16 minute read

2019 Listing Presentation

Mogie Holm & Troy Owens Realtors

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208.841.0530 208.995.1735

Global Media Partnerships: Unparalleled Reach

With an emphasis on brand exclusivity, cutting-edgeadvertising technologies, strategic positioning, socialmedia traffic drivers and video content integration,the Sotheby’s International Realty ® brand utilizeshand-selected media powerhouses whose innovation,experience and international impact allow our brandto successfully connect with a global consumer.

Search Engine Marketing

Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% ofhome buyers searching for homes online, it is essential that the Sotheby’s International Realty ® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.

LIFESTYLE FOCUS

Homes are more than sticks and stones. Our focus on lifestyle connects discerning buyers and sellers to residential properties around the globe.

Property Distribution

Strategic placement and unique positioning of your home’s best features arecriticalinsecuringtherightaudiencetonotonlypreview your homeonline, but to take the next step in their home search. The Sotheby’s International Realty ® brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.

A POWERFUL FIRST IMPRESSION

Property Brochures and Significant Sales

In addition to a vast digital and media campaign, direct mail provides an extraedge when promoting a home. A series of professionally designed brochures,postcards and email templates are available and easily customizable. A plan tosuccessfully market a home includes a combination of powerful interactiveand direct mail efforts to generate additional consumer interest bothlocally and globally. Also, a regular newsletter promotes significant salesthroughout the network. This illustrates how the Sotheby’s International Realtybrand provides access to some ofthe most qualified buyers around the world.

AT THE BEST ADDRESSES WORLDWIDE

A True Global Network

The Sotheby’s International Realty ® network is an exclusive association ofhigh-quality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually amongouroffices.

TROY OWENS

Group One Sotheby’s International Realty 913 W. River Street, Suite 300 Boise, Idaho 83702

208.995.1735 TOwens@SothebysRealty.com

I know a good house when I see one — I’ve been in the business of residential construction for 15 years through my own company. But my understanding of real estate extends far beyond creating a structure. Having relocated with my family three times in the past five years, I have an intimate understanding of what it means to buy and sell property. I'm thrilled to be able to take my extensive business, accounting, and relocation experiences, coupled with my work ethic, integrity, and dedication to personal service to assist buyers and sellers with your real estate transactions.

When I’m not working with clients, I spend time with my wife of 24 years and our13 year-old daughter. A family makes a home. Call today and find out how I canhelp you find your next home.

MOGIE HOLM

Group One Sotheby’s International Realty 913 W. River Street, Suite 300 Boise, Idaho 83702

208.841.0530 MHolm@SothebysRealty.com

Mogie holds a Master's Degree in Business Administration from the University of Kentucky and has been engaged in the real estate industry for 10 years. With a business philosophy built on integrity, dependability, and hard work, Mogie has built a reputation of consistently providing a high level of service to his clients. Having a background in the construction industry, Mogie brings a wealth of knowledge to help clients identify quality craftsmanship in homes.

Mogie and his wife love the outdoors and backcountry of Idaho. They arelikely to be found water skiing with friends at nearby Lucky Peak orexploring the mountain peaks in Idaho's remote mountain ranges.

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