Caribbean Media Financial

Caribbean Media A presentation for Puerto Rico Supplies A Financial Approach

Leveraging Scale

Benefits of AmeriMedia®, Inc. Partnership

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Pay competitive rates, avoid GCT and VAT taxes applied to locally-based organizations

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No premiums on rates, with value added bonuses

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Local vendor and distributor relationship

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Centralized (1-stop) billing, invoicing, station affidavits and tear sheets

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Complete radio and TV production capabilities

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Over 250 TV and Radio stations.

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Regional Publications and outdoor media including transit advertising

Local Taxes Reduced Percentage of Working Media (budgets are for presentation purposes only)

Dominican Republic Trinidad Bahamas Jamaica Aruba Bermuda Barbados USVI/BVI St. Maarten Curacao Antigua St. Lucia

Gross Budgets

Local Tax %

Local Tax

Agency Fees

Media Value

$1,000,000.00 $800,000.00 $500,000.00 $500,000.00 $100,000.00 $100,000.00 $100,000.00 $75,000.00 $50,000.00 $50,000.00 $10,000.00 $10,000.00

6.5% 15.0% 15.0% 16.5% 0.0% 15.0% 15.0% 0.0% 0.0% 8.0% 15.0% 15.0%

$65,000.00 $120,000.00 $75,000.00 $82,500.00 $$15,000.00 $15,000.00 $$$4,000.00 $1,500.00 $1,500.00

$200,000.00 $160,000.00 $100,000.00 $100,000.00 $20,000.00 $20,000.00 $20,000.00 $15,000.00 $10,000.00 $10,000.00 $2,000.00 $2,000.00

$735,000.00 $520,000.00 $325,000.00 $317,500.00 $80,000.00 $65,000.00 $65,000.00 $60,000.00 $40,000.00 $36,000.00 $6,500.00 $6,500.00

$379,500.00 12%

$659,000.00 20%

$2,256,500.00 68%

$3,295,000.00

Consolidating With AmeriMedia Helps Increase Media (Budgets for presentation purposes only)

Dominican Republic Trinidad Bahamas Jamaica Aruba Bermuda Barbados USVI/BVI St. Maarten Curacao Antigua St. Lucia

Gross Budgets

Local Tax %

Local Tax

$1,000,000.00 $800,000.00 $500,000.00 $500,000.00 $100,000.00 $100,000.00 $100,000.00 $75,000.00 $50,000.00 $50,000.00 $10,000.00 $10,000.00

6.5% 15.0% 15.0% 16.5% 0.0% 15.0% 15.0% 0.0% 0.0% 8.0% 15.0% 15.0%

$65,000.00 $$$82,500.00 $$$$$$$$-

$3,295,000.00

$147,500.00 4%

Agency Fee $$$$$$$$$$$$$15%

Media Value $935,000.00 $800,000.00 $500,000.00 $417,500.00 $100,000.00 $100,000.00 $100,000.00 $75,000.00 $50,000.00 $50,000.00 $10,000.00 $10,000.00 $3,147,500.00 96%

Leveraging Scale: Media •

Through alliance with AmeriMedia®, you are able to ensure that your investment is going toward “working media”

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Savings of up to $400M that apply to local businesses go directly into providing support for your brands…(Foreign companies are exempt of local GCT, VAT and other local charges in several Caribbean markets)

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In addition, AmeriMedia® provides added value bonus units in each market

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AmeriMedia® provides outstanding service, media knowledge and marketing intelligence…Delivering these resources to your company.

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When complemented with the media support staff, the combined support can represent a significant value to the advertiser. Up to 12 support staff (media buyers, planners, media marketers, station directors and personalities) all working on behalf of the advertiser at all time.

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All of these services in your own backyard. No need to spend resources on travel-related expenses, telephone charges, meals, lodging, airfares, market research, etc.

Working Toward One Goal