Mogie Holm & Troy Owens Realtors
208.841.0530
208.995.1735
A LEGACY OF EXCELLENCE Our BrandHeritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
An Extraordinary Collaboration Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s Auction House is the literary collaboration Sotheby’s Magazine | Art & Home.This alliance creates exclusive opportunities to reach a prestigious clientele.
BrandMarketing Abrand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sotheby’s International RealtyŽ brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.
Global Media Partnerships: Unparalleled Reach With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social media traffic drivers and video content integration, the Sotheby’s International RealtyŽ brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.
Search Engine Marketing Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With over 90% of home buyers searching for homes online, it is essential that the Sotheby’s International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
LIFESTYLE FOCUS
Homes are more than sticks and stones. Our focus on lifestyle connects discerning buyers and sellers to residential properties around the globe.
Public Relations. The Voice of Luxury Real Estate Our public relations support team helps drive awareness and position our global network and prestigious brand as the voice of luxury real estate. Properties that have international relevance, historical significance or uniqueness can be submitted for consideration in the many global media outlets we have relationships with, driving more exposure for the brand and traffic to sothebysrealty.com.
MARKETING INFLUENCIAL CONNECTIONS
Social Media Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide their content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. We are not simply “posting� on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living Blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic to sothebysrealty.com.
Video: The Quintessential Content Home buyers are engaging with video in every element of their online experience –on websites, social networks, and their connected TVs.Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy for sothebysrealty.com.
AN IMMERSIVE EXPERIENCE
sothebysrealty.com sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offers 3Dand Virtual Reality Tours, 18 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
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Innovative and Interconnected Cascading Platform
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Once a home is on sothebysrealty.com, it will be exclusively marketed on more than 100 websites around the world. This network of interconnected, locally focused and globally aware Sotheby’s International RealtyŽ network members’ websites, receive over eight million visitors per year and create another exclusive property syndication opportunity.
Property Distribution Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your homeonline, but to take the next step in their home search. The Sotheby’s International RealtyŽ brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.
AppleTV Apple TVis found in 24 million homes and with our innovative Apple TVapp families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TVallows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
ACCESS ON THE GO
SIR Mobile The Sotheby’s International Realty® mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Those who seek the unique when on the road can search using SIRMobile on Android or Apple and connect with our global real estate experts around the world. Use GPS or the draw tool to locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more. With an ever-increasing amount of home searches performed from a handheld device it is vital to have a best-in-class app that meets the needs of today’s home buyers.
eGallery The Sotheby’s International Realty® eGallery is displayed on high-definition screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world. It is an exclusive, real time, dynamic property slideshow designed to provide worldwide reach for the select upper-tier properties represented by our network.
Touch Gallery The Sotheby’s International Realty® brand Touch Gallery is a touch screen system that provides a unique branded interactive property search experience on high-definition screens. This through-the-glass storefront display system entices foot traffic to engage with properties, outside of Sotheby’s International Realty office locations throughout the world. The podium and wall mount versions create a touch screen property search experience within Sotheby’s International Realty office spaces, conference rooms and lobbies. The gallery is yet another way the brand is engaging today’s real estate consumer.
A POWERFUL FIRST IMPRESSION
Property Brochures and Significant Sales In addition to a vast digital and media campaign, direct mail provides an extra edge when promoting a home. A series of professionally designed brochures, postcards and email templates are available and easily customizable. A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. Also, a regular newsletter promotes significant sales throughout the network. This illustrates how the Sotheby’s International Realty brand provides access to some of the most qualified buyers around the world.
Houston, $ Propert Texas, USA 8,450,000 USD yIDEFF632
CountyCork,Ireland €4,500,000 EUR Property IDLQCQNH
NewYork,NewYork,USA $38,500,000 USD Property ID00110686
Tiburon,California,USA $12,900,000 USD PropertyIDCWQYM2
A
s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. T h e Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
Property Advertising: Exclusive Access Exclusive agreements with the world’s most influential media partners provide unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal, as well as lifestyle-focused partners such as Ocean Living andCountry Life.
RESIDE® is our brand’s award-winning, proprietary magazine, featuring luxury homes and lifestyles from around the world. Several regional issues are distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial, global lifestyle features and more. Each issue of RESIDE® is also created as an eBook for electronic marketing and distribution, expanding its reach.
DAVIDBOWIE: COLLECTOR &ICON 13TREASURES FROM CHATSWORTH CELEBRATINGTHE REVERSOWATCH
LORD & LADY ATTENBOROUGH’S
PICASSO CERAMICS NOVEMBER 2016
Sotheby’s Magazine | Art & Home This large format magazine enriches readers with sophisticated content related to the art and real estate world, now including a digital version under sothebys.com. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty® brand properties and also includes a property gallery, providing an advertising opportunity that targets the Sotheby’s clientele.
AT THE BEST ADDRESSES WORLDWIDE
A True Global Network The Sotheby’s International Realty® network is an exclusive association of high-quality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices.
A PLACE WE CALL HOME
To us, Boise is more than a place – it’s a way of living, of enjoying life fully. Our stories begin with a love of the places we live, and a passion for sharing those dreams and our intimate knowledge of this area. Living in the Boise area offers many rewards for those who enjoy spectacular outdoor beauty and recreation. Owners of primary and secondary homes alike have chosen this area as their ideal destination due in large part to the breathtaking scenery and outdoor spaces. Visitors and residents enjoy outdoor activities in relaxed country surroundings, great dining, specialty shopping and diverse cultural attractions. It is our pleasure to serve as your concierge to this special part of Idaho.
PURSUIT OF EXCELLENCE
Group One Sotheby’s International Realty is homegrown and solidly invested in our communities and in our people. With more than 34 years in the Boise area, our Company offers a powerful local perspective coupled with a celebrated international brand. We share the same values embraced by the Sotheby’s International Realty brand and strive every day to exceed our clients’ expectations. Extraordinary properties at all price points require real estate services that are extraordinary, as well. We deliver exceptional service tailored to each property, each seller and each buyer.
MARKETING YOUR HOME
Our job is to not only find a buyer for your home, but to market and promote it to other Realtors, negotiate the sale, and manage the closing. I will help you every step of the way. Preparing Your Home for Sale Pricing and staging
Group One Sotheby’s Realty Agent Tour
Networking with Group One Sotheby’s Realty agents
Advertising Exposure
Local, regional and global
Preparing Marketing Materials
Home flyers, just listed cards, just sold cards (local), and exposure on SIR sites across the planet.
Advice on Showing Your Home
Controlled access to property, private showings, broker viewings, follow up on showings, and client feedback.
Presentation of Offers Qualifying buyers
Appraisal and Inspections
Assistance with comparable properties, attention to notice periods.
Loan, Title and Escrow
Preliminary work to inspection of closing documents.
LOCAL EXPOSURE Group One Sotheby’s International Realty properties receive exceptional coverage in our weekly magazine, property brochures, on social media and on the cascading website. We mine data from our local MLS system, store them in our own database system and publish a monthly report that analyzes each price range in each area of the Treasure Valley. This information is not available to regular MLS users and it can assist our clients to better understand the market and make more informed decisions.
TROY OWENS Group One Sotheby’s International Realty 913 W. River Street, Suite 300 Boise, Idaho 83702 208.995.1735 TOwens@SothebysRealty.com
I know a good house when I see one — I’ve been in the business of residential construction for 15 years through my own company. But my understanding of real estate extends far beyond creating a structure. Having relocated with my family three times in the past five years, I have an intimate understanding of what it means to buy and sell property. I'm thrilled to be able to take my extensive business, accounting, and relocation experiences, coupled with my work ethic, integrity, and dedication to personal service to assist buyers and sellers with your real estate transactions. When I’m not working with clients, I spend time with my wife of 24 years and our 13 year-old daughter. A family makes a home. Call today and find out how I can help you find your next home.
MOGIE HOLM Group One Sotheby’s International Realty 913 W. River Street, Suite 300 Boise, Idaho 83702 208.841.0530 MHolm@SothebysRealty.com
Mogie holds a Master's Degree in Business Administration from the University of Kentucky and has been engaged in the real estate industry for 10 years. With a business philosophy built on integrity, dependability, and hard work, Mogie has built a reputation of consistently providing a high level of service to his clients. Having a background in the construction industry, Mogie brings a wealth of knowledge to help clients identify quality craftsmanship in homes. Mogie and his wife love the outdoors and backcountry of Idaho. They are likely to be found water skiing with friends at nearby Lucky Peak or exploring the mountain peaks in Idaho's remote mountain ranges.
HOW I AM COMPENSATED AS AN INDEPENDENT CONTRACTOR
% Total Commission 3% Cooperating Real Estate Company
% Cooperating Agency
% Buyer’s Agent
3% Group One Sotheby’s Realty
% Group One Sotheby’s Realty
We are paid by commission only after a sale is complete. The commission is typically paid by the Seller. We retain only a portion of the total commission. We will provide you with a Net Sheet on all offers so you will have a reasonable estimate of the total cost of selling your property.
% Your Agent (me)
SELLER RESPONSIBILITIES While we are committed to helping you achieve your goals, we will need your assistance. We will ask you for the following commitments: • Maintain the property in the best condition possible. This responsibility remains all the way until closing. • Make the property available for showings at reasonable requested times. • Vacate the home during showings. • Remove all pets before the home is shown. • Notify me after the home is shown so that I can follow up on the feedback. • Notify me immediately if any sales materials become depleted or damaged. • Speak to me as soon as any concerns arise. • Notify me if any circumstances such as liens, lawsuits, refinances or changes in marital status have occurred since the beginning of the listing period. • Notify me if you leave town during our work together and leave instructions on how and where to contact you. • Let me know immediately of any adverse financial issues that affect the property. • Make sure I know of any physical changes to the property. This responsibility remains all the way until closing. • Vacate the premises by the agreed time in the purchase contract and leave the home in clean, move-in condition. Thank you in advance for your cooperation.
PREPARING YOUR HOME FOR SALE • Get rid of clutter. Throw out stacks of newspapers and magazines. Pack away most of your small decorative items. Store out-of-season clothing to make closets seem roomier. Clean the garage. Remove personal photos. Clear countertops. • Wash your windows and screens. • Keep everything extra clean. Wash fingerprints from light switch plates. Mop and wax floors. Clean the stove and refrigerator. A clean house makes a better first impression and convinces buyers that the home has been well cared for. • Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke and pet smells. Open the windows. • Put higher wattage bulbs in light sockets to make rooms seem brighter, especially basements and other dark rooms. Replace any burnt-out bulbs. • Replace heavy curtains with sheer ones that let in more light. • Make minor repairs. Small problems such as sticky doors, torn screens, cracked caulking or a dripping faucet may seem trivial but they will give buyers the impression that the house isn’t well maintained. • Tidy your yard. Cut the grass, rake the leaves, trim the bushes and edge the walks. Put a pot or two of bright flowers near the entryway. Keep front walk and steps swept and clear of leaves, dirt and snow. • Clean your gutters. • Polish your front doorknob and door numbers. • Touch up paint, paying extra attention to the front door and interior door trim. • Upgrade your exterior lighting.
HOME INFORMATION In order to present your home as effectively as possible to potential buyers and their agents, please gather the following information prior to our appointment: • • • • • • • • •
Utility cost breakdown from the past year. Loan information including loan number(s), balance and lender address. Homeowners Association documents, dues, contact information and a complete list of what the Homeowners Association covers. One favorite photograph of your home. Names and types of pets (and how this may affect showings). Extra keys. A list of inclusions and exclusions regarding the sale of your home. Your most recent property tax bill. Please complete the enclosed Seller’s Property Disclosure form.
Thank you for taking the time to make this information available.
SERVICE PROVIDERS Lawn Service Company Phone Sprinkler System Phone Furnace / AC Phone Appliance Repair Phone Septic Phone Well Phone Home Security Company Phone Cable TV Phone
MOVING CHECKLIST One Month Before Moving • • • • • • • • • • •
Fill out change of address order form for post office. Fill out IRS change of address form. Make arrangements with moving company or reserve a rental truck. Make travel arrangements, if necessary, with airlines, buses, car rental agencies and hotels. Transfer membership in churches, clubs and civic organizations. If necessary, check into laws and requirements of your new city regarding home-based businesses, professional tests, business licenses and any special laws that might be applicable to you. Obtain medical and dental records, x-rays and prescription histories. Ask doctor and dentist for referrals and transfer prescriptions. Set up a checking account if moving to a new city. Take inventory of your belongings before they’re packed in the event you need to file an insurance claim later. If possible, take pictures or video tape of your belongings. Record serial numbers of electronic equipment. Make arrangements for transporting pets. Start using food items, so that there is less left to pack and possibly spoil.
One or Two Weeks Before Moving • • • • • • • • • • • •
Switch utility services to new address. Inform electric, sewer, trash, water, newspaper, magazine subscription, telephone and cable companies of your move. Put together a Service Provider List for the new owners with names, addresses and phone numbers of those companies you have used at the home; i.e. sprinkler system and lawn maintenance, furnace and appliance repair, etc. Create a list of important information the new owners may need: garage keypad entry code, security company and instructions, and add to it as you remember additional information. Arrange for help on moving day. Confirm travel reservations. Have appliances serviced for moving. Clean rugs and clothing and have them wrapped for moving. Plan ahead for special needs of infants. Close bank accounts and have funds wired to your new bank. Before closing be sure that there are no outstanding checks or automatic payments that haven’t been processed. Collect valuables from safe-deposit box. Make copies of any important documents before mailing or hand carry them to your new address. Check with your insurance agent to ensure you’ll be covered through your homeowner’s or renter’s policy during the move. Defrost freezer and refrigerator. Place deodorizer inside to control odors. Give a close friend or relative your travel route and schedule so you may be reached if needed.
Moving Day • • • •
Double check closets, drawers, shelves, attic and garage to be sure they are empty. Leave behind all keys, garage door openers, and equipment/appliance manuals. Carry important documents, currency and jewelry yourself, or use registered mail. Carry travelers’ checks for quick, available funds.
After Arriving at New Home • • • •
Renew your driver’s license, auto registration and tags. Shop around for new insurance policies, especially auto coverage. Revise your will and other legal papers to avoid longer probate and higher legal fees. Locate the hospitals, police stations, veterinarian and fire stations near your home.
SELLER’S NOTES As you go through all the paperwork please feel free to jot down any questions or concerns you may have and we will discuss them to your full understanding.