How does Agriculture Marketing work in India? India is primarily an agricultural nation, and its agricultural industry is the primary source of income for one-third of the country's population. Since the beginning of recorded history, agriculture has been and continues to be the most important sector of India's economy. Approximately twenty-five per cent of India's overall gross domestic product (GDP) comes from the country's agricultural sector. As a result of the fact that the provision of food is humanity's primary necessity, there has been a significant focus on the commercialization of agricultural output. Because of this, ensuring the adequate production and equitable distribution of food has recently emerged as one of the most pressing worldwide concerns.
Agriculture companies in India are involved in Agricultural marketing, that consists mostly of transactions involving purchasing and selling various agricultural goods. During earlier times, when the economy of the village was more or less capable of supporting itself, there were no challenges associated with the marketing of agricultural products because farmers sold their output directly to consumers in exchange for cash or barter. Trade or transfer of goods or services from one person to another is necessary for today's agricultural marketing, as well as it is an integral part of the Krishi bazaar.