Amerimedia Presentation

AMERIMEDIA速

Prepared by: R. Rivera For: PR Supplies Carlos Marti

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• Who is AmeriMedia?     

  History  Objectives  Benefits   Services   Coverage

• Awards and Recognitions • Reviews & Demo samples with feedback and an actual “walk through” promo campaing (Spanish) • What do our clients think about our services?

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Who is AmeriMedia?

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• AmeriMedia began operations as a production house and media buying service in 1985 under the name Don E. Gee Productions. In 1995 AmeriMedia consolidated its production and advertising business and began an International media representation company providing its clients advertising and promotional services in Latin America, The Caribbean and the U.S. • Currently the company conducts business in over 30 countries and +250 Radio, TV and outdoor media properties • The company represents advertising sales for a host of International television networks, TV & 3

Objectives

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• To solidify media and promotional plans, complementing the client’s global advertising effort through value-added and custom-made integrations.

• To provide all necessary resources in a “One-Stop” fashion • To implement efficient and effective promotional and advertising plans.

• Assure that clients maintain complete control of investment and strategic planning at all times.

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Benefits • AmeriMedia eliminates the risks involved in delegating market development strategies and assignment of funds to third parties. • AmeriMedia supports its clients in the A&P planning and implementing process. • AmeriMedia is not an advertising agency and does not charge commisions to clients on any media placement*

* Fees apply to additional Media, Sales and Marketing services.

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Services

Our plans include: – Sponsorships / Opening and Closing Billboards – Media Tours – Product Placements – Remote Broadcasting (Promotional support) – Contest and Promotions – Sampling (Product Give-Aways) – Special events sponsorships 12/09/09

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Services (cont…)

• Complete production capabilities, dubbings, translations, regional and local talent and personality integrations that strengthen and increases brand positioning in each market.

• Competitive Media Rates.

• Capacity to generate creative commercial scripts for Television and Radio, industrial and instructional videos, brochures and collateral materials, magazines, newspapers, direct response and outdoor advertising.

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OFFICES/PARTNERSHIPS USA – Lauderdale-by-the-Sea, Florida – Chicago, Illinois

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San Juan, Puerto Rico Santo Domingo, Dominican Republic

Coverage • United States • Mexico • Caribbean • Central and South America

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Partial list of Clients Corporate & Governments Clients

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Agencies & Distributors clients

Kodak

Leo Burnett

SC Johnson Wax

Young & Rubicam

Radio Shack

BBDO

Texaco

TeamWork Creativo

Johnson & Johnson

NT Media / FCB

Whitehall Labs.

Charney Palacios I

FedEx

Foster Brothers

Procter & Gamble

Medigrace

Compaq

Aquaruba

Motorola

Novartis

Kellogg’s

Johnson & Johnson

Energizer

Gillette

U.S. Government Census

Lightbourn

City of Miami Beach

Divico

Dom. Republic’s Tourism Dept.

3m 9

AWARDS AND RECOGNITIONS

• 2 times winner of “Best Radio Commercial”. Awards given by The Board of Governors. Florida, USA. • 4 times recognized as best supporting company in Fort Lauderdale for the Boys and Girls Club annual event

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Reviews & Demos

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The Caribbean Markets

REMOTE BROADCAST AND IN-STORE EVENTS

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Production and Mobile Capabilities

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3M – Image Campaign

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Huggies® diapers – Radio y TV •Objetive •Generate trial and brand awareness •Increase sales volume •Campaign •“You’re cool” •Reach •English Markets •Spanish Markets •French Markets

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Kellogg’s Cereals – Radio y TV •Objetive

• Promote usage through value added activities •Video Games •Racing cars •Canister •Disney Promotion •Back to School

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Listerine® Products •Objetive • Develop a health program • Increase sales •Campaign •Radio – 30 seconds •New Listerine® Pocket Paks •TV • Health Watch with Dr. Glaze •Promotions •Listerine® Lucky Label

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Listerine Outdoor Advertising

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Customer Satisfaction Andres J. Martinez, Brand Manager, Procter & Gamble "... Who would have thought, at P&G, that a concerted effort on radio would have paid off ...“

Jose Fernandez, Kellogg's "...They have talent, experience and know-how in media strategy, planning and execution."

Judith Gonzalez, Pfizer Caribbean "... guided by innovation and focus on brand development, we contacted the professional services of AMERIMEDIA ..."

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Annie Narvaez, Media Director, Leo Burnett "We rely on AmeriMedia's services as Caribbean Media Representatives when it comes to helping our clients' bottom line."

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What do our clients think of our services?

I wanted to thank you for a successful campaign this past year. Also, thanks for helping us pioneer new ideas to the P&G Management. You showed an incredible expertise of the region. Who would have thought, at P&G, that a concerted effort on radio would have paid off as much as it did for us.

Thanks for being key in the promotion, planning, and subsequent media and promotion placement. It was key getting the best DJs at the best radio shows for our target.

Actually, our promotions, radio and print ads had more prominence than ever before.

Thanks for your guidance in the country of Jamaica. Jamaica has been a very confusing market. We realized that print/newspaper media was not the way to go there. Our brands have grown in Jamaica.

Sincerely, Andres J. Martinez Brand Manager Procter & Gamble 12/09/09

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What do our clients think of our services?

I would like to inform you that AmeriMedia continues its key role as our media partners in the Caribbean. We appreciate your assistance in the implementation of effective broadcast media, promotions and added-value advertising ... critical elements in the development and success of our clients' brand business.

Thanks to you, our clients report their satisfaction regarding successful advertising campaigns in Jamaica, USVI, Bahamas and Bermuda.

Our partnership provides us a wealth of information and Caribbean knowledge that we greatly appreciate. We rely on AmeriMedia's services as Caribbean Media Representatives when it comes to helping our clients' bottom line.

Sincerely, Annie Narvaez Associate Media Director Starcom/Leo Burnett 12/09/09

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