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major LBE openings with the NERF Action Xperience centers and first-ever NERF theme park land. The world’s favorite board game Monopoly has some thrilling brand collaborations in store following the award-winning Monopoly Lifesized Experience in London, another winning McDonald’s promotional program and allnew brand collaborations with Bridgerton, Hello Kitty and Super Mario Bros.
continuing to drop on YouTube and Netflix throughout the year, delivering 550 minutes of original animation. This spring Habro celebrated the successful launch of the 2D shorts series My Little Pony: Tell Your Tale, along with the recent new release of the My Little Pony: Make Your Mark series centered around the theme of adventure with stunning CG animation that matches the look of last year’s hit movie, My Little Pony: A New Generation. Following this summer’s reveal of the first-ever Dungeons & Dragons movieinspired toy line from the famed fantasy franchise, the brand will highlight what fans can expect to see as Hasbro approach the March 2023 Dungeons & Dragons: Honour Among Thieves theatrical release. NERF has proven itself as a social, active lifestyle brand, having made headlines recently introducing its first-ever mascot, Murph. In addition to innovative blasters, NERF has expanded into the sports arena through prominent franchise partnerships with industry leaders like Franklin Sports. Earlier this year they launched a Quiksilver clothing line, and the brand debuted
Everyone’s favorite cheeky pig also has a big anniversary coming up in 2024 with Peppa Pig celebrating 20 years following this year’s successes! Fresh new Peppa Pig content will be dropping through 2027, tailing its latest honor from the distinguished Common Sense Selection program recognizing outstanding family media for Peppa’s Club. In the U.K., Peppa Pig celebrated the Platinum Jubilee through several activations and partnerships, including a Jubilee-themed clothing range in Tesco, special treats from B Bakery, publishing titles from Penguin, features in the Peppa Pig Magazine and much more. In the U.S., fans can visit the Peppa Pig Theme Park which just opened this year. And if you can’t make it to the theme park, BLE attendees can expect a fully realized Peppa’s Clubhouse come to life for an immersive experience! Today’s society has become acutely sensitive to all that relates to protecting the environment and safeguarding the earth’s resources and numerous companies and institutions are in the process of revising their policies and regulations. Hasbro and
Clementoni have always believed that play is an intrinsic part of growing up and a vital contribution to the healthy formation of the adults of tomorrow. Clementoni has decided to act by promoting and launching products on the market which are 100% sustainable. The PLAY FOR FUTURE Peppa Pig’s products are a tangible sign of Clementoni’s commitment in this sense because the company wants to help shape the new generations and serve as the ambassador of an important message: respect for nature. A heart-shaped leaf will be visible on all products from the Peppa Pig’s range made from completely recycled materials. The very same leaf will be used to drive home a series of positive messages addressed to parents and to be shared with their children. They will be launching fun challenges for kids inside the packs, on social media and the internet to get them to see ordinary routine as an opportunity for actions that are respectful of the world we live in. Additionally, at the begging of 2022, publishing partner Panini launched the new magazine of Peppa Pig. It is a monthly issue and it has always engaging covermounts that children love. Panini supported the launch with a digital campaign that generated more than 500k impressions! In 2022, Hasbro also unveiled Hasbro City, a new family entertainment space coming to Mexico City that will feature My Little Pony, Transformers, NERF, Monopoly and more.
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