welcome

from T

Bohrson Marketing

he Walgenbach family of W Sunrise Angus has in short order elevated themselves to one of the premier operations in the entire beef industry that annually host one of the must attend bull sales of the spring. Each year the overwhelming crowd at S.A.L.E made up of the most aggressive commercial outfits and purebred cattleman alike come to obtain a W Sunrise bull and as you study the 2023 offering, you’ll see why this has become one of the most impressive bull sales every April. On behalf of all of us at Bohrson Marketing, we are proud to welcome you to the 7th annual W Sunrise Bull Sale.

For the past decade the Walgenbach family have assembled an extremely high quality cow herd with a heavy emphasis on foot and udder quality with awesome phenotype. Both the black and red hided cows are managed along side their commercial cows and are expected to be low maintenance, high performing cattle that thrive in any environment. The bull battery at W Sunrise is as deep in quality as anywhere you’ll tour and Tanner and Megan’s never ending quest to find the next bull to compliment their powerful cowherd is endless and they are certainly critical on the fundamentals to bring into their own program to ultimately transfer into yours. When you purchase a W Sunrise bull you can be rest assured every step necessary has been taken to get you a high quality bull backed by a super productive cowherd.

We encourage you to take the time and visit with Tanner and Megan about their sale offering, go for a tour of the bull pens, view the cow herd and see what the W Sunrise program is all about. Plan to be with us in Fort Macleod for a great set of bulls, awesome hospitality and some great rancher camaraderie. If any of us at BMS can be of any assistance, please do not hesitate to give us a call and get a free consultation of the offering and utilize our trusted order buying services.

Best Regards,

The Bohrson Marketing Team

W

2275131 :: TMP 724K :: FEBRUARY 01 2022

PEAK DOT ATTRACTIVE 186F

SSS DEUCE 2H

U-2 ROSEBUD 157C

BROOKING TRENDSPOTTER 6166

W SUNRISE BLACKBIRD 719H

BAR-E-L BLACKBIRD 120B

Staying true to the maternal side, SSS Deuce was a must have for our program, being the natural son out of the famous Rosebud 157C a cow who is without a doubt one of the greatest cows in the breed. She is flawless in her phenotype and has a gorgeous udder, there is so much maternal greatness stacked in these pedigree’s. 724K only adds to this already all star line up being out of a beautiful uttered 2 year old Brooking Trendspotter daughter, he has an amazing muscle pattern and a true herd bull look all wrapped up in one exciting calving ease package. Not only will this exciting herd bull calve heifers he will leave behind a beautiful set of daughters.

2279402 :: TMP 742K :: FEBRUARY 02 2022

CE 2

BW +0.9

PEAK DOT ATTRACTIVE 186F

SSS DEUCE 2H

U-2 ROSEBUD 157C

CANADIAN ANGUS ASSOCIATION EPD’S

+49

BROOKING SILVER LINING 5012

W SUNRISE ECHO 523H

This Deuce son is a pretty special calving ease herd bull. He is as soft made and maternal looking as any bull in the pen. This sire group is truly stamped, you can see the greatness of Deuce in all of them. Its hard to achieve calving ease and maternal, this is a sire group you will want to keep every heifer off of. This calf has an absolute staked pedigree backed by the Echo cow family and stacking Deuce on top of Silver Lining.

CE +9.0 BW +0.3 WW +49 YW +93 Milk +22 MCE +11.0 REA Act BW 72 Adj WW 693 Adj YW 1122 3

2279387 :: TMP 733K :: FEBRUARY 04 2022

PEAK DOT ATTRACTIVE 186F

SSS DEUCE 2H

U-2 ROSEBUD 157C

PM EXECUTIVE DECISION 5’17

W SUNRISE QUEEN 697H

BROOKING QUEEN 5067

Here is a calf that I could talk about forever. First of all his maternal grand dam Brooking Queen, raised our high selling bull last year and a featured female in the Brooking Invitational sale, not to mention his beautiful uddered PM Executive Decision dam. Here is an exciting heifer bull with a highly maternal pedigree.

MATERNAL SIB TO DAM

W SUNRISE EXECUTIVE 4J

2279414

773k

PEAK DOT ATTRACTIVE 186F

SSS DEUCE 2H

U-2 ROSEBUD 157C

Here is a pretty unique calving ease option. His dam is beautiful uddered just like his maternal grand dam, maternal grand dam comes from the exciting cow herd at Bar-E-L. Natural Law, Syndicate, Deuce plus the Rosebud cow takes a lot of guess work out of this bull.

W

Attractive fronted, sharp made Deuce son. His maternal Grand Dam is a very attractive cow with an exceptional udder who is always admired here. She has also raised an Executive Decision calf that went threw the exciting Angus Collection sale to our friends at Ter-Ron Farms.

W SUNRISE

839k

2279463 :: TMP 839K :: FEBRUARY 14 2022

CANADIAN ANGUS ASSOCIATION EPD’S

PEAK DOT ATTRACTIVE 186F

SSS DEUCE 2H

U-2 ROSEBUD 157C

BROOKING TRENDSPOTTER 6166 W SUNRISE ROSEBUD 341G HF ROSEBUD 268D

Rosebud on top of Rosebud this stylish heifer bull has a pretty unique pedigree. Sharp fronted, extremely sound heifer bull deluxe.

W Sunrise Blue Fire 851k

2279474 :: TMP 851K :: FEBRUARY 17 2022

CANADIAN ANGUS ASSOCIATION EPD’S

BROOKING BANK NOTE 4040

BROOKING BLUE FIRE 9316

BROOKING ANNIE K 390

TR STIMULATOR 130A BROWN CREEK EVE 40D

This is a pretty exciting sire group, these Blue Fire calves have as much performance and style while fitting in a maternal mould. Blue Fire is a full sib to Brooking Firebrand and extremely influential bull that needs no introduction. The females in this pedigree are unmatched and can’t be overlooked. These Blue Fire sons are all stout, hairy, sound and will go out in any environment and thrive. 851K represents this sire group as well as any. He is without a doubt one of the most exciting bulls in the pen this year. He side profiles very well and has a soft easy doing look to him. He can get his head up high on the move and commands a presence in the pen, he is a true herd bull.

FULL SIB TO SIRE BROOKING FIREBRAND

W Sunrise Blue Fire 882k

2279492 :: TMP 882K :: FEBRUARY 24 2022

CANADIAN ANGUS ASSOCIATION EPD’S

BROOKING BANK NOTE 4040

BROOKING BLUE FIRE 9316

BROOKING ANNIE K 390

LLB REFLECTION 607A

HF BLACKBIRD 233D

HF BLACKBIRD 281Z

Performance driven herd sire that is clean made, sharp fronted and really sound. 882K is as nice skulled and is as hairy as any bull in the pen. These Blue Fire bulls will breeze threw the big country.

W Sunrise Blue Fire 881k

2279490 :: TMP 881K :: FEBRUARY 24 2022

CANADIAN ANGUS ASSOCIATION EPD’S

BROOKING BANK NOTE 4040 BROOKING BLUE FIRE 9316

BROOKING ANNIE K 390

4267 HF ECHO 111D

The best part of this young herd bull is without a doubt his beautiful uttered dam, Echo 111 is an extremely sharp fronted cow that you always wish for females out of. Annie K on top of Echo 111 should leave behind an exceptional set of replacement females.

W Sunrise Blue Fire 888k

2279505 :: TMP 888K :: FEBRUARY 25 2022

CANADIAN ANGUS ASSOCIATION EPD’S

BROOKING BANK NOTE 4040

BROOKING BLUE FIRE 9316

BROOKING ANNIE K 390

S A V BISMARCK 5682

PM ANNIE K 111’17

HF ANNIE K 75X

Here is a bull that always catches your attention. He is big, stout, attractive and commands a big time presence. He is all bull and will not be missed in the bull pen this year. His dam comes to us from the great cow herd at Poplar Meadows. She is an attractive, moderate made dam with a gorgeous udder.

W Sunrise Blue Fire 892k

2279509 :: TMP 892K :: FEBRUARY 28 2022

CANADIAN ANGUS ASSOCIATION EPD’S

BROOKING BANK NOTE 4040 BROOKING BLUE FIRE 9316

BROOKING ANNIE K 390

BROOKING BLACK INK 4019 W SUNRISE BLACKBIRD 751E BAR-E-L BLACKBIRD 120B

The consistency and phenotype in this group is unmatched a real complete, performance driven herd bull and is backed by an exceptional dam and grand dam.