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WHY A 150-STEP PROCESS?
We use a strategic 150-Step process because selling a home is not a single action — it is a sequence of deliberate decisions designed to maximize exposure, create buyer urgency, and protect your equity. From precision pricing based on real-time market data, to presentation optimization that elevates perceived value, to multi-channel marketing that generates demand rather than passive visibility — every step is engineered to reduce days on market, stimulate competition, strengthen negotiating leverage, and minimize risk during inspections and appraisal. This ensures your home launches with momentum, attracts serious buyers, and ultimately sells faster and for the strongest possible price instead of leaving money on the table.
YOUR HOME SELLING JOURNEY
61 Prepare Marketing Flyer if Applicable 62 Prepare Extra Copies of Seller's Disclosures
63 Update MLS for Any Listing Changes 64 Request and Forward Feedback from Showings
65 Keep Seller Informed on Interest Rates and Marketing Adjustments
66 Notify Seller of Offers or Potential Offers Immediately
Shoot HD Pictures
Shoot HD Video
Edit Video for Professional Marketing 70 Review, Edit, and Adjust Photos Professionally
71 Upload Photos and Video to MLS
72 Syndicate Listing to Hundreds of Websites
73 Confirm Enhanced Positioning on Realtor.com, Trulia, Zillow
74 Syndicate Videos to Marketing Partners
75 Syndicate to Additional Sites as Needed
76 Upload Walking Tour to YouTube
77 Post Listing Across Social Media
78 Blog About Listing on Multiple Sites
79 Submit Home to Craigslist
Daily Research on Up-to-Date Marketing Strategies
Prepare Financing Options Sheet
Display Remove Shoes / Booties Sign if Requested
Follow Up with Agents Who Shown Home 87 Create Specialized Ads for Online Platforms 88 Prepare Monthly Market Analysis Update
89 Discuss Marketing Ideas with Mastermind Groups
90 Present Listing During Weekly Team Meeting
Phase 5: Showings & Buyer Engagement
CONGRATULATIONS!
You have just experienced a 150-step professional service — every item executed on your behalf by The Sokoler Team at Simpler Real Estate, Louisville, Kentucky. This level of service is what separates a great outcome from a great experience.
