A Hub for Collaboration

Midmark’s Experience Center brings together vendor, distributor and end user to map out physician office design and function

Since February 2021, Midmark’s 21,000-square-foot Experience Center in Versailles, Ohio, has become a place for customers to “learn about operational and clinical workflows and – combined with healthcare technologies – design their own best practices,” says Kurt Forsthoefel, Midmark’s director of medical marketing.

This spring, Repertoire asked Midmark executives to talk about the Experience Center and its impact on customers and distribution partners. Offering comments in addition to Forsthoefel were Brian Vierra, senior director, medical sales; Nate Williams, national accounts executive; and Ian Rodenberger, region director, medical sales.

Repertoire: How does the Experience Center differ from a traditional showroom?

Kurt Forsthoefel: The experience center is a hub for collaboration among distribution partners, forward-thinking customers, industry leaders and strategic partners from around the world. It is designed to help Midmark healthcare customers make informed design decisions when it comes to the advanced technologies and solutions they need to continually improve clinical outcomes. It offers them an interactive opportunity to learn best practices and understand how Midmark solutions will perform and provide value in different healthcare settings.

Our research and design teams apply customer insights and interactions to build upon our understanding of their challenges and opportunities. This collaborative approach fuels the innovation needed to best serve our healthcare customers and their patients.