5 Ways An Author Mug Can Help Boost Your Brand

With so many books out there, it is no wonder many authors and publishers struggle when it comes to marketing their books effectively.

According to Toner Buzz, the 2021 global book market was valued at $138.35 billion and by 2030 is estimated to be valued at $164 billion.

While this is great news for authors and publishers, it also means that with the increasing number of books being produced each year, it has become more important than ever to find unique ways to market your books and to give your author brand that leading edge.

And what better way to think out of the box than a mug with your book cover on it?

Did you know that there are more than 1 billion people all over the world drinking coffee daily (according to Deals on Health) or that the global tea market is set to be valued at $267 billion by 2025 (Statista)?

Which can only mean one thing – there’s always going to be a demand for something to drink from! And a mug with your book cover on it could be that extra special flavour your book marketing needs!

Here are 5 book mug tips to give your marketing a boost:

1. Competition Prizes and Giveaways

A mug with your book cover on it makes a great prize for a competition to keep your readers/email list engaged. A mug can also be used as an extra incentive for someone to enter into a lucky draw for a signed copy of your actual book.

For example, you could ask readers to buy the mug and then send you a photo of themselves with your mug. This could be the proof of entry to the draw. For even more marketing opportunities, the photos could also be shared across various social media channels – yours and theirs! Or you could step it up a notch and ask readers to film a short video clip of them sipping from your mug in a fun location.

The mug can also be given away with your book, giving a reader another incentive to buy your book. Two for the price of one!

Or it can be used to get more people to join your mailing list. You could ask your current list members to spread the word about you and if they can refer 10 or more people to you, then you can give them a mug! Yes, it’s that easy!

2. Donate To Charitable Causes

Today, it is all about personal branding, and what better way to enhance your personal brand than by donating to good causes? According to a study by Zeno, consumers are more likely to purchase from or champion a brand that they feel supports a good cause, by as much as four to six times. Supporting a cause builds trust in your brand and this is a good way for others to recommend your author brand or books to others.

And imagine the personal satisfaction you’ll feel when donating some of your author mugs to a local charity shop, a cancer hospital, or other causes you feel strongly about. Good actions cause ripples and the positive results will be more impactful than you can even imagine!

3. Extra Exposure

Getting your book cover on a mug can lead to extra exposure to readers who might not ordinarily have come across your book. For example, if you are back working in the office, your mug could be a great birthday gift or co-worker gift for your colleagues. Donate a few to the office kitchen or reception area. Besides the extra publicity for your book, it goes without saying how cool it will be to have your colleagues gathering around the board room table, sipping from your mugs.

4. Social Media Posts

Post funky photos or short videos of you or others sipping from your book mugs on your various social media platforms and blogs. Be creative with your posts! Visual content remains a key driver today in enhancing your brand, and as an entrepreneur or author this applies to you too!

According to Website Planet, visuals across all types of content increase the viewer’s desire to engage by 80%, while blog posts containing images experience 650% higher engagement than posts which only contain text.

5. Motivational/inspirational

A mug with your book cover on it can serve as the perfect inspiration when you find yourself struggling with writer’s block (or writer’s stuckness, as I was once convinced to describe this dreaded condition that all authors can relate to!). It screams out at you “Look what I have achieved!” and “If I’ve done it before, I can do it again!”

Motivational sips to success!

Bevan Frank is the author of the Amazon bestseller The Mind of God (A Thriller Novel), a creative entrepreneur, and stroke survivor. To learn more about him, please visit www.elmparkpublishing.com. Bevan is helping authors by designing funky book mugs on Fiverr (search for seller name: bevanf). Message him on Fiverr before you place an order, quote BOOKSGOSOCIAL and receive a 10% discount on any package. Mugs will then go on display at Trailblazer Gifts.