The Business Travel People Awards - Media Kit 2021

RECOGNISING OUTSTANDING INDIVIDUALS AND TEAMS MEDIA PACK

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WELCOME TO THE 2021 AWARDS For the last 10 years we have championed the talent, dedication and passion of the people in our industry and our awards have become one of the most prestigious and joyous events in the business travel calendar. As we emerge from the crisis, our 10th anniversary ceremony in September will be the perfect chance for us all to come together to celebrate the wonderful achievements of our people and give them the recognition they deserve.

“An excellent opportunity to recognise and reward what is at the heart of our industy - its people” “This is a true awards presentation which celebrates genuine criteria and winners”

We’re making some exciting changes this year, designed to make our anniversary awards even more special and, in turn, create more opportunities for our sponsors. But we’ve also been mindful of the challenges we’re all facing, so we’ve reduced both the cost of attendance and of our sponsorship packages. Read on to find out how you can be part of the 2021 Business Travel People Awards. We can’t wait to see you there.

KIRSTY HICKS PUBLISHER THE BUSINESS TRAVEL MAGAZINE

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NEW FORMAT

EVENING CEREMONY This year we will announce the winners and celebrate in style with a glamorous evening ceremony at the Hilton London Bankside, 6.30-10.30pm, on Wednesday 15 September 2021.

WELCOME DRINKS RECEPTION

NETWORKING

AWARDS CEREMONY

The event layout will include a mix of poser tables and comfortable seating Canapés and bowl food will be served

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ENTERTAINMENT AND CELEBRATION

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AWARD CATEGORIES Operations Manager of the Year

Business Transformation Initiative of the Year

Operations Team of the Year

Best Newcomer

Account Manager of the Year

Rising Star

Account Management Team of the Year

Change Champion Leader

Meetings and Events Manager of the Year

Industry Contribution Award

Meetings and Events Team of the Year Covid-19 Support Initiative of the Year Duty of Care Initiative of the Year Customer Wellbeing Initiative of the Year

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SPONSORSHIP: WHAT’S IN IT FOR YOU? RAISE YOUR BRAND PROFILE

RELATIONSHIP DEVELOPMENT

Your involvement ensures the industry recognises the contribution of your company and encourages wider identification from existing and potential customers alike.

Use it as a chance to thank your existing clients, make new contacts and help secure new business.

Long-term affiliation with the Business Travel People Awards promotes strong brand recognition.

ALIGN YOUR BUSINESS WITH THE BEST

The awards ceremony provides a unique opportunity to network with the industry’s most influential figures.

SUPPORT YOUR PEOPLE

The last year has seen unprecedented change in the business travel industry. To stand out and to be successful, you must be seen to lead. These awards will put you at the forefront.

With the shift to remote working and the challenges of recent months, it’s more vital than ever to boost morale and keep your teams motivated. The awards are the perfect occasion to bring your own people together for a night to remember.

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SPONSORSHIP

AWARD CATEGORY

£3,000

AT THE EVENT Logo on the main screens during the ceremony Recognition and thanks for your support in the opening address Opportunity for a member of your team to present the award on stage Your representative photographed with the category award winner Designated, premium area for you and your guests from which to enjoy the ceremony Wine, beer and soft drinks supplied to your area to kick-start the celebrations 10 tickets to the ceremony

OTHER BRANDING On the awards website - logo, company profile and link to your website Logo on event invitation and ticket Logo on all event promotion in The Business Travel Magazine Logo on all digital marketing to The Business travel Magazine readership ‘Official sponsor logo’ supplied to you for use in your marketing and PR coverage

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SPONSORSHIP

WELCOME DRINKS RECEPTION AT THE EVENT Prominent branding in the bar area Logo on the main screens during the ceremony (with other sponsors) Recognition and thanks for your support in the opening address Designated, premium area for you and your guests from which to enjoy the ceremony Wine, beer and soft drinks supplied to your area to kick-start the celebrations 10 tickets to the ceremony and Welcome Drinks Reception

OTHER BRANDING On the awards website - logo, company profile and link to your website Logo on event invitation and ticket Logo on all event promotion in The Business Travel Magazine Logo on all digital marketing to The Business travel Magazine readership ‘Official sponsor logo’ supplied to you for use in your marketing and PR coverage

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£3,000

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SPONSORSHIP

LIVE ENTERTAINMENT AT THE EVENT Prominent branding during the entertainment Logo on the main screens during the ceremony (with other sponsors) Recognition and thanks for your support in the opening address Designated, premium area for you and your guests from which to enjoy the ceremony Wine, beer and soft drinks supplied to your area to kick-start the celebrations 10 tickets to the ceremony

OTHER BRANDING On the awards website - logo, company profile and link to your website Logo on event invitation and ticket Logo on all event promotion in The Business Travel Magazine Logo on all digital marketing to The Business travel Magazine readership ‘Official sponsor logo’ supplied to you for use in your marketing and PR coverage

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£3,000

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EDITORIAL COVERAGE From the moment the nominations open, our print, digital and social media coverage creates a buzz that lasts all year - and keeps your company’s name in the spotlight. As well as making exciting changes to the awards this year, we’re also introducing exciting new ways to cover them and bring even greater value to your sponsorship.

Raise awareness of your brand via a rich mix of news, profiles, interviews, podcasts, videos, and key announcements in the magazine, weekly newsletter and on our websites.

It’s been a tough year for our industry, but being associated with our awards means you’ll be part of the good news.

BEV FEARIS EDITOR THE BUSINESS TRAVEL MAGAZINE

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AWARDS MEDIA REACH Mar

April

May

June

Magazine (bi-monthly) 14,500 - 14,500 -

July -

Aug

Sept

Oct

Nov

- 14,500 - 14,500

Websites

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Weekly Newsletter

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

Dedicated emarketing

50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000

Twitter

25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000

Linkedin

10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000

TOTAL

119,500 105,000 119,500 105,500 105,000 105,500 119,500 105,000 119,500

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PREVIOUS YEARS

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JUDGING IT RIGHT

“Probably the best awards in travel - very motivating for our

It was an honour and a pleasure to chair the judging panel for last year’s People Awards and I jumped at the chance to take the chair for the second time, especially in this special 10th anniversary year. Once again, we have chosen astute and highly-respected individuals to form our team of independent and impartial judges.

Selecting the right mix of judges has been hugely important to us, ensuring the panel represents a range of knowledge, expertise and skills from across the sector I am immensely proud to be associated with these awards, which recognise the people in our industry, its greatest asset.

staff to see their name in lights and socialise with industry peers” “You could tell by the excitement of the audience that these awards are taken very seriously by the nominees and winners”

LEIGH COWLISHAW CHAIR OF JUDGES AND MANAGING PARTNER BLACK BOX PARTNERSHIPS

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Kirsty Hicks Publisher and Commercial Head Business Travel kirsty.hicks@bmipublishing.co.uk +44 (0) 77 4769 7772 020 86497233

The Business Travel People Awards are brought to you by The Business Travel Magazine, a BMI Publishing product

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