed quarterly in Fair Chase magazine

DIMENSIONS MAG PAGE TRIM: 8.5 X 10.875 BLEED: 8.75 X 11.125

$2,500 PER ISSUE PACKAGED WITH AN AD FOR $3,500 PER ISSUE (Cannot be included with Yearbook) FALL 2019 | $9.95

FAIR CHASE MAGAZINE FALL 2019 n

VOLUME 35 n

FREQUENCY DISCOUNTS 2X

4X

Inside Front Cover

$2,300

$2,000

$1,700

Inside Back Cover

$2,300

$2,000

$1,700

Back Cover

$3,000

$2,750

$2,500

Mag Full Page

$1,750

$1,500

$1,400

1/2 page

$1,000

$900

$800

1/2 PAGE VER. 4.75 X 7.125

WWW.BOONE-CROCKETT.ORG

1X

NUMBER 2

AD SIZES

AD MATERIAL REQUIREMENTS

Fair Chase is a 4-color glossy publication that accepts composite PDF files only. Please send via email, CD, or dropbox. Please email digital files to Danny Noonan at Danny@boone-crockett.org. For Dropbox access please contact Karlie Slayer at karlie@boone-crockett.org.

BLEED: 5.5 X 7.875

All ads must be send in high resolution, process color pdf format at actual size the ad will run. We reserve the right to resize or refuse any ads submitted incorrectly.

PAYMENT TERMS

FAIR CHASE ADVERTISING DATES ISSUE

CLOSING

MATERIAL DISTRIBUTION

SPRING 20

Dec. 27, 2019

January 13

February 10

SUMMER 20

March 27

April 13

May 11

FALL 20

June 26

July 13

August 10

WINTER 20

September 25

October 12

November 9

Established accounts will receive Net 30 days from release date.

New accounts must pay in advance of publishing. We reserve the right to put a hold on future ads if account balance is not current.

Cancellations will not be accepted unless confirmed in writing 60-days prior to printing.

ADVERTISING SALES: Danny Noonan 406/542-1888 ext. 205 Danny@Boone-Crockett.org

1/2 PAGE HORIZ. 7.125 X 4.75 BLEED: 8.625 X 5.5

IN-THE-FIELD E-NEWSLETTER

TARGETED E-NEWSLETTER OPPORTUNITIES

The arena changes daily as issues of importance to conservationists and big game hunters work their way toward solutions, and new challenges surface. The Club’s E-newsletters offer the perfect vehicle to stay connected and informed on a monthly basis to over 68,000 organically-grown subscribers – learning the issues and celebrating successes.

WEB AD PLACEMENT

NEW OPPORTUNITY!

WWW.BOONE-CROCKETT.ORG

SPECIAL OFFERS AND PROMO CODES

The recently upgraded website is a portal of information for the hunter-conservationist community, including those doing research on the North American Model of Wildlife Conservation, hunting, what the Club is doing and has to say.

Sections include what one would expect from the leading authority on North American conservation and big game hunting, informing and inspiring over 912,000 visitors per year.

DEDICATED SHARED SECTION n 12 Special Offer/Promo Code sections per year in the

E-Newsletter, minimum 3-month commitment

n Monthly feature within E-Newsletter. Must be special

offers or promo codes.

n Minimum 3 months

INVESTMENT $1,500 / 3-MONTH

ADDED VALUE OPPORTUNITIES BASED ON SPEND LEVELS

PRESENTING SPONSOR n Includes the ‘Presented by horizontal banner ad’ n

Includes either a right column banner ad or a horizontal ad that will run in between feature stories

n Size: 565x70 pixels n Minimum 3 months

INVESTMENT $500 / NEWSLETTER SUPPORTING SPONSOR n

Includes a right column banner ad or horizontal banner ad which will run in between features

n Size: 160x280 pixels OR 360x90 pixels n Minimum 3 months

INVESTMENT $300 / NEWSLETTER

PROMO CODE

PROMO CODE YOUR AD HERE

PROMO CODE

PROMO CODE

ACTIONS SPEAK LOUDER THAN WORDS R3, EDUCATION, & RESEARCH

THEODORE ROOSEVELT MEMORIAL RANCH: Every summer over 2,500 kids learn about our outdoor world.

Outdoor adventure camps emphasize hunting, shooting, camping, hiking, and fishing. You will not have a more picture-perfect location for videos and photography.

UNIVERSITY PROGRAMS: Our next outdoor leaders are coming from Club-supported universities with endowed chairs and fellows researching and delivering findings that are positively impacting wildlife decision-making and all hunters.

HUNT FOR SUSTAINABILITY: From the field to the plate, the goal is to introduce hunting to young adults enrolled in college who had limited exposure to the sport earlier in life. Focus is on hunter ethics, shooting safety, food processing and preparation, and hunting’s role in wildlife management.

WILDLIFE CONVENTIONS: The Club speaks and presents at, as well as sponsors major wildlife conferences and conventions where the most targeted leaders of the outdoor space attend.

CHRONIC WASTING DISEASE (CWD): An international issue with no end in sight, the Club helped found the CWD Alliance and is on the forefront of CWD research, education, and legislation.

FAIR CHASE HUNTING

FAIR CHASE®: Be part of the conversation for the most defensible hunting practice. As pioneers of fair chase efforts, the Club is leading the growing desire of sportsmen to do the right thing in the field for the better of all wildlife.

POACH AND PAY: Anti-poaching research and outreach campaign because poachers are not hunters. States are losing millions of dollars in revenue due to lack of information and B&C is leading the charge. It’s amazing what is already found, and what we still don’t know.

TAILOR YOUR SUPPORT STRATEGY TO HELP IMPORTANT PROJECTS WITH PRODUCTS OR FUNDING.

NORTH AMERICAN BIG GAME RECORDS

RECORDS DATA USE OR LICENSE: Think of the best top 10 list in hunting, the most aspirational achievement a big game hunter wants, with new field photos entered each day with content that no one else can say they own. These stats are from the oldest wildlife dataset in North America and are the biggest, most impressive game animals.

RECORDS ARCHIVE DIGITIZATION: There are still many very old records and old field photos within the Club Headquarters that are still in hard-copy form that need digitized. The Club would like to fix this problem allowing us to provide our wildlife managers and researchers with a greater set of data for the most impactful research projects.

OFFICIAL MEASURER (OM) TRAINING: When you hear about a new World’s Record animal, who is there? One of B&C’s 1,400 OMs. Will they be wearing your gear while they tell the story of conservation history and what it means to take such a remarkable animal?

CLUB GROWTH

ASSOCIATE MEMBERSHIP DRIVE: There would not be hunting in North America without the Club and it’s time to start growing our community of supporters. Great brand products could be used to offer as giveaways or incentives.

Cash included will boost the efforts.

AUCTION: Products are put on display to the most dedicated members in the hunting community to help fund the Club’s Mission. Unlike local chapter banquets, this banquet is the most premier, exclusive banquet in the hunting community, many names are too private to disclose.

LICENSING: Do you ever wonder if selling a Boone and Crockett branded product would energize revenue and increase your company’s status?