Children’s Book Market in China in 2022

Data from Beijing OpenBook. OpenBook takes its data from over 18,000 bookstores, which includes over 4,800 physical bookstores and 13,000 etailers like traditional e-commerce platforms, content-centered platforms, video-based platforms, etc., covering 80% of the total market value.

Market share of the golden categories (means the top 60% categories in sales volume) in children’s market

Niche Market / Which are the most popular categories?

In recent years, due to the epidemic situation and other factors, domestic book channels have been changed quickly. The increase of channel diversity brings great challenges to publishers, especially children ’s publishers, which have always been active in market competition. Generally speaking, the passive sales state based on e-commerce platforms in the past has gradually changed to the active state of integrating content platforms and new fan bases. The distribution and marketing channels of children’s books have shown new characteristics and trends.