2024 Boll & Branch Impact Report

A Celebration Of 10 Years

THE IMPACT REPORT

T H E I M PA C T R E P O R T | Table Of Contents

TABLE of CONTENTS Introduction.....................................................................2-3 Letters From Our Founders............................................4 HOW WE’RE DIFFERENT...................................................5-7

Our Approach, Values & Commitments...............8-9 Origin Track By Boll & Branch...............................10 100% Club...............................................................11 Our Ingredients.......................................................12 Our Impact By The Numbers.................................13 PROTECTING THE ENVIRONMENT...................................14

The Impact Of Organic Farming............................15-16 RESPONSIBLE PRACTICES...............................................17-18

Our Certifications & Accountability......................19-20 Made To Last...........................................................21 OUR PEOPLE & CULTURE..................................................22-25

Customer Reviews..................................................26 Our Hospitality-First Approach.............................27 Helping From Home...............................................28 Spotlight On Our Partners.....................................29-32 STRIVING TOWARD BETTER.............................................33-34

Growing Circularity Initiatives...............................35 New Products & Design Details............................36-38 Making A Difference Together...............................39 About Boll & Branch...............................................40

A NOTE ABOUT OUR PHOTOGRAPHY

The images of fields and factories were shot in October 2023 on location with several of our partners in India during the cotton harvest.

All persons represented in these photographs are part of the Boll & Branch community, and generously

welcomed our small photography team on site, first in central India, and then in southern India.

We are grateful to have the opportunity to share where so much of our story begins: at the source, in these organic cotton fields and factories.

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T H E I M PA C T R E P O R T | Introduction

T H E B O L L & B R A N C H STA N DA R D

Conscious & Comprehensive Artistry For Our Homes Boll & Branch brings a more conscious and comprehensive artistry into our homes.

We believe that beauty is found when identifying the importance of everything.

Our ethos requires us to unravel and examine each detail of what we make and how it’s made.

Everything is considered, or nothing at all; this is what gives an object its deepest value.

Passed through the hands of each farmer and artisan involved, our fabrics and products elegantly weave together comfort, style, the planet, and ethics to set a new standard in how we live.

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T H E I M PA C T R E P O R T | Letters From Our Founders

From Our Founders For generations, the bedding industry has been mired in undifferentiated sameness that left everyone from cotton farmers to customers feeling marginalized. From our beginning, we’ve believed that, to make better bedding, we had to rethink everything—from the cotton seed to the final stitch. Every one of our products has a label with the words “Established Different” beneath our logo. We were founded in 2014, but we stand for the idea we founded ourselves on: be different and make a difference. Our label is a constant reminder of our mission.

What you’ll see in our 10-year Impact Report is how reinventing processes and systems has taken us down a road less traveled. Two core principles underpin all we do: we started as pioneers in 100% organic cotton, and use the same uncompromising standards for every material we work with today; and we

create opportunities for partners to thrive alongside us, never wavering in our commitment to fair and ethical treatment for all.

A decade later, this system of doing things differently to make something better has become a force multiplier.

With our community of 170 Dream Teamers, 22,000 factory workers, and millions of customers, we share a values system and a passion for what’s different. While I’m incredibly proud of what we’ve been able to accomplish these past 10 years, I’m energized by what we can all do together in the decades to come.

We built Boll & Branch differently, and I hope our success inspires others to do the same.

S C O T T TA N N E N Founder & CEO

“Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.”

Robert Frost, Excerpt From “The Road Not Taken”

It brings me such joy to present our Impact Report. At Boll & Branch, we have this saying: make the right choice, not the easy choice. It’s our litmus test for quality, and doing right by everyone who touches our product.

Our customers, our employees, and our farmers and artisans all deserve the best we can deliver in comfort and care.

I’m proud of the way we place importance in each decision. This starts with making our products to last (see page 21) and meticulously considering every detail (see page 37). We’re raising standards with our hospitality-first approach to the customer experience which is poised to reach new heights (see page 27). We’re sharing product traceability with a first-of-its-kind system we built called Origin Track (see page 10). We’re expanding our community-based philanthropic effort, Helping From Home, and have a big annual goal to hit this year (see page 28).

In the pages ahead, you’ll also see the values that drive us, our prioritization to honor our farmers, artisans, and employees, and our push to continue to learn and improve ourselves. We want everyone who touches a product from Boll & Branch to feel the difference in our standards—and always sleep better at night.

M I S S Y TA N N E N Founder & Chief Product Officer

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T H E I M PA C T R E P O R T | How We’re Different

HOW WE’RE DIFFERENT

From day one, we’ve upended the status quo by doing things the right way, not the easy way—benefiting the lives of everyone who touches our products.

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T H E I M PA C T R E P O R T | How We’re Different

It all started with A DREAM Scott and Missy Tannen weren’t planning on starting a bedding company, but that all changed in the fall of 2012. They had just upgraded to their first king sized bed and needed a new set of sheets.

They thought, “If we’re going to bring this product into our home, and use it every day, we’d like to know what it’s made of and the people who crafted it.”

Their research revealed a terrible truth:

the bedding industry was deplorable, rooted in generations of corruption and exploitation. Products were made with little to no traceability, by oppressed farmers and factory workers, in the cheapest ways possible. This is when Scott and Missy began imagining a world where bedding is made different, and everyone can sleep better at night.

Scott & Missy’s first trip to India | 2014

FA L L 2 0 1 2

JA N UA RY 2014

AUGUST 2015

SEPTEMBER 2018

J U LY 2 0 1 9

The Boll & Branch dream starts with a shopping trip

Website launches & first order ships

Named a top 25 Most Innovative Brand by Forbes

First retail store opens in Short Hills, NJ

$100M investment from private equity firm, L Catterton

OCTOBER 2021

S E P T- O C T 2 0 2 0

MARCH 2020

OCTOBER 2019

Rug Collection launches

Stores open in Greenwich, CT & Boca Raton, FL

Helping From Home, our philanthropic initiative, launches

Products launch in Nordstrom, our first wholesale partner

NOVEMBER 2022

DECEMBER 2022

APRIL 2023

AUGUST 2023

Boll & Branch launches in Bloomingdale’s

Announces $1M in Fair Trade premiums donated

Sleepwear Collection launches

Store opens in Houston, TX

JA N UA RY 2024

DECEMBER 2023

S E P T- O C T 2 0 2 3

SEPTEMBER 2023

Celebrates 10 Year Anniversary

Hits $200M in annual revenue

Stores open in Shrewsbury, NJ & Dallas, TX

Furniture Collection launches

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T H E I M PA C T R E P O R T | How We’re Different

Every step in our journey required a remarkably different approach, making up for generations of harm to the people and the planet.

S E T T I N G O U R O W N S TA N D A R D S

In 2023, we recommended our tier 1 supply chain create a benchmark for their sustainability practices, utilizing an industry platform called the Higg Facility Environmental Module (FEM). To date, 50% of these supply chain members have invested in renewable energy. We continue to lead these partners on a path to improvement, reducing their impact and leaving a better footprint on the environment.

THE I N D U ST RY S TA N D A R D

OUR R E VO LU T I O N A RY APPROACH

Conventional cotton with a passable quality

100% organic cotton for a purer softness

Treated with harmful chemicals & pesticides

Naturally grown for a toxin-free home

Mass produced by an exploited workforce

Artisan made for a true heirloom quality

Deteriorates with time, losing any & all softness

Specially woven to get softer with every wash

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T H E I M PA C T R E P O R T | How We’re Different

C U LT I VATO RS O F T H E H I G H E ST Q UA L I T Y T H R E A D S

From day one, we’ve started with the seed— growing the rarest, longest-staple cotton to make the softest, most luxurious fabrics on earth.

P I O N E E RS I N 100% O RG A N I C C OT TO N

We committed to harvesting 100% organic cotton, and became the first ever 100% organic Fair Trade Certified™ bedding company.

F R E E F RO M TOX I N S AT E V E RY ST E P

We use toxin-free processes from beginning to end, with 100% of our products being free from harmful chemicals, synthetic pesticides, and GMOs.

MAKING A DIFFERENCE THROUGH

OUR VALUES & COMMITMENTS We tracked the footsteps of those before us, and discovered a path that no person should follow—so we paved our own. By starting at the source, we’ve been able to make better bedding in the very best ways.

100% T R AC E A B L E F RO M FA R M TO F I N I S H

We established a better end-to-end system, working directly with family owned farms and factories to ensure traceability at every step.

FA I R A N D E T H I C A L T R E AT M E N T FO R A L L

We partner and honor artisans and farmers who are valued for their knowledge and expertise—ensuring they are paid and treated fairly, work at will, and are all adults.

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T H E I M PA C T R E P O R T | How We’re Different

Finding The IMPORTANCE In EVERYTHING Unlike other bedding brands, we don’t buy pre-made fabrics and sell them as our own.

We start at the source and make each piece from scratch. Thousands of decisions go into making the highest quality products, and we choose the right way every time—because the things we bring to the sanctity of home should never be compromised.

FA R M I N G

CUTTING & SEWING

W E AV I N G

GINNING & SPINNING

DY E I N G

CUSTOMER EXPERIENCE

PA C K A G I N G

PRODUCT DESIGN

DISTRIBUTION

MOST OTHERS

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T H E I M PA C T R E P O R T | How We’re Different

K N O W YO U R S O U R C E

ORIGIN TRACK

By Boll & Branch

To offer the same transparency Scott and Missy searched for in 2012, we created Origin Track—a system that lets customers trace the journey of their bedding.

How It Works:

STEP 1

Sewn beneath the fabric care label on each product is a unique lot number.

This number is linked to our specialized tracking system, which traces every step of the product’s creation.

STEP 2

Customers can enter the lot number in Origin Track.

STEP 3

Customers are driven to a personalized landing page that maps their product’s journey—from learning about the farmers who grew the organic cotton, to discovering the artisans behind the final cut and sew.

Get started at bollandbranch.com/origin-track

W H AT I S O R I G I N T R A C K ?

In 2024, we launched Origin Track— an immersive digital experience where customers can trace where their products were made, the artisans who crafted them, and the journey each piece took from family farm to family home.

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T H E I M PA C T R E P O R T | How We’re Different

100% CLUB 100% of our cotton is certified organic.

100% of our down is certified & traceable.

100% of our supply chain is audited for ethical, social, and labor practices.

100% of our factories have a recycling policy, with upcycling or 3rd party processing.

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T H E I M PA C T R E P O R T | How We’re Different

Our INGREDIENTS

F

F - P O TAT O S TA R C H Instead of acrylic plastics, we use this natural strengthener to protect our organic cotton fibers during spinning.

By sourcing the highest quality raw materials and committing to purer processes, we’re able to create a natural softness unlike anything else.

A - ORGANIC COT TON SEEDS

B - MARIGOLDS

C - G OT S -A P P R OV E D DY E S

D - R A I N W AT E R

Our seeds are natural—not GMOs—and our farmers rely exclusively on non-toxic resources to qualify as 100% organic.

A natural pest repellent, marigold flowers are used on our organic cotton farms instead of harmful synthetic pesticides.

Our colors are made with strict regulations, banning chemicals and processes that could harm producers or consumers.

The farms we partner with are located in the highest rain-fed parts of India, using significantly less water than conventional farms.

A

B

C

D

H

I

G

E

G - D O W N & F E AT H E R

I - GAS FLAME

Responsibly sourced from U.S. farms, our white duck down is RDS and IDS Certified to ensure traceability and animal welfare.

A special step for our Reserve fabric: every organic cotton thread is passed through flame for a silky-soft hand feel.

H - SOLAR

E - FLAX

At the mills that make our Linen and Reserve fabrics, almost half of energy needs are harnessed by on-campus solar plants.

From the regions known for growing the finest fibers, our European Flax is naturally durable, sustainable, and antibacterial.

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T H E I M PA C T R E P O R T | How We’re Different

OUR IMPACT

By The NUMBERS Discover the difference a decade can make.

PLANET

WORKFORCE

$1,697,114 Additional premiums we paid directly to our factory workers, spent however they see fit.

22,495

People who make Boll & Branch products, with everyone earning fair wages and working in safe conditions.

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Fair Trade USA Certified™ factories we partner with, collaborating and building connections at every step.

27,659,526

Pounds of organic cotton we purchased, protecting land from soil erosion, nutrient depletion, and water contamination.

PRODUCT QUALIT Y

417,000

2,986,734

Pounds of ethically sourced down and feather we purchased, ensuring animal welfare in cruelty-free habitats.

Fair Trade Certified™ products we shipped to customers, increasing the accessibility of ethically crafted home goods.

11,352

0

Solar panels used across 7 of the factories we partner with, reducing the impact of traditional energy sources in favor of renewable.

Harsh chemicals, synthetic pesticides, or GMOs used in the making of our organic cotton products, helping bring better sleep in a toxin-free home.

42

Inspection points across our supply chain, ensuring the highest standards in product quality.

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T H E I M PA C T R E P O R T | Protectiing The Environment

PROTECTING THE ENVIRONMENT We can no longer ignore that we’ve reached a pivotal point in protecting our planet, and there won’t be any second chances. Boll & Branch’s sustainable practices show that wide-scale change is not only possible, but beneficial for everyone involved.

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T H E I M PA C T R E P O R T | Protecting The Environment

“Boll & Branch recognizes that no matter how small, incremental decisions can move the needle for the environment, and help protect the only home we have.”

MONICA Creative Team

O R G A N I C FA R M I N G : A CRUCIAL STEP TOWARD CHANGE

We protect the soil and water where we lay down roots.

By ensuring our processes are free from toxins, we help create a safe environment for our farmers and factory workers.

Organic and conventional cotton may be from the same plant, but their impact couldn’t be more different. Known as one of the dirtiest crops in the world, conventional cotton causes mass destruction from the ground up.1 These farming operations rely heavily on manmade fertilizer and synthetic pesticides, which gradually erode soil and deplete the natural organisms needed for plant growth. Coupled with monocropping—growing the same crop on the same plot of land, year after year—conventional cotton farming turns healthy, fertile plots of soil into dry wasteland.

Countless brands act like this destruction is inevitable—but in reality, it’s the easy and careless choice. Growing organic cotton requires non-GMO organic seeds, diligent crop rotations, and prohibits the use of toxic chemicals and harmful, synthetic pesticides. This is the better choice for the people and the planet, so it’s the only choice for us.

15 1. https://ejfoundation.org/news-media/the-casualties-of-cotton

T H E I M PA C T R E P O R T | Protecting The Environment

The IMPACT WE MAKE On Farmers

On The Environment

Growing organic cotton helps farmers escape the harshest of circumstances— ones no person should ever be subjected to. While conventional farmers are routinely exposed to hazardous chemicals, with an estimated 300,000 falling victim to pesticide poisoning each year, the health and wellbeing of our organic farmers is strictly protected— using safe and effective alternatives to life-threatening toxins.1 Moreover, organic practices protect the land that’s so closely linked to their livelihoods.

With measures to not only maintain, but enhance soil vitality, organic farming promotes long-term land fertility and economic safety for our partners.

Cotton is a notoriously water-intensive crop, and growing it with conventional methods requires large amounts of irrigation—putting strains on regions that already face water scarcity. Toxic pesticides and synthetic fertilizers are yet another threat: contaminating groundwater and creating chemical runoff, which affects soil biodiversity, aquatic ecosystems, and the habitats of native wildlife. They also emit volatile organic compounds (VOCs), which contribute to air pollution and the dangerous smog that looms over regions.2 We’re helping mitigate this damage by growing organic cotton in the highest rain-fed parts of India, using non-toxic pest repellents in place of harmful chemicals. As a result, our organic cotton needs significantly less water to grow than conventional cotton. And the water we do use remains uncontaminated, promoting an ecosystem that respects the planet and everyone on it—so we can all sleep better at night.

1. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5757432/ 2. https://www.epa.gov/indoor-air-quality-iaq/technical-overview-volatile-organic-compounds

“We can’t ignore the environmental impacts of the textile industry. Instead, we start with the raw materials, and trace every step to ensure we’re making a safe and sustainable product.

K E R RY Production Team 16

T H E I M PA C T R E P O R T | Responsible Practices

RESPONSIBLE PRACTICES Since day one, we’ve upheld the highest standards of care in everything we do. To lead where the industry has fallen short, we believed we needed to be better ourselves. That means employing methods of accountability, so we all can sleep better at night.

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T H E I M PA C T R E P O R T | Responsible Practices

“Our products go through multiple rounds of testing—from fiber to fabric to finished product—to ensure they’re built to last.”

REBECCA Product Development Team

OUR C E R T I F I C AT I O N S

These best-in-class certifying organizations ensure our products are made the right way, not the easy way. All Boll & Branch employees undergo thorough employee training on our certifications.

A C C O U N TA B I L I T Y

To ensure our products are ethically made at every step, we partner with a leader in quality assurance and supply chain management.

MADE TO L AST

We don’t make ordinary bedding.

We make it better with designs that stand the test of time—meticulously considering every detail to ensure years of better sleep in the finest organic materials.

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T H E I M PA C T R E P O R T | Responsible Practices

Our CERTIFICATIONS

IDS

OCS

RDS

The IDFL Down Standard (IDS) requires that all down and feathers are inspected and tested to ensure each step of product creation meets the highest standards of quality and animal welfare.

Simply put, this means our down and feather products are 100% traceable and ethically sourced.

The Organic 100 Content Standard (OCS) uses third-party verification to ensure that products contain at least 95% certified organic materials through all stages of harvesting and manufacturing, and aims to increase organic agricultural production. Simply put, this ensures organic fibers are used from the farm to our final products.

The Responsible Down Standard (RDS) aims to protect ducks and geese used for down by treating them humanely, and gives companies and consumers a way of knowing what’s in the products they buy. This ensures to the highest possible standard that the down and feathers we use don’t come from animals that have been subjected to unnecessary harm.

A A FA

SA8000®

WRAP

The Asthma & Allergy Friendly® certification, given by the Asthma and Allergy Foundation of America (AAFA), tests household products for allergy and asthma irritants. Our products that bear this label have a certificate, a unique certification code, and the Asthma & Allergy Friendly® mark, so our customers can rest assured these products won’t activate their asthma or allergies.

The SA8000 Standard helps secure ethical working conditions for millions of workers globally. Established by Social Accountability International, the Standard leverages the power of businesses and consumers to purchase products or services from workplaces that enrich the livelihoods of people.

Worldwide Responsible Accredited Production (WRAP) promotes safe, lawful, humane, and ethical manufacturing around the world through a comprehensive audit and certification program of production units. Simply put, this means our factories and facilities go through a rigorous audit to ensure they meet our high standards of care.

Responsibly Made At Every Step We work with the very best in third-party certifying organizations to ensure only the highest quality products go into your home, and the people crafting our products are paid and treated fairly. We never waver from these best-in-class labels, so every person that touches our products can sleep better at night.

organic GOTS Certified by Control Union TheCU834097 Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers and ensures a product is made the right way—not the easy way—at every single step. For us, this means our products are made from organic materials, in an environmentally friendly way, by workers who are paid and treated fairly. Every Boll & Branch employee is onboarded with our GOTS certification requirements.

FA I R T R A D E

O E K O -T E X

HAP

GRS

Fair Trade Certified™ sets standards to promote safe working conditions and improved livelihoods for farmers and factory workers in developing nations through fair wages and premiums.

This means everyone who has touched a Boll & Branch product is paid and treated fairly.

The OEKO-TEX® STANDARD 100 is an independent testing and certification system for raw, semi-finished, and finished textile products at all processing levels. It takes into account important legal regulations, and ensures each product is rigorously tested against up to 350 toxic chemicals. For us, this means our products do not contain any harmful substances or chemicals.

HireAPartner (HAP) is a supply chain compliance platform. Through this platform, we’ve partnered with specialized suppliers who are committed to the same mission as us—creating a better, more transparent, and sustainable supply chain. For us, this means that all suppliers have met every legal requirement and adhere to the Boll & Branch Vendor Code of Conduct.

The Global Recycled Standard (GRS) is a standard for tracking and verifying the content of recycled materials in a final product, while reducing the harmful impact of production on people and the environment. For us, this means our products are thoughtfully crafted to contain recycled materials. We have been a supporter level member of the Textile Exchange since 2015, and participate in their Annual Corporate Materials Benchmark.

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T H E I M PA C T R E P O R T | Responsible Practices

HOW WE’RE LEADING

ACCOUNTABILITY Learn about the third-party auditing system ensuring our standards are met at every step.

Pioneers In Innovation And Quality In Scott and Missy’s dedication to creating the highest quality bedding, they found the perfect textile sourcing and supply chain management partner—one that’s been a trailblazer in the world of quality assurance since their founding in 1991. Going above and beyond the standards of other organizations that do site visits periodically, this company provides daily in-person oversight across our facilities to ensure all products are made in the best way. They’ve redefined industry standards with their commitment to accountability, quality craftsmanship, and meticulous oversight throughout the production journey. Our collaborative partnership shows the true importance of on-

quality control. The team takes each product through several tests, starting with examining the fabric for multiple factors, including construction, weight, and pilling. Additional steps include assessing pre-production product samples from our vetted factories, a product pilot run, and then several quality assurance inspections to guarantee that only the finest pieces are created. Helping reduce rejections and wastage lowers our carbon footprint. “Because of our close oversight and macro approach

to training, product rejections are in the range of 0.03%–0.06% on an annualized basis. The industry standard is 3%,” their President shared.

“The overall quality of the product is extremely high when it leaves the facilities, and this all culminates in high customer satisfaction and brand loyalty.” It is these elevated standards that make this partner an unparalleled leader in the creation of luxury textile products, and a catalyst for positive change in the industry.

site inspection specialists—for both product and workplace quality.

“Boll and Branch has moved beyond the buzzwords by implementing procedures to become fully transparent,” said the President of this enterprise. “This commitment of maintaining a high moral compass has changed our internal vetting protocols.

We’ve become more stringent, only working with factories who prioritize fair labor practices, safe working conditions, and human rights.”

How Our Products Set New Industry Standards Our shared commitment to accountability lives throughout the entire production process. Far beyond conventional standards, a team of on-site inspection specialists, most of whom have been with this company for over 10 years, ensures that every step adheres to our shared standards of transparency and quality—from design and product development to sustainable sourcing, compliance, and 20

T H E I M PA C T R E P O R T | Responsible Practices

THE ART OF THOUGHTFUL CRAFTSMANSHIP

98% of customers agree, Boll & Branch sheets feel great even after many washings.

94% of customers say Boll & Branch sheets get better with time.

Based on a 2023 customer survey.

MADE to LAST In a world dominated by rushed production for the sake of profit (and often at the expense of the product and the people who make it), we remain steadfast in our commitment to quality. Missy set this standard when designing our first Signature Hemmed Sheet Set. In order to make luxurious layers that stand the test of time, she believed that the details made all the difference, and saw the importance of doing seeminglysmall things the right way, down to the most minute aspects other brands often overlook. It is her meticulous attention to detail that formed our practices for excellence: creating lasting experiences for our customers, designed to get even better with time.

This unwavering commitment to craft set the foundation of our design principles, and we don’t stop there. Today, each product is

tirelessly considered at the hands of our team through multiple touchpoints. From sleep trials to wash-and-wear assessments, we leave no stone unturned or thread unconsidered. Our sheets are tested and inspected 18 times before they get to a customer (see more on pg. 31), and each new product undergoes third-party assessments by one of the world’s leading testing, inspection, and certification companies.

This effort allows us to experience each new design just as our customers will—understanding how it looks, how it feels, how it performs over time—so that only the best and finest products are added into our luxury assortment.

These differences all lead back to our core mission of bringing a better night’s sleep to all, always.

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T H E I M PA C T R E P O R T | People

PEOPLE

From family farms to our small-town headquarters, our core mission is fostering a culture where employees are truly cared for. We believe in supporting growth, creating a nurturing environment where peoples’ unique dreams are not only celebrated, but brought to life.

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T H E I M PA C T R E P O R T | People

“We’re here to leave a positive impact and support each other with compassion— from ensuring fair prices for our farmers to ordering extra coffee for friends who roll up their sleeves every morning.”

J AY Technology Team

THE DIFFERENCE A B E T T E R C U LT U R E CAN MAKE

We protect our community, creating a safe space where everyone feels a sense of belonging.

Over the past decade, we’ve fostered a specialness that both employees and customers feel the difference of. There’s an openness behind closed doors, where workers find a safe place for creativity, professional development, and personal growth. Their unique talents and diverse perspectives are invaluable to our success, enriching our culture from the inside out.

This supportive, nurturing environment is shared with customers in meaningful—and often unconventional—ways. From rewarding shoppers with personalized gifts to sending free essentials to those in need, we strive to create a culture that everyone’s proud to be a part of.

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T H E I M PA C T R E P O R T | People

Our CULTURE Honoring Every Dream, Every Day At Boll & Branch, it’s never “just another day at the office”.

It’s a time and place where relationships are built, diversity is celebrated, and people find support in inclusive environments.

We deeply value the backgrounds and perspectives of our team members—giving every dreamer a place to pursue their passions, while opening our eyes to new ways of thinking. Despite our smaller size, Boll & Branch is constantly elevated by individual passions and ideas.

Our goal is to bring true fulfillment, comfort, and belonging to the workplace, creating the same sense of safety we feel in our own homes.

Supporting What Matters The compassion and care our employees have for their communities can’t be understated.

They take initiative, organizing ways to come together over shared values—from partnering with Rise Against Hunger to package 20,000 meals for those in need, to closing the office for days of relaxation and team bonding. As our company grows, so does our nurturing culture. For every new dreamer we welcome, our values become deeper, and our strives for goodness becomes even stronger.

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T H E I M PA C T R E P O R T | People

“The culture at Boll & Branch is truly unique.

It’s grounded in its people—both the team and its customers. We want to do what’s right, and take every opportunity to surpass expectations.”

AUDREY Retail Team

VA L U I N G CUSTOMER FEEDBACK

GOING ABOVE & B E YO N D

HELPING FROM HOME

Input drives innovation, and reviews are essential to making the very best products.

Our customer experiences help refine our current offering, create all-new levels of comfort, and give everyone the best night’s sleep possible.

We take a different approach to customer service, one built on genuine connections, bespoke experiences, and tokens of appreciation—from sending thank you notes and personalized gifts, to providing free bedding in times of hardship.

When faced with tragedy, comfort and aid is essential to recovery. This philanthropic initiative lends that helping hand, offering bedding essentials and monetary donations to those in need.

We protect the comfort you feel, giving our community a better night’s sleep that gets better over time.

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T H E I M PA C T R E P O R T | People

CUSTOMER Reviews

Customer Impact Our customers inspire and influence every choice we make.

Their words not only drive innovation, but bring us a deep sense of purpose. We’re motivated by the distinct difference our customers feel: softness that brings uninterrupted sleep, security in toxin-free 100% organic cotton, and peace of mind in bedding made by workers who are paid and treated fairly.

And these feelings aren’t fleeting.

Customers are finding years of comfort in our long-lasting layers, designed to get even better with time. These differences can be life changing, and are constant reminders of our core mission: to bring a better night’s sleep to all.

Signture Hemmed Sheet Set

Down Duvet Insert

“So comfortable and luxurious.

I have had trouble sleeping for years and have no problem at all falling asleep now.”

“I looked everywhere for the best duvet insert, that’s fluffy yet cool enough to use year round. This one was perfect! The quality blew me away.”

MICHAEL M.

E R I N O.

Signture Hemmed Duvet Set

Down Alternative Pillow

“I’ve gone through more than 5 brands, including ones with organic cotton, and am more than happy to find this. Out of this world and I’ve never slept better.”

“My only regret is not buying them sooner! These make an incredible difference in our quality of sleep.

I won’t ever sleep on anything else!”

DIANE L.

M E L I S S A W.

@chrislovesjulia

@aliviafields

Waffle Bed Blanket

Plush Bath Towel Set

“I couldn’t be happier with my Waffle Blanket. It’s an investment in quality, comfort, and consciousness that you won’t regret.”

“The towels are so plush, of the highest quality, and the company is a pleasure—and they’re organic!

Can’t be beat.”

M AT T H E W L .

MARGOT M.

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T H E I M PA C T R E P O R T | People

OUR HOSPITALITY-FIRST APPROACH Most brands run on automation, yet human connection is what we really crave. Since day one, we’ve differentiated ourselves by taking a hospitality-first approach with our customers, embracing personalized care that goes above and beyond expectations.

At every touchpoint, we ask ourselves, “How can we bring true feelings of comfort, surprise, and delight to our community members?” This idea has fallen by the wayside for others, but for us, it’s a key pillar that fuels our passion, and creates unique customer experiences unlike anything else.

We build 1:1 relationships that are incredibly rare in our industry, and allow us to connect with

customers on deeper levels—from celebrating brand loyalists with bespoke gifts and heartfelt notes to creating custom illustrations for those who share their pet photos with us. Our commitment to care gets even more impactful, with people sharing stories of undergoing major surgeries, and being treated to our softest bedding for extra comfort in recovery.

“Exceeding expectations is deeply meaningful.

We’re cultivating authentic relationships that make a positive impact on our customers’ lives.”

LAUREN Customer Experience Team

Customers feel the difference at every step in their Boll & Branch journey, where we prioritize the quality of transactions over the quantity. By showing unwavering compassion, we’re able to deliver industry-leading care that people trust and come back to, time and time again.

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T H E I M PA C T R E P O R T | People

O U R P H I L A N T H R O P I C I N I T I AT I V E

HELPING From HOME

In March 2020, we launched Helping From Home—a humanitarian effort that aimed to bring comfort and care to those impacted by COVID-19.

With the support of our customers, we were able to provide more relief than we’d imagined, and realized just how much of a difference our powerful community stood to make in even more lives.

4,300 Homes helped since 2020

From that came our mission of bringing the feeling of home to those in need, both near and far, because home is the foundation upon which we build our lives. What started as a response to a global need has since grown into a philanthropic initiative, and the numbers show the impact we’ve been able to make in such a short time:

$150,000 donated to provide accessible housing with Habitat for Humanity

1,500 Sheet Sets gifted to veterans returning home from deployment

7,800 Mattresses & Pillows donated to hospitals & shelters during the COVID-19 pandemic

J O I N T H E C A U S E AT :

bollandbranch.com/pages/helping-from-home/ 28

T H E I M PA C T R E P O R T | People

“We form true partnerships with our factory workers, valuing their opinions and expertise at every step along the way.”

BANG Product Development Team

A MILL CHANGING T H E W AY T E X T I L E S ARE MADE

We protect our partners, paying them fairly to build a home themselves.

A note about the partner spotlights in this section: These relationships are so unique, our partner identities are trade secrets. We have included details about our working relationships that showcase the special nature of these collaborations, and how our partnership ensures we all sleep better at night.

To create the very best products from the ground up, we joined forces with these pioneers in organic cotton, who shared our commitment to sustainability, ethical practices, and creating better lives for those in the textile industry.

A MILL RAISING I N D U ST RY S TA N D A R D S

In their search for a partner dedicated to artisanal craft and ethical process, Scott and Missy turned to this female-founded textile mill in India that has spent decades creating a better future for their community and the industry at large, all while standing at the forefront of product innovation.

A PA R T N E R PIONEERING S U S TA I N A B L E SOLUTIONS

Our high standards don’t stop at fabrications.

A shared vision for a better, more ethical process in developing bedding inserts led to a passionate partnership with the leader of traceability practices within the down and feather category.

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T H E I M PA C T R E P O R T | People

PA R T N E R S P O T L I G H T

Changing The Way Textiles Are Made When Scott and Missy started dreaming of Boll & Branch, they knew the “what” and the “why”—but the “how” was filled with complexity. They wanted to make bedding the right way, and searched far and wide for experts in organic cotton. This journey led them to find an invaluable manufacturing partner who helped shape who we are today. Not only did this rare-find business have generations of knowledge, but they had a like-minded goal that immediately resonated: “Become the most sustainable manufacturing company with the best ethical practices in India,” said the Director of this mill.

The Organic Cotton Mission Finding industry leaders who share our values is rare. We were moved by this manufacturing partner’s motivation for prioritizing 100% organic cotton, prompted by the negative impacts of conventional practices that farmers struggled to escape. “We started supporting organic cotton farming to combat the groundwater poisoning caused by chemical fertilizers used on conventional cotton farms,” shared their Director. “We also wanted to help address the high rate of farmer suicides as a result of the economic conditions caused by the high costs of pesticides and fertilizers.”

The company became one of the first GOTS-certified companies, ensuring that all products are made from organic materials, in an environmentally friendly way, by workers who are paid and treated fairly. They have continued to expand their commitment to conscious practices in other ways, like the creation of their IGBC-certified, zero-waste factory which boasts the use of cuttingedge, renewable energy systems and an environmentally friendly construction.

Today, this family-owned business employs nearly 7,000 workers across multiple factories, and is now one of India’s largest Fair Trade Certified™ manufacturers and exporters of ethically sourced organic cotton products.

As a key supporter of the organic farming mission, this dedicated business played a pivotal role in founding an organization to support organic cotton farming, improving the lives of small and marginalized farmers by transforming harsh working conditions, and making farming a sustainable and profitable occupation. The ongoing support they provide facilitates positive change in industry-wide farming practices, and has fostered the continued growth of the project. “Our partnership started more than 15 years ago,” the mill’s Director shared. “We were founding members, starting the project with around 200 farmers. Today, it has over 10,000 certified farmers.”

By investing solely in organic cotton, we help uplift the livelihoods of our partner’s workers with an impact that

extends beyond the factory floor. In contrast to less regulated, conventional cotton facilities, this organization is providing workers with a better quality of life: they ensure fair wages, provide health benefits, and actively contribute to workers’ overall wellbeing, setting a precedent for ethical practices in the industry.

The Future Of Organic Farming Meaningful change starts with our prioritization of new processes and investment in doing what’s right. This partnership exemplifies a mutual commitment to sustainability, ethical practices, and the betterment of lives in the textile industry. Our shared dream for the future is to meet the global demand for sustainable products. Today, this dream is well underway, meeting consumer demand for environmentally conscious and sustainable products. As we continue to collaborate, our journey paves the way for a more responsible future.

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T H E I M PA C T R E P O R T | People

to its making. This is something that conventional facilities cannot replicate.”

PA R T N E R S P O T L I G H T

Raising Industry Standards Together In the heart of rural India, we discovered a rare textile mill with a shared passion for creating luxury bedding the right way— one so special, it felt like we’d found our needle in a haystack. We instantly knew we needed to partner with this world class fabric manufacturer that, for the last five decades, has stood as a beacon of positive change and empowerment in the textile industry. Much like our founders Scott and Missy, their forward-thinking founder established her weaving mill as one dedicated to forging a better, more equitable future for her community and the industry at large. Her early and unwavering commitment to higher standards—all with a focus on women’s economic independence, employee safety, and environmentalism—is what established the textile mill as a pioneer in sustainable practices.

Early Leaders In Better Practices This organization became one of the first GOTS-certified organizations.

“The company envisioned the need to produce products that have a sustainable future—to preserve the soil, help local farmers achieve selfsufficiency through farm cooperative programs, and work on a farm journey

that could enrich product experiences for end customers,” said their Managing Director. Today, they remain committed to 100% organic cotton farming.

In challenging broken, long-standing systems, they ushered in a new era of ethical practices. They now proudly support a workforce of 83% women on the factory floor, and provide employees and partners with fair wages and safe work environments. This dedication has improved job satisfaction among workers, and enhanced their lives in meaningful ways that can’t be quantified. “Employees at the factory feel more empowered,” their Managing Director shared. This impact extends beyond their state-of-the-art mill: farming partners are protected with a Minimum Support Price, receive lending assistance for non-GMO seeds, and secure commitments that protect their livelihoods in case of natural disasters.

These standards have transformed villages, combatted social challenges, and uplifted communities as a whole.

The Power Of Shared Values Our partnership is driven by a deep commitment to employee welfare. “Missy and Scott value relationships more than any other brand partner. I can proudly say that no one else comes close to reaching out to employees and caring for their wellbeing as much as the Tannens do,” said their Managing Director.

In contrast with conventional manufacturing facilities, employee welfare is woven into our partner’s entire production chain. Their Managing Director continued: “Everyone, from the farmer who has grown the cotton to the last hand that stitched and packed the product, receives their fair share for the role they play. Each Boll & Branch product from our factory is enriched with the joy and dedication of every hand that contributes

The company continues to transcend expectations with their dedication to craft, a shared value we never compromise on. Both their fabric expertise and product innovation shine through in our collaborations. “We had the privilege of proposing new fabrications and working closely with the design department. Missy always has a special eye for things, and she looks at the finesse,” shared their Managing Director. “I remember the rounds we did for the first Percale Collection. Missy was at the helm, and her team wanted to make this fabric with organic cotton— sustainably produced with optimum resource utilization, and a soft-yetcrisp hand feel. Every round of product development was meticulous, and only the finest construction was chosen before going through several wash trials.

Finally, we had it!”

Together, we’re not just creating products customers love; we’re also cultivating a positive impact on communities, farmers, and factory workers by raising the standards for ethical and sustainable practices in the textile industry.

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T H E I M PA C T R E P O R T | People

PA R T N E R S P O T L I G H T

Pioneering Sustainable Solutions In Luxury Bedding Our devotion to making the finest ethical bedding continued with the creation of our luxury pillow and duvet inserts.

Scott and Missy knew they had found the perfect partner in a multi-generational family business that provides natural fill materials and luxury bedding experiences.

With roots tracing back nearly 100 years, their journey began with a commitment to sourcing the highest quality down and feather, the most sustainable filling material available. Today, they stand at the forefront of innovation, quality, and service, driven by their founding mission. “Our goal, and ultimate vision, is to inspire and enhance lives through superior comfort,” said their SVP of Sales.

Setting A Higher Standard The organization’s commitment to creating sustainable change has left a lasting impact across industries.

Their passion runs so deep, they assisted in the development of industry transparency standards, including the Responsible Down Standard (RDS) and the Global Traceable Down Standard (Global TDS). Both have led to the more ethical production of down and feather materials, and further solidified our partner’s position as a leader in conscious practices. “Being good stewards to the environment is part of our core values,” their SVP of Sales affirmed. This belief among leadership has directly led to elevated standards, and contributed to a more responsible approach to manufacturing rooted in animal welfare protection.

A Dream Collaboration Our work together signifies a shared commitment to sustainability, transparency, and a relentless pursuit of excellence in luxury bedding. As two industry leaders, our collective impact echoes beyond our products, shaping a more responsible and environmentally conscious future for the textile industry.

When describing our partnership, their SVP of Sales shared: “Ever since the first day that Scott and Missy visited our factory, the choice was clear: they had a vision, a great story, the values, and discipline to see it come to life.” Their team recognized the shared beliefs between our brands, and felt confident about entering a partnership with leaders who embody the same values.

“Each team member, from design through production, was excited to see the uniqueness and passion toward perfection in each new product. It’s driven us forward ever since.”

Even more exciting than our shared passion is the differences our products bring to sleepers. “This partnership has helped validate the consumer desire for sustainable luxury bedding,” shared their SVP of Sales. Together, we continually explore new ways to create bedding that never fails to bring customers the comfort they need, crafted in an ethical way that helps everyone sleep better at night.

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T H E I M PA C T R E P O R T | Striving Toward Better

STRIVING TOWARD BETTER The same principles that drove us to build a company with a different supply chain continues to push us forward today.

We remain steadfast and focused in our commitments to do more than just deliver a great product: we’ll make a meaningful impact in our communities and our planet through philanthropy, investment in reducing waste, and a mindful expansion of our product assortment.

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T H E I M PA C T R E P O R T | Striving Toward Better

“We are never satisfied with the status quo, and are constantly seeking new ways to disrupt how we do business—whether that be searching for the world’s rarest organic cotton or pioneering a new way of engaging with our customers. And we’re just getting started.”

DANIELLE Brand Team

GROWING CIRCULARIT Y I N I T I AT I V E S

We’re always looking for ways to do better by reducing our carbon footprint, expanding our use of recycled materials, and increasing our sustainable practices. And each decision we make—whether large or small—can make a positive and lasting impact on our environment.

PIONEERING NEW PRODUCTS & EXPERIENCES

We started with our Signature Sheet Set and changed the bedding industry for good. In these last 10 years, we’ve thoughtfully entered new categories and perfected our product details to make better products in the very best ways.

E X PA N D I N G HELPING FROM HOME

We remain dedicated to making a difference in the lives of those most in need. Each year, we’ll continue working to deliver the feeling home provides to 50,000 individuals. How? With the right plan, and the help of our dedicated community.

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T H E I M PA C T R E P O R T | Striving Toward Better

Growing CIRCULARITY INITIATIVES Our commitment to sustainable practices is central to our mission at Boll & Branch. Over the last 10 years, we’ve donated $1.9M worth of goods to Good360, a non-profit organization that helps distribute essential goods to those in need around the world. These donated goods include Boll & Branch products, such as bedding, pillows, inserts, bath, and sleepwear.

In 2023, we launched Comforters and Quilts filled with recycled polyester, and transitioned to zippers in our products that are made from recycled polyester. Our products are crafted with FSC Mix paper hangtags, which is a mixture of materials from FSCcertified forests, recycled materials, and/or FSC-controlled wood to support responsible forestry.

We use a Bevi Smart Water Dispenser at our Corporate Headquarters in Summit, NJ, which has helped us reduce our carbon footprint by saving approximately 79,600 12-ounce plastic water bottles, which translates to 17.1 tons of CO2.

We’ve also partnered with FABSCRAP, a textile reuse and recycling service.

Since the start of our partnership in 2022, we’ve donated 527 pounds of extra or sample fabric to FABSCRAP. Instead of being thrown away, these scraps were recycled and utilized for things like insulation, carpet padding, and felt carpeting—or upcycled for creative partnerships with local designers, students, and artisans.

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T H E I M PA C T R E P O R T | Striving Toward Better

Pioneering NEW PRODUCT CATEGORIES Over the last 10 years, we’ve thoughtfully expanded our product offering into new categories where we saw an opportunity to create something that was different and better.

Top Of Bed Expansion

Sleepwear

Furniture

We have approached every Top of Bed product with a singular focus—to offer something that’s different and better than what was already on the market.

Every detail is tirelessly considered— like the fill for our Duvet Inserts that is cleaner and sourced responsibly; bed blankets and quilts that are made to stand the test of time in the finest materials; and a comforter that’s made with a hypoallergenic, recycled polyester fill and 100% organic cotton shell—so that each person that touches our products gets their best night’s sleep.

In April 2023, we introduced our Sleepwear Collection. Designed in a curated assortment of pajama sets, our Signature Sleepwear and Soft Knit Sleepwear fabrics are all crafted in the highest quality, 100% organic cotton, differentiating us from other sleepwear on the market. We used special weaves and unique washes that together create an exceptionally soft hand-feel and an experience that other brands most commonly create with synthetic fibers.

To offer our customers a holistic Boll & Branch aesthetic in their homes, we launched the Furniture Collection in September 2023. Each piece is handcrafted at a factory in Vietnam with premium materials that will stand the test of time—all upholstery is custom-made by expert craftspeople and all wood is prepared, sanded, stained, and finished by hand.

While many other brands buy from pre-curated furniture lines, our entire line was designed in-house in Summit, NJ. The custom, artisanally crafted silhouettes were architecturally inspired and mix classic shapes with clean, modern lines to elevate your entire bedroom and offer an unparalleled sense of comfort.

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T H E I M PA C T R E P O R T | Striving Toward Better

DETAILS that MAKE A DIFFERENCE

F

F - BA F F L E BOX The unique construction of our Bedding Essentials keeps the fill perfectly in place to maintain fluff and shape over time.

A - 7” HEM

B - P R E S H R U N K FA B R I C

C - DUAL-SIDED DESIGN

D - 17” DEEP POCKETS

The elongated hemline on our Flat Sheets and Pillowcases offer a luxurious touch with added coverage.

An extra step applied to our Sleepwear, ensuring the same fit you love after every wash.

We design for comfort on all sides, even the ones you can’t see: here, The Waffle Duvet Set has texture on top, and our buttery soft Signature fabric underneath.

Generously sized on our Fitted Sheets to accommodate the deepest mattress and mattress toppers.

A

B

C

D

H

I

G

E

G - ELASTIC BANDING

E - DUVET TIES

Found on both our Fitted Sheets and Fitted Crib Sheets, running along the edge and top-stitched for a more secure fit.

4 interior corner ties, cleverly designed on our Duvet Covers to secure to the corner loops of our Duvet Inserts.

H - “HE AD OR FO OT ” L ABEL

I - LO C K E R LO O P S

Helpful tags, clearly marked on our Fitted Sheets to make changing your bedding easier than ever.

Thoughtful hook-friendly loops on our Bath Towels that make for convenient and quick drying.

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T H E I M PA C T R E P O R T | Striving Toward Better

A Beautiful Unboxing Experience Before a customer has opened our Signature Gift Box—whether they’re receiving their first Boll & Branch gift or they’re a devoted customer—they’ll know they’re holding something special. Inside the reusable gift box, they’ll find a set of sheets or a throw blanket that will bring years of unmatched comfort and quality into their home. The gift box offers our customers the same level of care and consideration that goes into the making of our products—for an unboxing experience they’ll never forget.

The Signature Gift Box is made from the finest sustainable and recyclable materials. It’s beautifully crafted to stand the test of time, and be repurposed in customers’ homes—whether it’s used to organize sheets in a linen closet, as a home storage solution, or to rewrap a gift.

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T H E I M PA C T R E P O R T | Striving Toward Better

Making a DIFFERENCE TOGETHER This year, our Helping From Home initiative is working to bring the feeling of comfort of home to our communities.

Annual Goal:

Impact 50,000 individuals Additionally, we’ll impact our community with our:

I M PA C T COUNCIL

Our internal team of volunteers works together throughout the year to identify opportunities where we can lend a helping hand.

VOLUNTEER D AY S

Employees are encouraged to get involved in their local communities by dedicating 2 working days to volunteer work.

COMMUNITY D AY S

As a company, we dedicate time away from our desks to come together as a team and support causes close to our hearts.

C H A R I TA B L E M AT C H E S

We actively support employees by providing monetary matches of their charitable donations, all to amplify our collective impact.

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T H E I M PA C T R E P O R T | About Us

ABOUT BOLL & BRANCH Boll & Branch is a leading designer and retailer of luxury home textiles, and the only bedding company managed from the source.

All products such as sheet sets, towels, and blankets are expertly crafted from the finest sustainable materials, 100% traceable, and made free from toxins—guaranteeing a softer, more luxurious product. This steadfast commitment to bring sustainable business practices to the luxury home sector disrupted the industry for good.

Boll & Branch has improved the livelihoods of thousands of textile workers around the world by investing in premiums paid directly to workers, and mandating fair wages and business practices.

The company has become one of the largest e-commerce-first luxury home brands ever, and counts millions of Americans, including U.S. Presidents and countless celebrities, as its customers.

For more information, contact press@bollandbranch.com

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