Bohemia Crystal Australia: Crystal Tableware

AboutBohemiaCrystal ContactInformation

In the year 1676, glassmaker George Ravenscroft Esquire discovered that by combining lead oxide to the already known required glass making composition, a more brilliant, soft and sparkling glass could be produced which lent itself to further processes, including cutting, engraving, decorating and etching.

Since that time, people around the world have come to appreciate the beauty of finely cut crystal From hanging chandeliers to flower vases to crystal figurines and sculptures, crystal is the perfect medium to add beauty and grace to any decor Crystal is a beautiful keepsake and brings elegance to any surrounds.

You have invested your time, heart and money to find the perfect pieces to accent your home and complement your lifestyle and please be sure to take great care when cleaning and storing your pieces

A trademarked Bohemia Crystal product is your guarantee of quality and craftsmanship Bohemia products are recognised worldwide as leaders in high quality crystal and glassware and the Bohemia brand represents affordable luxury, quality, sophistication and elegance. Our

distinctive lines include 24% lead crystal, lead crystal, crystalline and glass ranges including stemware, tumblers, vases, bowls and giftware which are designed to enhance any setting

The constant dialogue between artist and industry ensures the continued enhancement of designs and the production of new ranges of Bohemia Crystal pure and simple in style, yet both generous and impressive in composition, while demonstrating a uniqueness of shape in every suite.

The Bohemia Crystal suites contain finely crafted pieces which as individual pieces, or as part of a set, will transform any space into something spectacular the decision to buy Bohemia is crystal clear

Head Office

Phone Fax

Postal Address

Street Address

Email

Website

+612 9638 0533

+612 9638 0511

35 Antoine Street

Rydalmere NSW 2116

sales@bohemiacrystal com au

www bohemiacrystal com au

Bohemia Crystal will move to Thornleigh in mid 2024

A/35A Sefton Road, Thornleigh NSW 2120

How to order: via Bohemia Crystal website

You need to be a registered wholesale customer

All items are visible to the public but prices are not visible unless you are logged in. Please contact your Sales Representative or email us directly at sales@bohemiacyrstal com au to register.

Once registered, simply enter your email address and password at the top of the home page and click on the login button

www.bohemiacrystal.com.au

via Fieldfolio

To order via Fieldfolio, you will need a wholesale account at Fieldfolio and to be approved by us to view pricing. All items are visible to the public but prices are not visible.

Please contact your Sales Representative or email us directly at sales@bohemiacyrstal.com.au to receive an invitation or go to www.fieldfolio.com to register an account After registering, search for the Bohemia Glass catalogue and request pricing access.

If you have any enquiries, please contact us on 02 9638 0533 and our customer service team will be happy to assist you

www.fieldfolio.com

"An investment in Bohemia Crystal is one which will continue to delight for years to come!"

Crystal Tableware

Antique

C39501‐250BWL

252 x 252 x 230 mm

C39501‐305VAS

205 x 205 x 307 mm

Bowl 40cm

C59401‐400BWL

399 x 399 x 140 mm

Bowl 32cm

C59401‐320BOW

319 x 319 x 210 mm

Barley Twist

SV99V75‐255BV

SV99V75‐305BV

Ballet

Vase 33cm

C59401‐330VAS

220 x 220 x 330 mm

Bowl 24 5cm

C59401‐245BWL

246 x 246 x 90 mm

Vase 25 5cm

Vase 30 5cm

Footed Bowl 25cm

Footed Vase 30.5cm

Bowl 33cm C65955‐330BWL

Bromelias

Footed Bowl 33cm C65955‐330FBW 328

Butterfly

Footed Vase 39cm C65955‐390FVS 168

Butter

Daisy

Basket 20 5cm

C14134‐205BSK

169 x 135 x 195 mm

Casablanca

Footed Vase 39cm

SV99V87‐390FVS

143 x 143 x 389 mm

Vase 27cm

C60510‐270VAS

122 x 122 x 267 mm

Bowl 11 5cm

C06600‐116BWL

118 x 118 x 56 mm

Diamond

Bud Vase 12cm

C14100‐120VAS

60 x 60 x 120 mm

Photoframe 9 5cm

C14100‐094FRA

76 x 30 x 95 mm

Ring Stand 9 5cm

C14100‐095HOD

95 x 95 x 65 mm

Oil & Vinegar Set 2pc

Cov Box 9 5cm

C14100‐096BOX

96 x 96 x 96 mm

Salt & Pepper Set 2pc

Photoframe 11 5cm

C14100‐114FRA

89 x 30 x 114 mm

Sugar Set 3pc

C14100‐004SET

1 x Tray 19cm

1 x Covered Box 9 5cm

1 x Creamer 120ml

Tray 30 5cm

C14100‐305TRY

302 x 226 x 18 mm

Candlestick 9cm

C14100‐090CAN

82 x 82 x 100 mm

r 17cm

2NAP 5 mm

Bowl 33cm SV99U83‐330BWL

Plate 32cm SV99U83‐320PLT

Bowl 33cm C61024‐330BWL

Vase 30 5cm C61024‐305VAS

Bowl 25cm C61024‐250BWL

Bowl 25cm SV99M87‐250BWL

Bowl 33cm SV99M87‐330BWL

Vase 35 5cm SV99M87‐355VAS

C69000‐190PLT

191 x 191 x 28 mm

C69000‐330FPL

331 x 331 x 144 mm

Ikaros

C69000‐330BWL

C69000‐265BWL

266 x 266 x 130 mm

C69000‐265FBW

266 x 266 x 233 mm

Lunar

C00410‐330BWL

C00410‐280VAS

Macquarie

C67411‐400PLT

Ftd Plate 33cm

Bowl 26 5cm

Plate 19cm

Ftd Bowl 26 5cm

Bowl 33cm

Ftd Bowl 33cm

Bowl 33cm

Vase 28cm

Plate 40cm

Neptune

Nova - Lyra

228 x 228 x 122 mm

220 x 220 x 100 mm

103 x 103 x 198 mm

Nova - Miranda

149 x 149 x 250 mm

127 x 127 x 247 mm

220 x 220 x 100 mm

Bowl 22cm

SV99002‐220BWL

Vase 20cm

SV99002‐200BV

Vase 25cm

SV99018‐250BV

Vase 25cm

SV99018‐250VAS

Bowl 22cm

SV99018‐220BWL

Bowl 25 5cm

SV99S39‐255BWL

Vase

Nova - Orion

Vase

Vase

Vase

Nova - Perseus

Vase

Vase

Vase

Nova - Pinwheel

Nova - Vega

Oasis

Patriot

Bowl

Cov

Bowl 12 5cm

C47610‐125BWL

Bowl 18cm

Vase 33cm

Bowl 33cm C47610‐330BWL

Vase

Vase

Pinwheel

Plain

Bowl 30cm

SV99K68‐300BWL

Vase 28cm

SV99K68‐280VAS

Bowl 13 5cm

C26080‐135BWL

Plate 30cm

C49611‐300PLT

Bowl 20 5cm

C22607‐205BWL

Bowl

Candlestick

C58810‐205CAN

Regency

C32311‐375BOW

C32311‐360VAS

Samurai

Bowl

C22615‐290BWL

C03055‐230BOW

230 x 230 x 100 mm

Sheffield

C03055‐230FBW

230 x 230 x 182 mm

C03055‐205BV

80 x 80 x 205 mm

C52820‐175BOW

170 x 170 x 145 mm

C03055‐205TRU

100 x 100 x 205 mm

C52820‐270FBW

267 x 267 x 245 mm

C03055‐205VAS

100 x 100 x 205 mm

Vase 30.5cm

C03055‐305BV

Vase 30.5cm

C03055‐305VAS

Vase 25.5cm

C03055‐255BV

Vase 25.5cm

C03055‐255VAS

Bud Vase 20 5cm

Ftd Bowl 23cm

Bowl 23cm

Bud Vase 20 5cm

Bud Vase 20 5cm

Rose Bowl 17 5cm

Ftd Bowl 27cm

Soho

Triangle

Wave

Crystal Fancies Crystal Fancies

Cat 6 5cm

C58900‐066FIG

44 x 32 x 67 mm

Animal Figurines

Frog 8cm

C58910‐078FIG

76 x 66 x 65 mm

Cat 9cm

C58900‐090FIG

45 x 63 x 90 mm

Squirrel 8 5cm

C58900‐086FIG

86 x 45 x 80 mm

ear 7cm 900‐068FIG

41 x 70 mm

Rabbit 10cm C58910‐102FIG

62 x 62 x 95 mm

Elephant 9cm

C58900‐090ELE

67 x 30 x 83 mm

Dog 13.5cm

C58900‐136FIG

133 x 53 x 108 mm

Turtle 10cm C58900‐100FIG

101 x 60 x 64 mm

Rooster 12cm

C69730‐120FIG

101 x 40 x 120 mm

Animal Boxes & Bowls

145 x 100 x 158 mm

264

215 x 175 x 193 mm

313

165 x

120

116

282

Rooster Co C69730

ney Pot 12cm 9710‐118POT

Swan Bowl 33cm C69734‐330BWL

mm

Turkey Bowl 31 5cm C69731‐315TBW

Hen Cov Box 21 5cm C69700‐215BOX

Honey Bear 15cm C69710‐150BEA

Swan Bowl 11 5cm C00001‐114BWL

Turtle Cov Box 12cm C67200‐120BOX

Turtle Cov Box 26 5cm C69711‐265BOX

Gift Boxes

Egg Box 14cm

C25310‐140BOX

Pumpkin Box 18cm

C68731‐180BOX

Present Box 7cm

C69070‐072BOX

Present Box 11 5cm

C69070‐115BOX

Candle holders

Candlestick 20 5cm

C99977‐205CAN

Empery

Candlestick 25cm

C99977‐250CAN

Candlestick 30cm

C99977‐300CAN

Candlestick 25 5cm C58810‐255CAN02

80 x 80 x 255 mm

Roxana Victoria

Candlestick 20 5cm C58810‐205CAN

93 x 93 x 205 mm

Prince

Candlestick 9cm

C14100‐090CAN

82 x 82 x 100 mm

Diamond

Clam Votive 9cm

C68700‐090VOT

92 x 60 x 25 mm

Candlestick 15 5cm C48600‐155CAN

67 x 67 x 155 mm

Candlestick 22 5cm

C60311‐225CAN

226 x 67 x 123 mm

Votive 8 5cm

C63800‐086CAN

86 x 86 x 56 mm

Centerpieces

Candelabra (5 arm) 42cm C32312‐420CAN5 400

Flower Holder

194 x 194 x 450 mm

194 x 194 x 551 mm

Ftd Jar 45cm

C67410‐450JAR

Tulip

Ftd Jar 55cm

C54110‐550JAR

Table Accessories

Napkin Holder 17cm

C14100‐172NAP

173 x 57 x 105 mm

Diamond

Oil & Vinegar

C60500‐010OV

73 x 73 x 212 mm Diamond

Napkin Holder 14 5cm

C69732‐144NAP

132 x 67 x 145 mm

Salt & Pepper

C60500‐155SP

73 x 73 x 188 mm

Diamond

Trays, Gondols & divided platters

1 Section Gondol 36cm C99F15‐360DIV1

2 Section Gondol 36cm C99F15‐360DIV2

3 Section Gondol 36cm C99F15‐360DIV3

Tray 30 5cm

C14100‐305TRY

302 x 226 x 18 mm

Diamond

C00000‐195SLP

203 x 76 x 130 mm

344 x 156 x 55 mm

263

Bon Bon Bowl 34 5cm

C59000‐345BOW

Divided Tray 35cm

C05350‐350DIV4

x 263 x 55 mm

Glass Slipper 19 5cm

Clockstand 16cm

C57400‐160CLK

124 x 34 x 160 mm

Clockstand 30 5cm

C67410‐305CLK

144 x 61 x 308 mm

Tulip

Clockstand 19cm

C62400‐190CLK

185 x 35 x 110 mm

Religi

Cross 17.5cm

C99734‐175CRO

103 x 59 x 176 mm

Cross 17.5cm

C99735‐175CRO

103 x 59 x 176 mm

Cross 27cm

C55612‐270CRO

182 x 76 x 273 mm

Cross 21 5cm

C55611‐215CRO

112 x 86 x 218 mm

Cross 19cm

C55614‐190CRO

114 x 37 x 190 mm

Glassware Terms

BLANK

The Plain undecorated piece of glassware or crystal which will be further processed to be decorated, engraved, cut and polished

BLOWN GLASS

Glass forced into shape by air‐pressure, either by mouth blowing or machine blowing This can be done with or without the use of a mould

CRYSTAL

A much abused term which in the trade, simply refers to a clear colourless glass The general materials used to produce crystal are fine silica sand, potash, and cullet (broken pieces of glass which are essential for the batch mixture) Other materials can be added to the basic batch mixture, such as oxides, i e , lead oxide, gold oxide, barium etc

CRYSTALLITE

This is glassware which achieves the brilliance similar to lead crystal through the use of alternative minerals It allows the glass to be clearer and more brilliant as well as allow some forms of cutting and etching Crystallite does not have a lead content

LEAD CRYSTAL

When lead oxide is added to the basic glass mixture, " lead crystal" is produced The amount of lead oxide added, determines the classification of the crystal, as well as the strength and malleability of the crystal It also enhances the brilliance and clarity of the glass Semi‐lead crystal (crystalline) contains approximately 8‐10% lead oxide, while the term "full lead crystal" is generally conceded to contain a minimum of 24% lead oxide Lead oxide was initially introduced into crystal by the English approximately 250 years ago, due to the fact that it has a low melting temperature (1000‐2000 degrees Celcius) and it also adds brilliance to the product when cut

It should also be noted that the most important reason using lead oxide, is to soften the glass and, therefore, facilitate cutting and engraving on the item as a means of decoration. There are obviously disadvantages of having a softer glass product, i e it is more unstable during temperature changes; if softer, then it tends to chip or scratch much more easily

BARIUM GLASS

When barium oxide is added to the basic glass mixture, the result is a product of superior clarity, strength and resiliency Barium glass is primarily used in the production of those stemware lines which have a long, slender stem, or relatively thin‐wall bowls

CUTTING, ENGRAVING AND ETCHING

Cutting, engraving or etching on glass or crystal are three completely separate techniques of decorating glassware The easiest way to distinguish between the three techniques is that cutting is a "wet process", while engraving and etching are relatively "dry processes"

A diamond‐carborundum wheel is used for cutting glass crystal and a continuous stream of water during the cutting process ensures the tiny glass particles are removed Engraving is done generally with the use of a small copper wheel which produces a "shallow cutting" into the surface of the product A small amount of abrasive fluid (not water) is used in order for the wheel to move more smoothly over the surface and scratch the design into the piece Etching can be done with a laser or acid process

COLOURED CRYSTAL

Colour is introduced into the glass by the addition of various oxides to the basic batch mixture Gold oxide (as well as chrome oxide) is used to produce the ruby colour, this is the reason why ruby glass is generally more expensive Iron oxide produces a

green colour, cobalt oxide produces blue glass and the addition of uranium oxide will produce an amber or yellow colour It should be noted that generally, colour is found in non‐lead crystal products, but may also be used in glass which covers full lead crystal

MOULDS

Both wooden and cast iron moulds are used in the production of crystal/glass products Although, the wooden moulds are produced from hardwoods (Cherry and Beechwood), they must be replaced more often as they burn‐out after time despite being immersed in water.

PRESSED AND OVER CUT

This refers to an item, generally produced in lead crystal, that has had initial base cuts pressed using a mould

The piece, however, must be finished with fine hand‐cutting by a master cutter in the same manner as a completely mouth blown item

PANTOGRAPH

This is a technique in which a clear glass is dipped and covered in a mixture of paraffin and bees wax Then the glass is placed on a machine which has four needles surrounding the glass

An operator traces a stencil which is hooked to the machine and wherever the operator traced, so too, do the four needles and thus they remove the wax leaving a design The glass is then taken and placed in an acid solution for anywhere from 7 to 40 minutes depending on the size of the piece and concentration In this process only the areas uncovered by wax are eaten away (the design area) and the wax is removed later by hot water to be reused

GUILLOCHE

This is an identical procedure to pantograph, but there is only one needle used producing simple geometric patterns which are continuous

Care for your Crystal

Full lead crystal is "softer' than regular glass, and it will scratch, so it should be stored where it will not touch other pieces. We recommend that you protect your investment with the proper care. Taking the below precautions is worth it!

● Do not store glasses upside down as this may cause stress to the rim, which is delicate and could create stress cracks and chips

● Carry your pieces one at a time, never in groups Hold the stem of your glasses when moving and using them

● Wash your Bohemia Crystal in warm water with a mild detergent, and rinse with warm water

FAQ

Is it normal for high quality crystal products to contain flaws?

The creation of perfect unflawed crystal can only be achieved in assembly line products When the manufacturing depends on age old methods combined with the skill and artistry of individual craftsmen there can be slight variations in crystal products but this is actually a confirmation of the fine crafting of the product and not an indication of poor craftsmanship

Are bubbles or seeds fault in the glass?

Bubbles or seeds are often characteristics of handmade glass and crystal Gases form the bubble when chemicals are united in the fusing or melting of the raw ingredients As long as they are not on the rim or have broken through the surface, they do not affect the quality or the beauty of the glass

Are lines in crystal a flaw?

A line or "cord" is an almost invisible difference in density in the glass, which occurs during the fusing of the molten crystal It is the natural outcome of the hand‐making process and is not considered a flaw Although it is visible when the glass is empty because it refracts the light, once the glass is filled the light is refracted at a different angle and it becomes invisible

● Changes in temperature, such as going from very hot to cold could affect the crystal, and in some cases cause clouding or even cracking

● Dry with a soft clean lint free cloth or paper towels and never use anything abrasive on the piece

Is it advisable to store spirits in decanters?

Decanters are not storage vessels, they are intended for 'decanting' only in preparation of serving Over time alcohol stored in a crystal decanter will strip the crystal surface, resulting in the crystal appearing 'cloudy'

How can I remove stains from a crystal decanter or vase?

It is very easy to remove stains from a crystal decanter or vase by combining a handful of uncooked rice in a solution of lemon juice or vinegar and warm water and swirling the mixture around to remove residue For tougher stains we suggest trying warm water with a denture‐cleaning tablet, allowing it to soak before being thoroughly rinsed

Choosing the right glass

High Alcohol Content/ Hard Liquor

A glass that is a smaller size is recommended to allow the alcohol to be sipped gradually

Major Glass Shapes and Uses

► Liqueur Glass

The small shape is designed for the appreciation of the taste of straight liqueurs Also used for Aperitifs and Sakes

► Pilsner Glass

A traditional glass for serving beer as it enhances aromatic volatiles, showcases the appearance and allows room for the foamy head to sit atop the beer

► Wine Glass

Various shapes are available to compliment different genres of wine Generally, red wine works well with larger glasses and white wine works well with a smaller sized glass

► Goblet

A medium to large stemmed glass mainly for serving water A typical goblet has a volume between 240ml and 360ml Goblet's can also be used for serving beer or juice

Carbonated/Sparkling Drinks

Tall, more narrow stemware is preferred as it enables the bubbles to travel mildly and aesthetically

An exception is beer, which is normally served in a large glass such as a beer mug

► Sherry Glass

Sherry is a spanish fortified wine that is blended with brandy

Typical ABV: 16%‐ 20%

Small stemware of around 75ml is a popular choice

► Champagne Saucer

A shallow, broad bowled champagne saucer is commoly used at parties and wedding receptions It can also be used for soft drinks and certain cocktails

► Old Fashioned Tumbl

A short cylindrical tumbler used for serving whisky and other short drinks with ice cubes "on the rocks"

► Mug

Large beer mugs, as the name suggests, are traditionally used for serving beer Smaller glass mugs are used for coffee, tea and are perfect for shochu as well

Alcohol with a Featured Aroma and Taste

For alcohol with a distinctive aroma, such as wine, a rounder bowl and a slightly narrowed mouth is desired which allows the flavour to keep longer in the glass

► Cocktail Glass

A standard cocktail glass has a cone shaped bowl Many adventurous designs and sizes are also available to accommodate the ever expanding cocktail repertoire

► Champagne Flute

Champagne flutes are characterised by a long stem with a tall, narrow bowl on top The narrow design allows the bubbles to travel aesthetically, giving a pleasant appeal

► Brandy Glass

The large tulip‐shaped glass with a slightly narrowed mouth is designed to keep the aroma of the spirit Serving volume is 30ml for maximum enjoyment

► High Ball Tumbler

Tumblers are the most common form of glass drinkware They can be used for all genres of beverages Size ranges from 180ml to over 300ml

Wine glass guide

► White Wine Glass

White wine is generally served cold. Compared with a red wine glass, white wine glasses are usually smaller This allows the wine to be chilled for longer, to remain crisp and clean in flavour and to keep the aroma from escaping

► Bordeaux Glass

Glasses with a tall and broad bowl are usually chosen to bring out the rich, tannin and dense aroma of Bordeaux wine, the prestigious aged wine originated from the French region of the same name

► Tasting Glass

A tasting glass is used for tasting wine, whisky and brandy. The ISO (International Organisation for Standard‐isation) has a specific standard (ISO 3591) for winetasting glasses These glasses must adhere to specific guidelines with glass shape, size and lead content.

► Red Wine Glass

Red wine is very diverse and the characteristics of each type of red wine are subtly different For red wines with a complex taste and aroma, wine glasses with a bigger bowl are used in order to bring out the flavour

► Burgundy Glass

This glass style is designed to bring out the supple and elegant taste of Burgundy wine Like Bordeaux, this region specific French wine is prestigious The wide, broad shape of the glass is designed to accumulate the fruity aroma in the bowl and accentuate the scent and tartness of the wine.

► Champagne Glass

Champagne flutes are characterised by a long stem with a tall narrow bowl on top The flute design allows the bubbles to travel aesthetically, giving a pleasant visual appeal Shallow broad bowled champagne saucers are another common glass that is popular for parties and weddings

Tips for washing glassware

Read the diswasher manual carefully

Special precautions and way of operation vary with all manufacturers and dishwasher models. Read the operation manual that comes with each dishwasher carefully Consult the manufacturer's customer center if you should require further information

Chipped or scratched glassware

Chipped and scratched glassware is prone to breakage by physical and thermal shock

Do not wash lead crystal glassware in a dishwasher

Thermal shock (i.e. abrupt temperature change) and alkaline dish soap from the dishwasher could cause the lead crystal to break or corrode (become cloudy) Do not wash lead crystal in a dishwasher at any time if you wish to maintain the lustre of the product

Choose a dishwasher with a gradual temperature change function

Choose a dishwasher model that comes with a gradual temperature change function that protects glassware from a dramatic rise or drop in heat Avoid rinsing warm glassware with cold water.

Do not wash glassware that has metallic embossing or lustering in a dishwasher

Washing glassware with gold/platinum colour embossing or lustering might lead to discolouring of the print

Cool down the glassware before re‐using

Do not use the glassware while it is still warm after washing Abrupt temperature change (especially from high to low temperatures, such as adding ice to a warm glass), may cause the glass to break Wait until the glassware reaches room temperature

Please note: glassware retains the best brilliance if hand washed.

Visual merchandising

Visual merchandising is arranging merchandise assortments and creating visual displays within a store to improve the presentation and layout and to increase traffic and sales Visual impact is a huge component of retail merchandising and customers entering a store are greatly influenced by the visual information they gather in the first split second In today's ultra competitive market place it is of paramount importance that merchandisers understand the basics of visual merchandising

Display sale products in a creative way

When Building a product display, look for products that are natural add‐ons to the main product featured

Use accent lighting to feature products

Customers are drawn to light Lighting can make products shine and bring colours to life and accent lighting creates visual interest for shoppers, and places products in their sights

Change displays regularly

Customers want to see new and different products There is an aspect of entertainment and education that customers appreciate when the store changes its displays

Colour matters

Colour can demand a shopper's attention, evoke emotion and influence decisions

Merchandising themes

Consider grouping themed products together for powerful visual messages Theme merchandising is a good way to communicate seasonal activities or other information and themes connect customers to projects or activities.

Product Positioning

Analyse the current customer traffic flow of your store and think of ways to encourage customers to look at products, with their attention focused where you would like it to be Ensure that your best‐selling products are given the most favourable display areas in your store ensuring your "hotspots" take full advantage of new products and display the newest and most colourful items in these spots, as they will command the attention of shoppers

Products should be organised in groupings; by item type, colour, or any other logical characteristic Placing coordinating or complementary items near each other makes them more visible to the customer and makes shopping easier. Customers are prepared to hunt for high demand items, so position them in less valuable spaces

Graphics and Signage

Signs can be used to educate customers about products for sale, announce special promotions or to direct traffic flow through your store

A significant percentage of sales are generated by in‐store signage, displays and events; its impact far outweighs any other type of promotional or marketing campaign

Signage is the "silent salesperson" for the retailer and must communicate your store image

Professionalism is everything in your store and the same holds true with your signage

Avoid handwritten signs at all costs Make your signs short and sweet as you have five seconds or less to tell the customer what you want them to know Only display positive signs about your policies.

Seducing the Senses

The experience of visiting a store should be comfortable, rich and have impact. Whether it is music, product displays, lighting or climate control, everything in the store can impact the customer's shopping experience

Visual Balance

It is important to remember that strong displays have visual balance. Dark colours appear heavier than light ones and large objects appear heavier than small ones Position larger, darker items near the bottom of a display, with lighter items at the top to avoid a top heavy appearance Placing too many items or heavy looking items on one side will also make your display appear unbalanced Ensure that there is a left to right balance emanating from the focal point of the display

Cross­Mix Merchandising

Displaying a variety of seemingly unrelated products together can create a comprehensive visual story. This type of merchandising communicates breadth of product and educates the customer about merchandise they may be unaware that you carry

Cross‐mixing merchandise within your store can promote the look of a certain lifestyle for customers to buy into It encourages customers to visualise how they would use an item and helps to confirm their decision to purchase an item. You can use larger items within your product lines as props for smaller items, and showcase impulse products with demand items.

Be sure to place displays featuring cross‐mixed products in high traffic areas Keep cross‐mixed visual merchandising displays sharp and to the point, as the average customer views a merchandise display for just two seconds!

Assess All Angles

After you have completed your dispay, step back and look at it from a variety of angles. Try to view it as a customer would Remember that very few people will see it standing directly in front of it as most displays are approached from the side and seen from an angle

Observe the direction from which most customers approach the display and make sure that the best view of the display is the one that most people will see

Ask yourself the following questions

• Are your feature products appropriately placed?

• Do you need to angle the display to the customer's viewpoint?

• Is signage visible and clear?

• Does the arrangement appear balanced?

• Does the display interest and attract the customer or does it overwhelm and confuse them?

• Is the display bland and unremarkable?

Bear in mind that ultimately the final barometer of a display's worthiness is its ability to sell Bohemia Crystal products

Additional Merchandising Tips and Checklist

• To give yourself a more hands‐on sense of how to display products, while you are shopping, pay attention to the variety of approaches taken by other stores

• Are all senses appropriately stimulated?

• Is lighting effective?

• Is all signage clear and professional?

• Is merchandise presentation logically ordered and appealing?

• Are high‐margin products placed in high profile locations?

• Are opportunities for add‐on/impulse purchases maximised?

• Are displays appropriate for your target customers?

• Overall, is the store appearance professional?