WELCOME FROM
Schwan Angus
I would like to invite you to our 2nd Annual Bull Sale held at our ranch in Waldeck, SK. We had so much fun and were overwhelmed with the support at our first inaugural live bull sale last year. 2021 has been a year of drought and high feed prices. At Schwan Angus Ranch we had to make some hard decisions and focus more than ever on fertility – breeding back within two cycles, feet, udders and disposition. Didn’t matter if she was a donor or a monarch female, if they did not check all the boxes they were sold. The bull pen was no different. We culled hard. The bulls needed to have growth, nuts, great feet, deep ribbed and hair. To the customer you can expect high-quality, functional cattle. This group of bulls is deep and very consistent, resulting from our firstrate embryo program, strategic AI mattings and strong walking herdsires. You will not be disappointed. It is our best set to date!
SCHWAN ANGUS The Schwan Family Jeff, Brenda, Ty & Payton Box 552 Swift Current, SK S9H 3W4
I love talking to cattlemen that share the same passion for the cattle industry as I do. Please feel free to stop by anytime to have a look at the bulls. If you are unable to attend give me a call or any of the sales staff. Thanks for your interest and I hope you are able to join us sale day.
www.schwanangus.com Follow us @schwan
WELCOME FROM
Ty Schwan
Bohrson Marketing
One of the most progressive, young Angus ranches in North America is the Schwan program east of Waldeck, SK and it is our please at Bohrson Marketing Services to welcome you to the ranch for the 2nd Annual Bull sale that features 25 high quality Angus bulls. The Schwan Angus program has invested heavily into the Angus breed and has bought into some of the most sought after genetics and cow families available, resulting in the herd bull prospects on offer here. The cow herd at Schwans is built around some of the best possible genetics Schwans could source as well as their own arsenal of power donor females and cornerstone herd matrons. Females in short grass country that continually maintain body condition while raising a high quality calf every year with the proper fundamentals to do so successfully. Udder quality, superior foot shape, structural integrity and high fertility are what is mandatory to stick around and contribute at Schwans, so you can rest assured, the females behind the bulls on offer, are the type and kind you can come to expect from this strong outfit. The Bulls on offer are a strong representation of everything the Angus breed has to offer, but on the highest level as these bulls are sired by some of the hottest Ai sires and walking bulls in the industry. Bulls that offer calving ease, performance, depth of body, hair, attractiveness and maternal qualities can all be found on March 27th. Proven Ai sires such as Bravo, Bank Note, Raindance and 316 offer predictability with an added generation of cow power behind them and are sure to impress with their consistency. Powerful walking bulls at Schwans such as the $40,000 Brooking Commodity bull and home raised Journeyman and Hundred Proof sires are the result of their never ending quest to incorporate genetics to enhance their program to help ultimately increase your bottom line. No expense has been spared when it comes to presenting you the 2022 edition of the Schwan bull sale as you will notice many embryo transplant calves in the offering, giving you an opportunity to select many 1/2,3/4 and full brothers, making the offering very appealing and consistent. We really hope you are able to join us in person at the Schwan Angus Ranch to take in their years work and some great hospitality, but if you are for some reason unable to make it, give one of us a call. We encourage you to reach out to Ty or Brenda to discuss the bulls on offer to figure out what bulls suit your needs or utilize our free, Bohrson Marketing order buying service and trusted consultation. We would be happy to discuss this great set of bulls on offer with you and talk cattle, anytime! Best regards, The Bohrson Marketing Team
SALE
Information
SALE CONTACTS
SCHEDULE OF EVENTS
Schwan Angus Ty Schwan 306-774-4494 Brenda Schwan 306-741-2166
Bulls availble for viewing anytime! Sunday Mar. 27 1PM CST - LIVE Schwan Angus Sale
Bohrson Marketing Services Scott Bohrson 403-370-3010 Taylor Richards 306-821-4169 Jaxon Payne 306-830-0456 Jay Sibbald 403-899-2625
SALE LOCATION See map on the back of catalogue
EPDS Printed EPD’s are the current CAA EPDs at publication time.
Caslterock Marketing Mark Forsyth
306-784-7844
Auctioneer Ryan Dorran 403-507-6483
INSURANCE Crossfield Agencies Camille Scott/Michelle Marko
BREEDER GUARANTEE Schwan Angus Ranch guarantees our bulls to be sound, fertile and reproductive in accordance with the rules and regulations of the Canadian Angus Assoc. for the first breeding season. Claims must be made by September 1st of year of purchase. If a problem occurs, please contact Ty immediately and we will provide a suitable replacement, if available, or a sale credit. This guarantee does not cover death, injury or mismanagement.
403-507-5953
DELIVERY ONLINE BROADCASTING CCI.live | www.CCI.LIVE Cassie Dorran 403-586-1699 Jackie Payne 780-870-8184
Free delivery to central points near your ranch in Alberta, Saskatchewan and Manitoba. All other points will be cost shared. A discount of $100 will be provided for purchases hauled home on sale day.
SCHWAN
Bravo 1048J
1
SCHWAN
B
SCHWAN
Bravo 1046J
3
SCHWAN
R
DAM OF LOTS 1-4
SIRE OF LOTS 1-3
SIRE OF LOT 4
1 2 3
SCHWAN
Bravo 1048J
2230228 | SCWN 48J | February 01, 2021 Act.
Adj.
CE
BW
WW
YW
MCE
Milk
BW
WW
90
800 +6.0 +2.3 +65 +110 +4.5 +23
SCHWAN
Bravo 1057J
2230218 | SCWN 57J | February 06, 2021 Act.
Adj.
CE
BW
WW
YW
MCE
Milk
BW
WW
83
749 +6.0 +2.3 +65 +110 +4.5 +23
SCHWAN
Bravo 1046J
PENDING | SCWN 46J | February 01, 2021 Act.
BW
Adj.
WW
CE
BW
WW
YW
MCE
Milk
SIRE
DAM
85 775 +6.0 +2.3 +65 +110 +4.5 +23 S A V HARVESTOR 0338 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4610 COLEMAN BRAVO 6313 S A V BLACKCAP MAY 5530 COLEMAN DONNA 714
2 4
Bravo 1057J
SCHWAN
Raindance 1062J
2230213 | SCWN 62J | February 10, 2021 Act.
BW
Adj.
WW
CE
BW
WW
YW
MCE
Milk
DAM
SIRE
84 761 +2.5 +3.4 +71 +123 +3.0 +25 S A V HARVESTOR 0338 COLEMAN CHARLO 0256 S A V BLACKCAP MAY 4610 S A V RAINDANCE 6848 S A V BLACKCAP MAY 5530 S A V BLACKCAP MAY 4136
Leading this years sale off with a square lineup of brothers that are sure to impress with loads of eye appeal, volume, muscle and a true herd bull look. When we had the opportunity to purchase SAV Blackcap May 4610 we knew owning a full sister in blood to SAV Cutting Edge would lead to great things, knowing her first son, Jassen Fully Charged 7076, commanded $66,000. Cutting Edge has raised some of the most sought after bulls in the industry. We feel Blackcap May 4610 is doing the same with this set of brothers. You be the judge.
Raindance 1062J
DAMS FULL BROTHER
4
MATERNAL SIBLING TO LOTS 1-4
MATERNAL SIBLING TO LOTS 1-4
1002J
2217066 | SCWN 2J | January 05, 2021 Act.
Adj.
CE
BW
BW
WW
80
797 +8.0 +1.8
WW
YW
MCE
Milk
+62 +110 +7.0
+25
S A V RENOVATION 6822 SCHWAN JOURNEYMAN 911G BROOKING ROSE 201
SIRE
LOT
Journeyman
COLEMAN BRAVO 6313 SCHWAN BESSIE HEIRESS 921G S A V BESSIE HEIRESS 4196
DAM
5
SCHWAN
SIRE OF LOT 5
Schwan Journeyman 1002J is a curve-bender heifer bull candidate, that has been a standout since birth. With his true angus head, stout muscle, smooth frontend and loads of maternal greatness in his pedigree. His dam is out of, SAV Bessie Heiress 4196, the high seller and our pick of the 2015 SAV sale. She stamps her progeny with pure power and dimension. We were fortunate enough to acquire a flush off the great Brooking Rose 201 cow and crossed her with SAV Renovation 6822. Schwan Journeyman 911G was the result, he will have a breeding impact on our herd for years to come. Schwan Journeyman 1002J’s first time dam hit it out of the park weaning him off at 914lbs. He truly is a great breeding piece. Recommended for heifers.
PATERNAL GRAND DAM OF LOT 5
MATERNAL GRAND DAM OF LOT 5
SIRE OF LOT 6
MATERNAL BROTHER TO LOT 6
2217067 | SCWN 8J January 06, 2021
Act.
SIRE
Sky High 1008J
Adj.
CE
BW
WW
YW
MCE
Milk
BW
WW
93
774 +3.0 +3.7 +58 +101 +4.0 +29
SOO LINE THOR 0095 SOO LINE K PRIDE 2053 SOO LINE K PRIDE 7057
DAM
6
SCHWAN
MUSGRAVE BIG SKY MUSGRAVE SKY HIGH 1535 FLAG QUEEN W 00649
Schwan Sky High 1008J is massive from the ground up with a superb muscle pattern and hoof quality. He has the true herd bull presence. His sire Musgrave Sky High 1535 is a stand out performance bull that uniquely combines stoutness, base width, and muscle with depth of fore rib, phenotype, and eye appeal second to none. His 11 year old dam has been known for weaning some of the heaviest calves each and every year. Schwan Sky High 1008J is the kind of bull that will work in anyone’s program and cover a lot of cows.
SIRE OF LOT 7
DAM OF LOT 7
Act.
SIRE
Prime Commodity 1027J
2217077 | SCWN 27J January 24, 2021
BW
WW
Adj.
CE
86
793
-1.0 +3.5 +60
BW
WW
YW
MCE
Milk
+97 +4.0 +23
YOUNG DALE XCLUSIVE 25X U2 ERICA 386Z U-2 ERICA 435X
DAM
7
SCHWAN
S A V HESSTON 2217 BROOKING PRIME COMMODITY 7019 BROOKING QUEEN 4029
OPPORTUNITY HERE! Schwan Prime Commodity 1027J is a true sale headliner. He expresses much of his sires, Brooking Prime Commodity 7019, traits with his easy fleshing ability, sound structure and pure performance. We choose Prime as our main herd sire, and are we ever glad we did. He has a perfect foot that he passes down and his females have perfect udders. 1027J’s dam was one of our selections out of the legendary U2 dispersal. You won’t want to miss having a look at this guy.
1007J
2226402 | SCWN 7J | January 06, 2021 Act.
Adj.
BW
WW
CE
BW
WW
YW
83
787 +6.5 +2.1
+53
+98 +6.5 +22
COLEMAN CHARLO 0256 COLEMAN BRAVO 6313 COLEMAN DONNA 714
SIRE
LOT
Bravo
S A V NET WORTH 4200 ROYAL BARDOLIER ERICA 29Y ROYAL BARDOLIER ERICA 10P
DAM
8
SCHWAN
SIRE OF LOT 8
MCE
Milk
A trio set of brothers have been at the top of the list by many that have visited the ranch. They are consistent with an expressive muscle pattern, sound structure and high performance. Their massive broody dam, Royal Bardolier Erica 29Y is one of our leading donors with an ideal udder and maternal power. She injects quality, muscle and performance into all of her progeny. Their sires are what we are building our herd around and have proven themselves across the country.
DAM OF LOTS 8-10
SIRE OF LOT 9
2230216 | SCWN 59J February 08, 2021
Act.
SIRE
Capitalist 1059J
Adj.
CE
BW
BW
WW
83
829 +4.5 +2.1
WW
YW
MCE
Milk
+58 +104 +7.0
+24
S A V NET WORTH 4200 ROYAL BARDOLIER ERICA 29Y ROYAL BARDOLIER ERICA 10P
DAM
9
SCHWAN
CONNEALY CAPITALIST 028 LD CAPITALIST 316 LD DIXIE ERICA 2053
SIRE OF LOT 10
Act.
SIRE
Raindance 1060J
2230215 | SCWN 60J February 09, 2021
Adj.
CE
BW
WW
BW
WW
88
732 +3.0 +3.3 +59
YW
MCE
Milk
+111 +5.0 +24
S A V NET WORTH 4200 ROYAL BARDOLIER ERICA 29Y ROYAL BARDOLIER ERICA 10P
DAM
10
SCHWAN
COLEMAN CHARLO 0256 S A V RAINDANCE 6848 S A V BLACKCAP MAY 4136
1014J
2226672 | SCWN 14J | January 09, 2021 Act.
BW
WW
Adj.
CE
BW
WW
YW
86
796
+7.5 +0.5
+41
+72 +10.0 +22
S A V BISMARCK 5682 BAR-E-L NATURAL LAW 52Y BAR-E-L MAGNOLIA 143K
SIRE
LOT
Natural Law
KBJ JACK BLACK 115R SOO LINE BEAUTY 7147 TLA BEAUTY 6R
DAM
11
SCHWAN
SIRE OF LOT 11
MCE
Milk
Schwan Natural Law 1014J is a high performance bull. 1014J was the highest weaning bull in the pen at 1000lbs. He is big framed, smooth made, sound with a stout hip. His dam was our pick of the donors at the U2 dispersal and is still in production at 15 years of age. She provides reliable calving ease and ample performance, making her the ultimate cow maker! With the success lately of the Natural Law and Beauty cow families the opportunities are endless for 1014J.
DAM OF LOTS 11-13
GRAND DAM OF LOTS 11-13
MATERNAL SIBLING OF LOT 12
2230233 | SCWN 42J January 30, 2021
SIRE
Bravo 1042J
Act.
Adj.
BW
WW
CE
BW
WW
YW
MCE
Milk
64
660 +13.0 -1.3
+41
+71 +10.5 +21
KBJ JACK BLACK 115R SOO LINE BEAUTY 7147 TLA BEAUTY 6R
DAM
12
SCHWAN
COLEMAN CHARLO 0256 COLEMAN BRAVO 6313 COLEMAN DONNA 714
Schwan Bravo 1042J is a calving ease bull that we find hard to fault. He exhibits his expressive muscle shape with style and holds his massive depth from his forerib thru to his flank. His faultless donor dam is one of the most attractive, big bodied black cows we own! She speaks calving ease as her progeny have averaged 73lbs at birth. When we crossed her with the easy fleshing king Colman Bravo 6313 it was a winning combination. Recommended for heifers.
FULL SISTER OF LOT 13
Act.
SIRE
Raindance 1010J
2226403 | SCWN 10J January 07, 2021
Adj.
BW
WW
CE
BW
WW
YW
MCE
Milk
89
645 +9.5 -0.2
+47
+85 +9.0 +23
KBJ JACK BLACK 115R SOO LINE BEAUTY 7147 TLA BEAUTY 6R
DAM
13
SCHWAN
COLEMAN CHARLO 0256 S A V RAINDANCE 6848 S A V BLACKCAP MAY 4136
Schwan Raindance 1010J is deep from end to end. His sire SAV Raindance is known to add body length, eye appeal and the maternal power of the great Blackcap May 4136. He has the type of pedigree that will make you mama cows that your neighbors will be jealous of. Recommended for larger heifers.
BROOKING PRIME COMMODITY 7019 We acquired Brooking Prime Commodity 7019 as our new herd sire in 2018. He has a unique combination of calving ease without sacrificing muscle, growth and capacity. He has a perfect Angus head, great front and with a perfect foot. Prime has exceed our expectations and is admired by many visitors. His daughters are calving now and setting up to be perfect uttered, calving ease, sound and great mothers.
SIRE
Prime Commodity 1030J
2217079 | SCWN 30J
Act.
BW
Adj.
WW
CE
BW
WW
YW
January 24, 2021
75
792
+7.0
+1.7
+61
+101 +12.0 +23
MCE
Milk
BROOKING BANK NOTE 4040 SCHWAN MISS EULA 805F NORSEMAN EULA 31’09
DAM
14
SCHWAN
S A V HESSTON 2217 BROOKING PRIME COMMODITY 7019 BROOKING QUEEN 4029
Just like his sire Schwan 1030J is a calving ease phenotype that with not sacrificing performance. He was born at a modest 75lbs and excelled to weaned off at 903lbs. This is exactly what the cattle industry strives for. His grandam Norseman Eula 31’09 is our all time high income cow with 10 direct daughters retained in the herd and 9 sons working in some of the most respected herds around. Plus the influence of Brooking Bank Note 4040 in his pedigree. How can you go wrong with 1030J. Recommended for heifers.
GRAND SIRE OF LOT 15
2217085 | SCWN 39J
Act.
January 29, 2021
BW
WW
Adj.
84
761
CE
SIRE
Prime Commodity 1039J
BW
WW
YW
MCE
Milk
+5.0 +2.1
+57
+99
+7.0
+24
S A V RENOVATION 6822 SCHWAN MISS BLACKCAP 826F SCHWAN BLACKCAP 17A
DAM
15
SCHWAN
S A V HESSTON 2217 BROOKING PRIME COMMODITY 7019 BROOKING QUEEN 4029
Schwan Prime 1039J is a perfect example of what you can expect from Brooking Prime Commodity 7019. A powerful calving ease individual with performance. He has massive depth of rib, excellent scrotal development and sound movement. His grandsire is the great SAV Renovation 6822 that is know for easy fleshing ability and outstanding females. Recommended for heifers.
16 Bank Note SCHWAN
1003J
2217109 | TYS 3J | January 04, 2021 Act.
Adj.
BW
WW
MCE
Milk
79
705 -0.5 +3.9 +62 +108 +7.5
CE
BW
WW
+19
17 Bank Note
YW
SCHWAN
1004J
2217110 | TYS 4J | January 04, 2021 Act.
Adj.
MCE
Milk
741 -0.5 +3.9 +62 +108 +7.5 CONNEALY EARNAN 076E BROOKING BANK NOTE 4040 E A ROSE 918 S A V REVIVAL 4384 SCHWAN MYSTICAL DENSITY 729E SCHWAN MYSTICAL DENSITY 2Z
+19
BW
CE
BW
WW
YW
SIRE
83
WW
DAM
17 Lot 16 & 17 are performance bulls with thickness, muscle, bone and power. They are backed by the $125,000 Brooking Bank Note 4040; who produces both outstanding bulls and females. Their dam is a typical Density female with an angular make, great udder and style. These are the kind of bulls that bring top price at the auction mart and you will want to keep every female out of.
SIRE OF LOTS 16 & 17
SIRE OF LOT 18
Act.
Adj.
SIRE
Hundred Proof 1067J
2217094 | SCWN 67J February 12, 2021
BW
WW
CE
BW
WW
YW
MCE
Milk
83
796 +7.0
+1.3
+53
+92 +5.0 +23
S TITLEST 1145 SCHWAN MISS DENSITY 704E SCHWAN MISS DENSITY 514C
DAM
18
SCHWAN
COLBURN PRIMO 5153 SCHWAN HUNDRED PROOF 801F BROOKING BLACKCAP 5018
Schwan Hundred Proof 1067J is clean in his lines, expressive in his muscle shape with a very attractive front end. His moderate Titlest X Density dam has been a real good producer for us. His sire is a bull we raised that fits the part of a herdsire. It won’t be hard to find this bull come sale day.
19 Journeyman SCHWAN
1020J
2217074 | SCWN 20J | January 16, 2021 Act.
Adj.
BW
CE
BW
WW
YW
MCE
Milk
709 +13.0 -1.3 +44 +79 +11.0 +26 S A V RENOVATION 6822 SCHWAN JOURNEYMAN 911G BROOKING ROSE 201 BROOKING PRIME COMMODITY 7019 SCHWAN MISS ERICA 927G SOO LINE ERICA 2078
DAM
SIRE
65
WW
Schwan Journeyman 1020J is a sure bet heifer bull with lots of body and an impressive look. This first calf heifer out did herself and demonstrates what the Brooking Prime Commodity females can produce. If you enjoy sleep this is the bull for you. Recommended for heifers. BROTHER TO DAM OF LOT 19
20 Rainfall SCHWAN
1061J
2217120 | TYS 61J | February 10, 2021 Act.
Adj.
BW
CE
BW
WW
YW
MCE
Milk
761 +1.0 +2.4 +63 +116 +3.0 +26 COLEMAN CHARLO 0256 S A V RAINFALL 6846 S A V BLACKCAP MAY 4136 S A V RENOWN 3439 JL BALLOT 6018 JL BALLOT 2173
DAM
SIRE
88
WW
DAM OF LOT 20
Schwan Rainfall 1061J is a sound, attractive, long bodied, clean fronted bull with a presence. His sire SAV Rainfall 6846 is know to bring maternal strength and performance together foundational elements to build upon. His dam is a Renown female that are known to add pounds in their calf crops weaning this bull off at 850lbs. 1061J is definitely worth a look sale day.
21 Blackhawk SCHWAN
1068J
2217122 | TYS 68J | February 14, 2021 Act.
Adj.
BW
CE
BW
WW
YW
MCE
Milk
800 +5.0 +1.7 +72 +130 +8.0 +22 CONNEALY ARMORY CONNEALY BLACKHAWK 6198 PRECIOUS OF CONANGA 380X S A V RENOWN 3439 JL ERICA 6035 JL ERICA 8105
DAM
SIRE
82
WW
DAM OF LOT 21
Connealy Blackhawk 6198 is one of the breed’s most elite growth sires while keeping the birth weight in check. 1068J replicates exactly that; he was born at 82lbs and weaned at 880lbs. His dam is another Renown daughter that is functional and eye appealing. 1068J will sire scalecrushing feeder cattle and high-quality, maternal, strong daughters.
22
SCHWAN
Hundred Proof 1056J
2230217 | SCWN 56J | February 06, 2021 Act.
BW
Adj.
WW
CE
BW
WW
YW
MCE
Milk
Schwan Hundred Proof 1056J is stout and hairy with a cow family to compliment any herd. His 11 year old dam is a good looking highly productive cow. His grandam is one of our herdleading donors and his great-grandam is a current donor at Brooking Angus Ranch.
23
SCHWAN
Prime Commodity 1080J
GRAND DAM OF LOT 22
SIRE
DAM
89 715 +0.0 +3.0 +36 +61 +3.0 +21 CUDLOBE PAYWEIGHT 46U COLBURN PRIMO 5153 SCHWAN HUNDRED PROOF 801F FOXTAIL ESTON ANNETTE 33Y BLUE RIDGE ESTON ANNETTE 33S BROOKING BLACKCAP 5018
2217102 | SCWN 80J | February 28, 2021 Act.
BW
Adj.
WW
CE
BW
WW
YW
MCE
Milk
Schwan Prime Commodity 1080J is one of the youngest bulls in the offering, impressively still weaning off with the rest of the bulls at 820lbs. He resembles his maternal brother Schwan Currency 711E that a leading herdsire at Waldner Land and Cattle. A definite pound maker here! Recommended for heifers.
24
SCHWAN
Renown 1081J
MAT. BROTHER OF LOT 23
SIRE
DAM
83 789 +9.0 +0.9 +47 +81 +12.0 +28 BAR-E-L THOR 6T S A V HESSTON 2217 BROOKING PRIME COMMODITY 7019 SOO LINE ERICA 2078 SOO LINE ERICA 8141 BROOKING QUEEN 4029
2217118 | TYS 81J | February 28, 2021 Act.
BW
Adj.
WW
CE
BW
WW
YW
MCE
Milk
SIRE
DAM
80 741 +3.0 +1.6 +51 +93 +4.0 +23 JL KELLY 2232 RITO 707 OF IDEAL 3407 7075 JL LADY 5196 S A V RENOWN 3439 JL LADY 0116 S A V BLACKCAP MAY 4136
25
SCHWAN
Prime Commodity 1082J
DAM OF LOT 24
Schwan Renown 1081J is a power-house, impressive individual with a stacked pedigree. His picture perfect dam was our pick of the cows from the Johnson dispersal.
2234314 | SCWN 82J | March 01, 2021 Act.
BW
Adj.
WW
BW
WW
YW
MCE
Milk
DAM
+2.0 +3.2 +59 +100 +7.0 +23 MC CUMBER FORTUNATE 239 BROOKING PRIME COMMODITY 7019 AW ELBA 84C AWH ELBA 28X BROOKING QUEEN 4029
SIRE
88 821 S A V HESSTON 2217
CE
DAM OF LOT 25
Schwan Prime Commodity 1082J is a March 1st born bull that is sure to impress. He has all the great Prime Commodity traits of excellent feet, muscle, growth and capacity.
RETURN UNDELIVERABLE MAIL TO
RR4 SITE 7 BOX 28 OLDS, AB T4H 1T8
DIRECTIONS TO SCHWAN ANGUS RANCH -The Ranch is located just off the Trans-Canada No. 1 Highway. -Go 1 mile east of Waldeck, SK - on the North side. -A Schwan Angus Ranch sign is visible from the highway