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BOMA Conference Offers Unique Networking & Learning Opportunities Lunching and Learning BOMA members and guests enjoyed networking at a recent lunch on leadership. (See page 6.)

BOMA Member Profiles Get to know principal member, Hayley Crickmore, Wilson Meany, and associate member, Kelly Acevedo, Gidel & Kocal Construction. (See pages 4 and 5.)

Conference Take-Aways From the Expo floor to the TOBY Gala, BOMA members furthered their industry knowledge and connections at the BOMA International Conference and Expo in Salt Lake. (See pages 10 and 11.)

Where do commercial real estate technology, we learned that interperpros go to get updates on industry sonal relationships in the work place developments, learn about products are still necessary. Face-to-face meetand services that improve buildings improve creativity by 30%, and ing performance, and network with 50% more ideas are generated than in their peers? The a virtual meeting. annual BOMA Human moments International are needed or the Conference & team disconnects. Expo. This year’s It was stated that event in Salt Lake if you don’t meet City offered ample with your staff, ways for members you have a unit to gain knowledge and not a team.” to take back to From the opentheir teams and to ing keynote on strengthen their “The Real Future networks. of Commercial Presentation from the House of Wonderful BOMA OEB Real Estate” by and BOMA Fellow Peter Merrett challenged was well represented futurist Amy Webb attendees to be superheros in their jobs. at the conference, to the final general both on the Expo floor, at educational session entitled “Release the Wonder sessions and at after-hours events. Plus, of Commercial Real Estate: Lessons your BOMA OEB board arrived a day from Disney U and The House of early to take part in team-building Wonderful,” numerous insightful preevents and dinner in Park City. sentations encouraged attendees to take “BOMA International delivered a fresh look at their current and future an engaging conference once again,” operations. said BOMA member Karen Cowan, Also on the final day, BOMA Account Executive for Restoration International President and COO Management Company. “Future techHenry Chamberlain lent his perspecnology was at the forefront including tive with an annual industry report. Disruption to Opportunities autonomous transportation, indoor/ BOMA members “have an outdoor drone delivery and yes, even enormous impact on people’s everyday Alexa will be able to detect emotional lives,” Webb observed in her keynote and behavioral states when you engage address. Americans work an average her for information. Given all this (Continued on page 9)

2 President’s Corner with Marc Barkdull

Split Roll: Let’s Unite to Prevent CRE Tax Hikes With all of the national political buzz these days, you may have missed a major issue that’s facing our own cities and properties. Have you heard about the “Split Roll” tax measure that we will be facing on the 2020 state ballot? If you haven’t, then you need to beware. This issue affects your buildings, your tenants and even you! I recommend further reading so that you, as a commercial real estate professional, can be well informed and a source of information for your tenants and owners. Here are some good articles that highlight how this affects commercial real estate: and split-roll-property-tax/ In the 1970s, California experienced tremendous growth in the value of both commercial and residential real estate. This left many with increasing property tax bills that were becoming difficult to pay. Back then, there was no limit to how much the assessor could increase a property‘s value in any given year. Many people were concerned about their ability to keep their homes with everincreasing property tax bills. The measure would increase taxes on CRE. In 1978, Proposition 13 was overwhelmingly passed. Among other protections, it limited the amount that a property’s assessed value could be raised to 2% per year. We have enjoyed this protection ever since. The voracious appetite for money in Sacramento, however, threatens this protection. The “Split Roll” tax initiative seeks to split the tax roll between residential and commercial real estate and remove those protections afforded by Prop. 13 on commercial real estate across the state, thus making it possible to assess commercial property annually with no limits. How does this affect you? Increased costs to the building will be passed on to the tenants and ultimately to the consumer. We struggle so much with the high cost of living here in California, and this extra burden will make matters worse. Some tenants inevitably will not be able to withstand such an increase in rental costs and may fail. The California economy will suffer. Higher vacancy means fewer property managers needed and fewer need for the types of the services provided by our own BOMA associate members. In addition, budgeting will become impossible without knowing year to year what the property tax burden may be. What can you do? Become educated. Advocate, donate and encourage your property owners to donate. The proponents of split Image: Adobe Stock.

Thanks to Our 2019 Partners Platinum Partners ProTech Security Metcon Gold Partners Able Services ABM Allied Universal AT&T Century Commercial Service Gidel & Kocal Kastle Systems Thorpe Designs Silver Partners Arborwell CBRE First Security Services HARBRO Legacy Mechanical & Energy McNevin Bay Area Cleaning Specialists Peacock Construction Metro Services Group RS Designs Securitas SupplyWorks WCI-GC Bronze Partners BSM Facilities Services Group CIM Group Cushman & Wakefield Georgia Pacific Harvest Properties Jensen Landscape LAZ Parking Next Play Consulting PJMB Commercial Restoration Management RiverRock Real Estate Group Rossi Builders Inc. For Partnership opportunities, contact Julie Taylor at roll are well funded, and it will take funds to combat them. Lots of funds…that’s how politics works. You can learn more and donate through the California Business Properties website Barkdull is President of BOMA OEB and President of PJMB Commercial, Inc.

3 A Wealth of Resources from BOMA International By Julie Taylor, CAE, Executive Director, BOMA Oakland/East Bay Every year a contingent of BOMA Oakland/ East Bay members attend BOMA International. This issue has reflections and insights from a few who attended. This is my third BOMA conference, and I left Salt Lake City amazed at the resources that BOMA has for our members. In addition, the latest BOMA Magazine (https:// has a wealth of resources and a great recap of the conference. Here are a few key points that jumped out: Scooters – BOMA International has developed a position paper on how CRE can be part of the solution for this issue. The key areas include supporting sensible state and local regulations and determining if your property needs an e-scooter policy. It’s astonishing that the annual number of trips attributed to shared micromobility (bikeshare services and electric scooters) more than doubled in 2018, with 84 million trips taken in 2018. Check out the position paper, E-Scooters and the Micromobility Trend, at Local_Issues.aspx CRE Next Big Article – The magazine has a great article on technology, covering co-working, co-living, industrial warehousing, server and cloud storage, and pop-up retail. As the article states, “The boundaries of space and use are increasingly blurred in this co-everything world. The sharing economy has eliminated market inefficiencies while providing flexibility for consumers and tapping into the demand for increased access” (of homes, music, vehicles). “This practice is bleeding into longer-term sharing of offices, retail space and apartments.” Be sure to check it out and stay updated.

About BOMA Horizons BOMA HORIZONS is published by Eason Communications LLC for BOMA OEB. Editor: Henry Eason Ad and Art Director: Ellen Eason To advertise, contact: Ellen Eason at 415.596.9466 or

Back in the Bay, we’ve covered a number of hot topics at BOMA OEB events, including: active shooter, leadership with Colby Jenkins, sustainability, and the art of the lease. We also held our first Leadership Academy with emerging leaders. We’re not done! We’ve got a number of events left on the calendar this year. OAKtoberfest • Tour of downtown Oakland lobby renovations • September 26 • Oakland October Luncheon • Cannabis 2.0 • October 10 • Concord Hilton Emerging Professionals Bay Cruise with BOMA SF • October 10 • San Francisco November Luncheon • BOMA 2020 Looking Forward • November 14 • Lake Chalet, Oakland Holiday Party 2019 • December 12 • Rotunda, Downtown Oakland Planning 2020 has begun, and we need your help. What’s keeping you up at night? Are there any topics and issues you’d like to see in our calendar next year? Please email me at


Principal Profile

Hayley Crickmore, Property Manager Wilson Meany

Managing the stately Historic Central Building in the Oakland Historic District presents a unique career opportunity for Wilson Meany Property Manager Hayley Crickmore. The Beaux Arts-style building was downtown Oakland’s first skyscraper and was constructed from 1925-1926. “I manage operations, construction and some of the leasing activities for this historic building,” says Crickmore. “I enjoy the problem-solving required in all aspects of the job, but I especially love the construction portion. So fun to see a vision come to life!” “Managing a historic building is always an adventure,” she adds. “The challenge of modernizing the building, while also maintaining the details that make it unique and beautiful, is a great learning opportunity.” Crickmore began her career in urban planning, with positions at the Crickmore (in white sweater) enjoys playing with Port of San Diego and the Department of the Navy. After these experiences, a soccer team when she isn’t injured. she took a year off. “When I came back into the workforce, I applied for a job with CBRE and discovered how much I enjoy the commercial real estate world,” she says. Before joining Wilson Meany, she managed properties for six years for CBRE in San Francisco and Salt Lake City. Crickmore serves on BOMA OEB’s TOBY committee and finds it rewarding to attend many BOMA events. “BOMA has helped me find solutions to building problems, allowed me to meet mentors and afforded many helpful educational opportunities.” During her leisure time, Crickmore enjoys hiking, sewing, thrift shopping and reading. As shown above, she also plays with a soccer team, when she isn’t sidelined with an injury.

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Associate Profile

510-536-1222 • 800-592-7777 Kelly Acevedo, Marketing Director Gidel & Kocal Construction Company, Inc.

Gidel & Kocal Marketing Director Kelly Acevedo is the face of Gidel & Kocal. “My daily worklist consists of maintaining relationships with our clients and building relationships with potential clients by attending industry events, marketing the company with valuable clients, prospecting new projects, managing accounts, and managing development and implementation of the brand strategy,” she says. “Our employees help one another with constant communication, useful information, honest feedback and, in return, we consistently influence realistic growth and stability for the company.” Working from Santa Rosa to Modesto, the firm is dedicated to helping businesses invest in successful planning, production and completion of their construction project from start to finish. “We do many types of commercial construction from ground-ups, building renovations, T.I.’s, Kelly Acevedo medical and retail,” Acevedo notes. “Our excellent customer service pays off, and our amazing network of clients benefits from choosing us for their construction needs.” Recent projects include a ground-up BMW dealership, and the team is now converting a six-story office building into a life science building in Brisbane with complete interior renovation. While Gidel & Kocal is relatively new to BOMA OEB, the firm has been active in BOMA Silicon Valley since 1984. “We’ve built many long-standing relationships during that time,” says Acevedo. “I co-chaired the Associates Committee, won the 2015 Associate of the Year Award, and served on the TOBY and membership committees. We are looking forward to building new relationships in BOMA OEB.” “Working with Gidel & Kocal is a great experience,” Acevedo adds. “I have networked with cool people through BOMA, and I look forward to building more connections as the industry thrives in the Bay Area.” When she need to recharge, Acevedo loves to travel: “I recently enjoyed a trip to San Diego with my husband. We hung out with seals and sea lions on the coast. We hiked the famous Ho Chi Minh trail in La Jolla and dined on delicious pastries in Little Italy. At night we danced to live music downtown and celebrated with amigos in Old Town San Diego.”


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Networking at the August Luncheon BOMA members enjoyed networking at the August lunch at Rosewood Commons in Pleasanton, which focused on leadership.

Top right: Sue Rinetti, ABM; Elizabeth Murphy, Next Play Consulting; Debbi Nakahara, McNevin Bay Area Cleaning Specialists; and Christine Jean, CClean Consulting. In circle: Chris Dickie, Universal Site Services; and Shahla Ergash, Next Play Consulting. Top left: Ann Varanai and Nate McGarty, Kaiser Permanente Foundation Health Plan. Lower left: Teresa Flynn, ATI; Mandi Newton, Varsity Painting; Rebecca Pandelis, Flat Roof Pros; Kelly Lynch, Overton Moore Properties; and Liz Despins, The Koll Company. Photo credit: Kent Goetz


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rethane topcoats and Ardex topping slabs are popular options for sealing epoxy floors and are ideal for large commercial spaces, retail spaces, office buildings, garages and may be applied over a decorative flooring system. “When you apply a urethane topcoat to epoxy flooring, you’ll experience both instant and long-term benefits,” says Baker’s Floor and Surface President Chris Baker. There are many advantages to urethane topcoats. They are: u Scratch resistant and abrasion resistant u Chemical resistant, including acid and corrosives spills u UV stable — will not turn yellow when exposed to direct sunlight u Aesthetically appealing u Perfect for indoor and outdoor applications u Available in clear and custom-tinted solid colors u Available in matte or high-gloss finishes u Heat-resistant and slip-resistant A urethane topcoat applied to epoxy adds a protective layer that increases the longevity of a floor. The coating will also help protect the floor’s color, make it easier to clean and help hide scratches. Baker’s Floor and Surface recently completed a urethane topcoat job at a large office building in San Francisco. “For this 3,200 square-foot job, we taped out the job area, tested concrete density to determine the proper media and prepped the surface area. We then applied a urethane topcoat to the epoxy flooring,” Baker said. “Finally, we applied a wax and polish.” Have an upcoming flooring project? We’d be happy to visit your property to discuss solutions.

Polished concrete floor with Ardex PC-T topping applied by Baker’s Floor and Surface.


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Fast-Track Certification for PMs Launched A new certification, the first of its kind in the industry, was launched at the BOMA International Conference. The Certified Manager of Commercial Properties™ (CMCP™) certification provides earlycareer property managers the opportunity to validate their knowledge and experience and take their careers to the next level. The certification can quickly assist employers with on-boarding new property managers by assessing industry knowledge and career potential.

Photo credit: Alyssa Tomfohrde.


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“Supervisors can use the CMCP to evaluate a property manager’s readiness for increased roles or responsibilities,” said BOMA International Chair Brian Cappelli. The CMCP is offered through the Commercial Real Estate Certification Institute™ (CRECI™), an independent certification body formed by BOMA International and BOMI International. Soon to be rolled out is a jointly developed BOMA/BOMI online course to prepare for the CMCP™ exam. Learn more at


BOMA Conference (Continued from front page)

of 2,223 hours a year. “People are spending time in buildings where your decisions you use technology, configure spaces and other decisions have a reverberating effect.” CRE professionals are making decisions in an era with much uncertainty—political, climate, tech and economic. “Deep uncertainty warrants deep questions,” Webb said. “While we can’t predict the future, we can make connections to reduce uncertainty and make smarter decisions.” Disruptive market forces can also present new opportunities in CRE, such as monetizing empty space by creating new mixed-use spaces to grow, live, work and shop. Or drone delivery zones may present a commercial property opportunity. Webb suggested that attendees “make connections to trends that are adjacent to commercial real estate.” While it’s hard to evaluate “trend vs. trendy,” she noted that tech trends are driven by basic human needs, persist over long periods of time and evolve. In decision-making for your organization, don’t look beyond the next few years, as variables could shift. “Think about the actions you can take along the way. The future is built incrementally.” State of the Industry 2019 In his annual industry report, BOMA International’s Henry Chamberlain noted that the market is strong despite some uncertainty. There is a lot of vitality in CRE investing and people are looking for unique opportunities. The desire for “authentic places” is evident as investors take existing buildings and create new workplaces and developments. “We’re all entertainers hosting people,” he said (a perfect lead-in to the following presentation from the House of Wonderful). Balancing service levels and expectations is important, as amenities increase. In addition, how do you differentiate yourself and create an authentic experience? Factors like co-working and flexible workspaces are changing the landscape. The industry is looking at leveraging portfolios and repurposing existing buildings to create those experiences. Leadership Lessons from Disney Veterans Doug Lipp, former head of training, Disney University, and Peter Merrett, BOMA Fellow and Founder of The House of Wonderful, shared three lessons —or “gems” in the last day’s general session.

They left the audience with ideas to enhance service levels, improve tenant satisfaction, and ensure that team members feel happy and inspired. Gem #1: Open your heart and give the gift of attention: that’s where the magic happens. Snow White never had a bad day. Culture is more than a pretty castle. It’s what people do every day without being told. Gem #2: Be all of you. Be in the present and be in the moment. Regardless of the business you’re in, all business is show business and flawless execution is key. Gem #3: Go higher. Be engaged. Think about how you and your properties can go higher. What can you do as a leader? How do you set the stage? Deep–Dive Educational Sessions Beyond these presentations, there were more than two dozen education sessions on building operations and management, career and talent development, occupant engagement and more.

More on the conference and expo on pages 10 -11.

10 Members Reflect on the BOMA Conference...

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The BOMA Conference delivers a memorable couple of days that allow us to create stronger personal and business connections with members. The conference is the one time during the year where our members can get away and really focus on strengthening our relationships and creating a better understanding of BOMA. — Ryan Rusler, HARBRO Emergency Services & Restoration

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After many years of attending the BOMA International Conference and Expo I did something for the first time. I attended the Building Tour. I was completely “geeked” out by a brand new state-of-the art high-rise in downtown Salt Lake City, 111 Main Street. We also toured City Creek Center, an award-winning mixed-use property consisting of retail and residential. Going forward, I am going to make every effort to attend the building tours. The key takeaway I have this year comes from Doug Lipp of Disney University. In his presentation, he

advised that you must “Hire right, train right, and treat right” every member of your team to be a sustainable success. — Donald G. Rogers, CIM Group

The annual conference in Salt Lake City did not disappoint. I was able to attend some informative educational sessions and I learned about some great new products at this year’s Expo. The technology that our service providers are using to assist us in managing our properties never ceases to amaze me. The Expo is the best way to find out what is new in CRE. I also attended a session on how to get more involved with BOMA International. The International level offers unique opportunities and I am excited to join an International Committee. Of course, no BOMA International trip would be complete without some fun. This year, Marc Barkdull took our BOMA OEB crew out for a fun evening in Park City. — Elizabeth Despins, RPA®, Senior Property Manager, The Koll Company

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11 Scenes from the BOMA International Conference

Top left: BOMA OEB contingent celebrates at the TOBY Awards Gala. Top right: Sam Shapiro and Mark Kelly of Able Services at their BOMA Expo booth. Middle left: BOMA OEB board enjoys a day of team-building in Park City before the conference. Middle right: Marc Barkdull, PJMB Commercial and BOMA OEB President, and Manny Moreno, Next Play Consulting, encourage conference attendees to enjoy complimentary ice cream treats provided by Barkdull’s sons’ business. Lower left: Manny Moreno, Next Play Consulting, who was named to the BOMA International Executive Committee at the conference.

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Mark Your Calendar... Sept. 26 – OAKtoberfest, a tour of downtown Oakland lobby renovations Oct. 2 – Fall Membership Mixer Oct. 10 – Luncheon: Cannabis 2.0 Oct. 10 – Bay Area Emerging Professionals Bay Cruise with BOMA San Francisco Nov. 12 – Dec. 13 – 2019 Toy Drive

Visit for a listing of all events, seminars & committee meetings.

Nov. 14 – Luncheon: BOMA 2020 Looking Forward Dec. 12 – Holiday Party

Profile for BOMA Oakland/East Bay

Horizons Q3 2019  

News about BOMA Oakland/East Bay

Horizons Q3 2019  

News about BOMA Oakland/East Bay

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