Excerpt: The Canadian Book Market 2015

BNC RE S E ARC H

THE CANADIAN BOOK MARKET

2015 A comprehensive overview of sales performance within the Canadian book industry for 2015.

THIS PAGE INTENTIONALLY LEFT BLANK

BNC RE S E ARC H

THE CANADIAN BOOK MARKET

2015 A comprehensive overview of sales performance within the Canadian book industry for 2015.

TERMS OF USE

THIS AGREEMENT is a legal document that governs your use of The Canadian Book Market 2015 in PDF format.

By downloading the PDF you indicate that you agree to be bound by the terms and conditions specified herein.

1. COPYRIGHT. BookNet Canada (“BNC”) owns all rights in the multiuse PDF of The Canadian Book Market 2015 and the copyrights therein. Copyright © BookNet Canada. All rights reserved.

2. PDF FILES: REPRODUCTION AND DISTRIBUTION. A purchaser of the Electronic Publication who accepts and agrees to the conditions specified in these Terms of Use (“Authorized Purchaser”) may post a copy of the Electronic Publication on his or her company’s secured intranet server and/or distribute the Electronic Publication in physical or digital form to their immediate employees and any wholly owned subsidiaries if a multiuse license agreement has been purchased.

Acceptance of the Electronic Publication constitutes the Authorized Purchaser’s agreement with these terms.

3. PROHIBITION OF SUBLICENSE OR ASSIGNMENT. Except as permitted in 2 above, neither the Terms of Use nor the Electronic Publication nor any part thereof may be sublicensed, assigned, transferred or given away by the Authorized Purchaser without the prior written consent of BNC. Any attempt to sublicense, assign or transfer any of the rights, interests, duties or obligations under this license constitutes a material breach of this Agreement justifying termination.

4. ALTERATION; NOTICES. The Authorized Purchaser may not modify, adapt, transform, translate or create any derivative work based on any material included in the Electronic Publication, or otherwise use any such materials in a manner that would infringe the copyrights therein. Each Electronic Publication will include a Copyright Notice. The Copyright Notice and any other notices or disclaimers may not be removed, obscured, or modified in any way.

5. REQUIRED NOTICES. The Authorized Purchaser many not assert or represent to any third party that he or she has any ownership rights in, or the right to sell, transfer, or lend the Electronic Publication.

6. USER WARRANTIES. Each Authorized Purchaser warrants that it will use reasonable efforts to ensure the security and integrity of each Electronic Publication, and will notify BookNet Canada promptly of any unauthorized use of the Electronic Publication of which they become aware. Any abuse of these Terms of Use may be pursued to the fullest extent permitted under applicable laws, treaties, and conventions.

7. INDEMNIFICATION. THE AUTHORIZED PURCHASER AGREES TO INDEMNIFY BNC AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES AND AGENTS, AND SHALL HOLD EACH OF THEM HARMLESS AGAINST ANY CLAIMS, LOSSES OR DAMAGES ASSERTED BY ANY ENTITY, INCLUDING COURT COSTS AND REASONABLE ATTORNEYS’ FEES, ARISING OUT OF OR IN CONNECTION WITH THE USE, OR ATTEMPTED USE, OF THE ELECTRONIC PUBLICATION. 8. LIMITATION OF LIABILITY. BNC SHALL NOT BE LIABLE FOR DIRECT, INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES OF ANY TYPE ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR THE ELECTRONIC PUBLICATION. The Authorized Purchaser acknowledges that BNC has agreed to make the Electronic Publication available in reliance on the exclusions and limitations of liability and disclaimers of warranty set forth above and that the same form an essential basis of the bargain between the parties.

9. GOVERNING LAW AND GENERAL PROVISIONS. The laws of the Government of Canada shall govern these Terms of Use. If any part of any provision of these Terms of Use shall be invalid or unenforceable, such part shall be deemed to be restated to reflect, as nearly as possible, the original intentions of both of the parties in accordance with applicable law, and the remainder of the Terms of Use shall remain in full force and effect. These Terms of Use are the complete and exclusive statement of the agreement between you as the Authorized Purchaser and BNC with respect to the Electronic Publication, and supersedes any proposal or prior agreement, oral or written, and any other communications between you and BNC relating to the subject matter of these Terms of Use. They may not be changed, modified or otherwise altered without the prior written consent of BNC. If you have questions about public disclosure of this report, please contact media@booknetcanada.ca.

Library and Archives Canada Cataloguing in Publication BNC research : The Canadian Book Market 2015 / BookNet Canada. -- Non-Subscriber ed. ISBN 9781927655177 1. Publishers and publishing--Canada. 2. Book industries and trade--Canada. I. BookNet Canada II. Title: The Canadian Book Market 2015.

ISBN 9781927655177 Š 2016 BookNet Canada All rights reserved. No part of this report may be used or reproduced in any manner whatsoever without the express permission of BookNet Canada.

Cover Design and Layout: MRd: Michael Ralph design inc. mrdesign.ca BookNet Canada 215 Spadina Ave Suite 310 Toronto, Ontario M5T 2C7 www.booknetcanada.ca salesdata@booknetcanada.ca

TABLE OF CONTENTS

1

Preface

70

Humour

2

What You’ll See on Every Page

72

Language Arts & Disciplines

8

Total Market

74

Law

Canadian-Owned Publishers

76

Literary Collections

78

Literary Criticism

80

Mathematics

10

112 Fiction 14

Fantasy

82

Medical

16

Historical

84

Music

18

Mystery & Detective

86

Nature

20

Romance

88

Performing Arts

22

Science Fiction

90

Pets

24

Thrillers

92

Philosophy

94

Photography

96

Poetry

98

Political Science

3226 Non-Fiction 28

Antiques & Collectibles

30

Architecture

100

Psychology

32

Art

102

Reference

34

Bibles

104

Religion

36

Biography & Autobiography

106

Science

38

Body, Mind & Spirit

108

Self-Help

40

Business & Economics

110

Social Science

42

Comics & Graphic Novels

112

Sports & Recreation

44

Computers

114

Study Aids

46

Cooking

116

Technology & Engineering

48

Crafts & Hobbies

118

Transportation

50

Design

120

Travel

52

Drama

122

True Crime

54

Education

56

Family & Relationships

58

Foreign Language Study

126

Juvenile Fiction

60

Games

128

Juvenile Non-Fiction

62

Gardening

64

Health & Fitness

130

Glossary

66

History

134

About BookNet Canada

68

House & Home

1124 Juvenile

PREFACE

Welcome to the 2015 edition of The Canadian Book Market. Here are some notes on the data you’ll find in this report.

Methodology: s )N OUR NATIONAL RETAIL PANEL INCLUDED OVER STORE LOCATIONS COMPRISED OF CHAINS

independents, newsstands, general retailers, online retailers, and library wholesalers. s 4HIS REPORT CONTAINS PRINT BOOK SALES ONLY %BOOK SALES ARE NOT INCLUDED s 4HE FOCUS IS ON %NGLISH LANGUAGE TRADE BOOK SALES OTHER MARKETS SUCH AS EDUCATION ARE not represented. s 7E TRACK ONLY A SMALL PORTION OF THE SALES FROM ONLINE RETAILERS IN #ANADA IT IS LIKELY THAT some of the perceived market decline may be a result of a shift from traditional retailers to online sales.

Time period: s 4HE lRST WEEK OF IN The Canadian Book Market is the week ending January 4, 2015.

The last week of 2015 is the week ending January 3, 2016.

Contents include: s #OMPARATIVE DATA FROM AND FOR OVER SUBJECT CATEGORIES INCLUDING THE TOP sellers in 2015 for each category s -ARKET SHARE GRAPHS BY PUBLISHER AND DISTRIBUTOR PRICE POINT ANALYSIS AND PERFORMANCE BY publication date Comparable Stores: s ! lXED GROUP OF APPROXIMATELY STORES THAT HAVE CONSISTENTLY SUBMITTED SALES DATA since 2008 s 4OTALS FOR #OMPARABLE 3TORES DO NOT REmECT TOTALS FOR THE WHOLE MARKET BUT ALLOW FOR A more accurate view of year-over-year market and individual-category fluctuations.

Many Thanks: I would be remiss not to extend my thanks to Pamela Millar, Director of Customer Relations, for ushering this edition of The Canadian Book Market out the door. She worked diligently compiling numbers, reviewing graphs, and finally putting it all together in a cohesive manner. Thanks also to Jordyn Martinez, BookNet Research Intern, for spending numerous hours making all the graphs look just right, and to Bill Holt, BookNet DBA, for extracting all the data. Finally, I would like to acknowledge the ongoing support of the Department of Canadian Heritage’s Canada Book Fund, which made this publication possible.

Sincerely, Noah Genner President & CEO, BookNet Canada

BNC Research > The Canadian Book Market 2015

1

WHAT YOU’LL SEE ON EVERY EVEN-NUMBERED PAGE

Listed below are definitions for the content you will see on each even-numbered page:

SUBJECT ANALYSIS > NON-FICTION > Gardening

Comparable Stores Total Market 2015

1

All Stores

Value List

Volume

Value List

Volume

ISBNs Reported

ISBNs with Sales

$727,496,562.15

38,549,594

$983,447,422.35

52,625,984

748,749

524,939 2,027

Gardening 2015

$1,381,390.48

48,100

$1,789,969.91

61,860

2,636

Gardening 2014

$1,569,088.25

56,634

$2,028,981.22

72,173

2,337

1,739

Percent Change

-11.96%

-15.07%

-11.78%

-14.29%

12.79%

16.56%

0.19%

0.12%

0.18%

0.12%

0.35%

0.39%

Category Share of Total Market

4

2

Gardening represents

UNIT SALES BY WEEK – COMPARABLE STORES Volume 2015

Volume 2014

Volume 2013

Volume 2012

Volume 2011

0.12%

Median 2015

7,000

5

of all unit sales.

6,000

6

WEEKLY SALES ANALYSIS

Units

5,000

2015 Value

4,000

3,000

2,000

$28,721.89

980

Average Week

$33,773.02

1,167

Best Week

$73,768.18

2,572

Slowest Week

$13,608.23

4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec Jan

Weeks

PUBLISHER MARKET SHARE

Volume Sold 2014

$29,039.08

1,110

Average Week

$37,193.74

1,419

Best Week

$77,367.19

3,033

Slowest Week

$15,259.26

556

8

Volume Sold 2015

Dorling Kindersley, Ltd.

Penguin Random House Canada*

Lone Pine Publishing

Thomas Allen & Son, Ltd

Timber Press, Inc

University of Toronto Press

Volume Sold 2014

Hachette Book Group

Dorling Kindersley Publishing

Lone Pine Publishing

Storey Publishing, LLC

Raincoast Book Distribution

Brush Education

Simon & Schuster Canada

Quarto Publishing Group USA*

Fitzhenry & Whiteside, Ltd

Skyhorse Publishing…

Publishers Group Canada

Rodale Press, Inc

HarperCollins Publishers*

Octopus Publishing Group

Sterling Publishing Co., Inc.

Reader's Digest Association

Penguin Random House LLC.*

Taunton Press, Inc

Gazelle Book Services Ltd

New Society Publishers, Ltd

Firefly Books, Ltd

Chelsea Green Publishing

Other

Other 0 * Publishers not present in 2014 Top 14.

Median Week

DISTRIBUTOR MARKET SHARE

Volume Sold 2015

2

449 2014

0

62

Units

Median Week

1,000

7

3

5,000

10,000

BNC Research > The Canadian Book Market 2015

BNC Research > The Canadian Book Market 2015

15,000

20,000

25,000

0 * Distributors not present in 2014 Top 14.

5,000

10,000

15,000

20,000

1 Total Market 2015:

aggregated sum of all sales tracked in BNC SalesData for items with both an ISBN and a bibliographic record.

Category 2015:

aggregated sum of 2015 sales within specified category.

Category 2014:

aggregated sum of 2014 sales within specified category.

Percent Change:

difference in sales within specified category between 2015 and 2014 as a percentage.

Category Share of Total Market:

percentage of market share of category as compared to the market as a whole.

Comparable Stores:

aggregated sum within specified category for a fixed group of retailers that reported POS throughout 2014 and 2015.

ISBNs Reported:

total number of ISBNs tracked by BNC SalesData in the category and in the market as a whole.

ISBNs with Sales:

total number of ISBNs tracked in the category and in the total market that had one or more sales recorded.

Unit Sales by Week – Comparable Stores:

sometimes referred to as a ring-fence, this is the aggregated sum of individual units sold by week for 2011, 2012, 2013, 2014 and 2015 for a fixed group of retailers that reported sales throughout entirety of the 2011–2015 period.

Category Share of Total Market:

the percentage of market share the category sales represent as compared to the total units sold in the market as a whole.

Weekly Sales Analysis:

median and average sales over the year as well as the best and slowest weeks. Shown in value and units for 2014 and 2015.

2

3

4

5

6

7 Publisher Market Share: ranking of the top 14 publishers by category according to sum of volume sold for 2014 and 2015. All additional publishers comprise the “other” category.

8 Distributor Market Share:

ranking of the top 14 distributors by category according to sum of volume sold for 2014 and 2015. All additional distributors comprise the “other” category.

BNC Research > The Canadian Book Market 2015

3

WHAT YOU’LL SEE ON EVERY ODD-NUMBERED PAGE

Listed below are definitions for the content you will see on each odd-numbered page:

SUBJECT ANALYSIS > NON-FICTION > Gardening

1

2

3

TOP 10 HARDCOVER Title

Contributor

ISBN

Publisher

Bind.

What Plant Where Encyclopedia

Dorling Kindersley Publishing Staff

9781553632283

Dorling Kindersley, Ltd.

HT

$40.00

1519 All-Natural, All-Amazing Gardening Secrets

Editors of Reader's Digest

9781621452133

Reader's Digest Association, Incorporated, The

HT

$22.99

The Drunken Botanist

Stewart, Amy

9781616200466

Algonquin Books of Chapel Hill

HT

$23.95

Great Canadian Plant Guide

Dorling Kindersley Publishing Staff

9781553631774

Dorling Kindersley, Ltd.

HT

$19.95

Bonsai

Dorling Kindersley Publishing Staff

9781465419583

Dorling Kindersley Publishing, Incorporated

HT

$26.00

Garden Design

Howcroft, Heidi

9781770855243

Firefly Books, Limited

HT

$49.95

Edible Container Gardening for Canada

Sproule, Rob

9781551058900

Lone Pine Publishing

HT

$36.51

Encyclopedia of Gardening

Dorling Kindersley Publishing Staff

9781553631958

Dorling Kindersley, Ltd.

HT

$55.00

Greenhouse Vegetable Gardening

Palmstierna, Inger

9781629147390

Skyhorse Publishing Company, Incorporated

HT

$30.95

Growing Vegetables

Dorling Kindersley Publishing Staff

9781465401960

Dorling Kindersley Publishing, Incorporated

HT

$17.00

Title

Contributor

ISBN

Publisher

Bind.

Canadian Gardener's Guide

Johnson, Lorraine

9781553632375

Dorling Kindersley, Ltd.

TP

$24.95

Garden Design for the Short Season Yard

Penner, Lyndon

9781550596007

Brush Education

TP

$24.95

Grow All You Can Eat in 3 Square Feet

Dorling Kindersley Publishing Staff

9781465429803

Dorling Kindersley Publishing, Incorporated

TP

$24.95

The Year-Round Vegetable Gardener

Jabbour, Niki

9781603425681

Storey Publishing, LLC

TP

$29.95

The Prairie Short Season Yard

Penner, Lyndon

9781550595437

Brush Education

TP

$24.95

The Revolutionary Way to Grow More in Less Space

Bartholomew, Mel

9781591865483

Quarto Publishing Group USA

TP

$27.99

The Chinook Short Season Yard

Penner, Lyndon

9781550595390

Brush Education

TP

$24.95

Medicinal Herbs

Gladstar, Rosemary

9781612120058

Storey Publishing, LLC

TP

$19.95

Small-Space Vegetable Gardens

Bellamy, Andrea

9781604695472

Timber Press, Incorporated

TP

$29.95

Biodynamic Gardening

Dorling Kindersley Publishing Staff

9781465429865

Dorling Kindersley Publishing, Incorporated

TP

$24.95

TOP 10 PAPERBACK

MEDIAN AND AVERAGE PRICING

List Price

4

FORMAT DISTRIBUTION

Median List Price

Average List Price All Paper

2015

2014

75.67%

80.77%

2015

2014

2015

2014

Total

$26.95

$24.99

$30.08

$26.90

Mass Market

0.01%

0.00%

Mass Market

$10.95

$0.00

$13.46

$0.00

Trade Paper

75.66%

80.77%

Trade Paper

$24.95

$24.95

$26.74

$25.39

Other Paper

0.00%

0.00%

Hardcover Trade

$37.95

$30.00

$40.42

$35.79

All Hardcover

21.79%

17.27%

2.54%

1.96%

Other

BNC Research > The Canadian Book Market 2015

4

List Price

BNC Research > The Canadian Book Market 2015

63

1 Top 10 Hardcover

ranking is determined by volume of sales. All bibliographic data elements, including contributor, publisher, binding type, and list price is supplied by publisher or distributor to RR Bowker. Includes all Hardcover Trade bindings.

Top 10 Paperback

ranking is determined by volume of sales. All bibliographic data elements, including contributor, publisher, binding type, and list price is supplied by publisher or distributor to RR Bowker. Paperback includes mass market, trade paper, paperback text, digest paperback, US-tall rack, and other paper bindings.

Median and Average Pricing:

display of median and average pricing by Mass Market, Trade Paper, and Hardcover trade binding types.

Format Distribution:

breakdown of units sold by binding type within the specified category, with format information provided by publisher feed to RR Bowker.

2

3

4

Hardcover: Hardcover trade All Paper: Mass market, trade paper, paperback text, digest paperback, US-tall rack Other: Audio, bath book, blank book, book other format, board book, calendar, ebook, map, non-book merchandise, print other, rag book, software, video

BNC Research > The Canadian Book Market 2015

5

THIS PAGE INTENTIONALLY LEFT BLANK

6

BNC Research > The Canadian Book Market 2015

SUBJECT CATEGORIES

Total Market and Canadian Publishers Fiction Non-Fiction Juvenile

BNC Research > The Canadian Book Market 2015

7

SUBJECT ANALYSIS > NON-FICTION > Gardening

Comparable Stores Total Market 2015

All Stores

Value List

Volume

Value List

Volume

ISBNs Reported

ISBNs with Sales

$727,496,562.15

38,549,594

$983,447,422.35

52,625,984

748,749

524,939

Gardening 2015

$1,381,390.48

48,100

$1,789,969.91

61,860

2,636

2,027

Gardening 2014

$1,569,088.25

56,634

$2,028,981.22

72,173

2,337

1,739

Percent Change

-11.96%

-15.07%

-11.78%

-14.29%

12.79%

16.56%

0.19%

0.12%

0.18%

0.12%

0.35%

0.39%

Category Share of Total Market

Gardening represents

UNIT SALES BY WEEK – COMPARABLE STORES Volume 2015

Volume 2014

Volume 2013

Volume 2012

Volume 2011

0.12%

Median 2015

7,000

of all unit sales.

6,000

WEEKLY SALES ANALYSIS

Units

5,000

2015 Value

4,000

3,000

2,000

Median Week

$28,721.89

980

Average Week

$33,773.02

1,167

Best Week

$73,768.18

2,572

Slowest Week

$13,608.23

449

Median Week

$29,039.08

1,110

Average Week

$37,193.74

1,419

Best Week

$77,367.19

3,033

Slowest Week

$15,259.26

556

2014

1,000

4 11 18 25 1 8 15 22 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3

0 Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec Jan

Weeks

PUBLISHER MARKET SHARE

DISTRIBUTOR MARKET SHARE

Volume Sold 2015

Volume Sold 2014

Volume Sold 2015

Lone Pine Publishing

Thomas Allen & Son, Ltd

Timber Press, Inc

University of Toronto Press

Dorling Kindersley Publishing

Hachette Book Group Lone Pine Publishing

Storey Publishing, LLC

Raincoast Book Distribution

Brush Education

Simon & Schuster Canada

Quarto Publishing Group USA*

Fitzhenry & Whiteside, Ltd

Skyhorse Publishing…

Publishers Group Canada

Rodale Press, Inc

HarperCollins Publishers*

Octopus Publishing Group

Sterling Publishing Co., Inc.

Reader's Digest Association

Penguin Random House LLC.*

Taunton Press, Inc

Gazelle Book Services Ltd

New Society Publishers, Ltd

Firefly Books, Ltd

Chelsea Green Publishing

Other

Other 0 * Publishers not present in 2014 Top 14.

Volume Sold 2014

Penguin Random House Canada*

Dorling Kindersley, Ltd.

62

Units

5,000

10,000

BNC Research > The Canadian Book Market 2015

15,000

20,000

25,000

0 * Distributors not present in 2014 Top 14.

5,000

10,000

15,000

20,000

SUBJECT ANALYSIS > NON-FICTION > Gardening TOP 10 HARDCOVER Title

Contributor

ISBN

Publisher

Bind.

What Plant Where Encyclopedia

Dorling Kindersley Publishing Staff

List Price

9781553632283

Dorling Kindersley, Ltd.

HT

$40.00

1519 All-Natural, All-Amazing Gardening Secrets

Editors of Reader's Digest

9781621452133

Reader's Digest Association, Incorporated, The

HT

$22.99

The Drunken Botanist

Stewart, Amy

9781616200466

Algonquin Books of Chapel Hill

HT

$23.95

Great Canadian Plant Guide

Dorling Kindersley Publishing Staff

9781553631774

Dorling Kindersley, Ltd.

HT

$19.95

Bonsai

Dorling Kindersley Publishing Staff

9781465419583

Dorling Kindersley Publishing, Incorporated

HT

$26.00

Garden Design

Howcroft, Heidi

9781770855243

Firefly Books, Limited

HT

$49.95

Edible Container Gardening for Canada

Sproule, Rob

9781551058900

Lone Pine Publishing

HT

$36.51

Encyclopedia of Gardening

Dorling Kindersley Publishing Staff

9781553631958

Dorling Kindersley, Ltd.

HT

$55.00

Greenhouse Vegetable Gardening

Palmstierna, Inger

9781629147390

Skyhorse Publishing Company, Incorporated

HT

$30.95

Growing Vegetables

Dorling Kindersley Publishing Staff

9781465401960

Dorling Kindersley Publishing, Incorporated

HT

$17.00

Title

Contributor

ISBN

Publisher

Bind.

Canadian Gardener's Guide

Johnson, Lorraine

9781553632375

Dorling Kindersley, Ltd.

TP

$24.95

Garden Design for the Short Season Yard

Penner, Lyndon

9781550596007

Brush Education

TP

$24.95

Grow All You Can Eat in 3 Square Feet

Dorling Kindersley Publishing Staff

9781465429803

Dorling Kindersley Publishing, Incorporated

TP

$24.95

The Year-Round Vegetable Gardener

Jabbour, Niki

9781603425681

Storey Publishing, LLC

TP

$29.95

The Prairie Short Season Yard

Penner, Lyndon

9781550595437

Brush Education

TP

$24.95

The Revolutionary Way to Grow More in Less Space

Bartholomew, Mel

9781591865483

Quarto Publishing Group USA

TP

$27.99

The Chinook Short Season Yard

Penner, Lyndon

9781550595390

Brush Education

TP

$24.95

Medicinal Herbs

Gladstar, Rosemary

9781612120058

Storey Publishing, LLC

TP

$19.95

Small-Space Vegetable Gardens

Bellamy, Andrea

9781604695472

Timber Press, Incorporated

TP

$29.95

Biodynamic Gardening

Dorling Kindersley Publishing Staff

9781465429865

Dorling Kindersley Publishing, Incorporated

TP

$24.95

TOP 10 PAPERBACK

MEDIAN AND AVERAGE PRICING

FORMAT DISTRIBUTION Median List Price

Total

List Price

Average List Price All Paper

2015

2014

75.67%

80.77%

2015

2014

2015

2014

$26.95

$24.99

$30.08

$26.90

Mass Market

0.01%

0.00%

Trade Paper

75.66%

80.77%

Mass Market

$10.95

$0.00

$13.46

$0.00

Trade Paper

$24.95

$24.95

$26.74

$25.39

Other Paper

0.00%

0.00%

$35.79

All Hardcover

21.79%

17.27%

2.54%

1.96%

Hardcover Trade

$37.95

$30.00

$40.42

Other

BNC Research > The Canadian Book Market 2015

63

GLOSSARY Bibliographic information: All descriptive information on titles (e.g., author, title, publisher, subject). Bibliographic information is supplied by publishers to R.R. Bowker. Where an essential data point was unavailable (e.g., subject), title information could not be included.

Binding type: Book format as supplied by publishers to R.R. Bowker. s Hardcover includes Hardcover Trade (HT) s Paperback includes Digest Paperback (DP), Mass Market (MM), Trade Paperback (TP), and US-Tall Rack Paperback (TK) s Other includes Audio (AU), Bath Book (BJ), Blank Book (BB), Board Book (BH), Book Other Format (BK), Calendar (PC), Ebook (EB), Map (MP), Non-Book Merchandise (NM), Print Other (PR), Rag Book (BI), Software (SF), and Video (VD) Canadian-owned: For this analysis, a publisher is considered Canadian-owned if its main operational headquarters are in Canada. Publishers with offices operating in multiple countries are included if their head office is located in Canada (e.g., Harlequin Enterprises).

Comparable Stores: A fixed group of retailers that have reported sales consistently between 2008 and 2015. Aggregate sales are provided for this group of retailers in each year and for each category to allow comparison of year-over-year sales unaffected by the addition of new reporting retailers.

Contributor: The work’s author, editor, translator, or illustrator. Where more than one contributor exists, only the first contributor is listed.

Distributor Market Share: The 14 top distributors of this category in 2015 and 2014, ranked by total volume sold.

130

BNC Research > The Canadian Book Market 2015

Format Distribution: The binding type distribution of units sold in this category.

Format information is supplied by publishers to R.R. Bowker. s All Paper includes Mass Market, Trade Paper, and Other Paper s Other Paper includes Digest Paperback and US-Tall Rack Paperback s All Hardcover includes Hardcover Trade s Other includes Audio, Bath Book, Blank Book, Board Book, Book Other Format, Calendar, Ebook, Map, Non-Book Merchandise, Print Other, Rag Book, Software, and Video ISBNs Reported: The number of ISBNs sold, on hand, or on order in this category, according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

ISBNs with Sales: ISBNs with reported sales, according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

List Price: List price at the time of the publication of The Canadian Book Market 2015. Pricing information is supplied by publishers to R.R. Bowker.

Median and Average Pricing: Calculations are based on list price. Pricing information is supplied by publishers to R.R. Bowker.

BNC Research > The Canadian Book Market 2015

131

GLOSSARY

(continued)

Publisher Market Share: The 14 top publishers in this category in 2015 and 2014, ranked by total volume sold. In cases where a publisher is listed more than once (e.g., HarperCollins Publishers and HarperCollins Canada), the two listings may represent divisions from different countries (in this case, the U.S. and Canada).

Retailer panel: Based on publisher feedback, we estimate that BNC SalesData represents 85% of book industry sales. Our panel does not yet include direct institutional sales to schools or college/university textbook sales.

Subject: Subject classifications are based on the BISAC subject codes used by BNC SalesData. s Fiction includes all adult fiction titles s Non-Fiction includes all adult non-fiction titles s Juvenile includes all juvenile fiction and non-fiction, including young adult Subject Category: Data is drawn from the most recent bibliographic information available at the time of calculation. Different editions of a book may appear under different subject categories if, for example, publisher data classifies a book’s hardcover edition as a Mystery and the mass-market edition as a Thriller. Subject classifications are supplied by publishers to R.R. Bowker.

132

BNC Research > The Canadian Book Market 2015

Top 10 Titles: Rank is determined by volume of sales, and includes all formats listed under Binding Types above. All bibliographic data elements, including contributor, publisher, binding type, and list price, are supplied by the publisher or distributor to R.R. Bowker.

Total Market: The aggregate sum of all sales tracked in BNC SalesData for items with both an ISBN and a bibliographic record. Filtering out records without bibliographic data filters out non-book items such as bookmarks and coffee cups.

Unit Sales by Week – Comparable Stores: The sum of units sold by week by a fixed group of retailers. This allows for a comparison of year-over-year sales, unaffected by the addition of new reporting retailers.

Value List: The total sum of dollar value (by list price) of units sold according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

Volume: The total sum of units sold according to data compiled and delivered from the weekly POS system feeds of all retailers contributing to BNC SalesData.

BNC Research > The Canadian Book Market 2015

133

ABOUT BOOKNET CANADA

BookNet Canada is a non-profit organization that develops technology, standards, and education to serve the Canadian book industry. Founded in 2002 to address systemic challenges in the industry, BookNet Canada supports publishing companies, booksellers, wholesalers, distributors, sales agents, and libraries across the country.

BookNet Canada’s services and research help companies promote and sell books, streamline workflows, and analyze and adapt to a rapidly changing market.

BookNet Canada sets technology standards and educates organizations about how to apply them, performs market research, and tracks 85% of all Canadian print book sales through BNC SalesData.

Industry-led and partially funded by the Department of Canadian Heritage, BookNet Canada has become, as The Globe and Mail puts it, “the book industry’s supply-chain nerve centre.”

The Canadian Book Market 2015 is a comprehensive guide to the Canadian print market. BookNet Canada produces this annual report as part of our commitment to provide members of the Canadian book industry supply chain with the information they need to innovate and compete in today’s market.

134

BNC Research > The Canadian Book Market 2015

B N C R E S E ARC H

THE CANADIAN BOOK MARKET

2015 is a comprehensive survey of what happened in the Canadian book trade in 2015. High-level quantitative analysis is included for more than 50 categories, along with comparative data from 2014 for quick and easy year-over-year analysis.

Produced by BookNet Canada, the agency devoted to innovation in the Canadian supply chain, this is your complete guide to understanding Canadian market trends.

READ THE FULL REPORT

BNC RESEARCH

THE CANADIAN BOOK MARKET

2015 A comprehensive overview of sales performance within the Canadian book industry for 2015.

Featuring over 50 top subject categories, The Canadian Book Market is a comprehensive tool for publishers, booksellers, librarians, authors, and anyone interested or involved in the Canadian book industry.

To purchase the full report, visit: booknetcanada.ca/canadian-book-market