1910 University Drive, Boise, ID 83725 – 208.426.3617 – boisestatepublicradio.org
1910 University Drive Boise, Idaho 83725‐1916 (208) 426 ‐ 3617 BoiseStatePublicRadio.org
Our Reach Boise State Public Radio broadcast to more than 100,000 listeners throughout Southern and Central Idaho’s metropolitan and rural areas. Our listeners make up one of the most educated and affluent audiences in Idaho media. Public radio listeners place a high value on creativity, curiosity and social consciousness, and they have a strong attachment to nature and the environment. They are open to trying new products and services but are less likely to be influenced by usual means of reaching consumers. (Source: MRI Doublebase 2010)
Our Format As the only sources of quality public radio news, classical music, jazz and unique cultural programming, Boise State Public Radio stations are distinct in their mission, their audience and their partnerships. Our more than 20 stations and translators include:
KBSX 91.5FM news programming; KBSU 90.3FM classical, arts & cultural programming; KBSW 91.7 FM Twin Falls news & classical programming; Online streaming at boisestatepublicradio.org
Our Environment Boise State Public Radio is commercial free, supported by members and business sponsors.
Our Purpose Be at the civic, cultural and intellectual forefront of our community to create an informed, engaged public.
1910 University Drive Boise, Idaho 83725‐1916 (208) 426 ‐ 3617 BoiseStatePublicRadio.org
Our Stations News & Talk KBSX Boise 91.5 FM * KBSY Burley 88.5 FM KBSJ Jackpot 91.3 FM KBSQ McCall 90.7 FM KBSS Sun Valley 91.1 FM * New Meadows/Lake Fork 93.5 FM
News & Classical KBSW Twin Falls 91.7 FM * Bellevue 89.3 FM Challis 89.7 FM Hailey 90.5 FM Ketchum 93.5 FM Salmon 91.9 FM
Radio Bilingual KBSX HD 3 Boise 91.5 **
Jazz KBSU HD 2 Boise 90.3 ** KBSS HD 2 Sun Valley 91.1 ** KBSK McCall 89.9 FM KBSW HD 2 Twin Falls 91.7 **
Classical KBSU Boise 90.3 FM * KBSM McCall 91.7 FM Cascade 90.9 FM Stanley 91.1 FM & 106.3 FM
Eclectic Music Blend KBSX HD 2 Boise 91.5 ** KBSW HD 3 Twin Falls 91.7 ** * Also available in HD ** Only available on HD radio, online streaming and mobile apps
How does HD enhance listening to Boise State Public Radio? HD Radio technology enables us to broadcast our programs digitally – a tremendous technological leap from the analog broadcasts of the past.
Same Unmatched Fidelity as Your Digital Music • • •
FM stations now with CD-quality sound AM stations now with FM-quality sound Crystal-clear reception with no audio distortion
New Music, New Sounds • • • •
New artists and new personalities New genres, new music from abroad New kinds of programs you’ve never listened to before New experimental formats that no one has ever heard
What You Need •
Any HD receiver from portable to deluxe desktop
1910 University Drive Boise, Idaho 83725‐1916 (208) 426 ‐ 3617 BoiseStatePublicRadio.org
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Business Support is called Underwriting Business and corporate support messages are really our thanks to organizations for providing financial and in-kind contributions to our programs and programming. Having a business’ name associated with programming on a member-supported station like BSPR builds recognition – and brand loyalty.
Research finds: 80% of public radio listeners say they have a positive impression of a company that supports public radio. 70% of listeners say that underwriting messages have a positive impact on their purchase decisions. 28% of listeners claim to have been directly influenced by public radio in buying a product or service, versus only 5 to 7% who claimed to have been influenced by messages on a commercial radio station.
Business Support is not quite the same as Advertising As a member-supported radio station operating in the public interest, the FCC restricts the language we can use to recognize our supporters. Announcements are factual, not comparative, and cannot include specific calls to action. But our listeners don’t need to be cajoled into buying tickets to events. BSPR listeners attend concerts; go to performances and exhibitions; and travel regularly. They rely on our station to keep them abreast of what’s happening.
Source: 2008 NPR Audience Profile Report
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Your Message Stands Out As a public radio station, we don’t clutter up our airwaves with a lot of needless or distracting chatter. We air an average of four local spots per hour, so your message is spotlighted and not lost in the crowd. Compare this to commercial radio, which might have as many as 18 ads per hour.
Your Message Is Unobtrusive Business support messages are informational and are often perceived as endorsements by the station that the listener loves. The “halo effect” confirms that listeners prefer patronizing a company that supports their station.
Your Message Packs a Punch Business support acknowledgments are twenty seconds long. If you think that’s not enough time, consider this: an average second grader can repeat the Pledge of Allegiance in about 13 seconds. Just think of what you can do with 20!
Your Support is Effective and Efficient Since BSPR is a 501 (c) 3 non-profit corporation (through the Boise State University Foundation), your contribution may be a tax deductible expense. Always check with your tax consultant.
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
These guidelines help preserve the non-commercial nature of Boise State Public Radio. Our listeners value this as part of what makes public radio unique in sound and substance. In addition to providing exceptional programming, we maintain a non-commercial, uncluttered and intelligent environment, keep listeners engaged during breaks and air business support announcements in keeping with our programming values, as well as with FCC requirements. Your contribution demonstrates to our listeners your commitment to community service and quality programming. A message must identify, but may not promote, the business, its services, facilities or products. It may not express the business’ views on any matter of public interest or importance. It may not support or oppose any political candidate. And it must be scheduled so as not to interrupt a station’s programs. In addition to these legal requirements, messages must be in keeping with the noncommercial nature of our station. To maintain the consistency of our sound, all messages are prerecorded by a station voice. Business support messages may: Describe your business. Identify facilities, services, products or product lines (no more than a total of three mentions per announcement). Describe your corporate mission. Inform the public of events you sponsor. Include a corporate slogan, so long as it is not flagrantly promotional. Include a web address, phone number and street address for your business. Indicate the number of years you have been in business. Include the name of a nonprofit organization you support, although it must be clear that you are providing the funding for the announcement. Business support messages may not include: Qualitative language. (e.g., award-winning, leading, etc.) Comparative language. (e.g., better, best, oldest etc.) A call to action (“Visit our store…”). An inducement to buy, sell, rent or lease. References to price or value. Personal pronouns, unless as part of a slogan. Length of Announcement: Business support messages may not exceed 20 seconds. Competitive Media Support by commercial and non-commercial media organizations is permitted. Editorial Control The station exercises absolute editorial control over all copy and reserves the right to edit copy to conform to station and FCC guidelines. Bob Podolsky
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
55% Men 45% Women 68% Age 35 – 64 Listening Location: 45% AQH Home, 47% AQH In Car, 7% AQH At Work, 1% AQH Other Online Listening: 15,485 pageviews per month
55% Men 45% Women 69% Age 35 – 64 Listening Location: 60% AQH Home, 19% AQH In Car, 21% AQH At Work, 0% AQH Other Online Listening: 688 pageviews per month
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Public radio attracts an audience distinguished by its educational excellence and professional success. Listeners are choice consumers, savvy business leaders, and influentials who are active in their communities.
News Listener Profile DEMOGRAPHICS
LIFESTYLES*
55%
94%
56%
men 45% women aged 25 to 54 16% aged 18 to 34 44% aged 35 to 54
68%
28%
65% 76%
theatre/concert/dance attendance 38% went to zoo or museum 66% dine out 62% read books
HHI $50,000+ 60% HHI $75,000+ median HHI: $90,121 married 21% never married
consider self conservative or very conservative 25% middle of the road 37% liberal or very liberal
college degree or beyond 33% post graduate degree
49% 80%
public activities 73% vote 25% fund raising
58%
regular fitness program 25% swim 42% walk for exercise
employed 34% professional 11% work in top management 23% business purchases of $1,000 or more each year 61% view job as a "career"
43%
94% 74%
READS: Over half (55%) of NPR news listeners are men. BASE: Adults 18+ who listen to an NPR news station. SOURCE: MRI Doublebase 2009 *past year activities
own financial securities 24% own stock or bond mutual funds 17% own common or preferred stocks HH's own computer 92% used online service in past month domestic travel 44% foreign travel over past three years
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Public radio attracts an audience notably distinguished by its educational excellence and professional success. Listeners are choice consumers, savvy business leaders, and influentials who are active in their communities.
Classical Listener Profile DEMOGRAPHICS U
55% 61%
men 45% women
92%
36%
64% 65%
theatre/concert/dance attendance 38% went to zoo or museum 68% dine out 61% read books
HHI $50,000+ 58% HHI $75,000+ median HHI: $86,188 married 20% never married
consider self conservative or very conservative 24% middle of the road 31% liberal or very liberal
college degree or beyond 32% post graduate degree
47% 75%
public activities 69% vote 26% fund raising
aged 25 to 54 5% aged 18 to 34 57% aged 35 to 54
66%
LIFESTYLES* U
56%
regular fitness program 22% swim 45% walk for exercise
employed 31% professional 9% work in top management 18% business purchases of $1,000 or more each year 49% view job as a "career"
50%
91% 73%
READS: Over half (55%) of classical listeners are men. BASE: Adults 18+ who listen to a classical station. SOURCE: MRI Doublebase 2009 * past year activities
own financial securities 28% own stock or bond mutual funds 21% own common or preferred stocks HH's own computer 88% used online service in past month domestic travel 44% foreign travel over past three years
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Agriculture/Winery
Beverage—Beer & Wine
Contractors- General
Cinder Wines Idaho Wine Commission Monsanto Morning Owl Farm
Bueno Cheapo Vino Idaho Wine Merchant
Amity Roofing Cobblestone Construction, Inc.
Books and Music Sellers
Education
Record Exchange Rediscovered Bookshop
Anser of Idaho, Inc. Canter Graduate Courses Challenger School Foothills School of Arts & Sciences Idaho Human Rights Education Cntr. Lee Pesky Learning Center McCall Outdoor Science School Riverstone International School Sage International School Writers @ Harriman
Alternative Energy Solar Concepts
Architects—Building CSHQA Trout Architects
Appliances/Furniture Jim’s Appliance & Furniture
Arts/Entertainment Ballet Idaho Boise Art Museum Idaho Dance Theater Idaho Shakespeare Festival Sun Valley Center for the Arts Sun Valley Company Sun Valley Spiritual Film Festival Sun Valley Ice Show
BSU Departments Arts and Humanities Institute Athletic Department College of Arts and Sciences College of Engineering Distinguished Lectures Executive MBA Program Frank Church Institute Geosciences Department Idaho Bird Observatory Music Department Occupational Health & Safety Osher Lifelong Learning Philosophy Department University Marketing
Building Materials Rocky Mountain Hardware
Churches Attorneys/Law Firms Givens Pursley Holland & Hart Meuleman Mollerup, LLP Mossman Law Office Stoel Rives
Autos/Motor Vehicles
St. Michael’s Cathedral
Chambers/Associations Downtown Boise Association Hailey Chamber of Commerce McCall Chamber of Commerce Stanley Sawtooth Chamber of Comm
27th Street Automotive Dowdy’s Automotive Idaho Star Jiffy Lube Larry Miller Subaru Metro Express Volkswagen Boise – Audi Boise
City Agencies
Banks/Financial Services
Hewlett-Packard PC Rescue Computer Services Resource Data, Inc
Idaho Central Credit Union KeyBank Pioneer Federal Credit Union Silver Bridge CPAs
Beverage—Coffee Flying M Coffeehouse
Boise City Dept. of Arts & History City of Boise City of Boise Fair Housing Task Force
Electric/Lab/Industrial Equipment- Used Obtanium
Exercise Swim and Run Shop
Events/Concerts/ Festivals Boise Baroque Orchestra Boise Philharmonic CT Touring Curtis Stigers Productions Filer International Gift Sale Gene Harris Jazz Festival Magic Valley Symphony The Morrison Center Opera Idaho Square Peg Concerts Sun Valley Summer Symphony Sun Valley Wellness Festival Taco Bell Arena Trailing of the Sheep Festival
Federal Agency Idaho National Laboratory
Computers
Conservation/ Environment Idaho Conservation League Idaho Rivers United Land Trust of the Treasure Valley Treasure Valley Clean Cities Coalition Wood River Land Trust
Financial/Investment Edward Jones Investment HB Ventures Vasconcellos Team at UBS
Foundations- Granting Idaho Commission on the Arts Idaho Community Foundation Idaho Humanities Council J.A. & Kathryn Albertson Foundation Merina Healing Arts Foundation OfficeMax Boise Community Fund
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Gardening Conservation Seeding & Restoration Idaho Botanical Garden
Grocery Services
Internet Service Providers IntegriNet Solutions, LLC
Direct Fresh
Janitorial/ Cleaning Services
Grocery Stores
Coltrin Central Vacuum Systems Green Clean
Atkinson’s Market Boise Co-Op Capital City Public Market
Guide Services Blue Moon Outfitters
Health Services/ Clinics Atkins Mediation Services Capitol Dental Central District Health Department Clear Nail Laser Clinics Delta Dental Dr. Dinu Mistry & Dr. James Wolf Hollingshead Eye Center Humphreys Diabetes Center Initial Point Family Medicine Primary Health Medical Group Saltzer Medical Group Sinus Center of Idaho
Health Clubs/ Gyms/ Spas Floating Feather Day Spa PT 180° Remedy Skin Care
Hobby Store/ Toy Store Imagination Station
Hospital Intermountain Hospital Life Flight St. Alphonsus Regional Medical Cntr St. Luke’s Children’s Hospital St. Luke’s Heart
Hotels/ Lodges The Modern Hotel Peterson Barn Smiley Creek Lodge Sun Valley Company
Insurance- Health Farm Bureau Insurance Regence Foundation
Pottery/Ceramics Potter’s Center
Printing/Banners BizPrint Printworks
Property Management Diaz & Partners
Landscape Services Anvil Fence Company North End Organic Nursery
Psychoanalysis/ Psychology
Library Ada Community Library
Dr. Cynthia Brownsmith, Licensed Psychologist Jungian Analysis & Consultancy
Media
Real Estate
Boise Weekly Google Idaho Public Television Impact Directories NewWest.net
Buy Boise Real Estate Group
Medical Imaging/Lab
Restaurants/Cafes
Intermountain Medical Imaging Ultra Light Histology
Nonprofits Advocates for the West Boise Nordic Foundation Canyon Co. Habitat for Humanity Idaho Friends of Jung Idaho Green Expo Idaho Humane Society Idaho Smart Growth Idaho Youth Ranch McCall Music Society Shepherd’s Home United Way of Treasure Valley
Pet and Animal Supplies
Remodeling Keilty Remodeling
36th Street Garden Center & Bistro Bardenay Restaurants Bittercreek Ale House Brick Oven Bistro Cottonwood Grille Ketchum Grill Leku Ona Fine Basque Dining Red Feather Lounge Shangri-La Tea Room & Cafe
Retailers The Costume Shop Dunia Marketplace Dunkley Music
Specialty Food Lee’s Candies
Zamzows
Sporting Goods
Pharmacies
George’s Cycles & Fitness Idaho Mountain Touring Newt & Harold's
Ladd Family Pharmacy
Photography Idaho River Publications
Plumbing Contractor A-1 Plumbing
State Departments Idaho Department of Agriculture Idaho Department of Labor Idaho Fish & Game
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Theater- Film/Live
Agencies
Boise Contemporary Theater The Flicks
Alexander & Associates Catalyst Advertising CLM CMD DaviesMoore Drake Cooper Flood Media Group Fuel Marketing Fusion Set, Inc. Gard & Gerber KUOW Puget Sound Public Radio Melvin Communications National Public Media Saxton Horne Advertising Steele & Associates Stoltz Marketing Group Synergy Marketing TBD Advertising Thomas Arts Tom Scott Communications
Tourism Oregon Coast Visitors Association Sun Valley-Ketchum Chamber & Visitors Bureau Utah Valley Convention & Visitor’s Bureau
Trade Associations Capital City Development Corp. Idaho Forest Products Commission Idaho Rangeland Resource Commission
Transportation Services ACHD Mountain Rides
Travel Agency AAA of Oregon/Idaho
Universities Boise State University Concordia University School of Law Idaho State University Northwest Nazarene University University of Idaho University of Washington MHA/MBA Program
Utilities Idaho Power Company
Veterinarians Aulternatives The Cat Doctor Companions Animal Hospital Habitat Vet Health Center
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Events 2011-12 Ira Glass – November 5, 2011 A Prairie Home Companion – August 26, 2011 Ira Flatow – tbs Mar or Oct 2012 Capitol Steps – October 26, 2012
Features Edible Idaho: A Celebration of the Year of Idaho Food Boise Philharmonic Series Opera Idaho Series The Green Room Music From Stanley Readers Corner with Bob Kustra Daily Recreation Report / Daily Snow Report
Pledge Drive Challenge Grants One-Day Drive Sponsors
Get Results The bottom line is that underwriters get results on Boise State Public Radio. An NPR study shows that 83% of the NPR audience have a more positive opinion of a company when it supports public radio, and when price and quality are equal, 77% prefer to buy products from public radio supporters. * Support on Boise State Public Radio is not only good for business, but also provides support for a valued community resource. 94% of the NPR audience agree that public radio programming is important, and if it went away, they would miss it. *
*Source 2007 NPR/Jacobs Media
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Our 2011 Statewide Partnership Boise State Public Radio has partnered with three other public radio stations that broadcast into regions of Idaho not reached by BSPR’s more than 20 stations and translators so that our sponsors may reach listeners throughout the state with a single order.
Central and Southern Idaho Boise State Public Radio broadcasts throughout central and southern Idaho with KBSX and KBSU in Boise, McCall, Sun Valley and surrounding areas; KBSK in McCall; and KBSW in Twin Falls/Ketchum. More at boisestatepublicradio.org.
North Idaho Spokane Public Radio’s KPBX broadcasts into Coeur d’Alene and Lewiston. More at http://kpbx.org. Northwest Public Radio’s KRFA broadcasts into Moscow. More at http://nwpr.org.
Eastern Idaho KISU broadcasts into Pocatello and Idaho Falls. More at http://isu.edu/kisufm.
Placing Media Statewide For rates and more information about reaching our partner stations through Boise State Public Radio, contact Larry Newton, Corporate Support Manager, at (208) 4263617 or larrynewton@boisestate.edu
Additional Option: N3 Boise State Public Radio also participates in a tri-state public radio partnership called N3, enabling sponsors to place media throughout Washington, Oregon and Idaho. Contact Larry Newton for details.
1910 University Drive Boise, Idaho 83725-1916 (208) 426 - 3617 BoiseStatePublicRadio.org
Larry Newton Corporate Support Manager (208) 426-3617 larrynewton@boisestate.edu
Patty Trent Corporate Support Associate (208) 426-3618 pattytrent@boisestate.edu