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Interview
RAINBOW
Turning quality content into global IPs LM interviewed Cristiana Buzzelli, Senior Vice President of Content and Licensing at Rainbow, to find out more about all the company’s news and latest initiatives. Rainbow has conquered the world with its IPs, even conveying themes that are very important and exciting. From where does the company draw inspiration for its content? There are many sources of inspiration, and the discovery of content is a fundamental asset of the company. Perhaps it goes without saying, but obviously the
founder Iginio Straffi - who is not just an entrepreneur but also a natural born artist - is behind any IP created and produced by Rainbow. We have achieved global successes like Winx Club, but also 44 Cats, Pinocchio and Friends, and Maggie & Bianca in live action. We announced our latest project at the Annecy Animation Festival: a Netflix original global production with
2004 - Back to Alfea, event at Giffoni Film Festival
Cristiana Buzzelli the working title Mermaid Magic, based on the world of mermaids. The first source of inspiration for us comes from development in the company. But following changes in the market, especially in recent years, we have also been very open to ideas coming from third parties. They can be other producers, but more often they are Italian, American, European, or English writers, artists, showrunners, etc. We receive a lot of proposals every week and we read them all, because you never know where a good idea might come from. We also monitor the literary and fiction world constantly. We have optioned and continue to option new titles for children and adults, for example through our collaboration with Colorado Film Production, but we have also moved
Lucia Heffernan Exhibition, Rome