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Vol. 1, No. 2 March 2012


Exper ence Speaks


Dogs Get Better with Age Activate Your Sales Value Power Boomers Have Found Happiness Trends & Technology An online magazine dedicated to celebrating the vibrant boomer lifestyle.

Do whatever it takes to get unstuck. Start where you are. Use what you have. Do what you can.

Experience Speaks!



Exper ence Meet the Publishers



Vol. 1, No. 2 March 2012


H. B. “Pete” Peters

Deborah Brown

Hosts of

Publisher’s Corner . . . 3 Radio Guest Experts: Dogs Get Better with Age . . . 5 Activate Your Sales Value Power . . .7 Baby Boomers Have Found Happiness . . . 9 Why Visual Marketing Matters to Boomers . . .11


Boomers and Our Virtual Kids . . . 13 Business Thoughts: There’s Got to Be a Payoff for Networking . . . 16 Something to Think About: Advice from an Old Farmer . . .17

The Boomer and The Babe Show is directed to the 50 plus market, with a particular emphasis on the active, healthy, working and vibrant boomer lifestyle. The co-hosts of the show, Pete Peters and Deborah Brown, are boomers themselves and feel like they know as well as anyone else what boomers want to hear about. That sounds about right for a couple of boomers, doesn’t it?

QR Codes Are Everywhere . . . 23

Copyright © Boomer and The Babe, Inc., 2012. All Rights Reserved.

For the times of your life . . . Out loud and in living color!

Thoughts on Multi-Tasking - from the publisher Chances are good that the time you think you're saving will be used up, and then some, when you have to go back and correct your mistakes.

Is there really such a thing as multi-tasking? I would suggest that there is no such thing as multi-tasking in the true sense of the word. It is the case that you might have two or more tasks underway simultaneously, but there is no way that you can be doing multiple tasks and paying attention to both equally. One of them will always take a back seat.

Simple time analysis dictates that if you plan to allocate 60 minutes to one project and 30 minutes to another, how could you ever think that by doing them both at the same time you will spend less than 1 1/2 hours to get them both done? Does doing them at the same time make the clock go faster or slower? Driving a car and doing whatever else is certainly one of the best examples of attempted multi-tasking that can have disastrous consequences yet, we all do it and think that we are paying equal attention to both. But that is a different topic that is best left to another column. I don't want to attempt to multitask by including two topics in the same missive.

H. B. “Pete� Peters

Let's cite some examples. Can you write an article and talk on the phone at the same time? Yes. Can you pay 100% attention to both at the same time? No. Try it.

Keep in mind that the term multi-task is a computer term. We may have loads of memory, but that doesn't mean we can multi-task.

At some point you will either stop writing and talk or stop talking and write. If you are serious about both tasks and want to perform in excellence, and both tasks are worthy of your full attention, why would you not set one aside and concentrate on the other one until it is complete?


mul l ti l task l ing

Every project or conversation reaches a natural pause or conclusion. That's when you can spend 100% of your time on the other important project.

Boomer and The Babe, Inc is the owner and publisher of Boomer Experience Speaks. Among our other holdings are Boomer Series Books, Boomer and the Babe Network on Blogtalk radio, The Boomer and The Babe Show, and SplashVOD (our YouTube Channel).

If you are on the phone with a friend, client or prospect while you are doing something else at your desk, pay attention to how often you ask the party on the phone to repeat themselves because you missed the point. YOU WEREN'T CONCENTRATING 100% on the conversation. If the person on the line is important enough to talk to at that time then pay attention to the conversation. Stop your other work. If not, then find a time that you can call them back and talk then. I truly believe that you can only do one thing at a time well. Someone or some task will always take a back seat when you try to multi-task. If you have a list of partially completed projects, it might be that you have been trying to multi-task.


noun Computers: the concurrent or inter-leaved execution of two or more jobs by a single CPU.

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Pet Lifestyle Expert w Top Dog Eileen Proctor

Like Fine Wine, Dogs Get Better with Age


o bones about it, when adding a fur kid to the family.., purebred OR mixed breed... my belief is that “adoption is the option.” In fact, this conviction only gets stronger with age. Not just MY age, but the age of the dog, too. Because after all, we Boomers have to stick together! Just because an older dog winds up in the custody of a rescue organization doesn't mean that there is necessarily anything wrong with him. Commonly, the displaced dog is a victim of his owner's loss of employment, divorce, allergies, or even death. Adopting a grown or older animal... one that is out of the oh-so-cute but oh-so-challenging puppy stages... offers a pet parent many advantages. By and large, they ·





are already, or can more easily be taught, housebreaking skills because their bladders are larger so they can “hold it” longer. That means less frustration for both of you... and less need for mopping up “accidents” or replacing carpeting are out of the chewing stages (great news… and longer life… for your shoes, furniture, socks and underwear!) can focus both better and longer, and therefore, learn quickly. There is very little truth that you can't teach old dogs new tricks… find yourself a mature dog and give it a try! are more mellow and do not need the same high level of exercise and entertainment. They jump less and are more easily controlled. While happy to play when an opportunity presents itself, they are just as content to curl up for a nap when it doesn't don't make the kinds of demands on your time and attention that puppies and young dogs do. Chances are that you'll enjoy many a good night's sleep because they don't


generally need nighttime feedings, comforting, or bathroom breaks at 3:00 a.m. and have already grown into their size, shape, personality and activity preferences. Bottom line: with a grown/older dog, what you see is what you get! are grateful for the second chance they've been given and are known for lavishing their new family members with an incredibly high quality and quantity of love and devotion

Older & Wiser: Caring For The Senior Dog The generally accepted rule of thumb is that one year of a dog's life is equal to seven of a human's. In reality, dogs mature more rapidly during their first two years, then again during the final third of their life.


Thanks to advancements in both standardized and specialty veterinary care, our furry friends are living longer than ever before. Today, the average lifespan for all breeds of dogs combined is 12 years; smaller breeds

Listen to the Show of obesity, overfeeding and decreased activity are more common reasons. Weight loss treatments for senior dogs are similar to that for humans: · limit calories consumed · feed a number of smaller meals throughout the day · increase exercise to burn more calories and tone muscles. Try incorporating a suitably brisk daily walk to help control your senior dog's weight and keep him in shape. This exercise will probably reap health benefits for you, too! For as Confucius' very astute, canine-loving cousin (may have) said “if your dog is overweight, YOU'RE probably not getting enough exercise!”

such as Poodles and Chihuahuas bless their families for as long as 16 - 18 years, while giant breeds such as the Great Dane peak at 8 - 10 years. As your pet's trusted guardian, it is your responsibility to alert your veterinarian to the common behavioral and physical “rights of passage” associated with dogs reaching senior status, as well as signs of other health problems or disease. Some of the typical senior canine's behavioral changes include: · decreased activity · disorientation/confusion and getting “lost” in familiar settings · changes in sleep, eating or drinking habits · delayed response times to verbal commands · increased urination or incontinence

The bottom line? Don't be afraid of bringing a grown or older dog into your family because of potentially higher veterinary costs. While it is true that medical problems can multiply as a dog ages, getting a young dog is no guarantee of good health. I know this first-hand because despite carefully selecting an eight-week-old pedigreed puppy with OFA certified parents, my Golden Retriever, Ariel, was diagnosed with congenital hip dysplasia at the tender age of five months. In contrast, Cassie came into my life at two years of age with no official pedigree, documented medical history or guarantee and, at ten years of age, she's still healthyas-a-horse!

While many physical signs of aging such as a graying muzzle or cloudiness over the eyes are easy to identify, others are more subtle and will appear more gradually: · weight gain or loss · limping or stiffness of gait · diminished vision and hearing · digestive/dental problems, including chronic “bad breath” · change in appearance of skin, fur, or muscle tone Nutrition is a key factor in a dog's overall health during all stages of their lives. Because nutritional requirements change as animals age, be sure to switch over to pet foods that have been formulated with fewer calories, more protein, antioxidants and specific vitamins to meet seniors' specific needs. Obesity in senior dogs increases the risk of serious diseases and health problems such as diabetes, cardiovascular, respiratory and musculoskeletal disorders. While certain medical conditions and metabolic diseases can be the cause


Top Dog Eileen Proctor is a national Pet Lifestyle Expert, renowned as America's Canine Connections Coach AND The Voice of Pet Rescue. She is also the author of Top Dog's Top Tips for Tip Top Dog Care: What Your Best Friend Wants You To Know, and the charismatic host of FURvently Speaking, a fun & fur-filled hour devoted to the care & well being of our 4-legged friends, broadcasting live every 2nd & 4th Wednesday at 3pm EDT on For additional information: or

Competitive Performance Expert w Deborah Gardner

Listen to the Show

Activate Your Sales Value Power


to their own benefit as they should. Know your own Strengths, Weaknesses, Opportunities and Threats, so that you will have a clearer understanding of who you are and where you want to go. This is a written exercise that works best when posted on your wall or on your computer to be read every day.

t the start of the year, my team took a poll with the question, “What's your BIGGEST challenge in making your 2012 year the best ever?” Based upon the overwhelming contribution of comments, stories and situational feedback we received, it was evident that those that participated were all committed to making this year the best ever! Interestingly, almost every communication we received had common denominators. Such as, “How do I look for new business?”, “I need to be more organized” “Why can't I close more sales leads?” and “How do I stay focused and motivated?” As we head into the year for those still seeking these answers, there are solutions to these challenges in order to activate your “SALES VALUE” power!

Golden Nugget #3 Motivation comes from action. As a sales professional, goals are not achieved without action. To perform, you have to determine what works and what doesn't work. Write down the one thing you need to stop doing within the sales process and the one thing you need to start doing within the sales process. Make a simple action plan with these answers and start working it today. Activity will motivate you to keep going. You will definitely feel better after you have accomplished your sales goals that will make you and/or your company more profitable. Now that's SALES VALUE power!

Here are 3 simple golden nuggets to activate your SALES VALUE power in order to help you implement and accomplish your goals by year end. Golden Nugget #1 Define what “best year ever” means to you. In other words, what does success look like to you? Are you sales goals in line with what you set at the beginning of the year? If not, review them and adjust accordingly. Yet, be realistic or you will set yourself up for failure. Yes, I said it, failure! Hopefully that comment will kick your butt into gear.

Deborah Gardner is a competitive performance expert who challenges companies, organizations and individuals to think and act. In addition, she helps translate competition into higher sales, better customer service, stronger negotiations, improved team performance along with greater personal and professional development. Visit or Google . . . You'll find her.

What does Success look like to you? Golden Nugget #2 Develop your SWOT analysis. Most companies utilize this format as part of their business plans. However, many sales people don't use it


Looking for a speaker for your next event?

Experience Speaks! Competition and Sales Deborah Gardner

Pet Industry Favorites

Top Dog Eileen Proctor

Reinvention & Legacy

Deborah Louise Brown

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Relationship Expert w Terri Orbuch, PhD (aka The Love DoctorÂŽ)

Baby Boomers Have Found Happiness


veryone wants to achieve happiness and who says you can't? It is often assumed that people in their 20s and 30s are the most excited and happy with their lives. But according to a recent survey from, the largest online dating community catering to singles over 50, the opposite is true. In fact, 82% are happier with their life now than when they were younger. With age comes wisdom, and by the time you're in your 50's you begin to see the larger picture without sweating the small stuff. Your 20s and 30s are all about “the next best thing� - whether it be a job promotion, a new apartment or a fling. But now you're at the stage in your life where you can slow down and reflect on what makes you happiest, and with whom you would like to share this happiness.

exceptional. Whether you are beginning to date, or are in a long-term relationship, here are some helpful tips to achieve dating bliss and take your relationship from good to great!

When it comes to love, you realize the significance and value of companionship. According to the survey, 89% of singles over 50 are at a point in their lives where they feel fulfilled and are looking for someone to share their lives with. They know what makes life rich and satisfying, and are able to express it.

Just starting to date: Ask questions. Don't spend the entire first date talking about yourself. Instead, ask the other person questions about themselves, what they like to do, and their favorite activities. Someone who asks questions is seen as interesting and attractive on first dates. If your date asks you question after question, which may be a nervous defense to avoid having to talk about him or her, take charge and say, "Enough about me. I'd love to hear a lot more about you."

And when it comes to the bedroom, don't think the same doesn't apply. Data throughout history show that fulfilled relationships boost mental and psychological health, as well as physical health. While most people think that once you hit a certain age, your desire for a sexual connection decreases,'s survey shows that a whopping 95% of singles over 50 consider sex an important part of their romantic relationship. Furthermore, 77% feel more comfortable discussing sexual needs and desires with their potential mate than when they were younger - so don't be afraid to speak up. While you think this time in your life can't get any better, it can. All it takes is small changes in your behaviors and attitudes to make the relationships in your life


Plan ahead. Take time to think about what you'll do and say on the first date. People often don't get second dates because they do mindless dating. They just don't put enough thought into their first-date presentation. The findings indicate that boomers are focused on compatibility and finding someone who makes them happy. So plan ahead, rehearse what you might say, and make sure you set your first date apart from the typical first date of drinks and a movie.

Listen to the Show Early on, don't sweat the small stuff. Don't focus on the small things or annoyances when looking for that someone special to date. Don't wonder whether he likes to ballroom dance or whether she loves to play golf. Instead, look for similarity in underlying values and attitudes. findings indicate that boomers are focused on compatibility. And, they are right in focusing on compatibility; studies show that similarity in underlying values and attitudes is what keeps relationships together over the long haul. Be positive and smile. If you are too serious, you might give off the vibe that you are “too much work to be with� and not much fun. Don't talk negatively about the weather, sports teams, politics, or anything else. Smiling will put your date in a good mood and generates a positive impression. Studies show that people are attracted to others who have a positive approach, are optimistic and look happy. Already in a relationship: Slow down and appreciate. Yes, we are very busy as individuals. We take on too many responsibilities and tasks. But don't put your relationship on the back burner. Don't wait until tomorrow. Take time today to notice what your partner is doing. Make sure your partner feels valued, loved, and appreciated. Remember that the results indicate that baby boomers are more confident in what they want out of life and companionship is at the top of their list! Learn how to be a better listener. Seventy percent of those surveyed would be absolutely willing to talk candidly about their sexual needs and desires with their potential mate. Are you sure you're ready to actively listen to what your partner has to say? Active listening is a conscious behavior that requires more than your ears. It uses your eyes, your body, and your mind. You need to be able to really hear what your partner is saying to you before you ask additional questions. When your partner reaches a stopping place, think for a few seconds, and then respond. If you don't entirely understand or want more details or clarification, ask for it.

Check body language. Miscommunication can occur when your partner misinterprets the message or information you send to him or her. Pay attention to your body language and whether it is consistent with what you say. When you talk with your partner, make eye contact, nod your head, turn your body toward your partner, and lean forward rather than away from your partner. Also, use body language cues that convey confidence. Practice talking sex with same-sex friends. Do you have to talk about sex with your partner to have a sexually satisfying relationship? No, but it certainly can't hurt. Studies show that talking openly about sexuality can significantly improve your relationship and sex life. But many baby boomers may not have a vocabulary to discuss sex with their partner. They may have learned at a very early age that sex isn't something they discuss with others. If this is the case, try to discuss sexuality openly with your same-sex friends, and ask them for advice and help. And remember, differences in desires and wants between you and your partner don't mean that you and your partner are incompatible.

Dr. Terri Orbuch, also known as The Love Doctor, has been a practicing marriage and relationship therapist for more than 20 years, and is a popular love adviser on radio, TV, and She is a research professor at the Institute for Social Research at University of Michigan, and a professor at Oakland University. She is author of 5 Simple Steps to Take Your Marriage from Good to Great (Delacorte, 2009), and a forthcoming book, Finding Love Again: 6 Simple Steps to a New and Happy Relationship (Sourcebooks, June 2012). You can find out more about her at


Marketing & Design Communications Expert w David Langton

Why Visual Marketing Matters for Boomers


Selecting the right image for your business They say a picture is worth a thousand words but are they the right words? Are you losing business because your website does not have clarity, evoke strength and position your business in the right light? Your website is your number one billboard, it's the place your clients and prospects go to affirm your credibility.

oomers are used to being on top of the world. We dominate the generations around us purely by our size and influence in buying capacity. And yet, sometimes we overlook what is right before us. We underestimate the power of visuals. The world is visual. We use our eyes to take in much of the content that influences our behavior, tempers our reactions, and informs our decisions. Whether it's on the Web, in a brochure, or live in person, the most effective solutions are ones that unexpectedly grab our attention. The key with visual marketing is examining the intersection point between design (the visual) and marketing (influencing buying behavior).

Be sure to get your website design right, then connect your other marketing materials (business cards, signage, brochures, email marketing, Facebook and Linked-in pages) to your website with consistent imaging and messaging.

In a world that is constantly changing, where you may be restarting your life in any given decade, understanding the power of the visual becomes more and more critical for your success. Why do you need a professional website? Many small business owners reach a point early in the stages of their business where they realize that they need the professional services of a good accountant or lawyer, yet when it comes to their marketing communications they take a DIY (Do It Yourself) approach. Many underestimate the power of

How does creativity really work? If you ask comedians to explain how a joke works they usually respond that the process is not very funny. As Steve Martin says, “Comedy is not pretty.” Comedians see things differently, they recognize patterns and structures to set up a joke, add an unexpected twist and come up with a punch line.

their public face - whether it be a website, a business card, a logo or a marketing campaign. Professional designers can apply their expertise in creating a visual presence for your business, product or service that will resonate with your key market. It's not just about looking good, it's about looking right.

As Chico Marx says, “Who are you going to believe, me or your own eyes?”


Listen to the Show we work apart and do more sketching and refinement until we have a wide selection of concepts that are ready to share with the client.

Visual communication designers see the world differently. They have a toolbox with typography, layout conventions and a mastery of how to combine images and language in unique and distinctive ways. The process is not pretty either.

At the client presentation we like to share a lot of concepts in categories and ask the client to revisit the marketing objectives as they evaluate and respond to the concepts. The client feedback is critical to the success of the project, after all, the client is the one who really knows the marketplace, understands their mission and goals. The best designers know how to express a client's marketing objectives using visuals and messaging that are distinctive and appropriate for each situation. That's visual marketing at work.

Our Creative Process at Work Seventeen years ago Norman Cherubino and I founded Langton Cherubino Group, a design communication firm in New York City and we have developed a method of creating new and effective design solutions. Our creative process begins with a client meeting where we learn about the project as we define the parameters and objectives. We examine target audiences, the competition, key messaging and desired impressions. From this meeting we establish a Marketing Objectives Report for the client to review before any sketching really begins.

David Langton is co-author of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (Wiley). He is an adjunct professor at Hostos College/CUNY where he teaches Digital Communications. More information at: and

Once the client approves the Marketing Objectives, we meet with our design team in a process we call, “Work Together, Work Apart.� We come together to share initial thoughts about the client, then go off to our separate workspaces and do research, sketch and dream. A few days later we come together again to share our rough sketches and concepts that are emerging. At this session we bounce ideas off each other, refine, reshape and refocus the themes. Then

Available Available at at


Photojournalist and Common Sense Survival Expert w Jack Jobe

The Boomers and Our Virtual Kids


ur children grew up on TV, our grandkids on computers and video games. These Virtual Reality-focused people can't start a fire in Real Reality without a match or lighter. They walk around daily totally unprepared for 'Haiti and Japan sized events'.

certainty where to dig for each member of your family. Could water, a first aid kit, a tool and other little, inexpensive items add a major advantage in an Emergency? This is the back of my business card.

As I witnessed the horrors of 2010 Haiti transpire (tens of thousands dead, hundreds of thousands homeless), I awakened to the fact that my family was not prepared. In Katrina, Haiti and Japan, we witnessed vast numbers of humans exist for days, weeks and months with no 'outside' water, food or utilities. I began to encourage my family and friends to consider what I had seen. I voiced and wrote “Letter to My Children - Lessons from Haiti & Japan” which points out What Goes Unnoticed by most people.

For example, in Haiti, about 230,000 homes and 30,000 business buildings collapsed. Rescuers rushed to the buildings but …. 'Where do you dig?' IF I'm breathing, I can whistle. IF my mouth is dry and dusty, a mechanical whistle can reach out of those 'tombs of rubble', and scream for help. Now the Rescuers know with

As Boomers, share your lessons and wisdom. Perhaps your grandparents lived through the 1900 Galveston Hurricane, or your parents The Depression. One lady told me of a blizzard in New England where her family was snowed in 'for six weeks' without power and water. Would you have survived if that happened today? What conditions are most 'urban dwellers' going to be in IF utilities fail society for a prolonged period? Everyone hopes tomorrow won't be any worse than today, unless they are far-sighted enough to buy insurance against the unknown. Most responsible members of society, who can afford it, own car, house, health and life insurance. Then Why are only 8-12%

If I’m breathing . . . I can whistle!. 13

Listen to the Show of Americans prepared for 'a prolonged Emergency'? “Be Prepared” is real 'Life Insurance' - the other one is really death benefits. How prepared are you? grandkids?

Your Children?

dehydration’s final stages, I gasped. As he struggled to find water, his failing muscles in his arms and fingers cramped and he had to 'hop and drag my legs'. He was describing the 'classic Zombie walk'.


I grew up belly-crawling across the ground, watching tadpoles turn into frogs and seeing the consequences of nature's wrath in Oklahoma. My mom and grandma taught me “cookin & sew'n”, and a cousin to hunt and clean game. A lot of my basic survival skills are rusty. Needing to renew my basic skills, I searched for local groups teaching selfsufficiency, survival skill and native plant identification. Many times, I am the student yet strangely, I also teach. I thought I had little to contribute but I found my 'Life Experience' often bridged gaps by offering a wider range of examples or methods.

Recent natural disasters should remind us every day to be a little better prepared. How many days’ worth of water do you store? (1 gallon of water per person pets or children a little less - Per Day) I want to hold off joining the Zombies as long as I can. The more People I educate now, the less Zombies I'll fight later. Boomers-give back your skills, ideas and enthusiasm. Help everyone's chances of Survival. Be Honest, Be Excellent & WalkAbout Prepared™

At 66, I'm faced with the 'our inevitable fate' but I offer this. “When a human dies, a Library is Lost.” At a time of financial crisis, terrorists, severe weather, from daily disasters to man-made emergencies, you may suddenly be called upon to shelter your family or friends. What can you teach them now so they enjoy more Survival Options later? That's part of Survival Magic. The more you know, the less you have to carry. Every trick, skill or craft you can pass along will help. From community gardens to hand-made goods to 'outdoor skills', any Knowledge or Wisdom can improve everyone's chances. While listening to a man in a medical office describing the physical pain he went through during

Jack Jobe is an Emmy-nominated Photojournalist who writes a “Common Sense Survival Tips” newsletter.


It is never too late to start again. The Red Suitcase is a mother daughter road movie that subtly explores the strengths and frailties of the human spirit. It is one woman's courage and the complex and unbreakable bond with her daughter that forges a journey across the country in search of new beginnings. From the story's delicate mix of the poignant and heartbreaking to the unexpected and hilarious, we are inspired to believe that it is never too late to start again.

Fundraising Campaign Underway! Email Producer/Writer Dana White for details.

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The Story Behind The Red Suitcase: Dana White, the writer and producer of The Red Suitcase developed the idea for the film one afternoon in May of 2008. Soon after, she saw the critically acclaimed actress Kathleen Chalfant in a play in Los Angeles. Stunned by her performance, Dana knew she had found the woman to play the lead role in her new film. Having worked as an actress in New York, Dana had long admired Ms. Chalfant, as one of the iconic figures on the New York Stage. Unbeknownst to Ms. Chalfant, Dana set out to write The Red Suitcase, determined to have the New York actress play the role of Ruth. Two years later, Dana’s dream became a reality when after reading the script, Kathleen Chalfant enthusiastically agreed to play the role of Ruth and thus began the next chapter in the making of The Red Suitcase.

Something to Think About w Networking

There’s Got to Be a Payoff for Networking! In Real Estate the top consideration is said to be location, location, location.

1) What kind of group structure is right for me? Some of the fee based “networking as a business” organizations include LeTip, Leads, and BNI. They all have several things in common.

In Networking it’s relationships, relationships, relationships that is said to be the most important aspect of your activities. Build relationships.

1) They have an application process. defines relationship as follows:


Re l la l tion l ship noun

1. a connection, association, or involvement. 2. Connection between persons by blood or marriage. 3. an emotional or other connection between people: the relationship between teachers and students. 4.a sexual involvement; affair.

2) They are business category exclusive (one business per industry).


3) They charge an application fee, annual dues fee and a monthly fee. They all levy fines to participants that don't bring leads, tips, referrals, wear a name badge etc. 4) Attendance is required and expected. Excessive absence without an alternate attending can mean dismissal from the group. Most meet over a meal time and the cost includes a meal (not always optional) at the meeting location.

People use business networking events to do all of them in varying degrees. The building of business relationships at networking events seems to be a good thing as long as it works. Networking is one of the ways that has become standard practice to find and cultivate those relationships. Regardless of how you choose to participate, networking needs to be part of your Marketing Plan. There are two basic networking structures, fee based or free. Within each there are many variations that the developers have chosen based on whether or not they are in the “networking business.”

5) Meetings are quite regimented and tightly scripted and scheduled.

Here are three questions designed to help you determine whether or not a networking group is right and working for you.

Activities are the same most weeks and do not vary. Except for the participants, it's like eating at McDonalds; you know what's on the menu. For the most


part these groups have membership of at least 15 people because that is the minimum number that they must have to “charter” the chapter.

2) What are the Networking Mechanics that you are allowed to employ? Hopefully the answer is whatever you would like. The best networking groups and those that are the most successful over the long haul seem to be those that allow the participants to find some time to interact with people in a way that works best for them.

The pay-to-play groups often get caught up in their “rules” and the implementation of them can be used to eliminate or black ball members that don't meet the agenda of those in charge of the group.

If you like to hand out business cards and you determine your networking success by the number of cards you exchange (not recommended) then a large group with few restrictions might suit you. If you love to give your 30second elevator speech, then make sure that the group allows time for that. If you want to speak about your business every now and then, make sure that aspect is built into the meeting structure of the group you select.

The FREE groups are springing up all over the place. Free might mean up to $5 each time you participate, which might be for the coffee and sweet rolls; it could mean that they meet at a restaurant and your meal is optional. Attendance is optional; you can miss meetings if your schedule dictates. You pay any fee at the door. Meeting frequency is regularly scheduled and usually once per week. On any given day it seems that the attendees at these meetings are there because they want to be. Because there is no financial obligation, the attendance and the relationships that are formed, and the business that is done ,seem to have a stronger bond. For that reason, it might take longer to cultivate a referral base.

3) How long does it take to determine if the time and money spent is worth the investment? Just like any other aspect to your business you have to know that return on investment thing. You need to determine if the payoff is worth the investment. Consider your networking time as an investment in your business. Just as with advertising, time spent on Twitter, Facebook or LinkedIn, networking takes up a significant amount of your time. The object is to keep the cost per sale to a minimum.

In either case, there are probably going to be people speaking about their business and elevator speeches. In the “for profit networking groups” it can be the case that, there will be less free flow and spontaneity in the meetings and less time for “open networking.” Some people find this stifling.

When you join the “pay for membership” groups don't forget to figure the cost into your marketing budget. If you find a “free” group that you like, when you analyze the group and its value, you may well find that there is

If you are the type of person that enjoys regimentation, then the pay-for-membership groups will be more to your liking. If you are a “go with the flow” less formal type individual, the free non-membership group might be your choice.

Continued on page 21


Something to Think About w From Our Readers

Advice from an Old Farmer “Your fences need to be horse-high, pig-tight and bull-strong.”

“Remember that silence is sometimes the best answer.”

“Keep skunks and bankers at a distance.”

“Live a good and honorable life, then when you get older and think back, you'll enjoy it a second time.”

“Life is simpler when you plow around the stump.”

“Don't interfere with somethin' that ain't bothering you none.”

“A bumble bee is considerably faster than a John Deere tractor.” “Words that soak into your ears are whispered... not yelled.” “Meanness don't just happen overnight.” “Forgive your enemies; it messes up their heads.” “Do not corner something that you know is meaner than you.” “It don't take a very big person to carry a grudge.” “You cannot unsay a cruel word.” “Every path has a few puddles.” “When you wallow with pigs, expect to get dirty.” “The best sermons are lived, not preached.” “Most of the stuff people worry about, ain't never gonna happen anyway.” “Don't judge folks by their relatives.


“Timing has a lot to do with the outcome of a rain dance.” “If you find yourself in a hole, the first thing to do is stop diggin'.” “Sometimes you get, and sometimes you get got.” “The biggest trouble maker you'll probably ever have to deal with, watches you from the mirror every mornin'.” “Always drink upstream from the herd.”

“If you get to thinkin' you're a person of some influence, try orderin' somebody else's dog around.” “Live simply, love generously, care deeply, speak kindly, and leave the rest to God.” “Don't pick a fight with an old man. If he is too old to fight, he'll just kill you.”

Thank you to Joe Kopff for sending this article to us. If you find something we should share with our readers, send it to us marked “Something to Think About!”

“Good judgment comes from experience, and a lotta that comes from bad judgment.” “Lettin' the cat outta the bag is a whole lot easier than puttin' it back in.”

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Continued from page 18

more business there than you thought and it comes without major expense. Networking, however, is done primarily during business hours. They try to start them before office hours or over lunch but let's face it, they almost always go into to the work day at some point even if it is the travel to get there and back. It won't matter how organized you are, you have to expect that some of your productive hours will be spent involved in your networking. Once you recognize that, you can now work to make your networking pay off just like any other sales call. Just like with a sales call you know that when you have reached the point of no return and there will be no business coming from that contact, it’s time to bail out. So it is with networking groups.

Take a look around. Even the “pay for membership” groups allow you to visit 2-3 times before you make a financial commitment. Take a critical look at your networking. If you are going to the same groups, talking to the same people and you are all chit-chatting about the day's news and you haven't given or received a qualified lead in the past 90 - 120 days, change your group, move around a little. Find some groups where you don't know anyone. Be the newbie in the group. There is a time for net-sitting, net-eating and netyakking. You should be there for net-WORKING.

Don't spin your wheels hoping it will all happen just because you feel comfortable.



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Experience Speaks Vol 1 No 2  

Boomer thought leaders reveal information and tips for making the second half of life the best half of life.

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