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East /West Boca Raton, Highland Beach, Delray Beach FL - February 17 through February 23, 2011 •Year II •Number 035

LEHMAN wins Allianz trophy with birdie on final hole

See page 30

Temple founders start Cool to be Kind; bring ‘Beatlemania’ back to Boca

Mike Eldridge Tennis and Fitness Coach

See page 11

City of Boca Raton donates documents JARC, Boca Raton Regional Hospital partner for community health to Boca Raton Historical Society See page 5 See page 2 education Nearly 400,000 readers!

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2 - February 17 through February 23, 2011 - Edition 35

Briefs

The Boca Raton Tribune

Quote

of the Week “ He who walks in integrity walks securely, but he who perverts his ways will be found out.” Prov. 10:9

Paul Triviabits

By Paul Paquet Speaking of Flash Gordon, Alex Raymond debuted him and Jungle Jim on the same day. Flash was specifically designed to compete against Buck Rogers. The two were huge hits, as was a third Raymond strip, Secret Agent X-9. Despite his success, Raymond quit in 1944 and joined the war effort as a Marine artist in the South Pacific. After the war, he created a new character, a detective named Rip Kirby.

What presidential candidate was beaten most badly in the electoral college, losing 525 to 13, carrying only Minnesota and Washington, D.C.?

A) Michael Dukakis B) Barry Goldwater C) George McGovern D) Walter Mondale

Previous answer: Flash Gordon was Ming’s archenemy.

INDEX Briefs Page 02 Municipal News

Page 03

Community News

Page 05

Section B

Page 13

Pet Society

Page 20

Business

Page 21

Games

Page 26

Sports

Page 32

Safety tip from Boca Raton Police Boca Raton police safety tip Q: I have an older home with awning windows. What is the best way to secure them?

A: Unfortunately, there is no best way to secure awning windows other than to ensure the windows are in good repair and the handle is turned firmly closed. Ideally, the windows should be replaced with a single hung window incorporating security film or laminated glass and auxiliary locks.

Crime and safety questions are answered by officers from the Crime Prevention Unit. For more information, visit www.BocaPolice.com.

Boca Raton Police blotter

BURGLARY TO RESIDENCE 02/10/2011 15:08 HOME ON PERIWINKLE STREET Sometime between 1030hrs and 1500hrs unknown suspect(s) entered the victim’s home by smashing a rear patio door window. Alarm system was not activated, numerous amounts of high end jewelry were taken, including solid gold Navy fighter pilot wings.

BURGLARY TO RESIDENCE 02/10/2011 HOME ON NW 42ND STREET Two unknown males burglarized the victim’s residence.

VANDALISM 02/10/2011 HOME ON WALNUT TERRACE Victim reported that unknown person(s) cut down a tree swing in her front yard.

SHOPLIFTING/ RETAIL THEFT 02/10/2011 6000 W GLADES ROAD (TOWN CENTER AT BOCA RATON MALL) On 02/10/2011 at approximately 1055hrs I responded to Claire`s located at 6000 W Glades Road in reference to a retail theft investigation. One juvenile was placed under arrest after it was determined she stole a $2 hair brush from Claire`s.

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• County Animal Care and Control seeks nominees for kindness award

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• Reality TV show being filmed in Boca; public invited to take part in estate sale

Obituary

Funeral Friday for Team Boca soccer star who died after car crash BOCA RATON - A funeral for Melissa Bergstein, 18, of West Delray Beach, a high school soccer star and manager of the wrestling team at American Heritage School, will be held at 2 p.m. at the Spanish River Christian Church, 2400 Yamato Road, Boca Raton.

Ms. Bergstein died Monday afternoon at Delray Medical Center of injuries suffered in a car crash Sunday morning.

In addition to playing sports at American Heritage, she was a member of Team Boca, a soccer association in Boca Raton, and had been playing with that group since the age of 9.

American Heritage School Headmaster Robert Stone said Transforming Kids, a nonprofit foundation created by a parent of an American Heritage student, will also administer a new scholarship in Bergstein’s name.

Her parents will determine the criteria for awarding the scholarship, Stone said.

Also, the school’s National Honor Society, of which Bergstein was a member, is planning to create a scholarship for a senior who is a scholar athlete.

Donations may be sent to the Melissa Bergstein Scholarship, American Heritage School, 6200 Linton Blvd., Delray Beach, FL 33484.

mailing address: P.O. Box 970593 Boca Raton, FL 33497 Office Address: 399 NW Boca Raton Blvd., Suite 212 - Boca Raton Fl, 33432 business@bocaratontribune.com www.bocaratontribune.com For general information: 561-290-1202 Fax: 561-208-6008

Copyright 2011 by The Boca Raton Tribune. All rights reserved by The Boca Raton Tribune. All submissions and published materials are the propery of The Boca Raton Tribune. This publication may not be reproduced in whole or in part without express written consent from The Boca Raton Tribune. The publishers reserve the right to edit all submissions and to reject any advertising or copy they regard as harmful to the publication´s good or deemed to be libelous. The publisher is not responsible for the articles written by its columnists.

The publishers are not responsible for typographical errors, omissions or copy or photos misrepresented by the advertiser. Liability shall not exceed the cost of the portion of space occupied by such error or advertising items or information. All edi-torials are intended to reflect the position of the publisher and not of any individual editorial writer. Signed columns, on the other hand, reflect the opinions of the author and not necessarily those of the publisher. The advertiser and/or the advertising agency is responsible for all content and will assume responsibility resulting from publication of said advertisement in The Boca Raton Tribune.

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February 17 through February 23, 2011 - Edition 35 - 3

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Municipal News The Boca Raton Tribune

State Rep. Hager donates unspent campaign money to charities BOCA RATON - State Representative Bill Hager, RBoca Raton, recently donated more than $7,000 of unspent 2010 campaign funds to local and state charities.

The local charities, which assist children, families and seniors within District 87 represented by Hager, include Boca Helping Hands, the C.R.O.S. Ministries Caring Kitchen, ARC Broward County and the George Snow Scholarship Fund. The Florida charities include the Children’s Miracle Network and the Mayo Foundation for medical education and research.

“I am glad my unused campaign funds can be given to these reputable charities to support their positive efforts,” said Hager. “I specifically chose these various charities because of the tremendous work they do for the community-at-large, and I am confident the funds will be put to good use.”

Hager was elected to his first term in the Florida State House of Representatives last November and represents District 87, which includes coastal portions of southern Palm Beach County and a northern portion of Broward County.

Apartment fire displaces Boca family, causes Credit: Photo by Frank Correggio $10,000 damage BOCA RATON - A family living on NE 15th Terrace was displaced by an apartment fire early Sunday morning, said fire officials.

Public Information Officer Frank Correggio said that about 1 a.m., emergency dispatchers received a 911 call from the homeowner who said she heard a “pop” and then smelled smoke. She checked the apartment and noticed smoke and Firefighter / Paramedic Scott Kovi inspects stove flames in her kitchen coming from under her stove. Correggio said she quickly woke her two small children and her roommate and left the apartment.

Upon arrival, firefighters noticed smoke and flames coming from the kitchen area. Firefighters quickly extinguished the fire and began using special high speed fans to remove the smoke.

Fire officials estimate the damage at approximately $10,000. No injuries were reported and the cause of the fire is under investigation. Correggio said the Red Cross was on hand to assist the displaced family.

City of Boca Raton donates documents to Boca Raton Historical Society BOCA RATON - The city of Boca Raton recently transferred a significant archive of historic maps and photographs to the Boca Raton Historical Society to ensure their safekeeping and preservation. These maps and photographs have been scanned and added to the city’s database.

The actual documents, which include original “linens” with hand drawn ink maps, will be kept under archival storage conditions by trained professional staff at the Historical Society’s museum in Town Hall. The “linens” would have been used as a master to produce “blueprint” copies; today, modern technology has eliminated their use.

In addition to the valuable maps, some with a market value of as much as $1,000 each, the city has provided a copy of the scans for the

Photo from the new collection depicts Glades Road looking east from the CSX Railroad tracks in 1972. Note the absence of I-95

Historical Society’s use. The scans themselves are of great value as city staff has access to high quality large format scanners; the BRHS would otherwise have to pay a large sum to scan these oversized artifacts.

Some of the items include ca. 1938 property map showing the Spanish River Land Company holdings (now the Boca Raton Resort & Club), a 1941 zoning map that shows

Boca Raton Historical Society Executive Director Mary Csar, left, Dick Randall and Mayor Susan Whelchel examine the gift of historical archives from the city to the BRHS.

the footprint of every structure in the then-town limits (not many), and miscellaneous high quality aerial images.

The transfer of this collection was made possible by Historical Society member and long time city employee Dick Randall, former mapping and design administrator for Planning and Zoning.

He recommended the scanning and transfer of this collection to eliminate the need for the constant handling of the fragile original items and to assure their long term preservation.

“These maps document the amazing growth of our community and will be a significant resource for individual researchers and scholars in the years to come,” said Dick.

Mayor Susan Whelchel echoed these sentiments, “They belong at the Historical Society; what better place for them?”

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4 - February 17 through February 23, 2011 - Edition 35

The Boca Raton Tribune MUNICIPAL NEWS East/West Boca Raton, FL

Commission postpones action on Only Mayor Whelchel is challenged in resolution urging ban on high-capacity March 8 city election BOCA RATON - When vogun magazines ters go to the polls in Boca

WEST PALM BEACH The Palm Beach County Commission postponed to March 1 the proposed adoption of a resolution urging the Florida Legislature to enact a ban on large-capacity ammunition-feeding devices. The postponement will give the board time to hear comments from Sheriff Ric Bradshaw and other law enforcement officials.

Also at the February 15 meeting, the board took the following action: Parks & Recreation - approved a series of code amendments pertaining to the management of countyowned park property and facilities.

Guardrails - adopted a resolution demanding the FDOT expedite installation of guardrails along sections of State Road 80 west of 20-Mile Bend.

Prescription drugs - agreed to draft a letter to Gov. Rick Scott urging him not to cut funding for the prescription drug monitoring program from the state budget.

Legislative program - approved the 2012 federal legislative program, including priority appropriations and legislative issues, general appropriations and general issues to monitor during the upcoming congressional session.

Vehicles for hire - adopted a resolution encouraging state lawmakers to pass legislation allowing local governments to conduct a national background check on commercial vehicle-forhire drivers.

Economic Development approved a local economic development incentive in the amount of $136,400, to be matched by the city

of Palm Beach Gardens, for Chromalloy Gas Turbine, LLC. The company provides advanced repairs, FAA-approved replacement parts and maintenance, and repair and overhaul of gas turbines. Chromalloy is considering a local office in Palm Beach Gardens and will create 52 jobs with an average annual salary of $88,000 by the end of 2013.

Living wage - approved on preliminary reading and to advertise for public hearing on March 15 an amendment to the county’s living wage ordinance that would maintain the current living wage hourly rate through September 30, 2013.

Palm Tran - approved a two-part RFP (request for proposals) process for the operation of Palm Tran’s paratransit service.

Raton March 8, they will cast ballots only in the race for mayor.

When the deadline passed for declaring candidacy in the city election, only one person came forward - Linda Spurling Gruneisen, who, is a neighbor of Whelchel in Royal Palm Yacht and Country Club.

Gruneisen said she has lived in the city for two years. She filed her candidacy on Feb. 10, the final day.

No one stepped up to challenge either of the other two council members whose terms expire this year - Deputy Mayor Susan Haynie

City Councilman Mike Mullaugh and Deputy Mayor Susan Haynie celebrate their “victory” at the Old Town Tavern in Boca Raton.

Neither faces an opponent in the upcoming city election March 8

and Councilman Mike Mullaugh. That means they are reelected by default.

Whelchel, Haynie and Mullaugh are all running for their final terms on the council.

Officials in the city clerk’s office estimate the cost of the election at about $100,000.

Palmetto Park Road rail crossing due for repairs - again

BOCA RATON - For at least the third time, the CSX Railroad crossing on Palmetto Park Road is in need of repair.

Commissioner Steven Abrams has announced that

the county will be making handling the muchneeded roadway fix at the crossing located just west of I-95.

He said the east and west rails are not at the same level and past repairs only lasted a short period of time. The current plan includes a long-term solution of reconstructing the railroad tracks so that they are all at the same level, creating a smoother crossing.

“A lot of drivers have been complaining, so it’s important we get this fixed once

and for all,” said Abrams.

A preliminary engineering agreement to facilitate the specifications was recently adopted by the Board of County Commissioners.

The project is estimated to cost some $51,000 and since the county owns the licensing agreement for this crossing, they will be responsible for the repair costs.

CSX will commence designing and scheduling of the project.

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Community News

February 17 through February 23, 2011 - Edition 35 - 5

The Boca Raton Tribune

JARC, Boca Raton Regional Hospital partner for community health education BOCA RATON - JARC (Jewish Association for Residential Care) hosted a Lunch and Learn program for clients and staff in honor of National Wear Red Day and February’s American Heart Awareness Month. The event was held Feb.7 at the Stein Living and Learn- JARC client Liane Bloch gets her JARC client Taryn Gordon with blood pressure checked.

BRRH’s Jan Dymtrow ing Center on the JARC main camnumbers and were given their results to take home. JARC pus. staff and clients were asked to wear red in support of the Boca Raton Regional Hos- cause. pital provided the progra- “This was truly a day that we all learned about loving our mming which included a hearts and the hearts of those around us!” said Dymtrow. presentation by BRRH dieti- “Our staff shared a beautiful and heart-warming day with cians Lauren Lea and Court- the clients and the staff at JARC.” ney Dill about portion con- “We are delighted to have Boca Raton Regional Hospitrol and eating heart healthy. tal as our community partner. These educational seminars Dr. Charles Metzger, Jr. an assist our clients in living a healthy life style. They have internal medicine physician become active participants in their physical well-being. at BRRH, discussed keep- We look forward to a long and happy relationship with the ing your heart healthy. hospital and its dedicated staff.” stated JARC Executive The event concluded with Director, Dr. Debra C. Hallow. an interactive demonstra- For more information or to volunteer at JARC, call 561tion by Cardiac and Pulmo- 558-2550. nary Department intern The Jewish Association for Residential Care is a nonsecJonathan Sims of heart tarian organization which provides group homes, aparthealthy, simple exercises ments and vocational training for adults with development that can be done at home. disabilities.

Jan Dymtrow, Community Outreach Coordinator/Physician & Community Outreach Department for BRRH, was the driving force behind the planning of this educational and fun event.

One of the event highlights included the chance for clients to have their blood pressure read by BRRH Registered Nurse Lynn Horne.

Clients got their “healthy” From left are Jan Dymtrow and Dr. Charles Metzger Jr. of BRRH and JARC Executive Director Dr. Debra Hallow

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6 - February 17 through February 23, 2011 - Edition 35

The Boca Raton Tribune EDITORIALS/LETTERS East/West Boca Raton, FL

The Boca Raton Tribune Founded January 15, 2010

DOUGLAS HEIZER, Publisher Our Writers/Reporters and Columnists Editorial DALE M. KING: Managing Editor PEDRO HEIZER: Associate Editor

SKIP SHEFFIELD, MATT BLUESTEIN,

SANDY HUNTSMAN, SYNESIO LYRA,

REBECCA COLEMAN, JENNIFER

CHRIS J. NELSON, DONOVAN ORTEGA,

GERALD SHERMAN, MARC KENT, KAY RENZ,

NATALIE ORTEGA, OLEDA BAKER,

LINDA GOVE,

MATT PINEDA

DIANE FEEN, SAM TETT

Letter Guidelines

EDITORIAL

By Dale King

He weighs 10 pounds - and he’s ‘The Boss’ My wife and I both agree on who’s the boss in our house.

It’s not her. It’s not me. It’s our dog.

Yes, little Peanut doesn’t just have the run of the house, he RUNS the house.

He tells us when he wants to eat, when he wants to go out, when he wants to come back in and when it’s time to go to bed.

For a small dog, he seems to have a massive brain capacity. Sure, he shows us what he wants with body language, but he has an incredible ability to understand words. Even sentences.

I have to admit that he gets away with a lot of things because he is the most handsome (he is, after all, a boy) little doggie on the face of the Earth. Which was not always true. When we bought him in September of 2006 at the age of four months, he had to be the ugliest little creature on four legs.

My wife said she found him in the cage in the back of a pet store, cringing in the corner while other dogs yelped, “Pick me, pick

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me!” She took him out of the cage and walked over to me. The first thing he did was lick my face, as he had done moments before to my wife. So, despite his scrawny neck, a big nose and gnarly teeth, we bought him. (As I recall, he was actually on sale.)

His papers say he is a purebred apricot poodle, with lineage tracing to Georgia (there are references to his forebears having names like “Apricot” and “Peach.”) I think he is largely a poodle, but has other strains - Maltese or Lab. He was an exact match to a Maltepoo we met a year ago at the dog park in Delray Beach.

Doesn’t matter. We love him anyway. And we were blessed the first time he went to the groomer. After a bath and clipping, he came out looking beautiful. (The story of the Ugly Duckling came to mind) - unlike the dog I had left off that morning. When I brought him home, my wife said, “Where’s our dog?” I said, “This is him.”

As he matured, his intelligence grew - and so did his need to be with his “mommy and daddy.” And our neighbors, Fran and Bob, who doggie-sit for the baby when we’re not around, give him the same level of love that we do - and we all

Business DOUGLAS HEIZER: C.E.O TONY BAPTISTA: C.F.O. DINI HEIZER: C.O.O. CHRIS CATAGGIO: C.M.0

get it back in return, with kisses, hugs and welcoming barks.

Peanut gets excited like no other dog. He comes running to greet us and jumps on us to be held. If my wife and I are together, he jumps back and forth, back and forth from one to the other.

He just gets so darn happy that it takes several minutes for him to calm down.

And the opposite is also true. When we leave the house, he mopes. He has a dour face like no other dog can match. The only thing that helps is to say, “Wanna go see Fran and Bob?” and he springs up with joy.

I could go on with a litany of stories about his playfulness, his capabilities as a watchdog, his appetite for food of all sorts (he’s the first to the table for dinner) and his athletic endeavors he can leap onto a tall bed in a single bound - but I think you get the picture.

So if anyone asks who’s boss in the house, I just point to Peanut and say, “He is.”

Letters must be signed with name clearly legible along with a phone number and complete address.

No unsigned or anonymous letters will be considered for publication.

The Boca Raton Tribune reserves the right to edit the letters for

spelling, grammar, news style, good taste and available space.

Letters from the same author will not be published more often than every 60 days.

E-mails to columnists may be used as letters to the editor.

All letters to the editor should be sent to: The Boca Raton Tribune, P.O. Box 970593 - Boca Raton, FL 33497

Online comments Article: Winter is no menace for businesses in South Florida Comment by Jacqui Wyatt: Actually, the groundhog did not see his shadow, which means the North is supposed to see an early spring; the reality remains to be seen haha.

Article: Web cam offers a view of FAU stadium construction Comment by Chris Lancaster: I can’t wait for the new stadium to be finished. Go Owls!

Article: World War II bombers to visit Boca Raton Airport Comment by Nancy Milton Richards: I love hearing them go over our house. It’s an unforgettable sound.

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February 17 through February 23, 2011 - Edition 35 - 7

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The Boca Raton Tribune EDITORIALS & LETTERS East/West Boca Raton, FL

THOUGHTS FROM THE PUBLISHER

POSITIVE LIVING

By Douglas Heizer

Live Each New Day With Joy!

The Tribune welcomes Al Zucaro to our list of columnists It is with much pride that we announce that Alfred “Al” Zucaro Jr., one of South Florida’s most captivating voices on international trade and commerce, will be writing a monthly column in the Boca Raton Tribune. It starts this week.

Founder and chairman of the World Trade Center Palm Beach in 1999, Zucaro was named one of the 101 most influential people in International Trade and Commerce by South Florida CEO magazine two years in a row.

He is also well-known throughout the community.

His wife is famed community activist Yvonne Boice Zucaro.

Since 1986, Al Zucaro has practiced immigration and nationality law. But his leadership skills and expertise extend well beyond the courtroom. From March 1995 through November 2002, he was elected to the West Palm Beach City Commission. During this period, he helped shape the identity of West Palm Beach and Palm Beach County as an international business destination.

He was a member of the Tourist Development Council (2000 -2001) and the Economic Council of Palm Beach County (2001 to 2005), and has also been instrumental in raising the area’s profile in global affairs.

A tireless advocate of global

commerce, he has organized trade delegations to a number of different countries including Argentina, Brazil, Italy and Mexico. He has met with Scripps Research Institute officials and World Trade Center San Diego leaders to help establish a strategic relationship in the bio-tech industry.

He is a frequent speaker on the topics of international trade, immigration law and business development opportunities. We at the Tribune feel he’ll be a wonderful addition to the paper.

VIP visitor Speaking of Al Zucaro, he has arranged for the Vice Consul of the Dominican Republic, Rocio Pellerano, to attend the upcoming Festival of the Arts BOCA. “I had the opportunity to chat with her at the World Trade Center Miami luncheon last week and invited her to attend the Piano Latino performance on March 9th.

She has accepted,” Al said in an email.

Pellerano said that the performer in that show, Michael Camilo, “is truly one of Dominican Republic’s major assets. We are all very proud of his artistic career and accomplishments.

On a personal note, I happen to love his music and am an old fan of his.”

Zucaro noted that Festival of the Arts BOCA “is a sig-

nificant draw for the diplomatic community to visit Boca Raton and a way for the city to begin branding itself the international business capital of Palm Beach County.”

“Culture,” he said, “is the precursor to commerce always……”

From golf to tennis At this time every year, you hear people saying, “Something’s going around.”

Well, I caught it. I don’t know if it’s the flu, an allergy or a virus, but it’s kept me sniffling, coughing and feeling just plain awful this past week. Thankfully, I’m getting better.

I did manage to visit the Old Course at Broken Sound last week to shake hands with visitors to the Allianz Golf Tournament. There was so much excitement – and the weather was pretty decent.

The Boca Raton Tribune set up a booth and distributed papers and subscription forms during the event. And we’ll be on the road again starting this weekend with a booth at the International Tennis Championships at the Delray Tennis Center.

I’m particularly interested in seeing if John McEnroe really has the terrible temper people say he has.

By Dr. Synesio Lyra, Jr.

One of the greatest curses affecting contemporary society, is boredom. In spite of new technologies intended to simplify life, and gadgets which can literally bring the entire world to us by a touch from our fingertips, people still complain about being bored.

Even youth, from the financial upper crust of society, often go into shoplifting and committing other serious crimes, “just for the thrill of it” as several of them have personally testified.

Sadly, there are also intelligent adults who do not know what to do meaningfully with their free moments. They may fulfil their weekly “obligations” of earning a living, going to their houses of worship, and socializing with family, friends, and neighbors.

But there is exactly where their excitement also ends, even if they may tune in to some interesting broadcasting, and may occasionally read some meaningful piece of literature throughout the week, and engage in a few other random activities.

Yet, each new day can be lived with a sense of excitement and the experience of true joy. Whether living singly or in families, each individual should ascertain in advance how carefully to plan each day, with sufficient time for personal growth and for meaningful service toward others.

It is only when one thinks of others more than one’s self that varied opportunities will emerge to impact one’s neighbor positively, even through relatively

simple acts of kindness.

If you truly desire to make each new day meaningfully busy and exciting, start thinking of others and of what you can do for them.

It may be sending a letter or a note to cheer someone up, offering to take an elderly person to an appointment, making some phone calls to shut-ins, or those in convalescence, being an ever-present friend to many.

Everybody is daily surrounded with opportunities to make a valid difference in the lives of many other persons, and ultimately there is no greater joy than to contribute to mending lives, and providing healing to countless who need it!

Dr. Synesio Lyra, Jr. is a Florida resident who, for many years, was a professor at the post-graduate level.

He is a writer, a sought-after conference speaker, a man who lived in five continents of the world, having received his education in four of them. When he resided in southern California, he wrote a weekly column for the daily “Anaheim Bulletin,” which was carried for about six years, until he moved to south Florida.

We’ll see you at center court.

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8 - February 17 through February 23, 2011 - Edition 35

The Boca Raton Tribune COMMUNITY NEWS East/West Boca Raton, FL

Next Generation Youth Arts in Boca Raton

Throughout the month of February over 100 young artists from Boca Raton schools will have their artwork on display at the Boca Raton Community Center. As part of “Art in Public Places,” creative pieces done by students enrolled in Kindergarten through grade five are selected by their art teachers for the display. Each student receives an award ribbon and certificate of recognition for being chosen for this unique exhibit. The public is invited to view the exhibit throughout the month of February during regular Community Center hours, as well as attend a reception in honor of the student artists on Sunday, February 27, from noon to 2pm.

Also, the Performing Arts Concerts at Mizner Park Amphitheater Kids Incorporated will take the stage Friday, February 25, 7pm.

It’s a one-of-a-kind song and dance fest incorporating all types of music - hip hop, contemporary, Broadway, and so much more -featuring a large cast of “kids” from the age of 7 to 18 years, singing and dancing to the greatest tunes of our times. Starring the dance group, “Twitch,” as seen live on Paula Abdul’s “Live to Dance,” it’s a fabulous show that you won’t want to miss.

The Youth Orchestra of Palm Beach, comprised of nearly 200 young musicians ages 7 to 22, will

perform on Saturday night, February 26, 7pm. To provide young musicians with an exceptional learning and performance experience and an appreciation of music, the Youth Orchestra allows students to participate in three orchestras - String, Symphony and Philharmonic-rehearsing and performing from August to May throughout Palm Beach County. Musical conductors, Manuel Capote, Michael Fraley, and Susan Rodberg, have planned an evening of “professional-level” music performed by this “young generation” of musicians ..all for your enjoyment.

A multi-national cast of UP WITH PEOPLE is headed to South Florida and the Mizner Park Amphitheater on Sunday, February 27, 4pm. It’s a 3rd time tour stop at the Amphitheater for UP WITH PEOPLE (UWP) which has toured to 38 countries around the world during the last 45-years. Best known for their high-energy, upbeat, family-friendly entertainment, the cast and staff of 100 students representing 20 countries are participating in UWP’s international global education program for young adults. For over 45 years, the casts of UWP have toured the globe performing for millions, including an unprecedented four Super Bowl halftime shows.

On January 1, 2011, UPW

produced and performed, for the second time in three years, in the opening celebration of the Pasadena Tournament of Roses’ Rose Parade which was estimated to have been seen by a television audience of more than 50 million. “A Song for the World,” UWP’s latest production is a performance featuring both original and popular music and is a dynamic blend of feature soloists, full cast production numbers, fast-moving choreography and colorful costumes. Throughout the show, international cast members will provide the audience with a glimpse of their own national traditions and cultures through music and dance with musical stops in Europe, Asia, North America and Africa.

What a thrilling opportunity to welcome them back to Boca Raton, so be sure to bring your family and friends for an exciting afternoon of “international” entertainment!

Each concert day will feature a “surprise” opening act of local student musicians, including instrumentalists, dancers and singers. The events, all free to the public, are organized and arranged by the City of Boca Raton Recreation Services. For additional information, contact the Special Events office at (561) 393-7827, or website at www.myboca.us/rec/specialevents.

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The Boca Raton Tribune COMMUNITY NEWS East/West Boca Raton, FL

Mitzvah Day raises $2,000 for Zonta Club of Boca Raton tuning education in developing nations up for 8th Annual Musical Brunch

BOCA RATON - More than 200 people came out recently in support of the Free the Children (FTC) organization and the B’Nai Israel annual Mitzvah Day. They helped raise more than $2,000 to assist education in developing countries.

Most important, the kids are experiencing first hand the success that comes with sustained, on going efforts. In a year and a half, the middle school group Feed the Children has raised a staggering $26,000 to adopt a village in Kenya (which includes building a school, fresh water well, health care clinic and a source of alternative income to women).

The fourth graders have raised more than $5,000 to build a fresh water well in Kenya.

The recently-raised $2,000 is a start toward the students’ new goal of raising $8,500 to build a school in India.

A special thank you to Nel Bloom and the team at B’Nai Israel for giving the kids the opportunity to express their passion for Free the Children, and to introduce FTC to friends and community members who were unaware of the work the group does around the world.

Hats off to the Edelmans, the Rubinoffs, the Sotos and all the volunteers who made this day a reality. There is nothing quite like David Rubinoff screaming into his megaphone while guiding the racers with his pace car!

The race could not have been possible without the sponsors - the Runner’s Edge and Mootz’s.

Boca Raton - Invitations are in the mail for the 8th Annual Zonta Club Cabaret Brunch, to be celebrated at the elegant Boca West Country Club Sunday, March 6 at 11 a.m. Event organizers report entertainment for this year’s affair will feature the “Mark & Clark” Musical Duo. The Culinary staff at Boca West will once again prepare lavish buffets, specialty omelets and a display of desserts. As in the past, Club members have gathered a unique caché of auction prizes.

Phil and Lisa Mendelsohn have agreed to act as honorary chairs and grand benefactors for the popular

event. A trio of co-chairs includes Henrietta Countess de Hoernle and Frank & Eileen Augustyn. Event co-chairs are Susan Nankin and Regina Vetto.

Caridad Center of Palm Beach County is the chosen beneficiary for this year’s event. Caridad offers free medical and dental clinics, providing health services and other assistance to Palm Beach County families in need.

Tickets for the brunch are: Adults: $75 per guest; children $25. For more information, to receive an invitation or to purchase tickets, visit the website: www.zontabocaraton.org

Phil & Lisa Mendelsohn, honorary chairs and grand benefactors.

Seated at piano: Dr. Richard Raborn, Henrietta Countess de Hoernle; back row, Frank & Eileen Augustyn, Susan Nankin, Phil Mendelsohn, Regina Vetto, Lisa Mendelsohn Support your community newspaper - Patronize The Boca Raton Tribune Advertisers. Let them know you saw their Ads in the Boca Tribune.

February 17 through February 23, 2011 - Edition 35 - 11

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The Boca Raton Tribune COMMUNITY NEWS East/West Boca Raton, FL

Temple founders start Cool to Troops receive 7,000 be Kind; bring ‘Beatlemania’ Valentines from TRI-ACTS back to Boca Club, West Boca High

Nancy Alovis with poster BOCA RATON - Synagogue Boys on April 16. founders Rick and Nancy Alo- “We are so excited to be previs endorse the idea that it’s senting this concert in our hometown of Boca Raton” “Cool to be Kind” They have even created an or- said Rick Alovis, who has ganization by that name - Cool seen Beatlemania on Broadway. “We wanted to launch to be Kind.

“We envision Cool to be Kind with a concert and what could as playing a vital role in ac- be more perfect than the Beaknowledging teens that are tles music?” exhibiting great leadership in Tickets are priced from $35 our community, and providing per person, or $25 for sturesources for all our teens with dents, and can be purchased our efforts to eliminate bully- by calling the box office at ing.” said Rick Alovis, who, 561-994-6869. There are funwith his wife, founded Temple draising opportunities for all other organizations, and group Beth Shira.

“We want to draw attention rates as well. to kids who are doing terrific Sponsors already on board inwork, inspiring their peers to clude Gary Woo Asian Bistro, join in.” said Nancy Alovis. Flakowitz Deli Restaurant, “We’re going to honor some and LOLA Restaurant. Also, of these great kids at our con- Bernie Marcus, founder of certs, make a donation in their Home Depot, offered advice honor to the charity of their on Cool To Be Kind, and U.S. choice, and send them back to Rep. Ted Deutch offered to their school feeling acknowl- write a letter on congressional stationary which will be given edged”.

The Alovis’s plan to launch to the first Cool To Be Kind Cool to Be Kind at two up- acknowledgment winners at coming concerts, with a por- the Beatlemania concert. tion of the proceeds going to “We sold out 800 seats at the the organization. First up is last show we produced, UltiUltimate Beatlemania, a per- mate Jersey Boys, in January” formance, open to the public, said Rick Alovis. “Tickets are scheduled Saturday, March 5 selling fast for Beatlemania, at 8 p.m. at the Countess de and we’re hoping to have anHoernle Theatre at Spanish other sell out.”

River High School. It features To order tickets or for more “Let It Be,” the premier Bea- information, call Rick Alovis at 561-994-6869 or visit tles tribute band.

Following Ultimate Beatle- www.Cool-To-Be-Kind.org.

Special pricing is available to mania will be Ultimate Jersey nonprofits.

BOCA RATON - Troops stationed in Afghanistan and Iraq recently received Valentine’s cards from young people in Boca Raton intended to be personalized and returned to the soldier’s mothers, fathers, spouses, children, friends or others.

In all, 4,000 of these cards were designed, printed, folded and stuffed into envelopes by members of the TRI-ACTS Computer Club in Boca Raton. An additional 3,000 cards were printed, folded and stuffed into envelopes by the West Boca High School, thanks to the efforts of Lisa Ann Rader, a member the Civil Air Patrol Boca Raton Composite Squadron.

West Boca High Principal Mark Stenner contributed 1,000 cards. The other 2,000 cards were printed using donations from the staff and students of West Boca Raton High School and from private donations.

Mr. Steranko of the printing department turned out 3,000 cards in two days.

Colonel S. Buddy Harris of the Civil Air Patrol, the United States Air Force Auxiliary, directed this program as he has for the past three years. Similarly Col. Harris ships tens of thousands of Christmas cards to U.S. fighting forces all

over the globe every year.

Harris said he feels the effort stimulates the sender and develops feelings of love and appreciation from the receiver. Therefore, for Valentine’s Day, he feels this program creates deep feelings among no fewer than 14,000 people.

Five large cartons filled with Valentine cards were sent to Civil Air Patrol Lieutenant Colonel Dewey Painter in Jacksonville.

Col. Painter is the transshipper of materials to American troops. He and his team have sent hundreds of thousands of pounds of personal items needed so critically by fighting men and women.

For more information, visit www.capboca.org, www. flwg.us and www.gocivilairpatrol.com The Boca Raton Composite Squadron meets Tuesday evenings 6:30 to 9 at Boca Raton Airport, northernmost gate near Lynn University’s Flight School Building.

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The Boca Raton Tribune COMMUNITY NEWS East/West Boca Raton, FL

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BOCA LIFE & ARTS

The Boca Raton Tribune

February 17 through February 23, 2011 •Year II •Number 035

Palm Beach County welcomes Finnish ambassador during Boca reception BOCA RATON - The World Trade Center Palm Beach along with the Finnish American Chamber of Commerce, Florida, and Fugazy International Travel recently held a reception for the Finnish Ambassador Ritva Jolkkonen at Lucca’s in the Boca Resort & Club.

Mayor Susan Whelchel presented the key to the city to the ambassador with all council members in attendance, along with a group of VIPS, including World Trade Center Founder and Chairman Al Zucaro; Jorge Pesquera, head of the Palm Beach County Convention and Visitors Bureau and Palm Beach State College President Dennis Gallon.

ENTERTAINMENT See page 19

Credit: Photos by Barbara McCormick

Mayor Susan Whelchel is joined by Al Zucaro, Founder, Chairman, World Trade Center Palm Beach to present the Key to the City to Ambassador Ritva Jolkkonen.

LET’S TALK LIFE & STYLE See page 18

From left are Al Zucaro, Founder, Chairman, World Trade Center Palm Beach; Ambassador Ritva Jolkkonen and Yvonne Boice Zucaro, From left are Douglas Heizer, Publisher, Boca Raton Tribune; Marian Petrescu, Sponsor, Fugazy International Travel pianist; Boca Raton City Councilwoman Constance Scott and Eino Gron, vocalist Support your community newspaper - Patronize The Boca Raton Tribune Advertisers. Let them know you saw their Ads in the Boca Tribune.

14 -February 17 through February 23, 2011 - Edition 35

The Boca Raton Tribune B - BOCA LIFE & ARTS East/West Boca Raton, FL

Diane Simowitz honored at 11th Annual Greater Boca Raton Cancer Chapter Bishop’s Reception raises $175,000 at luncheon Story, photos by Barbara McCormick

PALM BEACH - Diane Simowitz received an elegant Waterford crystal cross and hearty congratulations at the Annual Bishop’s Reception, hosted recently by Catholic Charities of the Diocese of Palm Beach at Mar-a-Lago Club, Palm Beach.

Simowitz, born in Bronx, N.Y. and educated in Catholic schools is immediate past president of Catholic Charities Board of Directors. She said she learned very early the importance of donating to the church.

More than 160 guests attended the event, chaired

by Frank Maurno, honorary chairman, Catholic Charities Board of Directors, and his wife Suzanne.

Bishop Gerald M. Barbarito thanked Diane for her outstanding generosity and faith-filled support of the Catholic Church. “I’m so pleased to be honored at this beautiful reception,” she remarked.

The evening menu included cocktails and passed appetizers, a buffet of 4 delicious hot entrees and a decadent dessert table with silver service of hot beverages.

Musical entertainment was performed by Evan Ferrar, pianist, together with Joseph Adkins, violinist.

Proceeds benefit the programs and services of Catholic Charities.

For more information about Catholic Charities of the Palm Beaches visit: www.diocesepb.org/charities.

From left, Bishop Gerald M. Barbarito; honoree Diane Simowitz; William Shannon, president; Frank & Suzanne Maurno, honorary chairpersons

Florence De George and Bishop Gerald M. Barbarito

BOCA RATON - Nearly 500 stylish women attended the Greater Boca Raton Cancer Chapter’s Annual Gala Luncheon Fashion Show at Laurels in the Polo Club, Boca Raton. The lavish affair, which featured a dazzling spring fashion show by Neiman Marcus, raised $175,000.

“We were overwhelmed by the community’s support for this event,” said Marilyn Swillinger, president of the GBRCC. “From the outstanding turnout, to the array of businesses who provided the sensation raffle prizes, to the exciting fashion presentation by Neiman Marcus, everyone came together to create an unforgettable afternoon that raised a tremendous amount of money for vital cancer research.”

Gail Wasserman and Marilyn Swillinger

Madelyne Naftel, left, with Carolyn Leemon, Kathryn Kosgrove

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/bocatribune Tim & Eileen Lewis with Cindy & Jim Swilley

Libby Goldberg, Myra Weiss, Lucille Weiner, Florence Subin

Boca RaToons - by Ray Russoto

From left, Eugene Pollingue, Bishop Gerald M. Barbarito, Victoria Pollingue

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February 17 through February 23, 2011 - Edition 35 - 15

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The Boca Raton Tribune B - BOCA LIFE & ARTS East/West Boca Raton, FL

Boca Raton Making History in Fight Against Alzheimers

By Pam Triolo On Behalf of the Alzheimer’s Association Southeast Chapter Living in Florida, there’s a good chance we’ve all come into contact with someone affected by Alzheimer’s.

Did you know that Florida is one of the leading states for documented cases of Alzheimer’s disease? But how many know just what exactly this disease is? Alzheimer’s is a fatal, degenerative brain disease that causes problems with memory, thinking and behavior.

It is not normal aging. It is the most common form of dementia, with symptoms developing slowly at first and gradually worsening over time. Unfortunately, the symptoms of Alzheimer’s become severe enough to interfere with daily life.

Fortunately, there’s hope.

Just a few weeks ago, President Obama signed into law the National Alzheimer’s Project Act (NAPA). This act will help to coordinate all national efforts toward the disease, from research and clinical care, to in-home and community care pro-

grams, and create a national plan toward overcoming it. The Alzheimer’s Association’s Southeast Florida Chapter did their part to help implement one of the largest legislative victories for the disease in years. More than 50,000 e-mails, nearly 10,000 phone calls and more than 1,000 meetings convinced Congress and the White House that Alzheimer’s and its advocates were serious.

One common misconception about Alzheimer’s is that it is an “old age” disease. While increasing age is the greatest known risk factor, up to 5% of victims have what is known as early-onset Alzheimer’s. Take 54-year-old Lighthouse Point resident Jay Jones for example. He and his wife, Laura,

have been advocating for the disease since Jay’s diagnosis at the age of 49.

In 2009, while attending their first Broward Memory Walk, Jay’s friends convinced him to take the stage and share his experiences.

What followed was a brave and captivating account of a fit, young man’s struggles with an “old age” disease.

Unfortunately, there are many misconceptions out there when it comes to this disease. That’s why the Southeast Florida Chapter of the Alzheimer’s Association is hosting “The Alzheimer’s Project,” an Emmy-award winning HBO documentary series February 22nd from 10 a.m. to 12 p.m. at St. Andrew’s Country Club. Maria Shriver, a longtime advocate for Alzheimer’s who

just recently lost her father to the disease, is featured.

Admission is FREE. Another way to support ongoing Alzheimer’s research and local services is to attend “The Times of Your Life” Cocktails, Dinner and Concert Under the Stars Saturday, March 5th at St. Andrew’s Country Club in Boca Raton. The event will feature poolside cocktails, a gourmet dinner from St. Andrew’s finest Chefs, a tribute honoring Jay and Laura Jones and family, a live auction and a concert under the stars by The Fab Four, the ultimate Beatles cover band. Tickets are $250 and all inclusive.

According to Co-Founders Jill Poser and Sherri Greenblatt, Esq. The Alzheimer’s Association’s “The Times

of Your Life” gala is the premiere event benefiting Alzheimer’s in southeast Florida, and for the first time, it’s happening right here in Boca Raton. “We invite the entire community to come out and have some fun, as we take a step closer towards a world without Alzheimer’s.” The generosity of many, including a $100,000 pledge to the chapter from honorary philanthropists Steven Jaffe, Esq., Steven Dunn, Esq., and Mark Fistos, Esq. are helping to bring this dream to reality. For more information or to purchase tickets log on to www.toylgala. com <http://www.toylgala. com> or call 800-861-7826.

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The Boca Raton Tribune B - BOCA LIFE & ARTS East/West Boca Raton, FL SPOTLIGHT

Israel’s Ben-Gurion University celebrated at Boca Raton luncheon

By Skip Sheffield BOCA RATON - A little-known fact about Boca Raton is that it is home to one of the largest, most active units of the American Associates of Ben-Gurion University of the Negev, the Greater Florida Region, which actually encompasses the entire Southeast.

The Greater Florida Region chapter recently hosted a lun-

cheon celebrating the 40th anniversary of BGU and the medical, scientific and ecological research being accomplished in the Negev Desert, which comprises 60 percent of Israel’s land mass.

Boca Raton lawyer and AABGU national board member Joel Reinstein introduced honored guests. Honorary leader Margie Baer introduced AAGBU executive vice president Doron Krakow, who in turn introduced keynote speaker Prof. Avigad Vonshak, Dean of International Academic Affairs at BGU. For more information about AABGU, call 561-237-2870, e-mail florida@aabgu.org or visit the web site at www. aabgu.org.

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The Boca Raton Tribune B - BOCA LIFE & ARTS East/West Boca Raton, FL

ENTERTAINMENT

By Skip Sheffield

Surf’s up at IMAX Theater Cowabunga! Riding the wild surf of Tahiti looks pretty darn impressive on the giant 40-foot IMAX screen.

“The Ultimate Wave Tahiti 3D” is no ordinary surf film. Actually, it is not a surf film in the conventional sense, but an educational documentary on the science of waves and the history of the Tahitian Islands in the South Pacific.

Directed by Canadian IMAX specialist Stephen Low, “Ultimate Wave” stars Florida’s most famous surfer and one of the finest surfers in the world, Kelly Slater.

The co-star is Tahiti’s most famous and revered waterman, Raimana Van Bastolaer.

Cocoa Beach native Kelly Slater is the winningest surfer of all time. He won his first ASA World Championship at age 20, the youngest ever, and he recently won at again at age 38- the oldest World Champ ever.

Slater isn’t just about surfing. He is an ardent environmentalist with a particular concern for the oceans and living reefs of the world.

The film begins with a kind of travelogue that introduc-

Kelly Slater in “Ultimate Wave” in 3-D

es the 118 South Pacific Islands known as Tahiti. Then we are introduced to Slater and his buddy Raimana Van Bastolaer, Tahiti’s most famous surfer and a kind of spiritual brother to Slater.

The men are physical opposites. Blond (he now shaves his balding hair), blue-eyed Slater is wiry and trim.

Dark-haired, dark-eyed native Polynesian Bastolaer is self-deprecatingly plump.

It takes a while for the actual surfing to begin, with Slater on his customary short board and Bastolaer on a large, stand-up paddle board (SUP).

My guess is the paddle board was handy for the large, bulky IMAX camera which evidently was mounted on the board for some surfer’s eye view of

Scene from “Ultimate Wave” in 3-D

the incredible waves of the Teahupo’o break off the coast of the islands. It’s not the sheer size of the waves, it is their beautiful shape and symmetry, coming unbroken across thousands of miles in the open Pacific to meet the barrier reefs of Tahiti.

“Ultimate Wave” was three years in the making, and I can see why. There must have been an incredible amount of flub-ups and outtakes.

Surfing with grace is hard enough, but to make it look easy with a camera following you must be harder than any competition.

There were other movies opening this weekend, but for someone like me, who loves surfing and the ocean, there was no choice. “The Ultimate Wave Tahiti” was a must-see, even though 3-D doesn’t quite work for me.

Combo tickets (related Museum of Science & Discovery exhibits and IMAX) are $16 adults, $15 seniors and $9 children 2-12. IMAX only is $9 adults, $8 seniors and $7 children 2-12. Call 954-713-0940 or visit www. mods.org.

Unicorn Children’s Foundation - helping one child at a time

By Diane Feen BOCA RATON - It was in 2005 that Michele Yellin saw a notice in the society section of her newspaper about a gala for the Unicorn Children’s Foundation. Although Yellin had been active in charities for many years, she didn’t know much about the Unicorn Children’s Foundation.

But Yellin is a quick learner - and the Unicorn Children’s Foundation is a very compelling organization. In case you don’t know about the Unicorn Children’s Foundation, it is a nonprofit organization that helps children and young adults with developmental, communication and learning disorders lead productive and fulfilling lives through education, awareness and research initiatives.

Since this cause resonated quite strongly with Yellin, she began to do fundraising for the organization. She (and other volunteers) ran a golf tournament to raise money and Yellin worked tirelessly to get local businesses to donate gifts for live and silent auctions. They even got the Ziegfeld Girls of Florida to donate a substantial amount of money.

It seems that Yellin and her fellow volunteers from the Unicorn Children’s Foundation are doing a great job.

They now have two mobile units that screen children with autism and learning disabilities. And they continue to promote learning and increased awareness (with tools and resources) to better meet the needs of these children.

First row, Constance Josanu, Madeline Hillsberg, Marilyn Swillinger; row 2 Angela Fisher, Joanne Gabay, Jeannette Stark, Michelle Yellin, Renata Moulavi, row 3, Elwira Krukowski, Genevieve Murphy, Milli Hershman, Mary Lynn Bartolomeo; top row, Hope Gainer, Valeria Rosenbloom, Elisabeth Dalfen.

Their most ambitious goal yet is to open a Unicorn High School for children with special needs. The school will prepare these children to transition into the work force, go to college or have full involvement in the community.

To reach this auspicious goal they are having a Grand Gala, “An Evening Aboard the Orient Express” at the Mar-a- Lago Club on March 5th. The Grand Honorary Host will be Mr. and Mrs. Donald Trump, the Mistress of Ceremonies is Lucie Arnaz, Founder Award Karen and Dan Swanson. Other honorees are Smart for Life/Underway, Dr. Sasson, Renata Moulan, Richard Kayne, Michelle and Ron Yellin, Madeline and Herbert Hillsberg, Yvonne Eldredge and Emily Damiano, Patricia Riley and Jeannette Stark.

There will also be a cocktail reception for the Unicorn Children’s Foundation at the Karen Lynne Gallery in Plaza Real South on February 19 from 6 to 8 pm.

The Unicorn Children’s Foundation was founded

by Dr. Mark Rosenbloom, after his three-year-old son was diagnosed with a communication disorder. He had been told by professionals that his son, who was not yet speaking, would “grow out of it.” But he didn’t.

Since its inception in 1994, Unicorn Children’s Foundation’s provides hope and answers for families of children affected by a developmental, communication or learning disorders.

Unicorn Children’s Foundation (based in Boca Raton) Phone: 561-620-9377 www.unicornchildrensfoundation.org

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20 -February 17 through February 23, 2011 - Edition 35

Pet Society The Boca Raton Tribune

PET OF THE WEEK

Zipper wants to zip over to your house and be your loving pet Story, photo by Pam D’Addio BOCA RATON - Hi, I’m Zipper, a 4-year old male Lhasa Apso who has a favor to ask.

All I want is what every dog wants....a human to adore me, a warm and cozy place to live, a few treats, some walks, and the usual care and upkeep. Is that too much to ask?

I’ve traveled a bumpy road to be here but I’m looking forward, not back. I’m housebroken and I can live with other dogs. If you can

use a cute little lap-warmer like me, let’s meet. Shelter dogs are the best dogs. Let me show you!

I’m available for adoption at Tri-County Humane Society, a no-kill animal shelter located at 21287 Boca Rio Road in Boca Raton. The shelter is open for adoptions Tuesday through Sunday, 11 a.m. to 4:30 p.m. Adoption fees for companion animals are $110 and up.

Animals are heartwormtested and up-to-date on vaccinations.

Included in the adoption

fee is one year of free office visits to Regency Veterinary Clinic.

Please visit us to find a lost pet or to consider adding a shelter dog or cat to your family. We have puppies and kittens, too! Call (561) 482-8110 or view many of our available animals and volunteer opportunities at: www.tricountyhumane.org. Follow us on Facebook and Twitter at ‘TriCounty Humane’.

NOW OPEN! ENTER THE DRAWING AT PBCGOLF.COM AND WIN A FREE ROUND OF GOLF For Tee Times Please call 561-482-2868

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Business

February 17 through February 23, 2011 - Edition 35 - 21

The Boca Raton Tribune

WHAT BUSINESS ARE YOU IN?

By Gerald Sherman

Know your business. But get the word out, it’s essential

I

n today’s highly competitive market, getting the word out about your product/service is essential.

However, a top priority is putting your marketing dollars where you will see the best results. So, choosing a public relations/advertising company is more than just selecting a company, it requires some awareness on your end too. Knowing some of the areas you should be concerned with and if your public relations/advertising company is also addressing them is important. It is imperative for both small and large businesses to know if their public relations/advertising company has a clear picture of who your audience is. Have they defined your audience and do you agree with it? The campaign will be more focused and effective if the demographics (income level, life styles and geographic location and needs) are thoroughly researched and utilized.

Also, the tone of the message should be considered.

When conversing with elderly parents, the choice

of our words and tones of our voice are typically quite different than when we chat with our friends.

With our parents, we might speak more gently and talk about topics involving their health and comfort. With our friends, we might be excited and loud as we talk about last night’s ball game or blockbuster movie. The difference between the two types of communication is the audience; the source of the communication has not changed but the recipient has and that affects the entire dynamics of the conversation. Just as we adjust the way we speak and what we say according to whom we are talking, so does a business adjust its communication to the target audience.

Does your public relations/ advertising company have a firm knowledge of your products/services? Can they see your uniqueness in your company and understand the image or the values you wish to display? The importance of identifying the target audiences prior to embarking on a public rela-

tions/advertising campaign cannot be overstated.

Without knowing who the campaign will communicate to, it is difficult to establish the direction of the campaign and its initiatives.

When taking into consideration the target audience’s needs and values, we often find ourselves in a position where the entire presentation of the program must be completely restructured. At times, the initiative’s presentation must be customized for multiple audiences, necessitating a wide variety of presentation stra-tegies, each customized to appeal to a different audience.

At this time caution is needed if the company mixes the audiences as this might get distorted, resulting in the audiences not receiving the message at all or even misunderstanding the message.

Approval to resources should only be given when you are comfortable with the message. It’s what you have to do!

Gerald J. Sherman, of Sherman & Perlman LLC., is a marketing and public relations consultant, sales coach and author who has written several books and articles on these subjects. jerry@shermanperlman.com http://www.shermanperlman.com Support your community newspaper - Patronize The Boca Raton Tribune Advertisers. Let them know you saw their Ads in the Boca Tribune.

22 -February 17 through February 23, 2011 - Edition 35

The Boca Raton Tribune BUSINESS East/West Boca Raton, FL

Building Hope Gala’s House Rally Sets Record of 60 Housing Units COCONUT CREEK, Fla. (Feb. 8, 2011) - More than 350 compassionate South Florida residents attended Food For The Poor’s soldout Building Hope Gala on Saturday, Feb. 5 at the Boca West Country Club.

As the gala’s name implies, attendees gathered to create a legacy by pledging to build critically needed houses during the charity’s live house-rally. This year, the energized crowd pledged to construct a record 60 housing units – to restore hope and to shelter the destitute in the Caribbean and Latin America.

“Imagine being afraid of the very structure that serves as your home,” said Robin Mahfood, CEO/President of Food For The Poor. “No one can fight poverty alone.

Together, we can continue to improve the conditions of endangered communities, one family at a time.”

Food For The Poor can build a simple housing unit with a latrine for $3,200.

Food For The Poor homes are built with a strong corrugated zinc roof, a solid concrete foundation, cement block walls, windows for ventilation and a front

door that can be locked.

At the helm, event cochairpersons, Cathy and Abdol Moabery and Rene and Francis Mahfood, steered a new course for Food For The Poor’s 16th annual Building Hope Gala. Committee members included Ronda Gluck, Julie Mahfood, Pamela Matsil, Natasha Singh, Patricia Wallace and Traci Wilson.

The event’s elegant cocktail reception and exclusive silent auction began with the sounds of saxophonist, Leo Casino. Bidding on silent auction prizes offered opportunities for guests to donate to the cause at the same time. Prizes included exclusive art and collectibles from the Caribbean and Latin America, designer jewelry, luxury vacations, and golf and dining packages. The Building Hope Gala offered a full night of exceptional dining, dancing and inspirational moments.

“We are blessed to live in this country while in other parts of the world a Food For The Poor home provides a secure, dry and potentially warm place to sleep at night,” said Cathy

Moabery. “It is our hope that receiving a Food For The Poor home will give them the will and determination to build stronger family units, while also building on their dreams.”

The event co-chairpersons and committee members devised a unique way to inspire gala attendees to contribute toward making a difference in the lives of others. For a donation, 50 guests purchased a starfish to see what they would win.

Each starfish represented a unique gift. The grand prize was a pair of beautiful diamond earrings donated by Gregory’s Fine Jewelry in Boca Raton. Gregory’s Fine jewelry also donated necklaces and gift certificates for prizes.

Master of ceremonies, Calvin Hughes, an Emmy Award-winning newscaster for WPLG-TV ABC Local 10 News, shared stories from his personal journeys to Haiti where he reported how nonprofits such as Food For The Poor continue to strive to improve lives and living conditions throughout the country.

“What a small price to pay, to give someone the joy of having a place to call home; a place where they can have hope and, most importantly, a place where families can dream,” said Rene Mahfood.

BOCA VIEW

By Al Zucaro

Boca Raton is a renaissance city complete with historical perspectives For the last 18 months since marrying one of Boca Raton’s mystical personalities, Yvonne Boice-Zucaro, I have come to realize that there may be no other community in Palm Beach County with the treasures that this community has to offer.

The people, the place and the perception make for a truly different experience than any other in my 30 years of living in South Florida. The Boca Raton lifestyle is unique from that of those others places….

Hobe Sound, Jupiter, West Palm Beach and, even, Palm Beach cannot compare to this experience.

Boca Raton’s history is well documented and its resources plentiful.

For those of you who know me and at the risk of being a one issue person, I extend the notion of business, trade and commerce to that of international business, trade and commerce - and in support of this proposition, I offer as an experiment, a little exercise.

Close your eyes….imagine a map of the western hemisphere….now place a compass point on Boca Raton’s City Hall while drawing a circle with a diameter of 5,000 miles….

Alas, what do you see?

You see that Boca Raton is not located in the southeastern section of the United States but rather, you realize that Boca Raton is located at

the epicenter of the western hemisphere.

Incredible…simply by branding, Boca Raton becomes an active player in international business beyond the borders of the city, even beyond the borders of the county and, alas, the country. Truly a renaissance city complete with the historical perspective of those visionary personalities and their dreams over the last half century.

So, for the moment, I pose the following rhetorical question. Is Boca Raton, with its character, resources, personality and people, the international business capital of Palm Beach County?

For purposes here, let’s simply say that it is. What proof do we have to support this assertion? On March 3rd, Ambassador Luiz Augusto de Araujo of Brazil will be visiting the area. Over the past two years, tours have been conducted with Consul Generals and Ambassadors from Argentina, Brazil, Canada, El Salvador, Finland, Germany, Israel, Italy, Mexico, Slovakia, and Spain.

In addition, Boca Raton is identified in a 2010 economic impact study published at www.worldcityweb.com., and the Palm Beach County Business Development Board cites Boca Raton as the most desirable relocation opportunity when corporate headquarters consider a move to south Florida.

These indicia are only a beginning. Branding efforts by private sector interests supported by the local government; fast track permitting; significantly reduced real estate values in housing and commercial projects; and a mature network of public schools, roadways and infrastructure are but a few of the other factors that allow Boca Raton to be seen as the international business capital of the county.

So, what’s next? Telling this story to the world, of course….loudly, clearly, and without hesitation.

Three inspirational statements that must be added to Boca Raton’s lexicon of beliefs. These are as follows: - BOCA RATON IS THE INTERNATIONAL BUSINESS CAPITAL OF PALM BEACH COUNTY. - BOCA RATON IS TO PALM BEACH COUNTY WHAT CORAL GABLES IS TO DADE COUNTY. - BOCA RATON IS AT THE EPICENTER OF INTERNATIONAL BUISNESS WITHIN THE WESTERN HEMISPHERE. If Boca Raton accepts these inspirational statements to be true, visions them as the truth, and projects them without hesitation as true, then the end result is that they will be seen as absolutely true simply because Boca Raton says they are true!

Al Zucaro is founder and chairman of the World Trade Center Palm Beach, a Florida non-profit corporation.

Since its inception in 1999, the center has distinguished itself as an advocate for international trade and economic development for Palm Beach County and the six surrounding counties that comprise the World Trade Center Palm Beach.

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Sports

The Boca Raton Tribune

2011 Delray Beach International Tennis Championships Sam Querrey Gets Final Great Entertainment Value for the Entire Family Wild Card For Upcoming incredible tennis action with added entertainment Delray Beach ITC

T

he world’s best tennis players will once again ignite downtown Delray Beach February 18 - 27 at the Delray Beach International Tennis Championships (ITC). In addition to seeing some of the best tennis players in the world, the activities and events surrounding the center court action make this year’s event a great entertainment value for the entire family.

Throughout the tennis world, Delray Beach’s bragging rights proudly include the fact the smallest city on the ATP Tour hosts both the ATP Champions Tour and the ATP World Tour on the same courts during the same week. As last year’s fan who attended the ATP Champions Tour matches can attest, the players are intense, theatrical and ready to win-the match and your hearts-at all costs!

John McEnroe will headline the ATP Champions Tour event that kicks off on Friday, February 18 along

with Mats Wilander, Pat Cash, Jimmy Arias, Mark Philippoussis, Mikael Pernfors, Todd Martin and Boca Raton resident Aaron Krickstein.‘Mac’ and company wrap things up during the evening session on ‘Super Tuesday’, February 22, which also marks the week’s first appearance by Andy Roddick, in prime time!

On Monday, February 21

the ATP World Tour players begin their quest to be ‘King of the Beach’ as Roddick and former champions Mardy Fish, Kei Nishikori and Xavier Malisse, and 2009 US Open Champion Juan Martin Del Potro, record-setting John Isner and 2-time ITC finalist James Blake headline the list of fan-favorites.

“Last year’s combined event proved it can deliver

value for tennis fans of multiple generations. This year the festivities on and off the court will be exponentially more dynamic.” said tournament directorMark Baron.

In addition to world-class tennis action throughout the expanded 10-day ITC, the Delray Beach Stadium and Tennis Center will play host to amazing parties day and night, live music by the area’s favorite local bands, kids events, charity promotions and fundraisers, VolleyGirl appearances and interactive in-stadium programming never seen before in a tennis arena.

With exciting entertainment options and elite ATP tennis action at ticket prices starting at only $15, nowhere else can you and your family spend quality time together for such an unbeatable price.

Don’t be the only one in town to miss out on all of the action, tickets are available at the box office, by calling 561-330-6000, or online at YellowTennisBall. com.

World No. 18 Sam Querrey has accepted a wild card to play in the 19th annual Delray Beach International Tennis Championships’ (ITC) World Tour event which begins Monday, February 21 at the Delray Beach Stadium & Tennis Center.

The ATP World Tour event now has the top four Americans in its draw, including Andy Roddick (No. 8), Mardy Fish (No. 17), Querrey and John Isner (No. 24).

Additionally, two-time ITC finalist and former Top-10 player James Blake is playing in Delray Beach.

Blake and 2009 US Open champion Juan Martin del Potro received the other two

wild cards for the event.

Querrey, a 23-year-old Las Vegas resident, had his best season in 2010 with a Top 20 finish and four ATP World Tour titles - the third highest total on Tour behind Rafael Nadal and Roger Federer. He has a 5-3 record in Delray Beach and reached the semifinals in 2008.

Individual session tickets range in price from $15 for grandstand seats to $85 for box seats, while a wide variety of tournament packages are available from $200 to $490. A limited number of ON-COURT “Best Seats in the House” remain, and there are unique “Fan Experiences” also available for purchase.

Want to receive a FREE ticket to the Delray Beach ITC? Text “tennis” to 35682 to claim your FREE ticket

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How better course management can lower your Golf Score

By David Nevogt Whether you are just starting to learn golf, or you have been golfing for many years and you’re just looking to refine your game, this will provide a good direction of focus for this season.

If you want your score to drop by any significant amount, you should learn to hit your 150 yard club, and learn to hit it very well.

By “hitting your 150 yard club very well”, I mean being able to step up to the ball, and KNOW that you can hit any green that is 150 yards away. Every time, any condition, with no pressure.

You need to get to the point in your game where you can hit those 8 or 9 irons very consistently and accurately.

Anyone can do this. Believe it or not, 150 yards is not very far away, and most greens these days are very big targets. The short irons should be the easiest club in your bag to hit. And if they aren’t the easiest clubs to hit, you should work on them until they are.

Once you master that shot, everything else is a simple adjustment. Your swing will be on, and you can simply add or take away a little

club to adjust for varying distances.

That’s step 1.

Step 2 is designing your game to work around your “guaranteed 150 yard shot”.

Let’s say you are on the average 400 yard par 4. If you have that 150 yard shot in your bag, then it should be very easy for you to get onto the green in 3 shots.

Think about this...(I know you wouldn’t really do this) but if you have the 150 yard shot, you can hit it off the tee, and again for your second shot, and end up 100 yards out hitting 3 from the fairway.

Now you’ve put yourself in a good position, which is what course management is all about. And better yet, if you have the 150 yard shot down, your 100 yard shots are likely to be working a lot better as well.

Even if you get yourself into trouble off the tee, just lay up to 150 yards out, and use your 150 shot to get on the green. This will do a ton of good for your golf game.

You’re on in 3, and you can still save par or make bogey with a 2 putt.

Start small, and master the 150 yard shot. Then build

your game around it. If you do this, you won’t have to worry about so many bunker shots, chip shots, and all the other specialty shots that make this game so frustrating.

If you can get this shot down, you’ve taken the first step to breaking down your game and lowering your scores. Then you work on your putting, and then you work on your driver.

Now, I realize golf isn’t as easy as I’ve made it out to be above, but it really can be if you have the 150 yard shot. I can guarantee that you’ll be playing the best golf of your life this season, if you keep focus on improving that 150 yard shot. It is essential!

That’s it for this newsletter.

I’ll be in touch in the next few weeks with some putting tips that should really have you stroking the ball.

If you would like to refine your swing this season “The Simple Golf Swing” is a great place to start. You can get it below. I guarantee that it will cut 7 strokes from your average score almost immediately.

Article Source: http://www. golfarticles.net

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HEAT’s Test Ahead

By Matt Pineda Once the HEAT return from the All-Star break on February 22, they will begin a near month of tests. During that stretch the HEAT will play 10 of 12 games at home, but they will not be easy games. All but three of those games are against current playoff teams. Let’s take a look at their schedule: The HEAT will open their post AllStar break stretch at home against the Kings. This should be an easy game for them to shake off any rust and get a good win. Two nights later they will play in Chicago for the last chance to get a win in Chicago this year during the regular season. The HEAT fell to the Bulls without LeBron James in January.

The Bulls are right on the heels of the HEAT for top

spots in the East. The next night, Miami will be at home against Washington.

The Wizards have only one road win this year (Cleveland), and this should be an easy back-to-back for Miami.

Then the HEAT’s difficult stretch begins with home games against the Knicks and Magic, followed by going to San Antonio on a back-toback. Then they return home to play the Bulls, Blazers, Lakers, Grizzlies, Spurs again, and finally the Thunder.

That is a very tough stretch of games that will test the HEAT. They get opportu-

nities to avenge their previous losses against the Bulls, Knicks, and Grizzlies.

But they also get the chance to prove they can beat the good teams again against the Lakers, Blazers, and Magic. During this stretch Miami has its only two games against the Spurs who have the league’s best record.

If Miami can make it through these sets of strong opponents with 10 or more wins, they will set themselves up to be serious front-runners for the best record in the Eastern Conference by the end of the year. After this set of games, the HEAT will have 14 remaining games, with only 3 teams with winning records.

It’s an important stretch for the HEAT. It will test them to see how far they have come as a team. Everyone will be watching. During this 12 game stretch, the HEAT will be on national TV eight times. The HEAT must show that they are up for the challenge night in and night out. Most importantly, they need to stay healthy and continue to learn each other each game.

This could set the HEAT up for great things in the future, or reveal true struggles that continue late in the season.

Look forward to the Miami HEAT playing great basketball against great opponents.

Allianz Championship decided on last hole for 2nd straight year

Just last year, Boca Raton’s own Bernhard Langer was trailing John Cook before a birdie on the last hole of regulation forced a playoff that he eventually won.

This year, Tom Lehman birdied the final hole on Sunday to move past Jeff Sluman and Rod Spittle and earn the victory at the Allianz Championship.

Lehman shot a three-under 69 and took the title at 13-under 203. It was good for a onestroke victory over Jeff Sluman and Rod Spittle.

“There’s a lot of great players out here,” Lehman later said. “They really bring out the best in all of us. I’m happy with where I’m at.”

Lehman had a 12-foot birdie putt at the par-three 16th to tie Sluman at 12-under par. At the next hole, Lehman saved a par after he missed the green, but Spittle converted a six-footer for a three-way tie.

Both Lehman and Spittle hit the fairway off the par-five 18th tee. Spittle was first and hit his ball into a greenside bunker. Lehman’s eight-iron came up almost 60 feet short of the flagstick.

Spittle blasted out six feet short of the cup. Lehman ran his long birdie try four feet past the hole, so both players had a decent chance to make a winning birdie putt.

Spittle pulled his birdie try, so the pressure was on Lehman, who calmly hit the ball in the cup for his third victory on the Champions Tour.

“This is why you play golf.

This is why you practice - to put yourself in the position to have to hit good shots and good putts to win. Rod put the pressure on all day. He never gave up. Sometimes, when you have to work at it a little bit, it makes it much more special.” Lehman trailed by one at the start of the final round and finished with five birdies and two bogeys on Sunday.

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East /West Boca Raton, Highland Beach , Delray Beach FL - February 17 through February 23, 2011 •Year II •Number 035

HEAT’S TEST AHEAD

See page 30

ALLIANZ CHAMPIONSHIP DECIDED ON LAST HOLE FOR 2ND STRAIGHT YEAR

See page 30